mUmBRELLA Podcast http://mumbrella.com.au/ The Mumbrella Podcast is a weekly programme featuring Editor Tim Burrowes and guests who discuss news and issues concerning Australia's media and marketing industry. Sun, 27 May 2012 11:27:19 +0000 en-au hourly 1 http://wordpress.org/?v=mUmBRELLA Podcast The Mumbrella Podcast is a weekly programme featuring Editor Tim Burrowes and guests who discuss news and issues concerning Australia's media and marketing industry. Tim Burrowes no tim@focalattractions.com.au (Tim Burrowes) Mumbrella Podcast media,marketing,TV,advertising,Mumbrella,publishing,radio,TV,Ratings,magazine,distribution,magazines mUmBRELLA Podcast http://mumbrella.com.au/wp-content/plugins/powerpress/rss_default.jpg http://mumbrella.com.au/ media,marketing,TV,advertising,Mumbrella,publishing,radio,TV,Ratings,magazine,distribution,magazinesBusiness/Management & MarketingBusiness/Business Newstim@focalattractions.com.auTim Burrowes Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFR’s App | The ‘Can’t’ campaign | Is the The Voice in decline? http://feedproxy.google.com/~r/MumbrellaPodcast/~3/9_0LHQXPEF4/mumbrellacast-klick-moves-to-the-us-stonemen-the-great-gatsby-afrs-app-the-cant-campaign-is-the-the-voice-in-decline-93532 http://mumbrella.com.au/mumbrellacast-klick-moves-to-the-us-stonemen-the-great-gatsby-afrs-app-the-cant-campaign-is-the-the-voice-in-decline-93532#comments Fri, 25 May 2012 03:15:40 +0000 tim@focalattractions.com.au (Tim Burrowes) http://mumbrella.com.au/?p=93532 Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFRs App | The Cant campaign | Is the The Voice in decline? Screen Shot 2012 05 23 at 11.48.42 AM 100x103

Klick boss Kim McKay

Featuring Kim McKay, director of Klick Communications plus Mumbrella’s Tim Burrowes, Robin Hicks and Colin Delaney (4mins, 58secs).

  • Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFRs App | The Cant campaign | Is the The Voice in decline? transKlick Communications heads stateside (0:52)
  • What the hell is ‘serendipity’? (4:57)
  • The great underpants controversy (7:40)
  • Is the Great Gatsby an Australian film? (13:52)
  • Will the Fin’s app make up for its paywall missteps? (19:53)
  • The challenges in turning people to apps (27:10)
  • The Can’t teaser campaign? (29:36)
  • Has The Voice peaked? (35:54)

Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFRs App | The Cant campaign | Is the The Voice in decline? transYou can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFRs App | The Cant campaign | Is the The Voice in decline? transMumbrellacast: Klick moves to the US | Stonemen | The Great Gatsby | AFRs App | The Cant campaign | Is the The Voice in decline? trans

Studio facilities: CBS Interactive

Mumbrella theme music by Noise International

]]> http://mumbrella.com.au/mumbrellacast-klick-moves-to-the-us-stonemen-the-great-gatsby-afrs-app-the-cant-campaign-is-the-the-voice-in-decline-93532/feed 0 Advertising Standards Bureau,Australian Financial Review,Can't campaign,Commonwealth Bank,Klick Communications,podcast,Serendipity,the great gatsby,The Voice Featuring Kim McKay, director of Klick Communications plus Mumbrella's Tim Burrowes, Robin Hicks and Colin Delaney (4mins, 58secs). Klick Communications heads stateside (0:52) What the hell is 'serendipity'? (4:57) Featuring Kim McKay, director of Klick Communications plus Mumbrella's Tim Burrowes, Robin Hicks and Colin Delaney (4mins, 58secs). * (http://mumbrella.com.au/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)Klick Communications heads stateside (0:52) * What the hell is 'serendipity'? (4:57) * The great underpants controversy (7:40) * Is the Great Gatsby an Australian film? (13:52) * Will the Fin's app make up for its paywall missteps? (19:53) * The challenges in turning people to apps (27:10) * The Can't teaser campaign? (29:36) * Has The Voice peaked? (35:54) (http://mumbrella.com.au/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)You can also subscribe to The Mumbrellacast on iTunes and other podcatchers. Direct link to Mumbrella’s iTunes store listing for the podcast (http://itunes.apple.com/au/podcast/mumbrella-podcast/id336776004) (../wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)(../wp-includes/js/tinymce/plugins/wordpress/img/trans.gif) Studio facilities: CBS Interactive (http://www.cbsinteractive.com.au/) Mumbrella theme music by Noise International (http://noiseinternational.com/) Tim Burrowes yes 41:46 http://mumbrella.com.au/mumbrellacast-klick-moves-to-the-us-stonemen-the-great-gatsby-afrs-app-the-cant-campaign-is-the-the-voice-in-decline-93532 Mumbrellacast: DMG’s digital strategy | Music streamers | Bloggers’ agency | GetUp’s ban | Droga’s Woolies work | Bikie Wars | Smartphone savvies http://feedproxy.google.com/~r/MumbrellaPodcast/~3/Afb40L8uJsE/mumbrellacast-dmgs-digital-strategy-music-streamers-bloggers-agency-getups-ban-drogas-woolies-work-bikie-wars-smartphone-savvies-92502 http://mumbrella.com.au/mumbrellacast-dmgs-digital-strategy-music-streamers-bloggers-agency-getups-ban-drogas-woolies-work-bikie-wars-smartphone-savvies-92502#comments Fri, 18 May 2012 01:43:12 +0000 tim@focalattractions.com.au (Tim Burrowes) http://mumbrella.com.au/?p=92502 Featuring Rebekah Horne, DMG’s chief digital officer plus Mumbrella’s Tim Burrowes, Martin Lane and Colin Delaney (49mins, 42secs).

  • Mumbrellacast: DMGs digital strategy | Music streamers | Bloggers agency | GetUps ban | Drogas Woolies work | Bikie Wars | Smartphone savvies transDMG’S social-local-mobile play (0:53)
  • How radio stations are becoming digital content creation companies (10:04)
  • What happened to MySpace? (16:10)
  • Who will win the music streaming battle? (19:57)
  • Is there a gap in the market for a blogger agency? 22:50
  • Why did the TV networks ban GetUp? (30:34)
  • Woolies’ little green blob (32:34)
  • Droga’s big idea (35:07)
  • TV ratings: Bikie Wars, debt collectors and did Dickieleaks scupper Celebrity Apprentice? (39:02)
  • Are Australians quicker to adopt to smartphones? (47:37)

Mumbrellacast: DMGs digital strategy | Music streamers | Bloggers agency | GetUps ban | Drogas Woolies work | Bikie Wars | Smartphone savvies transYou can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast Mumbrellacast: DMGs digital strategy | Music streamers | Bloggers agency | GetUps ban | Drogas Woolies work | Bikie Wars | Smartphone savvies transMumbrellacast: DMGs digital strategy | Music streamers | Bloggers agency | GetUps ban | Drogas Woolies work | Bikie Wars | Smartphone savvies trans

Studio facilities: CBS Interactive

Mumbrella theme music by Noise International

]]> http://mumbrella.com.au/mumbrellacast-dmgs-digital-strategy-music-streamers-bloggers-agency-getups-ban-drogas-woolies-work-bikie-wars-smartphone-savvies-92502/feed 0 Advertising,Bikie Wars,DMG,Droga5,GetUp,Marketing,Media,music streaming services,MySpace,podcast,Rdio,Spotify Featuring Rebekah Horne, DMG's chief digital officer plus Mumbrella's Tim Burrowes, Martin Lane and Colin Delaney (49mins, 42secs). DMG'S social-local-mobile play (0:53) How radio stations are becoming digital content creation companies (10:04) Featuring Rebekah Horne, DMG's chief digital officer plus Mumbrella's Tim Burrowes, Martin Lane and Colin Delaney (49mins, 42secs). * (http://mumbrella.com.au/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)DMG'S social-local-mobile play (0:53) * How radio stations are becoming digital content creation companies (10:04) * What happened to MySpace? (16:10) * Who will win the music streaming battle? (19:57) * Is there a gap in the market for a blogger agency? 22:50 * Why did the TV networks ban GetUp? (30:34) * Woolies' little green blob (32:34) * Droga's big idea (35:07) * TV ratings: Bikie Wars, debt collectors and did Dickieleaks scupper Celebrity Apprentice? (39:02) * Are Australians quicker to adopt to smartphones? (47:37) (http://mumbrella.com.au/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)You can also subscribe to The Mumbrellacast on iTunes and other podcatchers. Direct link to Mumbrella’s iTunes store listing for the podcast (http://itunes.apple.com/au/podcast/mumbrella-podcast/id336776004) (../wp-includes/js/tinymce/plugins/wordpress/img/trans.gif)(../wp-includes/js/tinymce/plugins/wordpress/img/trans.gif) Studio facilities: CBS Interactive (http://www.cbsinteractive.com.au/) Mumbrella theme music by Noise International (http://noiseinternational.com/) Tim Burrowes clean 50:39 http://mumbrella.com.au/mumbrellacast-dmgs-digital-strategy-music-streamers-bloggers-agency-getups-ban-drogas-woolies-work-bikie-wars-smartphone-savvies-92502 Mumbrellacast Live, Friday 11 May http://feedproxy.google.com/~r/MumbrellaPodcast/~3/SmcKwJGHW70/mumbrellacast-live-friday-11-may-92477 http://mumbrella.com.au/mumbrellacast-live-friday-11-may-92477#comments Fri, 18 May 2012 01:09:44 +0000 tim@focalattractions.com.au (Tim Burrowes) http://mumbrella.com.au/?p=92477 The first ever live Mumbrellacast was streamed at 12.30 EST Friday 11 May. The Mumbrella team was joined by PHD strategy director Chris Stephenson for a live chat about the week’s events including:

(41mins: 41secs)

  • The plummeting newspaper print circulations – is the audience really migrating to digital?
  • Zoo Magazine’s 30% fall – is there any future for men’s mags?
  • Has DMG finally cracked it with the smoothfm format?
  • What the hell is happening with LAFHA?
  • What’s gone wrong at the Global Mail?

To join the first ever live Mumbrellacast – click here. The broadcast was sponsored by Citrix GoToWebinar.

Stay tuned for more live experiments with the Mumbrella team.

]]> http://mumbrella.com.au/mumbrellacast-live-friday-11-may-92477/feed 0 Advertising,Chris Stephenson,DMG,Global Mail,LAFHA,Marketing,Media,Mumbrellacast,podcast,Zoo Magazine The first ever live Mumbrellacast was streamed at 12.30 EST Friday 11 May. The Mumbrella team was joined by PHD strategy director Chris Stephenson for a live chat about the week’s events including: (41mins: 41secs) - The first ever live Mumbrellacast was streamed at 12.30 EST Friday 11 May. The Mumbrella team was joined by PHD strategy director Chris Stephenson for a live chat about the week’s events including: (41mins: 41secs) * The plummeting newspaper print circulations - is the audience really migrating to digital? * Zoo Magazine’s 30% fall - is there any future for men’s mags? * Has DMG finally cracked it with the smoothfm format? * What the hell is happening with LAFHA? * What’s gone wrong at the Global Mail? To join the first ever live Mumbrellacast - click here (https://www3.gotomeeting.com/register/922524446). The broadcast was sponsored by Citrix GoToWebinar. Stay tuned for more live experiments with the Mumbrella team. Tim Burrowes clean 41:41 http://mumbrella.com.au/mumbrellacast-live-friday-11-may-92477 Tim BurrowesnonadultMumbrella Podcast