Motiva Web Consulting

To flag or not to flag language links?

Antonella — Mon, 18 Jul 2011 21:23:46 +0000

When launching a multilingual site, oftentimes the navigational system of language and country is left to the end, with publishers just slapping on a flag to denote language. But in most cases, the use of flags is not the most effective way to express language choice.

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My Widgets have disappeared!

Antonella — Mon, 16 Aug 2010 14:42:52 +0000

Have you ever had your widgets disappear and have to recreate them again? Here is at least one explanation of why this happens and how to avoid it.

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How to Start a Blog, and Drive Traffic to It

Antonella — Mon, 19 Jul 2010 22:14:37 +0000

Although blogging has become ubiquitous, many of my clients still find the world of blogs a mystery. I like to introduce them to blogs and show them how easy it is to do. Nonetheless, there is more to running a blog than opening an account, so I’ve come up with the following checklists as a brief introduction to blogging....

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Marketing Strategies to Promote Your Website Pt 4

Antonella — Sun, 18 Jul 2010 21:17:46 +0000

In Part 4 of this article on how to promote your website, we show you some offline marketing strategies that should be used alongside the online strategies described...

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Marketing Strategies to Promote Your Website Pt 3

Antonella — Sun, 18 Jul 2010 20:15:15 +0000

E-mail marketing is a critical component to bringing new visitors to your site and past visitors coming back. Just never send unsolicited e-mails. Spamming will hurt the reputation of your company. E-mail marketing is a huge topic in itself, so I’ll just summarize a few key strategies here...

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Marketing Strategies to Promote Your Website Pt 2

Antonella — Sat, 17 Jul 2010 21:16:45 +0000

In Part 2 of this article on promoting your site, we delve into linking strategies. Link popularity is another important measure search engines look at in ranking your site in their indexes. Although the primary source of traffic for the majority of websites is through search engine results, links to and from other websites can help you to increase your search engine rankings, even if they might not generate as much traffic themselves. Therefore, link building should be part of your overall strategy...

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Marketing Strategies to Promote Your Website Pt 1

Antonella — Sat, 17 Jul 2010 21:11:16 +0000

Whether you are building a new site or have an existing site you want to expand, you need to get visitors to your site. How do you grow traffic? For starters, you should have a web marketing strategy in place. Here’s a useful summary of the most important techniques to help you create an overall strategy to promote your site. In part one we cover Search Engine Optimization (SEO)...

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