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    <title>MorningAdvertiser Opinion The Guv'nor</title>
    <link>http://www.morningadvertiser.co.uk</link>
    <description>The view from the frontline. A no-holds barred opinion piece from licensees.</description>
    <language>en-gb</language>
    <copyright>℗ &amp; © 2013 William Reed Business Media</copyright>
    <managingEditor>copyright@wrbm.com (William Reed Business Media)</managingEditor>
    <webMaster>copyright@wrbm.com (William Reed Business Media)</webMaster>
    <pubDate>Mon, 20 May 2013 06:03:02 +0200</pubDate>
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      <title>MorningAdvertiser Opinion The Guv'nor</title>
      <link>http://www.morningadvertiser.co.uk</link>
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      <title>Will the pub industry code work? I won’t hold my breath</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/nGLl3Qrsa9I/Will-the-pub-industry-code-work-I-won-t-hold-my-breath</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Having bought the freehold of our property from Enterprise Inns last October, we have had to adjust to a slightly different scenario in our business. Times remain very challenging but brewers are so supportive of freeholders it makes life seem better.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/nGLl3Qrsa9I" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Mon, 13 May 2013 18:13:02 +0200</pubDate>
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    <item>
      <title>The path to triumph in the BII’s top award</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/k-XieJVYU0c/The-path-to-triumph-in-the-BII-s-top-award</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Stepping into the Bloomsbury Hotel in central London as one of the judges for this year’s BII (British Institute of Innkeeping) Licensee of the Year award brought back fond and frightening memories of last year when I was on the other side of the table.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/k-XieJVYU0c" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 26 Apr 2013 16:22:19 +0200</pubDate>
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    <item>
      <title>The future of tied pubs is in our hands</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/lbTY6exyEn4/The-future-of-tied-pubs-is-in-our-hands</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Self-regulation of the tied pub sector was given an eight-year chance, but by last December the Government acknowledged that it had not had the desired effect. Tied licensees were still suffering hardship and not enough pub profits were going to lessees and tenants, argues Simon Clarke.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/lbTY6exyEn4" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Tue, 02 Apr 2013 12:44:44 +0200</pubDate>
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      <title>Pubwatch schemes provide vital guidance</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/_fzn1S2ilWU/Pubwatch-schemes-provide-vital-guidance</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;I am pleased to announce that I have recently been asked by National Pubwatch to be its regional representative for the East Midlands, a position that I have proudly accepted.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/_fzn1S2ilWU" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Wed, 13 Mar 2013 09:33:30 +0100</pubDate>
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    <item>
      <title>The life of a mother and licensee</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/_NpwIx_Nkqw/The-life-of-a-mother-and-licensee</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;I often thought what effect having a baby would have on my career in the hospitality industry. As I just recently gave birth I'm on a journey of finding out.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/_NpwIx_Nkqw" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Wed, 20 Feb 2013 16:07:00 +0100</pubDate>
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    <item>
      <title>Harnessing the power of the written word</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/m3S5RkEVPcc/Harnessing-the-power-of-the-written-word</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;We were recently lucky enough to have Pete Brown come along to the Thatchers Arms to host a reading of his latest book, &lt;i&gt;Shakespeare’s Local.&lt;/i&gt;&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/m3S5RkEVPcc" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Wed, 13 Feb 2013 10:10:47 +0100</pubDate>
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    <item>
      <title>Very sadly, it’s time gentlemen, please...</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/9bLD1CZMPV4/Very-sadly-it-s-time-gentlemen-please</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;It is with a heavy heart and a sorry soul that my wife and I have decided not to renew our contract and to leave our pub.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/9bLD1CZMPV4" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 01 Feb 2013 10:18:56 +0100</pubDate>
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    <item>
      <title>Give guests a reason to visit your pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/W5xtvTErL0U/Give-guests-a-reason-to-visit-your-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;2013 is already well underway and it is safe to assume it is going to be another challenging year. One thing that is clear this year is that certain businesses are weathering the storm better than others.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/W5xtvTErL0U" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Thu, 31 Jan 2013 10:42:25 +0100</pubDate>
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    <item>
      <title>The perils and perks of running a pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/qOUKMzMIaeE/The-perils-and-perks-of-running-a-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Managing people — getting someone to do what you want done, willingly and well — is important, whether you have one employee or many and it is possibly one of the biggest challenges, especially in the hospitality industry.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/qOUKMzMIaeE" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 11 Jan 2013 17:34:33 +0100</pubDate>
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      <title>Adding value to your pub's offer can keep trade up</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/bbq6yKrvAA0/Adding-value-to-your-pub-s-offer-can-keep-trade-up</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Amidst industry wide disappointment over summer trading &amp; the government’s apparent lack of support for the Great British Pub, hopefully we will all enjoy a bumper festive season to round off 2012. Many publicans, like me, will already be wondering what is in store for 2013. Starting with the traditionally bleak month of January what can be done to keep the trade up?&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/bbq6yKrvAA0" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Mon, 12 Nov 2012 10:37:54 +0100</pubDate>
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    <item>
      <title>New Google business tool can benefit your pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/ep52_rFL_T0/New-Google-business-tool-can-benefit-your-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;I recently stumbled upon what I think to be a great marketing tool from Google, ‘Google Business Photos’. Increasingly people search for businesses online. Google’s Street-view can bring them down your road but Business Photos brings them right into your premises!&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/ep52_rFL_T0" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Wed, 07 Nov 2012 10:18:59 +0100</pubDate>
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      <title>Apprentice schemes should be embraced by the pub industry</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/5NJVQa2x7Ac/Apprentice-schemes-should-be-embraced-by-the-pub-industry</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;On my evening commute home on the London Underground I have been reading with interest the campaign to get young adults back into work and for businesses to rise to the challenge of creating apprenticeship positions in their company and, in the words of the Evening Standard, give potential future talent a chance.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/5NJVQa2x7Ac" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 02 Nov 2012 17:41:02 +0100</pubDate>
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      <title>Buying the freehold of your pub is worth the hassle</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/6LLC2Siz6OA/Buying-the-freehold-of-your-pub-is-worth-the-hassle</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;For the 30 years I have been in pubs, owning your own freehold has always seemed the holy grail: freetrade prices, capital growth, no area manager, rent reviews or flow monitoring. Affordable freeholds have always been available, but not in our area. &lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/6LLC2Siz6OA" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 26 Oct 2012 17:50:26 +0200</pubDate>
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    <item>
      <title>Let’s all face the facts, self-regulation will fail</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/T8sg0jTfcc4/Let-s-all-face-the-facts-self-regulation-will-fail</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;The Government’s answer to the select committee’s inquiry into pubcos did not seek to accommodate the recommendation that lessees should be given an option to choose a free-of-tie agreement at lease renewal or rent review, accompanied by an open-market rent review, &lt;i&gt;writes Simon Clarke.&lt;/i&gt;&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/T8sg0jTfcc4" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 19 Oct 2012 09:56:43 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Let-s-all-face-the-facts-self-regulation-will-fail?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>Reading the Cask Report will boost real ale sales at your pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/oqdplGGjdEg/Reading-the-Cask-Report-will-boost-real-ale-sales-at-your-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Cask Ale Week, the Cask Report and the latest Good Beer Guide launch has left me feeling very upbeat about the industry. Cask ale is at the heart of British brewing heritage and should be celebrated.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/oqdplGGjdEg" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Mon, 15 Oct 2012 18:52:08 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Reading-the-Cask-Report-will-boost-real-ale-sales-at-your-pub?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>Focus on the product as well as the smile at your pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/sxtBv2YzHZA/Focus-on-the-product-as-well-as-the-smile-at-your-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;I recently returned from Gothenburg, Sweden’s second city, and my adopted home town. Customer service in Gothenburg (and most of Sweden) is absolutely spot-on. I would even say that, for me, it comes close to faultless.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/sxtBv2YzHZA" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 05 Oct 2012 15:22:00 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Focus-on-the-product-as-well-as-the-smile-at-your-pub?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>Alcohol minimum pricing is the best lifeline to help licensees</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/4VP22nv1klk/Alcohol-minimum-pricing-is-the-best-lifeline-to-help-licensees</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Imagine that a huge number of pub owners, tenants and lessees continue to be on the verge of going bust as the steady trend towards drinking at home, instead of drinking in the pub, continues, says Tony Brookes.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/4VP22nv1klk" height="1" width="1"/&gt;</description>
      <author>Mike.Berry@wrbm.com (Mike Berry)</author>
      <category>The Guv'nor</category>
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      <pubDate>Mon, 17 Sep 2012 10:39:16 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Alcohol-minimum-pricing-is-the-best-lifeline-to-help-licensees?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>Hospitality industry needs role models to show that it is an attractive career path</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/WOxfNTat97Y/Hospitality-industry-needs-role-models-to-show-that-it-is-an-attractive-career-path</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Why the hang-up with hospitality?  Is hairdressing glamorous and pub work not? Why does the service industry not attract more youngsters for a lifelong, professional, fulfilling career? I have come to the conclusion that it can’t be the money.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/WOxfNTat97Y" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Fri, 07 Sep 2012 17:27:39 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Hospitality-industry-needs-role-models-to-show-that-it-is-an-attractive-career-path?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>Look after pub punters and they’ll look after you</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/UWyg5UBiAB0/Look-after-pub-punters-and-they-ll-look-after-you</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;We are very lucky to have both a bar billiards and a quoits team. Roughly once a fortnight we have the opportunity to entertain a visitingteam and show them what we’re all about. We are expected to feed around 10 to 12 players.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/UWyg5UBiAB0" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Mon, 20 Aug 2012 10:50:20 +0200</pubDate>
    <feedburner:origLink>http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/Look-after-pub-punters-and-they-ll-look-after-you?utm_source=RSS_text_news&amp;utm_medium=RSS%2Bfeed&amp;utm_campaign=RSS%2BText%2BNews</feedburner:origLink></item>
    <item>
      <title>The value of a chair at your pub</title>
      <link>http://feedproxy.google.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~3/uAxxjIWTHHY/The-value-of-a-chair-at-your-pub</link>
      <description>&lt;div class="introduction"&gt;&lt;p&gt;Last year I went through the very painful but exciting process of refurbishing a pub. The pub has 80 covers inside and a big outside area with at least 80 covers, possibly 200 when it can cope with the volume.&lt;/p&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/MorningAdvertiser/Opinion/The-Guvnor/~4/uAxxjIWTHHY" height="1" width="1"/&gt;</description>
      <author>Adam.Pescod@wrbm.com (Adam Pescod)</author>
      <category>The Guv'nor</category>
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      <pubDate>Tue, 14 Aug 2012 10:16:57 +0200</pubDate>
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