At Your Service-Working With Multicultural Customers-a proven training program for your staff (English and Spanish).

Robert Zuniga briefly introduces Cynthia Messer, University of Minnesota Extension Professor and the developer of the “At Your Service: Working with Multicultural Customers” training curriculum.

Cynthia highlights some key points to listen for in the interview Robert had with Mary Laeger Hagemeister.

Mary has trained hundreds of people with the “At Your Service: Working With Multicultural Customers” curriculum.

Mary Laeger-Hagemeister-Cynthia Messer-Robert Zuniga on Customer Service Training Program “At Your Service: Working With Multicultural Customers”

This video is located at http://youtu.be/kmE6nchHMts

Mary has spent her career living and working with diverse populations in the United States, from the plains of the Midwest to inner city on the East Coast and the Mountains of Appalachia.

Today, Mary is a consultant with L-H Consulting whose mission statement is “Working to Build Inclusive Communities.”

To learn more about Mary you can go to her web site:
http://www.l-hconsulting.com

Cynthia Messer is the developer of the “At Your Service:Working with Multicultural Customers” Training Program design for your staff training (English and Spanish).

After the interview with Mary, Robert Zuniga and Cynthia Messer discuss the “At Your Service: Working with Multicultural Customers” Staff Training Program (English and Spanish) and the value of a systematic approach to customer service training.

For more information,

At Your Service: working with multicultural customers …..

© 2012 Worldwide Rights Reserved RobertZuniga.com

Bruce Schwartau-Cynthia Messer-Robert Zuniga-discuss
“At Your Service-Working With Multicultural Customers” Training Program (English and Spanish)

Robert Zuniga gives a brief introduction of University of Minnesota Extension Professor and the developer of the “At Your Service: Working with Multicultural Customers” training curriculum, Cynthia Messer.

Cynthia highlights some key points to listen for in the interview Robert had with Bruce Schwartau.

Bruce Schwartau is a University of Minnesota Extension Educator specializing in community economics in southeast Minnesota.

Bruce helped Rochester, MN conduct a customer service initiative 4 years ago, training local business managers to conduct customer service education with their employees as well as other business owners.

Before Bruce joined the University of Minnesota he worked for several international firms as a manufacturer’s representative where he gained sales management and customer service experience.

After the interview with Bruce, Robert Zuniga and Cynthia Messer discuss the “At Your Service: Working with Multicultural Customers” Staff Training Program (English and Spanish) and the value of a systematic approach to customer service training.

This is ideal for staff training in business or public service settings including retail shops, lodging, restaurants, attractions, health care or government offices.

For more information,

At Your Service: working with multicultural customers …..

© 2012 Worldwide Rights Reserved RobertZuniga.com

Topic: “Hecho in Minnesota” and Uno Branding

Luis Fitch presented the award winning posters he has created from UNO Branding as seen in his new book “Hecho in Minnesota”

Luis briefly discusses (17 minutes) the beautiful posters developed for profit and non-profits organizations in the St Paul-Minneapolis Area.

In 1999 Luis Fitch founded UNO Branding as an independent company to be a new kind of Hispanic branding and creativity company partnering with clients and other agencies in all communications disciplines.

Luis Fitch’s career has spanned more than 32 years of branding with a unique focus on Hispanic strategy and design.

At UNO Branding, he is deeply engaged at every step of a project and has led award-winning branding efforts for top Fortune 500 companies.

His no-nonsense approach and deep appreciation for the creative process and final product have helped him become one of the most sought-after Hispanic creative consultants.

Hecho In Minnesota – Posters Designed By UNO Branding (English and Spanish Edition)

Luis Fitch
Founder/Creative Director
Uno Branding
Minneapolis, MN
http://UnoOnline.com

Luis Fitch’s work includes brand and corporate identity and design development for leading retail companies such as Target, Best Buy, Macy’s, Nike and Nash-Finch.

His understanding of how design and culture affects consumer attitudes has led to many ideas executed in design as well as advertising.

http://UnoOnline.com

Buy 3 or more Books and Share the Beauty of Our Latino Culture with Family and Friends!

This video is located at http://youtu.be/HMDfczPxLW8

16th ANNUAL HISPANIC MARKETING CONFERENCE
featuring the
8th ANNUAL HISPANIC MARKETING ACHIEVEMENT AWARDS

Event produced by:
Richard J. Aguilar
Aguilar Productions, Inc.
(651) 665-0633 (Phone)
http://AguilarProductions.com

Aguilar Productions is the leader in promoting the U.S. Emerging markets to Corporate America, producing marketing conferences and special events with a focus on the Hispanic, Asian-American, African-American, U.S. Emerging African and the LGBT markets.

Aguilar Productions has been featured in the Star Tribune, Saint Paul Pioneer Press, Twin Cities Business Magazine, The Business Journal, Hispanic Business Magazine and others. Richard has been a featured speaker at Multicultural marketing conferences throughout the U.S

Multicultural Marketing Tips and Trends
We promote information relevant to the following markets: Latino-
Hispanic | Asian American | African American | US Emerging African Market | LGBT
Minneapolis,MN
St Paul,MN
(c) 2012 Robert Zuniga All Rights Reserved
http://OvercomingRoadblocks.com
http://RobertZuniga.com

That’s the question addressed by Andy Sernovitz in an interview posted on Marketing Smarts.

The stuff that can be so meaningful in word-of-mouth—being nice to people, giving them amazing service, reaching out to folks who need an extra hand and showing that your company cares about them… I mean, these things that are obvious on a deep human level, they get lost in the everyday corporate life…” Andy Sernovitz

Listen in: click here  (registration required)

This month we are highlighting a valuable customer service training program that supports “being nice” by appreciating cultural prespectives.

At Your Service: working with multicultural customers provides a cost-effective solution to address these points.

It is a complete customer service workshop curriculum to build the skills and knowledge of your service staff to deliver great service.

Use this program to make customer service a priority in your staff training —- because your staff is the face of your business!

For more information: click here

At Your Service: Working with Multicultural Customers – program developed at the University of Minnesota by Cynthia Messer and is available in English and Spanish

(c) 2012 All Rights Reserved Robert Zuniga

Topic: Hispanic Marketing Starts At Home. Are You Ready?

Most companies that start marketing to Hispanics fail in their infancy because they are not ready.

They start with disjointed activities without realizing that it requires a cultural understanding, operational support, diversity in the workforce and most importantly middle management buy-in.

Senior executives understand it is important.

However, only a few managers will drive it all the way.

When budgets are tight and fast gains are needed, Hispanic marketing initiatives tend to be sidelined.

It is understandable marketers need to hit their goals; these goals are the fuel that keep companies running.

However, this short term vision plays a pivotal role in the failure of long term Hispanic objectives.

During Mr. Lokpez’ presentation, we will explore some of the most common problems organizations encounter when launching a Hispanic strategy and why it can drive your to failure.

1. Hey you! You speak Spanish! Congratulations on your new job!
2. Spanish has legal implications… Are you discriminating your customers?
3. Diversity in the workplace? What is that?
4. Middle management, what is in it for me?
5. No strategic alignment… Making up your own goals won’t help!

So, are you ready to reach the Hispanic segment?

Ederick Lokpez is a native from Venezuela with more than 17 years of marketing experience.

He began his career in the consultancy world servicing Fortune 500 clients in Latin & South America creating and executing CRM (Customer Relationship Management) programs for Trans-national companies.

In 2003, Ederick immigrated to the United States where he quickly identified the need to better serve multicultural segment.

His professional background and personal experience as an immigrant provide him with the required blend of marketing expertise and knowledge of Hispanic drivers to create and implement strategies designed to succeed in the U.S. Hispanic market.

Since his arrival in the United States, Ederick has worked with Fortune 500 companies such as UnitedHealth Group, Wells Fargo and Staples, creating and executing multicultural initiatives.

Ederick Lokpez
Partner
DotBin
Minneapolis, MN
http://DotBin.net

Multicultural Marketing Tips and Trends
Current focus in on marketing conferences and special events educating business on the Hispanic, Asian-American, African-American, U.S. Emerging African and the LGBT markets.

This video is located at http://youtu.be/QaFSr4sC8l0
http://MulticulturalMarketingTipsAndTrends.com/

16th ANNUAL HISPANIC MARKETING CONFERENCE
Featuring the
8th ANNUAL HISPANIC MARKETING ACHIEVEMENT AWARDS
Event produced by:
Richard J. Aguilar
(651) 665-0633 (Phone)
http://aguilarproductions.com

Richard Aguilar is President/CEO of Aguilar Productions, Inc. based in Saint Paul, Minnesota.

Multicultural Marketing Tips and Trends
Minneapolis,MN
St Paul,MN
contact Robert Zuniga 651-343-9940

(c) 2012 Robert Zuniga All Rights Reserved
http://RobertZuniga.com

Cynthia Messer is an Extension Professor with the University of Minnesota Tourism Center.

Cynthia Messer has more than 30 years of experience in tourism as an educator and practitioner. 

She has worked as an international consultant, tour operations specialist, convention planner and as the executive director of a regional convention & visitor bureau.

This diverse background gives Cynthia a pragmatic approach to multicultural customer service as a critical component of marketing.

Cynthia works with multinational organizations and is a respected speaker and consultant on issues related to customer service and tourism development.

Cynthia is also the author of numerous educational materials including the acclaimed At Your Service:  working with multicultural customers training curriculum, the award-winning Weaving Tourism into Community film, and the Community Tourism Development manual which is now in its third edition.

 At Your Service: working with multicultural customers …..

© 2012 Worldwide Rights Reserved RobertZuniga.com

Did you know that using general marketing (or boilerplate ) strategies to all population segments can actually do damage to you and your brand?

This video “Multicultural Mistakes: Selling to Hispanic Customers”by Michael Soon Lee is a great test of your awareness….

A life insurance salesman tries to sell a policy to a Hispanic customer.
See how many cultural mistakes you can find.

If you are not able to “see the mistakes”…
there are events that can educate you and your staff and
assist you in being more effective in the multicultural markets.

Richard Aguilar, one of the founders of Multicultural Marketing in the Midwest,
invites you to attend the…

8th Annual Multicultural Marketing Conference and Diversity Awards”
on May 23rd in St Paul, MN

What is the Multicultural Market?

Hispanic, Asian-America, African American, US Emerging African Market and LGBT.

In Minnesota, this represents $10 Billion Dollars in purchasing power…

Is this market a part of your business strategy?

A summary of the agenda with links to the presenters is here:

Multicultural Marketing Conference and Diversity Awards Agenda

This is a content-rich event with quality networking opportunities.

Find out what your competition is ignoring…..

Call Richard directly at 651-665-0633 to register.

Or call me you have any questions…

Robert Zuniga
651-343-9940

Video Source:YouTube Channel –
http://www.youtube.com/user/MichaelSoonLee

“Michael Soon Lee is an expert on diversity and the author eight books on the topic including “Cross-Cultural Selling for Dummies”. He is President of EthnoConnect which helps companies increase sales to multicultural customers.”

Thanks Michael, for posting such valuable resources ! -Robert Zuniga

fastest growing market segments….you need to attend this event…

8th Annual Multicultural Marketing Conference and Diversity Awards
Metropolitan State University,

St Paul, MN 

Call (651) 665-0633 to register

May 23, 2012

Presenters (partial list)

________________________________________________

7:30 a.m. Registration Opens

8:00 a.m. Continental Breakfast

8:45 – 9:00 a.m. Opening Remarks, Welcome

Rick Aguilar
President
Aguilar Productions

Richard Aguilar is President/CEO of Aguilar Productions, Inc. based in Saint Paul, Minnesota. Aguilar Productions is the leader in promoting the U.S. Emerging markets to Corporate America, producing marketing conferences and special events with a focus on the Hispanic, Asian-American, African-American, U.S. Emerging African and the LGBT markets. Aguilar Productions has been featured in the Star Tribune, Saint Paul Pioneer Press, Twin Cities Business Magazine, The Business Journal, Hispanic Business Magazine and others. Richard has been a featured speaker at Multicultural marketing conferences throughout the U.S.

At Aguilar Productions We Custom Design and Produce Conferences, Seminars, Workshops, Meetings, and Special Events Focusing on the U.S. Multicultural Markets.
Hispanic  –  Asian-American  –  African-American – U.S. Emerging African Market
& The U.S. LGBT Market

Trenda Boyum-Breen
VP of Student Affairs
Metro State University

9:00 – 10:15 a.m. Marketing to Asian-American Multicultural Consumers and Census 2010 results

 
Saul Gitlin
Kang & Lee Advertising
New York, NY

Saul Gitlin is the Executive Vice President of Strategic Marketing Services/New Business for Kang & Lee Advertising, the nation’s leading multicultural marketing consulting and communications agency specializing in reaching Asians Americans. Mr. Gitlin has directed the agency planning teams for AT&T, Bank of America, Sears, The New York Times, and Allstate Insurance. He directed the planning team for the Census 2000 – a national quantitative/qualitative study fielded simultaneously with nine ethnic groups in ten languages. This project won the Advertising Research Federation’s 2001 Grand Ogilvy Award, the highest honor for research in the advertising industry. Prior to coming to Kang & Lee, Saul worked for 10 years in senior marketing positions for multinational corporations in the People’s Republic of China, Israel, and the United States. Saul is completely fluent in Mandarin Chinese, Hebrew and French and holds a BA in Asian Studies from Cornell, an MA in East Asian Studies from Yale, and an MBA in Marketing from Columbia

Topic “Marketing to Asian Multicultural Consumers: What Constitutes Cultural Relevance?”

Building culturally-relevant marketing and communications is essential to tapping the lucrative brand opportunities within the Asian American market. But, what does “cultural relevance” really mean?

This presentation will provide an updated, comprehensive introduction to the Asian American market including 2012 Census results, and then present a framework for understanding the definition and role of cultural relevance throughout the marketing planning cycle – from initial research and analysis, through program planning and execution, to results tracking and program assessment. Given the cultural and linguistic diversity within the Asian community, the presentation will also draw on Kang & Lee’s 25 years of account experience in the US and Canada to discuss the unique challenges and solutions for developing successful communications for a single Asian ethnic group, and across multiple Asian segments.

10:15 – 10:30 a.m. Coffee Break

10:30 – 11:35 a.m. LGBT Marketing Research and Strategy Insights “Size of Market, Buying Power, Brand Loyalty, Media”

Christine Lehtonen
Asterix Group
San Francisco, CA

Christine Lehtonen is an award-winning marketer and founder of Asterix Group a full-service branding agency. Chris and her team handle strategy, brand experience design and consumer engagement programs for leading brands. Her work is focused on transforming consumer-to-brand relationships through a deep understanding of culture, market dynamics, and trends. Chris brings considerable expertise engaging LGBT, LOHAS, millennial and women consumers. She has led transformative LGBT research, marketing strategy and advertising for a host of companies including AAA, MyPartner.com, Olivia and WaMu. She regularly travels and presents new insights on creating effective and engaging campaigns and long-term relationships with consumers.

TOPIC:  Lives, Styles and Trends of today’s LGBT Consumers

In this presentation Asterix Group founder and brand strategist Christine Lehtonen presents a unique look at today’s US Lesbian and Gay consumers. She shares insights, segment research and social shifts that make this segment increasingly important to understand and attract. Learn about dynamics shaping LGBT values and lives and strategies and best practices for connecting and engaging with this influential segment. Additionally, Chris will discuss actionable steps that will help marketers form authentic relationships and ultimately gain more loyal LGBT consumers

11:35 a.m. – Noon

Diversity Awards Presentation and Keynote Speaker
Maria Rodas
General Mills

Noon to 1 pm LUNCHEON

1:00 – 1:10 p.m.
Census Bureau Programming

1:10 – 2:10 p.m.”Marketing To The Hispanic Consumer-Insights and Strategies”

2010 Census Results
Carlos Garcia
Knowledgeworks
Los Angeles, CA

Mr. Garcia is a highly respected leader in Hispanic research, providing insights that have guided major marketing and advertising efforts in a variety of industries. As founder and guiding force of Garcia Research Associates -now a part of Knowledge Networks a GFK company. His clients have included industry leaders in packaged goods, health care, entertainment and financial services. Mr. Garcia’s research experience ranges from new product and ad development to segmentation to deep-dive economic, political and brand equity studies. Mr. Garcia was a cum laude graduate in Foreign Languages from Pomona College in Claremont, CA. He holds Masters Degrees from the University of California at Berkeley and National University in San Diego.

Topic.   Mr. Garcia will present a strategic look at the 2010 Census and the growth of the Hispanic community in the U.S…  Hispanic populations are now located in most areas in the United States with large Hispanic populations shifts to Southern and Midwest States. Mr. Garcia will also look at the state of Hispanic marketing and the various media TV, Radio, Print and the Internet campaigns being used by Corporate America. Spanish versus English usage in advertising to Hispanics will be discussed.

2:10 – 2:30 p.m. Break

2:30 – 3:30 p.m. U.S. Emerging African Market Research Study New Information, Insights, Demographics”

U.S. Emerging African Market Research Study
New Information, Insights, Demographics”
David Morse
New American Dimensions
Los Angeles, CA

David Morse is President and CEO of New American Dimensions, one of the nation’s preeminent ethnic marketing research firms. Mr. Morse is a frequent speaker on the U.S. Multicultural markets and is known for having worked with some of the most successful companies in America in developing innovative and profitable ethnic marketing strategies. Mr., Morse has over 25 years in market research and brand management and strategic planning experience in the United States and Mexico, working with corporations like Levi Strauss, Gillette de Mexico, Honda Motors and many others. David holds a Master of International Management degree from Thunderbird, the American Graduate School of International Management where he specialized in Consumer marketing, with a special emphasis on Latin America. He also has a Bachelor of Arts degree from the University of New Hampshire, where he studied Psychology and Japanese Studies. Mr. Morse speaks Japanese and is fluent in Spanish

Topic: Africans in America

This presentation, the first of its kind by a major U.S. multicultural research firm, focuses on African immigrants living in America. How are they different from African-Americans, what are their values and behavioral patterns and how they changed and adapted to life in the United States.  This presentation will also present how African immigrants consume goods and services, their language proficiency, values and self-identity, shopping habits and brand selection and other facets of their lives in the United States.

3:30 – 4:00 p.m. Panel Q & A and Closing Remarks

4:00 p.m. Conference Closes

________________________________________________

Register Now for the May 23rd  8-th Annual Multicultural Marketing Conference-St Paul-Minneapolis

Call (651) 665-0633 to register

Is it Business as Usual ???

Some of biggest shifts in demographics are occurring today.

In the US, the Multicultural Communities, that is, the Hispanic, Asian American, African American, US Emerging African Market and LGBT Markets represent over $2 Trillion Dollars in purchasing power.

In Minnesota, this translates to $10 Billion Dollars in purchasing power.

This trend…is NOT business as usual…

This video has a great message about marketing and listening to the market…

not telling the market what you are willing to do….

If you haven; heard “The Duck Song” yet (over 87,210,758 views)…enjoy

oh….and to get “grapes” for your customers…

get the information you need to succeed in multicultural communities…

attend the 8th Annual Multicultural Marketing Conference help at Metropolitan State University in St Paul, MN
Wednesday, May 23, 2012

Limited Number of Seats Available


“Multicultural Marketing Conference Access”

Robert Zuniga invites you to listen to one of the Founders of Multicultural Marketing in the Midwest

Richard Aguilar of Aguilar Productions

http://rzlikes.com/ra/wc01

1. Why is Multicultural Marketing important for our listeners to know more about?

2. What is a Multicultural Marketing- by definition?

3. How do your clients typically get started working with you on a step-by-step basis?

4. What if our listeners worked with you, how would their life look like in say 30 days? 90 days? 1 year? How about 3 years?

5. What are the specific ROADBLOCKS that typically prevent people succeeding in Multicultural Marketing or your clients from even getting started?

6. What are the specific Strategies that are like keys to unlock “roadblock doors” to achieve wild success in Hispanic Marketing?

7. What is the most misunderstood concept (benefit or cost) that is critically important to a successful Multicultural Marketing Campaign?

8. What is the first PHYSICAL ACTION STEP you’d want a listener to take to get started?

get connected with Richard Aguilar at Aguilar Productions in St Paul, MN