Musings from an Intermediary

CAMELSPACE KEEPS A ROOF OVER THE HEADS OF MOTHERS AND BABIES

2010-03-28T14:17:00.000-07:00

Leading scaffolding and event structure company, Camelspace, has provided the Birth Care Midwifery and Maternity Hospital in Parnell with a watertight temporary roof while the existing roof is removed to allow an extra story to be built.

The structure which measures 15m wide, 20m long and is 14m above the building will allow the centre to continue caring for mothers and their babies while necessary construction work for the expansion is carried-out.

‘It has been a very interesting project to work on and fantastic to know that because of our watertight temporary roof, Birth Care doesn’t need to disrupt new mums and their babies in any way,’ says Phil McConchie, Commercial Director and co-founder of Camelspace who having had his first child and wife spend time in the facility only a few months ago, knows better than anyone the invaluable resource it is for parents and their newborns.

‘We were able to offer them a fully encapsulated solution,’ adds Phil. ‘Unlike many other temporary roof options, the one we supply provides builders and other trades with easy overhead access. They can pull back roof panels to crane in materials or access the top floor with machines; replacing panels afterwards. With most other temporary coverings, once they have been put into place, they cannot be penetrated.

That just isn’t practical for a facility that needs to continue business-as-usual on lower floors and without any loss of capacity during an expansion project like this.’

The covering protecting the Birth Care centre is manufactured in Germany and is known as a Keder Roof System. Reinforced heavy-duty PVC sheets are pulled into a specially designed aluminum sub-structure on a modular scaffold base to create a weather and water resistant shield. Camelspace are the largest owner of this system in New Zealand.

For more information on Camelspace, visit www.camelspace.com

CARE CHEMIST LAUNCHES 4.2 CARD CAMPAIGN TO CUT KIWI BLOOD PRESSURE

2010-03-15T15:39:00.000-07:00

Care Chemist, New Zealand’s fastest growing community pharmacy group, has launched a wallet card campaign to cut the country’s high blood pressure levels and help save the 16 people who die from heart disease every day.

Nicolette McDonald, Care Chemist CEO, says the new initiative was sparked by research showing that raising awareness about current and target blood pressure levels using a wallet information card was one of the most effective ways of helping large groups of people with high blood pressure improve their health.

She explains: `Someone dies from heart disease every 90 minutes in New Zealand. The blood pressure wallet card has been hailed overseas as one of the most beneficial patient education interventions because it gives the patient control over their own chronic illness. We know it is important for patients to be actively involved with their healthcare team to improve the quality of their care and get their blood pressure to goal. Community pharmacists, as the most frequently seen health care professional, are ideally placed to work in partnership with their patients.

Researchers have found that you can produce a 4.2 per cent improvement, which sounds modest but over the whole population is a major benefit in preventing stroke, heart attacks and congestive heart failure.’

The 4.2 card campaign, being carried by all 24 Care Chemist pharmacies across the country, will encourage New Zealanders to reduce their chances of developing heart disease by pursuing a healthier lifestyle.

Care Chemist will be providing all customers with a free wallet card, to keep track of current and target blood pressure levels and to remind them how to choose a healthy lifestyle.

‘Cardiovascular disease is still the leading cause of death in New Zealand,’ explains Nicolette. `Our aim is to help the New Zealand public realise that heart problems are avoidable and that prevention is key. A few small steps can produce huge results when it comes to keeping high blood pressure under control. For example, cutting out smoking, following a healthier diet and doing more exercise will go a long way towards keeping cardiovascular disasters, such as heart attacks and strokes at bay.’

In addition to the wallet card, Care Chemist pharmacies will be distributing a series of educational guides. These will include details on how to ascertain whether you are at risk of a heart attack/stroke, as well as information on blood pressure, cholesterol, weight management, physical activity, smoking and heart healthy eating. Selected pharmacies will also be offering free blood pressure check-ups throughout March.

For more information on Care Chemist, visit www.carechemist.co.nz

LONG HOT SUMMER IN THE WRONG SHOES COULD SPELL BACK PAIN FOR NEW ZEALANDERS

2010-03-07T16:18:00.000-08:00

The New Zealand Chiropractors’ Association is warning Kiwis that this long hot summer could be putting their health at risk by encouraging them to wear summer shoes which are uncomfortable, don’t support the foot adequately and encourage poor posture, for longer than normal.

According to the NZCA high heels and jandals are the worst offenders. A new report on behalf of The Vitality Show, in the UK, revealed that, as well as causing bunions and damage to the tendons, high heels can have a dangerous effect on the back, distorting its natural alignment and compressing the spinal nerves resulting in back pain.

It seems that jandals can be just as bad if worn for extensive periods. In a study conducted by Auburn University*, researchers discovered that wearing thong-style jandals can cause postural imbalances, which in turn can lead to long-term health problems of the knees, ankles, hips, back and neck.

Dr. Simon Kelly, spokesman for the New Zealand Chiropractors’ Association explains:
‘High heel shoes place the heels unnaturally high above the toes. On top of that, the body’s centre of gravity is thrown forward. Eventually, this poor posture places too much uneven wear the discs, the joints, and the ligaments of the back.

‘The fact that jandals can be damaging is usually more of a surprise to people as they associate them with relaxation and comfort. But we’ve known for some time that when people walk in jandals they alter their stride to compromise for the lack of support the sandal provides. Jandal wearers tend to grip the shoe with their toes while walking, forcing them to take shorter steps. This modification in gait produces muscle imbalances and improper joint mechanics, leading to dysfunction in various parts of the body.’

Despite the risks associated with wearing particular styles of summer shoes, Dr Kelly emphasises that it is not necessary to give up wearing heels and jandals completely.

‘It’s all about moderation. It’s been a great summer and naturally people want to look good. High heels and jandals should only be worn for short periods of time and both types of shoe should be reserved for days when you will not be doing a lot of walking. It’s also a good idea to set aside days where you don’t wear either style and stick to a supportive trainer or a sandal with ankle support and insoles instead.’

*Auburn University research team, Justin Shroyer et al, 2008 annual meeting of the American College of Sports Medicine, Indianapolis

CLIENT NEWS: NO ECONOMIC DOWNTURN FOR CAMELSPACE

2010-02-15T14:43:00.000-08:00

Leading event structure and scaffolding company, Camelspace, is continuing to flourish despite the recession. Since the award winning New Zealand owned firm was established nearly four years ago, the number of fulltime staff has jumped from 2 to 16 and annual turnover soared to over $2.5 million.

“We’ve been really fortunate to have not been unduly affected by the downturn,” says Phil McConchie, Commercial Director and co-founder of Camelspace. “Despite the trickier economic times, larger commercial construction and infrastructure work is still taking place across the country and music and sporting events are more popular than ever, so there has not been any discernible dip in the demand for our services. We’re busier than ever.”

“In some ways a recession coming along a year or two after our start-up has had its positives. We had been going long enough to establish our systems and to grab any low hanging fruit (with respect to work) and were probably at a stage where breaking into long standing relationships competitors had with would-be clients was going to be difficult - as it always is. However, when potential clients began to feel the pinch, many decided to review their client/supplier relationships especially where it had been a while since they had been ‘to the market’ for a price or even to see if they were getting the best service for their dollar. That created opportunities for us to get in front of new clients and then show them that we could deliver better service and better product for the same or less cost.”

Despite Camelspace’s resilience to the recession, the company is not resting on its laurels.
“Now is not the time to be complacent,” says Phil. “This year, we have put more money into our advertising and marketing strategies and will be focusing on an extensive new business plan. I have high hopes that 2010 will be even better for us than the past four years, especially as the economy starts to correct itself.”

High profile projects over the past few years have included the Newmarket Railway redevelopment, Grafton Bridge strengthening and the Hamilton 400 V8 Supercar Race.
Earlier this year Camelspace received the prestigious Scaffold of the Year Award for 2009/2010 from the Scaffolding and Rigging Association of New Zealand (SARNZ) for their work on Grafton Bridge. Entrants were judged on quality, safety, innovation and technical excellence.

More information on Camelspace can be found at http://www.camelspace.com/

EXPLAINING PUBLIC RELATIONS

2010-02-01T17:34:00.000-08:00

Many people have problems explaining public relations when they're at a party or with a potential client. I came across this explanation recently and it really made me chuckle. Feel free to post your own 'elevator pitches' in the comments.

'When the circus comes to town and you paint a sign about it – that’s advertising.

Put the sign on the back of an elephant and march him through the CBD – that’ s promotion.

The elephant parades through John Key’s flower bed – that’s publicity.

If you can get John Key to laugh or comment favourably about it – THAT’S PUBLIC RELATIONS.'

There's obviously much more to PR than that but it's pretty funny nonetheless and an easy way to quickly explain the basics of public relations to people outside the industry.

INTERNATIONAL DELEGATION LEARNS FROM ING KIWISAVER EXPERIENCE

2010-01-27T18:16:00.000-08:00

A high-powered international delegation visited Auckland today (28 January) to learn about the success of the country’s KiwiSaver scheme from ING New Zealand (INGNZ).

The South Korean fact finding team was organised by the Korean Life Insurance Association (KLIA), a non-profit organisation looking into developing Korea’s life insurance and retirement industry. It included representatives from Korea Life, AIA Korea, Samsung Life Insurance and Asian business media such as CBS and The Asia Economic Daily.

KLIA’s priority is to research market trends and global competitiveness in the retirement and life insurance industry by visiting countries it identifies as advanced in this area.

David Boyle, Head of KiwiSaver Distribution for INGNZ says: “South Korea is one of the world’s most rapidly ageing societies, with a projected continual rise in senior citizens. The delegation is here to learn how financial independence can be achieved for people in its own country.

“In particular they’re interested in KiwiSaver’s extraordinary and rapid success. Its success has already attracted a lot of interest from around the world, with enquiries coming from other parts of the Asia Pacific region, the USA and the UK.”

ING is a leading provider of KiwiSaver in New Zealand, with 290,000 members and more than $1 billion in investment funds under management.

“ING worked closely with government departments throughout the development and evolution of KiwiSaver and has a good understanding of how New Zealanders are saving. Since the introduction of KiwiSaver, New Zealanders have begun to change their attitude towards financial planning and where previously they were heavily weighted to borrowing and spending, the balance has now shifted towards recognition of the importance of saving,” Mr Boyle says.

“The principle of taking responsibility for your own future is clearly sound and KiwiSaver is an extremely effective long-term investment and should be the centre of every New Zealander’s financial independence strategy. However joining KiwiSaver is just the first step. It’s also important to keep assessing your savings programme in relation to your changing lifestyle and long-term financial goals. KiwiSaver can cater for almost any requirements a member has and it’s important to use that flexibility.”

The KLIA delegation also learned about ING’s insurance practices, particularly in connection with long-term financial security strategies.

Craig Wagstaff, Head of Strategic Alliances for INGNZ’s Life business says: “Insurance is equally important in creating financial security both now and for the future. Insurance needs can change with different life stages, having products that fit these different stages is essential. Products also change so New Zealander’s need to take a regular look at their insurance cover – not just the house and car but themselves and their families to ensure they are getting the appropriate cover and security.”

Both Boyle and Wagstaff strongly believe in the value of independent advice, which is readily available from professional financial advisers and agencies like the Retirement Commission and its ‘Sorted’ website (http://www.sorted.org.nz/).

Further Information

*According to the Korean National Statistical Office (NSO), in 2008 there were over 5 million people aged 65 or older which accounts for just over 10 percent of the nation's 48 million population. The country is predicted to become an aged society in 2018 with the ratio soaring to 14 percent. Furthermore, the NSO said the population of senior citizens is expected to reach 10 million, or 20 percent of the nation's total population by 2026.

SUN PROTECTION MADE EASIER FOR OUTDOOR ENTHUSIASTS WITH LAUNCH OF OASIS SUN SUNSCREEN AT NEW ZEALAND MACPAC STORES

2010-01-25T12:39:00.000-08:00

Macpac, one of the world’s most trusted manufacturers of top quality outdoor equipment and clothing is making sun protection easier for its customers by stocking travel sized versions of Oasis Sun at all thirteen of its New Zealand stores.

The Oasis Sun SPF30 60ml travel size sunscreens are produced by Oasis Beauty, one of New Zealand’s up and coming health and beauty companies.

Stephanie Kimpton, one of the founders of Oasis Beauty, says: ‘We are very proud that an international brand such as Macpac has recognised the benefits of offering Oasis Sun to their customers.

‘We have been heavily involved in the outdoor community for some time now, with individuals such as world renowned mountaineer and guide Marty Schmidt using our products on his expeditions. We strongly advocate the use of sun protection when participating in any open air activity and are very glad that more providers of sports and outdoor gear like Macpac are also spreading this message.’

Oasis Sun contains certified organic jojoba oil, shea butter, non-GMO natural vitamin E and certified organic soya lecithin as natural UV blockers that also moisturise against wind, water and sunlight. The fact that it is pH balanced, uncoloured, and un-fragranced and paraben free means it can be used by very young children and individuals with sensitive skin.

More information on Oasis Beauty can be found at http://www.oasisbeauty.co.nz/, where both full size and travel size versions of Oasis Sun can also be purchased.

Further details on Macpac, including a list of New Zealand stores can be found at http://www.macpac.co.nz/

OASIS BEAUTY HITS THE FRONT PAGE OF THE NZ HERALD!

2010-01-20T13:37:00.000-08:00

According to Oasis Beauty NZ, one of New Zealand’s up and coming health and beauty companies, car drivers who do not apply sunscreen before getting behind the wheel are in danger of developing wrinkles, melanomas, pigment changes and other conditions associated with sun damage. They are at particular risk of right sided damage over summer when UV levels in this country skyrocket.

The warning comes as the National Institute of Water and Atmospheric Research (Niwa) reminded New Zealanders that UV radiation regularly reached extreme levels at this time of year.

‘People are generally very careful about slathering on the sun cream when they are at the beach but think nothing of driving for miles with the harsh New Zealand sun streaming in through the car windows,’ says Stephanie Kimpton, one of the founders of Oasis Beauty. ‘You are not protected when you are in your car. Even though most car windows will block sunburn-causing UVB rays, the glass will not protect you from UVA rays, which cause premature ageing and melanoma.’

‘All of the research[1] shows that the rate of cancers directly correlates to the areas of the body most often exposed to UV radiation while driving,’ adds Stephanie. ‘Many of these tumours are cancers that develop over time and are linked to cumulative sun exposure rather than intense, intermittent sun exposure.’

Stephanie urges drivers, especially those on the road around 1.30pm when UV radiation levels are at their highest, to drive with the windows up and to wear a sun block of at least SPF30.

‘Pay particular attention to your right arm which is most exposed to the sun through the car’s side window,’ advises Stephanie. ‘It is also a good idea to keep a small, travel sized sunscreen on you at all times so that you can reapply every couple of hours. Just remember not to leave sunscreen in your glove box on a hot day as excessive heat can cause it to deteriorate and it will stop being as effective.’

[1] ‘Association of Asymmetrical Skin Cancer Prevalence with Time Spent in an Automobile’ (Fosko, 2006-08) http://www.health.am/cr/more/driving-an-automobile-may-increase-skin-cancer-risk/

Check out the NZ Herald story here

Oasis Beauty has also been discussed in Viva recently. Follow this link to read one of the latest stories

TOWER INSURANCE SUPPORTS SMES THROUGH NEW PARTNERSHIP WITH BUSINESS MENTORS NEW ZEALAND

2010-01-20T13:30:00.000-08:00

TOWER Insurance, one of the country’s leading providers of business cover, has teamed up with Business Mentors New Zealand, the charitable organisation which provides a national business mentoring service to support the development and growth of New Zealand’s small to medium sized enterprises (SMEs).

‘We are very excited about the opportunity to become a Business Mentors Partner,’ says TOWER Insurance CEO, James Douglas. ‘We understand the importance of nurturing New Zealand’s SMEs and hope that our support and business experience will help even more of them reach their goals.’

Ray Schofield, CEO of Business Mentors New Zealand, welcomes TOWER to the forward group of companies which support mentoring:

‘It is very encouraging that more prominent businesses such as TOWER are coming on board. Business Mentors New Zealand is a non-profit organisation, which is largely funded by patrons from the private sector. Without the backing of companies such as TOWER, we would not be able to keep providing our unique mentoring service to companies across New Zealand.

‘We are delighted to have established a relationship with TOWER and look forward to working with them.’

Business Mentors provides access to 1,600 volunteer mentors (who provide their experience, skill and knowledge free of charge), and the focus is on developing capability, profitability, and employment generation. Since the organisation was established in 1991, Business Mentors has assisted over 50,000 small to medium businesses. It is funded largely by patrons from the private sector, with additional support from New Zealand Trade and Enterprise. It provides a mentoring service to businesses that have been operating for at least six months and is the owner’s main source of income.

For more information on Business Mentors New Zealand, visit http://www.businessmentors.org.nz/

NEW ZEALAND DRIVERS AT RISK OF SUN DAMAGE WARN SKIN CARE EXPERTS, OASIS BEAUTY

2010-01-17T15:57:00.000-08:00

The warning comes as the National Institute of Water and Atmospheric Research (Niwa) reminded New Zealanders that UV radiation regularly reached extreme levels at this time of year.

Stephanie urges drivers, especially those on the road around 1.30pm when UV radiation levels are at their highest, to drive with the windows up and to wear a sun block of at least SPF30.
‘Pay particular attention to your right arm which is most exposed to the sun through the car’s side window,’ advises Stephanie. ‘It is also a good idea to keep a small, travel sized sunscreen on you at all times so that you can reapply every couple of hours. Just remember not to leave sunscreen in your glove box on a hot day as excessive heat can cause it to deteriorate and it will stop being as effective.’

[1] ‘Association of Asymmetrical Skin Cancer Prevalence with Time Spent in an Automobile’ (Fosko, 2006-08) http://www.health.am/cr/more/driving-an-automobile-may-increase-skin-cancer-risk/

OAMARU MUM WINS LUMINO FIJI HOLIDAY

2009-11-22T15:44:00.000-08:00

Oamaru mum, Joanne Prouting has won five nights in Fiji with return airfares for two, staying at the Sofitel Resort and Spa. Joanne, a long standing patient at Lumino The Dentists (Shearer Dental) in Oamaru took part in the company’s initiative to get New Zealanders thinking about their dental care.

‘I thought I was dreaming because I never win anything,’ laughs Joanne. ‘I’ve never been to Fiji before so it’ll be a nice break; I’m really looking forward to it. I don’t think I’ll believe it until I step off the plane though!’

Lumino The Dentists, the country’s only national provider, is concerned that people are storing up trouble by pushing concerns about their oral health to the back of their minds. Andy Tapper, Lumino managing director explains: `We’re trying to get people to come in and see their dentist so that any small problems they may have don’t get worse through neglect. With any consultation or treatment at a Lumino practice we offered the chance to go into a draw to win a fabulous holiday and Joanne is our very lucky winner.’

The Oamaru practice has recently added a second dentist. UK migrant Steven Fletcher is now working three days per week at Oamaru, including two additional late nights.

The latest initiative follows a study of over 18,000 people by the University of Otago in Wellington which showed that 23% of New Zealanders had put off going to the dentist in the last 12 months.

To find out more about Lumino The Dentists, visit http://www.lumino.co.nz/

CAMELSPACE PUTS CLIMATE CHANGE ON THE LINE

2009-11-22T14:51:00.000-08:00

Leading event structure and scaffolding company, Camelspace, has constructed a giant washing line for an Oxfam New Zealand event. At Takapuna Beach in Auckland, Pacific Islanders waded out into the sea to hang up 350 T-shirts on the lines. Each shirt had the name of a different island printed on it to signify the insufficient action being taken to combat climate change.

‘It was great to be involved with such a worthwhile cause,’ says Phil McConchie, Commercial Director and co-founder of Camelspace. ‘We constructed the washing line out of specialist scaffolding material and also built submerged platforms for the people hanging out the washing to stand on. We were incredibly pleased with the overall effect. It appeared as if sea levels had risen so much that the Pacific Island residents’ backyards had been flooded.

‘Unfortunately, in some areas, this is already a reality. Hopefully, the 350 event and the resulting video we participated in, will go some way towards bringing attention to the damaging effects of climate change on the Pacific Islands.’

The campaign, ‘350 Islands for Change,’ was organised as part of the ‘350 International Day of Climate Action’, a global call to bring greenhouse gas pollution back down to a safe level.

A video of the event can be viewed on YouTube: http://www.youtube.com/watch?v=M_LVtiRyenI

URBAN GOURMET ANNOUNCES APPOINTMENT OF EVENTS MANAGER

2009-10-28T16:07:00.000-07:00

Auckland based events and catering company, Urban Gourmet, has appointed Bridget Daniel to the position of Events Manager.

Bridget will be organising weddings, cocktail parties, formal dinners and corporate events, as well as a whole host of other functions, for Urban Gourmet clients.

Bridget has come from Hudson Sales and International events company, Reed Exhibitions. She managed a range of high-profile events including the Speciality and Fine Food Fair and the launch of IFE (International Food Exhibition) in Budapest.

'I am a real foodie so this role is perfect for me. I had tasted Urban Gourmet at various events and been absolutely overwhelmed,” explains Bridget. ‘I was also really attracted to the diversity and scope of the position, the staff at Urban Gourmet and the level of client interaction.'

Bridget believes that the specialist knowledge she gained overseas will add significant value to Urban Gourmet’s client offering.

More information on Urban Gourmet can be found at http://www.urbangourmet.co.nz/

KIWI KIDS ARE NOT GETTING ENOUGH VITAMINS

2009-10-28T15:23:00.000-07:00

Evidence is continuing to mount that many children in New Zealand are under nourished according to research published in the prestigious American Journal of Clinical Nutrition, further endorsing the Health & Herbs’ Herbal Hero campaign for better childhood nutrition.

A study by the University of Otago of 184 school aged children released in September found that iodine supplementation led to significant improvements in cognitive brain function. Previous studies suggest that up to half of all New Zealand children may be mildly deficient in iodine.

A second study, published this month, of 225 South Island toddlers, says that the one in three New Zealand pre-schoolers who have low iron levels, which can slow brain development and cause behavioural problems, would benefit from an iron fortified diet.

Health & Herbs International, has launched a new campaign headed up by ‘Herbal Hero’, a cartoon character created by Health & Herbs to educate children and their parents on the benefits of good nutrition and taking a regular dietary supplement.

Jacqui Simcock, Senior Technical Manager at Health & Herbs explains: `Radiance Kids Multi provides iodine naturally sourced from sea kelp as well as iron and adequate, yet safe levels of all the vitamin and mineral nutrients needed to keep kids healthy and vibrant. But parents do need to remember, these are not designed to replace food, they are an essential nutrient top up.’

Health & Herbs’ campaign is backed up by the most recent Ministry of Health Children’s Nutrition Survey which shows that only two out of five children meet the recommended number of fruit servings per day.

‘New Zealand children are not underfed but the foods they are eating are not meeting their nutritional needs,’ Jacqui adds. ‘A variety of nutrients are known to encourage healthy brain and nerve function, memory, mood etc – these include vitamin D, magnesium, B vitamins, essential fatty acids (DHA) as well as iron and iodine.

‘These new studies are great in that they bring recognition to often forgotten minerals such as iodine that are commonly deficient in all New Zealanders, especially children as they are rarely exposed to high iodine containing foods beyond iodised salt.’

‘Herbal Hero’ is visiting participating stores nationwide to promote Health & Herb’s new Radiance Kids range, which has taken seven years to perfect. The range includes Radiance Kids Multi, Kids Immune, Kids Vege, Kids Bone and Kids Colostrum. The Radiance Kids formulations have been specifically developed for New Zealand children’s dietary supplement needs and are exclusive to Radiance worldwide.

Visit http://www.healthandherbs.co.nz/ for more information Follow Herbal Hero on Twitter http://twitter.com/herbalheroOr become a Facebook fan www.facebook.com/pages/Herbal-Hero/293087745304?ref=ts

LUMINO THE DENTISTS SMILE STUDIO CELEBRATES THREE YEARS WITH NATIONAL DENTAL NETWORK

2009-10-28T15:06:00.000-07:00

The Smile Studio in Orewa is enjoying a facelift, to celebrate its three year anniversary as part of the national Lumino The Dentists group. A new logo, colours, outside signage and a refreshed reception area are all part of the refurbishment.

‘We are very pleased with what has been done. It looks very smart,’ says lead dentist, Dr. Adam Doudney. ‘Getting the exterior Lumino The Dentists signage up is an appropriate way to celebrate the three successful years we have had with the dental group. It also confirms in everybody’s minds, that we are a committed part of the national network.’

‘It has been great to get the whole place freshened up. The last time it was fully repainted was 13 years ago, when the practice was first established, so it was looking a bit tired. Customers can now enjoy being in a bright, modern looking environment that matches the high level of service that they expect to receive from us.’

Smile Studio has also been updating its machinery and dental technology. The practice recently brought single-visit, CEREC dentistry to the Rodney District. The CEREC technology, which uses a variety of computer assisted technologies, enables a Smile Studio dentist to design, fabricate and fit a new crown, veneer, onlay or inlay in a single visit. The same procedures in the past would have taken multiple sittings with the patient.

‘According to our supplier, we have the only CEREC machine in Rodney,’ says Adam. ‘Refreshing the appearance of the practice and making these new dental technologies available is all part of keeping things as up-to-date as possible for our customers.’

For more information, visit http://www.lumino.co.nz/

OASIS BEAUTY NZ ANNOUNCES APPOINTMENT OF NATIONAL TRAINING & EVENT MANAGER

2009-10-28T14:55:00.000-07:00

Oasis Beauty NZ has appointed Amy Fisher to the position of National Training and Event Manager.

Amy will hold training sessions and special events for potential and current Oasis Beauty stockists so that they can learn more about the company and its range of naturally inspired sun and skin care products.

Amy, who studied at the Southern School of Natural Therapies in Victoria, has spent the last 12 years working in the beauty industry and is experienced in spa and beauty therapy, product sales, merchandising and training. Previous responsibilities have included managing the Jurlique Day Spas in Melbourne and London and launching the Origins counter at Kirkcaldie and Stains in Wellington. Amy also spent time as Business Performance Manager and Trainer for prestigious Parisian skin care and cosmetic brands, Sisley and Orlane.

‘I am very excited to be a part of the Oasis Beauty team,’ explains Amy. ‘I’m looking forward to working for a brand that is honest, uses the very best ingredients and achieves outstanding results for its customers.’

To find out more about Oasis Beauty, visit www.oasisbeauty.co.nz

NEW TEAM MEMBER JOINS KEN HOLMES FINANCIAL SERVICES

2009-10-27T14:30:00.000-07:00

Chris Baker has joined Orakei based Ken Holmes Financial Services as an adviser specialising in investment and small to medium enterprises.

Chris who is a qualified chartered accountant was previously a director, private clients at ANZ Private Bank and has broad experience in consulting to local government financial services.

Although brought up in Epsom and educated at Auckland University, Chris has worked extensively in the US and in London, with a special interest in importing and exporting.
He has four sons and has coached the university rugby and cricket club junior level teams for over 15 years.

Chris comments: `A big part of my role at KHFS will be assisting our clients in creating and maintaining their wealth and financial security. We try and focus on individual solutions based on each client's situations. A clear financial strategy is the key.'

KHFS principal Ken Holmes says: `I've known Chris for over 15 years and this is a great opportunity for us to work together. He has a great rapport with people and is an expert at providing tailor made solutions which cover all the elements.'

MUSINGS FROM AN INTERMEDIARY E-NEWSLETTER

2009-10-26T14:36:00.000-07:00

I am currently putting the finishing polish on our first Musings from an Intermediary e-newsletter. It will contain lots of news from both Intermediary and the PR world. It will also include some very special offers and PR packages- just what you need to get you through the rest of this blip in the economy. I am planning on sending it out on a quarterly basis (February, May, August and November). Just flick me an email if you would like to be on the mailing list!

ANDREW SIMMS AND ATECO AUTOMOTIVE HOLD ALFA ROMEO LAUNCH EVENT ABOARD RECORD BREAKING RACING YACHT

2009-10-22T13:32:00.000-07:00

On Tuesday afternoon, Auckland car dealer, Andrew Simms, and Ateco Automotive NZ Ltd, the New Zealand importer and distributor of Citroen, Alfa Romeo and Fiat celebrated the launch of the Alfa Romeo MiTo. The glamorous event was held aboard Neville Crichton’s state of the art Super Maxi Racing Yacht, ‘Alfa Romeo II.’ Alfa Romeo customers and a number of other VIP guests were in attendance.

Andrew Simms, Managing Director of Andrew Simms European, recently invested $500,000 into his Newmarket based business, in order to accommodate Alfa Romeo, along with Citroen and Fiat. He was thrilled that ‘Alfa Romeo II’ was available for the MiTo launch:

‘Neville Crichton, Governing Director of Ateco Automotive Pty Ltd, was kind enough to share his stunning boat with our guests,’ says Andrew. ‘It was a once in a lifetime opportunity to be given a personal tour of a top class, record breaking racing yacht. Plus, it was the perfect way to introduce the Alfa MiTo.’

The Alfa Romeo MiTo is a three door sporty hatchback. There are two versions available globally but the one that has been launched in New Zealand is the highly equipped, high specification 114 kW MiTo Sport. It includes Blue&Me Bluetooth telematics with a USB connection, climate control air conditioning, sports bumpers, spoiler and pedals, rear parking sensors, Brembo Brakes, auto wipers, lights and interior mirror as well as front fog lights as the headlines in its standard equipment list.

Lawrie Malatios, General Manager of Ateco Automotive NZ Pty Ltd, believes that the MiTo will be ideal for New Zealanders that crave the convenience, economy and low emissions of a small car as well as the style, performance, and luxury of Alfa Romeo’s larger models.

‘The only thing that has been downsized with the Alfa Romeo MiTo is the size,’ explains Lawrie. ‘Everything else is what would be expected of an Alfa Romeo, from the style, which is inspired by Alfa Romeo’s fastest production car, the Alfa 8C Competizione, to its performance, which is provided by a compact turbocharged engine. Equally, the Alfa Romeo MiTo shares a lavish level of equipment with its larger brothers and its long list of advanced technology will make it a benchmark in its class.’

The Alfa Romeo MiTo is priced at $39,990 plus statutory charges and delivery.For more information visit http://www.andrewsimms.co.nz/ or http://www.alfaromeo.co.nz/

CAMELSPACE HELPS AUT STUDENT HEAD UP AUCKLAND’S FIRST ARCHITECTURE CONVOY

2009-10-20T17:01:00.000-07:00

Jessica Mentis, a final year spatial design student at the Auckland University of Technology headed up the city’s first ever architecture convoy on Friday (16th October), with the help of leading event structure and scaffolding business, Camelspace. The parade was held as part of Auckland Architecture Week 2009.

Jessica was given the opportunity to have her design, ‘Tower of Twittering Auckland’, lead the convoy after winning Stage 1 of the Architecture Week ‘TRANS-FORM-ers’ competition which she entered in July. The challenge was to design a piece of moving architecture.
Camelspace donated their time and materials to provide Jessica with a framework for her design.

‘Camelspace were able to provide me with a pyramid shaped tower, made out of scaffolding,’ explains Jessica. ‘This structure was at the centre of my design. It acted as a kind of aerial throughout the parade receiving tweeting signals. Then, at the end of the convoy, it was transformed into a stage, allowing the audience to climb it and send their own tweets.’
‘I am so grateful to Camelspace. I couldn’t have done it without them.’

‘We jumped at the chance to get involved,’ adds Phil McConchie, Commercial Director and co-founder of Camelspace. ‘We place huge importance on putting something back into our local community, and helping the next generation along. We were also really impressed with the design that Jessica came up with and wanted to help bring it to life.’

The Architecture convoy started at Western Springs, before moving on to Grey Lynn, K’Rd and Queen St. Arriving at Shed 12, 90 Wellesley Street West, the Architecture Week venue, all mobile architectures underwent a transformation, revealing an interior, which were exhibited and experienced as part of the Architecture Week Pecha Kucha evening. Jessica beat 600 other students from AUT, Auckland University and Unitec to take first prize in the design competition.

DEAR PUBLIC RELATIONS COMPANY....

2009-10-15T16:36:00.000-07:00

I have read a few of your media releases recently and it seems you are a little confused as to how one of these simple documents should be structured. Perhaps you have not been in the industry for long and simply weren't aware of a couple of the following points (although, I have only been a public relations professional for three years and all of the PR students I know are familiar with the following guidelines. Ah well, maybe we are the exceptions to the rule...) Or maybe you weren't given the media release 'talk' when you were younger. Let me point you in the right direction...

1) The journalist you are sending these releases to receives a million, squillion emails a day. You need to capture his or her attention within the first few seconds of them glancing at the story or all is lost. A title that takes more time to figure out than the Da Vinci code is not going to go down well. The journalist probably won't even bother opening the document.

2) Every student in PR school is taught that the first paragraph must sum up the story. Even if you can convince our lovely journalist to open the file, stuffing the first five paragraphs with meaningless fluff will not compel them to read any further. I appreciate your attempt to alter the way all good media releases have been written since before the beginning of time but it's just not working is it?

3) Typos, typos, typos. Is it really that difficult to send out a media release without it being smattered with bad spelling and grammatical mistakes? I've heard that in-depth proofreading- by both yourself and other people in the office- can be helpful....

4) Media releases should always be sent out under the client's name, not the name of your consultancy. The aim is to get coverage for the brand you are representing, not for yourself.

5) Issuing your release after 5pm is not a particularly sensible idea. Mornings are the best time to get in touch with journalists. Otherwise, it is quite likely that your release will end up in a big black hole and it will never be read. Although, seeing as you do not adhere to the previous four points, maybe that is a blessing in disguise.

If you are still a little muddled, do not despair. There are plenty of 'how-to' guides on the internet or you could ask a PR student for some advice? Maybe you should have a read through this guide before you next attempt to put together a media release.

Warmest Regards,

A Fellow PR Company

KIWI INVENTION, BODYWALL, SET TO REVOLUTIONISE HEALTH AND FITNESS IN NEW ZEALAND

2009-10-07T14:48:00.000-07:00

Bodywall, a New Zealand designed and manufactured health and fitness system is set to transform the way people look after themselves according to enthusiasts who have trialled the system. The first of a planned series of Bodywall centres has opened its doors in Mt Eden, Auckland, with plans to roll out an extensive network of franchise operated studios across both the North and South Islands. Bodywall franchises are only available to qualified personal trainers or physiotherapists.

‘Bodywall will redefine the health and fitness experience in New Zealand,’ says Bodywall founder and Managing Director, Chris Toal. ‘It is one of the most versatile and easy to use systems around meaning that it can cater to a wide variety of different fitness levels and needs. It has also proved its worth as a rehabilitative tool, helping everyone from burns victims to professional rugby players wanting to rebuild strength in an injured leg.

‘As well as being highly effective, Bodywall is also fun. It’s like a giant play gym for adults,’ adds Chris. ‘We recognise that most New Zealanders perceive exercise as a chore and would make more of an effort to do it if it was an enjoyable experience. An added bonus is that two people can use the wall at a time so you can share your workouts with a friend.’

Each Bodywall studio includes a large textured wall where all of the 30-60 minute sessions with either a personal trainer or physiotherapist take place. Whoever is working on the wall wears high-adhesion, rapid release gloves and shoes that were developed by Massey University’s Industrial Design Department and 3M New Zealand. Using the wall and force supplied by your own muscles Bodywall provides a low impact, high intensity workout, working on your limbs and core at the same time.

A variety of attachments have been designed specifically for the wall so that virtually any health or fitness need can be catered to by personal trainers or physiotherapists. This includes sports training with special adaptors for reproducing exact actions and loads for sports as diverse as rugby, cricket, tennis, golf, hockey, netball, skiing, boxing, kickboxing, weightlifting and many more.

All training sessions are with a qualified personal trainer or physiotherapist who works alongside clients to set and achieve their training goals.

For more information visit http://www.bodywall.com/

MORE NEW ZEALANDERS ARE SUFFERING FROM SENSITIVE SKIN SAYS OASIS BEAUTY. NATURAL SCENTS COULD BE THE ANSWER.

2009-10-04T17:27:00.000-07:00

Increasing numbers of New Zealanders are suffering from sensitive skin, triggered by the chemicals in their perfumes and skincare products, says South Island based sun and skincare company, Oasis Beauty.

Their warning follows a British survey which reveals that 74% of women are allergic to their perfume and that organic or natural scents could be the perfect alternative. The research also shows that increasing numbers of women are seeking out more ecologically friendly scents which will not irritate their complexions.

‘Studies have shown that around 50% of women and 40% of men admit to having sensitive skin,’ says Stephanie Kimpton, co-founder of Oasis Beauty. ‘Unfortunately, the chemicals found in many skincare products and perfumes can exacerbate this condition. They can also cause pigmentation, contact urticaria (hives) and even photodermatitis (an abnormal skin reaction to ultraviolet (UV) rays).

‘One the challenges we face in New Zealand is that there are still no regulations that cover cosmetic ingredient labelling. This means that it is possible to buy cosmetics with no labelling and it can be very difficult to know exactly what you are putting on your skin.’
Oasis Beauty has seen growing numbers of people switch over to their more natural skincare products, due to problems with sensitive skin.

‘Some of these people have been putting up with various skincare issues for years,’ says Stephanie. ‘It’s only when they try a product without all the harsh chemicals in it that they realise that their skincare regime was part of the problem.

‘Choosing a fragrance or moisturiser which relies on natural scents and ingredients more than on chemical compounds, and only purchasing items which display a full list of ingredients, is a reliable way of ensuring that what you use on your skin isn’t going to cause an uncomfortable and unsightly reaction.’

All Oasis Beauty products are formulated from the highest quality organic, natural and ethical ingredients. No harsh chemicals, dyes or carcinogens are used and none of the products are tested on animals. The products are available online or from selected stockists and beauty therapists nationwide. For more information visit www.oasisbeauty.co.nz

INTERMEDIARY COMMUNICATIONS TEAMS UP WITH UNIQUE HEALTH AND FITNESS CLIENT, BODYWALL

2009-09-15T18:30:00.000-07:00

Intermediary Communications is to represent Bodywall, a New Zealand designed and manufactured fitness and rehabilitation system.

The Auckland based public relations consultancy will provide Bodywall with a coordinated marketing communications strategy, advice on rolling out a franchisee recruitment programme and public relations guidance.

‘We are extremely excited about working with Bodywall,’ says Peter Boyes, Managing Director of Intermediary Communications. ‘One of our specialist areas is healthcare communications and their wellness training system is unlike anything we have come across before. They have a really interesting story to tell.

‘Our goal is to educate the public on the benefits Bodywall can offer from a fitness, rehabilitation and overall wellness perspective. We will also be striving to increase brand recognition among potential franchise holders.’

The idea for Bodywall first came about in 1999, when founder Chris Toal, a qualified therapeutic masseur, became frustrated at treating large numbers of injuries that could easily have been avoided by releasing tension within soft tissues.

Using force supplied by your own muscles Bodywall provides a low impact, high intensity workout, working on your limbs and core at the same time. All training sessions are with a qualified personal trainer who works alongside clients to set and achieve their training goals.

The versatility of the training system means that it can cater to a wide variety of different fitness levels and needs. Clients can include anyone from a professional rugby player wanting to rebuild strength in an injured leg to someone simply wanting to lose a few pounds and develop some basic fitness.

More information on Bodywall can be found at http://www.bodywall.com/

Intermediary Communications is part of one of New Zealand’s largest independently owned communications partnerships. The team has managed projects in North America, Europe and the Asia Pacific markets. More information can be found at www.intermediary.co.nz.

CLIENT NEWS: CHANGING OF THE GUARD AFTER 37 YEARS AT LUMINO THE DENTISTS WHANGAREI

2009-09-03T15:17:00.000-07:00

A new pair of hands is taking over at Lumino The Dentists Smile by Design in Whangarei. After 37 years Dr Harvey Stephen is handing over to local lad, Dr Matthew Ross.
Matt was born and educated in Whangarei and is the son of a prominent lawyer. He graduated from Otago University in 1996 and has 3 ½ years overseas experience and 9 years working locally in Whangarei.

Harvey Stephen says: `Matt has a reputation for being a caring and gentle dentist with a good chair-side manner and I’m sure he will provide great service and will keep up with the ever-changing trends in dentistry. His commitment to dentistry in Whangarei is indicated by his position as Secretary of the Northland branch of NZDA, and no doubt will one day be its President. I shall be taking a break for a few months before returning to the practice part-time.’

Matt adds: `I’m really looking forward to the challenge of running my own business, with Harvey’s mentoring and support. Lumino has given me the opportunity to take the reins of a state of the art practice in a great location in my home town of Whangarei. There will also be some familiar faces; Julie our practice manager will still be welcoming clients and answering queries; Jodie will still be assisting at chair-side and Pauline is still available for cleaning and oral hygiene advice.’

Matt and his wife Serena have two little girls and a newborn son. Matt offered adolescent services at his previous practice in Kensington and intends to take a contract with the District Health Board under the dental benefit scheme, which means that the Whangarei practice will once again provide free treatment to adolescents up to the age of 18.

Being part of a national network of dental practices means that clients at Lumino Whangarei have access to a wide range of special offers and services. Currently Lumino has teamed up with Q Card to help people budget for their oral health care with a 12 month interest free plan for treatments of more than $1,000. The offer is available for a limited period.

The latest initiative follows a study of over 18,000 people by the University of Otago in Wellington which showed that 23% of New Zealanders had put off going to the dentist in the last 12 months.

For further details of the Q Card offer and participating practices visit http://www.lumino.co.nz/ or call Lumino’s free phone number 0508 LUMINO (0508 586466)

To find out more about Lumino The Dentists, visit http://www.lumino.co.nz/