SEO Software

How Not to Optimize a Search-Engine Optimization Domain Name

Samuel J. Scott — Tue, 22 Nov 2011 19:40:40 +0000

As I always write on this SEO blog, I am not the world’s foremost expert on search-engine marketing — I am not perfect, by any measure. Rather, I take what I have learned from the giants in the field and then tell what I learn from my practical applications of their theories. In this essay, [...]

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Small Business, SEO, and “Buffy”

Samuel J. Scott — Mon, 10 Oct 2011 22:49:16 +0000

I love “Buffy the Vampire Slayer.” And I mean that as both a fan of the television program as well as an SEO analyst and Internet marketer. Here’s what I mean. Longtime readers will know that I have two websites that I publish as hobbies in addition to my day job: Considerations, a current-events essay [...]

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How to Use Google Analytics Advanced-Segments for SEO

Samuel J. Scott — Fri, 30 Sep 2011 14:42:52 +0000

The basic Google Analytics interface, as most SEO experts know, is simple enough to use — and that is a credit to the search-engine giant for offering such a platform free of charge. However, there are limitations that become apparent unless one knows how to use the system in an advanced manner. Here is one [...]

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The 5 Social-Media Bloggers You Need to Read

Samuel J. Scott — Mon, 12 Sep 2011 19:48:45 +0000

In a prior post, I identified the top SEO experts who one should follow to learn how the industry changes on a monthly, weekly, or even daily basis. Here, I wanted to do the same for social-media bloggers. As I wrote in that earlier article, I moved to online marketing after my journalism career and [...]

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What SEO Analysis Teaches About 9/11 and Human Nature

Samuel J. Scott — Sun, 11 Sep 2011 22:45:17 +0000

BOSTON, September 11, 2001, and JERUSALEM, September 11, 2011 — I was driving a U-Haul truck from the Dorchester neighborhood of Boston through downtown and then to Cambridge when I was stuck in the center neighborhood of Beacon Hill. The historic streets had always been extremely narrow and prone to traffic jams. So, I waited. [...]

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The 5 SEO Experts You Need to Follow

Samuel J. Scott — Sat, 10 Sep 2011 21:56:44 +0000

If you follow only five blogs on online marketing, SEO, and related topics, do not include mine among them. And I mean that. I have been working in various Internet-marketing capacities since towards the end of my journalism career in 2006 — whether as a semi-professional blogger here and at my Considerations journalism-website; as marketing [...]

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The Social-Media Impact on SEO and Marketing

Samuel J. Scott — Sat, 10 Sep 2011 15:00:48 +0000

In a prior post on how social-media today will impact SEO in the future, I discussed the reasons that personalization is becoming so important. In just one example, different websites appear in search results — based on my research at the time — for “news blogs” depending on one’s language and geographic location. Now, it [...]

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SEO URL Tips for Blogs and Online Marketing

Samuel J. Scott — Fri, 09 Sep 2011 15:10:51 +0000

Search engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many [...]

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Popular Blogs: How to Create and Market One

Samuel J. Scott — Wed, 07 Sep 2011 19:53:15 +0000

If you cannot research, write, and publish a quality, original, expert, insightful article on the topic you cover at a moment’s notice within an hour, you will never have one of the Internet’s most-popular blogs in your given niche. OK. Did I scare you enough? Good. Here’s why. According to various authoritative sources, there are [...]

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How to Help Your Marketing During the Social-Media Week

Samuel J. Scott — Sat, 27 Aug 2011 15:30:11 +0000

Your social-media week, whether you are working for either clients or yourself, likely consists of the following general actions: Posting something to the Facebook page once a day Sending a few tweets a day Asking Questions or providing Answers on LinkedIn once a day Replying and commenting when warranted Lather, rinse, and repeat every few [...]

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Duplicate Content and Keyword Cannibalization

Samuel J. Scott — Fri, 19 Aug 2011 21:30:59 +0000

In a prior post, I discussed the practice of article-marketing automation in attempts to rank highly for more-general keywords that have high levels of online traffic. Especially after Google’s Pandora update, such attempts will increasingly have no effect at best or will incur search-engine penalties at worst. Google, for obvious reasons, wants to return search [...]

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YouTube SEO Tips to Get Your Video in Google Search-Results

Samuel J. Scott — Wed, 17 Aug 2011 18:29:05 +0000

A video that uses YouTube SEO for a given keyword is fifty times more likely to make it onto the first page of Google than a text page that is optimized for the same search-term. If that is not reason enough to expand your blog or website’s SEM efforts into video, then I do not [...]

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How to Buy Links and Sell Them the Google-Approved Way

Samuel J. Scott — Fri, 12 Aug 2011 13:15:26 +0000

Thou Shalt Not Offend The Google. If you have worked in SEO for even a short amount of time or have even started to market your website or blog, then you surely understand that it is important to do what the search-engine giant likes if you want to gain higher rankings in its search results. [...]

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What SEO-Page Optimization Really Means

Samuel J. Scott — Tue, 09 Aug 2011 18:14:04 +0000

Imagine that I were to ask you one question: “What is the purpose of SEO-page optimization?” What would you say — really? Many wannabe online marketers — like an Israeli online-gambling company that looked to hire me without understanding mean SEM based on the best average results and the basic strategy involved — naturally give [...]

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SEO Reporting: The Intangible Factors to Remember

Samuel J. Scott — Tue, 09 Aug 2011 13:00:06 +0000

When it comes to SEO reporting on the effectiveness of a person or company’s website, there are countless tools to use. In prior posts on quality analysis of SEM data on backlinks and how to use the All-In-One SEO Pack for WordPress, I gave a few ideas. Our page on finding a good SEO-software tool [...]

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Mean SEM Needs to Focus on Conversions, Not Traffic

Samuel J. Scott — Sat, 06 Aug 2011 14:00:53 +0000

So when I was once offering Boston and Israel SEO consultant-services before taking my current day-job at The Cline Group, I went to meet with a new online-gambling company in the Tel Aviv area that was interested in hiring me. The owner and the CEO both summarized their desires as such: “We would want you [...]

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SEM Data: How to Perform Backlink Analysis

Samuel J. Scott — Sat, 30 Jul 2011 19:43:21 +0000

Whether you use SEO software or compile a bunch of Excel spreadsheets on your own, it is important to know how to use all of the SEM data at your disposable — after all, it can quickly become overwhelming. Although I have written previously on how social-media today is starting to influence a website’s ranking [...]

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All-in-One SEO Pack: How to Use it in WordPress Blogs

Samuel J. Scott — Sun, 24 Jul 2011 17:09:34 +0000

In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important. On-page [...]

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An SEO Guide to Overoptimization

Samuel J. Scott — Mon, 11 Jul 2011 13:00:01 +0000

One of the benefits of writing my own personal SEO-guide blog is that I can test changes and then report positive or negative results without worrying that my personal studies may damage the websites of my company or our clients at my day job. I was reminded of this principle when I recently tested an [...]

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Running Blogs: How to Use SEO and Social Media Effectively

Samuel J. Scott — Wed, 22 Jun 2011 13:00:28 +0000

Third in an ongoing series My two prior posts on lost blogs and search-engine optimization using an SEO pack were, I admit, fairly negative — so now I will change tracks to tell readers about the best strategies for running blogs as opposed to what NOT to do. But before I do so, I must [...]

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