Health Connective Insights

When your marketing team is planning out how to highlight all of the features of a new medtech product, cybersecurity and compliance are likely not features that are top of mind. In fact, you might not even think of it as a feature at all. Cybersecurity and compliance are often viewed as a box to […]

Over the past few years, there has been a real shift in how medtech companies are approaching their marketing. Traditionally, medtech companies have been much more buttoned-up and serious in their marketing efforts. Some of the latest things we’re seeing have a much lighter angle and are more substantially taking customer feedback into account. It’s […]

Telesurgery is one of the latest hot topics in the world of surgical robotics, but what is it exactly, and how could it impact the medtech community? The Robotics, Telesurgery and Surgical AI Collaborative Community from the Society of Robotic Surgery defines telesurgery like this: “The next frontier in surgical evolution is telesurgery, a revolutionary […]

Often, medtech companies have a good idea of what success looks like, but measuring success and what contributes to it is often a different story. Analytics tools can help you track key metrics, but it’s easy to get bogged down in all of the things that you can track, even when you don’t need all […]

Sales and marketing teams have different approaches to relationship building due to the nature of how they speak to potential customers–a one-to-one conversation in sales vs. a one-to-many conversation in marketing.  With that said, there is a lot that these two teams can learn from one another if they work closely together. Each team is […]

Over the past few years, we have seen some major shifts in how people find and gather information online. We might sound like a broken record at this point, but the use of AI is growing as a means of gathering new information.  Many platforms are looking at ways of incorporating it into their offerings. […]