Blog | Doren Aldana

New Video: 6 Costly Mistakes Mortgage Pros Must Avoid When Calling on Realtors

admin — Wed, 19 Mar 2025 23:21:44 +0000

By Doren Aldana

Are you wasting your time chasing Realtors to no avail, knowing there must be a better way but not knowing how to fix it? If so, with “you’ve come to the right post because you’re about to discover the TOP 6 MISTAKES most mortgage pros make when calling on Realtors (and how to avoid them).

After almost two decades of coaching mortgage pros to success, I’ve tested dozens and dozens of different approaches to attracting Realtors, most of them failed miserably. Only a few actually worked. What you’re about to learn today is not theory. It’s the culmination of 2 decades of blood, sweat and tears, failing forward until we finally cracked the code on what works. With that in mind, here are the TOP 6 Mistakes to Avoid When Calling on Realtors.

MISTAKE 1: Targeting low producers. They might seem more approachable and easier to attract but the problem is, they don’t have much business to send you. If you’re going to invest your time cultivating partnerships, you might as well go after the top dogs doing 15+ buyer sides per year, who can send you 1-3 deals per month instead of 1-3 deals per year!

MISTAKE 2: Weak value proposition. Remember, perception is reality. You might think your value prop is the bomb diggity but until your ideal Realtor partners share your sentiment, none of that matters. Offering great rates, great service, crappy internet leads – that’s all weak value. What value are you offering that no one else is that would motivate a top dog Realtor to make the switch? The ultimate hook: BUYERS & SELLERS. (Why smart, ambitious, growth-minded mortgage pros hire us – learn the secret sauce on how to generate buyers and sellers)

MISTAKE 3: Not using text messages. If you’re only making phone calls and sending emails, you’re leaving a lot of juice in the fruit. Text messaging is the HOLY GRAIL of marketing communication. Everyone reads their texts! But you need them to be short, punchy and to the point. Nothing too salesy. Remember, the more you sell, the more you repel! Our proven text template typically generates at 55% response rate, most of which are interested!

MISTAKE 4: Being needy (lacking confidence). Realtors already have enough doubt and fear of their own, they don’t need yours! Remember: you are a merchant of CERTAINTY! So, avoid using wobble words like, “Um”, “Ugh”, “Maybe” “Kinda” “Sorta” “Basically” — those are all project lack of certainty. They don’t need to believe in what you’re saying but they do need to believe that YOU believe in what you’re saying!

MISTAKE 5: No qualification process. Most LOs let themselves be the person being interviewed, not the other way around. Why? Because they’ll take anyone with a pulse who can fog a mirror who calls themselves a Realtor, instead of having HIGH STANDARDS and only accepted the best of the best who qualify. Stop being “easy to get” and start vetting to make it a privilege to be your partner!

MISTAKE 6: Not owning the power position. This is linked to mistake #2, #4 and #5 – beggars can’t be choosers. It’s the difference between vetting people to see if they qualify to roll with you in your Ferrari vs. Hitch Hiking (hoping someone will pick you up). The question is, do you offer enough unique value to justify vetting people to see if they qualify to gain exclusive access?

CONCLUSION:

In conclusion, avoiding these six common mistakes can significantly enhance your effectiveness when calling on realtors. By targeting high producers, presenting a strong value proposition, efficiently using text messages, exuding confidence, implementing a thorough qualification process, and owning your power position, you’ll be well-equipped to forge stronger, more productive relationships with realtors.

Ready to dive deeper into these strategies?

Watch the video version of this blog article for more insights and practical tips. Click the video below to watch now!

click here to watch the free masterclass

The post New Video: 6 Costly Mistakes Mortgage Pros Must Avoid When Calling on Realtors appeared first on Doren Aldana.

New Video: Why Realtors Won’t Give You The Time Of Day: A Strategic Approach to Mortgage Marketing

Ria Aldana — Fri, 09 Aug 2024 22:08:48 +0000

By Doren Aldana

Successful Realtors, by nature, are incredibly busy professionals. On top of that, they’ve been pestered by an incessant stampede of “mortgage parasites”, all vying to leech loans from them. It’s no wonder they have a high wall of cynicism, resignation and resistance to your overtures. But what if you could flip the script? Here’s how to make the shift from doing it the hard way to doing it the SMART WAY, such that you can get top-producing Realtors chomping at the bit to work with you…

STEP 1: Write Your 50-stack.
Create a comprehensive list of 50 reasons why top dog Realtors would benefit from working with you. Think deep and broad—cover everything from your unique value proposition (UVP), marketing tools, case studies of your prior successes in working with other Realtors and/or borrowers, to any special products and services you offer. Make sure your reasons are compelling and specific, not generic or vague.

STEP 2: Killer Unique Value Proposition.
Craft a Killer Unique Value Proposition (UVP). This should be a statement that captures your strengths and differentiated value without the typical “sales pitch” fluff. Aim to be all cheese, no whiskers—pure value without the runaround. Remember: the ultimate “hook” for attracting Realtors is helping them get more buyers and sellers.

STEP 3: Position Emotionally Compelling Communication.
Send your UVP via text and email, using words and phrases designed to garner interest. The goal is to turn a cold call into a warm call. State clearly what benefits you bring and ask if they are open to a quick chat to explore a potential fit. Reiterate the unique value you mentioned in your initial message and propose a specific way forward, like a meeting via Zoom or face to face.

Using Fear of Missing Out (FOMO) to Your Advantage
Inform them that you’re interviewing top candidates and they are in the running, but only one Realtor will be selected in each market area. Make it clear that you’ll be filling those key spots regardless, so if they want to explore possible synergy, now is the time to do it. This urgency can be a powerful motivator.

Conclusion
Effective mortgage marketing is about making each action count. Writing that 50-stack, crafting a killer UVP, and leveraging FOMO can set you apart and turn those elusive Realtors into willing partners. Realign your strategy and start seeing the engagement you’ve been aiming for.

FREE VIDEO TUTORIAL: Watch this informative video to learn 3 simple steps for booking appointments with Top Producing Realtors (like a hot knife thru butter) without making a single cold call…

click here to watch the free masterclass

The post New Video: Why Realtors Won’t Give You The Time Of Day: A Strategic Approach to Mortgage Marketing appeared first on Doren Aldana.

New Video: 3 Strategies to Overcome Call Reluctance When Calling on Realtors

admin — Wed, 19 Jun 2024 23:45:28 +0000

By Doren Aldana

Call reluctance is a common challenge most mortgage pros struggle with, especially when reaching out to Realtors. However, overcoming this hurdle is crucial for building strong professional relationships and growing your purchase business.

Here are 3 strategies to help you overcome call reluctance when calling on Realtors:

Strategy #1: More Cheese – Less Whiskers

Think of Realtors as mice; they love cheese (valuable offerings) but hate whiskers (pushy sales tactics). Whiskers signify danger, like a cat lurking to pounce. Realtors are wary of calls that feel like a sales ambush. Instead, focus on offering real value with a friendly approach. Share insights on market trends, potential client needs, and how you can collaborate to help them close more deals. Building rapport and demonstrating genuine interest in how you can help them WIN creates a more receptive and positive atmosphere. Your goal is to be seen as a partner offering “cheese” — not a predator with claws out.

Strategy #2: Leverage FOMO – Fear of Missing Out

Create a sense of exclusivity by offering a “stack of Awesome” for your VIP partners. Explain that you’re looking for a selective few Realtors to share unique benefits with, such as priority client referrals, exclusive market insights, or special tools or systems to help them generate more buyers and sellers. Position yourself as someone who is interviewing them to qualify for these special perks, shifting the power dynamic and making the partnership an exclusive opportunity rather than a hard sell. If you encounter a NO, don’t see it as a rejection. They might not be ready for your unique value yet. Their FOMO will grow if they see others taking advantage of the exclusive partnership and getting phenomenal results. It’s just a matter of time!

Strategy #3: Learn to LOVE No’s

Reframe how you perceive NOs. Picture your calls like flipping through a deck of cards. You’re seeking face cards (Jacks, Queens, Kings) and, over time, as your skills improve, you’ll also get paid on the 10s, Aces, and even Jokers. Determine how much you earn per successful deal based on conservative conversion rates, then break down your earnings to understand how you earn per NO. Every NO takes you one step closer to a YES. Instead of fearing rejection, embrace each NO as a part of your journey toward a valuable connection.

Example: using my Realtor Attraction System (designed to attract top-producing Realtor partners without the hell of cold calling), my clients earn $3k-$10k per NO (depending on their average loan size and comp plan), not including repeat and referral business beyond the first year!

By rethinking your approach, leveraging exclusivity, and redefining rejection, you can overcome call reluctance and build powerful relationships with Realtors. Remember, each call is a step closer to your success!

For a deeper dive into these 3 strategies, watch this video…

click here to watch the free masterclass

The post New Video: 3 Strategies to Overcome Call Reluctance When Calling on Realtors appeared first on Doren Aldana.

New Video: How to Stop Wasting Your Time With Coffee Meetings & Start Attracting Top Realtors As Exclusive Partners

admin — Tue, 09 Apr 2024 00:02:07 +0000

By Doren Aldana

Are you doing coffee meetings with Realtors but getting little to no referrals?

In this blog post, I’ll show you how to stop wasting your time with coffee appointments and start attracting top-producing Realtors as exclusive partners… even if they say they “already have a lender”.

The 6 Common Pitfalls of Coffee Meetings

In the fast-paced world of mortgage marketing in a crazy purchase market, coffee meetings have become a popular way to connect with Realtors. However, not all coffee meetings are created equal. If you find yourself experiencing any of the following symptoms, it may be time to reevaluate the value of your coffee meetings:

1. Ghosting and Flakiness: One of the most frustrating aspects of coffee meetings is when Realtors ghost you, cancel at the last minute, or promise to reschedule but never follow through. This lack of reliability can waste your time and leave you feeling unappreciated.

2. Lack of Referrals: Despite having what you consider to be successful meetings, if you’re not receiving referrals or tangible benefits from these interactions, it may be a sign that your coffee meetings are not as productive as you thought. Building a network should lead to mutual referrals and business opportunities, so if this isn’t happening, it’s time to reassess your strategy.

3. Empty Promises: Have you had Realtors make grand promises that don’t deliver? Empty promises can be a red flag that your coffee meetings are not leading to meaningful connections or collaborations. It’s important to surround yourself with reliable and trustworthy contacts who follow through on their commitments.

4. Superficial Connections: If your contacts only see you as one of the many business cards they collect and rarely engage with you beyond the initial meeting, it’s a clear sign that your coffee meetings may not be creating deep, meaningful connections. Building strong relationships takes time and effort, so prioritize quality over quantity in your networking endeavors.

5. Competitor Poaching: It can be disheartening to finally establish a promising partnership through coffee meetings, only to have your newfound ally poached by a competitor. This demonstrates that the alliances formed during these meetings may not always be as secure or as loyal as you had hoped.

6. Emotional Toll: If your coffee meetings leave you feeling exhausted, frustrated, or on the brink of burnout, it’s a sign we need to upgrade your strategy. Networking should be energizing and inspiring, not draining. If your coffee meetings are taking a toll on your well-being, it might be time to reassess your approach.

5 Signs You You’re Doing It The Hard Way

Coffee meetings are a classic avenue for mortgage pros to cultivate referral partners, but not all interactions yield fruitful results. Recognizing the signs that indicate you may be wasting your time with ineffective approaches can help you maximize the value of your networking efforts. Here are five signs you’re doing it the hard way:

1. Data Dumping Instead of Engaging: Are you guilty of the ‘showing up and throwing up’ syndrome? Bombarding your coffee meeting partners with a barrage of information about how amazing you are and why they should send business your way is a surefire way to turn them off. Instead of focusing solely on self-promotion, aim to engage in meaningful conversations, ask quality questions, listen actively, and show genuine interest in building a two-way relationship.

2. Lack of a Unique Value Proposition: In a sea of competitors, standing out as the go-to mortgage professional requires a strong and compelling unique value proposition. If you are perceived as just another Average Joe LO (Loan Officer) or replaceable commodity, it’s time to rethink how you differentiate yourself and communicate your unique strengths and offerings effectively.

3. Fluffing Feathers and Selling: Building authentic relationships through coffee meetings is about establishing trust, credibility, and mutual respect – not about fluffing feathers, kissing butts, or resorting to hard-selling tactics. The more you focus on building genuine connections and providing value, the more likely you are to attract referrals and foster long-lasting partnerships.

4. Chasing Instead of Attracting: Are you constantly feeling like you’re chasing Realtors while they run away from you? Shifting your mindset from chasing to attracting can yield more sustainable and meaningful results. Focus on the emphasizing the exclusive value you offer. If they don’t take it, you’ll offer it to their competitors. You’ll cool either way. Notice the difference.

5. Lack of Engagement and Connection: Successful Realtor attraction is not just about exchanging business cards or collecting contacts; it’s about forging genuine partnerships and building trust on a deeper level. If your coffee meetings feel transactional or lack authentic engagement, it’s time to refocus your efforts on building meaningful relationships that go beyond superficial interactions.

Watch this video to learn the REAL SOLUTION…

click here to watch the free masterclass

The post New Video: How to Stop Wasting Your Time With Coffee Meetings & Start Attracting Top Realtors As Exclusive Partners appeared first on Doren Aldana.

New Video: How to Win as a Mortgage Pro in ANY Market, Not Just a “Fair Weather” Market

admin — Tue, 11 Jul 2023 22:04:20 +0000

By Doren Aldana

There’s no question about it…

Today’s purchase market is tough. Really tough.

As rates continue to climb, more and more borrowers are getting priced out of the market.

Not to mention the fact that everyone and their dog in the mortgage space are chasing after the same Realtors.

According to NMLS and MBA data, 2 out of 5 LOs didn’t renew their licence in 2022 and 32% of mortgage companies went out of business or merged.

Collectively in 2022 and 2023, mortgage lenders have laid off of thousands of employees.

Just in the past week, I personally spoke with three loan officers who were forced to go back to 9-to-5 prison out of financial necessity.

Your competition is dropping like flies right now!

This question is, how can you ensure you’re not one of those statistics?

How can you position yourself to prosper in the face of this market shift, as opposed to being purged by it?

How can you WIN in ANY market, not just a “fair weather” market?

The answer is SIMPLE, but not easy…

To WIN in ANY market, you must master the art and science of attracting top-producing Realtors as EXCLUSIVE partners (who each send you 1-3+ deals per month)… without inflicting yourself with the hell of cold calling, begging, bribing or kissing butts.

The question is how?

Here’s exactly how you do it.

You see, if you want to win in ANY market, you have to master the game of building stability through diversification.

If you’re sitting on a one, two or three-legged stool, you’re bound to go WHACK on your back.

Likewise, if your stool has wobbly, weak legs, you’re bound for a WORRY attack.

Wobbly, weak partners produce a wobbly, weak pipeline.

For example, most low-producing Realtors are already back to selling solar or driving Uber. The part-timers and poor-performers are always the first to get purged.

To insulate yourself from the turbulence, you need to hitch your wagon to the Top Dogs (doing 15+ buyer sides per year), who are least and last affected by market downturns, versus first and most.

In tough times, the top producers are the ones who…

Take market share
Get resilient and resourceful
Turn adversity into opportunity
Expand their marketing
Position themselves to prosper

Those are the eagles you wanna soar with, so stop pecking around in the chicken yard with the chickens, and start soaring with the eagles!

The question is…

How can you rise above the crowd and cut through the clutter in today’s hyper-competitive marketplace?

How do you position yourself as the “Welcome Guest” instead of the “Annoying Pest”?

How can you flip the script so the Realtor needs YOU more than you need them?

Those are the “Million Dollar” questions I’ve dedicated my life to answering since 2005. Not my first rodeo.

If you hadn’t noticed by now, it’s not an easy code to crack, you can’t just Google search it.

But if you dedicate yourself to something long enough, eventually it starts to reveal its secrets. This is no exception.

Now, it’s time for me to pay it forward. My pain, is about to be your gain.

I’m on a mission to teach you what I’ve learned over the past two decades, so you can THRIVE (not just survive), and live your BEST LIFE now, regardless of market conditions!

In this new doodle video, I reveal how you can get FREE instant access to my groundbreaking Masterclass, where I walk you through the mortgage industry’s most battle-tested, 5-step formula for “Cracking the Realtor Code” once and for all. Watch it now…

click here to watch the free masterclass

The post New Video: How to Win as a Mortgage Pro in ANY Market, Not Just a “Fair Weather” Market appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How a Newbie LO with Just 1 Month of Experience Booked 6 Meetings With Top-Producing Realtors in 1 Day!

admin — Mon, 08 May 2023 20:22:21 +0000

By Doren Aldana

Are you struggling to attract new Realtor partners, making the calls but not getting the traction?

Are you feeling like you’re the Annoying Pest instead of the Welcome Guest?

Do you intuitively know there’s got to be a better way but just don’t know how?

If so, this inspiring success story is for you…

While the average joe LO is doing it the hard way (cold calling Realtors with fruitless toil)… my newbie LO client (with only 1 month of experience) booked 6 appointments with top-producing Realtors on DAY 1 of his Realtor Attraction Campaign… without begging, chasing, bribing, cold calling or kissing butts!

When’s the last time you booked 6 appointments with Top Dog Realtors in one week, let alone in one day?

That’s what I call working SMART not just working hard!

How cool is that?

Here’s exactly how he did it in his own words…

click here to schedule your free strategy session

The post Mortgage Marketing Spotlight: How a Newbie LO with Just 1 Month of Experience Booked 6 Meetings With Top-Producing Realtors in 1 Day! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Brittany Quesnell Landed a Top Realtor Partner Doing 100+ Transactions Per Year… Without Cold Calling!

Mekelle Bess — Tue, 08 Sep 2020 22:31:46 +0000

By Doren Aldana

Too often, LOs throw the baby out with the bath water, saying they “hate working with Realtors,” not knowing THEY themselves are the source of problem.

They have a lame value proposition.

They focus on GETTING (leaching loans) instead of GIVING.

They chase, instead of attract.

And then they wonder why it ain’t working.

Wonder no longer.

If you want EXTRAORDINARY results, you can’t afford to do the ORDINARY.

Case in point, here’s a recent celebration from one of my rockstar clients, who just landed a new Realtor Partner doing over 100 transactions per year, without making a single cold call.

Check it out…

click here to schedule your free strategy session

The post Mortgage Marketing Spotlight: How Brittany Quesnell Landed a Top Realtor Partner Doing 100+ Transactions Per Year… Without Cold Calling! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Misty Sessions 10X’d Her Closings in Just 2 Months!

Mekelle Bess — Mon, 16 Mar 2020 17:26:25 +0000

By Doren Aldana

While everyone else is going Corona Crazy, Misty sessions is closing deals and stacking cash.

Here’s an inspiring true story about how she 10X’d her closings in the last 2 months, without making a single cold call…

Misty had been in the game for one year and was closing about 1 deal per month.

Like most loan officers, she was doing the typical caveman marketing methods her manager recommended…

Cold calling Realtors every Monday.

Going to Open Houses.

Even Door knocking. (Head slap)

And after busting her hump working 50+ hour weeks (plus evenings and weekends), all she had to show for it was a measly 2 leads per week… and most of those didn’t even close.

To say she was burnt out and frustrated would be the understatement of the year.

She felt guilty working so much for so little, and not being around for her kids.

She hated the door knocking.

She hated all the rejection, as no after no, chipped away at her self-confidence and self-worth.

She felt like she was on a rollercoaster from hell… wasting her time and money on useless activities that didn’t work.

Day by day, the mounting anxiety felt like a tight knot, squeezing in on Misty’s chest.

You’d think after finally closing a deal, she’d feel relieved, but instead she felt even more anxious because she’d look at her empty pipeline and wonder…

“Crap! Where’s my next deal going to come from?”

As you can imagine, all this stress and anxiety did not bode well for her sleep. She’d wake up almost every night in a cold sweat, her brain churning, trying to figure out how to fix the problem.

If you’ve ever experience insomnia, you know it’s a special kind of suck…. waking up all sleep deprived and haggard. To cope, Misty doubled down on her anxiety meds, but the side effects were terrible.

Her deepest fear was having to “accept defeat” and being forced to go back to the Day Job, punching a clock 9-5, with the office ball and chain around her ankle.

She couldn’t bear the thought of letting her family down, and showing her kids what it looks like to settle for a second-best life.

Screw fricken that! It’s do or die, she thought!

So, after an entire year of doing it the hard way, Misty realized her way wasn’t working, so she reached out for help.

And that’s when everything changed…

The first thing we did, is help her load a list of the top 200 Realtors in her market into our Realtor Attraction System.

What happened next blew Misty’s mind…

Within a matter of just a few minutes, she had a flood of top dog agents chomping at the bit to meet with her.

It was like a hot knife through butter!

She literally booked 5 Realtors meetings the very first morning after she launched the campaign.

And the best part was, she didn’t have to make a single cold call!

Fast forward two months…

Misty now has 12 amazing VIP Realtor partners who are complete rockstars and a blast two work with, and they send her ALL their buyers EXCLUSIVELY.

She went from getting about 2-3 referrals/month in December to 41 referrals received since January!

Remember, two months ago, she was doing just 1 loan per month.

Now, just two months later, she’s on track to do 10 loans in March!

That’s a 10X increase in just 2 months!

How fricken off-the-chain awesome is that?

Here’s how she did it (watch the full interview here)…

click here to schedule your free strategy session

Now let’s see what we can do for you…

Book a call here.

It won’t cost you a thing to book a call, but it could cost you a lot not to.

Nothing ventured, nothing gained.

Let’s rock this!

To your joy and success,

Doren Aldana

The post Mortgage Marketing Spotlight: How Misty Sessions 10X’d Her Closings in Just 2 Months! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Kirsten 6X’d Her Closings in Just 4 Months!

Mekelle Bess — Thu, 30 Jan 2020 16:00:43 +0000

By Doren Aldana

Tell me if you can relate to this story…

Kirsten was a newbie loan officer and for the first 3 months of her career, she was doing it the hard way: cold calling Realtors, going to open houses, networking events, etc. She was stressed out and frustrated, hustling like hell and yet she was only closing 1 closing per month, which was a far cry from what she needed to feed her family.

Out of desperation, Kirsten was cold calling four hours per day from her home patio, while at the same time trying to keep her three-year old daughter quiet, because she didn’t have the funds to get an office space or hire childcare.

She was doing everything her manager told her to do…

Cold calling Realtors every Monday…

Visiting Open Houses…

Going to Networking events…

After two months of blood, sweat and tears, grinding day in and day out, she had nothing to show for it but two measly loans.

Meanwhile, she was freaking out because her savings were dwindling by the day and her credit card debt was racking up. With a 3-year old daughter to support, she felt the weight of the world on her shoulders and was at her “breaking point” — it was either do or die.

Knowing that her way wasn’t working, she reached out to us for help…

We went to work immediately, putting systems in place so she could automate the process of booking appointments with top-producing agents in her area… without the hell of cold calling.

She got 4 appointments booked almost overnight and here’s the cool part… she only had to speak with the ones who were hot-for-what-she’s-got (completely rejection-free)… no chasing, no begging, no bribing, no ass kissing.

But what happened next is what REALLY changed her life….

Out of those 4 appointments, Kirsten landed 2 solid partners: one who does 40+ transactions per year, the other does over 70! And what’s really crazy, the one who does 70+ transactions per year committed to making her his EXCLUSIVE lender after their very FIRST meeting!

To make a long story short, Kirsten went from 1 deal per month in her first 2 months (doing it the hard way) to 6 loans per month in just 4 months!

That’s a 6-fold increase in production (and income) in just 4 months… and that’s in spite of the fact that she’s a complete newbie starting from scratch!

Here’s how she did it (watch the full interview here)…

click here to schedule your free strategy session

Now let’s see what we can do for you…

Book a call here.

It won’t cost you a thing to book a call, but it could cost you a lot not to.

Nothing ventured, nothing gained.

Let’s rock this!

To your joy and success,

Doren Alda

The post Mortgage Marketing Spotlight: How Kirsten 6X’d Her Closings in Just 4 Months! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Brenda Dintino-Duran Broke Her Company’s Closings Record with 53 Closings in One Month!

Mekelle Bess — Thu, 12 Dec 2019 16:00:43 +0000

By Doren Aldana

Most mortgage marketers don’t even close 50 deals in a year, and yet, what you’re about to learn is how one of our rockstar clients, Brenda Dintino, was able to achieve that feat in one solitary month!

When Brenda came to us she was already relatively successful, doing about 10 loans per month. However, she was in a rut of stagnation and was tired of being stuck at the same level.

To make a long story short, after implementing just a few of our marketing systems, Brenda jumped up from 10 loans per month to 17 per month. And in just 3 years, she broke her company’s nation-wide record for the most closings in one month.

Get this: she closed 53 loans in one month! How awesome is that?

How did she do it? What beliefs allowed her to achieve the seemingly impossible? What specific marketing systems made the difference?

In this Mortgage Marketing Spotlight, Brenda Dintino-Duran shares the steps she took to close 53 deals in a month.

At the start of the interview, we talked about how Brenda got into the business, and the puzzle pieces that need to be in place to achieve 53 closings in a month. Next, we talked about the importance of cultivating your database and the necessity of preparation, planning, and mindset. We also talked about the importance of laying the foundation for success and doing the hard work.

We also discussed:

• How to cultivate a purposeful mindset
• How to plan ahead for every day in your business
• The mistakes a lot of people make and how to correct them

Brenda is a blossoming example of the epic power of sustained, proactive effort in cultivating a database and having a heart to really care about the client long-term. This kind of dedication will always pay off because it puts you miles ahead of the rest of the industry. Add a positive mindset, and you will be unstoppable, iconic and successful.

Watch the full interview here…
click here to schedule your free strategy session

Now let’s see what we can do for you…

Book a call here.

It won’t cost you a thing to book a call, but it could cost you a lot not to.

Nothing ventured, nothing gained.

Let’s rock this!

To your joy and success,

Doren Aldana

The post Mortgage Marketing Spotlight: How Brenda Dintino-Duran Broke Her Company’s Closings Record with 53 Closings in One Month! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Samuel Borthwick Went From $10k/mo. to $87k+/mo. in just 10 months (Without Cold Calling)!

Mekelle Bess — Thu, 26 Sep 2019 15:00:10 +0000

By Doren Aldana

Samuel left work, with a pit in his stomach…

He just lost 2 deals that made up 60% of his income for the month, and with a stay-at-home wife and a kid to feed, he felt the weight of the world on his shoulders.

He looked at himself in the rearview mirror as he was driving home, thinking… “This is my life! How did I get myself into this mess? Other people are winning — why not me?’

You see, he’d been struggling in the business for 8 years. He was busting his hump working 70 hour per week, in survival mode.

To make matters worse, he felt the silent disappointment and guilt every day knowing he was an absentee Dad and was missing out on raising his son. It was like a monkey on his back he couldn’t shake off.

Just when it seemed like he was about to break free, his pipeline would fall apart like a house of cards, and he’d have to start rebuilding all over again.

How did Samuel go from struggling to make $10k per month to breaking a company-wide volume record, making $87k+ per month (and getting his life back, working 1/10th the hours) in just 10 months?

Here’s how he did it….

When Samuel came to me, he was at the end of his rope.

He was done with struggling. Done with beating himself up, done with living in fear, done with not being the husband and Daddy he was called to be.

His greatest fear was having his son build a case against him for not being in his life, missing out on all those magical moments, having his son drift away, and ultimately, living a life of regret.

And it wasn’t like he hadn’t been trying to get this fixed…

He tried several coaching programs that got him doing it the HARD WAY… cold calling, open houses, coffee meetings, etc.

He started thinking, “There must be something wrong with me” because no matter how hard he tried, nothing seemed to work.

That’s when Samuel reached out to us for help.

We completely revamped the way he approached his business.

We got him working SMARTER, not harder, using automation and systems, mining the gold from his database, and attracting top-producing Realtors without the hell of cold calling.

Within just 10 months, we took Samuel from $10k per month to a whopping $87k+/month while working WAY less (more on that in a moment).

In fact, he broke a company-wide record for the most amount of volume funded by a single branch in a calendar month ($8.7M).

And the best part is, now he’s only working 10-15 hours per week, so he has the freedom to be the DADDY-ON-DECK he always wanted to be! Now he’s PRESENT for his son, enjoying those magic moments every single day!

He’s LIVING THE DREAM.

So here’s the bottom line: It doesn’t matter if you’re a newbie or a veteran. It doesn’t matter if you think you’re “too old” or “too young”. It doesn’t matter if you think you’re “too busy” or running on a shoestring budget.

All those obstacles are just in your mind.

The TRUTH is that if you have a burning desire to crank up your commissions to $200k, $300k or $500k or even $1M a year or more… and if you’re willing to hustle and do the work…

…then we can give you the step-by-step game plan to make it happen.

Book a call and let’s talk.

On the call, we’ll help you get CLARITY like never before on what it REALLY takes to create the income and lifestyle you’ve always wanted.

We’ll cover things like…

– How to put your database marketing on autopilot (so you can get more repeat and referral business)

– How to self-source your own mortgage leads, so you’re not depending so much on Realtors and past clients

– How to attract Top Dog Realtors who make you their exclusive lender (without making a single cold call)

– How to create a 24-7 lead generation machine that feeds your funnel with a never-ending stream of close deals

– And how to do ALL of this, while working LESS.

Yes, you can create your breakthrough, but we’ve got to get you working SMARTER, not harder.

Let’s see what we can do for you…

Book a call here.

It won’t cost you a thing to book a call, but it could cost you a lot not to.

Nothing ventured, nothing gained.

Let’s rock this!

To your joy and success,

Doren Aldana

PS. Here’s Samuel’s story in his own words…

click here to schedule your free strategy session

The post Mortgage Marketing Spotlight: How Samuel Borthwick Went From $10k/mo. to $87k+/mo. in just 10 months (Without Cold Calling)! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Kira 7x’d Her Income in 5 Months!

Mekelle Bess — Tue, 13 Aug 2019 18:43:17 +0000

By Doren Aldana

How does a struggling newbie loan officer go from making $3600 per month in “survival mode” to making $28k per month (a 7X increase!) in just 5 months… without making a single cold call?

Almost sounds too good to be true, does it not?

Well, here’s an inspiring true story about how Kira Truett did exactly that…

Kira launched in the mortgage game just 3 years ago, but, as fate would have it, she got prego just a few months in, so she shelved her career for the time being and took a year off for maternity leave. After returning, she bounced around to a few companies and finally found a place she could call “home”.

Her dream was to make $20k per month, renovate her kitchen, be available for her kids, and liberate her husband from the job he hates, so he can follow his passion of photography.

The problem was, she doing it the HARD WAY…

Chasing Realtors, going to open houses and office visits, and of course, they would just brush her off and not give her the time of day.

She was calling the same 40 Realtors every Monday with no results. I can’t imagine why. Who wouldn’t get a call from the same LO every Monday!? LOL.

Meanwhile, she was freaking out because her bills kept stacking up and her income was sparse and inconsistent.
Seemed like every deal was a nail-biter, because if it didn’t close, some bill wasn’t getting paid… the cause of more than a few sleepless nights.

All this stress and frustration had her second guessing if she made the right decision, even though, deep down in her heart she felt “called” to this profession and absolutely LOVED helping clients achieve the dream of home ownership… if she could just find some!

In short, she was doing it the HARD WAY…

She knew she was capable of making $20k per month (if she just knew how) but at that point, the most she’d ever made in one year was $45k.

Rather than admit defeat and give up on her dream, Kira decided to reach out for help, booked a breakthrough call and the rest is history.

In just 5 short months, Kira 7X’d her income (from $3.6k/month to $28k/month), with a full pipeline!

Here’s she did it…

First, we completely UPLEVELED her daily routine, so she’s showing up like a CHAMP everyday, bringing her best. Not waiting for the phone to ring, but MAKING the phone ring.

Next, we helped her create a kick ass unique value proposition that Realtors could actually get EXCITED about.
Then we uploaded a list of 20 top-producing Realtors into our Realtor Attraction Campaign and — bada-bing-bada-boom! — she immediately booked 6 appointments without making a single cold call, and landed two VIP partners who made her their exclusive lender.

Think about that, just two solid partners allowed her to increase her income SEVENFOLD in just 5 months. Talk about a GAME CHANGER!

And now, with her newfound bulging bank account, that EPIC kitchen reno she always wanted is finally happening. She’s so excited!

She no longer has to worry about making ends meet.

And she’s just a few more $20k+ months away from firing her husband’s boss and liberating him from that job he hates.

Most importantly, she now has freedom and peace of mind. She giving her family the GOOD LIFE!

How awesome is that?

Here’s Kira’s story in her own words…

click here to watch the free masterclass

The post Mortgage Marketing Spotlight: How Kira 7x’d Her Income in 5 Months! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Scott Memmott 14X’d His Production with 19 Loans in One Week!

Mekelle Bess — Thu, 18 Jul 2019 18:19:52 +0000

By Doren Aldana

Do you feel like you could do so much MORE in your business, if you just knew HOW?

Do you ever feel like you’re settling for WAY less than you’re capable of?

That was the story of my client, Scott.

Scott Memmott was doing good, on track to make $600k this year, but something inside him said, “You can’t settle for staying at the same level. You can’t let yourself stagnate.”

He felt like he wasn’t making enough progress.

He was worried about a market downturn.

He was worried about losing team members.

He was worried about the income rollercoaster and grasping onto every damn loan that came his way.

In short, good was no longer good enough. It was time to PURSUE PROGRESS and step up to 7-figures!

So he decided to take the plunge with my program, and the rest is history…

In just 3 weeks, Scott had 14X’d his pipeline with 19 new loans generated in just one week! That’s double what he used to do in an entire month… and now he’s doing it in one week, without making a single cold call!

No chasing Realtors.

No kissing ass.

No fancy funnels.

Just a simple, elegant system that works.

In fact, when Scott started working with me he was averaging $50k per month in commissions. In April, after just 3 weeks of using my system, he over doubled that amount!

True story. To be more specific, he made $111,391 in April.

How awesome is that?

Learn exactly how Scott did it by booking a free breakthrough call here.

Here’s Scott’s story in his own words…

The post Mortgage Marketing Spotlight: How Scott Memmott 14X’d His Production with 19 Loans in One Week! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Robert Spiegel DOUBLED His Production (from 6 loans per month to 12 loans per month) in Just 4 Months!

admin — Wed, 03 Jul 2019 16:50:06 +0000

By Doren Aldana

The all-too-common mortgage marketing conundrum: Not enough quality leads. Massive margin compression. Fighting for deals, tooth and claw, against ever-increasing competition. Realtors not sending referrals.

Those are just few of the challenges Robert Spiegel was struggling with.

As a 16-year veteran in the mortgage game, Robert had been spinning his wheels in stagnation for four years. He wanted to DOUBLE his production but kept hitting his head against that glass ceiling.

The worst part was, Robert knew intuitively there must be a better, more fruitful, fun and fulfilling way to do it, but no matter what he tried, he just couldn’t figure it out.

All that frustration and stagnation was stealing his passion for the business. Boredom was creeping in.

He feared the thought of living in regret, saying “I could have done more but…”

He didn’t want to live a life of neglect, compromise or mediocrity.

He didn’t want to work with assholes who drain his energy.

He didn’t want to waste his time, leaving money on the table, doing it the hard way.

Bottom line: He knew he was better than this and felt like he was letting himself down.

He knew he was capable of at least DOUBLING his income, but just didn’t know how. His way clearly was not working to take things to that NEXT LEVEL.

So, he reach out to us for the proven plan and the professional help he needed and the rest is history…

We started by leveling up his daily routine so he’s focusing on the things that REALLY get the cash register ringing at the highest level. We also removed a lot of the minutia that was bogging him down.

To make a long story short, within just 4 months, Robert went from 6 loans per month to 12 loans per month… without making a single cold call!

How awesome is that?

Learn exactly how Robert did it by booking a free breakthrough call here.

Here’s Robert’s story in his own words…

click here to schedule your free strategy session

The post Mortgage Marketing Spotlight: How Robert Spiegel DOUBLED His Production (from 6 loans per month to 12 loans per month) in Just 4 Months! appeared first on Doren Aldana.

Mortgage Marketing on Facebook: How Jessica Swystun Took 7 Mortgage Apps in One Day – For Just $3.90 Per Lead!

Mekelle Bess — Thu, 13 Jun 2019 15:00:38 +0000

By Doren Aldana

My client Jessica has been a self-sourcing loan officer for the past 5 years. Prior to that, she was on the banking side.

But here’s the thing…

When she came to us, she was doing it the HARD WAY… wasting her time cold calling and chasing Realtors, and no matter how hard she tried, they wouldn’t give her the time of day. In her own words, she felt like a “failure” every day and was “stumbling in the dark”, frustrated as hell.

She lived under the constant stress and anxiety of worrying where her next deal was going to come from.

The worst part was she was limping along only making $130k/year, when deep down inside she knew she was capable of making $300k+, but she just didn’t know how.

So we had a simple challenge in front of us – scale her business to $300,000/year, without the hell of cold calling.

Okay – no pressure. We got this.

We completely transformed her marketing strategy and made major changes to the way she positioned herself, and within 3 months, she was averaging $2.6M per month in loan volume ($26k/month in commissions). And the best part is, her pipeline just keeps getting bigger! She’s now excited about life again!

So here’s the bottom line: it doesn’t matter if you’re a newbie or a veteran, whether you have no contacts at all or you have a big ‘O database.

It doesn’t matter if you’re a techtard or a techno whiz kid. It also doesn’t matter if you think you’re “too old” to scale your business.

All that stuff is in your mind.

The TRUTH is that if you have a burning desire to crank up your commissions to $300,000 or $500,000 or even $1M a year or more… and if you’re willing to hustle and do the work…

…then we can give you the step-by-step game plan to make it happen.

Book a call and let’s talk.

We’ll get on the phone for about 60 minutes and we can do a deep dive into your business. We’ll get you clear on:

• Why what you’re doing ain’t working (and how to fix it)
• How to mine the gold from your database (if you have one)
• What’s working (and not working) about your marketing and positioning…
• How to self-source your own leads, so you can finally be SELF-RELIANT and take CONTROL of your pipeline
• How to use this 24/7 lead machine as “BAIT” to attract Tog Dog Realtors as exclusive partners — without cold calling or kissing ass, while working on YOUR terms, not theirs.
• And the EXACT next steps you should be taking in order to get your business to $500k, or even $1M+ per year in commissions

Look – I know that might seem like a crazy number right now. You might be thinking, “Doren… I’d be happy doing $10k/month… how can I even think about $500k or a million?”

Well, if that’s what you’re thinking, I have good news: getting your business to $10k/month can happen faster than you can imagine… and once it does, you can quickly set your sights on even bigger revenue numbers.

It’s all there for you. You just need the strategy, and the support to make it happen.

Let us help. Book a call here.

Let’s see how far we can take YOUR business.

Dedicated to your success,

Doren Aldana

P.S. If a tech-challenged woman with only 5 years of experience as a loan officer can go from $1M to $2.6M per month in fundings in just 3 months, why can’t you? The only difference between you and her is that she reached out, booked a call, and got the help she needed. Do the same by clicking here.

Here’s Jessica’s story in her own words…

click here to watch the free masterclass

The post Mortgage Marketing on Facebook: How Jessica Swystun Took 7 Mortgage Apps in One Day – For Just $3.90 Per Lead! appeared first on Doren Aldana.

Mortgage Facebook Ads: How Penny Wrightly Generated 85 leads and 4 Apps in Just 4 days!

admin — Wed, 12 Dec 2018 23:39:34 +0000

By Doren Aldana

Have you tried mortgage Facebook ads with the hopes of generating a steady stream of quality mortgage leads, only to find out it was a complete waste of time and money? Do you see other mortgage pros crushing it with Facebook and wonder what you’re doing wrong? Do you ever wish you could just by-pass the trouble and struggle of trial and error, and just get straight to what works?

You’re not alone.

In fact, that’s exactly how Penny Wrightly felt, after 18 years in the mortgage game. She felt like she was getting pulled in a million and one different directions at the same time, and was struggling to stay focused on the right, high-value activities. She was “busy” but not always productive. In her own words, she was her own “worst enemy” and was on the verge of “burn out”.

With a team of 30 brokers, doing over $100M/year in funded volume, Penny was already super “successful” by industry standards, but felt like she was just scratching the surface of her potential.

She put it like this: “I have a hungry team – I want to feed them leads. I want all my team to be super successful and in order to do that, I need to lead by example”.

So, to make a long story short, Penny enrolled in our Client Acceleration Formula, and she’s taken off like a rocket ever since.

Fast forward…

After just 4 days of launching her mortgage Facebook Ads, Penny has already generated 85 leads, 4 applications and another 12-15 hot prospects who are still in the process of completing the application.

That’s a cost of just 47 cents per lead!

How awesome is that? Isn’t that insane!?

Would you like to hear the whole story from Penny herself on she’s getting such wicked results?

Here’s a quick little audio clip from our recent members-only Q&A call, where Penny shares the full scoop…

click here to schedule your free strategy session

The post Mortgage Facebook Ads: How Penny Wrightly Generated 85 leads and 4 Apps in Just 4 days! appeared first on Doren Aldana.

Loan Officer Referral Marketing Spotlight: How John Suppa Landed 3 BIG-TIME Realtors (Worth $360k+/yr) in Just 3 Weeks!

admin — Tue, 03 Jul 2018 21:11:01 +0000

By Doren Aldana

Let’s face it: Loan officer referral marketing, has changed. As rates go up, more and more loan officers are crawling out from underneath their REFI rocks, causing a mass exodus towards to the purchase market. Everyone is scratching, clawing and clamouring for the same Realtor Partners, and as the competition intensifies, the strong marketers will THRIVE, while the rest struggle just to survive.

If you haven’t noticed by now, just offering “great rates” and “great service”, is not going to cut it. What will you do to make yourself STAND from the clutter? What’s your compelling “hook”, that will position you as irreplaceable and indispensable? Why should these Realtors work with you over all their other options?

If you’ve been confused, perplexed or overwhelmed by any of those questions, you’ll be glad to know that there is a BETTER way (even in a today’s tough economy), that allows you to attract top-producing Realtor partners and have them make you their EXCLUSIVE LENDER, while working on YOUR TERMS, not theirs.

No cold calling.

No chasing.

No bribing.

Just pure, unadulterated ATTRACTION – such that the Realtor needs you, more than you need them. How’s that for flipping the script?

In this loan officer referral marketing video, you’ll discover how John Suppa landed 3 BIG-TIME Realtors (worth at least $360k/year in projected revenue) in just 3 weeks!

Here’s exactly how he did it…

click here to schedule your free strategy session

The post Loan Officer Referral Marketing Spotlight: How John Suppa Landed 3 BIG-TIME Realtors (Worth $360k+/yr) in Just 3 Weeks! appeared first on Doren Aldana.

Mortgage Marketing Spotlight: How Bryan Hooper Booked 5 Realtor Meetings in One Week!

admin — Sat, 26 May 2018 15:26:34 +0000

By Doren Aldana

Are you looking for a way to book more Realtor meetings, so you can attract more solid referral partners?

Tired of wasting your time, making lots of “friends” that never materialize into actual referrals that close?

What’s the “secret sauce” to booking Realtor appointments, without the hell of cold calling, chasing, begging or bribing?

In this Mortgage Marketing Spotlight, you’ll discover how Bryan Hooper booked 5 Realtor appointments in one week, just from sending out a few emails.

Stop working HARDER, and start working SMARTER. Here’s exactly how to do it…

click here to schedule your free strategy session

The post Mortgage Marketing Spotlight: How Bryan Hooper Booked 5 Realtor Meetings in One Week! appeared first on Doren Aldana.

Facebook Ads for Mortgage Pros: How Steve Hankla Got 15 Leads and 1 App in Just 2 Days From His Very First Video Ad on Facebook!

admin — Mon, 07 May 2018 22:02:17 +0000

By Doren Aldana

It should come as no surprise that setting up Facebook Ads for Mortgage Pros can be like pulling teeth, if you don’t know what you’re doing! Have you ever wasted time and money on useless Facebook Ads, only to have them generate crap leads — or worse, no leads? Do you keep hearing about other LOs who are “crushing it” on Facebook and using their leads as “bait” to attract top Realtor partners, while you continue to spin your wheels? How much does that suck?

Well, I’ve got good news for you…

NO – you DON’T need to become a “Facebook Ads Guru” to start generating quality leads online…

NO – you DON’T need to be a propeller head “techie” to figure this stuff out…

NO – you DON’T need to invest gobs of money to see it work either

In fact, I just published a brand new case study video on our blog, showing how one of my clients, Steve Hankla, is using a creative Facebook ad tactic to get quality mortgage leads for only $3.59 each. Yup, just $3.59 per lead!

Here’s a screenshot with proof…

Isn’t that bad ass? How would you like to get those kind of results?

Here’s just a portion of what you’ll learn in the video case study below…

1) How to delegate the minutia linked to your Facebook ads, so you can do what you do best, and get the best to do all the rest

2) Why doing Facebook ads yourself will often cost you a hefty price in wasted time, energy and opportunity cost

3) How to use properties that quality for downpayment assistance as “super bait” to attract first time home buyers

4) How to use a quick and easy video (taped from your smartphone in minutes) to increase the Click Through Rate on your ads

5) How to generate quality mortgage leads for as little as $3 per lead

And lots more. Check it out…

click here to schedule your free strategy session

The post Facebook Ads for Mortgage Pros: How Steve Hankla Got 15 Leads and 1 App in Just 2 Days From His Very First Video Ad on Facebook! appeared first on Doren Aldana.

Mortgage Marketing Breakthrough: How Mark Gagliardi Tripled His Income in Just 3 Months!

admin — Sun, 22 Apr 2018 14:07:46 +0000

By Doren Aldana

Do you ever feel like you’re spinning your wheels, stuck in a rut of stagnation? Have you been sliding down “old mountains” instead of climbing up new ones? Frustrated with your lack of progress? If so, this mortgage marketing breakthrough video is a MUST WATCH!

It’s taken from one of our members-only Zoom meetings, where Client Acceleration Formula member, Mark Gagliardi, shares how he unleashed the Warrior Within, multiplying his income almost overnight (from $8k/mo. to $25k/mo. in revenue in just 3 months).
Here’s just a portion of what you’ll learn:

The REAL underlying reason for business and life FAILURE (and what to do about it)
How to snap out of a self-defeating downward spiral and create upward, positive MOMENTUM
How to stop living in your WIMP-SELF (as a victim) and claim your WARRIOR-SELF (as a victor)
The daily routine that re-ignites your power and passion, so you become UNSTOPPABLE
How to condition yourself to be powerfully resourceful in the face of any challenge
How to be the CAUSE of your breakthrough, instead of the EFFECT of circumstance
And lots, lots more!

Check it out…

click here to schedule your free strategy session

The post Mortgage Marketing Breakthrough: How Mark Gagliardi Tripled His Income in Just 3 Months! appeared first on Doren Aldana.

Top Producer Interview: How Chris Paliska Went from Zero to $92M in Just 3 Years!

admin — Wed, 06 Dec 2017 23:44:41 +0000

By Doren Aldana

Listen in as we peel back the curtain to reveal how Chris Paliska started from the very bottom (at minimum wage) as a call transfer attendant to closing $92M in loan volume as an LO in just 3 short years. Chris shares how he got meetings with top-producing Realtors, how he landed them as committed referral partners (sending ALL their buyers), how he mined the gold from his database, how he built a top-talent team and lots more!

click here to schedule your free strategy session

The post Top Producer Interview: How Chris Paliska Went from Zero to $92M in Just 3 Years! appeared first on Doren Aldana.

Mortgage Marketing: How to Overcome The Top 6 Realtor Objections With Ease, Grace & Confidence

admin — Wed, 20 Sep 2017 15:53:00 +0000

By Doren Aldana
If you want to become a Bad Ass Mortgage Marketer, you’ve got to learn how to overcome objections. For example, have you ever been stopped by common Realtor objections like…

“I am already committed to my lender / My current lender gives me a kick back”…

“I am not interested”…

“I am doing just fine the way it is”…

“I am too busy right now. Call me later”…

“I already have those tools, I don’t need your help”…

“I don’t want to get involved with my client’s mortgage”…

Sound familiar? If you’ve ever been stumped by one or more of those doozys, you’re not alone. In fact, based on our recent Facebook Group poll, those are the TOP 6 most common objections mortgage pros face when approaching Realtors.

And it’s not your fault — no one has ever taught you how to overcome them effectively… until now!

In this short video, you’ll learn the “words that work” to obliterate these objections, once and for all. To learn more about how to fulfill on these big, bold promises, book a complimentary consult here.

click here to schedule your free strategy session

The post Mortgage Marketing: How to Overcome The Top 6 Realtor Objections With Ease, Grace & Confidence appeared first on Doren Aldana.

Mortgage Marketing: How to Fill Your Pipeline With The “Hour of Power”

admin — Fri, 06 Jan 2017 13:57:57 +0000

By Doren Aldana Would you like to a simple mortgage marketing tip to make the next 12 months your absolute best year yet? It’s simple: do productive proactive prospecting every single workday. In other words, make it a daily habit to fill your pipeline with new opportunities. Novel concept, right? In this video, you’ll learn exactly how you do it with just one hour per day…

click here to schedule your free strategy session

The post Mortgage Marketing: How to Fill Your Pipeline With The “Hour of Power” appeared first on Doren Aldana.

Mortgage Marketing: The Daily Masterpiece Blueprint — How To Structure Your Day for Success!

admin — Thu, 01 Dec 2016 21:25:38 +0000

By Doren Aldana
Want to take your mortgage marketing results to the NEXT LEVEL? Remember: the quality of your results will rarely exceed the quality of your DAILY ROUTINE. With that in mind, what if there was a way to structure your day that virtually guaranteed your success in the areas that actually matter (health, wealth, love and happiness)… would you want to know about it? Watch this video to discover the #1 productivity tip I learned the late and great John Wooden (the most winningest NCAA basketball coach of all time!)…

click here to schedule your free strategy session

The post Mortgage Marketing: The Daily Masterpiece Blueprint — How To Structure Your Day for Success! appeared first on Doren Aldana.

Mortgage Marketing: How To Build a Mortgage Business That Sets You Free!

admin — Thu, 08 Sep 2016 12:54:34 +0000

By Doren Aldana
There are two ways to grow a mortgage business: one leads to a glorified job (trading time for money), the other leads to freedom and prosperity. Which would you prefer? If you want to break free from the office “ball and chain”, it’s going to take a different mindset and daily agenda. As Albert Einstein said, “You can’t solve a problem with the same mind that created it.” Watch this video to discover how to build a mortgage business that sets you free…

click here to schedule your free strategy session

The post Mortgage Marketing: How To Build a Mortgage Business That Sets You Free! appeared first on Doren Aldana.

Mortgage Marketing Mindset: The Inner Game of Success!

admin — Wed, 24 Aug 2016 21:51:37 +0000

By Doren Aldana
Let’s face it: your results are a reflection of your daily habits. Why are habits so dang hard to change? I’ll tell you why… because they run on AUTOPILOT!

In other words, 90% of what you THINK, FEEL and DO on a daily basis is governed by your subconscious mind. It’s like breathing, you don’t to have to think about it — it just happens automatically. And the compound effect of this habit force is what produces your results in life. Your outer world is a reflection of your inner world. Make sense?

So, now the question is… how can you change your habits so you attract more success? I’m glad you asked.

Here’s the secret to the inner game of success…

click here to schedule your free strategy session

The post Mortgage Marketing Mindset: The Inner Game of Success! appeared first on Doren Aldana.

Mortgage Marketing: How to Crush Your Goals Faster By Delegating Sooner!

admin — Fri, 12 Aug 2016 13:59:31 +0000

By Doren Aldana
I’m back today to address a common misconception in the mortgage industry. People often think it costs too much money to delegate. The truth is, you can’t afford to NOT delegate! Freeing up your time allows you to create more income. Hiring a Superstar admin assistant (even part time to start) will be the best money you’ve ever invested. To learn the secret of delegation, watch my latest video here…

click here to schedule your free strategy session

The post Mortgage Marketing: How to Crush Your Goals Faster By Delegating Sooner! appeared first on Doren Aldana.

Mortgage Marketing: The Critical Ingredient to Your Success (That Will Either Make You or Break You)!

admin — Thu, 04 Aug 2016 13:47:03 +0000

By Doren Aldana

So you have a goal you want to accomplish, right? You want more money, more time, more freedom. NEWSFLASH: You can have the best mortgage marketing in the world, but if you’re lacking this ONE critical ingredient to success, you’re doomed to failure. It’s the “secret sauce” that separates the Top 1% income earners from all the rest. Are you ready for this? Here it is…

click here to schedule your free strategy session

The post Mortgage Marketing: The Critical Ingredient to Your Success (That Will Either Make You or Break You)! appeared first on Doren Aldana.

Mortgage Marketing: How to Bolster Your Pipeline and Expand Your Income!

admin — Thu, 28 Jul 2016 13:33:23 +0000

By Doren Aldana

Want to take your mortgage marketing to the next level? Your future success hinges on the robustness of your pipeline, which is determined by your daily disciplines. There are two surefire ways to bolster your pipeline — so you can crush your goals and skyrocket your income. Here’s exactly how you do it…

click here to schedule your free strategy session

The post Mortgage Marketing: How to Bolster Your Pipeline and Expand Your Income! appeared first on Doren Aldana.

Mortgage Marketing: How to Attract Top Dog Realtor Partners and Get Them To Send ALL Their Referrals!

admin — Thu, 14 Jul 2016 13:28:19 +0000

By Doren Aldana

Getting Top Dog Realtors to send you more referrals is often easier said than done. Today, I have few ideas to help you push the needle in getting this kind of business.

First, create a list of the top Realtors in your market. I mean the people doing 30…50…100+ transactions per year. That’s your hit list. You want to launch a dedicated campaign to those people.

Second, come up with something unique and compelling to answer the question, “Why you?” Why should they work with you as opposed to all their other options? If you don’t have a compelling answer to that, you’re dead in the water. They’ll reject you and repel any overture you make. One of the best ways to be unique is to stop doing what everyone else is doing (offering great rates, great service, etc.) and do what everyone else is not doing: offering sales and marketing solutions. Namely, how to attract more quality listings, how to sell them faster and for top dollar, how to generate more buyer leads, and how to get more repeat and referrals business. Can you see how offering that kind of service is going to make you more compelling to top-producing Realtors?

Third, work on your posture: instead of chasing, start attracting. Make them need you more than you need them. For this I recommend you create a VIP Partnership Program exclusively for top-producing Realtors who qualify. The value has to be so great that they’ll be clamouring to partake. Create something unique, formalize it, and put it into a document called a VIP Partnership Agreement.

Finally, when your posture’s right, start smiling-and-dialing. Call these people and get in the habit of doing what is hard. If you do only what’s easy, life will be hard, but if you do what is hard, life will be easy. Condition yourself to do thing you don’t want to do. Don’t chase them – have them chase you. Your posture should imply that you don’t need them. Act like they’re the ones who must qualify, not you.

Those are the essentials of how to attract superstar Realtor partners and get them to send you ALL of their business. If you have any questions, please leave a comment or give us a call. We’d love to hear from you.

Here’s the video version of this blog post…

click here to schedule your free strategy session

The post Mortgage Marketing: How to Attract Top Dog Realtor Partners and Get Them To Send ALL Their Referrals! appeared first on Doren Aldana.

Mortgage Marketing: How to Cut The Clutter and Focus On What Works!

admin — Fri, 01 Jul 2016 13:09:33 +0000

By Doren Aldana

Everyone has 24hrs per day, 365 days per year. The difference between the top producers and the mediocre majority is how they use their time. Top producers INVEST it, low producers WASTE it. Show me your daily routine and I can predict your bank balance.

Sure, you may be “busy”, but are you productive? Are you achieving the results you want? Let’s not confuse ACTIVITY with PRODUCTIVITY.

With that in mind, this video reveals how to cut the clutter and focus on what works….

click here to schedule your free strategy session

The post Mortgage Marketing: How to Cut The Clutter and Focus On What Works! appeared first on Doren Aldana.

Mortgage Marketing: How to Become a “BEAST” of Implementation Who Takes Massive Action!

admin — Fri, 17 Jun 2016 13:16:51 +0000

By Doren Aldana

Struggling to implement your mortgage marketing? Perhaps you’ve been wondering, “How do I get myself to follow through and take consistent action on what I know I need to do to boost my income?”

The answer to this question is, indeed, the secret to success. Master the ability to take massive, consistent, effective action and you’ll be in the elite Top 1% of income earners.

Fail to master this and you’ll be perpetually imprisoned in a cage of your own making. Here’s how to become a BEAST of implementation…

click here to schedule your free strategy session

The post Mortgage Marketing: How to Become a “BEAST” of Implementation Who Takes Massive Action! appeared first on Doren Aldana.

Mortgage Marketing: What’s The Optimal Frequency For Sending Emails?

admin — Wed, 25 May 2016 13:48:38 +0000

By Doren Aldana

Have you ever wondered how often you should be sending emails to your prospects, clients and Realtors? How often is too much? How often is too little? This video reveals the shocking truth…

click here to schedule your free strategy session

The post Mortgage Marketing: What’s The Optimal Frequency For Sending Emails? appeared first on Doren Aldana.

Mortgage Marketing: How to DOUBLE Your Income and DOUBLE Your Time Off in 12 Months Flat!

admin — Thu, 18 Feb 2016 14:31:04 +0000

By Doren Aldana

I’ve got a crazy idea for you… what do you say we DOUBLE your income and DOUBLE your time off in the next 12 months or less? Sound like unicorns and rainbows? It’s true: nothing will change unless YOU change! You see, once you apply sufficient LEVERAGE in your marketing, this kind of a breakthrough is not only possible — it’s probable. You’ve got to stop wasting your time with the TRIVIAL MANY, and start focusing — like a laser beam — on the VITAL FEW. This video reveals exactly how to do it…

click here to schedule your free strategy session

The post Mortgage Marketing: How to DOUBLE Your Income and DOUBLE Your Time Off in 12 Months Flat! appeared first on Doren Aldana.

Mortgage Marketing: 3 Simple Disciplines for Skyrocketing Your Productivity!

admin — Tue, 16 Feb 2016 14:33:18 +0000

By Doren Aldana

Would you like to know the secrets for getting MORE DONE in LESS TIME? It’s actually quite simple, once you know. Simple but not easy. It takes real discipline and hard work to win in the game of life — and business. But if you’re willing to do a few simple disciplines consistently, it will skyrocket your productivity (so you can earn more, while working less). This video will teach you exactly how you do it.

The post Mortgage Marketing: 3 Simple Disciplines for Skyrocketing Your Productivity! appeared first on Doren Aldana.

Mortgage Marketing: The Magic Wand Letter

admin — Tue, 06 Oct 2015 20:13:10 +0000

By Doren Aldana

In this episode of the “FastTrak ROI Report: What’s Working Now In Mortgage Marketing”, you’ll learn how one of my FastTrak clients, Chris Paliska, sent out 30 letters to his past clients and got 4 referrals, parlaying a cool $10K+ in revenue from a BIG ‘O $60 investment. That’s a whopping 16,566% ROI! Here’s how he did it…

APPLY NOW

The post Mortgage Marketing: The Magic Wand Letter appeared first on Doren Aldana.

What’s Working Now in Mortgage Marketing: The Annual Mortgage Review

admin — Thu, 10 Sep 2015 21:09:06 +0000

By Doren Aldana

In this video, you’ll learn how one mortgage pro generated an extra $200k in the last 2 years with a simple 15-minute annual phone call to her clients, that has a 50% success rate in converting them to a referral or repeat transaction! Here’s how she did it…

APPLY NOW

The post What’s Working Now in Mortgage Marketing: The Annual Mortgage Review appeared first on Doren Aldana.

Mortgage Marketing: Time Management Doesn’t Work — Forming Habits Does!

admin — Wed, 18 Feb 2015 00:33:18 +0000

By Doren Aldana

Here is a simple, yet powerful method to double your income: spend twice as much time in front of better prospects. For example, spend twice as much time calling on and meeting with top-producing Realtors. Not exactly rocket science but if you actually do it, you can’t help but double your income (especially if you have a killer unique value proposition).

So, if this tip works so well, why isn’t everybody doing it? Good question. Because time management doesn’t work — forming success habits does!

This video explains how to create lasting success…

The post Mortgage Marketing: Time Management Doesn’t Work — Forming Habits Does! appeared first on Doren Aldana.

Mortgage Marketing: 4 Ways to Double Your Income In 12 Months Flat!

admin — Wed, 11 Feb 2015 00:58:22 +0000

By Doren Aldana

How would you like to DOUBLE your income and DOUBLE your time off in the next 12 months or less? Almost sounds too good to be true, doesn’t it? Here are 4 simple, proven ways to make it happen…

The post Mortgage Marketing: 4 Ways to Double Your Income In 12 Months Flat! appeared first on Doren Aldana.

Mortgage Marketing: 3 Success Secrets of Top-Producing Mortgage Pros!

admin — Fri, 06 Feb 2015 00:57:00 +0000

By Doren Aldana

After over 10 years of working in the trenches with hundreds of elite, top-producing mortgage pros, I’ve determined that there are 3 secrets to success common to all peak performers. You can do a lot of things wrong, but if you miss these 3 secrets you’re going to be working a lot longer and harder than you should. This video reveals those 3 critical success secrets…

The post Mortgage Marketing: 3 Success Secrets of Top-Producing Mortgage Pros! appeared first on Doren Aldana.

Mortgage Marketing: 3 Pillars of Lead Generation (Part 3)

admin — Thu, 04 Sep 2014 19:48:16 +0000

By Doren Aldana

In this tutorial, you’ll learn 3 strategies for maximizing your repeat and referral business, so you can earn more while working less.

Claim Your Free Gift Package Here

The post Mortgage Marketing: 3 Pillars of Lead Generation (Part 3) appeared first on Doren Aldana.

Mortgage Marketing: 3 Pillars of Lead Generation (Part 2)

admin — Thu, 04 Sep 2014 19:43:01 +0000

By Doren Aldana

In this tutorial, you’ll learn 3 secrets every mortgage pro needs to know about how to attract the most profitable referral partners and get them to send you ALL their coveted referrals…without begging, bribing, chasing or kissing ass.

Claim Your Free Gift Package Here>

The post Mortgage Marketing: 3 Pillars of Lead Generation (Part 2) appeared first on Doren Aldana.

Mortgage Marketing: 3 Pillars of Lead Generation (Part 1)

admin — Thu, 04 Sep 2014 19:32:20 +0000

By Doren Aldana

In this tutorial, you’ll learn 3 strategies for maximizing your repeat and referral business, so you can earn more while working less.

Claim Your Free Gift Package Here

The post Mortgage Marketing: 3 Pillars of Lead Generation (Part 1) appeared first on Doren Aldana.

Mortgage Marketing Mindset: How to Become a Powerful Problem Solver… and an Inspiring Leader!

admin — Thu, 31 Jul 2014 17:54:00 +0000

By Doren Aldana

Let’s face it: Problems are just a reality of life. The difference between winners and losers is not that winners have less problems but rather, a more empowering perspective of their problems. Losers use problems as a reason to quit. Winners use problems as a reason to win. Same problem, different perspective. In order to achieve success in life — and in mortgage marketing — you must become a powerful problem solver. Here’s the secret to feeling powerful in the face of even your biggest problems…

The post Mortgage Marketing Mindset: How to Become a Powerful Problem Solver… and an Inspiring Leader! appeared first on Doren Aldana.

Mortgage Marketing Mindset: How to Make the “Impossible” Possible

admin — Thu, 17 Jul 2014 23:41:27 +0000

By Doren Aldana

You’ve probably heard the saying, “seeing is believing”, right? Well, when it comes to achieving your business goals, nothing could be further from the truth!

If you want to create unprecedented breakthrough results in your business, you must visualize your goal as if it’s already been accomplished. You must feel it. You must believe it. Only then will you turn your dream into reality.

Case in point: here’s how one man made the “impossible” possible.

The post Mortgage Marketing Mindset: How to Make the “Impossible” Possible appeared first on Doren Aldana.

Mortgage Marketing Mindset: How Your Daily Agenda Will Make or Break Your Success

admin — Tue, 03 Jun 2014 23:43:30 +0000

By Doren Aldana

Let’s face it. We all have the same 24 hours per day, 168 hours per week, 730 hours per month and 8765 hours per year. The difference between the TOP DOGS who earn “crazy money” (while still having a life) and the mediocre majority is how they use their time. Period. End of story.

You see, “time management” is B.S. You can’t manage time. You can only manage yourself within time. It all comes down to self-leadership. Here’s how the TOP DOGS use their time…

The post Mortgage Marketing Mindset: How Your Daily Agenda Will Make or Break Your Success appeared first on Doren Aldana.

Mortgage Marketing Mindset: Do’s and Don’ts When Defining Your Goals (How to Actually Achieve Them!)

admin — Tue, 27 May 2014 20:01:54 +0000

By Doren Aldana

Are you tired of setting goals that never seem to materialize? Kinda sucks, right? Well, what if I told you there are a few ninja tricks Top Producers use (sometimes without even knowing it) that dramatically increase their chances of success. Interested? Here’s how to achieve your goals faster and easier than ever before…

The post Mortgage Marketing Mindset: Do’s and Don’ts When Defining Your Goals (How to Actually Achieve Them!) appeared first on Doren Aldana.

Mortgage Marketing Mindset: How to Turn the Invisible into the Visible

admin — Thu, 15 May 2014 23:29:08 +0000

By Doren Aldana

So, I’m sure you’ve heard all about the importance of goal setting, right? It all boils down to this: Write down your goals, create a plan, then work your plan. This is nothing new. The question is, does it really work or is it just a waste of time? After all, how many times have you set a goal and not accomplished it? Exactly. Many people set goals but very few actually achieve them. Here’s how you can increase your chances of success ten-fold…

The post Mortgage Marketing Mindset: How to Turn the Invisible into the Visible appeared first on Doren Aldana.

Mortgage Marketing: How to Use Video to Magnetically Attract Red-Hot Mortgage Leads!

admin — Tue, 08 Apr 2014 23:02:48 +0000

By Doren Aldana

Want more mortgage leads without relying on Realtors? Regardless of what strategy you use, there is one critical element you’ll need to ensure success: A LEAD MAGNET! Here’s how you can use video to magnetically attract red-hot mortgage leads…

The post Mortgage Marketing: How to Use Video to Magnetically Attract Red-Hot Mortgage Leads! appeared first on Doren Aldana.

Mortgage Marketing: How to Put Your Email Marketing on Autopilot!

admin — Thu, 27 Mar 2014 01:58:08 +0000

By Doren Aldana

Imagine having an automated email marketing system that dripped on your prospects, clients and Realtors every week while you sleep, generating a consistent flow of repeat and referral business. No hassles, no headaches. Just “set it” and “forget it”, easy breezy. Here’s exactly how you do it…

The post Mortgage Marketing: How to Put Your Email Marketing on Autopilot! appeared first on Doren Aldana.

Mortgage Marketing: How to Use Video to Get on the 1st Page of Google!

admin — Tue, 18 Mar 2014 02:10:11 +0000

By Doren Aldana

Once you’ve engineered your website to generate leads, the next step is to generate quality traffic — and lots of it! As you may know, Google loves video. In fact, they own YouTube. Here’s how to use video to leapfrog to the first page of Google (so you can a generate a stead stream of mortgage leads)…

The post Mortgage Marketing: How to Use Video to Get on the 1st Page of Google! appeared first on Doren Aldana.

Mortgage Marketing: How to Supercharge Your Social Media Results!

admin — Tue, 11 Feb 2014 05:04:26 +0000

By Doren Aldana

Have you ever wondered how you can actually close more deals using social media instead of it sucking your productivity dry like a bloodthirsty time vampire? Here’s exactly how you do it…

The post Mortgage Marketing: How to Supercharge Your Social Media Results! appeared first on Doren Aldana.

Mortgage Marketing: How to Get Close 95% Of the Room At Your Real Estate Office Presentations!

admin — Tue, 04 Feb 2014 00:16:52 +0000

By Doren Aldana

How would you like to get 95% of the room at your Real Estate Office presentations to “raise their hand” and request more information about your services as a mortgage professional? Here’s exactly how you do it…

The post Mortgage Marketing: How to Get Close 95% Of the Room At Your Real Estate Office Presentations! appeared first on Doren Aldana.

Mortgage Marketing: How to Attract Realtor Partners Using Killer-Effective Email!

admin — Tue, 21 Jan 2014 00:43:22 +0000

By Doren Aldana

Would you like to attract more Realtor partners? Are you looking for a way to motivate your Realtors to send you more referrals more often? Here’s exactly how you do it…

The post Mortgage Marketing: How to Attract Realtor Partners Using Killer-Effective Email! appeared first on Doren Aldana.

Mortgage Marketing: How to Email Your Prospects and Clients for Best Results!

admin — Wed, 15 Jan 2014 00:57:17 +0000

By Doren Aldana

I’m going to offend some folks with this, but I don’t care… the truth must be told. Frankly, most mortgage professionals’ email marketing SUCKS! It’s boring. It’s dull. It’s ordinary. In fact, I’d venture to say that almost everything you’ve been taught about email marketing is a bunch of hog wash.

But it’s not your fault. Chances are, no one ever took the time to teach you how to do it right. I’ve decided to set the record straight with a series of free video tutorials. Let’s kick things off with my 1st installment…

Here’s how to email your prospects and clients for best results…

The post Mortgage Marketing: How to Email Your Prospects and Clients for Best Results! appeared first on Doren Aldana.

A Cool Tool for Helping Your Realtors Create a Killer Marketing Plan!

admin — Thu, 14 Nov 2013 18:26:42 +0000

By Doren Aldana

Imagine if you could provide your Realtors with a cool little software thingy that allowed them to create a rock-solid marketing plan and a simple system for tracking their progress. Do you think they’d dig something like that? If so, here it is…

The post A Cool Tool for Helping Your Realtors Create a Killer Marketing Plan! appeared first on Doren Aldana.

Mortgage Marketing: How to Get Your Realtor Partners to Send You More Referrals More Often!

admin — Wed, 09 Oct 2013 00:01:02 +0000

By Doren Aldana

If you hadn’t noticed by now, it’s not enough to have a stable of so-called “Realtor Partners,” you need them to actually send you business — the more, the better. The question is, HOW? Here’s a simple strategy for turbo-charging your Realtor partnerships so they send you more closed loans…

The post Mortgage Marketing: How to Get Your Realtor Partners to Send You More Referrals More Often! appeared first on Doren Aldana.

Video Demo: How to Post to All Your Social Media Platforms At Once… With A Click Of Your Mouse!

admin — Wed, 02 Oct 2013 23:44:20 +0000

By Doren Aldana

What if there was a way you could post to all of your social media platforms (i.e. Facebook, LinkedIn, Google+, Twitter, etc.)… all at once with a click of your mouse?

Here’s a little video demo I created for you, shows you exactly how to do exactly how to do it using a clever software thingy. It’s really cool and no need to buy anything… it’s all free! Check it out…

The post Video Demo: How to Post to All Your Social Media Platforms At Once… With A Click Of Your Mouse! appeared first on Doren Aldana.

Mortgage Marketing Mindset: The True “Secret” of Success That Trumps All The Others

admin — Tue, 17 Sep 2013 17:39:37 +0000

By Doren Aldana

I read in an article recently that of the worlds’ 1426 billionaires, 960 are self-made. That means 67% of the world’s billionaires started from nothing. Let that sink in for a moment. They started from nothing but a dream! So, what do all these self-made billionaires have in common that allowed them to propel to such great heights of business success and prosperity? Is the secret found in their superior work ethic, discipline, intelligence, education, family background or luck?

Perhaps all of these factors play a part, to a certain degree. However, if you dig down to the root cause of their success, what you find is the true “secret” of success that trumps all the others, and it’s this…

The post Mortgage Marketing Mindset: The True “Secret” of Success That Trumps All The Others appeared first on Doren Aldana.

Mortgage Marketing: How to Invest Your Time for Maximum Profit!

admin — Tue, 06 Aug 2013 21:16:00 +0000

By Doren Aldana

At the end of the day, success in business comes down to how you use your time. We’re all given 8,765 hours per year. The question is, how will use use it? Low-producers tend to waste it, top-producers tend to invest it. How about you? Here’s the secret to investing your time for maximum profit…

The post Mortgage Marketing: How to Invest Your Time for Maximum Profit! appeared first on Doren Aldana.

Mortgage Marketing: The Fastest Way to Achieve Your Your Goals!

admin — Tue, 30 Jul 2013 20:37:28 +0000

By Doren Aldana

When it comes to mortgage marketing, there are lots of ways to skin the cat. Of course, some methods are more profitable and expedient than others. The million dollar question is… How can you cut through the clutter and achieve your income goals with the least amount of time, energy and money? Here’s the shortest path to the cash…

The post Mortgage Marketing: The Fastest Way to Achieve Your Your Goals! appeared first on Doren Aldana.

Anthony Robbins’ #1 Success Secret…

admin — Wed, 10 Jul 2013 00:05:17 +0000

I don’t normally share other people’s content on my blog but after watching this video, I decided to make an exception. It’s that good. In fact, in this short video, you’ll learn the #1 secret Anthony Robbins used to become a multi-millionaire and how you can use this exact same strategy to accelerate your success and achieve your goals faster and easier than ever before. Check it out…

The post Anthony Robbins’ #1 Success Secret… appeared first on Doren Aldana.

How to Use an Outrageous 3-Step Direct Mail Campaign to Attract Top-Producing Realtor Partners!

admin — Tue, 11 Jun 2013 23:26:42 +0000

By Doren Aldana

If you’re anything like most mortgage pros, you’re not a big fan of cold calling Realtors. I’ve heard it said that it’s about as much fun as getting a root canal. Ugh! Naturally, most people in their right mind much prefer a warm call over a cold call. But many seem to think that cold calls are a necessary evil. Nothing could be further from the truth! What if there was a way you could get Realtors precooked, pretenderized and presold on working with you before you even pick up the phone to call them? Here’s exactly how you do it…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Use an Outrageous 3-Step Direct Mail Campaign to Attract Top-Producing Realtor Partners! appeared first on Doren Aldana.

Mortgage Marketing Newsletter: What Content to Include?

admin — Mon, 03 Jun 2013 21:18:57 +0000

By Doren Aldana

Have you ever wondered what content you should include in your client newsletter — so you can get your clients to open it, read it and respond to it? Wonder no longer! In this video, you’ll learn the 5 critical components of a highly-effective newsletter and the secrets you need to know to maximize your ROI.

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post Mortgage Marketing Newsletter: What Content to Include? appeared first on Doren Aldana.

How to Link Your Mortgage Company Facebook Fan Page to Your Twitter Account

admin — Fri, 03 May 2013 23:26:44 +0000

By Doren Aldana

Do you have a mortgage marketing Fan Page and Twitter account? Are you manually posting to each one separately? What if there was a way you could link them together so your Fan Page posts automatically feed through on your Twitter account at the same time? It’s easy-breezy to set up and it allows you to repurpose all of your Fan Page posts through two channels instead of just one! Here’s exactly how you do it…

The post How to Link Your Mortgage Company Facebook Fan Page to Your Twitter Account appeared first on Doren Aldana.

How to Introduce Yourself to Top-Producing Realtors Using a Proven Email Template

admin — Mon, 08 Apr 2013 21:22:51 +0000

By Doren Aldana

Let’s face it, email is easy to ignore. Just think about how many emails you’ve ignored or deleted without opening in the last few hours, let alone the last week. Add spam filters into the mix and your chances of success with email drop even further. But all is not lost. Even with it’s limitations, email can still be a useful marketing tool for attracting Realtor Partners — if it’s done right. Here’s how you to it…

The post How to Introduce Yourself to Top-Producing Realtors Using a Proven Email Template appeared first on Doren Aldana.

How to Book Meetings with Top-Producing Realtors

admin — Thu, 28 Mar 2013 15:51:23 +0000

By Doren Aldana

When it comes to attracting Realtor Partners, there’s nothing more powerful than the good ‘ol fashioned face-to-face meeting. The problem is, most Realtors nowadays would rather have a root canal than meet with another Joe Shmoe mortgage pro they don’t know, especially if they come across as a parasite. Yikes! Let’s just put it this way: Meeting with you is not exactly on their “Top 10 Most Desirable Activities” list. You must overcome a high wall of skepticsm just to get the meeting, let alone win them as a referral partner. That’s why most mortgage pros fail at attracting Realtors — their approach is flawed. Here are the “words that work” for booking meetings with Top-Producing Realtors (even if they’re already married to their current mortgage pro)…

The post How to Book Meetings with Top-Producing Realtors appeared first on Doren Aldana.

Are You a Parasite or a Lifesaver?

admin — Tue, 26 Mar 2013 12:15:25 +0000

By Doren Aldana

You’ve probably heard the saying, “Perception is reality.” Well, have you ever considered the fact that the way Realtors respond to you is entirely dependant on the way they “perceive” you? For example, they’re obviously going to treat you very differently if they see you as just another “parasite” who wants to suck them dry of referrals, as opposed to seeing you as a “lifesaver.” Here’s how you shift their perception in your favour…

The post Are You a Parasite or a Lifesaver? appeared first on Doren Aldana.

Highlight Photos From My Costa Rican Adventure!

admin — Mon, 11 Feb 2013 19:27:11 +0000

By Doren Aldana

Here’s a quick video update and some highlight photos from my wild adventure in Santa Teresa, Costa Rica. WARNING: If you’re looking for a high-quality, professional, polished video… this ain’t it! This is a totally raw, uncut video shot on the beach with the wind blowing and waves crashing. Pura vida! Enjoy.

VOTE NOW

The post Highlight Photos From My Costa Rican Adventure! appeared first on Doren Aldana.

How to Automatically Attract Realtor Partners Using the Power of Appreciation!

admin — Sat, 05 Jan 2013 00:36:15 +0000

By Doren Aldana

Want to attract more Realtor partners without having to cold call? Here’s a clever little SHORTCUT for attracting red-hot Realtor Partners who are eager to meet with you… almost on autopilot!

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Automatically Attract Realtor Partners Using the Power of Appreciation! appeared first on Doren Aldana.

How to Turn Rate Shoppers into Loyal Clients!

admin — Wed, 07 Nov 2012 01:01:39 +0000

By Doren Aldana

How would you like to have a proven script for turning rate shoppers into slam-dunk closings? Here it is…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Turn Rate Shoppers into Loyal Clients! appeared first on Doren Aldana.

6 Ways to Leverage Testimonials for Maximum Impact!

admin — Mon, 05 Nov 2012 17:21:42 +0000

By Doren Aldana

Do you have any client testimonials? If so, perhaps you’ve been wondering how to use them for maximum impact in your marketing. Here’s how…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post 6 Ways to Leverage Testimonials for Maximum Impact! appeared first on Doren Aldana.

Million Dollar Referral Script

admin — Thu, 18 Oct 2012 03:39:51 +0000

By Doren Aldana

Here’s a great script I learned from millionaire financial planner, Matt Zagula, that you can use for asking for referrals after the deal closes:

“You know what Mr. Jones? You’ve been fantastic to work with. If I could hit the repeat button on you all day long my friend, I would. It’s been a pleasure working with you. And I don’t know if you realize this but about 80% of our business comes from our clients telling their friends, family and neighbours about us. But you know, I never want to put anybody in that position. It’s kind of awkward. So I’m going to make it easy. Remember that Consumer Guide I gave you? Here are two more copies. If it ever comes up with friends, family or neighbours and they mention that they’re thinking of buying, selling or refinancing, just give them one of these guides and say ‘these are the people we like and trust.'”

MEMBERS: You can access your Done4U Consumer Guides here.

The post Million Dollar Referral Script appeared first on Doren Aldana.

What’s the #1 Success Factor That Separates Top-Producers From All The Rest?

admin — Tue, 04 Sep 2012 23:27:21 +0000

By Doren Aldana

HINT: It’s probably not what you’d initially think. It’s actually head-slappingly simple. Once you learn this secret and apply it to our business, your results will never be the same. Here it is…

DOWNLOAD ULTIMATE PRODUCTIVITY TEST

The post What’s the #1 Success Factor That Separates Top-Producers From All The Rest? appeared first on Doren Aldana.

How to Create a Compelling Unique Selling Proposition!

admin — Thu, 30 Aug 2012 22:44:06 +0000

By Doren Aldana

Here’s a question for you: Why should your prospect do business with you over every other option available to them? I’m here to tell you, if you don’t have a compelling answer to that question, chances are, you’re losing more deals than you should to your competition. Have you ever wondered how you can create a compelling unique selling proposition for your mortgage business — so you can convert more prospects into loyal clients? If so, I’ve got a simple template that makes it easy. Here’s how it works…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Create a Compelling Unique Selling Proposition! appeared first on Doren Aldana.

How to Systematically Attract More Rave Reviews and Referrals from Your Clients… on Autopilot!

admin — Tue, 28 Aug 2012 18:31:18 +0000

By Doren Aldana

Do you have an effective system in place for consistently attracting rave reviews and referrals from your happy clients? If not, it’s a lot easier than you might think. In fact, all you need is one simple tool. Here’s how it works…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Systematically Attract More Rave Reviews and Referrals from Your Clients… on Autopilot! appeared first on Doren Aldana.

How to Expand Your Prospect’s Buying Criteria and Become the Only Logical Choice!

admin — Sat, 18 Aug 2012 00:23:08 +0000

By Doren Aldana

What if there was a simple tool you could use to expand your prospects’ buying criteria so they stop focusing myopically on “rates,” and start seeing you at their only logical choice for mortgage financing? Imagine how much that would impact your conversion rates. Here’s exactly how you do it…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

The post How to Expand Your Prospect’s Buying Criteria and Become the Only Logical Choice! appeared first on Doren Aldana.

How to Become the #1 Mortgage Advisor to First Time Home Buyers!

admin — Mon, 13 Aug 2012 23:35:02 +0000

By Doren Aldana

In 2011, first time buyers made over 35% of all home purchases. That’s right, over one third of all homebuyers are buying for the first time. Here’s how you can become the #1 mortgage advisor to first time buyers…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

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Why Mortgage Pros Unwittingly Sabotage Their Success!

admin — Wed, 18 Jul 2012 23:30:50 +0000

By Doren Aldana

Have you ever felt like you’ve reached a plateau, like there’s a glass ceiling holding you back from taking your mortgage business to the NEXT LEVEL? Frustrating, isn’t it? Here’s why most mortgage professionals unwittingly sabotage their own success…

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A Little “Secret” for Creating Referral Frenzies at Your Clients’ Workplace!

admin — Mon, 16 Jul 2012 21:39:04 +0000

By Doren Aldana

We all know referrals are the lifeblood of our business. The question is, “How do you attract more of them?” Well, let me ask you this… how COOL would it be if you could stimulate referral frenzies at will, every single time you close a loan? Imagine what that would do to your income! Here’s exactly how you do it…

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Getting Companies to Endorse You: What to Include in Your “Shock ‘n Awe” Intro Package!

admin — Fri, 06 Jul 2012 23:12:03 +0000

By Doren Aldana

Getting companies to endorse you isn’t as complicated or intimidating as you might think. All you need to do is mail the HR manager a compelling “Shock ‘n’ Awe” package that gets them eager and motivated to meet with you. Here are 3 critical components you need to include in your “Shock ‘n Awe” package…

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Get Your Realtors to Play This Video at Their Listing Presentations!

admin — Fri, 29 Jun 2012 13:26:46 +0000

By Doren Aldana

What if there was a simple little tool you could give to your Realtors that had the power to instantly turn more of their listing presentations into signed listing agreements? Do you think that might earn you a few brownie points — and referrals? You betcha! All you need to do is give them this 3-minute video to play at their listing presentations…

Learn How To Get This Video For Free!

What do you think of this video? Please submit your feedback below. I love feedback!

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Revealed: 10 Tenets of Top-Producing Mortgage Pros!

admin — Tue, 26 Jun 2012 00:01:32 +0000

By Doren Aldana

Have you ever wondered what separates Top-Producers from all the rest? If you dig down to the root cause of their success, you’ll invariably find that the common denominator of success in each and every Top-Producer lies in their MINDSET or their UNIQUE WAY OF THINKING. Here are 10 Tenets of Top-Producers…

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Get Companies to Endorse You Using This Simple Video!

admin — Wed, 06 Jun 2012 23:33:42 +0000

By Doren Aldana

Any time I talk to mortgage pros about the idea of launching their own Employee Mortgage Benefits Program, I usually get objections like, “I don’t know what to say” or “I’m afraid of being rejected.” Can you relate? Well, what if there was a way to get HR executives pre-sold on working with you BEFORE they even meet you! Here’s a video you could send them to do exactly that. Check it out…

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The MOST Effective Way to Market to Employees

admin — Fri, 11 May 2012 13:49:24 +0000

By Doren Aldana

Let’s imagine for a moment that you’ve launched your own Employee Mortgage Benefits Program. You’ve got it approved by the HR department within a company and now the next step is to market your benefits program to the employee population. The question is… HOW? Well, here’s the single, MOST effective way to promote your services to the employees…

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One Call That Turns Your Clients into Fans for Life!

admin — Thu, 12 Apr 2012 22:41:02 +0000

By Doren Aldana

What if a simple 2-minute phone call could turn your clients into raving fans for life? Would you make that call? Here’s all you need to say…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

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How To Get Companies to Endorse YOU to Their Employees — For Free!

admin — Wed, 04 Apr 2012 00:04:35 +0000

By Doren Aldana

How would you like to get companies to endorse YOU to hundreds — even thousands — of their employees as the #1 choice for mortgage financing? It’s a lot easier than you might think. Here’s how you do it…

The post How To Get Companies to Endorse YOU to Their Employees — For Free! appeared first on Doren Aldana.

How to Use 2-Step Marketing to Attract More Hot Leads!

admin — Fri, 16 Mar 2012 22:58:17 +0000

By Doren Aldana

If you’re doing any paid advertising, or if you’re planning on doing some in the near future, this video will show you how to attract more hot, qualified mortgage leads and maximize your ROI. In fact, this one little secret helped one of my clients TRIPLED the amount of leads he was generating from his advertising campaign! Here’s exactly how he did it…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

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How to Make Your Ads Stand Out From The Clutter

admin — Fri, 02 Mar 2012 13:38:46 +0000

By Doren Aldana

One of the biggest problems with most mortgage marketing out there is that it doesn’t offer anything UNIQUE that makes it STAND OUT from the clutter. Everyone just seems to be touting the same thing: best rates and best service! While that may work to a certain extent, it will never give you MARKET DOMINANCE. Instead of yelling louder and harder with the same old boring marketing message, why not focus in on a specific niche and then offer a unique value proposition that’s almost irresistible to your ideal prospects? Here’s an example of how to do it…

NOT A MEMBER YET? CLICK HERE

MEMBERS ONLY: DOWNLOAD THIS TOOL

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The 3 Critical Elements of a Successful Mortgage Ad

admin — Fri, 24 Feb 2012 12:15:44 +0000

By Doren Aldana

If you’ve ever paid for advertising to promote your mortgage business, you know just how easy it is to waste your hard-earned money on useless ads that don’t work. As difficult as it might seem, it is possible to predictably generate a strong, profitable ROI from your advertising campaigns. Here are three critical elements you need to thread the needle on, in order to tip the scales of fortune in your favor…

What do you think of this video? Please submit your feedback below. I love feedback!

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Revealed: The Hidden Barrier To Your Success

admin — Fri, 17 Feb 2012 10:21:31 +0000

By Doren Aldana

Contrary to popular opinion, the BIGGEST constraint that holds you back from taking your business to the next level is not poor market conditions, lack of money, lack of time or lack of knowledge. While all of those factors may thwart your progress to some extent, they are just the tip of the iceberg in comparison to the REAL hidden barrier to your success. Find out what it is here…

What do you think of this video? Please submit your feedback below. I love feedback!

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Cool Video for Attracting Realtor Partners Like Crazy!

admin — Fri, 30 Dec 2011 01:29:26 +0000

By Doren Aldana

Here’s a sample of a cool video you can use to GRAB your Realtors’ ATTENTION with a powerful unique value proposition that makes you STAND OUT from the clutter so you can attract more quality referrals…

Learn How To Get This Video For Free!

What do you think of this video? Please submit your feedback below. I love feedback!

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How to Create a Simple Marketing Plan for Breakthrough Results!

admin — Mon, 07 Nov 2011 18:46:14 +0000

By Doren Aldana

Have you ever wondered how you can create a simple, focused marketing plan that actually works? Here’s exactly how to do it…

Download the Goal Tracking Sheet for FREE!

What do you think of this video? Please submit your feedback below. I love feedback!

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How Six Ordinary Mortgage Pros and Producing Extraordinary Results…

admin — Mon, 31 Oct 2011 05:21:37 +0000

By Doren Aldana

Here’s a cool video I just put together showing how six ordinary mortgage professionals are producing extraordinary results in today’s tough economy using effective marketing systems. Check it out…

What do you think of this video? Please submit your feedback below. I love feedback!

The post How Six Ordinary Mortgage Pros and Producing Extraordinary Results… appeared first on Doren Aldana.

Why Top-Producing Mortgage Pros Get More Realtor Referrals…

admin — Thu, 06 Oct 2011 17:00:02 +0000

By Doren Aldana

It’s true. Top producing mortgage professionals typically attract more Realtor referrals than low producers. That seems pretty obvious. The question is… HOW the heck do they do it? As you might expect, there are a lot of factors that contribute to their success but if I had to pick just ONE thing, this would be it…

The post Why Top-Producing Mortgage Pros Get More Realtor Referrals… appeared first on Doren Aldana.

How to Get Realtors to Actually Commit to Sending You Referrals

admin — Wed, 14 Sep 2011 17:36:55 +0000

By Doren Aldana

What if there was a way you could get top producing Realtors to sell themselves on working with you and be eager and motivated to sign a “partnership agreement” where they actually commit to sending you referrals (without having to stick a gun to their head). Here’s how…

Click to Get the VIP Partnership Agreement

What do you think of this video? Please submit your feedback below.
I love feedback!

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How to Break into Closed Real Estate Offices

admin — Wed, 31 Aug 2011 19:27:14 +0000

By Doren Aldana

Have you ever wondered how to break into closed real estate offices so you can capture more Realtor referrals? Here’s the answer…

What do you think of this video? Please submit your feedback below. I love feedback!

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What’s the most effective marketing method for the least dollars?

admin — Fri, 29 Jul 2011 13:34:54 +0000

By Doren Aldana

Have you ever wondered what the most effective marketing method is for the least amount of dollars? It’s a good question. Here’s the answer…

What do you think of this video? Please submit your feedback below. I love feedback!

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5 Mistakes that Kill Your Wow Factor — and How to Avoid Them!

admin — Thu, 30 Jun 2011 13:56:01 +0000

By Doren Aldana

One of the most important keys to success when it comes to getting referrals is “WOW FACTOR.” In other words, the more you WOW your clients’ and referral partners’ socks off, the more referrals you’ll attract! It’s as simple as that. I might also add that it’s simple but not easy. The problem is, most professionals are making mistakes that are killing their WOW FACTOR without even knowing it. Don’t let this happen to you! Watch this video…

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6 Elements of a Killer-Effective Lead Generation Postcard

admin — Thu, 26 May 2011 17:19:46 +0000

By Doren Aldana

If done right, postcards can be one of the most effective, highest leverage ways to deliver your marketing message to your target market – at an affordable price. One of the best things about postcards is that you don’t have to open worry about getting the envelope opened… THEY’RE NAKED! The problem is, most mortgage professionals don’t have a clue how to create an effective lead generation postcard. They just follow the herd doing what every other mortgage company is doing and then the wonder why it doesn’t work! If you want to increase your chances of getting a high return from your postcard marketing, watch this video…

What do you think of this video? Please submit your feedback below. I love feedback!

The post 6 Elements of a Killer-Effective Lead Generation Postcard appeared first on Doren Aldana.

How to get paid BEFORE you even mail your newsletter!

admin — Fri, 08 Apr 2011 00:18:30 +0000

By Doren Aldana

Think mailing a monthly client newsletter is too expensive? What if there was a way you could actually get paid BEFORE you mail your newsletter so that most, if not all of your costs are covered before it even hits the streets! Here’s how…

Download Teaser Email For Promoting “Insert of the Month” Ad Opportunity

What do you think of this video? Please submit your feedback below. I love feedback!

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3 Best Strategies for Capturing Homebuyer Leads

admin — Fri, 01 Apr 2011 17:32:46 +0000

By Doren Aldana

Here are the TOP 3 most effective strategies for capturing red-hot, motivated homebuyers leads (for both you and your Realtor partners). And here’s the best part: you won’t have to pay a single penny – your Realtor will be happy to cover all the costs! Check it out…

What do you think of this video? Please submit your feedback below. I love feedback!

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3 Email Campaigns Every Mortgage Pro Can Profit From!

admin — Thu, 24 Mar 2011 17:29:39 +0000

By Doren Aldana

Here are three killer-effective, low-cost ways to convert more of your pre-approvals into closed deals and explode your repeat and referral business – 100% on autopilot…

Learn How to Set Up Your Own High Profit Done-For-You Email Campaignsp

What do you think of this video? Please submit your feedback below. I love feedback!

The post 3 Email Campaigns Every Mortgage Pro Can Profit From! appeared first on Doren Aldana.

6 Criteria For Qualifying Realtor Partners

admin — Mon, 21 Mar 2011 19:06:54 +0000

By Doren Aldana

Stop wasting your time chasing Realtors and start getting them – even top producers – to chase you! Here’s how…

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Mortgage Marketing: The Top 9 Realtor Hot Buttons You Need to Know!

admin — Fri, 18 Mar 2011 15:28:47 +0000

By Doren Aldana

Here are the top Realtor hot buttons you need to know in order to create a powerful unique value proposition that turns you into an irreplaceable asset on their team…

The post Mortgage Marketing: The Top 9 Realtor Hot Buttons You Need to Know! appeared first on Doren Aldana.

11 Questions to Ask Your Clients Every Year That Will Explode Your Income!

admin — Fri, 28 Jan 2011 20:26:38 +0000

By Doren Aldana

How would you like to win more repeat, renewal and refinance business from your existing client base? What if I told you all you had to do is simply ask your clients the same 11 questions every year to explode your income? Sound too good to be true? Here’s how…

Annual Mortgage Review Card

This Annual Mortgage Review Card is designed to motivate your clients to call you for an annual mortgage review to ensure it still fits with their short and long-term financial goals. Lots can happen in one year and if you’re not staying on top of their account, they could be overpaying. Not only that, this is a perfect opportunity to update their contact info (phone, address, email, etc) and ask for referrals. That’s why it’s important to mail this card out on an annual basis so no one falls though the cracks.

Here’s how it works…

STEP 1 – Mail this letter to every client in your database with a funding date one year old or more. If your database is under 500 contacts, you can mail everyone all at once. However, if your database is over 500 contacts, you may want to adopt a more staggered approach. This would involve pulling a list of everyone with their mortgage anniversary coming up for that month and then mailing out the card just to those contacts.

STEP 2 – Schedule time in your calendar to follow-up with everyone via telephone within one to two weeks of mailing.

STEP 3 – Schedule the annual review meetings either on the phone or in-person. If you have an assistant, this would be a good activity to delegate.

STEP 4 – Conduct the Annual Mortgage Reviews. For best results, here are a few questions to ask your client:

Question # 1 – What is the approximate value of your home now? (If they don’t know, ask them if they would like a free home evaluation from your top-notch real estate agent)

Question # 2 – Have there been any changes in the size of your family over the past year? Do you anticipate changes in the next 2-5 years?

Question # 3 – How much longer are you planning on living in this home?

Question # 4 – What are your real estate goals and dreams (3-5 years; 5-10 years; 10+ years):

Question # 5 – Have there been any significant changes in your employment or income in the last 12-months, or do you expect any in the near future? If yes, please explain the amounts and their elements such as base salary, commissions, and bonuses or self-employment.

Question # 6 – Have there been any significant changes in your savings, checking, investment or other asset balances in the last 12 months, or do you expect any in the near future? If yes, please explain the amounts and their elements such as additions or subtractions.

Question # 7 – Have you incurred any new debt that will remain open for more than 10 months? If yes, please explain the amounts and types.

Question # 8 – Have you paid off any existing debts in the last 12 months? If yes, please explain the amounts and types.

Question # 9 – On a scale from 1-10, (1=poor, 2=excellent) how would you rate your:

CPA:
Financial Planner:
Insurance Agent:
Real Estate Professional:
Banker:

NOTE: use this information to find new top-notch referral partners as well as to recommend new professionals to your clients.

Question # 10 – What needs do you have that my company can meet or meet better?

Question # 11 – What friends or associates do you know who might be buying, selling or refinancing in the next 6 months?

In conclusion, just by mailing this simple card along with the phone follow-up you’ll be amazed how much referral and repeat business you’ll generate!

Register for free online workshop

What do you think of this post? I’d love your feedback. Please post your thoughts below. Thanks!

The post 11 Questions to Ask Your Clients Every Year That Will Explode Your Income! appeared first on Doren Aldana.

A simple truth that transformed my fear into a powerful asset!

admin — Tue, 21 Dec 2010 23:49:44 +0000

By Doren Aldana

I just recently discovered a simple truth that has literally transformed my energy from living in fear and self-doubt to purpose, passion and freedom – where I feel totally authentic in who I am and powerful in my ability to contribute to others. It’s simply this: the more I face my fears and stretch myself to contribute at a higher level, the greater my confidence and the smaller my fears become. In fact, fear is the only thing in the universe that gets smaller the close you move towards it.

So, how about you? What fear stands in the way of you pursuing your dreams. I challenge you not to run from it, but attack it! Be bold, have faith and take massive action. The greatest treasure you’ll gain from pursuing your dreams is not the financial rewards (although that is a sweet blessing), but it’s the person you become – that no one can take away from you.

What do you think of this post? I’d love your feedback. Please post your thoughts below. Thanks!

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How to Get The Highest Profit Return from Your Admin Assistant

admin — Fri, 17 Dec 2010 00:09:34 +0000

By Doren Aldana

As we approach the New Year, let me give you a couple important things that can make or break your ability to hit your income targets for 2011…

First, if you don’t have an assistant, I’m about to show you how procrastinating on this could be killing your growth, enslaving you to mediocrity and costing you tens of thousands of dollars in lost profits. Second, if you do have an assistant, brace yourself. You’re about to be literally freaked out of your skin with all the ways you could be profiting from your assistant that you’re currently leaving untapped. Sometimes a good healthy scare is just what we need to get off our duff and into action. BOO!

Lets start with the lone soldiers. Yeah, I know what you’re thinking: “I can’t afford it.” Actually, you can, and here’s why. I don’t care if you are only closing two deals per month, you could still benefit greatly from having a part-time assistant. For example, if you want to make $100,000 per year, working 40 hours per week, you need to make at least $48.07 per hour – and even more than that if you plan on taking a vacation or two. For simplicity’s sake, let’s just round it up to $50 per hour – that’s what your time should be worth! In other words, if you want to make six-figures this year you need to focus your time on activities that pay you a minimum of $50 per hour. If you’re spending your time doing menial admin tasks that could be delegated to someone for $12 per hour, chances are your income will drop accordingly. The sooner you delegate those low value activities, the sooner you’ll be freed up to focus on higher value activities that put moolah in your money clip.

Now, if you already have an assistant, I would bet on my mortgage that you’re not utilizing them as profitably as you could be. Most mortgage professionals myopically limit their admin assistant’s tasks strictly to those involved with processing and underwriting deals once they enter the pipeline but they unwittingly neglect to direct their efforts towards implementing marketing systems that actually bring in more deals. Sure, you may be providing great service but if you’re relying solely on word-of-mouth, you’re building your business on a shaky foundation. That’s scary stupid if you ask me! Remember, you’re NOT in the mortgage business – you’re in the marketing business. Until and unless you “get” this, you’ll have skinny kids and a skimpy bank account.

So, what exactly can you delegate to your assistant that will make the greatest positive impact on your bottom line? Here is a partial list of the TOP 3 referral marketing systems you can get your assistant to help you implement:

1. Monthly Client Newsletter: get your assistant to help customize the newsletter by inserting your photo, contact info, etc. Then get them to orchestrate the printing and fulfillment (in-house or through a printer). We provide a Done4U Newsletter service so it literally only takes 20 minutes per month to deploy. It’s easy breezy!

2. Weekly Email Tip: get your assistant to upload your list of prospects and clients to my 52-week email campaign. After that’s complete, your assistant would simply need to add new prospects and clients to the campaign on a daily or weekly basis. Once added to the campaign, your constituents would receive a weekly email tip that adds value and builds top of mind consciousness. Just set it and forget it – it works on autopilot. To get instant access to my 52-week email campaign Click Here.

3. WOW Factor Formula: this is one of my newest, most powerful inventions for WOWING your prospects’, clients’, and referral partners’ socks off with so much amazing value that they can’t help but refer you an chance they get. Your assistant can help you implement this four-card system with as little as 15 minutes per day. I’ve put together a series of video tutorials that walks them through the entire process, step-by-step. It’s a no brainer! Just send your assistant Here

At this point, you may be thinking: “OK, Doren. Sounds good BUT how do I recruit an affordable top-notch assistant?” Simple. Just follow these easy steps (and it won’t cost you a single penny):

Step 1 – Post an Job Ad on Craigslist.org, Kijiji.com and Backpage.com. (If you’re a member, here is the exact Admin Assistant Ad my clients use to generate 20-40 quality applications for free).

Step 2 – Send an email survey (included with ad template above) to all of the respondents from your ad. This will help to weed out the duds and identify the studs – without having waste your time interviewing each one individually.

Step 3 – Select the best 2-3 applicants (who have completed their email survey) and then call them to schedule face-to-face interviews.

Step 4 – Hire your superstar assistant!

Yes, it really is that simple – and it doesn’t cost you a thing until after their first pay period. Don’t make the mistake of thinking of them as another unwanted “expense.” That’s how losers think. Instead, think of them an investment in your future success, allowing you to focus on more high value activities.

What do you think of this post? Please submit your feedback below. I love feedback!

The post How to Get The Highest Profit Return from Your Admin Assistant appeared first on Doren Aldana.

How one ordinary man became the #1 salesman in the world!

admin — Wed, 24 Nov 2010 23:25:36 +0000

By Doren Aldana

Here’s an amazing story about how an ordinary man from Detroit became the “Greatest Salesman in the World” according to the Guinness Book of World Records using one simple – yet highly effective – marketing strategy…

Discover How to Get Free Instant Access to My Mortgage Marketing Postcards

What do you think of this video? Please submit your feedback below. I love feedback!

The post How one ordinary man became the #1 salesman in the world! appeared first on Doren Aldana.

The secret to multiplying your referrals

admin — Thu, 04 Nov 2010 18:09:47 +0000

By Doren Aldana

What if there was a way to a systematically multiply each referral you receive (from your clients and/or referral partners) into a bunch of additional referrals – like a rabbit farm on a hormone diet? Watch this short video and discover how:

Get Instant Access to My WOW Factor Formula (Videos and PDF Report)

What do you think of this video? Please submit your feedback below. I love feedback!

The post The secret to multiplying your referrals appeared first on Doren Aldana.

How to Turn Every Closed Deal into a Referral Frenzy!

admin — Mon, 01 Nov 2010 17:56:09 +0000

By Doren Aldana

Do you have an effective system in place for consistently WOWING your clients’ socks off after closing, so they can’t help but refer you to their friends, family, colleagues and and associates? If not, here’s how:

Get Instant Access to My WOW Factor Formula (Videos and PDF Report)

What do you think of this video? Please submit your feedback below. I love feedback!

The post How to Turn Every Closed Deal into a Referral Frenzy! appeared first on Doren Aldana.

How to instantly BOOST your lead-to-closing conversion rates!

admin — Thu, 28 Oct 2010 19:11:32 +0000

By Doren Aldana

Here’s a powerfully effective little tool that can instantly BOOST your lead-to-closing conversion rates (allowing you to increase your income without increasing your lead flow). Check it out…

Get Instant Access to My WOW Factor Formula (Videos and PDF Report)

What do you think of this video? Please submit your feedback below. I love feedback!

The post How to instantly BOOST your lead-to-closing conversion rates! appeared first on Doren Aldana.

Watch my baby boy do 360 degree aerial spins!

admin — Sat, 23 Oct 2010 04:35:01 +0000

By Doren Aldana

On October 23rd, 2010, my little man, Ezra – a.k.a. “Baby Ezzy” will turn one year old. I can’t believe it’s already been a year since he was born. WOW, time sure flies! Anyhow, while I was in the midst of preparing for Ezzy’s B-Day party I decided to shoot this completely unprofessional, totally off-the-cuff home video where you’ll literally see Baby Ezzy doing 360 degree aerial spins like some crazy circus kid. And if that wasn’t enough, you’ll see my sassy little 3 year old daughter, Kiara, prancing around in her fairy dress. Boy, my family really is NUTSO! Check it out…

Claim One Of The Last 33 Remaining ARS Kits for 75% Off (Use Promo Code: EZRA)

What do you think of this video? Please submit your feedback below. I love feedback!

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Why most loan originators fail – and very few succeed!

admin — Mon, 11 Oct 2010 18:46:19 +0000

By Doren Aldana

As you know, last month was “Back to School” month. As students began filing back into classrooms all over the world I couldn’t help but be reminded of how important it is to be a lifelong learner and continue to grow – not just in general knowledge, but more importantly, in character, wisdom and skill. We live in the “Information Age” where information is more ubiquitous than ever. We’re perpetually inundated with information through our TV sets, computers, radios, newspapers, iPads, iPods, iPhones, Crackberries, you name it. We’ve got info up the wazoo! One would think that since “information is power” – like they teach us in school – this rising tide of information must be lifting the human race into higher and higher levels of health, wealth and happiness. While I’d love to believe that, I still find myself confronted with the startling statistics showing a steady global increase (per capita) in cancer, AIDS, obesity, diabetes, ADHD, bankruptcy, suicide, divorce, Prozac prescriptions, etc. How do you account for all that? Is more information really the answer? As Anthony Robbins once said, “We’re drowning in information but we’re starving for wisdom.” I couldn’t agree more.

Seems to me, all indications are pointing to the fact that if we want to rise above the mire of mediocrity we’re going to need more than just information, we need transformation – an inner metamorphosis of our deep-seated values, beliefs and habits. Anything less is like putting lipstick on a pig – you can smear it on all you want but at the end of the day it’s still a pig. Case in point: studies show that approximately 80% of all lottery winners file bankruptcy within five years. You can give someone a million dollars but if they don’t have a million dollar mindset, their bound to blow it. You may be thinking, “That would never happen to me. You would have to be really dumb to lose all that money.” Yet the very reason that these individuals let their money run through their fingers is the very reason that most mortgage professionals are still struggling to eke out a meager existence – their mindset is programmed for failure not success.

With rare exception, your income will grow in direct proportion to how much you grow as a person. In other words, as your value to the marketplace increases, so does your income. Here’s how my mentor, the late Jim Rohn put it, “You don’t get paid for the hour. You get paid for the value you bring to the hour…if you work hard on the job, you’ll make a living. If you work hard on yourself, you can make a fortune!” It never ceases to amaze me how two mortgage professionals, with the same level of experience and access to the exact same tools, systems, and training can have such dramatic differences in results. One will earn a meager $40,000 per year and the other $140,000. What’s causing the disparity? If I had to boil things down to one single thing it would be ATTITUDE, or their respective levels of personal development.

You see, in life there will always be challenges. The winds of adversity blow on us all, no one’s exempt. Jim Rohn said, “It is the set of the sails [your attitude], not the direction of the wind that determines which way we will go… if you learn to set a good sail, the wind that blows will always take you to the dreams you want, the income you want, and the treasures of mind, purse, and soul you want.” Therefore, it’s not the obstacles without that determine our level of success or failure but rather, the obstacles within – our own fears, doubts, worries, etc. Neglecting this important truth is like the logger who had to work harder and harder each year to hit same level of production because he never takes the time to sharpen his axe. Perhaps this is what James Allen was thinking of when he wrote: “Men are anxious to improve their circumstances, but are unwilling to improve themselves; they therefore remain bound.”

So, what’s the best, easiest way to keep our axe sharp? Simple. Implement a daily self-improvement program. Charles Tremendous Jones said, “You will be the same person in five years as you are today except for the people you meet and the books you read.” I would also add the seminars you go to, the CDs you listen to and the DVDs you watch.

Here’s the BIG idea: input equals output. If you fill your mind with a daily dose of good, inspiring information, you can’t help but increase your value to the marketplace, and thereby increase your income. Likewise, if you taint your mind with all the doom and gloom from the six o’clock news, chances are you’ll be “informed” but not necessarily “empowered”. It’s not just the quantity but the quality of the information that really counts.

Starting today, make a daily commitment to fill your mind with something positive that improves your value to the marketplace. Then take daily action towards your goals. Over time, those simple daily disciplines will compound and ultimately culminate into the extraordinary life, income and YOU you’ve always dreamed of!

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Why most loan originators fail – and very few succeed! appeared first on Doren Aldana.

Do Purchased Internet Leads Really Work?

admin — Tue, 14 Sep 2010 20:20:14 +0000

By Doren Aldana

Have you ever wondered if purchased Internet leads really work? Perhaps you can relate to the experience of this disgruntled LO: “Why are internet leads so damn bad and the conversion rates so low? Do these people really fill out these forms or is it all BS?”

To be completely frank, I’m not a big believer in buying leads. Yes, you can make money (even six figures) calling purchased leads but it requires a ton of “smiling and dialing” and you have to get past a high wall of skepticism, fear, apathy and rejection. Not to mention the fact that you’re competing head-to-head with a dozen or so other companies solely on price. It’s like throwing yogurt at the fan hoping something sticks. On 100 calls, you’re laughing if you can get 3-4 solid apps. It’s a numbers game.

Keep in mind, these “leads” don’t know you from a hole in the wall so you’re starting at absolute ground zero. You have to break the ice with absolutely no trust, no credibility and no rapport established. And to top it off, they’re not even expecting your call. You’re unwelcome pest versus welcomed guest. That’s an uphill battle if I ever saw one!

In my opinion, Internet leads are for sales tigers who don’t have a clue how to market themselves. The only people I know who make good money with Internet leads are ultra-talented sales sharks who smile ‘n dial all day long using an auto dialer. Unfortunately, they usually spend so much time hunting for the “next deal” they never get around to creating a follow-up system to mine the gold from their existing database. If you’re income depends on your daily effort, you have a glorified job, not a real business.

That’s why I recommend developing marketing systems that feed your pipeline with a steady stream of qualified mortgage leads who are pre-sold on working with you before they even meet you. You become the “Mortgage Expert” and you don’t have to compete on price.

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Do Purchased Internet Leads Really Work? appeared first on Doren Aldana.

The Difference Between “Experts” and “Marketers”.

admin — Thu, 26 Aug 2010 17:13:36 +0000

By Doren Aldana

If you’ve ever attended an industry training event, chances are you’ve heard all about the importance of becoming a “mortgage expert.” Sound familiar? While that’s true, it’s only one part of the success puzzle. Over the years, I’ve come to realize there’s a lot more to it than that. You see, you could be the most knowledgeable “mortgage guru” in your city, with a long string of alphabet soup credentials behind your name, and that still doesn’t guarantee people are going to be banging down your door to do business with you. In other words, it doesn’t matter how great your technical skills are or how ground-breaking your loan products are, your business will wither away and die like 80% of all mortgage professionals if you can’t market and sell your services.

I got thinking about this distinction between “experts” and “marketers” the other day when an email arrived in my inbox from my colleague, Dave Hershman, who is a well-known mortgage trainer located in Maryland, United States. He was curious to see a sample of my Done4U Client Newsletter, so he went to my website, checked it out, and then sent me the following unsolicited critique:

“First of all, we have some very different marketing philosophies. You are a “Dan Kennedy” type guy and I don’t like that type of marketing. I tend toward the expert approach–I want my customers to be experts and to sound like an expert. It is not only the response you get, but the type of response you get. That does not mean that he is not effective–or blending the two is not. I think when you look at my newsletter, and then yours, you can see the difference. I don’t want my loan officers peddling recipes. Not that I don’t like brownies (love them)–but does your CPA or stockbroker send recipes? On the other hand, you do a great job with the special report response mechanisms. It does not help if people don’t call.

Second, I think that the print newsletter is a dinosaur – because snail mail is. Doesn’t mean I don’t provide them – I do. But 99% of my loan officers don’t use the print –they want to send out the HTML. It is cheaper.”

As you can see, Dave has no shortage of OPINIONS, the question is, “Are they accurate?” What I’m about to say in response is likely to ruffle a few feathers but I’m here to tell you what you need to hear, not what you want to hear. For the purposes of instruction, let me point out four ways experts think differently than marketers.

1. Experts place high value on opinions. Marketers place high value on results. Dave’s comment about not liking “that type of marketing” is a great example of how experts tend to pre-judge and discredit a marketing approach entirely based on personal opinion, without actually putting it to the test. They assume that their clients think the same way they do – at their own peril. At the end of the day, the only true votes that count are the ones cast by people who put cash in your wallet – your clients. All the other votes get shredded! That’s why serious marketers routinely test multiple approaches to determine the highest performer, while experts, on the other hand, tend to do things simply because that’s what all the other experts do. Monkey see, monkey do.

This reminds me of the guy driving in dense fog on a dangerous road, relieved to come upon the tail-lights of a car, then following that car – when it suddenly slammed to a stop, causing him to rear end it. The enraged follower leapt out hollering, “You idiot, couldn’t you see me following you? How dare you slam to such an abrupt stop without warning? This crash is YOUR fault!”, to which the poor guy just rear ended sheepishly says, “But I’m parked in my garage.” Moral of the story: Be careful who you follow.

2. Experts place high value in their knowledge or experience. Marketers place high value in the perception of the prospect or client. For example, Dave says he doesn’t want his loan officers “peddling recipes”. I agree, recipes in and of themselves are not going to get the phone ringing with hot mortgage deals. However, the question is not whether you should be peddling recipes, the question is: “Does having recipes included in your monthly “Home Newsletter” add to its perceived value, and thereby increase the likelihood it will be read and responded to?” Notice my emphasis on the key words “perceived value”. The bottom line is if your client values and appreciates the monthly recipes, thereby making you more top of mind and top of heart, that’s all the matters. Yes, it’s important to provide expert financial advice, but if you’re a marketer, you understand that it’s all about response and return on investment (ROI), not opinion. That leads me to my third point…

3. Experts focus on cost. The marketers focus on ROI. I agree with Dave’s assertion that, “99% of my loan officers don’t use the print –they want to send out the HTML. It is cheaper.” Especially now, when everyone’s screaming “Recession!”, most are on the flight to cheap – which, by the way, is a good indicator what NOT to do. If you follow the mediocre majority, you’re gonna get mediocre results! According to Payscale.com the average mortgage broker earns $36-61K per year. If you’re happy with that, go ahead and follow the herd. If not, I would suggest modeling the top 5% income earners. Success leaves clues. If you’ll make a study of it, as I have for the past five years, you’ll find that Top Producers are more likely to be using a mix of both email and direct mail in their follow-up marketing campaigns. Why would they bother spending their money on direct mail when email is “cheaper”? Simply put, it pays better. If you say, “Direct mail is too expensive” you’re like the person you says, “I don’t enjoy sex” – you’re probably doing it wrong!

Here’s how marketing guru, Dan Kennedy, puts it: “It must arrive, interrupt and demand attention, and then reward. If it is merely waiting somewhere the subscriber must go to get it, or it arrives in the truly horrid, increasingly despised tsunami of junk email, it is not fetched, not read, not valued. The newsletter is commoditized. The experience is gone. So, soon, will be the subscriber.”

NOTE: if you, like Dave Hershman, still think that direct mail is an obsolete “dinosaur”, I would strongly recommend reading the recent article in the Wall Street Journal titled, “Firms Hold Fast to Snail Mail Marketing: Despite Prevalence of Digital Media, Entrepreneurs Find Old Fashioned Direct Mailings Still Key to Winning Customers”.

4. Experts expect prospects to seek them out. Marketers expect prospects won’t seek them out unless given sufficient motivation. Research tells us that the average consumer is exposed to more that 300 advertising messages a day in one form or another. With all the marketing clutter you’re competing against, it’s delusional to assume your prospects are going to automatically seek you out, read your email or respond to your newsletter – just because YOU, the “Expert”, sent it. Sorry to burst your bubble Bubba, but it ain’t gonna happen, unless you engineer your message to STAND OUT from the clutter and induce response. That’s why I purposefully include involvement devices in my Done4U Newsletter, such as the quiz of the month, free report offers, response forms, etc. Each of these elements is designed to get response. If all you do is send out an email data-dump with your photo, contact info, market update and rates, you’ll be lucky if it’s even read, let alone responded to.

So, starting today, make the commitment to become a powerful marketer. Move beyond the myopic confines of your own perspective and get inside the mind of your ideal client. Find out what they want and how they want it and then deliver. In doing so, you’ll bolster your “Expert” status and become irresistibly magnetic all at the same time.

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post The Difference Between “Experts” and “Marketers”. appeared first on Doren Aldana.

Who Else Wants To Turn Home Sellers into Cash?

admin — Thu, 15 Jul 2010 18:42:58 +0000

By Doren Aldana

We just created a cool new postcard for you, specifically designed to help you capitalize on a virtually untouched, neglected market: HOME SELLERS! Why bother marketing to home sellers? Well, for starters, the vast majority of home sellers will need financing to buy their next home. Secondly, due to the high cost of procrastination (being homeless or having to rent) you will never find a more motivated buyer. Lastly, if you’re fortunate enough to “get in” with a home seller before they sell their home, they can recommend you to their prospective buyers and their listing agent. With all of these unique advantages, it’s a wonder why so few mortgage professionals take advantage of this opportunity.

Front of Card

Back of Card

Now, the pregnant question is: “How can you attract more home sellers as clients?” Here’s how…

By using this new postcard you can quickly and easily create a unique win-win alliance with a moving company to attract a flood of quality referrals. Instead of giving “referral fees”, you can offer to purchase a certain dollar value of their product or service in the form of a “Gift Certificate”. The referral partner’s prospects or clients can redeem this certificate only after they fund a mortgage through you. How’s that for a WIN-WIN!

Here’s how it would work with a moving company…

STEP 1 – Send an email or letter to your clients and realtors asking who they would recommend as “The Best” Moving Company in your area.

STEP 2 – Call that moving company up and ask them this question: “If I was to pay you $250 every time one of your customers used me to finance the purchase of their home, would you be willing to match me by offering a $250 discount, thereby giving the customer a total discount of $500?”

STEP 3 – Ask the moving company what they are already doing to attract new customers. Ask them if they’d be willing to insert this card along with their usual marketing materials from now on. It will boost response for them and it will get the phone ringing for you! A perfect Win-Win!

STEP 4 – If they are motivated, get the moving company to search the MLS for new homes for sale. If not, you can do all the work for them. Compile a list of home sellers who have just put their home on the market in the last 30 days.

STEP 5 – Mail out this card to the list of Home Sellers. For best results, follow-up by phone a week after they receive the card. If they already have a mortgage broker, offer to give them a “Free No Obligation Cost Analysis” to see if you can save them some money. Repeat steps 4-5 every month.

NOTE #1: Ideally, split the cost of the mailings 50/50.

NOTE #2: The amount that you are able to discount on the moving services will be a function of the average dollar value per customer. If the moving company’s dollar value per customer is under $750 per move, you may need to negotiate a smaller discount amount in order to make it financially viable. Whatever they concede as a discount, you would match that amount.

MEMBERS: Click Here to get instant access to this new postcard.

NON-MEMBERS: If you’d like to get instant access to this card, along with over 450 other downloadable templates, ads, postcards, letters, etc. check out this Amazing $1 Trial Offer.

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Who Else Wants To Turn Home Sellers into Cash? appeared first on Doren Aldana.

Why most mortgage broker’s marketing sucks.

admin — Fri, 09 Jul 2010 13:31:02 +0000

By Doren Aldana

If every dollar you spend on marketing isn’t generating more than that amount, then your marketing sucks. Don’t believe me? Let me to prove it to you. I recently received an email from an ex-coaching member who asked to be removed from our email list because she’s leaving the business. She explained that, “It’s not worth it and I may have a very nice ‘paying’ job that has more of a ‘consistent’ income which for me is very important.” Sound familiar? What’s interesting, is that just a few months prior she had cancelled her marketing training membership saying she was just “too busy” to take advantage of it. Now, three months later she’s throwing in the towel – not because she’s not a great mortgage broker, not because she doesn’t love the business, but because her marketing sucks!

So, out of sympathy, I replied back and gently told her that, “The secret to generating a ‘consistent’ income in this business is that you must focus on becoming a masterful marketer.” Apparently, she didn’t like that answer. Here’s an abridged version of her response: “I am not leaving because I am not a masterful marketer. It does take time to do ‘marketing’ and quite honestly I have tried and spent a lot of money trying to ‘market’ my services. It has not brought any results. I cannot sit and spend all my time ‘marketing’. I am the sole income earner, and over the 8 years I’ve been in this business I’ve done well but after the recession and all the new rules and regulations that have come into effect… more and more brokers are not making a lot of money and are leaving the business.” Notice how she shifts the blame from herself to circumstances out of her control (i.e. not enough time, the recession, new rules, etc.) and then pulls the “everyone’s doing it” card to justify her position. This is how losers think.

You see, what this well-intended, talented young lady failed to recognize is the TRUTH about what business she is really in. She – along with countless others who call it quits in this business – thought she was in the “Mortgage Business” and her primary function was providing mortgage services. Thus, she considered marketing as optional luxury at best or imposed drudgery at worst. Conversely, all Top Producers understand that the #1 most important ingredient to their success is effective (profitable) marketing. They see themselves as marketers first, service providers second. They understand that they could be the best underwriter in the world but if they don’t have any clients, they’re out of business! Until and unless you “GET” the fact that you’re in the “Marketing” business you’re going to have skinny kids and a skimpy bank account.

At this point you may be thinking, “OK, Doren. I get that I’m in the marketing business, but how the heck do I market effectively?” Good question. Here are three surefire strategies for building a rock-solid, consistent income regardless of market conditions:

1. Mortgage Referral Systems. Most mortgage professionals rely solely on word of mouth advertising. There’s only one problem with that: it is governed by happenstance! Imagine relying on the lottery to pay for your child’s post-secondary education. Sounds ridiculous, doesn’t it? Well, if you think about it, it’s just as absurd to rely on the off chance that maybe, just maybe, your clients or referral partners will refer you business this month.

Referral systems, on the other hand, provide you with predictable, consistent, reliable results. And here’s the best part: once they are installed they can often run almost 100% on autopilot!

Here’s an example of a time-tested referral system:

• Monthly Direct Mail Newsletter. By sending this newsletter to your prospects, clients and referral partners every single month like clockwork, you will build “Top of Mind Consciousness” so when the time comes that they (or someone they know) need a mortgage, YOU will be the only one they turn to! If you’d like to see newsletter content ideas, click here.

BTW – if you think you can do just as well with email instead of snail mail, think again! Go read this eye-opening article from the Wall Street Journal, explaining why large companies are still holding fast to snail mail. When it comes to bottom line results, snail mail is still KING!

2. Joint Venture Alliances. The typical mortgage broker will call on Realtors and Financial Planners asking, “If I could provide your clients with superior rates and service, would you feel good about referring me?” That approach would work just fine if you were the only one calling on them. But unfortunately, everyone and their dog is saying the same thing.

The key to attracting more referrals from your referral partners is to come up with a unique value proposition that makes you an irreplaceable asset on their team. One of the best ways to accomplish this is by providing them with turnkey tools/systems that actually help them to:
• Attract more quality prospects
• Covert more prospects into closed deals
• Generate more raving fans, referrals and repeat biz
• Increase profits without working more hours

If you can help them accomplish at least one or all of those four objectives, you will become their HERO!

For instance, let’s say you wanted to attract more Realtor referrals. Instead of chasing them around with rate sheets and doughnuts, you would offer them a complimentary Call Capture Hotline to help them generate more buyer leads so they can sell their listing faster and for top dollar. Watch an explanation on how this works.

3. Lead Generation Systems. These should be highly targeted consumer-direct marketing campaigns designed to generate a profitable, consistent stream of qualified mortgage leads from specific niche markets. Examples of possible niches to go after are first time homebuyers, reverse mortgages, debt consolidation, renovation loans, etc.

An effective lead generation campaign should include the following:

a) A free offer – such as a free guide, free report, free CD, free analysis, free consultation, free recorded message, etc. The key is to provide them with a valuable free offer that will get your ideal prospect to respond.

b) Focus on the benefits – the prospect will receive when they take advantage of your free offer – use a bulleted list to delineate all the juicy benefits they can expect to gain.

c) A call to action (CTA) – that tells the prospect precisely what they need to claim your offer.

d) Tracking device – that allows you to track the exact number of leads, apps, deals, commissions and ROI from every marketing campaign you run. Remember, you can’t improve that which you don’t measure. If you’re not holding every marketing dollar accountable, you’re driving blind with no dashboard! That’s not smart.

Below is an example of a direct-mail postcard that contains all of the four elements I just mentioned. Can you find them?

Front of Card

Back of Card

NOTE: if you’re a Gold member of above, you can get instant access to a killer ready-made 3-Card campaign, including a customizable version of this exact card by clicking here.

In conclusion, there are many strategies for attracting mortgage clients, but nothing is more profitable than marketing by referral. Referral systems are the single, most profitable way to grow any mortgage business, FAST. When you have systems that consistently generate hot, pre-sold referrals, you control your future. Discover how to use autopilot referral systems to turn your business into a cash gushing machine. Learn more about our newly updated and enhanced Autopilot Referral Systems Here.

*All we ask is that you cover a portion of our shipping and handling charges to mail it out to you. Fair enough?
So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Why most mortgage broker’s marketing sucks. appeared first on Doren Aldana.

Are You Sending People Chocolate Frosted Dog Crap?

admin — Tue, 22 Jun 2010 17:56:11 +0000

By Doren Aldana

With few exceptions, the first two words we learn as kids are “Please” and “Thank you”. As a parent, I’m constantly reminding my three year old daughter, Kiara, to say these two words because as a culture, we tend to be repelled by people who lack those basic social graces. Plus, to be honest, it makes me look really good when my kid is polite. Wouldn’t you agree?

If showing appreciation is such an integral part of human interaction, how might you use appreciation to differentiate yourself and improve your marketing results? It seems to me, as the world becomes more technologically advanced, people are becoming more inclined to send a quick text or email to say “Thank You!” rather than the good Old Fashioned phone call or snail mail thank you card. When it comes to showing true, heartfelt appreciation, we haven’t advanced at all!

I recently listened to a controversial interview with Tommy Wyatt, author of the Appreciation Marketing. (Dan Kennedy had recently slammed Tommy in the No B.S. Newsletter for his stance on sending “Chocolate Frosted Dog Crap”). Before I give you my thoughts on the issue, here’s an excerpt from the interview:

Tommy: “If you’re my accountant, you don’t need to send me a Christmas card and say, “Merry Christmas,” and put your business card in it and your contact information. I know you’re my accountant. I already know that. Just be real. Just say, “Merry Christmas,” or say, “Happy Birthday,” or “Happy Thanksgiving,” or “Happy Groundhog’s Day.” You don’t need to say, “The best compliment you can give me is a warm referral”; that just made me throw the card in the trash.

To prove I’m right on this, think about you. What do you do when you get those cards? They aren’t special to you. I’ve got a friend who’s in mortgages. He sends me postcards in the mail with his face in the corner and his mortgage company next to it, and it’s a recipe. What do I want with sweet and sour chicken? That did not make me want to go do mortgages with you. In fact, it’s junk mail. It doesn’t get into my house.

I don’t know how many people are like me, but I get my mail, I drive into my garage, and I stand over the garbage can before the mail comes upstairs. Boom, boom, boom, most of it’s not getting past the gatekeeper.

We get too much junk; we’re inundated with it. If you want to say Happy Birthday to somebody, say it and mean it. Don’t dress it up like Chocolate Frosted Dog Crap and hope it gets past the gatekeeper. It’s pointless.”

Based on the specific examples Tommy was giving, I wholeheartedly agree – no need for a business card or a referral request in those cases. BTW – I wish I could say I’ve never made the mistake of serving up any chocolate frosted doggy doo-doo but I’d be lying. On one occasion, I set my customers up on a 3-year birthday card campaign with a link to save 50% off any product in my online store in every card. How do you think that one went? Needless to say I didn’t make one sale. They probably got one whiff of that self-serving steamy heap and flung it in the trash. If the purpose is to let the person know you truly care about them as a real human being, then cut the crap and be authentic with your intent.

On the other hand, if your intent is to thank them for their business, then by all means ask for the referral. The “Thank You Card” on the right shows an elegant example of how you can show appreciation for your client’s business after the deal closes. Let me point out a few key elements:

1. Acknowledging the fact that they had options and thanking them for choosing you as their trusted advisor.

2. Let them know that you will be providing ongoing support with an “Annual Mortgage Review”.

3. Give some examples on how they might benefit from your services in the future.

4. Emphasize importance of referrals to your business.

5. Give a surprise gift such as movie tickets, Starbucks or Tim Horton’s gift card, etc.

Regardless of how you choose to show your appreciation, remember this: IT ALWAYS PAYS!

If you’re a member, CLICK HERE get instant access to a customizable version of this new Thank You Card.

If you’re NOT a member, you can get a 30-day free trial when you order our new “Referral Secrets” DVD set. This will give you unlimited access to over 350 turnkey marketing templates just like the one shown here.

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Are You Sending People Chocolate Frosted Dog Crap? appeared first on Doren Aldana.

The Success Cycle: How to Go from Sales Slump to Sales Star!

admin — Tue, 08 Jun 2010 17:16:45 +0000

By Doren Aldana

I was at the park the other day with my wife, Michaela, and my two kids, Kiara (3 yrs) and Ezra (7 months). After chasing Kiara around for a while I decided to sit down and take a much needed rest. From my command post I was able to chat with Michaela and watch Kiara at the same time – sweet deal! About that time, I noticed some other parents arriving with their kids. While I was talking to Michaela, a man came over and said, “Are you Doren Aldana?” I said, “Yes,” wondering who this person could possibly be. He said, “I’m one of your coaching members and he introduced himself. Rarely do I ever meet any of my members in person in my own neighborhood, so I took this special opportunity to hang out and learn more about his business.

What I discovered over the next forty-five minutes, was a real eye-opener. I learned that this member had fallen into a sales slump and was struggling to make ends meet. Interestingly, just prior to the slump he had stopped sending his monthly direct mail newsletter in order to save a few bucks. Additionally, he had no real marketing plan in place to generate leads and had no clue what his top three high value activities were. He was basically flying by the seat of his pants hoping something would come together. You could tell from the tone in his voice and the expression on his face that he was feeling really frustrated and was at a complete loss about what to do to break out of his slump. Can you relate?

Most people have this erroneous belief that the secret to success lies in DOING more. While taking action is critical, it’s only half of the equation. There’s a lot more to it than that! For example, you can call on Realtors all day long but if you’re not coming across as BEING confident and competent in your ability to provide unique value, it ain’t gonna happen for you! As the late Jim Rohn says, “You can’t chase success. You attract success by becoming an attractive person.” Again, this comes down to your mindset, your mental attitude and the level of passion, confidence and resourcefulness you bring to every action you take. It’s the quantity and the quality of your action that determines your success or failure in life.

Anthony Robbins has long taught the “Success Cycle” by drawing a circle with four distinct steps. Step 1 is your potential or your natural God-given ability to be successful at a particular task. We all have innate strengths and weaknesses. Contrary to popular opinion, the key to success is not in improving your weaknesses but instead to build on your strengths. For example, I couldn’t administrate myself out of a paper bag if my life depended on it. However, I could sell ice to Eskimos any day of the week. That’s why I’m in sales not administration. How about you? What are your greatest strengths, talents and abilities?

Step 2 is action. If we know we have great potential for success we’re going to take massive action. If we’re doubtful or uncertain about our ability to be successful, we tend to hold back from giving it our all. The quality and quantity of our action taken will determine our level of results (Step 3). Now here’s the kicker. Our results determine our level of belief (Step 4) or certainty that we can be successful in the future. It’s having that absolute certainty, that makes you tap your full potential, take massive action, get massive results and be reinforced with even stronger belief. This is what makes somebody a star in anything!

Everyone has unlimited potential within themselves, but unless that potential is fed by the best beliefs, attitudes, and resources, it remains untapped. Once you feed your mind and adopt new, empowering beliefs and attitudes, you will activate your potential for greater and greater results. When you put that potential to the test by taking consistent, powerful action, you will watch your results grow exponentially, which in turn increases the positive and powerful beliefs and attitudes you hold about yourself and your ability to succeed.

These new beliefs and attitudes will unleash even more of your potential, leading to better actions, better results, and on and on. This spiral of success builds incredible momentum. It will allow you to compress decades of effort into months, even days. And very soon you’ll find that the goals you considered merely dreams are now your daily reality.

But to build and maintain momentum, you must relentlessly seek out and model the strategies, techniques, beliefs, tools, and ideas of the best of the best, and then you must continually put what you have learned into practice. You must combine the highest standards with the firmest beliefs and the greatest commitment to consistent action. And for that, you need someone who has walked the path of success and who can share with you the secrets of creating and sustaining massive results.

You need a mentor who will be with you every step of the way, encouraging you and helping you to find the inner drive that will keep you racing toward your goals no matter what. That’s my job as your Mortgage Marketing Coach.

So if you find yourself in a bit of a sales slump right now, here are four steps to create your breakthrough:

There are three primary ways you can create self-confidence at any moment.

1. Make a radical change in your physiology: intense, radical changes in breathing, gestures, movement, and facial expressions.

2. Control your mental focus. The fastest way to change what you’re focusing on is to change the questions you’re asking yourself. Change from “what happens if I fail at this?” or “why do I always screw these things up?” to “what’s the best way to get this done now?” or better yet, “what’s the best way to get this done and enjoy the process?”

3. Change your core beliefs. Change from “I’ve never done it before so I don’t see how I could do it today,” to “if I can imagine it, I can achieve it.” To have more confidence, stop analyzing yourself and focus on how you can expand your contribution to others.

4. Assignment: Recall five of your greatest successes, and write a paragraph describing each one. Use these examples to remind yourself that you can always find a way!

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post The Success Cycle: How to Go from Sales Slump to Sales Star! appeared first on Doren Aldana.

The coolest, most unique business card I’ve ever seen…

admin — Tue, 04 May 2010 20:30:35 +0000

By Doren Aldana

I recently received an inquiry from one of our Gold Members in Toronto who asked, “Any unique business cards you’ve come across? Something creative?”

It just so happens, this question came at the perfect time because I was already planning on featuring a really cool, totally unique, “Money” business card on this blog. I can’t think of a business card that has more WOW factor than this one. Check out the photo below and you’ll see what I’m talking about.

Here’s a quick story for you…

Last month, I was flown out to Toronto to deliver a one-hour marketing presentation for about 250 mortgage brokers at the annual IMBA Trade Show and Convention. Well, I figured I’d try out my own custom version of these “money cards” and see what kind of reaction I’d get. As you might expect, the response was amazing! Every time someone would hand me their business card, I’d reach into my pocket, pull out what looked like a fat stack of hundreds in a real money clip and calmly pull out what looked like a bundle of three hundred dollar bills folded over. I wish you could have been there to see people’s reactions! I had one guy say, “I don’t need your money”, only to realize a moment later that it was a card not cash. Another person said, “Wow! How did you do that?” I must say, it’s a lot of fun to be outrageously unique!”

Here’s a “mortgage-specific version” of the card I was using…

Let me break down each key component of this card so you can get a “behind the scenes” understanding of why it’s so effective:

1. Fold Effect – as you can see, it can be folded up so it looks like a fat wad of $100 bills folded over. Imagine how your prospects will react when you hand them one of these cards! They won’t throw this one out.

2. Uniqueness – unlike so many other plain Jane vanilla mortgage cards out there, this one will make you STAND OUT from the clutter.

3. Attention Grabbing Headline – the question, “Need a mortgage?” is a good one because it hooks the readers’ mind and grabs their attention. If they do indeed need a mortgage they’ll be inspired to read the rest of the card.

4. Identify Their Need – notice the series of questions in the first paragraph designed to identify their problems or needs. These could have been positioned as a laundry list of bullet points but in this case we’ve used questions to draw the reader in (with empathy).

5. Unique Advantages – if you can’t tell the reader why they should chose you over any and every other option available to them, you shouldn’t be in business.

So, there you have it. The bottom line is this: If you can create a business card that gets people to say, “WOW!” your chances of winning the sale (or referral) go way up!

NOTE: If you’d like to get your own custom-made version of these “money cards”, I’ve arranged to get you special preferred pricing on these cards. You’ll be amazed how affordable they are. I paid under $150 for 500 cards!

Request a Quote to Get Your Very Own “Money Business Cards”

BTW – What do you think of this post? Did you find it valuable? Please submit your feedback below. I love feedback!

The post The coolest, most unique business card I’ve ever seen… appeared first on Doren Aldana.

Are you building your business by design or by default?

admin — Fri, 09 Apr 2010 14:02:01 +0000

By Doren Aldana

I recently emailed a relatively well known mortgage/real estate trainer (who I will keep unnamed) to see if he might be interested in being featured as a guest expert on my “Meetings with Mortgage Masters” interview series. He replied back asking if I’d like to meet him in-person the next time he comes to Vancouver. Not wanting to wait that long to do an interview I asked him if he’d be open to having a quick chat on the phone. He replied, asking if I was available to talk on Friday. As you may know, I don’t work Fridays and haven’t for years, so I asked him if another day would work. Now, here’s where the story gets interesting.

Below is an abridged version of the long, drawn out email he sent back to me:

Success is not luck, it's a choice.

“Hi Doren… What you consider “enslavement”, I consider good solid business practices. I personally do not buy into 4-day workweeks, nor would I recommend them to anyone who wants to be truly successful in business. A person can work a solid 5-day workweek to maximize their business opportunities and still have plenty of family and personal time. There are certain core principles to running a successful small business (which is what every one of my clients does) and unless you are semi-retired, 4 work days just doesn’t cut it.

You see, I think the core difference between us is that I LOVE my work, I’m inspired to get up every morning, I love the challenges I face, and I take great satisfaction from serving my clients and helping them succeed. From the sounds of it, you view work like a “chore” – something you want to do less of. My suggestion would be to identify a job you are passionate about, go after it ferociously, and still have plenty of time for family and friends in the evenings, weekends and holidays.

I’m glad for you that you take Fridays off, but my recommendation to you is that if you have a referral source as busy as I am, who has the ability to send multiple business opportunities your way, asks for an appointment on a Friday, it would behoove you to meet with them on their schedule – as you mentioned, it was only a 15 minute phone call.

Let’s agree to disagree on our business models and go our separate ways. As much as I don’t have a lot of time for this type of correspondence, it was better for me to find out early that we are not a good match. Our philosophies don’t mesh well, so it would not be appropriate for me to teach students one thing in my classes and then hand them over to a coach who doesn’t believe in the same core principles I do.”

Wow! How’s that for arrogance? As you might imagine, my first knee-jerk reaction was to smack him upside the head and give him a serious verbal lashing for being such a jerk. However, my conscience got the best of me. I decided to take a few deep breaths and respond with all the restraint and courtesy I could muster. Here’s how it went:

“Thanks for your reply. I think perhaps you have misunderstood my motives behind why I have chosen to have a 4-day workweek. It’s not that I don’t love my work – I do LOVE to work! In fact, if I wasn’t married, I’d probably work 6 days per week. My wife would attest to that. I am a passionate entrepreneur and I’m serious about being successful.

Truth be told, the only reason why I work a 4-day workweek is because my wife’s primary love language is QUALITY TIME and it makes her happy. As the old saying goes, “Happy Wife, Happy Life!” I resisted the initial prompt from my wife to try it out, however, after a couple weeks I felt notably more balanced, more energized and more productive with the four days I did work. I got things done like never before. Even with taking that extra day off every week I’ve been able to enjoy triple digit growth two years in a row and this year is looking like it’s going to be a record year for sales and profits once again. Results don’t lie.

I don’t say all this to brag, but to make the simple point that business success is a personal thing. Each person’s definition of success is unique to their values and goals in life. For me personally, I don’t live to work, I work to live. I have made a conscious decision to create a business that provides freedom, autonomy and a flexible lifestyle. For example, I took my family to Mexico for 3 months last year. I woke up early every morning and went surfing for an hour. Then I worked my regular schedule from the laptop. That’s the kind of life I want to live – a life of adventure, fun and balance!

With that said, I still bust my balls and work with focused intensity Monday to Thursday. My kids, my wife and I are all happier for it. I now have more juice to serve my clients because my emotional/spiritual tank is full. I am being true to myself, and my family, and for that I make no apologies.

Interestingly, you’re the first person I’ve ever met who was not only NOT inspired but adamantly opposed to my lifestyle choice and business philosophy. It’s almost as if you see me as a threat to your way of life or something. Quite frankly, I find it very strange that you choose not to work with someone just because they work one day less than you per week. If you insist on making me wrong for living my life by design (not by default), then yes, you’re right, we aren’t the right fit. If that’s the way you’re committed to seeing things, I will give you that freedom. It’s your life. I’m happy either way.”

Yah, I probably came across a bit arrogant too but it felt so darn good I just couldn’t help it. Perhaps that’s why God said, “Vengeance is mine, sayeth the Lord.” Heck, if I was God, I’d want it all for myself too!

Why am I sharing all this with you? A couple of reasons: One, for the sheer amusement of it all. Second, to get you thinking about why you’re in business and what exactly it is you intend to accomplish. If you don’t have a clear blueprint to follow, with all the details and dimensions of what you’re building, don’t be surprised (like I was) if some arrogant bonehead barges in, telling you how to run your life. In some cases, it might even be a well-intended family member or a friend. Don’t let them stop you! To succeed you must be immune to criticism. You’re either building your business by design or by default – you can’t do both. Which are you?

Here are ten thought provoking questions to get you thinking about what success really means to you:

1. What would your business look like if there was no way you could possibly fail?
2. What income level would you be earning if you were living your ideal lifestyle?
3. How many days and hours per week would you be working if you were living your ideal lifestyle?
4. How many days of vacation time would you have if you were living your ideal lifestyle?
5. What are the characteristics of your ideal client?
6. What are the characteristics of your ideal referral partner?
7. Ideally, how many staff/team members do you want?
8. In your ideal world, what activities would you be filling your time with that would juice you the most?
9. How would you know if you were being successful, living your dream life? What would it look like?
10. Why is it a MUST for you to turn your dream into reality? Why is this vision so motivating to you?

Now wait a minute! Don’t even think about leaving this post without writing out (or typing) your answers to those ten important questions. If you truly want to live a life by design instead of by default, this exercise is critical. Remember, clarity is power. Once you have a clear vision for your life, you’ll begin to magically attract the secret keys to unlock the manifestation process. In closing, let me leave you with a timely quote from Zig Ziglar: “Discipline yourself to do the things you need to do when you need to do them, and the day will come when you will be able to do the things you want to do when you want to do them!”

So, what do you think of this post? Please share your thoughts/comments below. I love feedback!

The post Are you building your business by design or by default? appeared first on Doren Aldana.

7 Essential Steps to Effective Time Management

admin — Mon, 15 Mar 2010 10:05:35 +0000

By Doren Aldana

One of the most common questions we’ve been receiving from our members lately is, “How can I use my time more effectively?” The fact that so many of you are asking about this tells me it’s something we need to address. A good question deserves a good answer. But before I answer it, let me say this: You can’t manage time, you can only manage yourself within time. We all have the same twenty-four hours in a day. How we use those hours will determine our degree of success or failure in life. That’s why I believe time management is one of the most important skills to master.

I don't have time for time management.

With that said, here is a simple seven-step plan to mastering your time and exploding your productivity, while still enjoying a full and balanced life:

Step #1: Get clear about what you want and why you want it. Harv Eker says, “Most people don’t get what they want because they don’t know what they want!” I agree. Most people are like a leaf floating upon the river of life, allowing the current to toss it to and fro, without any pre-determined destination. Reminds me of the Cat in Alice in Wonderland who tells Alice, “If you don’t know where you are going, any road will take you there.” Before you can ever begin to create a “successful life” you must first sit down and determine for yourself what success looks like to you. But just knowing what you want is not enough; you must know WHY you want it! The late Jim Rohn affirmed: “When you know what you want, and want it bad enough, you will find a way to get it.”

One of the unique advantages of becoming a FastTrak member, is that every ninety days you’ll be guided by your own personal coach to complete a “Quarterly Attraction Planner”. This worksheet is specifically designed to help you set measurable goals in each of your eight life areas, clarify your BIG vision and get connected with the compelling reasons why you MUST take action now to make it happen. According to Anthony Robbins, “Clarity is power.” The clearer you are about where you’re going, the easier it will be to determine where to invest your most valuable asset–your time.

Step #2: Stop majoring in minor things. If you’ve read Stephen Covey’s book, “7 Habits of Highly Successful People,” you may recall his “Time-Management Matrix”. For the uninitiated, here’s how it works: Everything we do on a day-to-day basis falls into one of the following four Quadrants: Quadrant 1 includes anything that is urgent and important. I call this the “Crisis Quadrant.” Putting out fires and dealing with that crisis closing would fall into this category. Most people spend most of their time stuck in perpetual crisis mode and then they wonder why they never get ahead. The only way to escape this madness is to determine the root cause of each crisis and then put an effective plan in place to prevent future crises from occurring. This activity would fall in to the next quadrant, Quadrant 2.

Quadrant 2 is the realm of the important but not urgent. In Brian Peart’s, “Mastering Time Management” training program, he describes Quadrant 2 as the, “Realm of Greatness.” The more time you invest in Quadrant 2, the less time you’ll have to waste putting out fires Quadrant 1. Examples of Quadrant 2 activities include: exercising, studying and implementing marketing strategies, meeting with referral partners, spending quality time with your family, submitting required documents well in advance of the closing date, etc. Brian Peart explains further, “Spending time with your child is important not urgent. You can do it today or tomorrow. But keep putting it off, and soon you will have a teenager in trouble – now you have a crisis.”

Quadrants 3 and 4 are comprised of those unimportant, low value activities that either need to be delegated (if urgent) or deleted altogether (if not urgent). Your goal should be to spend at least 80% of your time in Quadrant 2, doing those high leverage activities that produce the greatest results! In order to do that, you’ll need to master the following five steps…

Step #3: Focus on your top three highest value activities. Regardless of what you want to accomplish in life, there are always just a few key things that will bring you the greatest results. I call them “High Value Activities”; Brian Peart calls this concept, “The Law of Few Things”; others might call it, “The Pareto Principle”. Regardless of what you want to call it, they all point to the same question: “What top three activities will bring you the best results with the least amount of time, energy and money?” These three things will always be Quadrant 2 activities – they’re important but not urgent. Your level of success or failure will be determined by how much of your time you invest doing these things on a daily basis.

Step #4: Delegate, Systematize, Automate. If you want to make $100,000 per year working 40 hours per week, you need to be doing high value activities that generate $52/hr or more. If you allow yourself to get bogged down in the minutia $15/hour tasks, your income will adjust itself accordingly – to $15/hour. That’s why it’s so critical to constantly be asking yourself, “Can this task be delegated, systematized, or automated?” If the answer is yes, then do it!

When delegating, use Brian Peart’s five laws of delegation:
1. If someone can do something 80% as good as you – delegate!
2. Delegate to competent people.
3. Let go, let them work, let the process happen.
4. Check up to make sure things are done in the time frames you set.
5. If someone fails, learn from it and move on – don’t carry it with you.

Step 5: Block Schedule. Once you’ve identified your top three highest value activities, the next step is to start blocking them into your calendar. Anthony Robbins states that, “If you talk about it, it’s a dream. If you envision it, it’s possible. But if you schedule it, it’s real.” For best results, schedule your events for a minimum of one hour so you have enough time to build momentum. Since everything always takes longer than we expect, add an extra 30-60 minutes of “buffer time” to each scheduled event.

Step 6: Honor Your Schedule. Unfortunately, this is where most people drop the ball. Inevitable distractions and interruptions usually take them out. How about you? You say, “This year is going to be different”, but what are you doing differently than last year when it comes to planning your work and working your plan? Jim Rohn rightly noted that, “Affirmation without discipline is the beginning of delusion.”

Here are three steps to honoring your block schedule: First, set up a voice mail message that trains people when you’re available and when you’re not. Second, schedule 2-3 times per day for responding to voice mails and emails. Second, turn off your phone, Skype and email to avoid distractions. Third, get a lock and a “Do Not Disturb” sign for your office door. Understand that when you say “NO” to distractions, you’re saying “YES” to your dreams!

Step 7: Daily and Weekly Planning. Most people don’t plan to fail, they simply fail to plan. Brian Peart determined that, “One hour planning saves you five hours in wasted time.” That’s why making time for “Weekly Review and Planning” is so important. This is where you block off 1-3 hours every Sunday night or Monday morning to debrief the past week, acknowledge your progress and lessons learned, and set priorities for the upcoming week. Ask yourself this question: “What three things, if accomplished, would make this a winner week?” Break these goals up into specific action steps, schedule them and then do whatever it takes to follow through!

Free Audio Download: How to Close 30+ Deals/Month and Still Have a Life!

What do you think of this video? Please submit your feedback below. I love feedback!

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7 Ways Top Producers Think Differently Than All The Rest

admin — Fri, 05 Feb 2010 16:50:56 +0000

By Doren Aldana

Have you ever wondered why some mortgage professionals quickly skyrocket to success while the majority continue to struggle just to eke out a meager existence? Watch this video and you’ll discover seven secrets to their success…

What do you think of this video? Please submit your feedback below. I love feedback!

The post 7 Ways Top Producers Think Differently Than All The Rest appeared first on Doren Aldana.

A Tribute to My Mentor, Jim Rohn.

admin — Thu, 31 Dec 2009 19:17:24 +0000

By Doren Aldana

On December 5th, 2009, Jim Rohn passed away. Apparently he had been battling Pulmonary Fibrosis for the past eighteen months. I just had no idea his health had deteriorated so rapidly. The news came as a complete shock! I still have a hard believing that he’s actually gone. Hailed by many as America’s foremost business philosopher, Jim will be deeply missed by millions of his students around the world – me included. I never got a chance to thank him personally for the profound impact he had on my life… so I’ll share my gratitude with you here, as we enter into the New Year.

I first discovered Jim Rohn at age 23, back in my “Network Marketing” days. This was a season in my life when I was totally sold out on network marketing as the B-Line Express to financial freedom. It all started with Amway at age 19. After seeing all those circles being drawn and the unlimited income potential those circles represented I set a goal to become a millionaire by age 25. Sounded great in theory but there was only one problem: a dream without discipline is delusion. Instead of just digging my heels in and going to work, I would just hop from one opportunity to the next, always chasing the next shiny object. I was going nowhere FAST. In fact, in just four short years I managed to accrue over $30,000 in debts!

Now at this point, you’d think I’d have enough brains to figure out that my strategy wasn’t working and that I needed to try something else. Well, apparently I wasn’t that smart. I had this idea that if I could just find that “right opportunity” I’ll be able to create the financial freedom I’ve been seeking all these years. As you can see, I wasn’t the sharpest tool in the toolbox. So, there I was at age 23, forking out more dough for the umpteenth independent distributorship. This time it was a health products company called, Life Force International. This was certain to be yet another complete waste of time, energy and money had my sponsor not given me some personal development tapes to listen to – one of which was a tape by Jim Rohn. Little did I know that this was the beginning of a personal development journey that would change my life forever!

Jim Rohn’s simple, yet profound success philosophies began to awaken me out of my deluded stupor and smacked me upside the head with theempowering truth that things won’t get better until I get better; for things to change I need to change. As simple as that might sound, I had somehow deceived myself into thinking that the key to my success was without rather than within. Then Jim Rohn turned all of this on its head when he said, “Success is not to be pursued; it is to be attracted by the person you become; success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” Of course, none of this is anything “new”, but it’s these simple truths that set me free.

All of a sudden, I had a newfound thirst for learning and improving myself. I began filling my mind with empowering books, audios and seminars. I became a bit of personal development junkie. Before long my results started to turn around for the better. Within one year I had met my beautiful wife, Michaela, at a Harv Eker seminar, built a six-figure income and launched my coaching company, Power of Choice Coaching Inc. I never did make my millions in network marketing but I found my path. I can’t imagine what my life would be like had I not been touched by the remarkable life, message and wisdom of my great mentor, Jim Rohn. I will be forever grateful.

While Jim may have left this physical plane, the power of his words continues to illuminate the hearts and minds of people all over the world. In his wake, his empowering legacy lives on. That is a life well lived, worthy of emulation by all.

In closing, let me leave you with a few of my favorite Jim Rohn quotes:

“Failure is simply a few errors in judgment, repeated every day.”

“Formal education will make you a living; self-education will make you a fortune.”

“If someone is going down the wrong road, he doesn’t need motivation to speed him up. What he needs is education to turn him around.”

“It is the set of the sails, not the direction of the wind that determines which way we will go.”

“Don’t wish it were easier, wish you were better.”

“We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment.”

What do you think of this post? Please submit your feedback below. Happy New Year!

The post A Tribute to My Mentor, Jim Rohn. appeared first on Doren Aldana.

How to Help Your Realtors Attract More Hot Listings!

admin — Thu, 17 Dec 2009 20:33:28 +0000

By Doren Aldana

This little-known referral strategy is based on a very simple premise: Realtors are always looking for ways to improve the success rate of their listing presentations so they can get more listings with less effort. What if just by simply sending one simple letter to the potential listing client you could improve your Realtor’s presentation-to-listing ratio by 10-30%?! Do you think they might be compelled to send you a few more referrals? Duh! Of course they would! Not only that, they’ll be singing your praises to all of their buddies in the office. Check it out…

Get our FREE DVD/CD Set: 7 Secrets to Attract Referrals on Autopilot!

What do you think of this video? Please submit your feedback below. I love feedback!

The post How to Help Your Realtors Attract More Hot Listings! appeared first on Doren Aldana.

More WOW = More Referrals!

admin — Tue, 15 Dec 2009 21:11:28 +0000

By Doren Aldana

I have a question for you: What’s the single most effective way to differentiate yourself as a true professional and become ultra referral worthy? Answer: Create More WOW Factor! In this new video you’ll discover how to WOW your clients with outstanding professionalism and systematically create raving fans who can’t stop spreading the word about YOU and your First Class Service! Check it out…

Get our FREE DVD/CD Set: 7 Secrets to Attract Referrals on Autopilot!

What do you think of this video? Please submit your feedback below. I love feedback!

The post More WOW = More Referrals! appeared first on Doren Aldana.

The Database Explosion Secret

admin — Fri, 11 Dec 2009 18:29:24 +0000

By Doren Aldana

How would you like to have Financial Planners, CPAs, Realtors, etc. eager and motivated to endorse you to their entire database of clients – even if they don’t know you from a hole in the wall? Watch this short video and you’ll discover one the fastest, easiest, cheapest, most unusual ways to attract new referral partners and explode your database with mortgage prospects almost overnight! Check it out…

Get our FREE DVD/CD Set: 7 Secrets to Attract Referrals on Autopilot!

What do you think of this video? Please submit your feedback below. I love feedback!

The post The Database Explosion Secret appeared first on Doren Aldana.

How to Get Realtors to Pay for Your Mailings

admin — Wed, 02 Dec 2009 15:01:58 +0000

By Doren Aldana

In this video I reveal an unusual strategy for motivating Realtor’s to happily pay for your mail outs and better yet, endorse you as their #1 lender of choice to their entire database – every single month! Check it out…

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Secret Weapon: How to Turn Your Database into Dollars!

admin — Thu, 26 Nov 2009 15:00:25 +0000

By Doren Aldana

This video reveals my “ultimate secret weapon” for mining the gold from your client database so you can attract more repeat and referral business on autopilot. Check it out…

NOT A MEMBER YET? CLICK HERE

MEMBER ONLY: DOWNLOAD THIS TOOL

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How to Get Realtors to Pay for Your Advertising

admin — Wed, 25 Nov 2009 15:08:29 +0000

By Doren Aldana

Here’s a new video I just added to my blog which reveals how to get Realtors to pay for your advertising and send you a boatload of referrals. If you’ve ever wondered how to get more quality referrals from Realtors without having to sit around at open houses or pay referral fees THIS 7 MINUTE VIDEO IS A MUST SEE! Check it out…

Get our FREE DVD/CD Set: 7 Secrets to Attract Referrals on Autopilot!

The post How to Get Realtors to Pay for Your Advertising appeared first on Doren Aldana.

The Referral Wheel Concept

admin — Mon, 23 Nov 2009 16:18:13 +0000

By Doren Aldana

Want to attract more quality referrals without having to beg, bribe or ask for ’em? It’s easy. Just implement referral systems that do the asking for you. This short video shows the dramatic impact just one good referral systems program can have on your mortgage business (you’ll be shocked). Check it out…

Get our FREE DVD/CD Set: 7 Secrets to Attract Referrals on Autopilot!

The post The Referral Wheel Concept appeared first on Doren Aldana.

Blog | Doren Aldana

New Video: 6 Costly Mistakes Mortgage Pros Must Avoid When Calling on Realtors

By Doren Aldana

New Video: Why Realtors Won’t Give You The Time Of Day: A Strategic Approach to Mortgage Marketing

By Doren Aldana

New Video: 3 Strategies to Overcome Call Reluctance When Calling on Realtors

By Doren Aldana

New Video: How to Stop Wasting Your Time With Coffee Meetings & Start Attracting Top Realtors As Exclusive Partners

By Doren Aldana

The 6 Common Pitfalls of Coffee Meetings

5 Signs You You’re Doing It The Hard Way

Watch this video to learn the REAL SOLUTION…

New Video: How to Win as a Mortgage Pro in ANY Market, Not Just a “Fair Weather” Market

To WIN in ANY market, you must master the art and science of attracting top-producing Realtors as EXCLUSIVE partners (who each send you 1-3+ deals per month)… without inflicting yourself with the hell of cold calling, begging, bribing or kissing butts.

You see, if you want to win in ANY market, you have to master the game of building stability through diversification.

Take market share

Get resilient and resourceful

Turn adversity into opportunity

Expand their marketing

Position themselves to prosper

Mortgage Marketing Spotlight: How a Newbie LO with Just 1 Month of Experience Booked 6 Meetings With Top-Producing Realtors in 1 Day!

Mortgage Marketing Spotlight: How Brittany Quesnell Landed a Top Realtor Partner Doing 100+ Transactions Per Year… Without Cold Calling!

Mortgage Marketing Spotlight: How Misty Sessions 10X’d Her Closings in Just 2 Months!

Mortgage Marketing Spotlight: How Kirsten 6X’d Her Closings in Just 4 Months!

Mortgage Marketing Spotlight: How Brenda Dintino-Duran Broke Her Company’s Closings Record with 53 Closings in One Month!

Mortgage Marketing Spotlight: How Samuel Borthwick Went From $10k/mo. to $87k+/mo. in just 10 months (Without Cold Calling)!

Mortgage Marketing Spotlight: How Kira 7x’d Her Income in 5 Months!

Mortgage Marketing Spotlight: How Scott Memmott 14X’d His Production with 19 Loans in One Week!

Mortgage Marketing Spotlight: How Robert Spiegel DOUBLED His Production (from 6 loans per month to 12 loans per month) in Just 4 Months!

Mortgage Marketing on Facebook: How Jessica Swystun Took 7 Mortgage Apps in One Day – For Just $3.90 Per Lead!

Mortgage Facebook Ads: How Penny Wrightly Generated 85 leads and 4 Apps in Just 4 days!

You’re not alone.

Fast forward…

That’s a cost of just 47 cents per lead!

Loan Officer Referral Marketing Spotlight: How John Suppa Landed 3 BIG-TIME Realtors (Worth $360k+/yr) in Just 3 Weeks!

Mortgage Marketing Spotlight: How Bryan Hooper Booked 5 Realtor Meetings in One Week!

Facebook Ads for Mortgage Pros: How Steve Hankla Got 15 Leads and 1 App in Just 2 Days From His Very First Video Ad on Facebook!

Mortgage Marketing Breakthrough: How Mark Gagliardi Tripled His Income in Just 3 Months!

Top Producer Interview: How Chris Paliska Went from Zero to $92M in Just 3 Years!

Mortgage Marketing: How to Overcome The Top 6 Realtor Objections With Ease, Grace & Confidence

Mortgage Marketing: How to Fill Your Pipeline With The “Hour of Power”

Mortgage Marketing: The Daily Masterpiece Blueprint — How To Structure Your Day for Success!

Mortgage Marketing: How To Build a Mortgage Business That Sets You Free!

Mortgage Marketing Mindset: The Inner Game of Success!

Mortgage Marketing: How to Crush Your Goals Faster By Delegating Sooner!

Mortgage Marketing: The Critical Ingredient to Your Success (That Will Either Make You or Break You)!

Mortgage Marketing: How to Bolster Your Pipeline and Expand Your Income!

Mortgage Marketing: How to Attract Top Dog Realtor Partners and Get Them To Send ALL Their Referrals!

Mortgage Marketing: How to Cut The Clutter and Focus On What Works!

Mortgage Marketing: How to Become a “BEAST” of Implementation Who Takes Massive Action!

Mortgage Marketing: What’s The Optimal Frequency For Sending Emails?

Mortgage Marketing: How to DOUBLE Your Income and DOUBLE Your Time Off in 12 Months Flat!

Mortgage Marketing: 3 Simple Disciplines for Skyrocketing Your Productivity!

Mortgage Marketing: The Magic Wand Letter

What’s Working Now in Mortgage Marketing: The Annual Mortgage Review

Mortgage Marketing: Time Management Doesn’t Work — Forming Habits Does!

Mortgage Marketing: 4 Ways to Double Your Income In 12 Months Flat!

Mortgage Marketing: 3 Success Secrets of Top-Producing Mortgage Pros!

Mortgage Marketing: 3 Pillars of Lead Generation (Part 3)

Mortgage Marketing: 3 Pillars of Lead Generation (Part 2)

Mortgage Marketing: 3 Pillars of Lead Generation (Part 1)

Mortgage Marketing Mindset: How to Become a Powerful Problem Solver… and an Inspiring Leader!

Mortgage Marketing Mindset: How to Make the “Impossible” Possible

Mortgage Marketing Mindset: How Your Daily Agenda Will Make or Break Your Success

Mortgage Marketing Mindset: Do’s and Don’ts When Defining Your Goals (How to Actually Achieve Them!)

Mortgage Marketing Mindset: How to Turn the Invisible into the Visible

Mortgage Marketing: How to Use Video to Magnetically Attract Red-Hot Mortgage Leads!

Mortgage Marketing: How to Put Your Email Marketing on Autopilot!

Mortgage Marketing: How to Use Video to Get on the 1st Page of Google!

Mortgage Marketing: How to Supercharge Your Social Media Results!

Mortgage Marketing: How to Get Close 95% Of the Room At Your Real Estate Office Presentations!

Mortgage Marketing: How to Attract Realtor Partners Using Killer-Effective Email!

Mortgage Marketing: How to Email Your Prospects and Clients for Best Results!

A Cool Tool for Helping Your Realtors Create a Killer Marketing Plan!

Mortgage Marketing: How to Get Your Realtor Partners to Send You More Referrals More Often!

Video Demo: How to Post to All Your Social Media Platforms At Once… With A Click Of Your Mouse!

Mortgage Marketing Mindset: The True “Secret” of Success That Trumps All The Others

Mortgage Marketing: How to Invest Your Time for Maximum Profit!

Mortgage Marketing: The Fastest Way to Achieve Your Your Goals!

Anthony Robbins’ #1 Success Secret…