MorningAdvertiser Brands News

Mojito top cocktail choice for drinkers

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Thu, 23 Feb 2012 10:37:03 +0100

The Mojito is the most requested cocktail in pubs, bars and clubs across the UK, according to research exclusive to the Publican’s Morning Advertiser.

Stella promotes heritage in marketing shift

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Wed, 22 Feb 2012 12:02:17 +0100

Stella Artois has unveiled a new advertising campaign that focuses on 600 years of Belgian brewing heritage.

Jagertee Austrian spirit from The Drinks Company

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Fri, 17 Feb 2012 11:56:18 +0100

The Drinks Company has released Stroh Jagertee (40% ABV), an Austrian rum blended with spices, black tea extract, lemon and caramelised sugar developed by Sebastian Stroh in 1864.

Hi-Spirits broker a gin deal

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Fri, 17 Feb 2012 10:38:21 +0100

Award-winning Broker’s London Dry Gin is now part of specialist distributor Hi-Spirits' growing drinks portfolio.

Limited edition draught cider from Westons

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Wed, 15 Feb 2012 18:38:38 +0100

A range of limited edition still draught ciders (available in 20-litre bag-in-box format) is being introduced by Herefordshire-based cider maker Westons.

Vimto intensifies digital presence

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Wed, 15 Feb 2012 18:19:33 +0100

British soft drinks brand Vimto is stepping up its investment in digital media during 2012.

Pago's new Ginger-Citrus flavoured fruit juice

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Wed, 15 Feb 2012 18:10:29 +0100

Pago Fruit Juice has added a limited edition Ginger-Citrus flavour to its range.

San Miguel’s £6m Fresca push

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Mon, 13 Feb 2012 17:13:37 +0100

San Miguel Fresca, a major new brand extension from Carlsberg UK, is to be supported by a £6m marketing campaign embracing outdoor posters, press advertising, digital activity and sampling.

ABV cuts all round

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Mon, 13 Feb 2012 16:58:43 +0100

Carlsberg and Molson Coors are to follow AB InBev’s move to cut the ABV of three of its biggest brands from 5% to 4.8%.

Chilean wine producer steps up on-trade presence

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Mon, 13 Feb 2012 16:35:32 +0100

Chilean wine producer Viñas Morande has announced a new UK agent and plans to step up it's presence in the on-trade.

Single malt backs major golf tournament

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Mon, 13 Feb 2012 15:49:11 +0100

Scottish single malt whisky brand Glenmorangie has been named as the official whisky of the The Open Championship, golf’s most viewed event on television.

Raspberry infused Edinburgh Gin

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Mon, 13 Feb 2012 10:08:47 +0100

Fife-based Spencerfield Spirit has introduced Raspberry Infused Edinburgh Gin as an alternative to Sloe or Damson gin.

Jascots seals Pannier deal

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Tue, 07 Feb 2012 13:21:41 +0100

Jascots, the on-trade specialist wine merchant, has formed a partnership with Champagne Pannier to distribute its range throughout the UK.

Heavy Water Vodka gets UK re-launch

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Tue, 07 Feb 2012 11:00:07 +0100

Heavy Water Vodka has been re-launched in the UK after the recruitment of importer Drinks 21.

Thatchers unveils new label

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Mon, 06 Feb 2012 12:32:31 +0100

Somerset cider maker Thatchers has introduced a new oval label for its 7.4% ABV Katy cider.

Schmeichel nets Euro 2012 ambassador role

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Mon, 06 Feb 2012 12:13:40 +0100

Carlsberg has appointed former Denmark goalkeeper Peter Schmeichel as its global ambassador for UEFA’s forthcoming Euro 2012 football tournament

Hendricks plays matchmaker

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Fri, 03 Feb 2012 12:41:11 +0100

First Drinks’ gin brand Hendrick’s is putting its weight behind a variety of leap year events in the lead-up to February 29th when the normal rules of courtship are reversed.

VK fans’ flavour mission

Matthew.Moggridge@wrbm.com (Matthew Moggridge) — Fri, 03 Feb 2012 11:51:01 +0100

Global Brands is asking consumers to come up with a new VK flavour in time for Freshers’ Week celebrations in September.

First Drinks adds key vodka brands to portfolio

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Tue, 31 Jan 2012 12:11:34 +0100

First Drinks has snapped up distribution rights for Russia’s number one vodka Green Mark and Polish vodka Zubrówka.

York Brewery unleashes the Big Dog

Noli.Dinkovski@wrbm.com (Noli Dinkovski) — Mon, 30 Jan 2012 12:47:54 +0100

York Brewery has introduced Big Dog, a lightly-coloured 4% ABV session ale blended with three different Slovenian hops.