Business Marketing | Sales Consulting | Copywriting

Is Twitter Social Marketing Important to B2B?

noreply@blogger.com (Mark H Daniels) — Mon, 03 Jan 2011 18:45:00 +0000

I've been following a LinkedIn discussion about the relevance and importance (and how to use) Twitter for B2B. The Q&A primarily about engaging the CEO of a company. The conversation...

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Not All Digital Content Needs to Be Free

noreply@blogger.com (Mark H Daniels) — Fri, 31 Dec 2010 00:42:00 +0000

755 people surveyed by Pew Internet and American Life Project generated the figure of 65% of internet users have paid to access or download digital content. Of course, people may lie about...

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Mixing Business and Personal Life

noreply@blogger.com (Mark H Daniels) — Thu, 23 Dec 2010 17:27:00 +0000

Mixed messages get mixed results. However, there is an overlap between personal and business worth writing about this close to the New Year. Wednesday’s Wall Street Journal had an article titled,...

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Choosing Promotions for Your Business that Support a Customer's Decision to Buy from You

noreply@blogger.com (Mark H Daniels) — Mon, 20 Dec 2010 20:23:00 +0000

Here’s an article from http://www.site-reference.com/ that takes a critical B2B marketing eye to thinking through a promotion. The author critiques Vocus here (http://www.vocus.com/) and states that...

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Learn from this Short Video of Executive Language for Use in Sales Cycle and Copywriting

noreply@blogger.com (Mark H Daniels) — Fri, 17 Dec 2010 20:13:00 +0000

If you have ever been suckered by the words "trust" in a sales cycle or marketing material but were really being asked to take an unproven and potentially disastrous "leap of faith"... If...

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Beyond a Doubt- Branded Content is Critical to Business Success

noreply@blogger.com (Mark H Daniels) — Thu, 16 Dec 2010 19:39:00 +0000

A Custom Content Council (CCC) study released in partnership with ContentWise pulls back the curtain on where top companies will be focusing marketing energy in 2011. This 2010 study reveals that...

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"Once you've changed, other things start to follow."

noreply@blogger.com (Mark H Daniels) — Wed, 08 Dec 2010 17:27:00 +0000

Good, even great ideas are all around us. Radio, TV, online, songs, movies, theater, games, toys, books. It's as simple as seeing it for what it is and as difficult as figuring out...

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How to Eliminate Customer Confusion: Avoid New Brand or Bust Pressure.

noreply@blogger.com (Mark H Daniels) — Wed, 08 Dec 2010 11:58:00 +0000

How to Eliminate Customer Confusion: Avoid New Brand or Bust Pressure.Attention C-suite: Change isn't always good. In a recent Mediapost online Travel article "Sometimes It Ain't...

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Why You Can’t Beat a Great Story, a Strong Message and Timely Content

noreply@blogger.com (Mark H Daniels) — Mon, 06 Dec 2010 11:44:00 +0000

Download the full report here: http://bit.ly/aJaDax Assuming there is some level of need, want or desire in play, no matter how small, a strongly developed message can shorten a sales cycle...

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It’s Not Who You Know, It’s Who Knows You

noreply@blogger.com (Mark H Daniels) — Thu, 02 Dec 2010 11:41:00 +0000

The relationship between familiarity and trust and getting someone to take a salesperson’s call, read an email or a letter is persuasively strong. The more a buyer knows us and trusts us, the more...

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Five More SaaS Sourcing Strategies to Consider

noreply@blogger.com (Mark H Daniels) — Wed, 01 Dec 2010 18:02:00 +0000

Liz Herbert of Forrester Research provides five quick insights for SaaS strategic sourcing in CIO.com. There's only so much a person can include in a brief article. Here's some additional thoughts...

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MediaPost.com Article: Send THIS To Your CFO (Anonymously)

noreply@blogger.com (Mark H Daniels) — Tue, 30 Nov 2010 21:09:00 +0000

A MediaPostPublications.com article sent to you by: editorial@mediapost.com Not a bad opinion article about the challenge marketing departments face when questioned by the CFO. I think the...

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Isn’t This the Marketing Department’s Job?

noreply@blogger.com (Mark H Daniels) — Tue, 30 Nov 2010 11:06:00 +0000

Traditionally, the job of marketing has been to create awareness and excitement about a product, service, idea or cause. The pre-sales cycle managing above the funnel, the first fourth of the sales...

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5 Questions to Ask IT Before a Project Kicks Off

noreply@blogger.com (Mark H Daniels) — Mon, 29 Nov 2010 20:12:00 +0000

This quick article is worth the read for anyone implementing any project, not just IT, once you get past the, "are your people qualified" question because whatever it is, infact requires a degree of...

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A HaB2B Copywriting, Sales and Marketing Thanksgiving Lesson

noreply@blogger.com (Mark H Daniels) — Wed, 24 Nov 2010 11:45:00 +0000

With Thanksgiving and Thanksgiving sales about to become painfully real for consumers (just watch the tramplings on the evening news later on Thursday and throughout the weekend) we in B2B should...

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How to make less sales calls and write fewer sales letters

noreply@blogger.com (Mark H Daniels) — Tue, 23 Nov 2010 11:16:00 +0000

Simply, stop making your communication about you. It’s not about you; it’s about what your buyer wants and needs. There is an inverse correlation between a buyer’s need/ want and the number of...

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The Truth About Free- Customers will still pay if the story is strong enough

noreply@blogger.com (Mark H Daniels) — Mon, 22 Nov 2010 16:59:00 +0000

www.mysaleshero.net/10212010report.aspx Ad Age online magazine reported a story about the London Telegraph newpaper selling 600,000 extra copies of the paper in 10 days...

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Defining and Building Value, And the Irresistible Offer to Shorten the Sales Cycle

noreply@blogger.com (Mark H Daniels) — Fri, 19 Nov 2010 11:00:00 +0000

Let’s get this out of the way first. If your buyer doesn’t have the money to spend, you have an uphill battle. That is, unless your buyer’s need is extreme. There is a direct relationship between the...

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Building an Incentive and Irresistible Offer

noreply@blogger.com (Mark H Daniels) — Wed, 17 Nov 2010 18:56:00 +0000

Creating compelling incentives and irresistible offers is probably the second hardest skill for any person in sales and marketing to develop. And it is a skill that greatly reduces the number of...

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Turning Customers into Salespeople

noreply@blogger.com (Mark H Daniels) — Tue, 26 Oct 2010 16:33:00 +0000

Connect the dots and turn customers into salespeople and more revenue. I read an Entrepeneur.com article about how three small businesses use referrals to generate business and wanted to...

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Middlesex County New Jersey Business Group Hosts My Sales Hero

noreply@blogger.com (Mark H Daniels) — Wed, 13 Oct 2010 18:34:00 +0000

If you live in or around Middlesex County, New Jersey check this out... Limited Seating Small Business Strategies Session October 21 in South Plainfield. Mark H. Daniels of My Sales Hero, a...

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Learn What Separates the Super Salesman from the Superfluous Salesmouse.

noreply@blogger.com (Mark H Daniels) — Wed, 29 Sep 2010 19:38:00 +0000

Interested in what separates the salesman from the salesmouse? Read this short, clear article by Ken Thoreson posted at Raintoday.com: 10 Traits Buyers Seek in Sales Superstars - RainToday If...

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Customer Service Coincidental Story

noreply@blogger.com (Mark H Daniels) — Wed, 22 Sep 2010 21:19:00 +0000

Coincidence is a powerful thing; and an observant person can find threads, or themes (what many call coincidence) in many places. After posting the customer service satistics from the WSJ...

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Is Your Business Making These Customer Service Mistakes?

noreply@blogger.com (Mark H Daniels) — Wed, 22 Sep 2010 19:18:00 +0000

72% just wanted to express their anger. Only 33% had the chance. An article in today's Wall Street Journal featured some staggeringly frightening figures from a 2007 study done by...

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A Sexy Sales and Copywriting Lesson- Actively Listening Versus Looks Like Listening

noreply@blogger.com (Mark H Daniels) — Tue, 03 Aug 2010 09:55:00 +0000

Listening is sexy. It makes the person talking important. Everyone wants to be important, and sexy. Listen more in your sales meetings and copywriting and watch the...

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