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		<title>Multichannel News: Marketing</title>
		<link>http://www.multichannel.com</link>
		<pubDate>Mon, 16 Nov 2009 00:28:08 MST</pubDate>
		<description>Promotional campaigns, plus national and local advertising sales efforts from distributors and content providers alike, are chronicled and detailed here.</description>
		<language>eng</language>
		<copyright>Copyright 2009 Reed Business Information. Subject to its Terms of Use (http://www.multichannel.com/info/terms-and-conditions.php)</copyright>
		


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			<title>NFL Network COO Williams: Progress Made, But Distribution Holes Remain</title>
			<link>http://www.multichannel.com/article/388634-NFL_Network_COO_Williams_Progress_Made_But_Distribution_Holes_Remain.php?rssid=20064</link>
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			<pubDate>Thu, 12 Nov 2009 14:15:07 GMT</pubDate>
			<description>NFL Network kicks off its eight-game primetime slate tonight with a significantly larger...</description>
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			<title>CIMM: Too Soon To Tell About Set-Top Data Standards</title>
			<link>http://www.multichannel.com/article/388571-CIMM_Too_Soon_To_Tell_About_Set_Top_Data_Standards.php?rssid=20064</link>
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			<pubDate>Wed, 11 Nov 2009 22:34:43 GMT</pubDate>
			<description>It's too early to determine whether the Coalition for Innovative Media Measurement should...</description>
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			<title>Ad Council, IAVA Launch New PSAs For Veteran Support Effort</title>
			<link>http://www.multichannel.com/article/388430-Ad_Council_IAVA_Launch_New_PSAs_For_Veteran_Support_Effort.php?rssid=20064</link>
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			<pubDate>Wed, 11 Nov 2009 15:54:08 GMT</pubDate>
			<description>The Ad Council and the Iraq and Afghanistan Veterans of America have launched a series of new...</description>
		</item>
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			<title>ESPN Tallies Cable's Second Most-Watched Telecast In 2009</title>
			<link>http://www.multichannel.com/article/388377-ESPN_Tallies_Cable_s_Second_Most_Watched_Telecast_In_2009.php?rssid=20064</link>
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			<pubDate>Tue, 10 Nov 2009 23:40:46 GMT</pubDate>
			<description>ESPN's coverage of the Pittsburgh Steelers' 28-10 win over the Denver Broncos last night tackled...</description>
		</item>
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			<title>Characters, Affiliates, Students Will Unite With USA Network, Brokaw In DC</title>
			<link>http://www.multichannel.com/article/388223-Characters_Affiliates_Students_Will_Unite_With_USA_Network_Brokaw_In_DC.php?rssid=20064</link>
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			<pubDate>Tue, 10 Nov 2009 12:49:58 GMT</pubDate>
			<description>USA Network wants characters to unite in DC in early...</description>
		</item>
										<item>
			<title>'Mad Men's Third-Season Finale Marks Substantial Viewer, Demo Gains</title>
			<link>http://www.multichannel.com/article/388189-_Mad_Men_s_Third_Season_Finale_Marks_Substantial_Viewer_Demo_Gains.php?rssid=20064</link>
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			<pubDate>Mon, 09 Nov 2009 21:50:07 GMT</pubDate>
			<description>There were major developments in the Draper household and at Sterling Cooper in the third-season...</description>
		</item>
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			<title>KLAS Files Response Denying Allegations Made In Auto Sale Coverage Complaint</title>
			<link>http://www.multichannel.com/article/388161-KLAS_Files_Response_Denying_Allegations_Made_In_Auto_Sale_Coverage_Complaint.php?rssid=20064</link>
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			<pubDate>Mon, 09 Nov 2009 20:22:57 GMT</pubDate>
			<description>As the station promised, KLAS-TV has filed a response at the FCC strongly denying allegations it...</description>
		</item>
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			<title>History Touts 'Pawn Stars' Through Sponsorship Of Pacquiao-Cotto PPV Bout</title>
			<link>http://www.multichannel.com/article/388180-History_Touts_Pawn_Stars_Through_Sponsorship_Of_Pacquiao_Cotto_PPV_Bout.php?rssid=20064</link>
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			<pubDate>Mon, 09 Nov 2009 18:08:00 GMT</pubDate>
			<description>History is taking marketing to the mat to promote the new season of its Pawn Stars...</description>
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			<title>OMD, CBS Vision Team Up On Marketing, Research Center</title>
			<link>http://www.multichannel.com/article/388045-OMD_CBS_Vision_Team_Up_On_Marketing_Research_Center.php?rssid=20064</link>
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			<pubDate>Mon, 09 Nov 2009 17:29:04 GMT</pubDate>
			<description>Omnicom's OMD media agency is partnering with CBS Vision's Television City Research center in...</description>
		</item>
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			<title>'Hunt. Fish. Feed.' Begins Second Tour In Las Vegas This January</title>
			<link>http://www.multichannel.com/article/388001-_Hunt_Fish_Feed_Begins_Second_Tour_In_Las_Vegas_This_January.php?rssid=20064</link>
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			<pubDate>Mon, 09 Nov 2009 16:53:29 GMT</pubDate>
			<description>Sportsman Channel and Safari Club International Foundation's Sportsmen Against Hunger will...</description>
		</item>
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			<title>Networks Hint At Ad-Sales Rebound</title>
			<link>http://www.multichannel.com/article/383341-Networks_Hint_At_Ad_Sales_Rebound.php?rssid=20064</link>
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			<pubDate>Sat, 07 Nov 2009 07:00:00 GMT</pubDate>
			<description>The third-quarter financial reporting season kicked off last week, and early results are hinting...</description>
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			<title>Ratings Real With Fifth Season Of Bravo's 'Orange County'</title>
			<link>http://www.multichannel.com/article/387940-Ratings_Real_With_Fifth_Season_Of_Bravo_s_Orange_County_.php?rssid=20064</link>
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			<pubDate>Sun, 08 Nov 2009 06:41:00 GMT</pubDate>
			<description>Bravo's Orange County blondes are back with a Nielsen...</description>
		</item>
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			<title>HGTV Builds With 'First-Time Home Buyers' Block</title>
			<link>http://www.multichannel.com/article/387939-HGTV_Builds_With_First_Time_Home_Buyers_Block.php?rssid=20064</link>
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			<pubDate>Sat, 07 Nov 2009 14:20:00 GMT</pubDate>
			<description>HGTV continues to connect with viewers interested in first home...</description>
		</item>
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			<title>Cover Story: Laughing Matters</title>
			<link>http://www.multichannel.com/article/383323-Cover_Story_Laughing_Matters.php?rssid=20064</link>
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			<pubDate>Sat, 07 Nov 2009 07:00:00 GMT</pubDate>
			<description>After years of focusing on original dramas, cable networks are launching a slate of several...</description>
		</item>
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			<title>A&amp;E To Debut Jacksons Reality Series</title>
			<link>http://www.multichannel.com/article/383253-A_E_To_Debut_Jacksons_Reality_Series.php?rssid=20064</link>
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			<pubDate>Fri, 06 Nov 2009 20:27:15 GMT</pubDate>
			<description>A&amp;E will debut in December its much-discussed reality series The Jacksons: A Family Dynasty,...</description>
		</item>
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			<title>USA Locks Up Syndication Rights To 'NCIS: Los Angeles'</title>
			<link>http://www.multichannel.com/article/383131-USA_Locks_Up_Syndication_Rights_To_NCIS_Los_Angeles_.php?rssid=20064</link>
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			<pubDate>Fri, 06 Nov 2009 15:45:23 GMT</pubDate>
			<description>USA Network, already benefiting from the syndicated presence of NCIS, has garnered the rights to...</description>
		</item>
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			<title>NBCU Proffers Multifaceted Affiliate Campaign Behind Winter Olympics</title>
			<link>http://www.multichannel.com/article/383014-NBCU_Proffers_Multifaceted_Affiliate_Campaign_Behind_Winter_Olympics.php?rssid=20064</link>
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			<pubDate>Thu, 05 Nov 2009 21:52:41 GMT</pubDate>
			<description>NBC Universal is going all in on a multiplatform affiliate marketing campaign in support of the...</description>
		</item>
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			<title>YES Connects With Post-Game Coverage Of Yankees' World Series Triumph</title>
			<link>http://www.multichannel.com/article/382972-YES_Connects_With_Post_Game_Coverage_Of_Yankees_World_Series_Triumph.php?rssid=20064</link>
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			<pubDate>Thu, 05 Nov 2009 17:54:29 GMT</pubDate>
			<description>Many New York Yankees fans couldn't get enough last night, as YES's post-game coverage of the...</description>
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			<title>NAI Unveils Beta Version of "Opt-Out Protector"</title>
			<link>http://www.multichannel.com/article/382964-NAI_Unveils_Beta_Version_of_Opt_Out_Protector_.php?rssid=20064</link>
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			<pubDate>Thu, 05 Nov 2009 16:35:00 GMT</pubDate>
			<description>The Network Advertising Initiative, a coalition of online marketers, Thursday released a beta...</description>
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			<title>CIMM To Meet With Five Set-Top Data Providers</title>
			<link>http://www.multichannel.com/article/382932-CIMM_To_Meet_With_Five_Set_Top_Data_Providers.php?rssid=20064</link>
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			<pubDate>Thu, 05 Nov 2009 15:17:15 GMT</pubDate>
			<description>The Coalition for Innovative Media Measurement next week plans to meet with Nielsen, Rentrak,...</description>
		</item>
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			<title>Turner Classic Movies To Host Hollywood Film Festival Next April</title>
			<link>http://www.multichannel.com/article/371414-Turner_Classic_Movies_To_Host_Hollywood_Film_Festival_Next_April.php?rssid=20064</link>
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			<pubDate>Wed, 04 Nov 2009 22:32:14 GMT</pubDate>
			<description>Turner Classic Movies will stage its first film festival in Hollywood next...</description>
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			<title>NBCU Begins Nov. 4 'Countdown To Vancouver'</title>
			<link>http://www.multichannel.com/article/366269-NBCU_Begins_Nov_4_Countdown_To_Vancouver_.php?rssid=20064</link>
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			<pubDate>Mon, 26 Oct 2009 04:01:00 GMT</pubDate>
			<description>Nov. 4 marks 100 days to the opening ceremony of the 2010 Olympics and to commemorate the...</description>
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			<title>Hearst TV's Barrett: Changing News Sources Having "Profound Effect" On Industry Viewing, Money Flow</title>
			<link>http://www.multichannel.com/article/367688-Hearst_TV_s_Barrett_Changing_News_Sources_Having_Profound_Effect_On_Industry_Viewing_Money_Flow.php?rssid=20064</link>
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			<pubDate>Wed, 04 Nov 2009 18:08:00 GMT</pubDate>
			<description>Some of the current economic hit broadcasters are taking is cyclical, broadcasters told the FCC...</description>
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			<title>Cablevision Preps EBIF Launch</title>
			<link>http://www.multichannel.com/article/367620-Cablevision_Preps_EBIF_Launch.php?rssid=20064</link>
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			<pubDate>Wed, 04 Nov 2009 15:35:11 GMT</pubDate>
			<description>Cablevision Systems has already paddled out with proprietary technology for interactive TV ads,...</description>
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			<title>Stations Add FX's 'It's Always Sunny In Philadelphia'</title>
			<link>http://www.multichannel.com/article/367540-Stations_Add_FX_s_It_s_Always_Sunny_In_Philadelphia_.php?rssid=20064</link>
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			<pubDate>Tue, 03 Nov 2009 20:27:00 GMT</pubDate>
			<description>Twentieth Television's It's Always Sunny in Philadelphia has cleared 45% of the country, with...</description>
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			<title>7-Eleven Opens In-Store Network To Advertisers</title>
			<link>http://www.multichannel.com/article/367535-7_Eleven_Opens_In_Store_Network_To_Advertisers.php?rssid=20064</link>
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			<pubDate>Tue, 03 Nov 2009 21:12:44 GMT</pubDate>
			<description>Convenience store giant 7-Eleven has become the latest out-of-home network open to...</description>
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			<title>Oxygens Weight Loss Show To Dance Again In 2010</title>
			<link>http://www.multichannel.com/article/367288-Oxygens_Weight_Loss_Show_To_Dance_Again_In_2010.php?rssid=20064</link>
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			<pubDate>Mon, 02 Nov 2009 19:36:00 GMT</pubDate>
			<description>There will be a fresh batch of competitors dancing their buns off on Oxygen next...</description>
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			<title>Fox Soccer Nets Viewer Gains</title>
			<link>http://www.multichannel.com/article/367028-Fox_Soccer_Nets_Viewer_Gains.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/367028-Fox_Soccer_Nets_Viewer_Gains.php?rssid=20064</guid>
			<pubDate>Mon, 02 Nov 2009 07:00:00 GMT</pubDate>
			<description>With its first year-over-year comparisons, Fox Soccer Channel has netted ratings and viewership...</description>
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			<title>TNT Series 'Men Of A Certain Age' Sponsoring 'Cheer Zone' At NYC Marathon</title>
			<link>http://www.multichannel.com/article/366964-TNT_Series_Men_Of_A_Certain_Age_Sponsoring_Cheer_Zone_At_NYC_Marathon.php?rssid=20064</link>
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			<pubDate>Fri, 30 Oct 2009 19:31:48 GMT</pubDate>
			<description>TNT's upcoming series Men of a Certain Age is going to attempt to break through the clutter that...</description>
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			<title>Swire Opens New Offices In Denver, DC Area</title>
			<link>http://www.multichannel.com/article/366826-Swire_Opens_New_Offices_In_Denver_DC_Area.php?rssid=20064</link>
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			<pubDate>Thu, 29 Oct 2009 18:06:13 GMT</pubDate>
			<description>Marketing communications agency Swire has opened new offices in Reston, Va. and Denver to better...</description>
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			<title>'2009 BET Hip Hop Awards' Draw 3.8 Million Viewers</title>
			<link>http://www.multichannel.com/article/366798-_2009_BET_Hip_Hop_Awards_Draw_3_8_Million_Viewers.php?rssid=20064</link>
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			<pubDate>Thu, 29 Oct 2009 16:13:47 GMT</pubDate>
			<description>The 2009 BET Hip Hop Awards rang up a 27% increase over the 2008 show and served as a strong...</description>
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			<title>FTC Chair Wants Agency To Get Expanded Powers</title>
			<link>http://www.multichannel.com/article/366789-FTC_Chair_Wants_Agency_To_Get_Expanded_Powers.php?rssid=20064</link>
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			<pubDate>Thu, 29 Oct 2009 15:11:10 GMT</pubDate>
			<description>Federal Trade Commission Chairman Jon Leibowitz wants the Congress to expand the commission's...</description>
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			<title>Cable-Tec Expo 2009: Arris Splices Ads Into Linear TV</title>
			<link>http://www.multichannel.com/article/366765-Cable_Tec_Expo_2009_Arris_Splices_Ads_Into_Linear_TV.php?rssid=20064</link>
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			<pubDate>Thu, 29 Oct 2009 02:23:34 GMT</pubDate>
			<description>Arris has added ad-splicing capability to the EGT VIPr Transcoder product line, and the vendor...</description>
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			<title>TNT Dunks Its Largest NBA Opening Night Ever</title>
			<link>http://www.multichannel.com/article/366756-TNT_Dunks_Its_Largest_NBA_Opening_Night_Ever.php?rssid=20064</link>
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			<pubDate>Wed, 28 Oct 2009 22:08:30 GMT</pubDate>
			<description>TNT tipped off the NBA season with its most-watched opening night in its 26...</description>
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			<title>NAMIC 2009: Facebook's Hughes: Media Companies Must Use Social Platforms To Stay Relevant</title>
			<link>http://www.multichannel.com/article/366612-NAMIC_2009_Facebook_s_Hughes_Media_Companies_Must_Use_Social_Platforms_To_Stay_Relevant.php?rssid=20064</link>
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			<pubDate>Tue, 27 Oct 2009 20:39:58 GMT</pubDate>
			<description>The burgeoning social media platform is just beginning to revolutionize the communication and...</description>
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			<title>Fox News Remains Dominant In October</title>
			<link>http://www.multichannel.com/article/366600-Fox_News_Remains_Dominant_In_October.php?rssid=20064</link>
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			<pubDate>Tue, 27 Oct 2009 19:27:36 GMT</pubDate>
			<description>CNN slipped to fourth in primetime at 7 p.m. 8 p.m. and 10 p.m. among cable news networks in the...</description>
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			<title>CTAM Summit 2009: Nat Geo, Fox Back ‘Great Migrations' With Educational Initiative</title>
			<link>http://www.multichannel.com/article/366532-CTAM_Summit_2009_Nat_Geo_Fox_Back_Great_Migrations_With_Educational_Initiative.php?rssid=20064</link>
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			<pubDate>Tue, 27 Oct 2009 14:58:41 GMT</pubDate>
			<description>Following the announcement of Great Migrations - the most ambitious global programming project...</description>
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			<title>CIMM Set To Reveal Details As MTV Exec Moves To Forefront</title>
			<link>http://www.multichannel.com/article/366505-CIMM_Set_To_Reveal_Details_As_MTV_Exec_Moves_To_Forefront.php?rssid=20064</link>
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			<pubDate>Mon, 26 Oct 2009 23:27:00 GMT</pubDate>
			<description>The Coalition for Innovative Media Measurement is moving into high gear this week launching a...</description>
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			<title>CTAM Summit 2009: Advanced Ads Already Pay Dividends: Panel</title>
			<link>http://www.multichannel.com/article/366442-CTAM_Summit_2009_Advanced_Ads_Already_Pay_Dividends_Panel.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366442-CTAM_Summit_2009_Advanced_Ads_Already_Pay_Dividends_Panel.php?rssid=20064</guid>
			<pubDate>Mon, 26 Oct 2009 19:56:39 GMT</pubDate>
			<description>Interactive advertising even its current, developing form has shown it can improve a show's...</description>
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			<title>CTAM Summit 2009: Panelists Offer Tips For B2B Marketing</title>
			<link>http://www.multichannel.com/article/366368-CTAM_Summit_2009_Panelists_Offer_Tips_For_B2B_Marketing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366368-CTAM_Summit_2009_Panelists_Offer_Tips_For_B2B_Marketing.php?rssid=20064</guid>
			<pubDate>Mon, 26 Oct 2009 19:48:28 GMT</pubDate>
			<description>A panel of cable business services marketers offered tips on how to market cable business...</description>
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			<title>USA's Collars 5.4 Million With Series Premiere</title>
			<link>http://www.multichannel.com/article/366346-USA_s_Collars_5_4_Million_With_Series_Premiere.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366346-USA_s_Collars_5_4_Million_With_Series_Premiere.php?rssid=20064</guid>
			<pubDate>Mon, 26 Oct 2009 18:08:52 GMT</pubDate>
			<description>USA Network's latest original series White Collar came out of the gate strongly on Friday...</description>
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			<title>CTAM Summit 2009: Discovery Unveils Enhanced Affiliate Web Site</title>
			<link>http://www.multichannel.com/article/366304-CTAM_Summit_2009_Discovery_Unveils_Enhanced_Affiliate_Web_Site.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366304-CTAM_Summit_2009_Discovery_Unveils_Enhanced_Affiliate_Web_Site.php?rssid=20064</guid>
			<pubDate>Mon, 26 Oct 2009 15:02:12 GMT</pubDate>
			<description>Discovery Communications has upgraded its affiliate Web...</description>
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			<title>CTAM Summit 2009: Advanced Ads: Are They Ready to Rock?</title>
			<link>http://www.multichannel.com/article/366298-CTAM_Summit_2009_Advanced_Ads_Are_They_Ready_to_Rock_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366298-CTAM_Summit_2009_Advanced_Ads_Are_They_Ready_to_Rock_.php?rssid=20064</guid>
			<pubDate>Mon, 26 Oct 2009 14:18:54 GMT</pubDate>
			<description>Jacqueline Corbelli, CEO of interactive-marketing consulting firm BrightLine iTV, sees a huge...</description>
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			<title>CTAM Summit 2009: Nat Geo Doubles Down for 'Expedition Week' 2</title>
			<link>http://www.multichannel.com/article/366264-CTAM_Summit_2009_Nat_Geo_Doubles_Down_for_Expedition_Week_2.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366264-CTAM_Summit_2009_Nat_Geo_Doubles_Down_for_Expedition_Week_2.php?rssid=20064</guid>
			<pubDate>Sun, 25 Oct 2009 14:00:00 GMT</pubDate>
			<description>Building on last year's first-ever "Expedition Week" programming stunt and affiliate campaign,...</description>
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			<title>CTAM Summit 2009: Expectations Climb</title>
			<link>http://www.multichannel.com/article/366258-CTAM_Summit_2009_Expectations_Climb.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366258-CTAM_Summit_2009_Expectations_Climb.php?rssid=20064</guid>
			<pubDate>Sun, 25 Oct 2009 00:30:52 GMT</pubDate>
			<description>Cable Connection-Fall is off to a strong start: the CTAM Summit had 1,894 people registered on...</description>
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			<title>CTAM Summit 2009: The Cable Center: Leaner, But Flourishing</title>
			<link>http://www.multichannel.com/article/366257-CTAM_Summit_2009_The_Cable_Center_Leaner_But_Flourishing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366257-CTAM_Summit_2009_The_Cable_Center_Leaner_But_Flourishing.php?rssid=20064</guid>
			<pubDate>Sun, 25 Oct 2009 00:05:13 GMT</pubDate>
			<description>Larry Satkowiak, CEO of The Cable Center since June 2005, joined the facility as chief financial...</description>
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			<title>CTAM Summit 2009: If You Plan to Visit: The Cable Center</title>
			<link>http://www.multichannel.com/article/366256-CTAM_Summit_2009_If_You_Plan_to_Visit_The_Cable_Center.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366256-CTAM_Summit_2009_If_You_Plan_to_Visit_The_Cable_Center.php?rssid=20064</guid>
			<pubDate>Sat, 24 Oct 2009 23:54:06 GMT</pubDate>
			<description>There is plenty here to keep cable executives busy this week, but it's worth your while to carve...</description>
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			<title>CTAM Summit 2009: Beales Says Face-to-Face Meetings Drive Success</title>
			<link>http://www.multichannel.com/article/366231-CTAM_Summit_2009_Beales_Says_Face_to_Face_Meetings_Drive_Success.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366231-CTAM_Summit_2009_Beales_Says_Face_to_Face_Meetings_Drive_Success.php?rssid=20064</guid>
			<pubDate>Sat, 24 Oct 2009 06:00:00 GMT</pubDate>
			<description>In the age of e-mail, video-conferences, Facebook and Twitter, the value of face-to-face...</description>
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			<title>CTAM Summit 2009: Best B2B Practices: Spreading the Word</title>
			<link>http://www.multichannel.com/article/365929-CTAM_Summit_2009_Best_B2B_Practices_Spreading_the_Word.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365929-CTAM_Summit_2009_Best_B2B_Practices_Spreading_the_Word.php?rssid=20064</guid>
			<pubDate>Wed, 21 Oct 2009 19:48:12 GMT</pubDate>
			<description>Time Warner Cable Business Class's blueCIRCLE promotion took second place in CTAM's annual...</description>
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			<title>'Real Housewives' Are Hot In Atlanta</title>
			<link>http://www.multichannel.com/article/366253-_Real_Housewives_Are_Hot_In_Atlanta.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366253-_Real_Housewives_Are_Hot_In_Atlanta.php?rssid=20064</guid>
			<pubDate>Sat, 24 Oct 2009 20:40:48 GMT</pubDate>
			<description>The Real Housewives of Atlanta concluded its sophomore campaign on the upswing Thursday...</description>
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			<title>CTAM Summit 2009: Schedule</title>
			<link>http://www.multichannel.com/article/366252-CTAM_Summit_2009_Schedule.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366252-CTAM_Summit_2009_Schedule.php?rssid=20064</guid>
			<pubDate>Sat, 24 Oct 2009 18:58:44 GMT</pubDate>
			<description>...</description>
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			<title>Nielsen Invests $2.5 Milion More In Council For Research Excellence</title>
			<link>http://www.multichannel.com/article/366190-Nielsen_Invests_2_5_Milion_More_In_Council_For_Research_Excellence.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366190-Nielsen_Invests_2_5_Milion_More_In_Council_For_Research_Excellence.php?rssid=20064</guid>
			<pubDate>Fri, 23 Oct 2009 16:12:00 GMT</pubDate>
			<description>Nielsen has invested another $2.5 million in the Council for Research Excellence, which the...</description>
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			<title>Ford, Ketel One Support 'White Collar's Premiere With Limited Commercial Breaks</title>
			<link>http://www.multichannel.com/article/366137-Ford_Ketel_One_Support_White_Collar_s_Premiere_With_Limited_Commercial_Breaks.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/366137-Ford_Ketel_One_Support_White_Collar_s_Premiere_With_Limited_Commercial_Breaks.php?rssid=20064</guid>
			<pubDate>Fri, 23 Oct 2009 12:24:09 GMT</pubDate>
			<description>USA Network will send forth its latest original series into the work with limited commercial...</description>
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			<title>Newsday Goes Behind Pay Wall For Newspaper, Cablevision Subs</title>
			<link>http://www.multichannel.com/article/365989-Newsday_Goes_Behind_Pay_Wall_For_Newspaper_Cablevision_Subs.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365989-Newsday_Goes_Behind_Pay_Wall_For_Newspaper_Cablevision_Subs.php?rssid=20064</guid>
			<pubDate>Thu, 22 Oct 2009 13:59:12 GMT</pubDate>
			<description>Cablevision Systems will make most of the content on Newsday.com -- the Web site of the Long...</description>
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			<title>OnScreen Media Summit: Scanzoni Sees "Moderate Contractions" In 2010</title>
			<link>http://www.multichannel.com/article/365947-OnScreen_Media_Summit_Scanzoni_Sees_Moderate_Contractions_In_2010.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365947-OnScreen_Media_Summit_Scanzoni_Sees_Moderate_Contractions_In_2010.php?rssid=20064</guid>
			<pubDate>Wed, 21 Oct 2009 21:42:03 GMT</pubDate>
			<description>While a full-scale recovery in ad spending across media platforms isn't likely to come soon-at...</description>
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			<title>OnScreen Summit: Marketing, Media Execs Urgent On Cross-Content Measurement</title>
			<link>http://www.multichannel.com/article/365945-OnScreen_Summit_Marketing_Media_Execs_Urgent_On_Cross_Content_Measurement.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365945-OnScreen_Summit_Marketing_Media_Execs_Urgent_On_Cross_Content_Measurement.php?rssid=20064</guid>
			<pubDate>Wed, 21 Oct 2009 21:37:30 GMT</pubDate>
			<description>The growing penetration of multiple screens for content consumption has posed sticky problems...</description>
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			<title>OnScreen Media Summit: Content Management Challenges Remain In Multi-Screen Environment</title>
			<link>http://www.multichannel.com/article/365948-OnScreen_Media_Summit_Content_Management_Challenges_Remain_In_Multi_Screen_Environment.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365948-OnScreen_Media_Summit_Content_Management_Challenges_Remain_In_Multi_Screen_Environment.php?rssid=20064</guid>
			<pubDate>Wed, 21 Oct 2009 17:38:00 GMT</pubDate>
			<description>While content migration to various platforms is a media given these days, significant digital...</description>
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			<title>CNN Partners With Verizon FiOS For ‘Latino In America'</title>
			<link>http://www.multichannel.com/article/365798-CNN_Partners_With_Verizon_FiOS_For_Latino_In_America_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365798-CNN_Partners_With_Verizon_FiOS_For_Latino_In_America_.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 22:41:31 GMT</pubDate>
			<description>Verizon FiOS this week launched a "freeview" of its Spanish-language package, enabling current...</description>
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			<title>Cablevision's Interactive Ads Click With Four Marketers</title>
			<link>http://www.multichannel.com/article/365791-Cablevision_s_Interactive_Ads_Click_With_Four_Marketers.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365791-Cablevision_s_Interactive_Ads_Click_With_Four_Marketers.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 20:47:00 GMT</pubDate>
			<description>Cablevision Systems has signed deals with at least four marketers -- Unilever, Gillette,...</description>
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			<title>TV Writers Want FCC To Expand Definition Of Kids' Programming</title>
			<link>http://www.multichannel.com/article/365744-TV_Writers_Want_FCC_To_Expand_Definition_Of_Kids_Programming.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365744-TV_Writers_Want_FCC_To_Expand_Definition_Of_Kids_Programming.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 16:38:48 GMT</pubDate>
			<description>TV writers want the FCC to expand its definition of children's programming as it prepares to...</description>
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			<title>Telemundo Earns NAMIC's EMMA For Grassroots Marketing</title>
			<link>http://www.multichannel.com/article/365717-Telemundo_Earns_NAMIC_s_EMMA_For_Grassroots_Marketing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365717-Telemundo_Earns_NAMIC_s_EMMA_For_Grassroots_Marketing.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 14:12:27 GMT</pubDate>
			<description>Telemundo was awarded first place in the grassroots marketing category by the National...</description>
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			<title>Best Performance For 'Phineas and Ferb' Helps Disney Channel To Top Spot Among Kids, Tweens</title>
			<link>http://www.multichannel.com/article/365714-Best_Performance_For_Phineas_and_Ferb_Helps_Disney_Channel_To_Top_Spot_Among_Kids_Tweens.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365714-Best_Performance_For_Phineas_and_Ferb_Helps_Disney_Channel_To_Top_Spot_Among_Kids_Tweens.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 14:00:46 GMT</pubDate>
			<description>Presenting all new episodes of series Wizards of Waverly Place, The Suite Life on Deck and...</description>
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			<title>Delta Flies As Official Airline Of Madison Square Garden</title>
			<link>http://www.multichannel.com/article/365706-Delta_Flies_As_Official_Airline_Of_Madison_Square_Garden.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365706-Delta_Flies_As_Official_Airline_Of_Madison_Square_Garden.php?rssid=20064</guid>
			<pubDate>Tue, 20 Oct 2009 13:34:54 GMT</pubDate>
			<description>Delta Air Lines has inked a deal to become the official airline of Madison Square Garden, as...</description>
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			<title>Verizon Flexes Quads</title>
			<link>http://www.multichannel.com/article/365664-Verizon_Flexes_Quads.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365664-Verizon_Flexes_Quads.php?rssid=20064</guid>
			<pubDate>Mon, 19 Oct 2009 19:24:20 GMT</pubDate>
			<description>Verizon Communications is rolling out "quad play" bundles in Northeast and Mid-Atlantic markets,...</description>
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			<title>Toning Down Loud Ads</title>
			<link>http://www.multichannel.com/article/365447-Toning_Down_Loud_Ads.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/365447-Toning_Down_Loud_Ads.php?rssid=20064</guid>
			<pubDate>Sat, 17 Oct 2009 06:00:00 GMT</pubDate>
			<description>Screaming used-car salesmen on TV may become a thing of past — or, at any rate, they'll likely...</description>
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			<title>TBS Connects On Small Gains With NLCS Opener</title>
			<link>http://www.multichannel.com/article/361400-TBS_Connects_On_Small_Gains_With_NLCS_Opener.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/361400-TBS_Connects_On_Small_Gains_With_NLCS_Opener.php?rssid=20064</guid>
			<pubDate>Fri, 16 Oct 2009 20:35:28 GMT</pubDate>
			<description>TBS started its coverage of the National League Championship Series with single-digit gains over...</description>
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			<title>Nielsen Huddles With Clients On TV-Internet Measurement</title>
			<link>http://www.multichannel.com/article/358378-Nielsen_Huddles_With_Clients_On_TV_Internet_Measurement.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358378-Nielsen_Huddles_With_Clients_On_TV_Internet_Measurement.php?rssid=20064</guid>
			<pubDate>Fri, 16 Oct 2009 14:59:25 GMT</pubDate>
			<description>Nielsen on Friday will meet with cable operators, cable programmers, broadcasters, ad agencies...</description>
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			<title>'Nip/Tuck's Sixth-Season Debut: A Mixed Nielsen Bag</title>
			<link>http://www.multichannel.com/article/358358-_Nip_Tuck_s_Sixth_Season_Debut_A_Mixed_Nielsen_Bag.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358358-_Nip_Tuck_s_Sixth_Season_Debut_A_Mixed_Nielsen_Bag.php?rssid=20064</guid>
			<pubDate>Fri, 16 Oct 2009 13:39:40 GMT</pubDate>
			<description>Just as McNamara/Troy's plastic surgery business has been clipped by the economy, Nip/Tuck's...</description>
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			<title>Seventh-Season Bow Of 'Mythbusters' Delivers Males 25-54</title>
			<link>http://www.multichannel.com/article/358377-Seventh_Season_Bow_Of_Mythbusters_Delivers_Males_25_54.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358377-Seventh_Season_Bow_Of_Mythbusters_Delivers_Males_25_54.php?rssid=20064</guid>
			<pubDate>Fri, 16 Oct 2009 09:44:00 GMT</pubDate>
			<description>The seventh season of Discovery Channel's Mythbusters had more than a few believers,...</description>
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			<title>Blackhawks Light Ratings Lamp For Comcast SportsNet</title>
			<link>http://www.multichannel.com/article/358380-Blackhawks_Light_Ratings_Lamp_For_Comcast_SportsNet.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358380-Blackhawks_Light_Ratings_Lamp_For_Comcast_SportsNet.php?rssid=20064</guid>
			<pubDate>Fri, 16 Oct 2009 08:15:00 GMT</pubDate>
			<description>The Chicago Blackhawks' fast start in the 2009-10 National Hockey League season paid dividends...</description>
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			<title>FiOS TV Offers Free Week Of Espanol Package</title>
			<link>http://www.multichannel.com/article/358268-FiOS_TV_Offers_Free_Week_Of_Espanol_Package.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358268-FiOS_TV_Offers_Free_Week_Of_Espanol_Package.php?rssid=20064</guid>
			<pubDate>Thu, 15 Oct 2009 18:39:33 GMT</pubDate>
			<description>Verizon Communications will give FiOS TV customers free access to its starter Spanish-language...</description>
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			<title>Time Warner Cable Sets WiMax December Debut In North Carolina</title>
			<link>http://www.multichannel.com/article/358123-Time_Warner_Cable_Sets_WiMax_December_Debut_In_North_Carolina.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358123-Time_Warner_Cable_Sets_WiMax_December_Debut_In_North_Carolina.php?rssid=20064</guid>
			<pubDate>Wed, 14 Oct 2009 19:01:12 GMT</pubDate>
			<description>Time Warner Cable will take Road Runner on the road with Dec. 1 the launch of WiMax wireless...</description>
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			<title>Oxygen Orders Fifth Season Of 'Tori &amp; Dean'</title>
			<link>http://www.multichannel.com/article/358111-Oxygen_Orders_Fifth_Season_Of_Tori_Dean_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358111-Oxygen_Orders_Fifth_Season_Of_Tori_Dean_.php?rssid=20064</guid>
			<pubDate>Wed, 14 Oct 2009 17:44:21 GMT</pubDate>
			<description>Oxygen Media will put a fifth season of reality series Tori &amp; Dean: Home Sweet Hollywood on the...</description>
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			<title>13.1 Million Tune In Dolphins' Last-Second Win Over Jets On 'MNF'</title>
			<link>http://www.multichannel.com/article/358096-13_1_Million_Tune_In_Dolphins_Last_Second_Win_Over_Jets_On_MNF_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358096-13_1_Million_Tune_In_Dolphins_Last_Second_Win_Over_Jets_On_MNF_.php?rssid=20064</guid>
			<pubDate>Wed, 14 Oct 2009 16:53:26 GMT</pubDate>
			<description>ESPN's coverage of the Miami Dolphins' 31-27 win over the New York Jets on Monday Night Football...</description>
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			<title>NBCU, Campbell Soup Look To Get 'Healthy' With Outreach Initiative</title>
			<link>http://www.multichannel.com/article/358121-NBCU_Campbell_Soup_Look_To_Get_Healthy_With_Outreach_Initiative.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/358121-NBCU_Campbell_Soup_Look_To_Get_Healthy_With_Outreach_Initiative.php?rssid=20064</guid>
			<pubDate>Wed, 14 Oct 2009 15:50:00 GMT</pubDate>
			<description>Looking to link staffers, consumers and marketers, NBCU has launched a new health care...</description>
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			<title>General Mills Receives Crown Award For Responsible Advertising</title>
			<link>http://www.multichannel.com/article/358038-General_Mills_Receives_Crown_Award_For_Responsible_Advertising.php?rssid=20064</link>
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			<pubDate>Wed, 14 Oct 2009 14:11:00 GMT</pubDate>
			<description>General Mills has been given the Crown Award for responsible TV advertising by Hallmark Channels...</description>
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			<title>MLB Playoffs Drive TBS To Best Week In 33-Year History</title>
			<link>http://www.multichannel.com/article/358045-MLB_Playoffs_Drive_TBS_To_Best_Week_In_33_Year_History.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 22:52:00 GMT</pubDate>
			<description>Major League Baseball Division Series was very, very good to TBS, driving the most-viewed week...</description>
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			<title>Imus Debut Boosts Fox Business Network</title>
			<link>http://www.multichannel.com/article/358040-Imus_Debut_Boosts_Fox_Business_Network.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 22:23:00 GMT</pubDate>
			<description>Don Imus' return to the cable news airwaves after a stint on RFD-TV immediately boosted the...</description>
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			<title>'Broadstripe Forever' Promotional Period Extended Through Year-End</title>
			<link>http://www.multichannel.com/article/357928-_Broadstripe_Forever_Promotional_Period_Extended_Through_Year_End.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 21:06:20 GMT</pubDate>
			<description>Buoyed by consumer acceptance, Broadstripe has extended the lifetime price guarantee promotional...</description>
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			<title>Hail To The Chief: Golf Channel Drives Presidential Ratings</title>
			<link>http://www.multichannel.com/article/357891-Hail_To_The_Chief_Golf_Channel_Drives_Presidential_Ratings.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 16:55:48 GMT</pubDate>
			<description>Golf Channel came out swinging with its first-ever telecast of The Presidents Cup, delivering...</description>
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			<title>ESPN2 Nets Big Gains With 2009 WNBA Finals, Playoffs Coverage</title>
			<link>http://www.multichannel.com/article/357878-ESPN2_Nets_Big_Gains_With_2009_WNBA_Finals_Playoffs_Coverage.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 15:32:03 GMT</pubDate>
			<description>ESPN2, lifted by good numbers for its Game 4 and Game 5 coverage, scored the second-best WNBA...</description>
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			<title>FTC Chairman Leibowitz Commends Levinson For Resigning Google Board Seat</title>
			<link>http://www.multichannel.com/article/357882-FTC_Chairman_Leibowitz_Commends_Levinson_For_Resigning_Google_Board_Seat.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 15:22:00 GMT</pubDate>
			<description>Federal Trade Commission chairman Jon Leibowitz gave a shout-out to Gentech CEO Arthur Levinson...</description>
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			<title>Comcast Serves Up VOD Ads In Sunshine State</title>
			<link>http://www.multichannel.com/article/357747-Comcast_Serves_Up_VOD_Ads_In_Sunshine_State.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 04:01:00 GMT</pubDate>
			<description>Comcast's Jacksonville, Fla., system has gone live with a dynamic-advertising system that can...</description>
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			<title>Mixed Signals Tracks Loud TV Ads</title>
			<link>http://www.multichannel.com/article/357748-Mixed_Signals_Tracks_Loud_TV_Ads.php?rssid=20064</link>
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			<pubDate>Tue, 13 Oct 2009 04:01:00 GMT</pubDate>
			<description>Mixed Signals, a provider of video-monitoring systems, is promising to equip cable operators...</description>
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			<title>DirecTV Kicks Off Sophomore Season Of Ulimate Displaced Fan Search</title>
			<link>http://www.multichannel.com/article/357728-DirecTV_Kicks_Off_Sophomore_Season_Of_Ulimate_Displaced_Fan_Search.php?rssid=20064</link>
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			<pubDate>Mon, 12 Oct 2009 19:00:29 GMT</pubDate>
			<description>Die-hard NFL fans, who are far removed from their favorite squads, can show their devotion and...</description>
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			<title>'Girls Next Door,' 'Lamas' Debut Nicely For E!</title>
			<link>http://www.multichannel.com/article/357737-_Girls_Next_Door_Lamas_Debut_Nicely_For_E_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357737-_Girls_Next_Door_Lamas_Debut_Nicely_For_E_.php?rssid=20064</guid>
			<pubDate>Mon, 12 Oct 2009 18:07:00 GMT</pubDate>
			<description>The premiere of the sixth season of Girls Next Door, the debut of Leave It To Lamas and the...</description>
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			<title>U-verse Gets Jackson Action</title>
			<link>http://www.multichannel.com/article/357672-U_verse_Gets_Jackson_Action.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357672-U_verse_Gets_Jackson_Action.php?rssid=20064</guid>
			<pubDate>Mon, 12 Oct 2009 13:21:20 GMT</pubDate>
			<description>AT&amp;T's U-verse TV, Internet and voice services are available in parts of the Jackson, Miss.,...</description>
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			<title>AMC Fest Spreads The Fear</title>
			<link>http://www.multichannel.com/article/357640-AMC_Fest_Spreads_The_Fear.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357640-AMC_Fest_Spreads_The_Fear.php?rssid=20064</guid>
			<pubDate>Mon, 12 Oct 2009 06:00:00 GMT</pubDate>
			<description>AMC will pay homage to the Halloween season by offering more than 50 horror titles as part of...</description>
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			<title>Census Has Ad Money, But Not For 'Controversial Talk'</title>
			<link>http://www.multichannel.com/article/357657-Census_Has_Ad_Money_But_Not_For_Controversial_Talk_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357657-Census_Has_Ad_Money_But_Not_For_Controversial_Talk_.php?rssid=20064</guid>
			<pubDate>Sat, 10 Oct 2009 05:57:00 GMT</pubDate>
			<description>Attention broadcasters (and others) -- anyone wanting the chance to get in on a Census Bureau...</description>
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			<title>KLAS Las Vegas Prepares Own FCC Filing</title>
			<link>http://www.multichannel.com/article/357658-KLAS_Las_Vegas_Prepares_Own_FCC_Filing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357658-KLAS_Las_Vegas_Prepares_Own_FCC_Filing.php?rssid=20064</guid>
			<pubDate>Sat, 10 Oct 2009 05:12:00 GMT</pubDate>
			<description>KLAS Las Vegas, which was the subject of an FCC complaint alleging it had sold its newscast,...</description>
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			<title>ANA Warns Of Sweeping Ad Impact Of New Financial Services Bill</title>
			<link>http://www.multichannel.com/article/357482-ANA_Warns_Of_Sweeping_Ad_Impact_Of_New_Financial_Services_Bill.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357482-ANA_Warns_Of_Sweeping_Ad_Impact_Of_New_Financial_Services_Bill.php?rssid=20064</guid>
			<pubDate>Fri, 09 Oct 2009 18:11:19 GMT</pubDate>
			<description>The Association of National Advertisers is warning Congress that the proposed creation of the...</description>
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			<title>Ad Agency Media Storm Bolts On Interactive TV Division</title>
			<link>http://www.multichannel.com/article/357464-Ad_Agency_Media_Storm_Bolts_On_Interactive_TV_Division.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357464-Ad_Agency_Media_Storm_Bolts_On_Interactive_TV_Division.php?rssid=20064</guid>
			<pubDate>Fri, 09 Oct 2009 15:18:50 GMT</pubDate>
			<description>Ad agency Media Storm this week announced the creation of Bolt, a new division focused on...</description>
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			<title>Montana Middle School Dons 'America's Top Young Scientist' Mantle</title>
			<link>http://www.multichannel.com/article/357489-Montana_Middle_School_Dons_America_s_Top_Young_Scientist_Mantle.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357489-Montana_Middle_School_Dons_America_s_Top_Young_Scientist_Mantle.php?rssid=20064</guid>
			<pubDate>Fri, 09 Oct 2009 15:06:00 GMT</pubDate>
			<description>A Montana middle schooler has been named "America's Top Young...</description>
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			<title>KVBC Alleges Competitors Sold News</title>
			<link>http://www.multichannel.com/article/357459-KVBC_Alleges_Competitors_Sold_News.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357459-KVBC_Alleges_Competitors_Sold_News.php?rssid=20064</guid>
			<pubDate>Fri, 09 Oct 2009 01:13:00 GMT</pubDate>
			<description>Valley Broadcasting-owned KVBC TV Las Vegas has asked the FCC to investigate three of its...</description>
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			<title>TBS Tripleheader Scores Double-Digit Gains With Division Series Debuts</title>
			<link>http://www.multichannel.com/article/357399-TBS_Tripleheader_Scores_Double_Digit_Gains_With_Division_Series_Debuts.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357399-TBS_Tripleheader_Scores_Double_Digit_Gains_With_Division_Series_Debuts.php?rssid=20064</guid>
			<pubDate>Thu, 08 Oct 2009 21:46:56 GMT</pubDate>
			<description>TBS started its 2009 Major League Baseball postseason coverage with a double-digit gain over its...</description>
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			<title>ACC Shines Golden Beacon Nominations On Lifetime, MTV, Nick</title>
			<link>http://www.multichannel.com/article/357346-ACC_Shines_Golden_Beacon_Nominations_On_Lifetime_MTV_Nick.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357346-ACC_Shines_Golden_Beacon_Nominations_On_Lifetime_MTV_Nick.php?rssid=20064</guid>
			<pubDate>Thu, 08 Oct 2009 18:31:24 GMT</pubDate>
			<description>The Association of Cable Communicators has announced initiatives from Lifetime, MTV and...</description>
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			<title>Now Hear This: House Subcommittee Approves Commercial Loudness Bill</title>
			<link>http://www.multichannel.com/article/357273-Now_Hear_This_House_Subcommittee_Approves_Commercial_Loudness_Bill.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357273-Now_Hear_This_House_Subcommittee_Approves_Commercial_Loudness_Bill.php?rssid=20064</guid>
			<pubDate>Thu, 08 Oct 2009 15:53:03 GMT</pubDate>
			<description>The House Communications Subcommittee has approved a bill that would require the broadcast and...</description>
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			<title>'Next Iron Chef' Grills Food Network's Top Series Premiere Ratings</title>
			<link>http://www.multichannel.com/article/357185-_Next_Iron_Chef_Grills_Food_Network_s_Top_Series_Premiere_Ratings.php?rssid=20064</link>
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			<pubDate>Wed, 07 Oct 2009 21:38:00 GMT</pubDate>
			<description>The second-season premiere of The Next Iron Chef  heated up the best numbers for a series bow...</description>
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			<title>TBS Scores 2009's Most-Watched MLB Regular-Season Telecast With Tiebreaker Thriller</title>
			<link>http://www.multichannel.com/article/357163-TBS_Scores_2009_s_Most_Watched_MLB_Regular_Season_Telecast_With_Tiebreaker_Thriller.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357163-TBS_Scores_2009_s_Most_Watched_MLB_Regular_Season_Telecast_With_Tiebreaker_Thriller.php?rssid=20064</guid>
			<pubDate>Wed, 07 Oct 2009 21:36:24 GMT</pubDate>
			<description>TBS connected with the biggest regular-season Major League Baseball audience of 2009, via its...</description>
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			<title>YES Sets RSN Ratings Pace In Prime, Total Day Through First Nine Months Of 2009</title>
			<link>http://www.multichannel.com/article/357154-YES_Sets_RSN_Ratings_Pace_In_Prime_Total_Day_Through_First_Nine_Months_Of_2009.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357154-YES_Sets_RSN_Ratings_Pace_In_Prime_Total_Day_Through_First_Nine_Months_Of_2009.php?rssid=20064</guid>
			<pubDate>Wed, 07 Oct 2009 21:16:13 GMT</pubDate>
			<description>Led by improved ratings for its New York Yankees telecasts, the YES Network was the most-watched...</description>
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			<title>NASCAR Looks To Consistent TV Scheduling In 2010</title>
			<link>http://www.multichannel.com/article/357145-NASCAR_Looks_To_Consistent_TV_Scheduling_In_2010.php?rssid=20064</link>
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			<pubDate>Wed, 07 Oct 2009 20:57:28 GMT</pubDate>
			<description>Hoping scheduling continuity will equate to ratings gains, NASCAR and its TV partners will drop...</description>
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			<title>No Bull: Dish Rides PBR Pact</title>
			<link>http://www.multichannel.com/article/357121-No_Bull_Dish_Rides_PBR_Pact.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357121-No_Bull_Dish_Rides_PBR_Pact.php?rssid=20064</guid>
			<pubDate>Wed, 07 Oct 2009 18:21:39 GMT</pubDate>
			<description>Dish Network has steered a deal with Professional Bull Riders Inc. to become the official...</description>
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			<title>Comedy Central Launches Animated Sweepstakes Behind 'South Park'</title>
			<link>http://www.multichannel.com/article/357106-Comedy_Central_Launches_Animated_Sweepstakes_Behind_South_Park_.php?rssid=20064</link>
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			<pubDate>Wed, 07 Oct 2009 16:59:25 GMT</pubDate>
			<description>Comedy Central is getting animated about supporting the 14th season premiere of South Park next...</description>
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			<title>HBO Picks Up Second Season Of 'Bored To Death'</title>
			<link>http://www.multichannel.com/article/357083-HBO_Picks_Up_Second_Season_Of_Bored_To_Death_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357083-HBO_Picks_Up_Second_Season_Of_Bored_To_Death_.php?rssid=20064</guid>
			<pubDate>Wed, 07 Oct 2009 15:47:29 GMT</pubDate>
			<description>HBO has ordered a second season of comedy series Bored to...</description>
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			<title>House Schedules CALM Act Hearing</title>
			<link>http://www.multichannel.com/article/357015-House_Schedules_CALM_Act_Hearing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/357015-House_Schedules_CALM_Act_Hearing.php?rssid=20064</guid>
			<pubDate>Wed, 07 Oct 2009 13:44:04 GMT</pubDate>
			<description>The Energy &amp; Commerce Committee has made it official: it it will hold a hearing Thursday (Oct....</description>
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			<title>Satellite, Telcos Beat Cable On TV Satisfaction: J.D. Power</title>
			<link>http://www.multichannel.com/article/357001-Satellite_Telcos_Beat_Cable_On_TV_Satisfaction_J_D_Power.php?rssid=20064</link>
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			<pubDate>Wed, 07 Oct 2009 13:00:00 GMT</pubDate>
			<description>Most major cable operators continue to fall short on customer satisfaction compared with...</description>
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			<title>ESPN Scores Fifth Straight Weekly Primetime Ratings Win</title>
			<link>http://www.multichannel.com/article/356976-ESPN_Scores_Fifth_Straight_Weekly_Primetime_Ratings_Win.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356976-ESPN_Scores_Fifth_Straight_Weekly_Primetime_Ratings_Win.php?rssid=20064</guid>
			<pubDate>Tue, 06 Oct 2009 21:30:43 GMT</pubDate>
			<description>ESPN sacked the rest of its basic-cable competition with its weekly edition of Monday Night...</description>
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			<title>Hallmark Secures Cable Rights To Disson Skating Specials</title>
			<link>http://www.multichannel.com/article/356916-Hallmark_Secures_Cable_Rights_To_Disson_Skating_Specials.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356916-Hallmark_Secures_Cable_Rights_To_Disson_Skating_Specials.php?rssid=20064</guid>
			<pubDate>Tue, 06 Oct 2009 15:42:04 GMT</pubDate>
			<description>Hallmark Channel has bought exclusive cable rights to eight ice skating specials from Disson...</description>
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			<title>Updated: CBS College Sports Marches On With Free Previews During 'Armed Forces Appreciation Week</title>
			<link>http://www.multichannel.com/article/356807-Updated_CBS_College_Sports_Marches_On_With_Free_Previews_During_Armed_Forces_Appreciation_Week.php?rssid=20064</link>
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			<pubDate>Mon, 05 Oct 2009 17:37:26 GMT</pubDate>
			<description>CBS College Sports Network will showcase its "Armed Forces Appreciation Week" programming before...</description>
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			<title>FTC Toughens Endorsement Guidelines</title>
			<link>http://www.multichannel.com/article/356849-FTC_Toughens_Endorsement_Guidelines.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356849-FTC_Toughens_Endorsement_Guidelines.php?rssid=20064</guid>
			<pubDate>Mon, 05 Oct 2009 20:20:00 GMT</pubDate>
			<description>As expected, the Federal Trade Commission has toughened its guidelines for on-air and online...</description>
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			<title>Markup Planned For Commercial Loudness Bill</title>
			<link>http://www.multichannel.com/article/356838-Markup_Planned_For_Commercial_Loudness_Bill.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356838-Markup_Planned_For_Commercial_Loudness_Bill.php?rssid=20064</guid>
			<pubDate>Mon, 05 Oct 2009 19:52:10 GMT</pubDate>
			<description>It is unclear whether the cable and broadcast industries can avoid a legislative fix to the...</description>
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			<title>Showtime Orders Fourth Season Of 'Californication'</title>
			<link>http://www.multichannel.com/article/356810-Showtime_Orders_Fourth_Season_Of_Californication_.php?rssid=20064</link>
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			<pubDate>Mon, 05 Oct 2009 17:44:29 GMT</pubDate>
			<description>There wasn't much foreplay involved: Showtime has picked up Californication for a fourth season...</description>
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			<title>Hallmark Channel Unveils 'Holiday Countdown' Program</title>
			<link>http://www.multichannel.com/article/356713-Hallmark_Channel_Unveils_Holiday_Countdown_Program.php?rssid=20064</link>
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			<pubDate>Mon, 05 Oct 2009 11:50:02 GMT</pubDate>
			<description>The countdown to a new year-round programming and marketing strategy has begun at Hallmark...</description>
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			<title>Investigation Discovery, PTA Gang Up On School Violence</title>
			<link>http://www.multichannel.com/article/356644-Investigation_Discovery_PTA_Gang_Up_On_School_Violence.php?rssid=20064</link>
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			<pubDate>Mon, 05 Oct 2009 06:00:00 GMT</pubDate>
			<description>Investigation Discovery and the National Parents-Teachers Association are teaming to develop a...</description>
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			<title>'Stargate Universe' Opens To Franchise's Best Premiere Since 2005</title>
			<link>http://www.multichannel.com/article/356670-_Stargate_Universe_Opens_To_Franchise_s_Best_Premiere_Since_2005.php?rssid=20064</link>
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			<pubDate>Sun, 04 Oct 2009 01:37:39 GMT</pubDate>
			<description>Stargate Universe averaged more than 2.3 million watchers during its two-hour premiere on Oct....</description>
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			<title>World Fishing Network Hooks More Distribution, Original Programming</title>
			<link>http://www.multichannel.com/article/356671-World_Fishing_Network_Hooks_More_Distribution_Original_Programming.php?rssid=20064</link>
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			<pubDate>Sun, 04 Oct 2009 03:19:00 GMT</pubDate>
			<description>WFN: World Fishing Network continues to reel in more distributors, landing a corporate deal with...</description>
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			<title>Roethlisberger Enters WWE Ring</title>
			<link>http://www.multichannel.com/article/356674-Roethlisberger_Enters_WWE_Ring.php?rssid=20064</link>
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			<pubDate>Sun, 04 Oct 2009 13:15:06 GMT</pubDate>
			<description>Ben Roethlisberger will take control of WWE Monday Night Raw on Oct....</description>
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			<title>Versus Faces Off With Best NHL Season Opener</title>
			<link>http://www.multichannel.com/article/356604-Versus_Faces_Off_With_Best_NHL_Season_Opener.php?rssid=20064</link>
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			<pubDate>Fri, 02 Oct 2009 21:45:42 GMT</pubDate>
			<description>Versus skated to its largest opening-night audience with its coverage of the National Hockey...</description>
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			<title>Spike Slices Up Audience: 'Ultimate Fighter: Heavyweights' Is Net's Most-Watched Original Show</title>
			<link>http://www.multichannel.com/article/356507-Spike_Slices_Up_Audience_Ultimate_Fighter_Heavyweights_Is_Net_s_Most_Watched_Original_Show.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356507-Spike_Slices_Up_Audience_Ultimate_Fighter_Heavyweights_Is_Net_s_Most_Watched_Original_Show.php?rssid=20064</guid>
			<pubDate>Fri, 02 Oct 2009 11:53:01 GMT</pubDate>
			<description>Led by a fight between Internet wonder Kimbo Slice and Roy Nelson, the Sept. 30 edition of The...</description>
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			<title>Phillies' NL East Triumph Clinches Comcast SportsNet Ratings Mark</title>
			<link>http://www.multichannel.com/article/356498-Phillies_NL_East_Triumph_Clinches_Comcast_SportsNet_Ratings_Mark.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356498-Phillies_NL_East_Triumph_Clinches_Comcast_SportsNet_Ratings_Mark.php?rssid=20064</guid>
			<pubDate>Thu, 01 Oct 2009 20:09:00 GMT</pubDate>
			<description>Comcast SportsNet recorded its largest audience ever with Wednesday night's coverage of the...</description>
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			<title>Four Companies Believe Sponsorsing ESPN Deportes Series Is A Dream</title>
			<link>http://www.multichannel.com/article/356428-Four_Companies_Believe_Sponsorsing_ESPN_Deportes_Series_Is_A_Dream.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356428-Four_Companies_Believe_Sponsorsing_ESPN_Deportes_Series_Is_A_Dream.php?rssid=20064</guid>
			<pubDate>Thu, 01 Oct 2009 17:40:50 GMT</pubDate>
			<description>Ford, AT&amp;T, Burger King and Infinity Auto Insurance have stepped up as marketing partners for...</description>
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			<title>Laybourne Joins AdSafe's Advisory Board</title>
			<link>http://www.multichannel.com/article/356157-Laybourne_Joins_AdSafe_s_Advisory_Board.php?rssid=20064</link>
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			<pubDate>Thu, 01 Oct 2009 16:47:12 GMT</pubDate>
			<description>AdSafe Media, a New York-based firm that rates Web sites for brand marketers, named veteran...</description>
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			<title>Post Foods Signs On to Children's Food and Beverage Initiative</title>
			<link>http://www.multichannel.com/article/356144-Post_Foods_Signs_On_to_Children_s_Food_and_Beverage_Initiative.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356144-Post_Foods_Signs_On_to_Children_s_Food_and_Beverage_Initiative.php?rssid=20064</guid>
			<pubDate>Thu, 01 Oct 2009 15:12:51 GMT</pubDate>
			<description>Post Foods is the latest company to sign on to the Council of Better Business Bureaus'...</description>
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			<title>USA Makes It Three For Three With Quarterly Ratings Win</title>
			<link>http://www.multichannel.com/article/356106-USA_Makes_It_Three_For_Three_With_Quarterly_Ratings_Win.php?rssid=20064</link>
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			<pubDate>Wed, 30 Sep 2009 22:08:37 GMT</pubDate>
			<description>USA Network notched its third straight quarter ratings win of 2009, riding the strength of a...</description>
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			<title>'MNF' Madness: Cowboys-Panthers Game Draws 2009 Cable-Best 15.7 Million Viewers</title>
			<link>http://www.multichannel.com/article/356042-_MNF_Madness_Cowboys_Panthers_Game_Draws_2009_Cable_Best_15_7_Million_Viewers.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/356042-_MNF_Madness_Cowboys_Panthers_Game_Draws_2009_Cable_Best_15_7_Million_Viewers.php?rssid=20064</guid>
			<pubDate>Wed, 30 Sep 2009 17:06:10 GMT</pubDate>
			<description>For the third week running, ESPN tackled a new cable audience mark in 2009 with its coverage of...</description>
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			<title>Georger Elevated To Lead Hallmark, Hallmark Movie Ad Sales</title>
			<link>http://www.multichannel.com/article/355976-Georger_Elevated_To_Lead_Hallmark_Hallmark_Movie_Ad_Sales.php?rssid=20064</link>
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			<pubDate>Wed, 30 Sep 2009 13:24:47 GMT</pubDate>
			<description>Hallmark Channel has promoted one of its own to lead the network's regorganized advertising...</description>
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			<title>Annenberg Study: Consumers Cool To Behavioral Marketing</title>
			<link>http://www.multichannel.com/article/355969-Annenberg_Study_Consumers_Cool_To_Behavioral_Marketing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355969-Annenberg_Study_Consumers_Cool_To_Behavioral_Marketing.php?rssid=20064</guid>
			<pubDate>Wed, 30 Sep 2009 13:00:29 GMT</pubDate>
			<description>The majority of Americans do not want targeted behavioral marketing, online or off, according to...</description>
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			<title>CTAM Summit Eyes 1,600</title>
			<link>http://www.multichannel.com/article/355918-CTAM_Summit_Eyes_1_600.php?rssid=20064</link>
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			<pubDate>Tue, 29 Sep 2009 22:15:32 GMT</pubDate>
			<description>CTAM Summit organizers are hoping to draw about 1,600 people to the three-day marketing...</description>
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			<title>Univision Communications Opens Online Store</title>
			<link>http://www.multichannel.com/article/355840-Univision_Communications_Opens_Online_Store.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355840-Univision_Communications_Opens_Online_Store.php?rssid=20064</guid>
			<pubDate>Tue, 29 Sep 2009 19:12:01 GMT</pubDate>
			<description>Making its initial foray into digital consumer commerce, Univision Communications has opened an...</description>
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			<title>Comcast, Other Affiliates Kick Off NFL RedZone Channel 'Free-view'</title>
			<link>http://www.multichannel.com/article/355658-Comcast_Other_Affiliates_Kick_Off_NFL_RedZone_Channel_Free_view_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355658-Comcast_Other_Affiliates_Kick_Off_NFL_RedZone_Channel_Free_view_.php?rssid=20064</guid>
			<pubDate>Mon, 28 Sep 2009 20:11:59 GMT</pubDate>
			<description>NFL Network is working with its affiliates to make its RedZone channel available for a free...</description>
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			<title>TeenNick, Nick Jr. Come Out to Play</title>
			<link>http://www.multichannel.com/article/355640-TeenNick_Nick_Jr_Come_Out_to_Play.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355640-TeenNick_Nick_Jr_Come_Out_to_Play.php?rssid=20064</guid>
			<pubDate>Mon, 28 Sep 2009 19:05:49 GMT</pubDate>
			<description>Nickelodeon today (Sept. 28) officially renamed its toddler-targeted Noggin network as Nick Jr....</description>
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			<title>Stella Artois, Ferrero Rocher Support Sundance Channel's Globe-Trotting Series</title>
			<link>http://www.multichannel.com/article/355508-Stella_Artois_Ferrero_Rocher_Support_Sundance_Channel_s_Globe_Trotting_Series.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355508-Stella_Artois_Ferrero_Rocher_Support_Sundance_Channel_s_Globe_Trotting_Series.php?rssid=20064</guid>
			<pubDate>Sun, 27 Sep 2009 04:01:00 GMT</pubDate>
			<description>When Keith Johnson, the buyer-at-large for specialty retailer Anthropologie, scours the globe in...</description>
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			<title>BendBroadband Unleashes New Logo, Branding</title>
			<link>http://www.multichannel.com/article/355509-BendBroadband_Unleashes_New_Logo_Branding.php?rssid=20064</link>
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			<pubDate>Sun, 27 Sep 2009 02:38:21 GMT</pubDate>
			<description>BendBroadband wants its customers to know that it's gone to the...</description>
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			<title>Bravo's 'Real Houswives Of Atlanta' Remains On Pace For Ratings Marks</title>
			<link>http://www.multichannel.com/article/355507-Bravo_s_Real_Houswives_Of_Atlanta_Remains_On_Pace_For_Ratings_Marks.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355507-Bravo_s_Real_Houswives_Of_Atlanta_Remains_On_Pace_For_Ratings_Marks.php?rssid=20064</guid>
			<pubDate>Fri, 25 Sep 2009 22:14:00 GMT</pubDate>
			<description>Bravo's look at the ladies of Atlanta is on pace to become the Real Housewives' franchise...</description>
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			<title>WFN Lands New Tagline: A Great Day For Fishing</title>
			<link>http://www.multichannel.com/article/355433-WFN_Lands_New_Tagline_A_Great_Day_For_Fishing.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355433-WFN_Lands_New_Tagline_A_Great_Day_For_Fishing.php?rssid=20064</guid>
			<pubDate>Fri, 25 Sep 2009 19:02:12 GMT</pubDate>
			<description>WFN: World Fishing Network will launch a new branding campaign, Web site platform and tagline on...</description>
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			<title>FCC To Hold Roundtable On PPMs</title>
			<link>http://www.multichannel.com/article/355452-FCC_To_Hold_Roundtable_On_PPMs.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355452-FCC_To_Hold_Roundtable_On_PPMs.php?rssid=20064</guid>
			<pubDate>Fri, 25 Sep 2009 18:33:00 GMT</pubDate>
			<description>FCC chairman Julius Genachowski told an audience of minority broadcasters Friday that the...</description>
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			<title>Golf Channel Brings 'Uneven Fairways' Documentary To DVD</title>
			<link>http://www.multichannel.com/article/355421-Golf_Channel_Brings_Uneven_Fairways_Documentary_To_DVD.php?rssid=20064</link>
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			<pubDate>Fri, 25 Sep 2009 18:04:30 GMT</pubDate>
			<description>Golf Channel's documentary Uneven Fairways is now available to the public on...</description>
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			<title>Hispanic TV Summit: Sandoval Accepts Achievement Award, Touts P&amp;G's Leadership in Market</title>
			<link>http://www.multichannel.com/article/355410-Hispanic_TV_Summit_Sandoval_Accepts_Achievement_Award_Touts_P_G_s_Leadership_in_Market.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355410-Hispanic_TV_Summit_Sandoval_Accepts_Achievement_Award_Touts_P_G_s_Leadership_in_Market.php?rssid=20064</guid>
			<pubDate>Fri, 25 Sep 2009 17:03:54 GMT</pubDate>
			<description>Procter &amp; Gamble general manager of North American Marketing Edgar Sandoval closed out the 7th...</description>
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			<title>McDowell: More Work Needed On 'No-Urban' Dictates</title>
			<link>http://www.multichannel.com/article/355408-McDowell_More_Work_Needed_On_No_Urban_Dictates.php?rssid=20064</link>
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			<pubDate>Fri, 25 Sep 2009 15:44:00 GMT</pubDate>
			<description>FCC Commissioner Robert McDowell says the ad industry needs to continue to work on the issue of...</description>
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			<title>Hispanic TV Summit: Time Warner Cable Learning From "El Paquetazo" Rollout</title>
			<link>http://www.multichannel.com/article/355288-Hispanic_TV_Summit_Time_Warner_Cable_Learning_From_El_Paquetazo_Rollout.php?rssid=20064</link>
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			<pubDate>Thu, 24 Sep 2009 21:49:18 GMT</pubDate>
			<description>Time Warner Cable is still in the early stages of rolling out its "El Paquetazo" programming...</description>
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			<title>Hispanic TV Summit: Telemundo's Browne: Count On Census 2010 Being  A 'Game-Changer'</title>
			<link>http://www.multichannel.com/article/355283-Hispanic_TV_Summit_Telemundo_s_Browne_Count_On_Census_2010_Being_A_Game_Changer_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355283-Hispanic_TV_Summit_Telemundo_s_Browne_Count_On_Census_2010_Being_A_Game_Changer_.php?rssid=20064</guid>
			<pubDate>Thu, 24 Sep 2009 21:03:02 GMT</pubDate>
			<description>Telemundo Communications Group president Don Browne has no doubt the 2010 Census will be "a...</description>
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			<title>Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing</title>
			<link>http://www.multichannel.com/article/355280-Hispanic_TV_Summit_Promotions_Execs_Build_Brand_Awareness_Through_Experiential_Marketing.php?rssid=20064</link>
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			<pubDate>Thu, 24 Sep 2009 20:51:35 GMT</pubDate>
			<description>Promotions executives have found experiential marketing and events-based campaigns to be a...</description>
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			<title>Hispanic TV Summit: Growing Hispanic Market Awaits "Cultural Mind-Shift"</title>
			<link>http://www.multichannel.com/article/355208-Hispanic_TV_Summit_Growing_Hispanic_Market_Awaits_Cultural_Mind_Shift_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355208-Hispanic_TV_Summit_Growing_Hispanic_Market_Awaits_Cultural_Mind_Shift_.php?rssid=20064</guid>
			<pubDate>Thu, 24 Sep 2009 14:59:57 GMT</pubDate>
			<description>Marketing and sales executives at Multichannel News/B&amp;C event say mainstream advertisers need...</description>
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			<title>ESPN Deportes, Kingsford Heat Up Sponsorship Pact</title>
			<link>http://www.multichannel.com/article/355140-ESPN_Deportes_Kingsford_Heat_Up_Sponsorship_Pact.php?rssid=20064</link>
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			<pubDate>Wed, 23 Sep 2009 18:16:03 GMT</pubDate>
			<description>ESPN Deportes and Kingsford charcoal have cooked up a campaign aligning the product with the...</description>
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			<title>Time Warner Cable Extends Business TV Option To Sales Partners</title>
			<link>http://www.multichannel.com/article/355136-Time_Warner_Cable_Extends_Business_TV_Option_To_Sales_Partners.php?rssid=20064</link>
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			<pubDate>Wed, 23 Sep 2009 17:48:49 GMT</pubDate>
			<description>Time Warner Cable's business services unit is making two cable TV tiers available to sales-agent...</description>
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			<title>Sundance Names Shari Weisenberg Marketing SVP</title>
			<link>http://www.multichannel.com/article/355087-Sundance_Names_Shari_Weisenberg_Marketing_SVP.php?rssid=20064</link>
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			<pubDate>Wed, 23 Sep 2009 15:01:59 GMT</pubDate>
			<description>Sundance Channel has hired Shari Weisenberg as senior vice president of marketing, effective...</description>
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			<title>Starz Digital Media Now Available On iTunes Store</title>
			<link>http://www.multichannel.com/article/355078-Starz_Digital_Media_Now_Available_On_iTunes_Store.php?rssid=20064</link>
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			<pubDate>Wed, 23 Sep 2009 14:16:09 GMT</pubDate>
			<description>Starz Digital Media is making new and vintage movie programming available on the iTunes...</description>
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			<title>'MNF' Matchup Sets 2009 Cable Mark With 14.7 Million Viewers</title>
			<link>http://www.multichannel.com/article/355037-_MNF_Matchup_Sets_2009_Cable_Mark_With_14_7_Million_Viewers.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355037-_MNF_Matchup_Sets_2009_Cable_Mark_With_14_7_Million_Viewers.php?rssid=20064</guid>
			<pubDate>Wed, 23 Sep 2009 02:01:19 GMT</pubDate>
			<description>ESPN's Monday Night Football coverage of the Indianapolis Colts' 27-23 win over the Miami...</description>
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			<title>Ovation TV To Sell Ads Through Google</title>
			<link>http://www.multichannel.com/article/355017-Ovation_TV_To_Sell_Ads_Through_Google.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/355017-Ovation_TV_To_Sell_Ads_Through_Google.php?rssid=20064</guid>
			<pubDate>Tue, 22 Sep 2009 21:16:18 GMT</pubDate>
			<description>Ovation TV has struck a deal with Google to let the search engine firm sell national advertising...</description>
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			<title>Dish Dealers Pay Almost $1.3 Million In FTC Settlement</title>
			<link>http://www.multichannel.com/article/354995-Dish_Dealers_Pay_Almost_1_3_Million_In_FTC_Settlement.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354995-Dish_Dealers_Pay_Almost_1_3_Million_In_FTC_Settlement.php?rssid=20064</guid>
			<pubDate>Tue, 22 Sep 2009 19:53:47 GMT</pubDate>
			<description>Two Dish Network dealers, Vision Quest and New Edge, have agreed to pay more than a million...</description>
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			<title>FTC Seeks Comment On Food Marketing To Kids, Adolescents</title>
			<link>http://www.multichannel.com/article/354990-FTC_Seeks_Comment_On_Food_Marketing_To_Kids_Adolescents.php?rssid=20064</link>
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			<pubDate>Tue, 22 Sep 2009 19:11:57 GMT</pubDate>
			<description>The Federal Trade Commission is seeking public comment on its proposal to conduct a new study...</description>
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										<item>
			<title>NBCU Seeks 'White Collar' Promotion Partners Behind USA Series</title>
			<link>http://www.multichannel.com/article/354987-NBCU_Seeks_White_Collar_Promotion_Partners_Behind_USA_Series.php?rssid=20064</link>
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			<pubDate>Tue, 22 Sep 2009 19:01:38 GMT</pubDate>
			<description>NBC Universal wants its multichannel video programming distributors to join its promotion behind...</description>
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			<title>Networks, Agencies Up Electronic Transaction Delivery Via eBusiness</title>
			<link>http://www.multichannel.com/article/354974-Networks_Agencies_Up_Electronic_Transaction_Delivery_Via_eBusiness.php?rssid=20064</link>
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			<pubDate>Tue, 22 Sep 2009 17:56:43 GMT</pubDate>
			<description>More than 3,000 transactions for national cable TV inventory have been sent electronically...</description>
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			<title>PCT Taps Sparkman To Head Sales</title>
			<link>http://www.multichannel.com/article/354895-PCT_Taps_Sparkman_To_Head_Sales.php?rssid=20064</link>
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			<pubDate>Tue, 22 Sep 2009 16:00:32 GMT</pubDate>
			<description>PCT International, a manufacturer of optical and RF access network solutions for cable networks,...</description>
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			<title>FiOS TV Goes Live In Pittsburgh</title>
			<link>http://www.multichannel.com/article/354892-FiOS_TV_Goes_Live_In_Pittsburgh.php?rssid=20064</link>
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			<pubDate>Tue, 22 Sep 2009 15:35:55 GMT</pubDate>
			<description>Verizon Communications on Tuesday launched a FiOS TV marketing campaign in the city of...</description>
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			<title>E!'s Red Carpet Coverage Rises 15% </title>
			<link>http://www.multichannel.com/article/354833-E_s_Red_Carpet_Coverage_Rises_15_.php?rssid=20064</link>
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			<pubDate>Mon, 21 Sep 2009 20:39:26 GMT</pubDate>
			<description>E!'s coverage from the red carpet event before last night's Primetime Emmy Awards grew...</description>
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			<title>Blockbuster Inks Marketing Pacts With Suddenlink, Mediacom</title>
			<link>http://www.multichannel.com/article/354745-Blockbuster_Inks_Marketing_Pacts_With_Suddenlink_Mediacom.php?rssid=20064</link>
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			<pubDate>Mon, 21 Sep 2009 18:09:01 GMT</pubDate>
			<description>Blockbuster announced strategic alliances with Suddenlink Communications and Mediacom...</description>
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			<title>Public Interest Groups Advise Justice On Microsoft/Yahoo Deal Review</title>
			<link>http://www.multichannel.com/article/354752-Public_Interest_Groups_Advise_Justice_On_Microsoft_Yahoo_Deal_Review.php?rssid=20064</link>
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			<pubDate>Mon, 21 Sep 2009 16:32:00 GMT</pubDate>
			<description>A quartet of public-interest groups has given the Justice Department some advice on what to look...</description>
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			<title>Sticking Clicks Into Ads</title>
			<link>http://www.multichannel.com/article/354609-Sticking_Clicks_Into_Ads.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354609-Sticking_Clicks_Into_Ads.php?rssid=20064</guid>
			<pubDate>Sat, 19 Sep 2009 06:00:00 GMT</pubDate>
			<description>Interactive cable-TV advertising — after years in development and testing — stands to get...</description>
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			<title>Aniston Appearance LIfts 'Chelsea Lately' To Best Audience Marks</title>
			<link>http://www.multichannel.com/article/354637-Aniston_Appearance_LIfts_Chelsea_Lately_To_Best_Audience_Marks.php?rssid=20064</link>
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			<pubDate>Sat, 19 Sep 2009 21:16:47 GMT</pubDate>
			<description>An appearance by Jennifer Aniston pushed Chelsea Handler's late-night talk show to new ratings...</description>
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			<title>It's Not Just Video: It's Art, From HBO</title>
			<link>http://www.multichannel.com/article/354545-It_s_Not_Just_Video_It_s_Art_From_HBO.php?rssid=20064</link>
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			<pubDate>Fri, 18 Sep 2009 21:00:46 GMT</pubDate>
			<description>HBO last Friday lit up a large, cube-shaped video installation outside One Restaurant, in...</description>
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			<title>V-me's Advertisers On The Rise</title>
			<link>http://www.multichannel.com/article/354282-V_me_s_Advertisers_On_The_Rise.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354282-V_me_s_Advertisers_On_The_Rise.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 20:19:42 GMT</pubDate>
			<description>Four months into the 2009-10 upfront selling season, Spanish-language network V-me is reporting...</description>
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			<title>ESPN, NFL Campaign Honors Hispanics</title>
			<link>http://www.multichannel.com/article/354249-ESPN_NFL_Campaign_Honors_Hispanics.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354249-ESPN_NFL_Campaign_Honors_Hispanics.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 19:10:23 GMT</pubDate>
			<description>ESPN and the NFL this week will roll out "Let's Continue Making History," a multiplatform...</description>
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			<title>'HGTV Design Star's Fourth-Season Finale Sets Network Marks With Households, Key Demos</title>
			<link>http://www.multichannel.com/article/354301-_HGTV_Design_Star_s_Fourth_Season_Finale_Sets_Network_Marks_With_Households_Key_Demos.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354301-_HGTV_Design_Star_s_Fourth_Season_Finale_Sets_Network_Marks_With_Households_Key_Demos.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 19:01:00 GMT</pubDate>
			<description>Antonio Ballatore wasn't the only winner Sunday night on HGTV Design...</description>
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			<title>Web-Only Novela Serves More Than 2 Million</title>
			<link>http://www.multichannel.com/article/354212-Web_Only_Novela_Serves_More_Than_2_Million.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354212-Web_Only_Novela_Serves_More_Than_2_Million.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 17:49:42 GMT</pubDate>
			<description>Online-only novela Vidas cruzadas generated more than 2 million video streams, making it one of...</description>
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			<title>Networks Celebrate Hispanic Heritage Month</title>
			<link>http://www.multichannel.com/article/354203-Networks_Celebrate_Hispanic_Heritage_Month.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354203-Networks_Celebrate_Hispanic_Heritage_Month.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 17:28:08 GMT</pubDate>
			<description>TV viewers are in for a healthy dosage of Hispanic fare starting Sept. 15, as networks gear up...</description>
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			<title>'MNF' Opener Is Cable's Top 2009 Telecast With 14 Million Viewers</title>
			<link>http://www.multichannel.com/article/354062-_MNF_Opener_Is_Cable_s_Top_2009_Telecast_With_14_Million_Viewers.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354062-_MNF_Opener_Is_Cable_s_Top_2009_Telecast_With_14_Million_Viewers.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 03:20:14 GMT</pubDate>
			<description>ESPN kicked off the 40th season of Monday Night Football in a big way on Sept....</description>
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			<title>Cablevision Bows Interactive TV Ads</title>
			<link>http://www.multichannel.com/article/354000-Cablevision_Bows_Interactive_TV_Ads.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354000-Cablevision_Bows_Interactive_TV_Ads.php?rssid=20064</guid>
			<pubDate>Wed, 16 Sep 2009 00:00:00 GMT</pubDate>
			<description>Cablevision Systems is launching an interactive TV advertising service called Optimum Select...</description>
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			<title>Hispanic Cable 2010: Marketers Explore Ways To Drive Dollars To Booming Demo</title>
			<link>http://www.multichannel.com/article/354187-Hispanic_Cable_2010_Marketers_Explore_Ways_To_Drive_Dollars_To_Booming_Demo.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/354187-Hispanic_Cable_2010_Marketers_Explore_Ways_To_Drive_Dollars_To_Booming_Demo.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 22:18:00 GMT</pubDate>
			<description>The 2010 Census is expected to indicate that the U.S. Hispanic population is continuing to grow...</description>
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			<title>Murdoch Sees Ad Recession Bottom</title>
			<link>http://www.multichannel.com/article/353979-Murdoch_Sees_Ad_Recession_Bottom.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353979-Murdoch_Sees_Ad_Recession_Bottom.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 20:10:25 GMT</pubDate>
			<description>News Corp. chairman Rupert Murdoch was optimistic about a coming economic recovery, telling an...</description>
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			<title>Hulu Partners Eye Subscription Model</title>
			<link>http://www.multichannel.com/article/353933-Hulu_Partners_Eye_Subscription_Model.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353933-Hulu_Partners_Eye_Subscription_Model.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 19:53:55 GMT</pubDate>
			<description>Two of the major partners in Hulu -- News Corp. chairman Rupert Murdoch and NBC Universal CEO...</description>
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			<title>Hispanic Cable 2010: State Farm Ad Chief -- Market Still Needs To Grow</title>
			<link>http://www.multichannel.com/article/353987-Hispanic_Cable_2010_State_Farm_Ad_Chief_Market_Still_Needs_To_Grow.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353987-Hispanic_Cable_2010_State_Farm_Ad_Chief_Market_Still_Needs_To_Grow.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 19:24:00 GMT</pubDate>
			<description>With the 2010 U.S. Census around the corner, many advertisers are looking to see what it says...</description>
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			<title>USC-Ohio State Ranks As ESPN's Most-Watched College Football Contest</title>
			<link>http://www.multichannel.com/article/353925-USC_Ohio_State_Ranks_As_ESPN_s_Most_Watched_College_Football_Contest.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353925-USC_Ohio_State_Ranks_As_ESPN_s_Most_Watched_College_Football_Contest.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 19:04:29 GMT</pubDate>
			<description>ESPN's coverage of USC's 18-15 triumph over Ohio State at The Horseshoe was the network's...</description>
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			<title>PromaxBDA Extends President, Names Him CEO</title>
			<link>http://www.multichannel.com/article/353924-PromaxBDA_Extends_President_Names_Him_CEO.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353924-PromaxBDA_Extends_President_Names_Him_CEO.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 18:57:01 GMT</pubDate>
			<description>PromaxBDA, the trade association for entertainment-marketing promotion and design professionals,...</description>
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			<title>'True Blood' Grosses HBO's Second Largest Series Audience Behind 'Sopranos'</title>
			<link>http://www.multichannel.com/article/353922-_True_Blood_Grosses_HBO_s_Second_Largest_Series_Audience_Behind_Sopranos_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353922-_True_Blood_Grosses_HBO_s_Second_Largest_Series_Audience_Behind_Sopranos_.php?rssid=20064</guid>
			<pubDate>Tue, 15 Sep 2009 17:39:00 GMT</pubDate>
			<description>Putting the final bite on its sophomore season, HBO's vampire series True Blood averaged 5.1...</description>
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			<title>MTV Viewership Edges Up With '2009 VMAs'</title>
			<link>http://www.multichannel.com/article/353832-MTV_Viewership_Edges_Up_With_2009_VMAs_.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353832-MTV_Viewership_Edges_Up_With_2009_VMAs_.php?rssid=20064</guid>
			<pubDate>Mon, 14 Sep 2009 21:29:01 GMT</pubDate>
			<description>The 2009 Video Music Awards registered with viewers, recording gains on MTV, as well as...</description>
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			<title>WE Rings Up Multiplatform Support For Second Season Of Tutera Series</title>
			<link>http://www.multichannel.com/article/353818-WE_Rings_Up_Multiplatform_Support_For_Second_Season_Of_Tutera_Series.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353818-WE_Rings_Up_Multiplatform_Support_For_Second_Season_Of_Tutera_Series.php?rssid=20064</guid>
			<pubDate>Mon, 14 Sep 2009 19:58:55 GMT</pubDate>
			<description>WE TV will walk the second season of its original wedding makeover series down the aisle with...</description>
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			<title>'My Boys' Returns To TBS In 2010</title>
			<link>http://www.multichannel.com/article/353776-_My_Boys_Returns_To_TBS_In_2010.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/353776-_My_Boys_Returns_To_TBS_In_2010.php?rssid=20064</guid>
			<pubDate>Mon, 14 Sep 2009 15:12:48 GMT</pubDate>
			<description>PJ Franklin and her crew will continue to meet at Crowley's Tavern next...</description>
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			<title>ESPN2 Nets Most-Watched Tennis Telecast</title>
			<link>http://www.multichannel.com/article/346211-ESPN2_Nets_Most_Watched_Tennis_Telecast.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/346211-ESPN2_Nets_Most_Watched_Tennis_Telecast.php?rssid=20064</guid>
			<pubDate>Fri, 11 Sep 2009 19:35:10 GMT</pubDate>
			<description>ESPN2 scored its most-watched tennis telecast ever Wednesday...</description>
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			<title>CIMM Founders: We're Not Nielsen's Enemy</title>
			<link>http://www.multichannel.com/article/340277-CIMM_Founders_We_re_Not_Nielsen_s_Enemy.php?rssid=20064</link>
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			<pubDate>Thu, 10 Sep 2009 19:15:37 GMT</pubDate>
			<description>After years of complaining about the inadequacies of Nielsen Media Research's panel-based TV...</description>
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			<title>TVB Conference: Political Ads Could Top $1 Billion This Year</title>
			<link>http://www.multichannel.com/article/340276-TVB_Conference_Political_Ads_Could_Top_1_Billion_This_Year.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/340276-TVB_Conference_Political_Ads_Could_Top_1_Billion_This_Year.php?rssid=20064</guid>
			<pubDate>Thu, 10 Sep 2009 18:23:00 GMT</pubDate>
			<description>While nothing short of a "political Armageddon" is on tap for next year, according to TNS Media...</description>
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			<title>Coalition Of 14 Companies Launches Nielsen Rival</title>
			<link>http://www.multichannel.com/article/340202-Coalition_Of_14_Companies_Launches_Nielsen_Rival.php?rssid=20064</link>
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			<pubDate>Thu, 10 Sep 2009 14:55:09 GMT</pubDate>
			<description>A group of major cable and broadcasting programmers, advertisers and ad agencies -- calling...</description>
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			<title>Nielsen: 'TV Everywhere' Views Could Be Added To Total TV Ratings</title>
			<link>http://www.multichannel.com/article/339867-Nielsen_TV_Everywhere_Views_Could_Be_Added_To_Total_TV_Ratings.php?rssid=20064</link>
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			<pubDate>Tue, 08 Sep 2009 20:16:15 GMT</pubDate>
			<description>Nielsen Media Research is telling clients that viewers who watch shows online through "TV...</description>
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			<title>OpenTV Digs Up Set-Top Data</title>
			<link>http://www.multichannel.com/article/339748-OpenTV_Digs_Up_Set_Top_Data.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339748-OpenTV_Digs_Up_Set_Top_Data.php?rssid=20064</guid>
			<pubDate>Tue, 08 Sep 2009 16:54:46 GMT</pubDate>
			<description>OpenTV is aiming to make it easier to collect TV viewing metrics from set-tops running its...</description>
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			<title>AT&amp;T U-verse Takes On Cox In Louisiana</title>
			<link>http://www.multichannel.com/article/339733-AT_T_U_verse_Takes_On_Cox_In_Louisiana.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339733-AT_T_U_verse_Takes_On_Cox_In_Louisiana.php?rssid=20064</guid>
			<pubDate>Tue, 08 Sep 2009 15:03:19 GMT</pubDate>
			<description>AT&amp;T launched U-verse TV, Internet and phone services in parts of the Baton Rouge, La., area,...</description>
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			<title>U.S. Open Ratings Open Strongly For ESPN2</title>
			<link>http://www.multichannel.com/article/339659-U_S_Open_Ratings_Open_Strongly_For_ESPN2.php?rssid=20064</link>
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			<pubDate>Sat, 05 Sep 2009 13:40:02 GMT</pubDate>
			<description>Like a Taylor Dent serve, the 2009 U.S. Open got off to a fast start for ESPN2 with the...</description>
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			<title>Versus Launches 'Worthless' Ads In Distribution Dispute With DirecTV</title>
			<link>http://www.multichannel.com/article/339625-Versus_Launches_Worthless_Ads_In_Distribution_Dispute_With_DirecTV.php?rssid=20064</link>
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			<pubDate>Fri, 04 Sep 2009 20:44:44 GMT</pubDate>
			<description>The disconnect between Versus and DirecTV grew louder Friday, with the programmer running ads in...</description>
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			<title>NDS, TNS Can Track Individual TV Viewers</title>
			<link>http://www.multichannel.com/article/339298-NDS_TNS_Can_Track_Individual_TV_Viewers.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339298-NDS_TNS_Can_Track_Individual_TV_Viewers.php?rssid=20064</guid>
			<pubDate>Wed, 02 Sep 2009 20:00:37 GMT</pubDate>
			<description>NDS and TNS Media Research have enhanced their joint TV-audience measurement offering by adding...</description>
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			<title>NBCU Invests In Mobile Ad Network Greystripe</title>
			<link>http://www.multichannel.com/article/339254-NBCU_Invests_In_Mobile_Ad_Network_Greystripe.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339254-NBCU_Invests_In_Mobile_Ad_Network_Greystripe.php?rssid=20064</guid>
			<pubDate>Wed, 02 Sep 2009 16:47:14 GMT</pubDate>
			<description>NBC Universal has joined Disney in investing in mobile advertising, according to mobile ad...</description>
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			<title>'Dance Your Ass Off' Shakes To Oxygen Records</title>
			<link>http://www.multichannel.com/article/339240-_Dance_Your_Ass_Off_Shakes_To_Oxygen_Records.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339240-_Dance_Your_Ass_Off_Shakes_To_Oxygen_Records.php?rssid=20064</guid>
			<pubDate>Wed, 02 Sep 2009 15:54:26 GMT</pubDate>
			<description>Oxygen's Dance Your Ass Off had a big finish among viewers Monday night, a performance that made...</description>
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			<title>Disney Wins Week, But USA Owns August</title>
			<link>http://www.multichannel.com/article/339187-Disney_Wins_Week_But_USA_Owns_August.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339187-Disney_Wins_Week_But_USA_Owns_August.php?rssid=20064</guid>
			<pubDate>Tue, 01 Sep 2009 21:30:19 GMT</pubDate>
			<description>In a rare summer upset, Disney Channel -- led by the Wizards of Waverly Place telefilm, cable's...</description>
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			<title>Hallmark Names McAvoy New Top Marketer</title>
			<link>http://www.multichannel.com/article/339184-Hallmark_Names_McAvoy_New_Top_Marketer.php?rssid=20064</link>
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			<pubDate>Tue, 01 Sep 2009 20:50:34 GMT</pubDate>
			<description>Susanne Smith McAvoy, vice president, ad sales marketing, for Hallmark Channel and Hallmark...</description>
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			<title>Fox News Posts Across-the-Board August Increases</title>
			<link>http://www.multichannel.com/article/339180-Fox_News_Posts_Across_the_Board_August_Increases.php?rssid=20064</link>
			<guid isPermaLink="true">http://www.multichannel.com/article/339180-Fox_News_Posts_Across_the_Board_August_Increases.php?rssid=20064</guid>
			<pubDate>Tue, 01 Sep 2009 20:42:01 GMT</pubDate>
			<description>Fox News Channel posted its highest numbers in primetime in news' target demographic of 25-to-54...</description>
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			<title>Third-Season Finale Of 'I Survived' Is Bio's Best</title>
			<link>http://www.multichannel.com/article/339129-Third_Season_Finale_Of_I_Survived_Is_Bio_s_Best.php?rssid=20064</link>
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			<pubDate>Tue, 01 Sep 2009 17:58:11 GMT</pubDate>
			<description>The third-season finale of Bio Channel's original series I Survived became the most-watched...</description>
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			<title>Cable Edges Up, But Ad Spending Slides 15.4% Overall In First Half: Nielsen</title>
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			<pubDate>Tue, 01 Sep 2009 15:46:10 GMT</pubDate>
			<description>Ad spending in the first half of 2009 dropped 15.4%, or some $10.3 billion to $56.9 billion,...</description>
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			<title>FBN, Tennis Share On-Air Info During U.S. Open</title>
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			<pubDate>Tue, 01 Sep 2009 10:34:00 GMT</pubDate>
			<description>Cablevision may not be on the court with the sports programmer, but Fox Business Network is...</description>
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										<item>
			<title>'Drop Dead Diva' Continues Audience Advance</title>
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			<pubDate>Mon, 31 Aug 2009 20:44:38 GMT</pubDate>
			<description>Lifetime Television's comedy Drop Dead Diva continues to build, scoring series marks with a pair...</description>
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										<item>
			<title>Travel, Chase Strike Partnership Pact For Sapphire Card</title>
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			<pubDate>Mon, 31 Aug 2009 20:09:51 GMT</pubDate>
			<description>Travel Channel is taking an integrated advertising trip with the Chase Sapphire...</description>
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										<item>
			<title>NBCU Pumps Advertising, Content Deal With Gas Station TV</title>
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			<pubDate>Mon, 31 Aug 2009 15:30:04 GMT</pubDate>
			<description>NBC Universal will deliver local and national programming and sell local ads that will appear on...</description>
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										<item>
			<title>ESPN Aces Advertising Roster For U.S. Open</title>
			<link>http://www.multichannel.com/article/338820-ESPN_Aces_Advertising_Roster_For_U_S_Open.php?rssid=20064</link>
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			<pubDate>Sun, 30 Aug 2009 13:30:44 GMT</pubDate>
			<description>Getting ready to step on the courts at the USTA National Tennis Center tomorrow for its...</description>
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