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					<article id="post-305" class="post-305 page type-page status-publish hentry"  itemscope itemtype="https://schema.org/CreativeWork">
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	<h1 class="entry-title post-title" itemprop="headline">HOME</h1>
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	</div>

	<div class="entry-content" itemprop="text">
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<h2>Experience Analytics, Live</h2>
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<p>													<a href="https://www.experienceanalytics.live/about-the-multichannel-marketing-book/"><br />
							<img decoding="async" width="450" height="427" src="https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-450x427.webp" alt="Book covers for Customer Experience Analytics and Multichannel Marketing" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-450x427.webp 450w, https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-300x284.webp 300w, https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-100x95.webp 100w, https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-150x142.webp 150w, https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large-200x190.webp 200w, https://experienceanalytics.live/wp-content/uploads/2023/02/book-cover-collage-large.webp 522w" sizes="auto, (max-width: 450px) 100vw, 450px" data-has-transparency="true" data-dominant-color="583f32" style="--dominant-color: #583f32" />								</a></p>
<p>Your customers all spend 10+ hours on their screens every day. If your website or app experience is bad or bland, how likely are they to stick around? </p>
<p>			<a href="https://www.experienceanalytics.live/about-the-multichannel-marketing-book/" role="button"><br />
						Explore the books<br />
					</a></p>
<h1>Agent Analytics &#8211; TikTok Series</h1>
<p>																<a href="https://experienceanalytics.live/agent-analytics-tiktok-and-youtube-series-on-ux-analytics/"><br />
							<img decoding="async" width="360" height="357" src="https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall.png" alt="" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall.png 360w, https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall-300x298.png 300w, https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall-150x149.png 150w, https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall-100x99.png 100w, https://experienceanalytics.live/wp-content/uploads/2023/01/AgentAnalyticsTuxSmall-200x198.png 200w" sizes="auto, (max-width: 360px) 100vw, 360px" />								</a></p>
<h2>Agent Analytics, TikTok Series</h2>
<p><a style="font-size: 18px; text-transform: inherit;" href="https://experienceanalytics.live/agent-analytics-tiktok-and-youtube-series-on-ux-analytics/" target="_blank" rel="noopener">Find all the story links here</a>. Watch on <a style="font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; text-transform: inherit;" href="https://www.tiktok.com/@agentanalytics" target="_blank" rel="noopener">TikTok</a> or <a style="font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; text-transform: inherit;" href="https://www.youtube.com/@agentexperienceanalytics/videos" target="_blank" rel="noopener">YouTube</a>. </p>
<p>Follow the adventures of Agent Analytics. See how to tackle everyday challenges for improving digital experiences and revenue by using heatmaps, session replays, speed analysis, frustration scoring, and much more.</p>
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<h1>Read the definitive book on Digital Experience Analytics </h1>
<p>An unprecedented <a href="https://experienceanalytics.live/about-the-multichannel-marketing-book/" target="_blank" rel="noopener">guide to user experience (UX) analytics</a>, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.</p>
<p><b>With a foreword by <a href="https://www.tomdavenport.com/" target="_blank" rel="noopener">Tom Davenport</a>.</b></p>
<p><strong><a href="https://experienceanalytics.live/about-the-multichannel-marketing-book/">Explore the book</a> or <a href="https://www.amazon.com/Customer-Experience-Analytics-Customers-Decisions-ebook/dp/B0BSJ33NWK/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1674050566&amp;sr=8-1" target="_blank" rel="noopener">get your copy on Amazon</a> now.</strong></p>
<p>																<a href="https://www.amazon.com/Customer-Experience-Analytics-Customers-Decisions-ebook/dp/B0BSJ33NWK/ref=tmm_kin_swatch_0?_encoding=UTF8&#038;qid=1674050566&#038;sr=8-1" target="_blank" rel="noopener"><br />
							<img decoding="async" width="200" height="300" src="https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-200x300.jpeg" alt="Customer Experience Analytics - The book" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-200x300.jpeg 200w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-100x150.jpeg 100w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-150x225.jpeg 150w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-300x450.jpeg 300w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-450x675.jpeg 450w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767-600x900.jpeg 600w, https://experienceanalytics.live/wp-content/uploads/2022/12/9781032370767.jpeg 667w" sizes="auto, (max-width: 200px) 100vw, 200px" />								</a><br />
															<img decoding="async" width="461" height="315" src="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM.png" alt="A clear roadmap for how to deliver customer delight AND increase revenue! Avinash Kaushik, Author: Web Analytics: An Hour A Day, Web Analytics 2.0. Global Lead, Strategic Analytics: Google" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM.png 461w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM-300x205.png 300w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM-100x68.png 100w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM-150x102.png 150w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM-200x137.png 200w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.45.05-AM-450x307.png 450w" sizes="auto, (max-width: 461px) 100vw, 461px" />															</p>
<h1 style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-family: Roboto, sans-serif; text-transform: none;">Better understand customers based on their website and mobile app journeys, by knowing how to use heatmaps, session replays, and much more.  </h1>
<p>UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: <a href="https://experienceanalytics.live/about-the-multichannel-marketing-book/" target="_blank" rel="noopener">this book shows a wide range of professionals how to use customer journeys, heatmaps, session replays, frustration scoring, error analysis, and business impact quantification</a> to improve digital customer experiences and increase revenue		</p>
<h1>Digital Experience Analytics &#8211; Explained For All</h1>
<p>Understanding what makes customers click (on their websites and mobile apps) is too important to be the job of analysts and technical roles only. The <a href="https://experienceanalytics.live/about-the-multichannel-marketing-book/" target="_blank" rel="noopener">Customer Experience Analytics book</a> delivers <b>50 case studies and 30 cheat sheets</b> that all roles can use, e.g. Marketers, Ecommerce/Ebusiness,  Product Teams, Technical, and Analytics teams. </p>
<p><strong><a style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;" href="https://experienceanalytics.live/about-the-multichannel-marketing-book/">Explore the book</a> or <a style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;" href="https://www.amazon.com/Customer-Experience-Analytics-Customers-Decisions-ebook/dp/B0BSJ33NWK/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1674050566&amp;sr=8-1" target="_blank" rel="noopener">get your copy on Amazon</a> now.</strong></p>
<p>															<img decoding="async" width="454" height="317" src="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM.png" alt="" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM.png 454w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM-300x209.png 300w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM-100x70.png 100w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM-150x105.png 150w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM-200x140.png 200w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-6.18.14-AM-450x314.png 450w" sizes="auto, (max-width: 454px) 100vw, 454px" />															</p>
<h2>Customer Experience Analytics is a #1 Hot New Release on Amazon</h2>
<p>As of January 27 2023, <a href="https://experienceanalytics.live/about-the-multichannel-marketing-book/" target="_blank" rel="noopener">Customer Experience Analytics</a> is the #1 best seller in hot new releases, both on Amazon&#8217;s <a href="https://www.amazon.com/gp/new-releases/books/491624/ref=zg_b_hnr_491624_1" target="_blank" rel="noopener">paperback releases for Business Marketing</a>, and the <a href="https://experienceanalytics.live/2023/01/27/the-1-hot-new-release-on-the-amazon-kindle-store-today-customer-experience-analytics/" target="_blank" rel="noopener">Kindle Store&#8217;s e-Commerce</a> section.  </p>
<p>															<img decoding="async" width="605" height="476" src="https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing.webp" alt="Customer Experience Analytics on Amazon Hot Releases for Business Marketing" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing.webp 768w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-300x236.webp 300w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-100x79.webp 100w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-150x118.webp 150w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-200x157.webp 200w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-450x354.webp 450w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Business-Marketing-600x472.webp 600w" sizes="auto, (max-width: 605px) 100vw, 605px" data-has-transparency="false" data-dominant-color="bac9ce" style="--dominant-color: #bac9ce" /><br />
															<img decoding="async" width="605" height="484" src="https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp.webp" alt="Customer Experience Analytics on Amazon Hot Releases for E-Commerce" loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp.webp 768w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-300x240.webp 300w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-100x80.webp 100w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-150x120.webp 150w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-200x160.webp 200w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-450x360.webp 450w, https://experienceanalytics.live/wp-content/uploads/2023/02/Customer-Experinece-Analytics-on-Amazon-Hot-Releases-Ecommerce.webp-600x480.webp 600w" sizes="auto, (max-width: 605px) 100vw, 605px" data-has-transparency="false" data-dominant-color="b8c2c4" style="--dominant-color: #b8c2c4" /><br />
															<img decoding="async" width="462" height="345" src="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM.png" alt="This book provides the key to unlock insights from digital experiences so that business leaders can make improvements to increase customer loyalty and drive value to the enterprise. Highly recommended.&quot; Bob Thompson Founder/CEO of CustomerThink, Author Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies." loading="lazy" srcset="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM.png 462w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM-300x224.png 300w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM-100x75.png 100w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM-150x112.png 150w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM-200x149.png 200w, https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-18-at-7.52.55-AM-450x336.png 450w" sizes="auto, (max-width: 462px) 100vw, 462px" />															</p>
<h1 style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-family: Roboto, sans-serif; text-transform: none;">Practical tips for eliminating friction and frustrations, reducing bounces, and increasing conversions</h1>
<p style="margin-bottom: 28px; font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;">Enable everyone on the digital team to know their customer, understand what engages them, and what blocks them from completing their (and your goals) on your website and mobile apps.</p>
<p style="margin-bottom: 28px; font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;"><strong><a style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;" href="https://experienceanalytics.live/about-the-multichannel-marketing-book/">Explore the book</a> or <a style="font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;" href="https://www.amazon.com/Customer-Experience-Analytics-Customers-Decisions-ebook/dp/B0BSJ33NWK/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1674050566&amp;sr=8-1" target="_blank" rel="noopener">get your copy on Amazon</a> now.</strong></p>
<p style="margin-bottom: 28px; font-style: normal; font-variant-ligatures: none; font-variant-caps: normal; font-weight: 400; font-family: Roboto, sans-serif; font-size: 16px;"> </p>
<h2>Latest Blog Posts</h2>
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<figure><a href="https://experienceanalytics.live/2023/01/06/advertising-less-acquire-more-customers-nonetheless/"><img decoding="async" width="300" height="106" src="https://experienceanalytics.live/wp-content/uploads/2023/01/advertisingess-300x106.png" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2023/01/06/advertising-less-acquire-more-customers-nonetheless/"></p>
<p>Advertising less? Acquire more customers, nonetheless!</a></h3>
<p style="text-align: center;"><a href="https://experienceanalytics.live/2023/01/06/advertising-less-acquire-more-customers-nonetheless/">Read how, here</a></p>
<figure><a href="https://experienceanalytics.live/2023/01/20/google-optimize-sunset-now-what/"><img decoding="async" width="300" height="77" src="https://experienceanalytics.live/wp-content/uploads/2023/01/Screenshot-2023-01-20-at-4.56.09-PM-300x77.png" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2023/01/20/google-optimize-sunset-now-what/"></p>
<p>Google Optimize sunset &#8211; Now what?</a></h3>
<p style="text-align: center;"><a href="https://experienceanalytics.live/2023/01/20/google-optimize-sunset-now-what/">Read more</a></p>
<figure><a href="https://experienceanalytics.live/2022/08/06/a-word-cloud-of-15-economic-uncertainty-help-articles/"><img decoding="async" width="300" height="174" src="https://experienceanalytics.live/wp-content/uploads/2022/10/Screen-Shot-2022-10-04-at-7.27.12-AM-300x174.png" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2022/08/06/a-word-cloud-of-15-economic-uncertainty-help-articles/">Word-cloud: Collective wisdom from 15 help articles on economic uncertainty? <br /></a></h3>
<p>		<center><a href="https://experienceanalytics.live/2022/08/06/a-word-cloud-of-15-economic-uncertainty-help-articles/">Read more</a></center>		</p>
<figure><a href="https://experienceanalytics.live/2022/06/25/de-risk-the-journey-to-ga4-with-trip-insurance-from-digital-experience-analytics/"><img decoding="async" src="https://www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" title="" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2022/06/25/de-risk-the-journey-to-ga4-with-trip-insurance-from-digital-experience-analytics/">Google Analytics 4: Here are<br />
five tips for de-risking your<br />
re-platforming to GA4</a></h3>
<p style="text-align: center;"><a href="https://experienceanalytics.live/2022/06/25/de-risk-the-journey-to-ga4-with-trip-insurance-from-digital-experience-analytics/">Read more</a></p>
<figure><a href="https://experienceanalytics.live/2022/03/25/looking-at-the-after-click-and-before-at-100-brands-with-manuel-cornu/"><img decoding="async" width="200" height="200" src="https://experienceanalytics.live/wp-content/uploads/2022/08/Manuel-200x200.jpeg" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2022/03/25/looking-at-the-after-click-and-before-at-100-brands-with-manuel-cornu/">What happens “After the Click”? At 100+ Brands – with Manuel Cornu</a></h3>
<p style="text-align: center;"><a href="https://experienceanalytics.live/2022/03/25/looking-at-the-after-click-and-before-at-100-brands-with-manuel-cornu/">Read more</a></p>
<figure><a href="https://experienceanalytics.live/2022/03/23/frontlines-interview-with-katie-wallshein-experience-analytics-at-60-companies/"><img decoding="async" width="200" height="193" src="https://experienceanalytics.live/wp-content/uploads/2022/10/Screen-Shot-2022-10-15-at-4.04.20-PM-200x193.png" alt="" loading="lazy" /></a></figure>
<h3><a href="https://experienceanalytics.live/2022/03/23/frontlines-interview-with-katie-wallshein-experience-analytics-at-60-companies/">Frontlines Interview with Katie Wallshein: Experience Analytics at 60+ Companies</a></h3>
<p style="text-align: center;"><a href="https://experienceanalytics.live/2022/03/23/frontlines-interview-with-katie-wallshein-experience-analytics-at-60-companies/">Read more</a></p>
<h2>Contact Akin</h2>
<figure><img decoding="async" width="80" height="80" src="https://experienceanalytics.live/wp-content/uploads/2022/08/mail.png" alt="" loading="lazy" /></figure>
<h3>akin@multichannelmetrics.com</h3>
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