Авторитетният "Телеграф" явно е на почит в здравната каса

От Националната здравноосигурителна каса толкова нямат какво да кажат за Европейската здравноусигуротелна карта, така нареченият езок, че лепят изрезки от жълти вестници за да информират населението. Безкрайно съм щастлива, че инситуцията, която се грижи за здравето ни е толкова непрофесионална, зле организирана и чете скандално лоши вестници като “Телеграф.”

Още малко за непрофесионализма им: За да подам молба за ЕЗОК, трябваше да чакам на не една а две опашки – първата, за да си купя формуляра (простото решение: разпространете го по книжарниците, а не само в 3 поликлиники в София) и втората – за да подам попълнения формуляр. Освен това на написана на ръка хартиена бележка на самото гише пишеше, че издаването на ЕЗОК става за 16-20 дни. Според официалния сайт посветен на ЕЗОК този срок е 14 работни дни, което обаче е небивалица.

В българската реалност интернет е по-скоро средство за дезинформация. Нищо чудно, че здравните работници цитират “Телеграф” – той вероятно предлага най-достоверната информация, до която имат достъп. The horror…

Brand unconscious

No one wants to become a walking add for Gucci. We Bulgarians have been boycotting fancy brands for ages, whether on purpose or not.

[sorry for the bad picture quality, I took it with my phone]

Through wordle.net

I wonder how many people were involved in coming up with that and how come no one checked with the dictionary. They must have been quite exhausted:

make-believe [uncountable] when you imagine or pretend that something is real or true:

“The Sony Ericsson marketing team seems to be living in a world of make-believe.”

“Seed: What were the first things you did with this new electricity?
William Kamkwamba: I put a light bulb in my room. It was such a great experience—I didn’t sleep! Normally I went to bed around 7 pm, but I stayed up late, just looking at my light bulb, lighting up everything. I thought, Wow. I am living like people in urban areas, where they have electricity. The next step was to put light bulbs in my parent’s house.”

Full interview:
http://seedmagazine.com/content/article/catching_the_wind_in_rural_malawi/P2/

In fact, Seth Godin has set in words a very good way to use clichés to achieve an exciting, non-trite result:

The effective way to use a cliché is to point to it and then do precisely the opposite.

Surely, this is not a completely new thought, and various people have been applying it successfully for many years. But for me it was one of those almost obvious things that you only understand once you see written down.

So after I read Seth Godin’s post, I stored the idea in my head and continued with my workday. Normally, I rarely return to such ‘stored ideas’ consciously; however, a few hours later I was playing Audioslave’s “Out of Exile” album and heard this song I really like:

“Doesn’t Remind Me” by Audioslave
[…]
I like gypsy moths and radio talk
Cause it doesn’t remind me of anything
I like gospel music and canned applause
Cause it doesn’t remind me of anything
I like colorful clothing in the sun
Cause it doesn’t remind me of anything
I like hammering nails and speaking in tongues
Cause it doesn’t remind me of anything
[…]

This is exactly the right way to use a cliché for something creative. This is just an excerpt, but the point is clear – the songwriter took the cliché of people singing about nostalgia, and how everything reminds you of a certain other thing, and put it on its head… A song about things that don’t remind of anything. A great idea. The first time I heard it, I liked it for making me smile and for not boring the hell out of me. And I still enjoy the song every time I hear it because the idea is so fresh. I guess the bigger the cliché you exploit, the fresher the new idea is.

I wonder, is every original idea we see only considered original because we see  a crossed-out cliché in it? For example, my onion-lookalike candle (doesn’t smell like such, no worries) wouldn’t look so beautifully odd if there didn’t exist the cliché of a candle – something generally cylindrical and often one-colored. Or would Apple’s iPod appear so sleek and sexy if there didn’t exist the cliché of the walkman? Could anything be tracked back to an original cliché?

Oh, and happy 5th spring for this year, Bulgaria.

Source: http://www.artnet.de