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		<title>Trevor Jones Cinematic Sound Master &#124; City Press, 1 June 2014</title>
		<link>https://musicexchangesa.wordpress.com/2014/06/14/trevor-jones-cinematic-sound-master-city-press-1-june-2014/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Sat, 14 Jun 2014 09:22:03 +0000</pubDate>
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		<title>Music Exchange Swaps Big Ideas</title>
		<link>https://musicexchangesa.wordpress.com/2014/04/04/music-exchange-swaps-big-ideas/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Fri, 04 Apr 2014 05:07:36 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Andrei Matthew Damane]]></category>
		<category><![CDATA[miles keylock]]></category>
		<category><![CDATA[Music Exchange]]></category>
		<category><![CDATA[Sipho "Hotstix" Mabuse]]></category>
		<category><![CDATA[Tim Renner]]></category>
		<category><![CDATA[Trevor Jones]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2517</guid>

					<description><![CDATA[From What&#8217;s On In Cape Town The opening party was far bigger and more glamorous than we’d been led to believe.  A stage, velvet tables and leather couches were inhabited by a range of VIPs – older bluebloods, suave artists, young hopefuls – a thronging mass of amazing artists, legends from all corners of the &#8230;]]></description>
										<content:encoded><![CDATA[<p>From <a href="http://www.whatsonincapetown.com/post/music-exchange-swaps-big-ideas/" target="_blank">What&#8217;s On In Cape Town</a></p>
<p><a href="http://www.whatsonincapetown.com/post/music-exchange-swaps-big-ideas/"><img class="alignleft" src="https://i0.wp.com/www.whatsonincapetown.com/wp-content/uploads/2014/03/mus-ex-pic-300x156.jpg" alt="" width="300" height="156" /></a></p>
<p>The opening party was far bigger and more glamorous than we’d been led to believe.  A stage, velvet tables and leather couches were inhabited by a range of VIPs – older bluebloods, suave artists, young hopefuls – a thronging mass of amazing artists, legends from all corners of the music industry, and all of them potential collaborators.<br />
On stage the performers worked the crowd with a range of music as diverse as the artists.  They included singer songwriter Roeshdien Jaz, spoken word poet Siphokazi Jonas, singer songwriter Brendan Adams, jazz band Chasing Summers with vocalists Claire Enslin and Andrei Matthew Damane, and opera singer Makudupanyane Senaoana.</p>
<p>The first day brought an initial struggle with parking including a long walk to avoid paying around R 88. This needs to be addressed next year. However, being able to see Sipho Hotstix Mabuse, Martin Myers, Trevor Jones, Tim Renner, Miles Keylock, Jimmy Nevis, and so many more in one room was not an opportunity to be missed.<br />
Perhaps most exciting for Capetonians was the presence of New York hip hop star Yasiin Bey (aka Mos Def), who took to the stage to give an honest and inspiring speech about his career, discussing his early influences, his struggles with life in 1980’s New York City and some of the hurdles he has overcome to be the successful artist he is today. He revealed a glowing love for Cape Town, claiming the “good vibes” had made an immense impression on him, to the degree that he has now moved here.  He told the audience, “Be aware that you are in a special place at a very special and unique time in history.”</p>
<p>German music producer Tim Renner then held everyone’s attention with a talk detailing the current trends in the global music market, his work managing German super-group Rammstein, and his views on how Africa will develop into a culture powerhouse in the future. He also touched on the need to develop infrastructure and encourage governmental participation to grow the local industry.<br />
Over the rest of the first day various panel discussions focused on topics from the highs and lows of an international music career, to music in Africa and the impact of film in the South African economy. The film discussions brought trade and investment promotion agency WESGRO to our attention, with its plans to boost international investment in South African-produced films. With the input of orchestral film score composer Trevor Jones, the discussion gave great insight into music’s as yet untapped potential for the SA film industry, and highlighted the needs for skill development.</p>
<p>One of the key discussions of the Music Exchange was The Great Needle Time Debacle, which  involves a huge sum of money due for composer royalties, which is currently frozen due to a dispute between SAMPRA and SAMRO and the DTI. Law suits and negotiations have been deadlocked since 2006.  Government officials were involved in the on-stage discussion which concluded that certain musicians and lawyers would lobby parliament to resolve this issue.</p>
<p>Many attendees responded to the need for South African musicians to become activists for their rights, and rallied to the call for a Musicians Union.  In the same vein, a wave of positivity met the launch of CAPASSO – the Composers and Publishers Association for Southern Africa – a landmark venture in mechanical rights in South Africa.</p>
<p>One of the most keenly attended events on Saturday was a session on digital development and social media.  Gillian Ezra (COO of South Africa’s first music streaming service, Simfy Africa) gave good evidence that digital music streaming is the future, while digital mareting trend guru David Duarte of Treeshake plied the audience with facts, figures and informed opinions. Miles Keylock, editor of Rolling Stone Magazine SA brought us back down to earth with the very necessary reminder that good publicity starts with having good music.</p>
<p>Along with wise words from Tsholo Moraba and Bradley Shaw, David Potgieter gave advice and then introduced a new app, Kartwheel, which groups and streams a person’s favourite music pages (band pages on Facebook, artists on Twitter etc) in a cohesive union tailored to their personal preferences. Clever stuff.</p>
<p>Disappointingly the final networking session didn’t materialise, presumably because the programme had run so late. For many attendees this formal networking opportunity had been anticipated as a highlight, and many left frustrated.</p>
<p>Music Exchange was a fantastic opportunity for anyone involved – or even just interested – in the music, film and entertainment industries.  Apart from a few organisational flaws, this was an event brimming with inspiration. It will be interesting to see how that inspiration manifests itself over the next few months.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Marie-Claire de Villiers and Gareth Harvey</p>
<p><em>Music Exchange ran at the Cape Town<a href="http://www.whatsonincapetown.com/post/city-hall/"> City Hall </a>on 8 &amp; 9 March 2014.</em></p>
<p>&nbsp;</p>
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		<title>This is war, Hotstix declares</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/25/this-is-war-hotstix-declares/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Tue, 25 Mar 2014 16:14:48 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Speakers]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2508</guid>

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		<title>CAPASSO formed at Music Exchange &#124; Biz Community</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/14/capasso-formed-at-music-exchange/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Fri, 14 Mar 2014 16:54:15 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2511</guid>

					<description><![CDATA[From Biz Community At Music Exchange last weekend in Cape Town, the formation of CAPASSO was announced to the South African Music Industry. CAPASSO (Composers Authors and Publishers Association) is a mechanical rights licensing agency and NPO in the process of incorporation, whose mandate will be to collect and distribute royalties to its members: music &#8230;]]></description>
										<content:encoded><![CDATA[<div class="kInstance-Summary">From <a href="http://www.bizcommunity.com/Article/196/480/110815.html" target="_blank">Biz Community</a></div>
<div class="kInstance-Summary"></div>
<div class="kInstance-Summary">At Music Exchange last weekend in Cape Town, the formation of CAPASSO was announced to the South African Music Industry. CAPASSO (Composers Authors and Publishers Association) is a mechanical rights licensing agency and NPO in the process of incorporation, whose mandate will be to collect and distribute royalties to its members: music publishers and composers.</div>
<div class="kInstance-Body">CAPASSO will license the reproduction or reformatting of musical works and is authorised, by way of a mandate from its members, to issue such mechanical rights licences, collect the licence fees and distribute them as royalties back to the members.<br />
<br class="kClearLeft" /></p>
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<p>The organisation came about as a result of extensive negotiations between SAMRO and NORM, with the vision to create a proactive, responsive and progressive mechanical rights licensing hub, which would represent all rights holders and would play an integral role in the copyright licensing landscape on the African continent.</p>
<p>Supported by the Copyright Review Commission Report released by the DTI in 2012, which recommended one collecting society per right in South Africa, both SAMRO and NORM transferred their mechanical rights licensing operations to CAPASSO and support the organisation&#8217;s strategic goals of service excellence to both members and users, comprehensive licensing in the digital era and being a truly African organisation.</p>
<p>CAPASSO will be communicating with the industry and prospective members in the near future with more details and developments.</p>
<p><b>For more information:</b></p>
<ul>
<li>Website: <a href="http://www.capasso.co.za/" target="_blank">www.capasso.co.za</a></li>
<li>Email: <a href="mailto:info@capasso.co.za">info@capasso.co.za</a></li>
<li>Twitter: <a href="https://twitter.com/CapassoHub" target="_blank">@CapassoHub</a></li>
<li>Facebook: <a href="http://www.facebook.com/CapassoHub" target="_blank">www.facebook.com/CapassoHub</a></li>
<li>LinkedIn: <a href="http://www.linkedin.com/company/5095050?trk=prof-0-ovw-curr_pos" target="_blank">www.linkedin.com/company/5095050?trk=prof-0-ovw-curr_pos</a></li>
</ul>
</div>
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		<geo:long>18.423345</geo:long>
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		<title>WW: Cape Town Music Exchange Review &#124; Set For The Sky</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/14/ww-cape-town-music-exchange-review-set-for-the-sky/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Fri, 14 Mar 2014 12:26:24 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2551</guid>

					<description><![CDATA[From Set For The Sky Cape Town Music Exchange 2014 Friday, the 7th of March saw the start of the fourth Cape Town Music Exchange. Hosted and attended by some of the big names in the South African Music Industry, it was the place to be if you are serious about keeping up to date with &#8230;]]></description>
										<content:encoded><![CDATA[<p>From <a href="http://www.setforthesky.com/ww-cape-town-music-exchange-review/" target="_blank">Set For The Sky</a></p>
<p>Cape Town Music Exchange 2014</p>
<p><a href="http://www.setforthesky.com/wp-content/uploads/2014/03/ME.jpg"><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/ME-520x300.jpg" alt="" width="300" height="173" /></a></p>
<p>Friday, the 7th of March saw the start of the fourth Cape Town Music Exchange. Hosted and attended by some of the big names in the South African Music Industry, it was the place to be if you are serious about keeping up to date with the business of music, film and entertainment, whether you are anyone from an artiste or a producer to a composer or record label owner.</p>
<p><a href="http://www.setforthesky.com/wp-content/uploads/2014/03/mos-def-e1394778534371.jpg"><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/mos-def-e1394778534371-199x300.jpg" alt="" width="199" height="300" /></a></p>
<p>Mos Def</p>
<p>After registration and coffee in the foyer, where we were handed a copy of One City Music, a relatively new free music publication driven by the guys from Rolling Stone which contained the programme for the Exchange, the hall doors were opened. Entertainers and their industry counterparts filtered into the hall. All attending were greeted by rows of chairs facing a stage which boasted a far more professional look than the previous years.</p>
<p>Martin Myers, the man in charge did a quick introduction, opening the conference with a few words and introductions before the first Key-note speaker, Yasiin Bey, also known as the legendary hip hop artiste and actor Mos Def, gave a stirring and informative speech on where he’d come from and how he’d gotten to where he was.</p>
<p>The second key-note speaker was none other than Tim Renner, the man who has worked alongside Ramstein for 13 years! Tim took to the stand, grabbed my attention and held it with his extraordinary, fascinating stories and facts about his work in the music industry and how it differed around the world. Brain melted a little at the words of this marvel of a gentleman.</p>
<p>&nbsp;</p>
<p><a href="http://www.setforthesky.com/wp-content/uploads/2014/03/258_tim_renner-e1394778617615.jpg"><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/258_tim_renner-e1394778617615-300x300.jpg" alt="Tim Renner" width="300" height="300" /></a></p>
<p>Tim Renner</p>
<p>The conference commenced from there onwards, revolving loosely around topics such as the latest economic trends and news subjects in the entertainment industry. Some more interesting than others and some where one couldn’t lean far enough out of your chair from curiosity which was almost guaranteed to be satisfied!</p>
<p>There were panel discussions on how to make an international career in music, breaking it out in Africa, the impact of film on the SA economy as well as the ins and outs of working with publishers.</p>
<p>These discussions were hosted by some big exciting identities such as Dr. Trevor Jones, Sipho Hotstix Mabuse, Benjy Mudie (Universal), Peter Lacey (Musketeer), Andre Le Roux (SAMRO) and Steve Harris (Universal).</p>
<p><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/cropped-omc_white-e1394779079539-300x71.png" alt="" width="300" height="71" /></p>
<p>The highlight for me was the presentation done by Miles Keylock and Anton Marshall from Rolling Stone Magazine on Content Without Context. Their entertaining and confident, yet highly informative attitudes kept everyone’s attention and gave real insight into what the correct approaches to the business and media sides of music is.</p>
<p><a href="http://www.setforthesky.com/wp-content/uploads/2014/03/20140307_161818-e1394778721359.jpg"><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/20140307_161818-e1394778721359-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>There were a few differences that I picked up between this year’s Exchange and last year’s:</p>
<p>·         The overall image was bigger and more professional</p>
<p>·         The overall focus seemed to be more on SA pop acts rather than bands (as was the case last year)</p>
<p>·         The attitude towards record labels and independence had turned 360° with everyone routing for the independent method of working</p>
<p>·         The people from government were there</p>
<p>·         The people from radio were there</p>
<p>&nbsp;</p>
<p><a href="http://www.setforthesky.com/wp-content/uploads/2014/03/Rob-Vember-e1394778944982.jpg"><img loading="lazy" src="https://i0.wp.com/www.setforthesky.com/wp-content/uploads/2014/03/Rob-Vember-e1394778944982-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Rob Vember</p>
<p>Well done Cape Town Music exchange for those last two points!</p>
<p>Other highlights included the Music Law expert, Nick Matzukis’ presentation on the updated legislation, Rob Vember and Jon Savage from 5FM giving a breakdown of the 5fm Mash-lab and a Panel Discussion on Social Media and online marketing.</p>
<p>All in all it was an educational experience which you could only come by at the Cape Town Music Exchange!</p>
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		<title>CAPASSO &#8211; The Mechanical Rights hub launched at Music Exchange &#8217;14</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/14/capasso-the-mechanical-rights-hub-launched-at-music-exchange-14/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Fri, 14 Mar 2014 05:08:36 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[CAPASSO]]></category>
		<category><![CDATA[Mechanical Rights]]></category>
		<category><![CDATA[Music Exchange]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2519</guid>

					<description><![CDATA[From SAMRO CAPASSO -The Mechanical Rights hub launched at Music Exchange &#8217;14 12 Mar 2014 At Music Exchange this past weekend held in Cape Town, the formation of CAPASSO was announced to the South African Music Industry . CAPASSO(Composers Authors and Publishers Association)is a mechanical rights licensing agency and NPO in the process of incorporation, &#8230;]]></description>
										<content:encoded><![CDATA[<p>From <a href="http://www.samro.org.za/node/15359" target="_blank">SAMRO</a></p>
<h2>CAPASSO -The Mechanical Rights hub launched at Music Exchange &#8217;14</h2>
<p><span class="timeEntry">12 Mar 2014</span></p>
<p>At Music Exchange this past weekend held in Cape Town, the formation of CAPASSO was announced to the South African Music Industry .</p>
<p>CAPASSO(Composers Authors and Publishers Association)is a mechanical rights licensing agency and NPO in the process of incorporation, whose mandate will be to collect and distribute royalties to its members:music publishers and composers.</p>
<p>CAPASSO will license the reproduction or reformatting of musical works and is authorised, by way of a mandate from its members, to issue such mechanical rights licences, collect the licence fees and distribute them as royalties back to the members.</p>
<p>The organisation came about as a result of extensive negotiations between SAMRO and NORM, with the vision to create a proactive, responsive andprogressive mechanical rights licensing hub, which would represent all rightsholders and would play an integral role in the copyright licensing landscape on the African continent.</p>
<p>Supported by the Copyright Review Commission Report released by the DTI in 2012, which recommended one collecting society per rightin South Africa, both SAMRO and NORM transferred their mechanical rights licensing operations to CAPASSO, and support the organisation’s strategic goals of service excellence to both members and users, comprehensive licensing in the digital era and being a truly African organisation.</p>
<p>CAPASSO will be communicating with the industry and prospective members in the near future with more details and developments. Stay tuned!</p>
<p><img loading="lazy" class="aligncenter" src="https://i0.wp.com/www.samro.org.za/sites/default/files/field/news/image/capasso%20jpeg.jpg" alt="" width="600" height="240" /></p>
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		<title>Welcome to Africa, Yasiin Bey</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/13/welcome-to-africa-yasiin-bey/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Thu, 13 Mar 2014 05:11:44 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2521</guid>

					<description><![CDATA[From This Is Africa March 11, 2014 — Mos Def, who is now known as Yasiin Bey, delivered the keynote address at Music Exchange 2014, a music industry conference hosted in Cape Town, his new home. Yasiin Bey speaking at Music Exchange in Cape Town City Hall on 7th March, 2014 “My umi said shine your &#8230;]]></description>
										<content:encoded><![CDATA[<p>From <a href="http://thisisafrica.me/lifestyle/welcome-africa-yasiin-bey/" target="_blank">This Is Africa</a></p>
<h2 class="post-subtitle subtitle"><span class="text-date">March 11, 2014 — </span>Mos Def, who is now known as Yasiin Bey, delivered the keynote address at Music Exchange 2014, a music industry conference hosted in Cape Town, his new home.</h2>
<div class="post-thumbnail-wrapper "><a class="size-full socialGalleryItem" title="Welcome to Africa, Yasiin Bey" href="http://2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/lifestyle/wp-content/uploads/sites/6/2014/03/Mos-Def-in-Cape-Town-763-x-500.jpg" rel="lightbox-0"><img loading="lazy" class="attachment-vw_large wp-post-image" src="https://i0.wp.com/2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/lifestyle/wp-content/uploads/sites/6/2014/03/Mos-Def-in-Cape-Town-763-x-500.jpg" alt="Yasiin Bey speaking at Music Exchange in Cape Town City Hall on 7th March, 2014" width="760" height="500" /></a></p>
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<p class="wp-caption-text">Yasiin Bey speaking at Music Exchange in Cape Town City Hall on 7th March, 2014</p>
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<p><em>“My umi said shine your light on the world </em><br />
<em>Shine your light for the world to see</em><br />
<em>My abi said shine your light on the world </em><br />
<em>Shine your light for the world to see”</em><br />
— Mos Def, Umi Says, <em>Black On Both Sides</em> (1999)</p>
<p>The charismatic rap king walked on stage with a Kente cloth wound around his waist, and in the same measured drawl he drops verses in he began to speak.</p>
<p>“The best way to tell your story is simply to tell it,” he said, leaning forward at the lectern like a scholar. “I was born in Brooklyn, to teenage parents …”</p>
<p>For the next half an hour the artist <a title="formerly" href="http://www.theawl.com/2012/06/mos-def-yasiin-bey" target="_blank">formerly known as Mos Def</a> recounted his rise from the working-class projects of New York, where the explosion of hip hop culture gripped his imagination in the early 1980s, to his current position as one of the most accomplished emcees on the planet.</p>
<blockquote class="pullquote pqRight"><p>“I came to Cape Town in 2005 and it just hit me. I was like: Yeah.”</p></blockquote>
<p>“I was in the Bronx; it was 1981,” he said of his first experience of the music that would change his life. “I was standing at an intersection. On my left there was a doorway, an open doorway, and there was this sound I’d never heard before coming out.”</p>
<p>He started to beatbox—the groove was unmistakeable—and then to rap.</p>
<p><em>“Unemployment going at a record high</em><br />
<em>People coming, people going, people born to die </em><br />
<em>Don’t ask me, because I don’t know why </em><br />
<em>But it’s like that—and that’s the way it is.”</em></p>
<p>The audience, a strange mix of music industry professionals and wannabes gathered in Cape Town for the opening of Music Exchange, an annual conference, had been sitting silently. By the final line of Run DMC’s <a title="eternal chorus" href="https://www.youtube.com/watch?v=s0EcAJZpoZ4" target="_blank">eternal chorus</a> practically everybody was chanting along.</p>
<p>The man calls himself Yasiin Bey these days, and he was delivering a keynote address, not freestyling in a cipher. But above all else Mos Def is, and always has been, a compelling performer.</p>
<p><a class="socialGalleryItem" href="http://2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/wp-content/uploads/sites/6/2014/03/Mos-Def-with-Music-Exchange-founder-Martin-Myers-763-x-500.jpg"><img loading="lazy" class="size-full wp-image-608 " src="https://i0.wp.com/2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/wp-content/uploads/sites/6/2014/03/Mos-Def-with-Music-Exchange-founder-Martin-Myers-763-x-500.jpg" alt="Mos Def on stage with Music Exchange founder Martin Myers." width="760" height="500" /></a></p>
<p><strong>Back to Africa</strong><br />
Mos broke onto the international rap scene with <em>Black Star</em>, his 1998 collaboration with fellow Brooklyn lyricist Talib Kweli. <em>Black On Both Sides</em>, his debut solo album, was released the following year. Both records sold hundreds of thousands of copies and had substantial cultural impact, reintroducing themes of black pride and social consciousness into a global hip hop lexicon increasingly dominated by the violence and posturing of gangster rap.</p>
<p>“My father gave me a great gift when I turned 16,” he explained from the stage. “Two things: Miles Davis’ <em>Bitches Brew</em> album and a novel by Chester Himes called <em>Real Cool Killers</em>. I was just like, ‘Man, this guy is amazing, how does he puts these thoughts and words together? I wanna write rhymes like this. I wanna be able to use the type of language that I’m seeing in these novels in my rhymes.’”</p>
<p>&nbsp;</p>
<p>Yet the mainstream status quo, which was dominated by “very big, tough, macho guys,” left little space for alternative representations of US street life.</p>
<p>“That wasn’t my style. I couldn’t be like that. I wanted to make great literature using hip hop as the medium. I wanted to be able to say great words, to communicate great ideas, but in the craft of the street that I grew up with.”</p>
<p>This ambition eventually led to collaborations with De La Soul and A Tribe Called Quest, well-established groups who had been pushing a more holistic image of hip hop since the late 80s.</p>
<p>“When De La Soul released <em>3 Feet High and Rising</em> (in 1989) it was a great moment for me,” he insisted. “They are single-handedly the reason that I have a career as an emcee today.”</p>
<p>By dialling into the underground hip hop movement Mos Def also began a personal journey that would take him back to Africa.</p>
<p><a class="socialGalleryItem" href="http://2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/wp-content/uploads/sites/6/2014/03/Mos-Def-in-his-Kente-cloth-wrap-from-Ghana-Cape-Town-Pic-by-Yazeed-Kamaldien.jpg"><img loading="lazy" class="size-full wp-image-609" src="https://i0.wp.com/2rxax5inm6sma94zqz2y91348.wpengine.netdna-cdn.com/wp-content/uploads/sites/6/2014/03/Mos-Def-in-his-Kente-cloth-wrap-from-Ghana-Cape-Town-Pic-by-Yazeed-Kamaldien.jpg" alt="Yasiin Bey in his Kente cloth wrap from Ghana, making himself at home in Cape Town (Pic by Yazeed Kamaldien)" width="600" height="568" /></a></p>
<p><strong>Roots music</strong><br />
Black Americans, for the most part, are the descendants of West African slaves, and contemporary black American history—as reflected in diverse streams of popular black culture—has largely revolved around engaging with and coming to terms with this legacy. Rastafari ideology, for example, explicitly frames Ethiopia as Zion, a potent spiritual motherland. In the US, a broader focus by Black Nationalist and Afrocentric movements on reclaiming some kind of African cultural identity has found its way into popular music too: notably the through politically charged funk of James Brown and George Clinton, and two decades later via the booming ghetto phenomenon of hip hop.</p>
<p>Within this milieu a number of prominent emcees began incorporating strong Africanist views into their lyrics. Artists like Dead Prez, The Roots, Talib Kweli, Common and Mos Def himself have all rapped about issues like African unity, white supremacy and structural racism in the USA, helping orientate themselves and their millions of black listeners with roots pointing towards the African continent.</p>
<p>It is necessary to understand these wider trends to contextualize both Mos Def’s recent name change—Yasiin Bey being an affirmation of his Muslim heritage, which has historically intersected with US Black Nationalism via the prominent political/religious movement Nation of Islam—and his recent adoption of Cape Town, and thus Africa, as ‘home’.</p>
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<p><strong>Words for a new place</strong><br />
“I came to Cape Town in 2005 and it just hit me,” he told the audience, who were hanging onto every word. “I was like: ‘Yeah.’”</p>
<p>He’d been speaking for nearly an hour but nobody was fidgeting.</p>
<p>“I thought about this place every day after I left. And then last year, in May, I came. And I said, ‘That’s it. I’m staying.’”</p>
<p>Rumours of his presence have been circulating ever since: Mos Def has been spotted attending gigs, walking down Long Street, praying at local mosques. He performed at a New Years party alongside a small crew of local DJs and emcees. But for the most part he’s kept a low profile—although this hasn’t prevented him from linking up with the city’s creative scene.</p>
<p>“I’ve been really encouraged by the artistry and the determination I’ve seen. Musicians, designers, painters, writers, so many fantastic people in almost every endeavour … Yet I see so many of them acting doubtful or fearful, or feeling like what they have to offer is beautiful only to them, and not valued by the world.”</p>
<p>“I find it curious that all this enthusiasm that the rest of the world has for Africa in general, and South Africa in particular, is not shared as wholly by Africans themselves.”</p>
<blockquote class="pullquote"><p>“All this enthusiasm that the rest of the world has for Africa…is not shared as wholly by Africans”</p></blockquote>
<p>Like a councillor, Mos began offering words of encouragement, speaking slowly, taking long pauses between sentences.</p>
<p>“No place is like Africa. No place. The arts, the crafts, the thoughts, the concepts, the energy, the people from this continent are unlike any other in the world.”</p>
<p>It was inspiring stuff, although almost entirely devoid of details. He spoke of optimism, of hope, of “conquering the ills of the past and building a society that does not quite yet exist yet”.</p>
<p>“Some people will have you believe that your actions don’t mean anything,” he warned, “because the odds are too insurmountable or the stakes are too high. And this is a fiction. This is worse than a fiction: it’s a lie.”</p>
<p>Yet was there another set of fictions at play as we sat and tripped out to his feel-good advice? Here was a foreign man dressed in a traditional African garment, telling us what we wanted to hear about the continent. A uniquely talented rapper, a poet even, but not a prophet, and certainly not an expert on cultural economies in Africa. A man with two names, a pilgrim in search of ancient roots in a new city, willing us to welcome him while we clustered beneath his pedestal, wishing his words to be true.</p>
<p>“Don’t be scared. Don’t be dismayed,” he urged. “Don’t stop. Keep forward.”</p>
<p>And just for a second, it sounded like he was talking to himself.</p>
<p>“Welcome to Africa, my brother,” an Angolan emcee said during the question-and-answer session that followed. “It’s good to have you home.”</p>
<p>Mos Def, or Yaasin Bey, who had been inscrutable for so much of his talk, seemed to shiver ever so slightly as the words sank in.</p>
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			<media:title type="html">Yasiin Bey speaking at Music Exchange in Cape Town City Hall on 7th March, 2014</media:title>
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			<media:title type="html">Mos Def on stage with Music Exchange founder Martin Myers.</media:title>
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			<media:title type="html">Yasiin Bey in his Kente cloth wrap from Ghana, making himself at home in Cape Town (Pic by Yazeed Kamaldien)</media:title>
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		<title>The power of revolution at Music Exchange &#124; Biz Community</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/12/the-power-of-revolution-at-music-exchange-biz-community/</link>
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		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Wed, 12 Mar 2014 05:54:54 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Speakers]]></category>
		<category><![CDATA[Mos Def]]></category>
		<category><![CDATA[Tim Renner]]></category>
		<category><![CDATA[Yasiin Bey]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2498</guid>

					<description><![CDATA[From Biz Community If there was a common thread or theme between speakers at the first day of the fourth annual Music Exchange conference at Cape Town City Hall it was about self-belief; basically, inspiring pep talks from musical greats Yasiin Bey (Mos Def) and Tim Renner, to our local musicians. The power of intention &#8230;]]></description>
										<content:encoded><![CDATA[<p><em>From <a href="http://www.bizcommunity.com/Article/196/480/110746.html" target="_blank">Biz Community</a></em></p>
<div>If there was a common thread or theme between speakers at the first day of the fourth annual Music Exchange conference at Cape Town City Hall it was about self-belief; basically, inspiring pep talks from musical greats Yasiin Bey (Mos Def) and Tim Renner, to our local musicians.</div>
<div><b>The power of intention &#8211; Yasiin Bey</b></p>
<p>Kicking things off after a fairly delayed start was the talented actor and hip hop musician Yasiin Bey, aka Mos Def. Starting with his artistic journey to musician and actor in his birth city Brooklyn, he inspired and moved. His main point being that you can achieve anything if you set your mind to it.</p>
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Yasiin Bey</td>
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<p>He praised South African musicians and urged them to be more confident in their abilities saying that they have a unique voice and style.</p>
<p><i>&#8220;More than just the natural scenery, I&#8217;ve been encouraged by the artistry and, in my time here, the people that I&#8217;ve seen in this city and in this country. I see the same dynamic people: doubtful, fearful, feeling like what they have to offer is only beautiful to them and not to the rest of the world, like there&#8217;s not quite a place in the world for them. And I find it curious that all this enthusiasm the rest of the world has for them, for Africa, and South Africa particularly, is not really held by Africans themselves. &#8216;Cause I&#8217;ve travelled, I&#8217;ve been to some beautiful places, but no place is like Africa. The people coming out of this continent are unlike any other in the world. Be aware that you are in a special place at a very special and unique time in history and be encouraged.</p>
<p>Have the power of pure intention; the only sin is having a low aim. Aim high even if you miss. Don&#8217;t be scared, don&#8217;t be dismayed, don&#8217;t stop.&#8221;</i></p>
<p><b>The digital revolution &#8211; Tim Renner</b></p>
<p>The next speaker, Tim Renner MD of Motor Music, continued the theme of staying true to your roots. Don&#8217;t try to imitate the Western style, embrace your culture, your story your uniqueness, he urged, as well as embrace all the new tools that are easily accessible to you in this day and age.</p>
<p>His talk centred on three happenings that are currently taking place in the music industry: the end of the record labels; the end of a dominating culture; and the end of mainstream media.</p>
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Tim Renner</td>
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<p>The digital revolution is the cause of these phenomena and never before has it been easier for the little guy from a slightly less established and known country to make an impact on the world market.</p>
<p>A need for a major record label is no longer necessary these days; recording, distributing and marketing can all be done by just the artist at little or no cost.</p>
<p><i>&#8220;My key message to you in SA is you simply have to be passionate about your music and the times have never been easier&#8230; Nowadays anyone can distribute your record, anyone can record their music whenever they want; everyone can communicate on their own.</p>
<p>&#8220;I don&#8217;t believe that there is this big dominance of American culture anymore. Yes, some people are taller than others, but some people appear to be giants from a distance. The closer you come, the more you will see that they are pretty small.&#8221;</i></p>
<p>As example of this Renner mentioned that the recent dominant Grammy winners included Lorde from New Zealand and Daft Punk from France.</p>
<p>The world is growing and changing since digital entered the market; musicians now have the freedom to be heard all over the world. The development of independent media means no longer do they have to vie for coverage through mainstream mediums. Online radio, YouTube, streaming sites and social media have created so many new channels for music to be seen, heard and distributed. <i>&#8220;Suddenly you are mass media,&#8221;</i>said Renner.</p>
<p>In conclusion Renner reiterated Bey&#8217;s sentiments that Africans have a unique culture and story that needs to be shared with the rest of the world.</p>
<p><i>&#8220;It&#8217;s the end of the dominance of modern culture, it&#8217;s your culture that counts, it&#8217;s your own culture&#8217;s message that counts &#8211; and your history&#8230; Take over &#8211; give the world your culture.&#8221;</i></div>
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		<title>Music Exchange 2014 &#8211; Day 1 &#124; Biz Community</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/11/music-exchange-2014-day-1-biz-community/</link>
					<comments>https://musicexchangesa.wordpress.com/2014/03/11/music-exchange-2014-day-1-biz-community/#respond</comments>
		
		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Tue, 11 Mar 2014 06:43:02 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Cape Town City Hall]]></category>
		<category><![CDATA[entertainment programme]]></category>
		<category><![CDATA[Music Exchange]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2482</guid>

					<description><![CDATA[Music Exchange, the music, film and entertainment programme, returned to Cape Town City Hall on the 7 and 8 March, 2014. Photography by Sindy Peters Biz Community]]></description>
										<content:encoded><![CDATA[<div>Music Exchange, the music, film and entertainment programme, returned to Cape Town City Hall on the 7 and 8 March, 2014.</div>
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<td valign="top"><a href="http://www.bizcommunity.com/GalleryItem.aspx?l=196&amp;c=480&amp;gi=34513"><img loading="lazy" alt="" src="https://i0.wp.com/cdn.biz-file.com/g/1403/34513.png" width="120" height="90" /></a></td>
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<td valign="top"><a href="http://www.bizcommunity.com/GalleryItem.aspx?l=196&amp;c=480&amp;gi=34542"><img loading="lazy" alt="" src="https://i0.wp.com/cdn.biz-file.com/g/1403/34542.png" width="120" height="90" /></a></td>
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<td valign="top"><a href="http://www.bizcommunity.com/GalleryItem.aspx?l=196&amp;c=480&amp;gi=34544"><img loading="lazy" alt="" src="https://i0.wp.com/cdn.biz-file.com/g/1403/34544.png" width="120" height="90" /></a></td>
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<div></div>
<div><i>Photography by Sindy Peters</i></div>
<div></div>
<div><a href="http://www.bizcommunity.com/Gallery/196/480/2706.html" target="_blank">Biz Community</a></div>
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		<title>Yasiin Bey: Cape Town is crazy &#124; Mail &#038; Guardian</title>
		<link>https://musicexchangesa.wordpress.com/2014/03/11/yasiin-bey-cape-town-is-crazy-mail-guardian/</link>
					<comments>https://musicexchangesa.wordpress.com/2014/03/11/yasiin-bey-cape-town-is-crazy-mail-guardian/#respond</comments>
		
		<dc:creator><![CDATA[Martin Myers]]></dc:creator>
		<pubDate>Tue, 11 Mar 2014 06:40:39 +0000</pubDate>
				<category><![CDATA[Press]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[Mos Def]]></category>
		<category><![CDATA[Yasiin Bey]]></category>
		<guid isPermaLink="false">http://musicexchange.co.za/?p=2480</guid>

					<description><![CDATA[Yasiin Bey, formerly known as Mos Def, says he came to live in Cape Town to spend some time to sort out his life and because SA is &#8220;crazy&#8221;. &#8220;Where&#8217;s your skirt from?&#8221; was perhaps not the most appropriate way of asking Yasiin Bey, the artist formerly known as Mos Def, about his attire on our &#8230;]]></description>
										<content:encoded><![CDATA[<section>Yasiin Bey, formerly known as Mos Def, says he came to live in Cape Town to spend some time to sort out his life and because SA is &#8220;crazy&#8221;.</section>
<section>
<figure id="content_photo"><a title="" href="http://mg.co.za/article/2014-03-07-mos-def-cape-town-is-crazy"><img loading="lazy" alt="Mos Def. (Yazeed Kamaldien)" src="http://cdn.mg.co.za/crop/content/images/2014/03/07/mosdef.JPG/676x380/" width="676" height="380" /></a></figure>
<div id="body_content">
<p>&#8220;Where&#8217;s your skirt from?&#8221; was perhaps not the most appropriate way of asking Yasiin Bey, the artist formerly known as Mos Def, about his attire on our first encounter.</p>
<p>But he was humble in his reply: &#8220;It&#8217;s a wrap from Ghana.&#8221;</p>
<p>The New York hip-hop star and Hollywood actor has made Cape Town his home since last May. The 40-year-old star says the wrap is &#8220;what I’m comfortable in at home&#8221;.</p>
<p>He says of his new home in Cape Town: &#8220;I&#8217;m not here for middle class comfort.&#8221;</p>
<p>&#8220;Last year May, I came [to Cape Town] and I said I&#8217;m not leaving. I&#8217;m staying. It&#8217;s a beautiful place. It has the ocean, mountain, botanical gardens and beautiful people,&#8221; says Bey.</p>
<p>This has not stopped him from making music and staying involved in the music business. Bey is working on various projects, including a tribute album to legendary spoken-word performer Gil Scott Heron.</p>
<p>Bey was also the keynote speaker at the Music Exchange conference at the City Hall on Friday morning. This event gathers top names in music, film and entertainment to talk shop for two days.</p>
<p>His relationship with Cape Town started almost four years ago. &#8220;I came to Cape Town in 2009 and I was like, &#8216;Yeah&#8217;. I know when the good vibe gets to you. I thought about this place every day when I left. People were like, &#8216;You&#8217;re crazy. It&#8217;s light years away. They&#8217;re crazy. They&#8217;re going to eat you. You shouldn&#8217;t go there. I said, &#8216;I&#8217;m going&#8217;.&#8221;</p>
<p>Bey says he left America to spend some time sorting out his life. &#8220;Man, I’m going to tell you something. For a guy like me, with five or six generations from the same town in America, to leave America, things gotta be not so good with America,&#8221; says Bey.</p>
<p>&#8220;There are some beautiful places in America. I love Brooklyn. New York City needs to thank Brooklyn every day just for existing. That&#8217;s how I feel about it. It was a hard thing to leave home. But I&#8217;m glad I did.&#8221;</p>
<p>He sums up Cape Town and South Africa in one word: &#8220;crazy&#8221;.</p>
<p>&#8220;I got the vibes to be here and now I&#8217;m here. It&#8217;s amazing and it&#8217;s crazy. South Africa is crazy. Cape Town is crazy. I&#8217;ve seen some of the craziest people in my life walk down Long Street. And I&#8217;m from New York,&#8221; says Bey.</p>
<p>&#8220;These fights, they&#8217;re crazy. These guys with the vests, helping me park [my car], they&#8217;re crazy. Angry face people &#8230; crazy. People complaining about nothing, crazy. But worthwhile. Not always easy but more beautiful than a lot of places I have been to.&#8221;</p>
<p>He adds: &#8220;The determination of people that I see in this city and country … writers, graphic designers, painters, so many fantastic people. Yet I see the same people, many of them doubtful or fearful or feeling that what they have to offer is beautiful only to them but that it is not valuable to the world.&#8221;</p>
<p>Bey places Africa on a pedestal in his mind when he speaks of the continent.&#8221;I&#8217;ve been some places … some of the best places in Europe and the US. Amazing talents and amazing places. But no place is like Africa. No place,&#8221; he says.</p>
<p>&#8220;The arts, the crafts, the energy, the people coming out of this continent, are like no other in the world. Be aware that you are in a special place at a very special and unique time in history.</p>
<p>&#8220;Be encouraged. Yes, it is crazy, but that&#8217;s okay. Hope has never been and will never be lost.&#8221;</p>
<p>It seems fitting though that the &#8220;shy kid&#8221; who became a rap star wears a wrap from Ghana. He is perhaps back at that stage when he was a teenager, trying to find his voice.</p>
<p>&#8220;I was finding my voice as an MC. You had to have certain themes and voices. I tried other people&#8217;s voices. I started mimicking voices but none of them were as clear as mine,&#8221; he says of his teenage years.</p>
<p>&#8220;When I left all of that and started singing what I really felt in a way that was specific to me, then I was understood. More than by others, but by myself. I started to find joy in that.&#8221;</p>
<p>Bey went from being a &#8220;shy kid&#8221; and &#8220;nerd&#8221; to rhyme his way into popularity and wealth.</p>
<p>He says: &#8220;I love hip-hop.&#8221;</p>
<p>&#8220;I love its vitality and the way it speaks to young people. The way it spoke to me,&#8221; he says.</p>
<p>&#8220;It told me don&#8217;t cry, don&#8217;t despair. I got something for you to do with all the despair, anger and sadness inside of you. I got a way for you to turn that around.&#8221;</p>
<p><a href="http://m.mg.co.za/index.php?view=article&amp;urlid=2014-03-07-mos-def-cape-town-is-crazy#.Ux6wjT-SyiB" target="_blank">Mail &amp; Guardian</a></p>
</div>
</section>
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