2. Determine which tools will be most effective in helping you reach your goals. Tools can include niche website, industry specific publications, social media – facebook and twitter, special events and promotions.

3. Research the costs associated with fulfilling your goals and allot for it in your budget.

4. Realize who your target market is and what is the best way to appeal to them.

5. Identify your competition and how you can set yourself apart from them.

6. Understand that everything will not always go as plan, so be flexible and prepared to make adjustments to your plan.