tag:blogger.com,1999:blog-4288864370777744362Sat, 14 Feb 2026 08:53:19 +0000marketing to womentrendsgenderresearch reportsJust for funconsumer insightsInspirational womenfemale consumersvideosgetting it wrongtechnologysocial mediaUpcoming eventsautomotivecause marketingfriday funwomen's networks in belgiumword-of-mouth marketingmarketing during recessionthe new PRboomersconsumer conversationscustomer servicedesignfemale entrepreneursonline marketingviral marketingCannes LionsDellJC PennyKotexL'OrealNikeNiveaPower of OnePumaSaatchi SaatchiSeth GodinSloggiThe Soccer Mom MythTrusted Brands 2009Weekly wrap-upbeerco-creationhealthcare marketing to womenleadershipmomsmotherhoodpackagingretailtamponswise womenwomen's forumwomenomicshttp://musecommunication.blogspot.com/noreply@blogger.com (Sabine)Blogger151125tag:blogger.com,1999:blog-4288864370777744362.post-813604149382195023Mon, 07 Mar 2011 19:05:00 +00002011-03-07T20:05:50.757+01:00I was born in a western country.My father is an engineer, my mother stayed at home to raise three kids.I ate three balanced meals a day, every day.I went to school.I learned to read and write.I wore braces.I went to high school and university.I failed, and tried again.I had boyfriends.I travelled, I got drunk, I took drugs.I straightened myself out and tried again.I got married and divorced.I http://musecommunication.blogspot.com/2011/03/international-womens-day-western-womans.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-6488426178447118609Sat, 04 Dec 2010 12:52:00 +00002010-12-04T13:53:49.360+01:00genderleadershipSmart marketing to women isn't just about the way in which we relate brands to their female consumers, it's also about the corporate cultures in which the marketing decisions that affect female consumers are taken. Traditionally corporations were driven largely by men and male qualities, which no doubt accounts for many a failed marketing-to-women campaign. A lack of awareness and recognition http://musecommunication.blogspot.com/2010/12/will-women-at-top-lead-to-better.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-1481273706292345030Tue, 19 Oct 2010 08:57:00 +00002010-10-19T10:57:40.501+02:00wise womenwomen's forum<!--StartFragment--> Great shoes. That’s what surprised me most at the Global Women’s Forum in Deauville, France last week: so many great shoes. Stilettos, pumps, and ballerinas in all colours of the rainbow. Walking between the 1300 prestigious participants I realised that I had never seen such an eclectic group of beautiful, feminine businesswomen together.&nbsp; The security guards, the http://musecommunication.blogspot.com/2010/10/wise-words-by-wise-women-at-global.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-5012760183075837223Wed, 13 Oct 2010 11:47:00 +00002010-10-13T15:15:29.242+02:00KotextamponsvideosGood news, ladies! When it comes to vaginal health, our periods and 'all things down there', we are finally ready to face the truth! At least according to Kimberley Clarke, the company behind the "U by Kotex" campaign. Don't get me wrong: making vaginal health a discussable topic (or "taking the shame out of being a woman" as the Kotex brand guy puts it) is a great initiative and the campaign http://musecommunication.blogspot.com/2010/10/women-finally-ready-for-change.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-7071063689907624241Tue, 05 Oct 2010 15:13:00 +00002010-10-05T17:13:14.905+02:00healthcare marketing to women Health. That deceptively short word occupies a very significant amount of a woman's mind. &nbsp;Whether they're thinking of loosing five kilos, buying a face-cream with sufficient sunblock or contemplating which yogurt contains less sugar and more active bifidus and is therefor healthier for the kids, not a day goes by in a woman's life without her considering someone's health - either her own http://musecommunication.blogspot.com/2010/10/targeting-chief-health-officer.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-4360782564418107170Wed, 08 Sep 2010 09:22:00 +00002010-09-08T11:23:21.888+02:00I didn't start it, I promise. It all came about after the article "Flirting your way to the corner office" in Forbes Woman. When Isabella Lenarduzzi of JUMP&nbsp;- an organization that focuses on empowering women in the workplace - asked me to write a guest column on the topic for her newsletter, of course I said yes! We're both strong believers in the joys of flirting and we wanted to put the http://musecommunication.blogspot.com/2010/09/flirting-at-work-last-taboo.htmlnoreply@blogger.com (Sabine)1tag:blogger.com,1999:blog-4288864370777744362.post-2581561756244548633Tue, 31 Aug 2010 12:32:00 +00002010-08-31T14:48:31.263+02:00beermarketing to women There are numerous product categories in which the opportunity to target women is a playing field that lies wide open: automotive, wine and banking are but a few. Another category that presents enormous opportunities for marketeers: the beer market. Women have always had a love-hate relationship with beer. Even though women's beer consumption is impacted greatly by local customs and culture http://musecommunication.blogspot.com/2010/08/beers-untapped-potential-with-women.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-7424034797681870392Wed, 18 Aug 2010 16:32:00 +00002010-08-18T18:32:52.488+02:00What a great, empowering video! http://musecommunication.blogspot.com/2010/08/worthy-example-to-all-women.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-8966156898868715977Tue, 27 Jul 2010 14:47:00 +00002010-07-27T16:47:53.869+02:00SloggiWestern Europe isn't exactly known for its prudish attitudes toward sex, drugs and rock-'n-roll, and yet... Recently, Belgium's Jury for Ethical Practices decided to ban the Tour De France inspired billboard campaign of underwear manufacturer Sloggi.&nbsp;During the weeks of Tour De France hype, many billboards featured the 'Tour panties' as they quickly became known. "To capitalize on http://musecommunication.blogspot.com/2010/07/underwear-ad-belgium-decided-to-ban.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-6615475391755778416Wed, 02 Jun 2010 17:38:00 +00002010-06-02T19:38:42.707+02:00automotivevideosThe automotive industry is one of the traditional male bastions in business. All men and (almost) no women. But the industry is changing...slowly. Here's a team of female engineers at Ford, making a case for why the industry needs a female touch. (...and what great PR for Ford, don't you think!) http://musecommunication.blogspot.com/2010/06/few-good-women.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-2610356719869625948Mon, 31 May 2010 16:41:00 +00002010-05-31T18:46:27.176+02:00Here's a perfect example of a great idea for a product and a bad execution on the communication: denim diapers from Huggies. The new Huggies campaign touts a denim-look diaper design available for a limited time this summer. The online version of the spot has a fashion-conscious toddler strolling pants-full in his jean diaper, with a voice over declaring, "I poo - in blue". Have a look at the http://musecommunication.blogspot.com/2010/05/denim-diapers-and-storms-they-can.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-5778221751565849790Fri, 28 May 2010 13:16:00 +00002010-05-28T15:19:09.758+02:00The future of effectively connecting with your consumers lies herein: if you want their attention, you have to give something first. No, we don't mean give free product samples, coupons or host competitions to win stuff. We mean give. Really give. Jump in boots and all. Take part. Put your money where your mouth is, so to speak. Talk the talk, walk the walk. SHOW US YOU CARE. REALLY. Think http://musecommunication.blogspot.com/2010/05/future-of-marketing-give-get-given.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-729117694200999111Wed, 26 May 2010 08:18:00 +00002010-05-26T10:18:08.563+02:00LONG-TERM, ORGANIC, PARNTERSHIP. These are the three words that explain why your campaign(s) are not delivering the results - over time - that you had hoped for. Reading the MobileYouth blog this morning, these wise words by Graham Brown really went straight to the heart of the problem: "Marketing’s biggest weakness is its own soil – it’s inorganic. Marketing seeks short term results and as http://musecommunication.blogspot.com/2010/05/killing-your-campaign-in-3-words.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-766092723084296186Tue, 18 May 2010 16:46:00 +00002010-05-18T18:57:32.016+02:00There's been quite some talk about the video below. It deals with a harsh topic, in a very 'soft' manner. Right or wrong? Should it have been more provocative and shocking? Or does it drive home the message just as effectively exactly because it is in such sharp contrast to the gentle 'packaging' of the message? You decide... http://musecommunication.blogspot.com/2010/05/soft-approach-to-harsh-topic.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-664094653630561265Mon, 26 Apr 2010 12:02:00 +00002010-04-26T14:03:30.140+02:00 Seems there is still a lot of misunderstanding out there about women's behavior as consumers and how we come to make the purchase decision we do. A computer, for instance, can be an impulse buy, according to HP. Or a handbag, for that matter. (read our review of the HP that thinks its a handbag here)&nbsp;&nbsp; This article, titled "HP thinks it needs sell computers to women as if they http://musecommunication.blogspot.com/2010/04/marketing-to-women-how-to-get-it-wrong.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-1559888408171299204Fri, 16 Apr 2010 09:42:00 +00002010-04-16T11:42:31.251+02:00women's networks in belgium JUMP Forum 2010: The Extraordinary Impact of Women in the Economy!Join the fourth edition of the JUMP Forum that inspires hundreds of professional Women and Men across Europe, featuring the most successful Women and the most brilliant experts in gender diversity!For Women: why YOU should attend! The JUMP Forum is the biggest single day event dedicated to enhancing the professional lives of womenhttp://musecommunication.blogspot.com/2010/04/why-you-should-attend-jump-forum-on.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-1674864293425229747Mon, 29 Mar 2010 10:45:00 +00002010-03-29T12:45:53.855+02:00 Many countries look to the Netherlands as the example of liberated thinking. A country where "live and let live", tolerance and a willingness to discuss (and embrace) everything from recreational Cannabis use to televised pornography is part of the fibre of the nation's national identity. Everything, it seems, but opening the corporate Old Boys Club to include women. That, until today, seems http://musecommunication.blogspot.com/2010/03/netherlands-not-as-liberal-and.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-9073145073527954786Tue, 23 Mar 2010 10:53:00 +00002010-03-23T11:53:38.601+01:00I've written before about the questionable validity of results obtained from focus groups (you know, those demographically aligned groups of strangers we put behind one-way mirrors to fiddle with and discuss our products or ideas). Then along comes the book "What she's not telling you" and confirms what we have always dreaded: our focus group research is worth Nada. Zero. Nil. Because the http://musecommunication.blogspot.com/2010/03/what-shes-not-telling-you.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-2624003478468747602Thu, 11 Mar 2010 09:06:00 +00002010-03-11T10:06:38.342+01:00Forehead Tittaes w/ Marion Cotillard from Marion Cotillardhttp://musecommunication.blogspot.com/2010/03/just-for-fun-forehead-tittaes.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-1394575966585753760Tue, 23 Feb 2010 15:47:00 +00002010-02-23T17:01:56.076+01:00 I couldn't resist posting this ad from the French Connection campaign.I posted it on my Facebook account and immediately got tons of positive responses - from women. They love this ad! Why? Because it adheres to two the core values of smart marketing to women: be real and be brave.We all agreed: "Brave men" are men who dare to be silly, funny, poke fun at themselves and who don't take their malehttp://musecommunication.blogspot.com/2010/02/man-should-be-brave.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-6859192511237889564Tue, 16 Feb 2010 08:18:00 +00002010-02-16T09:38:35.164+01:00JC PennyPumaSaatchi SaatchivideosValentine's Day - the American way.Remember the JC Penny "In the Doghouse" campaign of last year? (We wrote about it here). The retailer has continued the successful campaign with an ad for Valentine's day called "Return to the Doghouse". Reading the adwomen blog this morning, I found out that the creative team behind the new ad, made by Saatchi and Saatchi NYC, contained no women. (The creative http://musecommunication.blogspot.com/2010/02/getting-it-wrong-for-valentine-back.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-7163265666669005997Mon, 15 Feb 2010 14:07:00 +00002010-02-15T15:27:47.693+01:00videosI just discovered this new ad by P&G that ties in with the winter Olympics taking place right now.It's a great example of a very simple yet very effective ad that targets women - be they mothers or not.As you'll see in the video below, the ad centers on the concept of Olympic athletes always remaining kids to their moms.The ad works beautifully for a few reasons:1. We can all relate to always http://musecommunication.blogspot.com/2010/02/to-our-moms-well-always-be-kids.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-978758471632994108Wed, 10 Feb 2010 08:10:00 +00002010-02-10T20:32:53.136+01:00gendergetting it wrongvideosOops they did it again! The ladies over at Momlogic.com give us a look at this year's misplaced Super Bowl ads.It's interesting to note that Dove - for years at the vanguard of gender equality and a beacon of light in the banishment of stereotypes - is on the list too! Dove recently launched Dove Men+Care a range of personal care products for men. With it, Dove again uses positioning based on http://musecommunication.blogspot.com/2010/02/sexist-super-bowl-ads.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-3773992284128256294Tue, 02 Feb 2010 17:12:00 +00002010-02-02T18:33:46.957+01:00genderresearch reportsA new meta-study conducted throughout 87 countries puts it to rest for once and for all: when it comes to sex, men and women aren't as different as we think.The study, conducted by the University of Wisconsin-Madison, reports that "men and women are more similar than different in terms of sexuality". They start having sex at almost the same age, they overlap in the number of partners, the http://musecommunication.blogspot.com/2010/02/lets-talk-about-sex-baby.htmlnoreply@blogger.com (Sabine)0tag:blogger.com,1999:blog-4288864370777744362.post-6844232605164271334Tue, 26 Jan 2010 14:30:00 +00002010-01-26T15:35:30.577+01:00Advertising Age just published a very interesting white paper called "The New Female Consumer: the rise of the Real Mom". It's a great spotlight on the way society - and the roles of women in it - has changed over the past three generations.You can download the entire report here. Well worth a read!http://musecommunication.blogspot.com/2010/01/please-meet-real-mom.htmlnoreply@blogger.com (Sabine)0