When it comes to a paint project, Ace is the helpful place for all of your paint project tools and quality paint. To motivate procrastinating DIYers who want to paint a room “someday,” Chicago creative advertising agency OKRP came up with a clever idea for Ace Hardware to declare a single day in the Spring DIY season as “Some Day” – the day Ace will help you finally tackle that paint project.

Challenge 

OKPR partnered with M&G to address a key challenge: How to get reputable DIY’ers on social media to proudly show their gratitude to Ace Hardware for its signature help to make ‘Some Day’ finally happen thanks to all of the retailer’s ‘Some Day’ promotional paint offerings. The assignment was to create ‘paint motivation kits’ worthy of social content and media storytelling. It had to look and feel premium, and its contents needed to bring to life the ‘Some Day’ story. Beyond the creative concept challenge, M&G had to ideate within a set budget and also gain client approvals, produce, print and procure all contents within a tight project timeframe.

Solution

We advised OKRP on creative kit design and its interactive contents, providing a detailed menu of all viable options that we confirmed can be produced within the tight project timeline along with guidance on content dimensions / quantities / print quality parameters to stay within budget and achieve the desired ‘premium’ look and feel. We concepted, procured and produced the promotional items – including a paint guide, a keepsake paint tips prop designed as a sturdy paint brush, t-shirts, hat, brushes, and paint swatches – in the kit. The M&G team managed the kit assembly and day-to-day shipments of kits the moment media interest was confirmed and managed a daily shipping tracker. 

As the OKRP team realized strong media attention for the campaign, Ace Hardware greenlit the agency’s idea to throw a parade for a popular DIY’er couple on social media who finally made ‘Some Day’ happen thanks to Ace. OKRP turned to M&G once again to help create an eye-catching Ace Hardware ‘Some Day’ campaign float to turn a quiet suburban street in Florida into a lively parade scene and made-for-media event. One of M&G’s creative team members helped to procure float banner printing and also provided onsite support to assemble and design the float and help manage event logistics.

Outcome

The “Some Day” campaign helped drive Ace Hardware’s record number of Spring season paint consumers within its paint category and won the brand marketing industry’s coveted Reggie Award as a top brand activation campaign. The agency partners touted the kits as an important centerpiece of the campaign story’s success. The kit and its contents were featured in numerous DIYer’s social media posts, and even made an appearance on Chicago’s very own WGN’s live broadcast coverage of Ace’s ‘Some Day’ campaign!

M&G: Printers of the Amazing

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

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Overview

As one of the last remaining free admission zoos in the country, Lincoln Park Zoo is committed to inspiring children and adults alike to learn about and protect biodiversity. To guide their evolution, the zoo developed “The Zoo of the Future” – an ambitious new 5-year strategic plan outlining how they will become innovative stewards for animals while fostering connections between people and wildlife.

Challenge

Lincoln Park Zoo required a signature brochure piece that would powerfully communicate the themes and objectives of their new strategic plan. The brochure needed to evoke a sense of inspiration and excitement around the zoo’s vision, capturing the attention of key stakeholders like donors, members, and the local community.

Solution

For the print production of this marquee brochure, Lincoln Park Zoo turned to M&G. We printed their unique 28.5 x 11 inch double gate fold brochure design using vivid UV inks on luxurious 100# Cougar Opaque Cover stock. The UV inks made the vibrant nature photography and colors pop off the page. The thick, opaque cover provided a substantial premium feel befitting the prestigious Lincoln Park Zoo brand.

Outcome

With M&G’s expertise in UV printing combined with premium paper, this strategic vision brochure brings the zoo’s ambitious “Zoo of the Future” plan to life in a bold and impactful way. The high-profile piece communicates inspiration and excitement, rallying donors, members and the community around Lincoln Park Zoo’s transformative 5-year roadmap to becoming passionate animal stewards and educators.

M&G: Printer’s of the Amazing

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

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At M&G, protecting our planet and our community defines how we approach printing. We hold ourselves accountable to tangible goals that shape daily decisions and drive future progress.

Modern Printing Technology

Ink jet printing significantly reduces our carbon footprint compared to traditional offset printing. Setup waste is below 5% per project. The inkjet process eliminates petroleum-based inks and chemical solvents, reducing waste.

In our offset printing, we actively work towards an aggressive reduction in our carbon footprint. One of our key sustainable practices is the use of UV inks, providing additional benefits to both our processes and the environment. UV inks offer faster drying times, reducing energy consumption during production. Additionally, they contain fewer volatile organic compounds (VOCs), contributing to improved air quality and worker safety. UV inks are also known for their vibrant colors and durability, ensuring a high-quality print product with minimal environmental impact.

M&G advocates for digital proofing and sign-offs when appropriate, reducing the need for hard copy proofs, chemicals, substrates, and transportation.

Impact Tracking

We actively track and recycle solvent, paper, cardboard and aluminum. Recent totals recycled annually include: 

• 120 tons of paper
• 550 gallons of solvent
• 10 tons of cardboard
• 5.5 tons of aluminum plates

Energy Efficiency Investments

Our 40,000 square foot manufacturing facility enhances energy efficiency with the use of LED lighting, further decreasing our carbon footprint.

Ethical Sourcing Commitments

Being an FSC® Certified Company, we take pride in our ability to produce specific jobs using the chain of custody process for responsible sustainable forest management. 

Printing on FSC® accredited paper from sustainably managed forests helps:

• protect animal habitats
• maintain biodiversity
• protect old growth trees
• ensure zero deforestation
• protect the rights of indigenous people
• ensure a fair wage
• ensure safe working conditions

Our certification holds us accountable to strict standards when it comes to our own environmental policies and procedures. From how we process waste to how we package your orders, everything is taken into account. As part of our certification, we have yearly audits to ensure we are continuing to follow the standards set by the Forest Stewardship Council (FSC®).

Community-Focused Values

We take immense pride in being an integral part of the vibrant Chicago community. Your decision to support local businesses like M&G not only enhances the unique character of our city but also plays a crucial role in reducing carbon footprint. By choosing local, you are actively contributing to the well-being of our environment, and for that, we are sincerely thankful.

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

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Overview

Aspiring to position the city as the premier Midwest travel destination, the Chicago photographer asked for M&G’s help creating a visually compelling coffee table book. This project aimed to celebrate Chicago’s unique allure, captivating both tourists and locals alike.

Challenge

Faced with the task of encapsulating Chicago’s multifaceted charm, from iconic landmarks to hidden gems, our challenge was to create a coffee table book that resonated with a diverse audience. The objective was clear – to position Chicago as a go-to destination for both residents and visitors.

Solution

M&G proposed a perfect-bound coffee table book with a gloss-laminated cover, ensuring a durable and visually appealing result. The glossy finish added sophistication, enhancing vibrant visuals of Chicago’s landscapes and attractions. Careful curation struck a balance between renowned landmarks and lesser-known treasures, creating a comprehensive visual journey through our magnificent city. Thoughtful design aimed to evoke pride in locals and curiosity in tourists.

Outcome

The Chicago photography book not only achieved its objective but became a cherished symbol of the city’s vibrancy. The book is a testament to our commitment to celebrating the unique narratives of our clients and empowering them to showcase their stories through print.

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

The post Inspiring Discovery Through Distinctive Printed Elegance appeared first on Printers of the Amazing.

Overview

Dreamtown, an upmarket Chicago realtor, needed brochures to connect with their target home buyers. M&G assisted printed brochures that projected a sophisticated appeal to attract modern professionals exploring new home offerings. 

Challenge

Dreamtown’s modern community visions needed brochures to match their refined brand, catering to discerning buyers. The brochures needed to feature attractive lifestyle elements that homebuyers seek.

Solution

M&G produced high-end real estate saddle-stitched books with pearl metallic paper stock to emulate luxury finishes found throughout Dreamtown represented properties. Ongoing collaboration provided pre-press proofing guidance to ensure representations aligned with true neighborhood atmosphere.

Outcome

Dreamtown’s use of the thoughtfully designed saddle-stitched books contributed to increased buyer walkthrough requests.  

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

The post Reflecting Contemporary Style in Real Estate Profile Collateral appeared first on Printers of the Amazing.

Overview

A global leader in premium spirits behind iconic whiskey labels like Jim Beam and Maker’s Mark, Beam Suntory wanted to educate sales teams on product intricacies through striking collateral. With an established relationship providing print materials, the company tapped M&G’s expertise producing high-end sales tools.

Challenge

Beam Suntory required a sales guide balancing portability with durability to withstand frequent use during client meetings and events. The piece needed creative design reflecting prestigious liquor brands yet remaining easy to navigate. 

Solution

M&G produced a 68-page double wire-o bound guide with a clear acetate front cover allowing custom branding without scuffing. Die-cut rounded tabs organize content by brand families. We recommended optimal printing and finishing techniques to maximize visual impact.

Outcome

Beam Suntory sales teams widely leveraged the new spiral-bound sales guide – combining form and function through visually striking photography that positively impacted sales and product growth. 

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

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Overview

As a category leader, Colgate consistently seeks impactful consumer touchpoints that harmonize educational content with valuable coupon savings. To meet the demand for seamlessly integrating brochures with coupons while offering informative guidance, Colgate collaborated with M&G to engineer creative in-store activation brochures designed to drive purchase consideration.

Challenge

Effectively blending expert-backed oral care advice with integrated brochure coupons presented a challenge—capturing shopper attention while ensuring easy voucher removal for informed decision-making. The materials needed to visually stand out in crowded aisles, effectively conveying Colgate’s brand positioning as a leader in oral care. Additionally, the challenge involved creating an engaging brochure display that showcased the brand’s offerings.

Solution

M&G devised eye catching die-cut brochures with easy one-handed coupon removal. To elevate the impact, the brochure display was printed on iridescent paper, catching the light and featuring a mirror for shoppers to see the color of their teeth. 

Outcome

Consumers responded positively to the brochures, appreciating the integrated savings alongside helpful guidance. The coupon marketing campaign resulted in increased sales during the promotion period, successfully capturing attention at crucial moments and influencing smart oral care purchase decisions. The eye-catching display further enhanced Colgate’s brand visibility, creating a memorable shopping experience for consumers.

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

The post Innovative In-Store Coupon Marketing for Colgate appeared first on Printers of the Amazing.

Overview

Amsted Rail pioneers reliable freight rail infrastructure components. The company sought a functional sales tool to highlight advanced manufacturing intricacies to railroad executives and prospective partners in a way that reflected exceptional craftsmanship.

Challenge

Standard brochures often fail at demonstrating intricate mechanical details effectively. Amsted needed a guide that vividly illustrated next-generation concepts. This would help prospects fully understand the functionality and precision engineering that set Amsted apart.

Solution

Understanding limitations of traditional print collateral, M&G proposed producing the sprial bound guide using transparent synthetic overlays to mimic building a locomotive, enabling step-by-step visualization of internal components. Durable bindings evoked longevity despite extensive handling.

Outcome

The Amsted Rail guide received rave reviews. Its interactive format strengthened quality perceptions while enabling more meaningful discussions around product benefits. Intrigued prospective partners gained confidence in Amsted’s precision. By lending production and positioning perspective, M&G helped Amsted Rail drive competitive advantage as an innovative industry leader. 

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

The post Printing Premium Sales Tools for Amsted Rail appeared first on Printers of the Amazing.

Overview

Factbird is a pioneer in manufacturing intelligence software, revolutionizing factory ecosystems by providing actionable insights into operational performance. Realizing clients needed more process visibility, Factbird approached M&G to create a helpful printed guide educating manufacturers on optimization best practices. 

Challenge

Factbird faced the challenge of creating a guide that communicates their platform’s value clearly. The booklet had to balance technical robustness with accessibility, using visuals and explanations tailored to plant managers and operators leading evaluations. 

Solution

In response, M&G crafted a 20-page, booklet that guides readers through Factbird’s capabilities using straightforward language, thoughtful layouts, and explanatory graphics. The finishing touches were designed to enhance approachability, with clean points highlighting data gathering, visibility features, OEE tracking, and more. The durable saddle stitch binding ensures easy access for decision-makers, whether at trade show booths or in small group discussions.

Outcome

Shortly after the launch, Factbird reported increased demonstrations and pilot kickoffs, attributing success to overview booklet. The piece facilitated clearer discussions, saving teams time when explaining fundamentals. Factbird continues to expand the availability of the guide, using it as a tool to guide buyers towards the priorities empowered by their manufacturing intelligence platform.

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

The post Crafting an Approachable Overview to Drive Deeper Factbird Explorations appeared first on Printers of the Amazing.

Overview

Columbia College provides a curriculum blending creative arts, education, and business courses for nearly 7,000 students in Chicago’s Cultural Mile downtown. Seeking to effectively showcase its offerings to diverse prospective applicants and parents, Columbia College partnered with M&G to produce a print promotional piece communicating its unique ethos.

Challenge

Columbia College sought print collateral that would resonate with both prospective creative-focused students as well as practical business-minded parents. The promotional piece needed to communicate depth across the curriculum including media arts, liberal education and business courses. Columbia College also wanted lasting tangible materials reflecting technical printing sophistication and elevated design. 

Solution

M&G produced and printed a 52-page perfect bound book with a translucent vellum cover symbolizing the talents within Columbia’s creative community. Meticulous printing combined with Columbia’s bold curation aimed to inform and engage prospective students on educational offerings.

Outcome

The finished piece surpassed expectations, becoming an embodiment of Columbia’s values and leaving tremendous impact on prospective students and their parents. In the words of Associate Professor of Instruction Sarah Faust, “M&G brought our vision to life with precision and creativity.”

M&G: Chicago’s Printers of the Amazing  

When it has to be amazing, M&G stands as a trusted partner for Chicago businesses, educational institutions, graphic designers and non-profits. From brochures and booklets to trade show graphics, signage systems and packaging, we deliver tailored print solutions that produce exceptional results – combined with personalized service and support you need. As beautiful as our print work is, it’s not the only way we can help you grow your business. Our Printegration service menu includes strategic planning, creative studio support, procurement, direct mail, warehousing, kitting, drop shipping, digital storefront and more. As an FSC®-certified, sustainable printer, we minimize environmental impact. As a WBENC certified business, we are proudly opening doors for future generations of woman business leaders. To learn about all the ways we can simplify your marketing operations and help you tackle bigger marketing challenges – all while aligning with and amplifying your values – go to www.mgchicago.com or (773) 247-1596.

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