Multidata Seo

Tactics and Methods SEO

2016-05-05T07:31:00.002-07:00

SEO techniques are classified into two broad categories:

1. White Hat SEO - Techniques that search engines recommend as part of a good design.

2. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

White Hat SEO
An SEO tactic is considered as White Hat if it has the following features:

- It conforms to the search engine's guidelines.

- It does not involve in any deception.

- It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.

- It ensures that a web page content should have been created for the users and not just for the search engines.

- It ensures good quality of the web pages.

- It ensures availability of useful content on the web pages.

Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.

Black Hat or Spamdexing

An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:

1. Attempting ranking improvements that are disapproved by the search engines and/or involve deception.

2. Redirecting users from a page that is built for search engines to one that is more human friendly.

3. Redirecting users to a page that was different from the page the search engine ranked.

4. Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.

5. Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.

6. Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called metatag stuffing.

7. Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called keyword stuffing.

8. Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called Doorway or Gateway Pages.

9. Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.

10. Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called page hijacking.

Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.

Invalid Traffic Google Adsense?

2016-03-18T09:52:00.003-07:00

Invalid Traffic Google Adsense?

For those of you who happen to earn a regular income from google adsense, you may no longer surprised to see earnings reports adsense slightly different from the reports adsense revenue before, until now report google adsense revenue is equipped with a value of invalid traffic AdSense for contains, which will cut the total income that you get the google adsense.

This report is still relatively new, Google officially announced this notice via the official page of the blog adsense on June 22 2015, stating that the report adsense for this time will be slightly different, in the income statement adsense for now you will see the value of the pieces which will reduce the amount of your adsense balance if any invalid activity that you put adsense on your blog.

Here is a sample screen shots showing the invalid activity report google adsense for content that I took directly from the official google blog page:

You may be experiencing the same thing as illustrations above, total adsense income you earn will be reduced by the value invalid trafic- adsense for content.

Cause Invalid Traffic?

So where did the traffic invalid value is calculated ?, based on information from the google adsense, that the value of such pieces could arise mostly from invalid activity (Invalid activity).

Some actions that can lead to invalid activity on google adsense is as follows:

a. If you click on the ad itself inadvertently

Click on the ad inadvertently sometimes occur and adsense can , unlike the case with you click on your own ads on purpose, if successfully detected you do so then banned on google adsense account could happen, but if you click you are considered an accident, most likely the click value will not be recognized and will be categorized as a value of invalid clicks that will reduce your adsense income.

b. Their indications you tell others to click on ads

One thing that could be considered as if you tell others to click on ads, such as too many shares on social media manually so that raises the number of visitors who come from social media, if there was a visitor of non-organic (visitors who come from non-search google) who do click on ads, it could just click the detected invalid, google could assume that your request to click on ads on others, so that if it is not banned click value will be considered invalid and the value of clicks will not be counted as your income and the value of clicks in the end will reduce the overall balance adsense income you earn.

c. Click the Not intentionally done your blog visitors

Value against adsense clicks actually be counted if that clicks on the ad is really interested in the ads are clicked, sometimes for a few things could have adsense ads go click inadvertently by visitors, so profesional adsense technology that can detect a click whether'm right click deliberate or just accidental click (click not expected).

It can happen when a visitor clicks on the ad and the ad pages appear before the visitors were already pressing the back button on the browser, if it happens like that google can detect as invalid clicks, so that the value of clicks are detected as accidental clicks will reduce your overall adsense income.

d. Deceptive software (Bot) who click ads automatically

Various forms of fraud might just happen, but any form of cheating google already very well, one form of cheating google adsense that may occur is the use of software that seems to act as a visitor to your blog and then to click the adsense ads on your blog automatically, if it happened like that of course adsense ad clicks will not be counted. and the value of clicks will be returned to the advertiser or advertisers.

e. Their bomb-Click

Bom click sometimes happen to your adsense ads, click bombing click activity is constantly in very many that may be made by certain parties against adsense ad unit code that you install. bombs click can actually be detrimental to the advertiser or the advertiser, but adsense is now able by imposing a system of smart pricing (if indicated their clicks are not normal to the ad continuously, the system adsense will impose the CPC is very small, to avoid losses which would be caused by the advertiser).

Click value obtained from click bombs could be categorized as an invalid click value that will reduce your google adsense income.

How to Cope with invalid traffic

It has been mentioned earlier that according to google invalid traffic mostly caused by invalid activity or invalid activity on your google adsense ads, to address the incidence of invalid traffic then we as a publisher should be able to cope with things that could invalid activity, some of which are as follows:

a. Avoid clicking on your own ads

Click on the ad itself sometimes unintentionally done, and weeks to issue this one google can , but should you need as much as possible can avoid click advertising alone, not to frequent, if not, then maybe google it as an act clicking and willful, and your account may be banned ads.

To avoid accidental clicks you can install the plugin adblockplus on your browser, so that adsense ads will not appear on your blog, or you can plug google publisher plugin for browser google chrome, ad will be protected by specifically why ads can not be clicked on the browser you use.

b. Careful design Drop Down Menu float

If you present the dropdown menu in your template should be careful with the dropdown menu to drift, if by chance you put adsense on the bottom of the menu, when the dropdown menu is clicked, the popup menu can cover adsense ads that you install and this could lead to ad ter-click is not intentional either by yourself or by your visitors.

c. Be careful with the placement of ads

When placing adsense ads do not be too close to things that can be clicked for (link or a button, or writing with a command to click), it could be because too tightly visitors means clicking on the ad turns out ad clicked, causing unwanted clicks and this can lead to invalid clicks, advertising that could provoke accidental clicks not only can lead to invalid activity but could also violate the policy adsense and could culminate in nonaktiv account your ads.

d. Source traffic that is not true

There are so many ways to increase traffic but specifically for adsense blog should be pursued traffic coming from search engines (organic traffic), here are some traffic that could lead to traffic invalid:

- Placing Adsense blog url in an email message

- Put your blog url in chat messages

- Share url posting on several social media manually

If you do the things above can so you will be considered to ask other people to visit your blog to click on ads that you post ads. Thats Invalid Traffic Google Adsense?

How to Install adsense ads on top of the post

2016-03-14T07:47:00.002-07:00

Adsense is still a favorite advertising medium in the world, for the online business world, especially in Indonesia, adsense players come from all walks of bloggers, there are already proficient with the blog world and get to know what is google adsense ?, but some are still new to the world of blog and also google adsense, let alone manage adsense knowledge blog also there that is really still a layman, I took the title of the article about how Installing the unit code adsense ads that appear in all posts, maybe the title a bit strange for bloggers who are proficient, but I accidentally took the title as it is intended for bloggers who are new to the world of blogs and adsense, because it turns out there are many among the bloggers they successfully received, but they are still puzzled how to manage adsense ads they already have, starting from information google webmaster tools for search query, I happen to get query more or less like the query above, so yes I decided just to take the title above, who knows there are many who are looking for the keywords that are appropriate title above, especially for the new players in the world AdSense.

How to Install AdSense Ad Unit Code to appear in all post

Actually, to install the code AdSense ad units there are two ways that we can choose, both ways of course it will automatically create your adsense ads appear on all pages of posts, the first way is to use the widget, the second way is by entering the code unit adsense ads directly the blog template is concerned, the first way of course my opinion is the most convenient way, and you can try, but perhaps if we choose the first way drawback is adsense ads only can we plug in accordance with the areas of the template that we can install the widget, we can not advertise at will because the widget is generally only can we put on certain areas according to the blog template that you use.

Yet another case with the second way, we put an ad unit code adsense manner on the outboard in the blog template, this way seems to me the best way dynamic that you can choose, because the adsense ads can be placed anywhere according to your desired location, the following is how to put adsense ad unit code to appear in all posts:

1. How to Install Adsense Ads via Widget

This method is the most convenient and fast, to advertise this way, the steps are as follows:

a. Sign in to your AdSense account, and then copy the code adsense ad units you want to install.

b. Log in to your blogger account, please submit your blog to be fitted with adsense ad unit code.

c. In the menu bar to the left select the "Layout"

d. In the layout of your blog layout, please select a site layout that you will install adsense ads anta, Tekam words "Add Gadget".

e. In the dialog that displays a list of gadgets, please find and select the gadget "HTML / Javascript"

f. Paste the AdSense ad unit code in the text box provided, then do not forget to press "Save".

You can choose other locations for the code on adsense unit using the above ways, please choose another location, preferably for security to the advert least up to 3 ads only with variations.

Until the above step above means you have successfully installed a unit code adsense ads on your blog using a widget, and the ad will automatically appear on every page of the article or post.

2. How to Install Code AdSense ad units via the Code Templates Blog

For this second way, is the way that I think is the most dynamic, because the ad can be installed dimanamun according to what you want, but if you use this method, the ad unit code adsense should you parse first, the aim is for the ad unit code adsense acceptable the blog template you use, if not generally adsense ads will be rejected, the error can not be saved, because it contains characters that are not permitted by the blog template code.

For this second way, for example, I'll try to put adsense ad unit code, above and below the post under the title after posting. the steps are as follows:

How to Install adsense ads on top of the post.

To put adsense ads on top of posts under the title, would not want this manner must be taken by placing ads on your blog template, because the widget is not available to put ads inside posts, and remember to how ads should you parse first in order to be accepted template blog, steps are as follows:

a. Sign into your Google AdSense account, then select and copy the code adsense ad unit that you want to use.

b. Parse the code, how, please go to freeformater.com, please copy your AdSense ad unit code in the box provided, and press the parse button, you will get your adsense ad unit code is parsed, allow code to parse the results of our first parking there.

c. Now, please go to your blog account, select your blog, and on the left side menu bar, please select, menu templates and then press the "Edit HTML" mode to display the HTML editor.

d. Do a search by pressing CTRL + F and search for

e. Download your adsense ad unit code parse results in blogcrowd.com,

f. Put the adsense code, right above the code , using the following html code:

Save your template, up to the stage of the above means you have successfully installed the adsense ads directly above the post after the title, and the ads will automatically appear on all posts.

How to Install Adsense ads below after posting

Almost the same as the above ways, the steps are as follows:

a. Sign into your Google AdSense account, then select and copy the code adsense ad unit that you want to use.

b. Parse the code, how, please go to Blogcrowd.com, please copy your AdSense ad unit code in the box provided, and press the parse button, you will get your adsense ad unit code is parsed, allow code to parse the results of our first parking there.

c. Now, please go to your blog account, select your blog, and on the left side menu bar, please select, menu templates and then press the "Edit HTML" mode to display the HTML editor.

d. Do a search by pressing CTRL + F and search for

e. Download your adsense ad unit code parse results in blogcrowd.com,

f. Put the adsense code, just below the , using the following html code:

Save your template, up to the stage of the above means you've managed to put adsense ads right under after posting, and the ad will automatically appear on all posts.

Whatever you choose to melatakan unit code adsense ads, pay attention to the number and combination of adsense ads should you post on your blog, both methods you can try, but you should still pay attention to the rules google adsense, if it will have no effect to account google adsense your greatest risk is banned, to add the articles I suggest please read also: 11 causes banned on google adsense.

So that I can share about How To Add AdSense to appear in all posts, may be useful.

How To Earn Money From Blogging

2016-03-14T07:42:00.006-07:00

How To Earn Money From Blogging

Blog one medium that we can use to articles, discuss a problems or share something that is much sought after, be it for just personal use or for public consumption, share anything articles most likely to be read by, alternative blogs be an option for it -things above because a lot of free blog service providers that we can use, only with an internet connection, will and knowledge online and be able to run an article, a blog can we have without spending a dime.

The goal of creating a blog can vary, there were just a hobby writing articles, there were just sharing and other purposes, but we need to know for now we can use a blog to generate revenue in the form of money, right? whether it is true we can get money from just blogging ?, the answer is Yes it is true we can make the blog as an alternative to earn income, today many of the bloggers who had just become a part-time blogger, blogging activities just to fill Any spare time, now turned into a full time blogger, blogging all the time, even some that were originally working in an office or have a main job now no one would dare to quit her job just to choose to become a full time blogger. they felt the blog is reliable to make money and could even exceed the income from blogging offline income from their job.

How to earn money from a free blog through google adsense

Google AdSense

There are several advantages of choosing blogging to earn money, one of them is they are not bound by time, which has the most important they could achieve earnings targets, but it is close to the family and can be done at home.

How To Earn Money From Bloging

Then, How can the activity of blogging can get revenue?, For most laymen would probably be little to ask, where to start, this article I specifically presented to you who really want to understand how blogging to earn income, following the steps that you can follow:

1. Have a blog

Of course the first step is to have a blog, both paid and free, for the initial phase of a better start to create a free blog, like for example, we could start a blog on blogspot.com or wordpress.com, if interested blogspot, one guideline to create a blog on blogspot you can read articles about how to easily create a blog using blogspot.

2. Choose a Niche or blog topic

Step two is to determine the topic of the blog, which is a topic of focus for the articles that we publish through blogs, preferably when choosing a topic preferred to choose a topic that is completely controlled, for example if you are proficient in SEO problems should choose a main topic about seo, if you are adept at messing your computer can choose the technical tips and tricks about computers and so forth,

3. Start to Make Consistent articles in

The next stage after you have determined the main topics for your blog is that you have to start making articles that match the topics you specify, you should make an article on an ongoing basis, if they can afford one day an article it would be better if not at least 4 articles each month was enough , the more you often make the article so it would be better to monetize your own blog or to make your blog can earn.

4. Sign up as a Google AdSense publisher.

In fact many ways that we can use how to earn money through blogs, but in this article I want to discuss google adsense as one of the alternatives that we can use to earn money through blogging, if you still lay about Google AdSense, please read the article about what was google Adsense?, let you have a picture, after that you can apply through the facilities provided on your blogspot to become a google adsense publisher, please read the references on google adsense trick accepted in one list.

Once you are accepted into a publisher google Asense, you will be facilitated with google adsense account, through the facilities of google adsense account you can get the code google ads that can be affixed to the blog you have, how google adsense, is if there are visitors who click on ads adsense that you plug means you will have accrued value of the CPC (cost per click) or cost-per-click advertising, the value of the smallest for each click is $ 0.001 and the most even up to $ 10 per click depending on the type of ad that was clicked , every dollar you earn will be sent and recorded on a virtual account google adsense contained in facilities google adsense account, when the amount of money you earn has exceeded the threshold for payment, then you can withdraw money, the minimum value to be disbursed is $ 100

5. Attract Visitor or blog visitors.

The next stage on the agenda you to monetize your blog, after your blog has a number of articles quite a lot and your blog is already installed Adsense ads that attract visitors, many ways that we can do to get more visitors to your blog, either through optimization seo, good optimization seo onpage and optimization seo onpage, either through media campaigns for free by utilizing social media such as facebook, twitter and social media more, or promotions directly from mouth to mouth, you can find a lot of references to pledge how to attract visitors, more visitors who visit your blog it will get better.

Differences Google Adsense Account Hosted and Non Hosted

2016-03-13T08:35:00.001-07:00

Here is a Google AdSense account differences NON-hosted and hosted? - Google adsense one advertising medium free from google highly trusted and proven to pay the publisher in the form of dollars, in Indonesia itself many of the bloggers who already pursue google adsense is a long time, until they've been getting a lot of dollars from adsense considerable, especially now google adsense support for Indonesian language blog, so complete has been a lot of people, especially bloggers Indonesia Indonesia which falls to be a google adsense publisher.

To become a google adsense publisher of course it is not easy as easy as winking, but the condition is very easy, one prerequisite is to have a blog or youtube account, but still, even though we already have the conditions to be admitted to google adsense publisher will generally experience a period of review blog or video that we have registered in advance, if the blog or video that we list comply with them and did not violate the policy team google adsense, it is likely that our blog will be accepted and we became publisher adsense, and if otherwise, we have to accept the bitter truth is rejected by adsense raw.

Differences Google Adsense Account Hosted and Non Hosted

When we successfully received and approve a publisher, we will be given adsense account page to help us manage adsense ad units that we can be attached to the blog along with Virtua account to record any revenue we managed to get.

Differences Hosted and Non Hosted Accounts Google Adsense?

When we register to adsense blog, you can use berflatform blogspot blog, using youtube account or using the website or personal blog that has a top level domain (.com, .net, .org, id etc).

Of the types of blogs or sites that we list, we will get to know two terms, ie google adsense and google adsense Hosted Accounts Non-Hosted Accounts, then what is the difference between the two? explanation is as follows:

1. Google Adsense Hosted Accounts

Google adsense hosted is a google adsense account obtained if our blog to google adsense is a blog berflatform blogspot, or a youtube video where the two had we kethui joint is owned by Google (read: one hosted by Google), if the registration google adsense successfully received the you will get the kind of google adsense account hosted.

Hosted google adsense account is google adsense account which can only be used for sites that one ownership with Google (the hosts), for this is because adsense is advertising media, then hosted a google adsense account can we put on the blog berflatform blogspot.com and also video on youtube.com

The following characteristics Hosted Accounts google adsense:

a. Ads can only be installed on a blog with blogspot.com flatform and vidio youtube

b. Google adsense ads hosted can not we put just on the site Top Level Domain (personal sites registered with .com, .org, etc.), if it is to remain mounted need user authorization process first.

c. An easy way to be accepted by google adsense, registration must be using one of the sites hosted google, can use a blog or vidio youtube.

Please Read: 2 Easy Steps List google adsense through blog

d. For Adsen Hosted Google Account, enough with just one account adsense ad adsense only can we spread or we put on our blog the other, but must berflatform blogspot.com blog, or video should be on youtube, ad placement can be done directly without conditions ,

e. To have Google Adsense Hosted Accounts can be registered via blogspot.com or youtube account

Please Read: How to register Google Adsense through blog

f. Google Adsense Hosted less sensitive and also not easily be banned. Differences with Non-Hosted Google Adsense account. but we have to remain in compliance with applicable regulations google adsense

2. Non-Hosted Google Adsense Account

Non-hosted Google adsense is a google adsense account obtained if the blog that we list on google adsense is a non blogspot blog or personal blog with a top level domain (.com, .net, .org, .net, id etc), if google adsense successful registration is accepted then you will get the kind of non-hosted google adsense account.

Or it could be a google adsense account Non hosted is a google adsense account hosted but it has changed the authority of users become regular or google adsense registered on the site name non-hosted, google adsense non hosted can be used at sites non-hosted (ie: sites which is not one of ownership by google), please see: How to Install adsense on non hosted site

The characteristics are as follows:

a. Adsense ads can we put on all the flat form except wordpress blog

b. Adsense ads can we put on the Site at the Top Level Domains (.com, .net, etc.)

c. Registration google adsense non hosted very difficult to approve

d. Non-Hosted Google Adsense is very sensitive to violations submitted by the parties themselves and easily google banned. unlike google adsense hosted.

Similarly, the information that I can share to you about Google AdSense Account Differences Hosted and NON Hosted?, May be useful.

What is Pageview Click CPC CTR CPM Estimated Earnings

2016-03-13T08:29:00.000-07:00

When we interact with google adsense we will get to know some of the terms frequently encountered when monitoring developments adsense revenue that we have, some of these terms include the Page Impression, CPC, CTR, CPM and eCPM, is actually a term that is the information analysis that is given by google adsense for the publisher, menanyangkut data relating to adsense income they get.

# 1. Page View

Page View / Page impressions or impressions can we translate "Emergence page", is a number that indicates how many times the page containing the ad unit code displayed by visitors to the blog or website, its value is not affected by the number of ads that we put on the page, if ad we put on the page displayed ad unit consists of 3 pieces, then those pages perform as many as 10 times, then page impressionnya still is 10.

The term Impression not just on google adsense, but this term is also known for a webmaster tool, if google adsense impression is the number of pages containing unit adsense ads appear, while in webmaster term impression with regard to julah page was found by search engines based on keywords used as search criteria, the more the impression then that indicates that a page in our blog easily found by search engines.

# 2. Click

To define clicks blessings with adsense ad unit is that the click here mengandunga meaning accumulated many clicks each ad unit adsense that we install.

# 3. CPC (Cost Per Click)

CPC is a term we often hear in google adsense, CPC (Cost Per Click) is the cost offered by the advertiser (advertiser) for each click on the ad, whenever the adsense ads in the visitor clicks the dollar that we will get a number of the CPC for the ad. the greater the value of the CPC, the greater the odds that we get a dollar from those ads.

Many factors could affect the value of each ad adsense CPC, including the number of ad pages, ad type is selected, the source of visitors, etc., determines the information on the CPC, please read Tips also maximizing google adsense revenue

Google is very secretive CPC value for each ad, only the advertiser and the google adsense who know more about CPC value for each ad unit, but for now there are tools that we can use to predict the value of the CPC, CPC value for each ad unit differ another depending on specific keywords, one tool that is highly recomended to find keywords that have a high CPC value or better known by the term high paying keywords are SEMRush, how you can read about How to find high Paying keyword on google adsense.

# 4. CTR (Click Through Rate)

CTR (Click throught rate) is the ratio in percentage form transform and calculate the number of clicks and the number of units adsense ads in question appear, if your ad appears 1000 times, then these ads get clicks number of 10 times the value of CTR it can be calculated as follows ( 10/1000 x 100%) = 1%, so if in 1000 appearances, the visitor clicks the ad earns 10 times, mean values for these ads CTR is 1%.

CTR values can indirectly inform, the behavior of normal clicks on an ad unit, and CTR referenced google nor the publisher to monitor the behavior of a normal click on the ad unit is concerned, the normal value for CTR is 0% to 5%, or it could be more of it depends on the number of clicks on the ad, but jikal CTR values of more than 100% means it is already indicated their action is not normal, such cases could occur because of the bomb-click, click continuously in the same ad more than one time, we must continue to monitor and be aware if the google adsense account we get information CTR values with values greater or less than 100%, if indicated their acts of fraud or bomklik risk is adsense account we banned, CTR values above 100% can occur if the number of clicks outnumber these ads appear.

# 5. RPM (Rvenue Thoushand Per Impression)

RPM is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, a publisher earned $ 200 from 50,000 impressions would have a value CPM of $ 4 (the value obtained from the calculation of [amount of income / (impressions / 1000)] = (200 / (50,000 / 1000) = 200/50 = 4.

# 6. Estimated Earnings

Estimated Earning is the estimated amount of income that we earn from AdSense ads that we put, the value of estimated earnings is the product of the amount of click with CPC, the greater the value of the CPC will further bersar also estimated earnings will we get, then also the greater number of clicks the ads will be greater revenue we earn.

Similarly, some of the terms that I can bagiakan to you about Page Impression, CPC, CTR and eCPM Adsense, may be helpful.

VIRUS ZIKA

2016-03-06T06:18:00.006-08:00

The search and advertising giant – now the world’s most valuable company – is turning its attention to the Zika virus outbreak by helping UNICEF map the virus spread so it and other world healthcare organizations can better anticipate future hot points and with that knowledge better meet the health crisis.

“The recent Zika virus outbreak has caused concern around the world,” said Google in a March 3 post. “We’ve seen more than a 3,000 percent increase in global search interest since November, and last month, the World Health Organization (WHO) declared a Public Health Emergency. The possible correlation with Zika, microcephaly and other birth defects is particularly alarming.

“But unlike many other global pandemics, the spread of Zika has been harder to identify, map and contain. It’s believed that 4 in 5 people with the virus don’t show any symptoms, and the primary transmitter for the disease, the Aedes mosquito species, is both widespread and challenging to eliminate.

“That means that fighting Zika requires raising awareness on how people can protect themselves, as well as supporting organizations who can help drive the development of rapid diagnostics and vaccines. We also have to find better ways to visualize the threat so that public health officials and NGO’s can support communities at risk.”

Google says because it’s in the information business and has vast experience analyzing data it’s in a good position to help the global effort to stem the virus spread “at scale and at speed.”

It’s also giving $1 million to UNICEF toward the effort and asking Google employees to contribute another $500,000.

“A volunteer team of Google engineers, designers, and data scientists is helping UNICEF build a platform to process data from different sources (i.e., weather and travel patterns) in order to visualize potential outbreaks,” explained the Google post. “Ultimately, the goal of this open source platform is to identify the risk of Zika transmission for different regions and help UNICEF, governments and NGO’s decide how and where to focus their time and resources. This set of tools is being prototyped for the Zika response, but will also be applicable to future emergencies.”

Google says its $1 million grant to UNICEF will be used primarily in Brazil and other regions of Latin America raise awareness about the virus (and counter misinformation), reduce virus-carrying mosquito populations and prevent Zika spread through development of better diagnostics and vaccines.

“We already include robust information for 900+ health conditions directly on Search for people in the U.S.,” Google said. “We’ve now also added extensive information about Zika globally in 16 languages, with an overview of the virus, symptom information, and Public Health Alerts from that can be updated with new information as it becomes available.

“We’re also working with popular YouTube creators across Latin America, includingSesame Street and Brazilian physician Drauzio Varella, to raise awareness about Zika prevention via their channels.”

Google also produced a map to show the 3,000 percent sudden increase in search about the Zika virus.

Should my website be popular or should it be good

2016-03-06T06:16:00.003-08:00

Should my website be popular or should it be good

Anyone building and maintaining a website wants it to succeed – however one’s “success” is measured.

But, clearly, success means for the most part one’s website should get traffic because no matter what one’s definition of success (sales, leads, additional business of some sort), a website with as much traffic as a lonely country road won’t do its owner much good.

So, should my website be popular or should it be good, as in authoritative, filled with plenty of fresh, compelling content which speaks thoroughly of one’s business or organization?

Building a website to rank high in search engine queries is something the pros have long called, search engine optimization, or SEO. Tricks were often used to achieve that high page rank in searches. But those days are, for the most part, over. In fact, SEO is a term (if not practice) that quickly slipping into the short history ebooks of online marketing.

Google, the world’s biggest and most used search engine, has for the better part of the last year and a half been rewriting its search algorithms to both punish cheaters and reward websites with good content – authorities on a given subject.

Matt Cutts, Google’s chief of spam police and one of the leading Google gurus on search, released yet another video last week explaining further how authority – knowledge, well produced and fresh content – is far better for one’s website success than merely trying to achieve popularity. In fact, it will do you well to review all of Cutts’ videos at the Google Webmasters YouTube Channel.

The short version of Cutts’ message is this: well-produced, authoritative content is going to naturally drive more inbound links to one’s website and the number of inbound links will rank one’s page higher in search inquiries based on one’s subject of expertise. Got it?

If you know home remodeling – just for an example – post informative, thorough and compelling content about home remodeling Google crawl spiders will reward you with search engine love.

A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

2016-02-26T06:40:00.003-08:00

A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

Choosing keywords can easily become an overwhelming and costly part of your content creation and SEO strategies. And that’s why in this post, I’ll lay out a step-by-step strategy you can use to find the best keywords for your website or blog…using only FREE tools.

A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

Each marketer will have his or her own unique process for finding keywords, so if there are other tools or strategies you want to incorporate into this process, please do! This guide is just one way to find popular and relevant keywords; not the only way.

For the purposes of this article, I’ll assume we’re looking for a keyword to target on the home page of a fictitious bakery. However this process can easily be replicated when looking for keyword ideas for blog posts, product pages or virtually any other type of content. The basic step-by-step guide to SEO Key process will look like this:

1. Brainstorm

2. Choose the most relevant keywords

3. Investigate traffic volume and level of competition

4. Find synonyms and variations to supplement your content

Step 1: Brainstorm potential keywords.

The first stage – brainstorming – is one of the most important, but is also one many marketers gloss over. Rather than jumping into the keyword research process with one or two keywords or phrases in mind, take some time to compile an exhaustive list of topics or themes related to your business or products. For instance, if I was a professional baker, I may list keywords like ‘baker San Diego’, ‘bakery California’ or ‘best cakes San Diego’. At this point there is no right or wrong; simply get down as many possible keywords as you can think of that are related to your business. Some strategies you can use to brainstorm possible keywords include:

Industry journals or magazines
Your own marketing materials
Asking your sales team or other staff for suggestions
Checking out which keywords your competitors are using on their sites

Ubersuggest is a great free tool to use at the beginning of your brainstorming process. Simply type in a keyword or topic, and receive hundreds of related keyword suggestions. If you find a term you’d like to investigate further, simply click on it to receive more suggestions that use that term as a base.

Using the example above, let’s say my bakery specialized in wedding cakes. I type in ‘wedding cake’, and then notice that ‘wedding cakes san diego’ is included in my list. I click on that link to drill down and find even more specific terms I can use:

Remember: At this point you’re only brainstorming. This list won’t give you any indication of how popular a term is, or how difficult it will be to rank for. At this stage, you’re just looking for terms that will be broadly relevant to your business, products or content.

Step 2: Select the Most Relevant Keywords.

Now it’s time to choose the most relevant keywords from your list. Ask yourself: If I was a customer looking for my product (or content), which terms would I be mostly likely to search for? And which ones would be most likely to drive sales? (hint: more specific, ‘long tail’ keywords will often result in higher conversions). After considering all the keywords on my list, I’ve decided to do further research into the following, highly-relevant terms:

Wedding cake San Diego
Best wedding cakes San Diego
Bakery San Diego
Cakes San Diego

Step 3: Use Google’s AdWords Keyword Planner to Check on Volume and Competition.

Now that I’ve determined that ‘wedding cake San Diego’ is the term I’d like to focus on, it’s time to figure out whether that term is:

a) Worth targeting (i.e. it gets enough monthly searches), and

b) Possible to rank for (i.e. there aren’t a ton of other sites trying to rank for it).

Go to the Google Keyword Planner and sign in or create an account (you must have an AdWords account to access this tool, but signing up is free). For our purposes, choose ‘Search for new keyword and ad group ideas’ once you’re logged in.

On the next page, enter in the keyword or phrase you’re thinking of targeting. In our case, we’re going to try ‘wedding cake San Diego’.

Next, be sure to select the ‘Keyword ideas’ tab, NOT the ‘Ad group ideas’ tab. The Keyword ideas tab will give you two pieces of critical info about your keyword or phrase: the average monthly search volume, and the level of competition.

After plugging in ‘wedding cake San Diego’, I see that while it doesn’t have much competition (“Low”), it only receives around 110 monthly searches. While this may be a good term to include on my site, I likely won’t want to commit to targeting such a low-volume keyword on my home page.

Moving down my list of relevant keywords, I run searches for ‘best wedding cake San Diego’, ‘bakery San Diego’, and ‘cakes San Diego’. This process reveals that the most popular and least competitive of my relevant keywords is ‘bakery San Diego’.

Step 4: Find Keyword Variations and Related Terms to Incorporate Into Your Content.

As Google’s algorithms become more sophisticated, sites that do a thorough job of covering all angles of a topic tend to rank best. This means that each piece of content you produce should include not just one or two main keywords, but many different variations, synonyms and long-tail phrases related to your topic.

One way to brainstorm these related terms is using Google’s Related Search function. Here’s how to do it: Type your chosen keyword into Google Search, and then scroll to the bottom of the page. You should see a section titled ‘Searches related to…..’. These are other words or phrases Google deems relevant to your chosen keywords.

For instance, when I run a Google search for ‘bakery San Diego’, I get related searches like ‘bakery San Diego hillcrest’, ‘bakery San Diego convoy’ and ‘bakery San Diego downtown’. While these phrases likely don’t have enough search volume to justify targeting them as my main keywords, they are phrases I can incorporate into my content to capture related long tail searches.

And there you have it! A Step-by-Step Guide to SEO Keyword Research Using FREE Tools! Using this process, we’ve been able to find one main keyword for our homepage (bakery San Diego), which we know has a decent number of searches and low competition. We’ve also been able to find some related search terms that will help us rank when it comes to long tail search.

Keep in mind that no process or tool is perfect: for instance, the Google Keyword Tool is notorious for underestimating the search volume of a particular term, and only provides results based on exact match type. However, the tool still provides a good, basic foundation for narrowing down your keyword choices. Thats A Step-by-Step Guide to SEO Keyword Research Using FREE Tools

Should I Add Google AdSense Ads on My New Blog?

2016-02-22T16:31:00.002-08:00

Should I Add Google AdSense Ads

on My New Blog?

Are you one of those budding bloggers who is not monetizing his blog and is skeptical of doing so? If so, I have also walked in your shoes. In the early days of my blogging career, I did not take advantage of AdSense or any other ad platform. Perhaps the reason many of us stay away from monetizing our blogs is that we are protective of our image, and we fear being judged by our readers.

I was talking with one of my budding blogger (BB) friends, and he told me that he has an approved AdSense account, but he is not putting AdSense on his blog.

Our conversation went on for a while and came away with a suspicion that many other bloggers share my friend’s feelings about advertising on a new blog.

My question remains, why wait to monetize your blog? Making money from your blog doesn’t make you a less passionate blogger or a greedy blogger. It is simply taking advantage of an opportunity to earn money from one of your passions, and to develop your dreams. Ask yourself if that is a disgraceful thing.

If you have a blog that can be monetized, start monetizing it now. Chances are good that you may not make more than $10-$100/month, but at least you are earning some money doing something you enjoy.

When an advertisement that is related to your content and your niche runs on your blog, whether on the sidebar, or on the header, or elsewhere, you are helping your readers by providing a place for him to obtain a product he may be interested in purchasing.

For example, I write extensively about blogging, web hosting and making money online. I share my personal views and experiences. Many readers are here because they like to read about my experiences with different products that I use, and it is very possible that they would like to try these products or related products. They are reading my posts, after all, because they have an interest in the niche that I write about. So this is why I keep web hosting and WordPress theme banners on the sidebars and headers of my posts.

There is no right or wrong time to begin monetizing your blog if you have an interest in doing so. And as long as you do so in such a way that you will not be hampering the readability of your blog, there is no reason why you should not start monetizing as soon as you feel your blog is ready. Bear in mind that it is best to place only one or two ads on a page. While it may seem counter-intuitive, fewer ads = better CTR = more money in the long run.

So if you have an AdSense account and a blog, start trying some ads on your blog. Start with one or two ad units, and stay focused on the quality of your blog, delivering good information to your readers, and producing a quality blog overall. You never know – you may end up making a living from your blog!

What’s your opinion on the monetization of blogs? Feel free to share your thoughts with us using the comments section below.

How To Add Keywords in Blogger Posts

2016-02-19T17:50:00.002-08:00

How To Add Keywords in Blogger Posts For Optimization?

If you have original and SEO friendly content in your blog, then no doubt you can surely get high ranking in search results.

Writing SEO friendly blog posts is not much tough as beginners think. How To Add Keywords in Blogger and We just need to focus on some places where we can add keywords in our blog posts to make them optimized for search engines.

Don’t forget, optimizing blog posts for search engines is not mean to compromise with content quality. We have to add keywords in a proper way so that it looks natural for our readers and for search engines too.

I’ll outline 6 best locations to add keywords in blogger blog posts. Hope you would like to know them.

Optimize Blog Posts By Adding Keywords Smartly

Before I cover today’s topic, you must need to know that adding too much keywords in blog posts is not good for our blog health. We should keep its density about 2% or less for better optimization of our blog posts.

The locations I’m going to tell you to add keywords are the safest and best locations of our blog area. If you want to get your blog posts rank high in search results, then don’t miss to target below locations:

Starting and Ending Para of Content

Whenever you write new post for your blog, always remember to add your main keyword in first and last paragraph of your content’s. Both the locations are best for this purpose and search engines also look for keywords in these two places to decide the ranking of our blog posts.

We can add more targeted words in the form of phrases between the content to make it more SEO friendly.

Note: Don’t use same words again and again. Better to use multiple and relevant words. Using multiple related word not only protect our content from keyword stuffing penalty but also help it to appear high with multiple search terms. Hence more targeted traffic to our blog.

Image Name, Alt Tag and Title Tag

We all know that images plays best role in explanation of the topic. But using images we can also optimize our blog posts even better.

We just need to optimize our images before inserting them into our posts. The better we optimize the images, the better our posts will optimize for search engines. Read below mentioned post to know best 6 ways to optimize images.

6 Tips To Optimize Images For SEO

If we talk about adding targeted words in blog posts using images, then let me tell you that image’s name, title tag and alt tag are the best and prominent places.

Title Of Our Posts

Our post titles are the top most places to add our targeted keywords. You may listen that we should use catchy post titles to attract more readers. But with catchy post titles we should also remember to add our keywords there.

Meaningful post titles grab more audience. Not only from social sharing sites, but from search engines too.

So, always try to use meaningful and catchy post titles to boost your posts traffic.

Permalink of Posts

Permalink is the URL of our blog posts. It’s a killer location to add really targeted keywords.

By default, permalinks create on the basis of our post’s titles. But we can use our custom permalinks to add our keywords.

To add custom permalinks go to your Post Editor > click on Permalink from the right side menu and choose Custom Permalink. Add your main keywords there and press Done button.

optimize blog posts

Note: Always try to use only targeted keywords in permalinks. Other non important words should be ignored.

Post Labels

Post labels not only used to categorize our blog posts. If used smartly then we can take their benefits to optimize our blog posts too.

Stop using non keyword rich names for your labels. Named them correctly and put your really targeted words there.

If you had forgetten to insert your keywords in label’s name, then don’t worry. We can rename them too.

Post Comments

Many bloggers are unaware with this trick that we can use our blog comments too to add some keywords in our blog posts.

Yes, you heard it right. There are lot of benefits of blog comments and if we use them effectively then no doubt we can get higher ranking in search results.

Whenever you reply your reader’s comment on your blog, try to add some keyword phrases in your reply in a natural way that looks obvious while reading.

Final Words!

This is my strategy to add keywords in blogger blog posts. And truly said these methods really help me to gain higher rankings in search results. I had shared all the working ways to optimize blog posts.

Now I would like to ask you a question: How To Add Keywords in Blogger and How you add your keywords in your posts for SEO?

5 Tips Sederhana untuk Peringkat Pertama di Google Search Engine

2016-02-14T02:37:00.002-08:00

5 Tips Sederhana untuk rangking di Google Search Engine

Mesin pencari seperti Google sebagai kotak pencarian halaman nomer 1 untuk peringkat pencarian website dan blog berdasarkan perhitungan rahasia dan misterius.

Beberapa ahli seo telah menggunakan cara yang tidak baik untuk mencoba dan mengelabui Google dalam mendapatkan peringkat tinggi dalam hasil pencarian. Hal ini telah dilakukan melalui taktik seperti "Black Hat SEO" yang digunakan untuk mencoba dan menipu Google. Google tidak suka seo seperti ini dan terus memantau algoritma pencarian untuk menghilangkan praktek-praktek ini.

Tujuan Google adalah untuk memastikan bahwa selalu memberikan hasil pencarian yang sebenarnya, menarik dan juga tepat waktu. Jika mereka tidak melakukan yang seharusnya maka orang akan berhenti menggunakan Google dan kemudian pendapatan iklan akan berhanti juga.

Situs sosial seperti Facebook yang secara tidak langsung menyediakan alternatif untuk Google (rumor terus beredar bahwa Facebook sedang membangun mesin pencari sosial sendiri). Jika Google tidak terus memberikan kemudian seluruh WEB keberadaannya sedang menuju kepunahan.

Dalam 2 tahun terakhir Google telah meningkatkan pentingnya kegunaan seperti mengukur kecepatan website dan situs yang memproduksi konten yang unik, maka sasarannya konten dan peringkat mereka.

Google Mencintai Konten Unik

Apa yang Google inginkan adalah besanya komten yang unik . Kita telah melihat betapa pentingnya pembuatan konten dan kurasi sebagai alat pemasaran selama beberapa tahun terakhir. Orang menggunakan web untuk mencari informasi, itu sebabnya Google adalah meletakkan nilai tinggi pada konten yang unik.

Membuat konten untuk dibagikan seperti video, posting blog dan ebooks juga memiliki sisi manfaat besar. Manfaatnya adalah bahwa orang akan link ke website atau blog dan karenanya Google memberikan sesuatu yang besar dalam perhitungan mesin pencari, sering back-link yang diciptakan untuk blog dan situs web dari situs-situs lain.

Ini adalah di mana taktik "optimasi offsite" sangat penting dan kehadirannya dirasakan dan harus dimasukkan dalam strategi SEO Anda. Ini adalah tahap akhir untuk mendapatkan Google menyukai Web Anda.

Off-page Optimization

Ahli SEO umumnya sepakat bahwa off-page teknik membangun link berkontribusi sekitar 80% dari efektivitas dalam setiap kampanye SEO. Off-page optimasi atau membangun link, adalah kegiatan yang paling penting untuk membantu dalam mendapatkan website diperingkat terbaik di mesin pencari. Dan kekuatan penggerak utama dalam hal ini, adalah backlink.

Pentingnya "backlinks"

Sebuah link, atau back-link, adalah link yang Anda gunakan untuk dibawa ke halaman lain. Backlink sangat penting karena pada dasarnya mereka seperti "orang" yang memberitahu Anda dalam search engine tentang halaman web lain dan memanfaatkan halaman Anda untuk informasinya. Semakin banyak website yang telah Anda hubungkan untuk halaman Web Anda, semakin tinggi peringkat Anda. Contoh link dari situs website utama, seperti australia.gov.au Pemerintah Australia, amazon.com atau facebook.com, akan bernilai jauh lebih dari sebuah situs web yang kurang dikenal .

Jadi di sini adalah 5 tips sederhana untuk membangun link :

Tip 1:

Analisis pesaing

Dengan asumsi Anda tidak akan mendapatkan banyak link dari situs-situs besar. Mulailah kampanye membangun link dengan analisis pesaing. Pada dasarnya, Anda ingin mengulang apa yang pesaing terbaik Anda lakukan, sebagai salah satu prinsip membangun link kunci untuk mencocokkan dan melampaui pesaing Anda. Artinya, jika Anda dapat pergi melalui dan cocok dengan semua link yang mereka miliki, atau setidaknya sebagian dari mereka menemukan beberapa cara lain untuk mendapatkan link tambahan yang mereka tidak miliki, Anda akan dapat dengan mudah melampaui mereka di mesin pencarian seperti google.

Tip 2:

Konten, konten dan konten

Seperti biasa, cara terbaik untuk mendorong orang untuk link ke website Anda adalah dengan konsisten menyediakan konten baru, menarik dan berguna. Membuat menarik, relevan dan konten yang berguna ; seperti menulis tentang produk Anda, industri, informasi pasar saat ini berorientasi dengan kata kunci konten yang bermanfaat mungkin akan mempengaruhi website Anda lebih dari salah satu faktor lain yang dibahas di sini. Setelah update Google, kualitas konten yang diposting secara teratur adalah metode yang direkomendasikan untuk mendapatkan lebih banyak lalu lintas ke situs Web Anda. Idealnya Anda harus posting minimal 2 artikel per minggu dan Google akan mendukung website dengan bahan yang sering diperbarui yang berisi konten unik dan relevan. Dan jika website Anda menawarkan konten yang baik, situs-situs lain secara alami akan ingin link ke Anda juga.

Ketika Anda posting artikel, jangan lupa untuk menerapkan prinsip-prinsip yang sama Judul tag dan Meta Deskripsi untuk artikel Anda, dan jangan lupa untuk memasukkan kata kunci yang Anda inginkan atau frase.

Tip 3:

Blogging Guest

Ide lain untuk kampanye membangun link sukses termasuk tamu blogging. Ide umum di belakang blog tamu adalah untuk mendapatkan link ke website Anda diposting pada website yang sudah mapan / blog mapan. Link ini cenderung membawa lebih berat di Google karena mereka lebih sulit . Beberapa situs akan memiliki persyaratan yang sangat ketat untuk jenis artikel mereka , sehingga link dari situs-situs tersebut memiliki nilai lebih. Metode lain yang populer dan sangat sukses adalah untuk menghubungi blogger atau webmaster dalam niche Anda dan hanya meminta mereka untuk link. Atau, meminta untuk menjadi blogger tamu untuk tujuan mendapatkan kesempatan untuk link blog tamu Anda dan postingan kembali ke situs Anda. Membangun hubungan dengan penulis, dosen, penggemar, pakar topik atau siapapun yang dalam sebuah website di niche blog Anda, apakah itu melalui jaringan atau pesan sosial media, adalah cara yang bagus untuk membangun jaringan orang-orang yang mungkin bersedia untuk referensi website Anda dalam konten mereka.

Tip 4:

Gabung web situs 2.0

Bergabung dengan sebuah situs web 2.0 merupakan metode yang baik untuk mengembangkan mesin pencari ramah link. Jika Anda tidak akrab dengan nama, web 2.0 adalah istilah yang digunakan untuk menggambarkan website yang memiliki komponen jaringan sosial mereka. Situs seperti Squidoo, StumbleUpon, menghasilkan sebagian besar konten mereka dari pengguna situs sendiri. Di mana Anda sendiri dapat menambahkan artikel yang mencakup hingga 9 backlink gratis per artikel untuk situs web Anda. Jangan menduplikasi dari artikel yang ada di website Anda dan menggunakannya untuk Squidoo atau HubPages.

Cara terbaik untuk membangun link dan menciptakan manfaat SEO yang kuat melalui Squidoo.com adalah dengan membuat konten unik yang berfokus pada kata kunci. Selalu mencoba untuk menggabungkan multimedia, seperti video atau gambar untuk mendapatkan lebih banyak kepercayaan dan otoritas cepat. Hanya membutuhkan waktu beberapa artikel sampai Anda akan dapat menambahkan pada sejumlah backlink di artikel Anda ke situs utama Anda. Saya juga sangat suka widget RSS feed Squidoo ini, karena hal ini memberikan backlink bagus ditambah konteks untuk link, yang besar untuk mesin pencari.

Tip 5:

Vendor, Mitra testimonial

Selalu memberikan testimonial online untuk pembaca, mitra bisnis atau orang lain. Anda dapat memberikan testimonial untuk mereka, karena merupakan cara yang bagus untuk mendapatkan backlink gratis dari situs-situs yang sah. Jangan lupa untuk memasukkan kata kunci strategis Anda ke testimonial Anda dan hyperlink kembali ke halaman web yang sesuai dari website Anda. Dan akhirnya, sumber jaringan Anda sendiri untuk membangun lebih banyak link. kontak bisnis, pembaca, distributor, anggota keluarga, teman, bahkan sekolah anak-anak Anda, semua memiliki potensi untuk memberikan Anda kesempatan backlink. Jika Anda telah baik kepada mereka dan mereka menyukai Anda, meminta backlink gratis di situs web mereka. Tentu saja, semakin tinggi peringkat halaman atau situs web yang baik. Jika Anda dapat mengatur untuk mendapatkan link yang kuat dan berharga dari situs-situs seperti edu.com, yang akan sangat bermanfaat untuk SEO Anda . Tips Sederhana untuk Peringkat Tinggi di Google Search Engine

Ada lebih banyak taktik yang terlibat dalam SEO untuk membantu Anda bersaing dan melampaui pesaing Anda dalam hasil peringkat mesin pencari. Taktik tersebut adalah strategi awal dasar yang membantu membangun fondasi yang kuat dan titik awal untuk usaha SEO Anda, dan akan segera membantu Anda menggerakan lalu lintas situs Web Anda dan hasil pencarian peringkat mesin ke tingkat berikutnya.

Dapatkah saya menggunakan iklan AdSense dan afiliasi pada halaman yang sama?

2016-02-11T16:47:00.004-08:00

Dapatkah saya menggunakan iklan AdSense dan afiliasi pada halaman yang sama?

Apakah ini akan menjadi pelanggaran kebijakan AdSense?

Saya Contohkan Affiliasi Amazon

Ini adalah pertanyaan yang paling umum oleh blogger pemula yang baru mulai Mendapatkan website mereka dengan iklan Amazon dan memiliki AdSense berjalan di blog mereka.

AdSense adalah jaringan iklan kontekstual dan mereka tidak mengizinkan menjalankan jaringan iklan lain yang meniru iklan seperti AdSense.

Dapatkah Anda memiliki Adsense dan Amazon Afiliate pada halaman yang sama:

Mari saya mengambil contoh dari iklan afiliasi Amazon, karena mereka adalah salah satu program afiliasi populer. Anda bisa menggantinya dengan sesuatu seperti Chitika, afiliasi hosting atau program afiliasi lainnya yang dapat Anda pikirkan.

Jawabannya adalah "Ya" Anda dapat menempatkan iklan Afiliasi bersama dengan iklan AdSense pada halaman yang sama, dan ini tidak melanggar kebijakan AdSense.

Berikut adalah screenshot dari bantuan AdSense halaman resmi, yang jelas mengatakan: ". Kami memungkinkan afiliasi atau terbatas-teks link"

Adsense dengan iklan Afiliasi

Untuk menambahkan lebih dari itu, di sini adalah apa yang perlu Anda ketahui untuk menggunakan jaringan iklan lain dengan AdSense. Dengan kata sederhana, iklan Afiliasi juga dianggap sebagai jaringan iklan yang berbeda di sini:

AdSense Iklan dengan jaringan iklan lainnya

Jangan senang dulu untuk dapat memulai menambahkan iklan banner afiliasi dan iklan link di blog Anda, berikut adalah 5 hal penting yang harus Anda ketahui.

Jika jumlah iklan atau afiliasi spanduk / link adalah lebih dari konten asli, ini akan menempatkan akun AdSense Anda dalam bahaya.
Membatasi jumlah iklan di blog Anda, dan fokus pada nilai tambah dan kualitas website Anda.
Saya sarankan Anda untuk menjaga batas optimum Iklan di blog Anda.
Dan tempatkan iklan dalam cara yang tidak menghambat pengalaman pengguna di situs web Anda.
Iklan afiliasi Anda tidak harus link ke konten yang tidak diperbolehkan dalam kebijakan AdSense.

Sementara menggunakan link afiliasi di blog Anda, pastikan mereka nofollow. Ini tidak ada hubungannya dengan AdSense, tetapi menggunakan tag Nofollow adalah praktik yang baik dari sudut pandang SEO. Anda dapat menggunakan panduan ini untuk mempelajari cara menambahkan tag nofollow atau lebih baik menggunakan Plugin Gocodes WordPress.

Kesimpulan:

Untuk itu, Anda dapat menggunakan iklan Afiliasi dengan Google AdSense di blog Anda. Sebelum Anda mencoba ke dalam dunia pemasaran afiliasi, saya sarankan Anda untuk belajar trik perdagangan dan kemudian menerapkan iklan. Sebuah ide yang baik adalah untuk mengganti salah satu unit iklan yang berkinerja rendah dengan iklan afiliasi langsung produk yang berkaitan dengan artikel Anda.

Setelah Anda mulai mendapatkan kesuksesan dalam bentuk penjualan afiliasi, Anda dapat mengganti blok iklan lebih AdSense dengan iklan afiliasi. Jika Anda memilih produk yang tepat untuk promosi, Anda dapat dengan mudah memperoleh minimal 2 x lipat dari AdSense.

Page Title Tag Done Wrong

2016-02-06T08:09:00.000-08:00

Page Title Tag Done Wrong

Why the Page Title Tag is Important

When the Web was created, it was created around the idea of pages and links being the fundamental units of data. The page title tag is one of the most important attributes on the page. It is the first thing that search engines show site visitors about your site, and it is the text of the link that site visitors click on when they visit your site from search engines. Most search engines place much more weight on the page title tag text than any other on page element.

For some non-competitive terms a good page title alone can land a page a top search results.

First of all, we will cover bad ways to write page title tag text:

1. “Get ur drugz here!!!!! paxil, prozac, Zoloft buy now, Internet pharmacy, Viagra, pills on wholesales, antidepressants, weight loss, Phentermine…”

2. Untitled document (comes from not putting in a title tag at all)

3. Site > category > sub-category > item

4. “Welcome to Fred’s store” (from page title tag)

5. “Welcome to Fred’s store” (title of the entire site and from the page title tag)

The goal of the page title is to give search engines and readers a brief description of what that page is exactly about.

Problems with the Examples

1. It is true that the page can be about any specific topic (even prescription drugs or casino stuff or pornography), but the title should not be a loose array of selected somewhat similar terms. You could pick any topic and focus on it, but not on a topic range. If you focus too widely with the page title you dilute the value placed on each word, and, in the rare event the page does rank, you may be sending visitors to a page that is not relevant to their needs, and thus does not convert. A large part of effective SEO is ensuring that visitors land on the most relevant page possible.

2. Many pages on the web do not even have a title tag. Unless one was trying to list well for untitled document, not having a title tag makes it hard to generate any traffic. In the Yahoo! Search index, there are over twenty million pages sporting the “untitled document” title. They would get much more traffic if they titled their documents.

3. Many content management systems are terrible for SEO purposes. The words at the front of the page title are the most important. If the first few words of every page are not very descriptive, it does not give engines much to determine the difference between pages. Many spam site generators start page titles with the same words in every page title. Make sure your page titles are unique to each page, with the most descriptive words at or near the start of the page title.

4. First of all, people probably have no idea what Fred’s store is. Is Fred’s store a hardware store? A discount shoe store? A Viagra store? You just don’t know. Neither do search engines.

Placing salutations or unnecessary document references in the title kills the keyword weighting of the title. I always say “Welcome to…low rankings.” Just for fun, I did a search on Yahoo! to show how many sites had the following in their page title:

1. “welcome to…” (close to 30 million)

2. “home page” (over 15 million)

3. “wecome” & “welcom” (thousands of entries each)

5. Notice there is no difference between example #4 and example #5. A title should be a page title or document title. The title should not be the site title. If, for branding purposes, you feel you should place the site title in the title tag of every page, it is advisable that you place it at the end of the title—that is, unless you are so big that people are likely to search for your name already (Nike, Pepsi, Coke…). The page itself is a fundamental unit of data, not the website!

What is robots.txt

2016-02-05T08:04:00.003-08:00

Robots Exclusion Standard

When primitive robots were first created, some of them would crash servers by requesting too many pages too quickly. A robots exclusion standard was crafted to allow you to tell any robot (or all of them) that you do not want some of your pages indexed or that you do not want your links followed. You can do this via a meta tag on the page copy

or create a robots.txt file that gets placed in the root of your website. The goal of either of these methods is to tell the robots where NOT to go. The official robots exclusion protocol document is located at the following URL.

http://www.robotstxt.org/wc/exclusion.html

You do not need to use a robots.txt file. By default, search engines will index your site. If you do create a robots.txt file, it goes in the root level of your domain using robots.txt as the file name.

This allows all robots to index everything:

User-agent: *

Disallow:

This disallows all robots to your site:

User-agent: *

Disallow: /

You also can disallow a folder or a single file in the robots txt file. This disallows a folder:

User-agent: *

Disallow: /projects/

This disallows a file:

User-agent: *

Disallow: /cheese/please.html

If you make a robots.txt user-agent command for a specific search engine (e.g. User-agent:Googlebot) the associated search engine will ignore the more general rules located in the section for all search engines (User-agent: *).

One problem many dynamic sites have is sending search engines multiple URLs with nearly identical content. If you have products in different sizes and colors, or other small differences, it is likely that you could generate lots of near-duplicate content, which will prevent search engines from fully indexing your sites.

If you place your variables at the start of your URLs, then you can easily block all of the sorting options using only a few disallow lines. For example, the following would block search engines from indexing any URLs that start with ‘cart.php?size’ or ‘cart.php?color’.

User-agent: *

Disallow: /cart.php?size

Disallow: /cart.php?color

Notice how there is no trailing slash at the end of the above disallow lines. That means the engines will not index anything that starts with that in the URL. If there were a trailing slash, search engines would only block a specific folder.

If the sort options were at the end of the URL, you would either need to create an exceptionally long robots.txt file or place the robots noindex meta tags inside the sort pages. You also can specify any specific user agent, such as Googlebot, instead of using the asterisk wild card. Many bad bots will ignore your robots txt files and/or harvest the blocked information, so you do not want to use robots.txt to block individuals from finding confidential information.

Googlebot also supports wildcards in the robots.txt. The following would stop Googlebot from reading any URL that includes the string ‘sort=’ no matter where that string occurs in the URL:

User-agent: Googlebot

Disallow: /*sort=

In 2006 Yahoo! also added robots.txt wildcard support. Their example pages is useful for helping you understand how to structure your robots.txt file http://www.ysearchblog.com/archives/000372.html

You have to be careful when changing your robots.txt file, because the following code

Disallow: /*page

also blocks a file like this from being indexed in Google beauty-pageants.php

Google’s Webmaster Toolset shows you what pages they have tried crawling that you have already blocked via robots.txt, and they have a robots.txt testing tool which will show you if a specific URL would end up getting blocked by your robots.txt file.

In 2007 Google released an unavailable_after meta tag, which tells Google to not crawl a URL after a specific date. I do not recommend using this. Instead, if one of your old URLs ranks where you would like a new one to rank I recommend 301 redirecting it to the URL you want to rank.

Meta Tags 2016

2016-02-02T18:02:00.005-08:00

Meta Tags

When people refer to meta tags, they are talking about the meta description and meta keyword tags. Some search engines may display the meta description as part of the search results, but the meta keywords tags generally does not appear in search results.

Is it Worth it to Create Meta Tags?

I believe creating page specific meta description tags is worthwhile. I generally do not spend time creating meta keywords tags.

What do Meta Tags Look Like?

Meta Keywords Tag

If your site does not have meta keyword tags, I would probably not recommend spending the time to add them. If you add meta keywords while you are creating pages, I wouldn’t spend more than a minute on each page. I probably wouldn’t list any more than a few of them per page.

The meta keywords tag is not supported by many major search engines. While it is important to choose the correct keywords for your page, the meta keywords tag itself is not used by many top SEO experts.

I usually do not use the meta keywords tag on my pages (as it is not usually very important), but it can help you out if there are many different ways to say your product names and you are not creative enough to cover the permutations in your page copy. Usually it is better to cover the permutations in your page copy with sections like alternate part numbers, etc.

If you use the meta keywords tag, it should be unique for each page upon which you place it. The keywords tag is a good place to put common misspellings, synonyms, and alternate versions of a word.

Sample Uses of the Meta Keywords Tag

• If you optimized a page for the keyword phrase drop shipping, you may want to include the word dropshipping in your keywords tag, although if the term is that competitive, keyword tags are not likely to matter.

Notice how in my above example meta keyword tag, I spelled the word optimization with an “s”. I targeted the spelling with a “z” on my page and am placing “s” versions in my keywords tag. The term is likely

• going to be too competitive to compete for using just a meta tag, but most phrases are not going to be as competitive as search engine optimisation.

• Some items are model 15-Mor 15M or Cannon 15-M or Cannon 15M.

• Prescription is often mistyped as perscription.

If a term is competitive, it is going to need to occur in your page copy and/or inbound link text for you to rank well for it.

Meta Description Tag

Many search engines will use the meta description as part of the page abstract if the exact search term that was searched for is found in the meta description tag. Additionally, it sometimes appears in search results if the search engine cannot extract meaningful content from the page copy or if the algorithm feels the meta description will provide a more useful presentation.

This tag should be between a sentance to a paragraph and should not appear keyword-stuffed. The text should read well to the human eye since this tag is still used in many search results pages. A good or bad description can be the difference between a click and being ignored. Google shows ~ 160 characters from the meta description tag in their search results.

If you write a compelling description, it could boost your click-through rates and, thus, deliver you more targeted traffic.

The meta description tag can often be used to help craft a good search presentation for your most popular keyword phrases by complementing the page title, targeting alternet versions, and display your brand messaging, all while inticing clickthroughs.

You can look at the search results of various search engines to see what competitors uses and how many characters the engine displays. In the above image Google displayed around 156 characters.

Meta Tags Are Not an Endless Art

Some people try to make meta tags sound like an art form. They are not. There are multiple tags that tell a search engine when to revisit or what language it is in. These tags are usually irrelevant and ignored.

Just about the only useful meta tags other than the description and keywords tags are those tags used to PREVENT search engines from indexing your content. Since we usually want our content seen, I only wrote about the tags I typically use.

The Truth about Meta Tags

Meta tags are only one small part of search engine algorithms. In major search engines, each of the following is typically far more important than meta tags:

• Link popularity and link reputation

• Site age

• Page title

• Page copy

Your meta description tags are still important because they help you differentiate yourself from the competition and boost your clickthrough rates.

Checking Keyword Competition

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Checking Keyword Competition

Many people will look at the number of pages listed for a phrase and think that that is a fair estimate of competition level. It is not. That is just a measure of how many pages have those words somewhere in the content or in links that are pointing to their pages.

A better measure of competition is to search for keyword A keyword B, as that will at least give you the number of pages that have that phrase on it. You also can further target your competition estimation by searching Google for “allintitle: keyword” “allinanchor: keyword”. Pages that have your keyword phrases in their title may be optimized and pages that have them in their inbound links stand a good chance of being fairly well optimized.

SEO for Firefox

The best way to know what your competition level is to look at the quality of the top few sites and their link profiles. Are their sites .edu sites, old well branded sites, or other highly useful sites? Do they have many editorial links pointing at their site?

Google primarily relies upon site age and link reputation to determine relevancy for competitive terms. Links from government or educational sites are more likely to be well-trusted in search results since, typically, it is harder to influence them than the average .com website.

SEO for Firefox allows you to view many data points from directly within the search results to see how competitive a marketplace is. It will help you answer questions such as the following:

• How old are these sites?

• Do they have quality inbound links?

• Are they listed in the major web directories?

• Are bloggers mentioning their site?

• Are people saving their site on social bookmarking sites?

Other Rough Indications of Perceived Value & Competition: Top Bid Prices & Search Volume

Other signs of a competitive marketplace are when you notice many lead-generation type websites, many exceptionally smooth user-centric highly converting websites, educational institutions, government agencies, large corporations, or high bid prices on those keywords in the top pay-per-click search engines.

You can get an extremely rough approximation of the value of a top listing on major search engines for a keyword by looking at the top listings using the Google Traffic Estimator tool.

The Tail of Search

Many people feel the need to rank for a broad generic term and optimize exclusively for that term. The problem with this is that around half of all search queries are unique each day. On May 16^th, 2007 Udi Manber said that 20 to 25% of the queries Google sees are queries they had never seen before.

If you were trying to rank well for used books you should cater to a variety of terms around that idea such as: used book store, buy used books, used book search, etc. By writing naturally and answering questions, you will also include many common terms and phrases people search for.

Need Help with Keyword Selection?

If you still need more help understanding keywords, feel free to ask me. In addition, Dan Thies of SEO Research Labs specializes in doing keyword research reports for SEOs, web designers, and webmasters.

Yahoo! Search Term Suggestion Tool

2016-02-02T17:16:00.005-08:00

Yahoo! Search Term Suggestion Tool

Yahoo! Search Term Suggestion Tool is a free tool based on the prior month’s Yahoo! Search Marketing ad distribution. Please note that the Yahoo! tool combines singular and plural versions of a word (carand cars would both appear as car). Since Yahoo! makes money by selling ads and many automated bots searchthrough their distribution network, their search volume results may run high (some highly broad and highly competitive commercial terms are off by a factor greater than tenfold).

If you find the term barber shop gets fifteen monthly searches and you find a term like Seattle barber shop gets 137 monthly searches, then it’s likely some Seattle barber shop owner is frequently checking his rankings.

Yahoo! has local keyword databases as well. For example, if you search for Overture suggest UK you should be able to find their U.K. interface.

Google Suggest

http://www.google.com/webhp?complete=1&hl=en

Google Suggest auto-completes search queries based on search volume. You can use this tool to help you find many of your deeper keyword phrases after you find some of your broad keywords. My site also offers a scraper tool that queries Google Suggest.

WordTracker

WordTracker is more robust than most keyword research tools. The data pool WordTracker uses offers better data than what is offered by something like Overture since it separates plural listings from singular versions and also tracks meta search click-throughs versus tracking search engine ads. WordTracker also provides lateral and thesaurus searches, which means that they will return many keywords like search engine promotion when you search for seo.

Since WordTracker makes money by providing accurate statistics versus selling keywords, their traffic tends to be a fairer representation of actual web traffic than Overture’s commercially biased results. Keep in mind that their meta search user breakdown might be different than the cross section of normal web surfers and very low search counts will likely produce many anomalies.

WordTracker is a tool well worth trying if you plan to do in-depth keyword analysis. You can buy a year subscription for a few hundred dollars or use it for a day for under $10. They also offer a variety of subscription options between those two time frames. WordTracker also offers a free more limited version of their keyword research data.

Like any other keyword research tool, WordTracker data can be spammed by competitors. For example, if you find the phrase golden nugget to convert really well, then you can go to Dogpile and WebCrawler and search for an alternate version (like gold nugget) to make unimportant terms look like important ones and hide the good ones. I do not think many people do this, but it can be done and is more likely to happen in competitive markets.

WordTracker has a free informational guide on their site you may want to read before using there service so you can get the most out of WordTracker.

WordTracker also has a competition feature (called KEI) that aims to determine how competitive a phrase is, but the KEI tool is no longer very useful in my opinion. KEI looks at the number of competing pages to determine how competitive a market is, but that has long been a poor measurement of competition. Later in this e-book I will give you my tips on how to determine how competitive a phrase is.

Keyword Discovery

Keyword Discovery is a product similar to WordTracker with a few more features and a deeper database. WordTracker is believed to have a cleaner database, but Keyword Discovery offers historical search data and a deeper database.

Keyword Discovery also allows free access to the top terms by category in their keyword directory, which shows some of the terms that drive traffic from some smaller engines to sites listed in the various DMOZ categories. Keyword Discovery also offers a more limited version of their keyword research data

Keyword Intelligence

Keyword Intelligence is HitWise’s keyword research product. It is a bit more expensive than the other tools with a subscription fee starting at $89 a month. HitWise partners with Internet service providers and search engines that allow them to track user behavior of 25 million users. In tracking the behavior and clicks from various sources, this data is likely to be cleaner than most of the other tools. Additionally, they track the actual click-through rate of the completed searches to know what percent of searchers were happy with the results of their search queries.

Having tried Keyword Intelligence, I can say it seems a bit top-heavy (only listing most of the more generic type terms). The only keyword research tools I usually use are Google Suggest, Google’s Keyword Tool, my keyword suggestion tool, and WordTracker. Some of the other tools may be useful, but I get the most value using all the free tools from the engines and WordTracker. What makes WordTracker well worth its price is the lateral search and thesaurus features, which help you think a bit broader about keyword terms.

Another great option for figuring out keywords is to use a broad match Google campaign and use negative words to filter out obvious bad traffic. As you collect the various search referrals you can mine that data for deeper keyword sets.

Keyword Suggestion Tools

2016-01-31T08:46:00.004-08:00

Keyword Suggestion Tools

There are a variety of tools on the web that do a good job of helping you find which keywords get searched for and how frequently they are searched for. I will cover a variety of them, although if you use the free SEO Book Keyword Research tool and the Google AdWords keyword suggestion tool, you probably do not need to spend money on any of the other tools.

I typically use keyword suggestion tools just to help find common phrases and common modifiers. I do not look at the search volume numbers on any of them as being quantitative, just qualitative. This is especially true when you consider that much of the relevant search traffic is going to be three-, four-, and five-word queries, and you might not think of which ones may not show up on any of these tools.

My tool is a free keyword research tool based on the Overture search term suggestion tool. My keyword research tool pulls keyword data from Overture and then provides links to many related tools. When you first look at it the tool may look a bit overwhelming, but all it does is make it easy to cross reference all the best keyword tools on the market and the related search results for each term. My tool has about a dozen columns. Above are the first half dozen or so.

At the bottom of the keyword search results it also links to blog search, news search, tag search, and some other vertical search types to help you find related content, resources, and ideas to write about. This can prove exceptionally useful if you need one or two more resources to reference to prove a point or complete an article.

I created a free video explaining how my tool works: http://video.google.com/videoplay?docid=-4731142191695956676.

Please don’t hate me for my need to improve my video skills though.

Google AdWords Keyword Suggestion Tool

https://adwords.google.com/select/KeywordToolExternal

To the right end of my tool, I link to the Google AdWords keyword suggestion tool. Google’s tool is free to use.

On top of suggesting related keywords to a word you enter, they also can spider your site or a competing site or page and return a keyword list based on what they

think a page is about. It is exceptionally valuable to get feedback from the leading search engine about what they think your site is about.

Since Google has more search volume than anyone else, the odds of them recommending frequently searched, high-value terms are pretty good.

This tool approximates competition and gives twelve months of historical data. At the top of the inserted image you can see that they allow you to sort through different datasets, which include keyword popularity, advertiser competition level, and cost-per-click estimates. They also make it easy to add keywords to a spreadsheet that you can use to organize your SEO or pay-per-click advertising campaigns.

Common Keyword Problems

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Common Keyword Problems

There are a few common problems with keyword selection:

• Some people use their internal corporate catch phrases versus focusing on what people actually search for.

• Sometimes words have a more commonly used different meaning that elevates the estimated traffic and competition level without actually bringing in any more sales. This especially holds true for shortened words (examples: pics, cams).

• Some people use really generic words that are not very relevant and are extremely competitive. Optimizing my site for search engine would be a good example of this. Lots of competition to attain traffic disinterested in my services.

Keyword Selection is a Balancing Act

You want the words to be descriptive enough for you to qualify the person and describe your product. You also want the search term to be general enough to be something that is frequently searched for. The definition of “frequently” changes depending on industry and the value of a lead, but common sense should help guide you in finding what keywords are the right ones to target. Sales usually are far more important than just the quantity of traffic you get. The power of keywords is in their precise targeting.

Sure you can list well for a really long search term that is present only on your site, but you want it to be something your prospects are searching for. On the flip side, it is usually hard to list for a single word such as outsourcing. Selecting keywords is a balancing act. Most good keywords are two to five words long.

Use your home page to target a primary keyword and use the other pages to target other keyword phrases. The keyword phrases targeted on each page should also be terms that describe the contents of that page and terms that are likely to yield conversions.

Frequently Asked Questions

A great way to find targeted prospects is to find what ideas and concepts are important to them in the buying cycle. Why do they buy? Why did they choose you? What are common questions they may have during the buying cycle?

You can create a page focused around each of the common buying questions to show up in the search results when people are about to buy and are focused on those ideas. Answer the questions as best you can and then place your ads or call to action near the answer.

Ignoring Keyword Research? When to

For some pages, like customer support pages, it makes sense to optimize them for the problems people might have with your products, but you want to make sure that in the attempts to optimize the pages you do not hurt the readability. Not every page needs optimized for keywords. Others may be optimized more for client usability or linkability.

If you can spread a great idea that other people will link to and reference, then that is a good thing. Sometimes you can get keywords in great article headlines, but if making the title keyword rich means that few people will link to it, then I suggest choosing to go with the story that spreads over the story that ranks. You could always go back and change the title later after the story spreads

Keyword Selection Tips

2016-01-29T09:47:00.005-08:00

Keyword Selection Tips

The goal of keywords is to choose terms that will bring well-targeted traffic to your website. Each page on your site can be targeted for a few different keyword phrases. Typically I like to just do about one to two primary phrases and, at most, two to three secondary phrases.

Overlapping Keyword Phrases

It makes sense to optimize the same page for keyword phrases that share some of the same words. A page that ranks well for search engine marketing should easily be able to rank well for professional search engine marketing or search engine marketing services.

Only Use a Few Keyword Phrases per Page

A note of caution--you cannot optimize a page for 20 different keywords. As you add more keywords to the mix, you lessen the focus of the page. The page can start to sound robot-created if you optimize for too many terms. Remember that converting eyeballs is what matters. People are not likely to link to or buy from a page that reads like rubbish.

Misspelled Keywords

You usually do not want to use misspelled keywords in your body copy or page title on sites you want to do well long term as they will look somewhat unprofessional. But a large volume of search queries are misspelled, and that market is easier to compete in than the core related keywords.

Some sites use “Did you mean…” pages, focusing the page title and heading tag on the misspelled versions of the keyword and then underneath it say “Oftentimes Internet searchers searching for xxx misspell the word as blah or blah. If you are looking for xxx you are in the right place. Learn more about our blah blah blah…”

Search spelling correction will get more sophisticated over time. Search engines want to correct for misspellings in the search results pages before the users get to your site. I spoke with a search engine product manager who stated that misspellings can flag pages for relevancy reviews and usually misspellings for SEO are not recommended for most websites.

If you are using throw-away domains in competitive environments, then misspellings might help you get some targeted traffic without requiring as much effort. Also, if you have a community-driven site, it will naturally include many misspellings from various bad-spelling authors.

About.com includes “common misspellings” in their page copy in a way that does not sound or seem spammy. On definition pages they define a word, give its pronunciation, link to related resources, have a section called “also known as,” and a section titled “common misspellings.”

Many of About.com’s sections are probably more useful to bots than humans, but they help draw in traffic. Their site is established enough and the format is legitimate enough that few people question it.

There is no right or wrong way to play misspellings, just risks versus rewards. Consider your brand strength, your goals, and how legitimate you can make the misspelling usage look.

As an example of a creative way to play with misspellings, if you want your page to look professional but want to get misspellings in the page copy, maybe you can target that keyword on a page with consumer feedback, and leave misspelled consumer feedback yourself.

Plural Keyword Versions

Some search engines use stemming, but usually the search results for singular and plural search phrases are at least slightly different. It is recommended that you optimize for common versions of your popular keywords, while occasionally using other versions of the words throughout your copy.

Capitalized Keywords

Most major search engines are not case sensitive. Carsis typically treated the same way as cars.

Hyphenated Keywords

Most search engines treat hyphens as a space. E-mail is different than email. If a word is split in half by a hyphen then you should check to see which version is used more frequently and optimize for whatever versions are commonly searched upon.

If one version of a term is more commonly searched for but is hyper-competitive, it may make sense to optimize for the less competitive term first.

If a hyphen is sometimes placed between two words, then using either version (with or without a hyphen) will cause your page to rank better for both versions.

Localized Keyword Research

People use different terminology in different countries. In the U.S., we want taxi cabs. In London, they look for a car hire. Make sure that if you are not from the country of your target market, you know what words are commonly used to describe the products or services you are promoting there. It is typically also important that your copy sounds local if you are targeting local markets.

Why Focusing on Keyword Density

2016-01-27T03:00:00.001-08:00

Why Focusing on Keyword Density

Why Focusing on Keyword Densityis a Waste of Time

About half of all search queries are unique. Many of the searches that bring visitors to your sites are for keyword phrases you never would have guessed. If a site is not well-established, most search traffic will be for long, multiword search phrases.

When webmasters start thinking about keyword density, many of them tend to remove descriptive modifiers and other semantically-related terms. Since some of those terms will no longer appear on the page, the “optimized” site no longer ranks well for many queries.

People write, search, and use language in similar ways. Thus, if you write naturally, you are going to be far better optimized for long-tail searches than some person who wastes time on keyword density will be.

If the content sounds like it was designed for engines instead of people, then less people are going to want to read it or link to it.

Internal-Speak

A major cell phone company refuses to use the terms cellular phone or cell phone on their site because, in their words, “We don’t just sell analog phones, we sell digital phones as well. ‘Cellular’ is old technology.” In engineering-speak, ‛cellular phone’ is a phone that uses ‘cell towers’ to move voice back and forth via analog frequencies. They didn’t seem to understand that most customers refer to their mobile phone as a ‘cell phone’ or ‘cellular phone,’ and they don’t give a rip about the technology that makes the phone work.

Make sure you research how customers search. Do not rely on what the company prefers to call things.

Finding Keywords

There are many different ways to find keywords for your website. Some good keyword ideas are the following:

• Words people would search for to find your product

• Results from data mining your site-level search information if you have a site-level search.

• Mind map problems your prospective customers may be trying to solve with your product or service (even if they do not know you exist)

• Keyword tags on competitors’ websites

• Visible page copy on competitors’ websites

• Related search suggestions on large search engines (such as Ask or Yahoo!)

• Related term suggestions at smaller engines such as Gigablast, Vivisimo, Become.com, and Snap

• Keyword groupings via tools such as Google Sets or the MSN clustering technology preview

• Lexical FreeNet: helps find related terms and ideas using a large database of related terms (this is well beyond the scope of needs for most people trying to do SEO)

• Tag Cloud: Tag Cloud is a free folksonomy tool showing related terms. If your product name or brand are related to other common terms in your market, then you are doing a good job working your brand into the semantic language. For example, when I search Yahoo! for seo book, sometimes they show a see also result for seo book aaron. Sometimes Yahoo! recommends seo book when I search for seo.

• Keyword suggestion tools, which are covered in the next section

What are Keywords?

2016-01-25T05:07:00.003-08:00

Keywords

What are Keywords?

Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your website. Oftentimes, corporate climates force people to refer to things using special phrases. Keywords are not about what you call your stuff. Keywords are what Joe average surfer (or your prospective site visitors) may type in a search box.

How do You Learn Best?

Some people learn better from video than from reading text. If you like video, you may prefer to look at the Dan Thies keyword research video he mentions near the end of his post on this page:

Focusing a Keyword

When people tell you to target the word free, they are out of their minds. That single word is too general and has too much competition. I just did a search on

Yahoo! for free and it returned 749,000,000 results. That is over 10% of the web trying to use free as a sales pitch.

I am not saying that free should not be on your page; it is a compelling offer on many of mine. I am saying that keywords should define the product or idea. Freealone just does not get this done.

Keyword Phrases

If free isn’t a keyword, then what is? Keywords are typically two-to-five-word phrases you expect people to search for to find your website. What would you expect people to type in the browser to find your site? If you were looking for your product, what would you type? What types of problems does your product or service solve? Those answers are likely good keyword phrases.

Keyword Length

A longer search phrase is typically associated with better targeting and increased consumer desire. Some people say shorter keyword searchers are shoppers and longer keyword searchers are buyers.

As you add various relevant descriptive copy to pages, you are more likely to appear in search results similar to your keywords that do not exactly match your more generic root-term keywords. Most good keyword phrases are generally two to five words.

Keyword Value Pyramid

One of the most fatal flaws of many SEO campaigns is that people think they need to rank well for one term or a few generic terms. Generic terms may occasionally convert, but most strong-converting search terms are specific.

If you read SEO forums you often hear many posts about something like a San Diego real estate agent no longer ranking for a generic term such as real estate. Since the term is too generic for most of his target market (and his service would not be fitting for most people searching for that term), it makes sense that search engines would not want to show his site in those search results. As search continues to evolve, it will get better at filtering out untargeted or inappropriate sites.

Targeting generic terms outside of your area means that you need to use aggressive techniques to try to rank. There are several problems that can go along with being too aggressive:

• Targeting exceptionally generic terms may not add much value, since the leads are not strongly qualified. Paying extra to rank for more generic terms may not be a cost that is justified unless you can resell those leads at a profit.

• Being exceptionally aggressive raises your risk profile and makes your site more likely to fluctuate in rankings when new search algorithms are rolled out.

• Some of the best value is at the bottom of the keyword pyramid. If you spend too much time focused too broadly on the top you may miss some of the exceptional value on the bottom.

Keyword Density (KD)

Keyword density analyzers end up focusing people on something that is not important. This causes some people to write content that looks like a robot wrote it. That type of content will not inspire people to link to it and will not convert well.

In March of 2005, Dr. Garcia, an information retrieval scientist, wrote an article about keyword density. His conclusion was “this overall ratio [keyword density] tells us nothing about:

• the relative distance between keywords in documents (proximity);

• where in a document the terms occur (distribution);

• the co-citation frequency between terms (co-occurrence);

• or the main theme, topic, and sub-topics (on-topic issues) of the documents.

Thus, KD is divorced from content quality, semantics, and relevancy.”

Later on I will discuss how to structure page content, but it is important to know that exact keyword density is not an important or useful measure of quality.

Maximum Analytics

2016-01-25T04:57:00.001-08:00

Maximum Analytics

Create a Baseline

Many web hosts maintain free server logs which show you what pages were most frequently requested and what keywords people searched for to find them or what pages site visitors came from. In addition to web hosts, many analytics products like Google Analytics, Clicktracks, and HaveAMint.com are available for reasonable prices.

If you run a commercial site you can also use Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter to buy traffic for your site. If you track what keywords convert that will help you know what types of keywords you should be focusing on with your organic SEO campaign.

Rank Checkers

There are a number of free rank checkers and commercial rank checkers applicatations available (like Agent Web Ranking and Advanced Web Ranking) that check your rankings for keywords in major search engines.

It is easy to get lost worrying about shifts in rankings, but what matters more is if your traffic streams are growing as your site matures and you market it.

Some of the major search engines like Google and Microsoft are sharing data with webmasters about what keywords their sites rank for and what keywords send traffic to their sites. You can sign up for Google Webmaster Central for a look at this type of data.

Building From Your Strengths

Seeing what you already rank for is useful because it helps you understand the mindset of consumers finding your site. It is easier to rank for keywords related to the words you are already ranking for than it is to rank for entirely different phrases.

Learning what types of sites reference you and why they chose to reference you helps you learn how to create marketing ideas that are more likely to spread.

If you track your growth and what has been working well for you then it makes it easy to keep pushing things that have worked well for you in the past and focus less on things that provide little to no return.

Writing for Search Engines

2016-01-22T18:01:00.001-08:00

Writing for Search Engines

Finally…What was all that other junk? What do the spiders want to see? What are the best words to use? Where do I place them?

Don’t worry, the above chapters are not a complete wash. The more you learn about the web, the more you will learn how ideas overlap. Good usability is usually equal to good search engine optimization.

Some people stress search engine optimization so much that they forget about their visitors’ needs. SEO is just one part of the site-building puzzle. Ultimately, it is your social impact or cash in the bank that is a measure of success, not where you rank for some random search query.

In the Tipping Point, Malcolm Gladwell shows how small changes can bear amazing results. If you can learn to include some of those little extras that make your site better than your competition’s, site, you will find that others will do your marketing for you. That is why I think it is more important to understand the concepts of the web and the goals of search engines versus just learning the flavor-of-the-moment optimization. If everything else is good, then you do not need to worry as much about optimization.

Plus, knowing the above in addition to doing search engine optimization will allow you to draw lots of visitors and have a higher conversion rate. On the web, when you lose a customer, it is usually forever. The last thing you want to do is draw prospective customers into a minefield they are sure to regret.

Each and every page is a chance to capture or lose customers.

Focusing a Site & Combining Site Ideas

One time, a person contacted me asking for a bit of help with their site. They wanted me to submit their site to directories. When I looked at their site I saw it sold handmade hemp jewelry and SEO services. In the real world, you would never see people do something like this, but many people think it is fine on the web.

On the web there are even more alternatives to your business than in the real world. Because of this, you need to focus on the consumer that much more.

It is fine to have many unique ideas and revenue streams, but each site should cover its own specific niche. If you cross industries within your site, you weaken your brand and may offend many people. What are the odds that someone is looking for SEO services while shopping for hemp?

Even within the specific niche of SEO, I can have a site for linking, one for keyword research, one for pay-per-click…the list goes on. Most websites fail because they fail to properly focus, not because they are too focused.