MySEMexperts

Your PPC Landing Page: Salesmanship In HTML

harryhuxford — Fri, 22 Oct 2010 18:30:34 +0000

If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW. What Within the first 5-10 [...]

Using Excel Pivot Tables For Efficient PPC Ad Testing

harryhuxford — Thu, 14 Oct 2010 13:58:23 +0000

Managing and optimizing large sets of text ads can be cumbersome and tedious, especially if you’re conducting campaign wide A/B tests. Excel Pivot Tables can help simplify the process by automatically aggregating performance statistics across a large number of ads to make ad copy optimization easier and more insightful. Creating The Pivot Table The first step [...]

Are Your PPC Campaigns Ready For The Holidays?

emmadavis — Wed, 13 Oct 2010 15:09:47 +0000

There’s a chill in the air and store shelves are stocked with Halloween candy, which can only mean one thing: the holiday season is nearly upon us! If you’re a marketer running pay-per-click advertising campaigns, it’s time to determine your fourth-quarter strategy. With products that see a spike in sales leading up to the winter [...]

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

harryhuxford — Tue, 12 Oct 2010 14:39:20 +0000

Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder [...]

The Scary Side of Social Media Marketing

emmadavis — Thu, 07 Oct 2010 15:33:16 +0000

When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Between the big names–Facebook, Twitter, and Reddit, to name a few–and the myriad smaller, newer social networking sites, most businesses can find [...]

Be Smarter About Dynamic Keyword Insertion In PPC Ads

harryhuxford — Wed, 06 Oct 2010 14:55:51 +0000

Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something obscure and unrelated to them. While [...]

Make AdWords Metrics Work For You

emmadavis — Tue, 05 Oct 2010 15:04:57 +0000

Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and when viewed together, these measurements can [...]

How To Use Google Analytics To Optimize AdWords Ad Positioning

harryhuxford — Mon, 04 Oct 2010 14:45:08 +0000

If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this [...]

Google AdWords New Report Generation Tools

emmadavis — Fri, 01 Oct 2010 14:05:35 +0000

If you log into Google AdWords as often as I do, you may have noticed the user interface undergoing a few changes lately. Most recently, Google has altered the way a user generates AdWords Reports. Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s [...]

Keyword Strategies You Can Count On

emmadavis — Tue, 28 Sep 2010 16:33:32 +0000

Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often [...]

Google AdWords Ad Extensions: What Are They And Why To Use Them

harryhuxford — Mon, 27 Sep 2010 15:03:44 +0000

Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display [...]

Freemium Success Extends Beyond Exceptional PPC & SEO

Robert — Fri, 24 Sep 2010 15:26:47 +0000

Freemium Defined Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features. There are many Freemium based-business models, some of which succeed while many of which do not. Why Some Freemium Companies Succeed & Others Fail Having worked with many Freemium companies [...]

5 Web Design Strategies That Work For Everyone

emmadavis — Thu, 23 Sep 2010 13:34:23 +0000

The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling your products. If your web [...]

8 Reasons Your Business Needs A Facebook Fan Page

harryhuxford — Wed, 22 Sep 2010 14:26:51 +0000

From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why. Fans Become Your Brand Evangelists When I browse my daily Facebook news feed, I’m always sure to [...]