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	<title>The Search Engine Marketing Blog @ MoreVisibility</title>
	
	<link>http://www.morevisibility.com/semblog</link>
	<description>MoreVisibility's search engine marketing blog.</description>
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		<title>Scope out Your Paid Search Competition with the Auction Insights Report</title>
		<link>http://www.morevisibility.com/semblog/scope-out-your-paid-search-competition-with-the-auction-insights-report.html</link>
		<comments>http://www.morevisibility.com/semblog/scope-out-your-paid-search-competition-with-the-auction-insights-report.html#comments</comments>
		<pubDate>Thu, 24 May 2012 12:29:02 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[adwords reports]]></category>
		<category><![CDATA[competitors keywords]]></category>
		<category><![CDATA[paid search competition]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=736</guid>
		<description><![CDATA[Google AdWords has launched a new report called Auction insights to help advertisers find what their competition is doing in paid search. This new reports helps advertisers compare their performance against other advertisers who compete in the same set of keyword auctions. The Auction insights reports shows how often an advertiser’s ads rank higher than [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Link Your Google Paid Search Mobile Ad to Your Mobile App</title>
		<link>http://www.morevisibility.com/semblog/link-your-google-paid-search-mobile-ad-to-your-mobile-app.html</link>
		<comments>http://www.morevisibility.com/semblog/link-your-google-paid-search-mobile-ad-to-your-mobile-app.html#comments</comments>
		<pubDate>Tue, 22 May 2012 14:53:51 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Mobile PPC]]></category>
		<category><![CDATA[mobi]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=728</guid>
		<description><![CDATA[Google AdWords has made it easy for advertisers to promote their mobile application with a new Ad Extension called the Mobile App extension. In the past, Google has extended its Ad Extensions from desktop to mobile devices, but this new extension will streamline the ability for advertisers to grow mobile application downloads and users.   With [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Adds More New Updates to AdWords Campaign Settings</title>
		<link>http://www.morevisibility.com/semblog/google-adds-more-new-updates-to-adwords-campaign-settings.html</link>
		<comments>http://www.morevisibility.com/semblog/google-adds-more-new-updates-to-adwords-campaign-settings.html#comments</comments>
		<pubDate>Tue, 08 May 2012 11:43:37 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad rotation]]></category>
		<category><![CDATA[ad rotation settings]]></category>
		<category><![CDATA[ad settings]]></category>
		<category><![CDATA[adwords campaign settings]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=720</guid>
		<description><![CDATA[Google AdWords recently announced an update to its Campaign settings for keyword matchings. Now they have said that its ad rotation setting will also change. Previously, AdWords offered three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Below is a screenshot of the old Ad rotation settings: Google says that starting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Updates to Google AdWords Phrase and Exact Match-Type Keywords</title>
		<link>http://www.morevisibility.com/semblog/new-updates-to-google-adwords-phrase-and-exact-match-type-keywords.html</link>
		<comments>http://www.morevisibility.com/semblog/new-updates-to-google-adwords-phrase-and-exact-match-type-keywords.html#comments</comments>
		<pubDate>Fri, 04 May 2012 12:55:31 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[exact match keywords]]></category>
		<category><![CDATA[google adwords updates]]></category>
		<category><![CDATA[keyword-matching]]></category>
		<category><![CDATA[phrase match keywords]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=713</guid>
		<description><![CDATA[Google AdWords recently updated matching behavior to two of the three match types. In the past, Google had three distinct match types: broad, phrase and exact. Now, Google says that phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Previously, advertisers had to manually add all of [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Use Location Insertion in Your PPC Ads to Increase Exposure for Local Listings</title>
		<link>http://www.morevisibility.com/semblog/use-location-insertion-in-your-ppc-ads-to-increase-exposure-for-local-listings.html</link>
		<comments>http://www.morevisibility.com/semblog/use-location-insertion-in-your-ppc-ads-to-increase-exposure-for-local-listings.html#comments</comments>
		<pubDate>Mon, 16 Apr 2012 14:45:29 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[location extensions]]></category>
		<category><![CDATA[location insertion]]></category>
		<category><![CDATA[location targeting]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=706</guid>
		<description><![CDATA[Google AdWords recently announced that they added enhancements to their location targeting capabilities to make location targeting clearer and more powerful. Now, they are introducing location insertion for location extensions. With Location Insertion, advertisers will no longer need to create multiple ads for multiple locations. Location insertion for location extensions automatically inserts the city, phone [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Updates Its Location Targeting Feature</title>
		<link>http://www.morevisibility.com/semblog/google-adwords-updates-its-location-targeting-feature.html</link>
		<comments>http://www.morevisibility.com/semblog/google-adwords-updates-its-location-targeting-feature.html#comments</comments>
		<pubDate>Mon, 09 Apr 2012 13:05:24 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[geographic targeting]]></category>
		<category><![CDATA[google audience targeting]]></category>
		<category><![CDATA[location targeting]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=699</guid>
		<description><![CDATA[Google AdWords has announced that it is implementing new enhancements to its location targeting capabilities to make location targeting clearer and more powerful. The first update re-words the targeting options to make them easier to understand for advertisers. In the past, this was the option for advanced location targeting: If you were targeting using the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now You Can See Conversions Associated to Google AdWords Ad Extensions</title>
		<link>http://www.morevisibility.com/semblog/now-you-can-see-conversions-associated-to-google-adwords-ad-extensions.html</link>
		<comments>http://www.morevisibility.com/semblog/now-you-can-see-conversions-associated-to-google-adwords-ad-extensions.html#comments</comments>
		<pubDate>Thu, 05 Apr 2012 13:19:11 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[ad extension conversions]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[Conversion-Tracking]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=691</guid>
		<description><![CDATA[So you have implemented every possible Google AdWords Ad extension from Social Extensions to Product Extensions, but have been unable to see if these add-ons are actually bringing in conversions to your site – until now. Google has added conversion tracking metrics to the Ad extensions tab of the User Interface. To see conversions in [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/now-you-can-see-conversions-associated-to-google-adwords-ad-extensions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Add Location Extensions to your Microsoft adCenter Paid Search Ads</title>
		<link>http://www.morevisibility.com/semblog/add-location-extensions-to-your-microsoft-adcenter-paid-search-ads.html</link>
		<comments>http://www.morevisibility.com/semblog/add-location-extensions-to-your-microsoft-adcenter-paid-search-ads.html#comments</comments>
		<pubDate>Wed, 28 Mar 2012 12:09:40 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[MSN AdCenter]]></category>
		<category><![CDATA[local-ads]]></category>
		<category><![CDATA[location extensions]]></category>
		<category><![CDATA[microsoft adcenter ads]]></category>
		<category><![CDATA[microsoft adcenter location extensions]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=682</guid>
		<description><![CDATA[Location Extensions is a new local Microsoft Advertising adCenter offering that allows advertisers to display the business address and phone number in their text ad. When a user sees an ad with Location Extensions they can see additional details about your business in the ad results and this encourages users to click on your ad [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/add-location-extensions-to-your-microsoft-adcenter-paid-search-ads.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords to Release a New Interface for the Display Network</title>
		<link>http://www.morevisibility.com/semblog/google-adwords-to-release-a-new-interface-for-the-display-network.html</link>
		<comments>http://www.morevisibility.com/semblog/google-adwords-to-release-a-new-interface-for-the-display-network.html#comments</comments>
		<pubDate>Tue, 27 Mar 2012 12:02:42 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[display-advertising]]></category>
		<category><![CDATA[display-network]]></category>
		<category><![CDATA[gdn]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google adwords display ads]]></category>
		<category><![CDATA[google-display-network]]></category>
		<category><![CDATA[new interface for display]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=675</guid>
		<description><![CDATA[Google AdWords is set to release a new tab for the Display Network in its interface to users over the next few weeks. Google says that the new tab will enable you to bid, target and optimize display campaigns all from a single place, giving users a more effective tool to run campaigns on the [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/google-adwords-to-release-a-new-interface-for-the-display-network.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Segment Your AdWords Performance Data to Optimize PPC Campaigns</title>
		<link>http://www.morevisibility.com/semblog/how-to-segment-your-adwords-performance-data-to-optimize-ppc-campaigns.html</link>
		<comments>http://www.morevisibility.com/semblog/how-to-segment-your-adwords-performance-data-to-optimize-ppc-campaigns.html#comments</comments>
		<pubDate>Fri, 23 Mar 2012 12:36:12 +0000</pubDate>
		<dc:creator>Anne Garcia</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[adwords reporting]]></category>
		<category><![CDATA[adwords segment]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[segment adwords]]></category>

		<guid isPermaLink="false">http://www.morevisibility.com/semblog/?p=666</guid>
		<description><![CDATA[Add segments to your Google AdWords campaign tables and charts in order to organize your performance data around those criteria. In your Campaigns tab, select the “Segment” button in the toolbar above your statistics table. You will see the segmentation options below: Here is a brief explanation of the different ways you can segment your [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/how-to-segment-your-adwords-performance-data-to-optimize-ppc-campaigns.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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