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	<title>The Search Engine Marketing Blog @ MoreVisibility</title>
	<link>http://www.morevisibility.com/semblog</link>
	<description>MoreVisibility's search engine marketing blog.</description>
	<pubDate>Mon, 29 Jun 2009 14:11:40 +0000</pubDate>
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		<title>Google Analytics Goals Can Be Imported Into AdWords</title>
		<link>http://www.morevisibility.com/semblog/google-analytics-goals-can-be-imported-into-adwords.html</link>
		<comments>http://www.morevisibility.com/semblog/google-analytics-goals-can-be-imported-into-adwords.html#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:11:40 +0000</pubDate>
		<dc:creator>Sonya Wood</dc:creator>
		
	<dc:subject>Google Analytics</dc:subject><dc:subject>Google AdWords</dc:subject><dc:subject>Google Analytics</dc:subject><dc:subject>Importing Google Analytics Goals</dc:subject><dc:subject>MoreVisibility blog</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/google-analytics-goals-can-be-imported-into-adwords.html</guid>
		<description><![CDATA[AdWords users know that Google offers conversion tracking; however one limitation has been that this conversion tracking did not distinguish between certain types of conversions. For example, if you had 2 offers, newsletter sign up and contact us form, AdWords conversion tracking could not determine which action was taken. In order to see this, you [...]]]></description>
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		<title>Are You Seeing A Dip In Traffic?</title>
		<link>http://www.morevisibility.com/semblog/are-you-seeing-a-dip-in-traffic.html</link>
		<comments>http://www.morevisibility.com/semblog/are-you-seeing-a-dip-in-traffic.html#comments</comments>
		<pubDate>Fri, 26 Jun 2009 14:49:22 +0000</pubDate>
		<dc:creator>Ryan Faria</dc:creator>
		
	<dc:subject>Search Engine Optimization</dc:subject><dc:subject>cost per click</dc:subject><dc:subject>Google Analytics</dc:subject><dc:subject>Quality Score</dc:subject><dc:subject>search engine marketing</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/are-you-seeing-a-dip-in-traffic.html</guid>
		<description><![CDATA[For many advertisers who run a search engine marketing campaign, it is very common to get comfortable with a certain amount of visitors.  Over the life of a campaign, advertisers may notice trends in regard to their paid efforts. 
But, what should an advertiser do when the amount of paid traffic to the site begins to [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/are-you-seeing-a-dip-in-traffic.html/feed/</wfw:commentRss>
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		<title>People See That I’m #1, but They Aren’t Clicking</title>
		<link>http://www.morevisibility.com/semblog/people-see-that-im-number-1-but-they-arent-clicking.html</link>
		<comments>http://www.morevisibility.com/semblog/people-see-that-im-number-1-but-they-arent-clicking.html#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:14:08 +0000</pubDate>
		<dc:creator>Katherine Bennett</dc:creator>
		
	<dc:subject>Search Engine Optimization</dc:subject><dc:subject>optimizing</dc:subject><dc:subject>search engine account</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/people-see-that-im-number-1-but-they-arent-clicking.html</guid>
		<description><![CDATA[In the world of search engine marketing companies work to get the most bang for their buck. Many setup their accounts with keywords, ad copy and cpc bids and they are off to the races. The difficult part comes once a campaign has been running for a while. How do you analyze the data and [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/people-see-that-im-number-1-but-they-arent-clicking.html/feed/</wfw:commentRss>
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		<item>
		<title>Matching Your Pay-per-Click Campaigns and Your Website</title>
		<link>http://www.morevisibility.com/semblog/matching-your-pay-per-click-campaigns-and-your-website.html</link>
		<comments>http://www.morevisibility.com/semblog/matching-your-pay-per-click-campaigns-and-your-website.html#comments</comments>
		<pubDate>Fri, 19 Jun 2009 14:39:10 +0000</pubDate>
		<dc:creator>Gerard Tollefsen</dc:creator>
		
	<dc:subject>Search Marketing News</dc:subject><dc:subject>Conversions</dc:subject><dc:subject>Pay per Click (PPC)</dc:subject><dc:subject>site usability</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/matching-your-pay-per-click-campaigns-and-your-website.html</guid>
		<description><![CDATA[No matter how developed and well managed a Pay-Per-Click (PPC) campaign is, your website (or landing page) must match the message and value proposition associated with that campaign.  You can drive the most targeted visitors possible through a strong PPC campaign but if your website cannot deliver on the message from the PPC ads, you [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/matching-your-pay-per-click-campaigns-and-your-website.html/feed/</wfw:commentRss>
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		<item>
		<title>Changes to Google’s Trademark Policy</title>
		<link>http://www.morevisibility.com/semblog/changes-to-googles-trademark-policy.html</link>
		<comments>http://www.morevisibility.com/semblog/changes-to-googles-trademark-policy.html#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:54:54 +0000</pubDate>
		<dc:creator>Sonya Wood</dc:creator>
		
	<dc:subject>Search Marketing News</dc:subject><dc:subject>AdWords</dc:subject><dc:subject>Google</dc:subject><dc:subject>MoreVisibility blog</dc:subject><dc:subject>trademark policy</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/changes-to-googles-trademark-policy.html</guid>
		<description><![CDATA[Google now allows certain trademark terms to be used in ad copy for sponsored listings, even if you do not own the trademark. In the past, trademark terms were allowed only as keywords and but not in the ad copy. Ads previously were disapproved if they were found to violate the policy relating to the [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/changes-to-googles-trademark-policy.html/feed/</wfw:commentRss>
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		<item>
		<title>Google AdWords Getting A Makeover</title>
		<link>http://www.morevisibility.com/semblog/google-adwords-getting-a-makeover.html</link>
		<comments>http://www.morevisibility.com/semblog/google-adwords-getting-a-makeover.html#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:58:01 +0000</pubDate>
		<dc:creator>Ryan Faria</dc:creator>
		
	<dc:subject>Google AdWords</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/google-adwords-getting-a-makeover.html</guid>
		<description><![CDATA[For years, the Google AdWords interface has maintained the same look and feel, leaving advertisers comfortable with navigating around campaigns and making adjustments.  Google has decided to shake things up with their AdWords appearance by not only giving it a fresh coat of paint, but an extreme makeover.
Google’s new AdWords interface, while still in its [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/google-adwords-getting-a-makeover.html/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why is Bing here?</title>
		<link>http://www.morevisibility.com/semblog/why-is-bing-here.html</link>
		<comments>http://www.morevisibility.com/semblog/why-is-bing-here.html#comments</comments>
		<pubDate>Tue, 09 Jun 2009 13:26:41 +0000</pubDate>
		<dc:creator>Nydia Davis</dc:creator>
		
	<dc:subject>Search Marketing News</dc:subject><dc:subject>Bing</dc:subject><dc:subject>Microsoft</dc:subject><dc:subject>Microsoft Bing</dc:subject><dc:subject>MSN</dc:subject><dc:subject>MSN Bing</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/why-is-bing-here.html</guid>
		<description><![CDATA[On May 28, 2009 Microsoft Ad Network unveiled Bing. Bing is a new decision engine and consumer brand that is set to provide searchers with the initial step in moving beyond search to help make quicker decisions while online (hence decision making engine). Bing was designed to do more than what current search engines do. [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/why-is-bing-here.html/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is This What You’re Searching For?</title>
		<link>http://www.morevisibility.com/semblog/is-this-what-you-are-searching-for.html</link>
		<comments>http://www.morevisibility.com/semblog/is-this-what-you-are-searching-for.html#comments</comments>
		<pubDate>Thu, 04 Jun 2009 14:03:50 +0000</pubDate>
		<dc:creator>Katherine Bennett</dc:creator>
		
	<dc:subject>Search Marketing News</dc:subject><dc:subject>Google</dc:subject><dc:subject>Google Suggest</dc:subject><dc:subject>search engine</dc:subject><dc:subject>searcher</dc:subject><dc:subject>searching</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/is-this-what-you-are-searching-for.html</guid>
		<description><![CDATA[Have you ever walked into a department store and had a store associate ask if you needed help. Normally, you’d say, “Yes, I’m looking for”…“or no thank you.” What would happen if you walked into a department store and an associate said, “It looks like you’re heading toward the shoe department, and you’re probably looking [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/is-this-what-you-are-searching-for.html/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Online Incentives Are a Necessity</title>
		<link>http://www.morevisibility.com/semblog/online-incentives-are-a-necessity.html</link>
		<comments>http://www.morevisibility.com/semblog/online-incentives-are-a-necessity.html#comments</comments>
		<pubDate>Wed, 03 Jun 2009 13:59:59 +0000</pubDate>
		<dc:creator>Marni Haas</dc:creator>
		
	<dc:subject>Online Marketing</dc:subject><dc:subject>Advertising budgets</dc:subject><dc:subject>incentives</dc:subject><dc:subject>Online Business</dc:subject><dc:subject>ROI</dc:subject><dc:subject>search engine marketing</dc:subject><dc:subject>SEM</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/online-incentives-are-a-necessity.html</guid>
		<description><![CDATA[It should come as no surprise that our struggling economy is a focal point for everyone. Almost all of my clients have expressed in one way or another how challenging their online business has become from many standpoints, specifically in terms of ROI. In an effort to combat these difficult times, advertising budgets are being [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/online-incentives-are-a-necessity.html/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bada Bing, Bada BUST?</title>
		<link>http://www.morevisibility.com/semblog/bada-bing-bada-bust.html</link>
		<comments>http://www.morevisibility.com/semblog/bada-bing-bada-bust.html#comments</comments>
		<pubDate>Tue, 02 Jun 2009 13:14:28 +0000</pubDate>
		<dc:creator>Gerard Tollefsen</dc:creator>
		
	<dc:subject>Industry News</dc:subject><dc:subject>Bing</dc:subject><dc:subject>Decision Engine</dc:subject><dc:subject>Google</dc:subject><dc:subject>Microsoft</dc:subject><dc:subject>Search marketing</dc:subject><dc:subject>yahoo</dc:subject>
		<guid isPermaLink="false">http://www.morevisibility.com/semblog/bada-bing-bada-bust.html</guid>
		<description><![CDATA[In the not so distant future, there will be a new search engine out there for you to try simply called Bing (www.bing.com).  It’s the “next big thing” in search engine technology brought to you by Microsoft.  With Bing, Microsoft will once again try to take a bite out of Google’s search market share, but [...]]]></description>
		<wfw:commentRss>http://www.morevisibility.com/semblog/bada-bing-bada-bust.html/feed/</wfw:commentRss>
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