For example, if you have a day of the week that is always the slowest in terms of sales, you can schedule promotion text blasts to be sent out weekly on that day. This way, you can drive more traffic to your business and increase sales.  Automating your text blasts provides greater ease and convenience, and it allows you to plan your mobile marketing strategy well in advance.

By driving traffic to your website, you consequently are building a powerful mobile database, as your customers will fill out the simple form to receive updates from your company.  Not only that, by adding the FBML app to your facebook fan page, our widget can be plugged right in.  By employing the power of the Mozeo widget, your business or organization can combine online and text marketing to reach your customers in the most effective way possible.

To get started with your own widget, log into your Mozeo account center.  In the left hand navigation click on View Contacts.  Once there, you will notice a link at the top called Website Widget.

These online communities hold great potential for mobile marketers.  Tapping into these networks can give you another vehicle to communicate with your current and potential customers.  With these sites, you can advertise your mobile keywords and other information that you may send out via text blasts.  This way, you can build an online following that you can convert into a mobile following.

With such a strategy, you can share event alerts, discounts, specials, etc. in text blasts and on social networking sites.  By advertising mobile keywords on the sites, you can increase their exposure to your online followers who can then text in.  In fact, you can develop special mobile keywords just for your social networking sites so you can track what your response rate is in comparison to your already existing keywords.

Twitter is particularly notable in relation to mobile marketing.  Just as text blasting disseminates instant information in real time, Twitter is a community of users that post regular status updates which are immediately broadcast on the web.  Texting and tweeting are both forms of communication that can reach a large audience instantly.  Because of its similar instant nature to text messaging, Twitter is a great match and a great vehicle to reach the online community.

Using both text messaging and social networking sites together is a logical step in promoting your business in this world of Web 2.0.  You can generate a following in the online community to complement your database of mobile contacts.  By combining the forces of mobile messaging and social networking, your business will be well-poised to succeed with new media marketing.

The cornerstone of our services is the easy-to-use online portal.  This clean-cut web-based portal is the hub of your mobile marketing plan.  With this system, you can add mobile contacts, schedule text blasts, and group your contacts so you can tailor specific messages to your different market segments.  The portal also allows you to track your texting statistics in real time.  With this information, you can track your usage, your keyword responses, and your opt-outs.  As a result, you can constantly be evaluating the effectiveness of your mobile marketing strategy.

Additionally, the Mozeo staff is constantly available for assistance.  For starters, we will upload any preexisting mobile numbers that you may have into your database for you to get started.  From there, we are always available by phone or e-mail to answer any questions you may have or to brainstorm marketing ideas that will work best for your company.

With text services, an online system that does it all, and quality customer service, seven cents really does go a long way.  Other texting companies may try to undercut on price, but they will never undercut on the true value of what seven cents can do for you with Mozeo.

Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text ALERT to #####), for those looking for information on upcoming promotions (text PROMO to #####), or for those who just want general information (text INFO to #####). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.

Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.

The Mozeo online portal allows you to fully automate and manage your keyword strategy. Your contacts are automatically added to the portal when they text in your keyword, and with the new grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.

Paper continues to be an integral component for many businesses and their marketing plans. Consider, though, some facts, according to the EPA. Every year, Americans consume 85 million tons of paper and paperboard. Also, the average U.S. office worker uses 10,000 sheets of copy paper annually. This equates to 4 million tons of copy paper consumed by U.S. office workers alone every year.

Inevitably, such a high consumption of paper leads to an incredible amount of unnecessary waste. Businesses across the country have been taking steps to become “greener,” and one simple solution is not only eco-friendly, but it also can be a great addition to your marketing strategy.

By turning to mobile marketing, unnecessary waste is eliminated since the method of communication isn’t on paper – it’s on the mobile phone. Mobile marketing is direct as direct marketing gets, since you’re reaching your customers instantaneously, no matter where they are. All the while, your company can be proud that it’s doing its part in helping the environment by not relying on unnecessary waste. By partnering with a mobile marketing firm like Mozeo, you can take a truly green approach to marketing while moving your business strategy into the 21st century.

This is an attractive and truly interactive promotion concept that allows people to participate on a medium that is convenient for them. Text-to-win contests are very effective at large-scale events like sports games or concerts where the contest can be easily broadcasted to many people at once.

Looking beyond the contest itself, a company can then utilize their newly-acquired mobile contacts to their advantage. In the weeks following the promotion, the company can send out text message blasts to its contacts with information about future promotions and upcoming events. Using text messaging as the sole vehicle of communication, you can reach your customers easily and conveniently.

Mozeo offers services to make a text-to-win promotion strategy a reality. Once your respondents start texting in, Mozeo immediately stores their mobile numbers in an easy-to-use online portal. From there, you can use Mozeo’s portal yourself to send text blasts to your contacts to drive future attendance at your events, increase sales, and build a general awareness amongst the public.

For example, consider someone looking to buy a new house. As they are driving through a neighboring town, an attractive house for sale catches their eye. Unfortunately, there is no information available at the house, except for a “for sale” sign on the front lawn. The potential buyer drives away and puts the house out of mind, or has to work harder to try and find more information about the house.

By involving a mobile messaging system in the process, the customer can easily receive the information he or she was lacking. Real estate agents can place a code on the “for sale” sign specific to the house, along with a number that the code can be texted to. ( i.e. Text HOUSE to XXXXX) Once the potential customer texts this code in, they immediately receive an automated text message with basic details on the house, and other pertinent information, such as the contact information for the agent.

Additionally, when the potential buyer texts in, the agent will receive this person’s phone number, allowing for a follow-up call to answer any questions or to set up a showing. With this technology, the customer and agent establish a mutually beneficial relationship early on. The agent benefits because he or she can reach potential buyers instantaneously, and the buyer benefits because he or she has access to instant information to help in their search process.

Mobile messaging is finding its niche as a powerful marketing tool in all industries, and real estate is no exception. By actively using it, real estate agents can achieve incredible results.

Along the same lines, Pix-2-Screen technology allows the audience to send in pictures from their mobile phone to be displayed on the screen.  This is another way for your audience to express their creativity in an interactive way.

Mozeo makes it easy to have Text-2-Screen or Pix-2-Screen at your event.  It’s easy to manage the system yourself on-site to screen the submissions for content and choose which ones will be displayed.  Also, this service is great in helping companies indirectly build their database of mobile phone numbers.  Mozeo also offers text blasting services to businesses, making it easier than ever to send mobile messages about upcoming events to your customers.

Text-2-Screen and Pix-2-Screen are entertaining and can really involve your audience in your event.  Not only that, but your company can build its database and send future event information and updates out via text message to drive sales and attendance down the road.

With Mozeo’s services, it’s easy to build your database of phone numbers.  You can have your customers opt-in for text message alerts and updates right from your website or you can have them text-in a mobile keyword to subscribe as well.  Additionally, mobile contests work especially well with bars and nightclubs.

For example, on a busy night at a nightclub, running a text contest for a no cover entry prize for those waiting in line outside would be a great way to generate a buzz and gather mobile numbers.  Contests for free drinks or appetizers would work the same way – who doesn’t like free food and drink?

By building a database of loyal patrons, bars and nightclubs would be well-poised to market themselves instantaneously with mobile technology.  With services in text message blasting, mobile keywords, and mobile contests, Mozeo would be a great partner in helping promote the nightlife to your customers.

Right now, as you read this, 200,000 text messages have been sent in U.S. Over the course of the next month, 8 billion messages will be sent. Your customers on average are sending 300-800 text messages a month. Isn’t about time you started getting your message in front of them?