Music On Hold News

Marketing Includes Messages On Hold For Manufacturers and Distributors

Tim Brown — Wed, 16 May 2012 06:33:42 +0000

On hold messages and auto-attendant announcements reach distributors and consumers from manufacturing and distribution facilities. With a volume of daily phone calls that rivals the busiest call centers in the nation, Blue Linx Corporation keeps buyers up to date while they wait. Blue Linx Corporation began in 1954 as the distribution division of Georgia-Pacific Corporation [...]

What Do You Do When Customers Ask For “Garage Sale” Prices?

Tim Brown — Wed, 09 May 2012 20:45:57 +0000

Article by Julie Cook Last weekend I volunteered at a massive garage sale for my son’s high school marching band. The gymnasium was filled with table after table of the junk that would become someone else’s treasure. One parent was so anxious to clean house that she showed up with a U-Haul full of cast-offs [...]

Loyalty, Like Trust, Must Be Earned

Tim Brown — Thu, 19 Apr 2012 13:52:25 +0000

Special Article by Julie Cook on creating a better customer experience. Our building is situated on an acre of woods, and it’s the norm to feel like we’re in the middle of a Disney movie as we watch the deer, rabbits, squirrels and birds congregate on our property. One day last summer a cute collarless [...]

Radio On Hold: Forget Illegal, It’s Downright Dumb!

Tim Brown — Thu, 12 Apr 2012 03:19:50 +0000

Using radio to keep your callers entertained while they wait on hold? Run, don’t walk, and rip the cord out of the wall. Your next sale could depend on it. Way back in the 90′s, I decided to start Easy On Hold after a chance experience with a local restaurant. One evening, I called up [...]

Are All Message On Hold Companies Alike?

Tim Brown — Tue, 28 Feb 2012 17:13:47 +0000

It’s easy to think that all on hold companies are alike… Throw some paragraphs together, have someone read it, add some music, voila, you have an on hold message. That may be the tact of many message on hold producers—hurry up, slap it together, and send it to you. During 1997, Easy On Hold’s first [...]

Repetitive Marketing Is Effective Marketing

Tim Brown — Mon, 13 Feb 2012 15:10:11 +0000

There’s an old-school on-hold marketing approach that says, “load up that script with all the content you can dream up. Throw everything in it–including the kitchen sink!” I cringe when I work with a client with that kind of thinking because what they don’t understand is that repetitive marketing is effective marketing. One-size-fits-all marketing falls [...]

Easy On Hold Named Frontrunner Networks Partner

Tim Brown — Wed, 01 Feb 2012 15:53:59 +0000

Easy On Hold is now a featured partner with Frontrunner Network Systems, a single-source provider of business communication equipment and multimedia integration services for voice, data, video and advanced applications, serving enterprise and SME customers across the Northeast and Midwest. Easy On Hold provides messaging on hold content for businesses of every size, working directly [...]

How To Connect A Music On Hold Message Player

Tim Brown — Wed, 11 Jan 2012 16:49:34 +0000

Is music on hold installation a do-it-yourself project? It might be as easy as plugging in an audio cable. Here’s what you need to know. THIS REPORT APPLIES TO: Connecting a professional music on hold player to an MOH input on a PBX or KEY style phone system. IT DOES NOT APPLY TO: Off-site or [...]

About Music On Hold by Easy On Hold

Tim Brown — Tue, 03 Jan 2012 22:38:50 +0000

Music On Hold by Easy On Hold offers custom messages, hold systems, voice mail and in store music – quickly and easily. Created by a successful advertising and marketing team with extensive experience in branding, public relations and audio production, Easy On Hold puts hold time to use as a strategic opportunity to achieve three [...]

Music On Hold: Can I Get A Little Respect In 2012?

Tim Brown — Wed, 21 Dec 2011 04:00:36 +0000

“What type of business do you have?” asked my new acquaintance. “We make the messages–you know, the audio people hear while they are on hold,” I proudly smiled back. “You mean the, ‘please hold your call is important’ on hold messages?” I hesitated, then shot back, “Well, ours are the good ones. On hold music [...]