MY BOOT CAMP '08

Thank You

2008-04-11T08:55:00.001-04:00

Cathy, Chris, Shawn, Wendy, Sol, Jamie, Daryl, Matt --

Thank you for spending your Thursday morning with us in New York. We enjoyed having a chance to update you on what's happening in the digital space and the implications for AT&T.

Let us know if you have questions on anything we covered yesterday. We love Wendy's idea of having some "digital dips" throughout the year. We've already promised Alan that he's our lead-off hitter next time we're all together.

Have a great weekend!

Fleishman-Hillard Bootcamp Team

kudos

2008-04-10T22:45:00.001-04:00

Kudos to the digital boot camp team. You guys did an amazing job today!
I look forward to learning even more in the future from this team!!
Shawn

2008-04-10T10:51:00.000-04:00

Given consumers are organizing themselves into communities and their networks are the ultimate influence, what implications does that have for our internal corp structure - how do we organize ourselves into communities to harness the power of our total internal knowledge? Wendy C

The rating system

2008-04-10T09:53:00.000-04:00

Rather than a 5 star rating we should consider the implementing the "5 BAR rating".

Chris S

2008-04-10T09:33:00.000-04:00

Idea...AT&T Labs is known as the hub of product innovation... Should AT&T Labs live online as a shared community? Wendy C

2008-04-10T08:43:00.000-04:00

If GM can get there surely AT&T can...

2008-04-10T07:35:00.000-04:00

Found the blog on my handheld. Excited to join the day... Wendy C

AT&T Digital Bootcamp Agenda

2008-04-10T00:32:00.003-04:00

8:00 a.m. Arrivals/Light Breakfast

8:15 a.m. Welcome (Flanagan)

8:20 a.m. The Changing Digital Landscape (Wickenden)

8:40 a.m. AT&T Digital Highlights (Lowey)

9:00 a.m. Social Media (Barnes, Bracken, Mays, Meyer)

9:40 a.m. Gaming (Averill)

10:00 a.m. Youth (Rambam)

10:20 a.m. Mobility (Rambam)

10:40 p.m. The Path Forward: With Jeffrey Rayport

Noon Departure

The Incredible Shrinking Social Network

2008-04-09T19:04:00.001-04:00

Ego blogger Robert Scoble recently switched from long-form blogging to micro-blogging on Twitter.

This is one example of the phenomenon that is represented in social tool, like Twitter.

Twitter is an example of the incredible shrinking social network. In 140 charactes, Twitter asks "what are you doing - right now?"

In this one question, Twitter captures the essence of the trend on daily life getting more specific, more focused and generally less cluttered.

And, for bloggers like Scoble, the beauty of Twitter allows him to stay connecter, and relevant.

Give it a try ... What are you doing, right now? www.twitter.com/bradmays