Movo Mobile - Mobile Marketing News

Neighborhood America Showcases Blueprint to Help PR Professionals Plan & Execute Successful Social Media Strategies

Thu, 25 Jun 2009 04:00:00 GMT

Neighborhood America Executive Vice President of Business Strategy, Dan Miller, will share a five-step action plan for using social media to promote business during a July 2nd luncheon hosted by the Central West Coast Chapter of the Florida Public Relations Association (FPRA) in Sarasota, Florida.

Dan will reinforce that although social (new) media doesn't replace traditional (old) media, there's a unique opportunity to extend brand awareness by developing a conversation rather than blasting a one-way message, and at a considerably lower-cost. One of the biggest challenges PR professionals face is achieving business objectives and measuring success. That's why Dan will share Neighborhood America's blueprint on how to think about and plan for strategies that meet a client's business goals, with ROI in mind.

Attendees are encouraged to bring their wireless computers for a hands-on session for creating a Twitter phone campaign. The event is open to non-members as well.

Who: Dan Miller, EVP of Business Strategy, Neighborhood America
What: Central West Coast Chapter of the Florida Public Relations Association Luncheon, "Enterprise Social Media - Stay in the Know"
When: Thursday July 2, 2009; 11:30 AM - 1:00 PM EST
Where: Fleming's Prime Steak House in Sarasota, Florida

Click here to register: http://www.cwcfpra.com/events/event.cfm?evtID=16.

To arrange an interview with Dan:

Contact:
Kathy Saenz, Corporate Communications Manager
Neighborhood America
(239) 591-6813

Neighborhood America Launches LISTEN, the First Independent Social Analytic Data Warehouse in the Enterprise Social Networking Market

Wed, 17 Jun 2009 04:00:00 GMT

Neighborhood America this week 'jumped the curve' in social analytics with the launch of its LISTEN Business Intelligence Infrastructure, the latest advancement of the company's award-winning Software as a Service platform, ELAvate. Unlike online transaction-based social data reporting architectures, LISTEN provides the industry's first fully independent data warehousing and reporting infrastructure. This brings Business Intelligence practices developed over the last two decades in the financial, health care, media and telecommunications industries to bear for enterprise social computing and enables enterprises to conduct deeper mining and analysis than is possible in online transaction environment-based reporting systems.

LISTEN's aggregation of detailed social data enables rapid slicing and dicing of community information across many key dimensions (such as date, time, member, member tenure, content type, activity, community, industry and sector). Its independence from ELAvate's online transaction environment allows enterprises to conduct this deep mining and analysis in a safe environment - without fear of impacting community operation and performance.

"Social computing data provides enterprises with the capability to listen to customers in ways that were unimaginable in the past; however, trying to do this without a true data warehouse is ineffective, time-consuming and risky," said Jim Haughwout, Neighborhood America's Vice President of Technology and Chief Information Officer. 'I am very excited by our team's creation of LISTEN and the way it will enable our customers to better understand the value of their communities.'

LISTEN is a part of the fifth generation of ELAvate, Neighborhood America's two-time CODiE award-winning enterprise social network platform. Through its integrated ELAvate Administrator Community Management Portal, ELAvate provides measurement and analysis across five categories of social Business Intelligence:

Membership Reporting provides insight into the growth and size of communities over time.
Engagement Reporting measures how (by tenure, time and volume) members are interacting across the community.
Performance Reporting reveals members of (and topics within) communities that are driving the greatest level of engagement. Rather than using arbitrary scores, LISTEN employs standard Six Sigma Customer-Driven Organization (CDO) approaches to measure weak, moderate and strong network interaction.
Opinion Analysis takes Engagement and Performance Reporting one step further and analyzes which elements of a community are driving high and low performance vs. engagement. LISTEN provides organizations this information into quadrants to allow community managers to target which areas of the community to promote to create greater engagement and value.
Cohort Analysis brings a more advanced Business Intelligence concept to social analytics by allowing community managers to organize members into groups and compare their interaction with the community. This allows enterprises to correlate the effects of external events (such as marketing campaigns, product launches or internal re-organizations) on the community.

Finally, LISTEN's use of open standards for modeling and storing social data makes it simple to combine ELAvate's social data with external data warehouse and reporting systems. This now allows Neighborhood America to offer its customers Business Intelligence integration that provides a 360-degree understanding of their enterprise.

To learn more about Neighborhood America's award-winning platform and new data warehouse, visit http://www.neighborhoodamerica.com/platform.

Upcoming Webinar Enlists Neighborhood America to Help Brands Achieve ROI with Twitter

Mon, 08 Jun 2009 04:00:00 GMT

Neighborhood America Senior Director of Business Development, Jason Breed, is the special guest this week on an interactive webinar that will discuss how big brand names are utilizing Twitter to improve bottom-line results.

Twitter is fast approaching a crossroads: is it built to last -- or will it fail to bring in real business results?

Presented by Marketing Experiments, the webinar titled, "Twitter Experiments: Getting Beyond the 'Now What?'" will explore what organizations can expect beyond the networking basics of Twitter and the value of crowdsourcing. Jason will present case studies of successful social media initiatives and take a look at the methods and models that organizations of all sizes are using to build their Twitter audiences.

Attendees will benefit from having the presenters review their Twitter profiles and live-optimization style.

Who: Jason Breed, Senior Director of Business Development at Neighborhood America and Marc Meyer at Digital Response Marketing Group
What: Webinar -- Twitter Experiments: Getting Beyond the 'Now What?'
When: Wednesday, June 10, 2009; 4:00 PM - 5:00 PM EDT
Where: Register at https://www1.gotomeeting.com/register/614693456.

To arrange an interview with Jason to learn more about this topic:

Contact:
Kathy Saenz, Corporate Communications Manager
Neighborhood America
(239) 591-6813

Neighborhood America Re-Launches Website Enabling Enterprise 2.0 and Government 2.0 Customers to Identify Profitable Social Media Solutions

Wed, 03 Jun 2009 04:00:00 GMT

Neighborhood America, a leading provider of enterprise social computing solutions, today announces the re-launch of its company website. The new site enables Enterprise 2.0 and Government 2.0 customers to more easily recognize Neighborhood America's strength and ability to support their growing need to align social media with financial gains.

This new website represents the first of many imminent strategic moves planned that will heighten public visibility of Neighborhood America as a market leader. Neighborhood America's strength is beginning to resonate throughout the analyst community, and as Senior Analyst William Zachmann ( http://www.wainhouse.com/wfz.html ) of Wainhouse Research ( http://www.wainhouse.com/wfz.html ) recently summarized, "Make no mistake about it, this company is a strong contender for Enterprise Social Networking leadership and one we will hear much more about in the year ahead…ELAvate should certainly be on the short list for any organization looking for a platform on which to launch an outward facing ESN site."

Visitors to the new site will immediately recognize some of those key differentiators that are catching the interest of analysts from Wainhouse, Gartner ( http://blogs.gartner.com/anthony_bradley/2009/02/10/moving-beyond-social-software-suites-to-virtual-neighborhoods/) and Saugatuck (http://www.saugatech.com/537order.htm):

Experience
For the past decade, Neighborhood America has delivered results for some of the world's most recognizable brands, as well as federal, state and local government agencies.

Platform
ELAvate, the company's award-winning Software as a Service platform, was honored with the SIIA CODiE Award ( http://www.siia.net/codies/2009/winners.asp )for the software industry's 'Best Social Networking Solution' for enterprises two years in a row.

Business Services
Moving away from the one-size-fits-all community approach, Business Services combine specific social technologies that are designed to solve real business challenges. Customers benefit from the ability to align their needs with technology solutions to efficiently drive ROI.

Analytics
Over the past six months, the company has focused on filling one of the crucial gaps in the industry - the deep analytics and reporting that is needed to tie social media to enterprise ROI. Effectively jumping the curve, Neighborhood America is the only enterprise social computing provider to offer a true dimensional data warehouse with the ultimate in flexibility, cohort analysis and comprehensive integration with existing reporting systems.

Enterprise Strength
As enterprises discover that greater customer engagement can add value to multiple disciplines throughout their organization, there is greater appreciation of the need to rely on one solution provider. Neighborhood America is only provider that enables the deployment of multiple Business Services - managed from one single, scalable and secure platform.

'Since joining the team at Neighborhood America, I have become acutely aware of the strength and advantages we bring to the marketplace that cannot be found in any other provider,' said Tom Edwards, who took over the reins as Neighborhood America's Sales and Marketing VP two months ago. 'With this re-launch, customers who are searching for social computing solutions will more readily understand how Neighborhood America can uniquely meet their needs today, and grow with them tomorrow.'

Neighborhood America Featured at Leading Symposium to Discuss Business Applications for Social Networking Technology

Thu, 14 May 2009 04:00:00 GMT

Neighborhood America, an award-winning enterprise social software provider, announces it will share its expertise on a fascinating panel May 22nd titled, "How Technology Drives New Business Strategy in the Age of Social Networks." The panel kicks off the Executive Master's in Technology Management (EMTM) Symposium at the University of Pennsylvania and a 20-year anniversary celebration.

The University's Wharton School, one of the world's most highly esteemed and influential business schools, invited Neighborhood America CIO and VP of Technology Jim Haughwout to speak on the transformative power of social networking technology.

As businesses are challenged with gaining a competitive advantage, Jim will enlighten attendees on how the power of social networks is being harnessed by community organizers, corporations, government leaders and others to achieve tangible business value - as has been the outcome for Neighborhood America's customers.

The panel includes George Krautzel, Co-Founder and President of Toolbox.com and Shawndra Hill, Operations and Information Management Department, The Wharton School.

The keynote address will be delivered by Guy Kawasaki, technology visionary and one of the social media industry's most influential thought leaders.

Who: Jim Haughwout, CIO & VP of Technology at Neighborhood America
What: Panel: How Technology Drives New Business Strategy in the Age of Social Networks
When: Friday, May 22, 2009; 1:30 PM EDT
Where: University of Pennsylvania, Claudia Cohen Hall; Philadelphia, PA

To arrange an interview with Jim at the EMTM Symposium:

Contact:
Kristi Grigsby, Senior Director of Marketing
Neighborhood America
(239) 591-6811

Neighborhood America's Enterprise Social Software ELAvate Wins CODiE Award for Best Social Networking Solution Second Straight Year

Thu, 07 May 2009 04:00:00 GMT

Neighborhood America announces today that it has won its second consecutive CODiE Award for 'Best Social Networking Solution' for enterprises. The company accepted the prestigious award Tuesday evening in San Francisco at the Software & Information Industry Association (SIIA) Summit, emerging from the competition as the recognized leader in the enterprise social computing industry.

The annual CODiE Awards are among the most esteemed in the software industry, celebrating outstanding achievements and vision in software, digital information and education technology industries. Through a unique combination of journalist and expert peer review, the 2009 CODiE Awards recognized 70 winning products from more than 850 nominations submitted.

Neighborhood America differentiates itself through its unique SaaS based Business Services model. Rather than offering a typical one-size-fits-all community platform, Business Services combine social networking applications with services to meet very specific business objectives. The company's enterprise and government customers derive high value from the solutions, while benefiting from a lower total cost of ownership.

In a press release issued by the SIIA, President Ken Wasch stated, "Now, more than ever, information technology is playing a vital role in fostering American innovation and providing a powerful economic engine. We should not only congratulate these winners, but we should keep a close eye on them. These are the products and businesses that will help ensure our country maintains its leadership in the global information economy."

"Our second CODiE Award is a tremendous honor for the entire Neighborhood America team and reflects our company's sustained market momentum," said Kim Patrick Kobza, President and CEO of Neighborhood America. "We would like to thank our customers who put their trust in Neighborhood America to make this possible, as well as the SIIA."

About SIIA:
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit www.siia.net.

Neighborhood America Customers Kodak Gallery, Men's Health Honored for Online Communities that Deliver Business Results

Mon, 27 Apr 2009 04:00:00 GMT

Neighborhood America announces two of its customers, Kodak Gallery and Men's Health, recently received awards for achieving return on investment (ROI) on social media marketing and building thriving customer-centric online communities.

These different companies set out with a similar purpose: engage consumers to generate sales, new advertising revenue and brand loyalty.

The Idea Center at Kodak Gallery (http://www.kodakideacenter.com) won a 2009 Effie Award. The Effies recognize any and all forms of marketing communication that contribute to a brand's success, "great ideas that achieve real results and the strategy that goes into creating them."

The Idea Center is an online community that empowers members to exchange ideas on how to use Kodak products to create personalized gifts and other creative projects using their digital photos. Results show that on average 10%, and sometimes as high as 25%, of the site's visitors purchase Kodak products directly through the community. And their average order size is 50% larger, too. The peer-to-peer conversations and recommendations happening within the community lead to increases in ecommerce revenue.

Min honored the Men's Health Belly Off! Club (http://www.menshealth.com/bellyoff/index.html) with a 2009 Best of the Web Award for Community/Social Networking. The Belly Off! Club enables members to find inspiration and encouragement from their peers to shed belly fat. Within the first six months, members collectively shed 58,000 pounds with 13,000 success stories shared to date. Members witness results and so does the brand, boasting a 10x ROI from a continuous stream of new advertising revenue.

A sharp focus on ROI is a hallmark of Neighborhood America and its customers. Neighborhood America takes a consultative approach when helping its customers build an online community that delivers business results. Kodak Gallery and Men's Health are proving to be trailblazers within their industries.

View the 2009 Effie winners: http://www.effie.org/downloads/2009_winners_list.pdf
View the 2009 min's Best of the Web winners: http://www.minonline.com/awards/bestofweb09/

MOVO and Magmito Bring Rich Social Software to Any Mobile Phone

Wed, 15 Apr 2009 04:00:00 GMT

DIDMO, the award-winning creators of the Magmito mobile content creation tool, and Neighborhood America, an award-winning provider of enterprise social software, have partnered to further extend Neighborhood America's mobile offerings to clients. Under the terms of the agreement, Neighborhood America will be an authorized reseller of Magmito products in North America. Neighborhood America's extensive roster of top brands and leading agencies will benefit from the Magmito's groundbreaking ability to create customized mobile applications compatible with nearly every carrier and handset in the world.

"Our partnership with Magmito enables us to enrich our mobile offerings, opening new avenues for our customers and their constituents to engage each other," said David Rippetoe, Sr. Director of Business Development, Neighborhood America. "Now our customers can more easily extend their online community strategies to the mobile phone, leveraging rich content from any Java enabled device."

DIDMO's Magmito is the mobile industry's first user-generated mobile content creation tool that allows anyone around the world to create, publish and share content on mobile devices. With Magmito's simple templates, customized applications can easily be distributed via SMS text message. The revolutionary service also includes the ability to implement polls, quizzes and forms, allowing consumer brands the ability to solicit feedback from customers while supporting peer-to-peer interaction and an enhanced social community via white labeling of the technology.

For years Neighborhood America has brought brands and customers together with rich, interactive social networking software. From Fortune 500 companies to the top names in entertainment and consumer products, Neighborhood America connects businesses and government agencies to the customers they depend on. Now with Magmito, Neighborhood America will be able to offer a more robust, integrated social media and mobile solution to their customers.

"When we created Magmito, we knew the potential would be incredible and that it would take creative companies and people to put the technology to good use," said Roberto Chaves, CEO, DIDMO. "Neighborhood America immediately saw this potential in Magmito and their integration of our technology will extend their reach to the mobile device in innovative new ways."

For more information on Magmito, please visit: http://www.magmito.com

For more information on Neighborhood America, please visit: http://www.neighborhoodamerica.com

About DIDMO

DIDMO is a mobile technology and content provider that offers free entertainment and user-generated content supported by highly effective ad campaigns. The company launched its award-winning free-to-play mobile gaming service DIDMO Games in 2006, offering an extensive library of games that may be downloaded and played for free. Its latest offering, Magmito, empowers anyone to create and share their own content, delivered directly to the mobile device. DIDMO's ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide. Please visit www.didmo.com for more information.

Neighborhood America Continues to Strengthen Executive Team; Appoints Tom Edwards as Vice President, Sales and Marketing

Tue, 07 Apr 2009 04:00:00 GMT

Neighborhood America announces today that Tom Edwards has joined the company's executive team as Vice President of Sales and Marketing. With a sharp focus on driving strategic revenue growth, Edwards' proven track record in guiding enterprise technology firms through high growth ideally prepares him to lead Neighborhood America's next evolution.

"I am thrilled to be part of the amazing energy that exists within Neighborhood America, where everyone understands what needs to happen and is unified around the goal of accomplishing our revenue objectives," said Edwards. "This is a phenomenal team and I welcome the challenge of taking Neighborhood America to the next level, building upon the strong foundation that already exists."

Edwards' experience serving the needs of Fortune 1000 clients has been gained through a successful career leading sales and marketing disciplines within the technology and interactive agency industries, including the company he co-founded, Smooth Fusion. Most recently, Edwards led Telligent's worldwide sales and marketing efforts as Vice President, where he focused on rapidly growing the company's domestic and international enterprise client base. He holds a Masters Degree from Wayland Baptist University, where he continues to serve as Adjunct Professor of Marketing, and is a decorated Sergeant following a successful career in the Army Reserves.

"Tom's experience and background within technology and the social media space will enable Neighborhood America to accelerate its market leadership position," said Dan Miller, Neighborhood America's Executive Vice President. "We are excited to have Tom Edwards join our team and look forward to achieving our company's phenomenal potential."

Neighborhood America's Newest Enterprise 2.0 Solution Helps Microsoft Public Sector REVEAL Transformational Ideas

Wed, 01 Apr 2009 04:00:00 GMT

Neighborhood America, an award-winning enterprise social software provider, announces REVEAL, its newest Business Service that enables organizations to invite their customers to not only share new ideas, but also help determine which ones are the best. By involving customers in these decisions, companies are more likely to create successful products and make better decisions, aligned with market demand.

REVEAL is ideally suited for corporate or government entities that seek new ideas for innovation, or a stronger ability to align resources with consumer input. Through an online community offering ratings and rankings, members are empowered to bring the best ideas to the top, so that decision-makers can focus on those ideas that show the most potential for success - eliminating the time-consuming task of filtering through volumes of suggestions to determine which are useful.

Rather than offering a one-size-fits-all community platform, Neighborhood America's Business Services are designed for enterprise customers who want to leverage social technologies to achieve a very specific business goal, which is typically tied to a financial return. REVEAL meets the growing market demand for the following value-related goals:

Improve competitiveness: develop products and services aligned with customer input.
Reduce product research costs: go beyond focus groups and speed time to market.
Reduce customer/employee churn: gain business intelligence that enables faster detection and resolution of concerns.
Increase loyalty, sales: leverage the strength of word-of-mouth marketing, peer-influenced purchasing decisions.
Improve efficiencies: enable employees to share ideas on reducing costs and improving processes.

REVEAL was chosen by Microsoft Public Sector to support its first Web 2.0 community, the Idea Bank (www.publicsectorondemand.com). This new community provides a forum for public sector professionals to collaborate, discover new solutions and share ideas for new development. The Idea Bank not only represents Microsoft Public Sector's first Web 2.0 community - it is also the first Social CRM online community that integrates Neighborhood America's enterprise social software with Microsoft Dynamics CRM.

Watch this two-minute video to see how REVEAL works.