<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7561677249277278284</id><updated>2024-12-18T21:19:39.853-06:00</updated><category term="Alan Cooper"/><category term="Amazon"/><category term="Bing"/><category term="Google"/><category term="IXDA"/><category term="Interaction Design"/><category term="Learn"/><category term="Steve Jobs"/><category term="Video"/><category term="death grip"/><category term="iphone 4.0"/><category term="leader"/><category term="leadership"/><category term="traits"/><category term="user experience"/><title type='text'>My Window to Express Design Thoughts</title><subtitle type='html'>Design is the intrinsic element of lifestyle - the essence of living. The more we talk, the more we explore it. &lt;br&gt;&lt;br&gt;</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><link rel='next' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default?start-index=26&amp;max-results=25&amp;redirect=false'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>53</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-8864915741364857789</id><published>2016-03-30T12:26:00.003-05:00</published><updated>2016-03-30T12:26:49.330-05:00</updated><title type='text'>Can you produce Apple-quality products and experiences using the highly autonomous environment you see at Google? </title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;http://www.bargainteers.com/wp-content/uploads/2014/06/apple-google.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://www.bargainteers.com/wp-content/uploads/2014/06/apple-google.jpg&quot; height=&quot;118&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;Here is what I think: I am not sure if Apple was popular for products or because Steve Jobs was selling its products. Moreover, how do we know if Google is not popular.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;I have an iPhone, iPad, and Macbook at home for personal use. However, most of my work happens on Google&#39;s software (Chrome, Google Search, Gmail, Drive, etc.). Google software ecosystem is phenomenal and works really well.&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;The latest android update ‘Marshmallow’ move android phone experience at par with Apple. More devices in the world run on Android than iOS. Therefore, to deduce that autonomy decreases quality would not be fair.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;Apple could work and became successful in autonomous mode because of the brilliance and thought leadership of Steve Jobs. The new product line from Apple after Steve’s death does not excite me anymore. Perhaps, in couple of years Apple will look for a new CEO. The downside with autonomous companies are their dependence on a leader to handhold the employees. Google on the other hand can work with any CEO with very limited oversight or direction and continue developing breakthrough products.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;background-color: white; color: #141823; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px;&quot;&gt;I think none of the approach is right or wrong; we will find successful companies across the spectrum - with Google on one end and Apple on another.&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/8864915741364857789/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2016/03/can-you-produce-apple-quality-products.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8864915741364857789'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8864915741364857789'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2016/03/can-you-produce-apple-quality-products.html' title='Can you produce Apple-quality products and experiences using the highly autonomous environment you see at Google? '/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-3417589783712416179</id><published>2016-02-04T12:00:00.001-06:00</published><updated>2016-02-04T12:13:07.835-06:00</updated><title type='text'>Key Takeaways from Product Management + UX Conference</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;I attended &lt;a href=&quot;http://rosenfeldmedia.com/&quot; target=&quot;_blank&quot;&gt;Rosenfeld Media&lt;/a&gt;&#39;s&amp;nbsp;&lt;a href=&quot;http://rosenfeldmedia.com/announcements/announcing-the-program-for-product-management-ux-conference/&quot; target=&quot;_blank&quot;&gt;Product Management + UX Conference&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;Below are some of the key takeaways:&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br class=&quot;Apple-interchange-newline&quot; /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;blockquote class=&quot;tr_bq&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;color: #351c75; font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;b&gt;You are not building software, you are changing the world by solving people&#39;s problems!&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/blockquote&gt;
&lt;/div&gt;
&lt;span class=&quot;s1&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;hr /&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;span class=&quot;s1&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;On product strategy and teams:&lt;/span&gt;&lt;/div&gt;
&lt;ul class=&quot;ul1&quot;&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Strategy is essentially an intent rather than a plan.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s4&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt;There is no such thing as UX strategy, technology strategy, or business strategy. There is only one strategy, &lt;/span&gt;&lt;span class=&quot;s6&quot;&gt;it’s called&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt; product strategy.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s7&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s1&quot;&gt;We build collaborative teams. We emphasize skills not roles, therefore, we must emphasize comprehensive strategy, not discipline specific strategy.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;The real problem in organizations: a lack of organizational value for UX design. Bring UX to the table!&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s4&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt;Core product team consists of PM, UX, and Lead Engineer. All of them have common goals and concerns and need each other’s support and help to achieve success.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;hr /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;How UX can influence executive decisions:&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;1. Understand ALL aspects of the business (finance, legal, marketing, pricing, sales, release cycles, etc.)&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;2. Use high-fidelity prototype to communicate new ideas&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;3. Communicate value by showing data from users (prototype testing or research)&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s3&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s3&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;What makes a good product team:&lt;/span&gt;&lt;/div&gt;
&lt;ul class=&quot;ul1&quot;&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Good product teams celebrate when they achieve their objectives. Bad teams celebrate when they finally release something.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Good product teams have PM-UX-Engg. side by side, embrace the give and take between the functionality, the experience, and the enabling tech.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Good product teams are skilled with many techniques to rapidly try out product ideas to determine which are truly worth building.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s4&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt;Good teams get their ideas from OKRs (Objective – Key Results), customer pain points &amp;amp; struggles, and applying new technology.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;Myth: Engineers create products for themselves.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s3&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;Truth: Engineers are great problem solvers and passionate to create great products, but they can&#39;t connect to customers. UXers can help them to connect with customers.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s3&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt; &lt;span class=&quot;s3&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;To win, you need a team of missionaries not mercenaries.&lt;/span&gt;&lt;/div&gt;
&lt;ol class=&quot;ol1&quot;&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Know your Mission&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Set your Objectives&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Choose your Actions&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Learn from your Results&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;Advice for PMs&lt;/span&gt;&lt;/div&gt;
&lt;ol class=&quot;ol1&quot;&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s4&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt; UXers can make you heroes by filling knowledge gaps. Leverage their UX skills to fill your knowledge gaps.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li3&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;Stop relying on and using surveys, they rarely paint the true picture. Go find customer’s real pains and struggles by watching them work &lt;/span&gt;&lt;span class=&quot;s8&quot;&gt;with your products. Ask for UX help.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s4&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s5&quot;&gt;Customer meetings are a rare opportunity to learn. Include UXers in customer meetings.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span class=&quot;s5&quot; style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;Advice for&amp;nbsp;UXers&lt;/span&gt;&lt;/div&gt;
&lt;ol class=&quot;ol1&quot;&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Be there early to shape the product roadmap. Work with PMs to help them shape the roadmap.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Listen and talk to PMs to identify knowledge gaps and help PMs fill them.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Let PMs be. Let them do what they want to do.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;li1&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s2&quot;&gt;&lt;/span&gt;&lt;span class=&quot;s3&quot;&gt;Just like a crime-board from detective movies, keep your hypothesis and UX experiments VISIBLE to everybody. Do not rush to PPT.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;hr /&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s3&quot;&gt;Porto (prototype)-persona is a persona based on guesses and assumptions. Every product company has enough info to create it. Use &lt;/span&gt;&lt;span class=&quot;s5&quot;&gt;proto-persona to create new products.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;helvetica neue&amp;quot; , &amp;quot;arial&amp;quot; , &amp;quot;helvetica&amp;quot; , sans-serif;&quot;&gt;&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;hr /&gt;
&lt;div class=&quot;p1&quot;&gt;
&lt;/div&gt;
&lt;div class=&quot;p2&quot;&gt;
&lt;span class=&quot;s5&quot;&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;
&lt;ul class=&quot;ul1&quot;&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/3417589783712416179/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2016/02/takeaways-from-product-management-ux.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/3417589783712416179'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/3417589783712416179'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2016/02/takeaways-from-product-management-ux.html' title='Key Takeaways from Product Management + UX Conference'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-1973947618710729486</id><published>2015-03-27T15:38:00.002-05:00</published><updated>2015-03-27T19:34:30.236-05:00</updated><title type='text'>Wake up your inner child...</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;http://myempoweredworld.com/wp-content/uploads/2014/10/bigstock-Silhouette-of-child-on-the-bea-17467202.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;http://myempoweredworld.com/wp-content/uploads/2014/10/bigstock-Silhouette-of-child-on-the-bea-17467202.jpg&quot; height=&quot;424&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;What is your mindset?&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;This &lt;a href=&quot;http://www.brainpickings.org/2014/01/29/carol-dweck-mindset/&quot; target=&quot;_blank&quot;&gt;article&lt;/a&gt; on &lt;a href=&quot;http://brainpickings.com/&quot;&gt;brainpickings.com&lt;/a&gt; provide a good overview on different mindset types.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;As far as I
understand, a mindset encompasses everything related to our brain: beliefs,
thoughts, actions, and behavior. A mindset is never fixed, it evolves every
moment. It&#39;s been confirmed that patterns of neuron-firing change with time and
every action we take - our mind is plastic, it&#39;s malleable. The question is
whether we are changing our minds to work better or worse. Our thought patterns
and actions influence and change the way our mind works.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;When I started my
career as an industrial designer. I am sure, I had a growth mindset. I loved
experimenting with new materials, technologies, etc. without the fear of
failure or retribution. But working in the corporate culture for years,
perhaps, had got a hold of me and my mindset changed. After reflecting on my
mindset a year back, I realized my mindset had become somewhat fixed; I am not
ashamed of letting everybody know about this. But I got aware of the problem
and started working towards it.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;How did I know my
mindset had become fixed? For the reasons listed below:&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;ol style=&quot;direction: ltr; font-family: Calibri; font-size: 11.0pt; font-style: normal; font-weight: normal; margin-bottom: 0in; margin-left: .375in; margin-top: 0in; unicode-bidi: embed;&quot; type=&quot;1&quot;&gt;
&lt;li style=&quot;margin-bottom: 0; margin-top: 0; vertical-align: middle;&quot; value=&quot;1&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11.0pt; font-style: normal; font-weight: normal;&quot;&gt;I was afraid of failure;
     therefore, I tried to procrastinate new things&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;margin-bottom: 0; margin-top: 0; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11.0pt;&quot;&gt;I was afraid of
     embarrassment; therefore, I didn’t speak out new wild ideas aloud&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;margin-bottom: 0; margin-top: 0; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11.0pt;&quot;&gt;I found comfort in doing the
     same thing, over and over again.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;So, how did I fix my
mindset or changed it from fixed to growth? I used the following
strategies:&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;ol style=&quot;direction: ltr; margin-bottom: 0in; margin-left: 0.375in; margin-top: 0in; unicode-bidi: embed;&quot; type=&quot;1&quot;&gt;
&lt;li style=&quot;font-size: 11pt; font-style: normal; margin-bottom: 0px; margin-top: 0px; vertical-align: middle;&quot; value=&quot;1&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11pt; font-style: normal;&quot;&gt;&lt;b&gt;Learn&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11pt; font-style: normal; font-weight: normal;&quot;&gt;: Instead of looking at
     everything as a success or a failure. You should look at every task as an
     opportunity to learn something new. Failures should no longer be dreadful,
     you should consider them learning opportunities. Add an element of fun to
     whatever you do. Fun takes away the stress and negativity from mundane and
     important tasks alike and infuses positivity and playfulness.&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;margin-bottom: 0px; margin-top: 0px; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;font-size: 11pt;&quot;&gt;&lt;b&gt;Embrace Setbacks&lt;/b&gt;: A setback
     can happen&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 14.6666669845581px; font-style: normal; font-weight: normal;&quot;&gt;only&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt;&quot;&gt;when you are making a progress; therefore, setback is a good thing to happen. It means you
     are working towards a goal and moving forward. &amp;nbsp;Setback means you are&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 14.6666669845581px;&quot;&gt;trying&lt;/span&gt;&lt;span style=&quot;font-size: 11pt;&quot;&gt;&amp;nbsp;to come out of misery. A few negative spikes, now
     and then, do not make the bullish trend bearish. What matters is the
     overall trend instead of these occasional setbacks. Again, embrace and
     learn from setbacks.&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 11pt; font-style: normal; margin-bottom: 0px; margin-top: 0px; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11pt;&quot;&gt;&lt;b&gt;Empathize&lt;/b&gt;: Instead of
     competing with people around you, treat them as your friends. Treat your
     boss as a friend, colleagues as a friend, customers as a friend.
     Considering them as friend, even mentally, will help you to empathize with
     them. When you start empathizing with other people, you make better
     connections. You make connections that are not only professional but
     emotional also; and emotional connections ring and resonate better. You
     become more compassionate. How to empathize? &lt;a href=&quot;http://www.mindtools.com/pages/article/EmpathyatWork.htm&quot; style=&quot;font-weight: normal;&quot; target=&quot;_blank&quot;&gt;Read this...&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 11pt; font-style: normal; margin-bottom: 0px; margin-top: 0px; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11pt;&quot;&gt;&lt;b&gt;Be Grateful&lt;/b&gt;: This is an
     extension of the above bullet, but being grateful for people around you
     and material comforts you possess is very important. The feeling of
     gratefulness opens your mind. You start appreciating the world around you. Start telling people how awesome they are. Start sending &#39;thank you&#39; emails. How to become grateful? &lt;a href=&quot;http://www.unstuck.com/gratitude.html&quot; style=&quot;font-weight: normal;&quot; target=&quot;_blank&quot;&gt;Read this...&lt;/a&gt;&lt;br /&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 11pt; font-style: normal; margin-bottom: 0px; margin-top: 0px; vertical-align: middle;&quot;&gt;&lt;span style=&quot;font-family: Verdana, sans-serif; font-size: 11pt;&quot;&gt;&lt;b&gt;Meditate&lt;/b&gt;: Meditation helps
     with mindfulness, which is a necessary element for the growth mindset.
     Mindfulness increases calmness and decreases stress. Meditation reduces
     the unwanted adrenaline surge in the body and helps us to focus and
     reflect. You perform things which you were afraid of in the past.
     Meditation removes the chronic resistance to unwanted thoughts and
     feelings. Instead of us fighting those feeling, meditation teaches us to
     embrace them. &lt;a href=&quot;http://www.headspace.com/&quot; style=&quot;font-weight: normal;&quot; target=&quot;_blank&quot;&gt;Headspace&lt;/a&gt; is a good meditation app to try.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;!--StartFragment--&gt;

























&lt;!--EndFragment--&gt;&lt;br /&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;If you do all the
things mentioned above, you&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;will start
to feel good about your life, other people&#39;s lives, and the world around you.
You will stop seeing new things or people as a threat. Instead, you will start
embracing them, and look at them with the mindset of curiosity, fun,
playfulness, and learning. The mindset of a child.&amp;nbsp;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;font-size: 11pt; margin: 0in;&quot;&gt;
&lt;span style=&quot;font-family: Verdana, sans-serif;&quot;&gt;Wake up your inner child…&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/1973947618710729486/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2015/03/wake-up-your-inner-child.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1973947618710729486'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1973947618710729486'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2015/03/wake-up-your-inner-child.html' title='Wake up your inner child...'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-1080714689428854417</id><published>2014-11-18T11:54:00.002-06:00</published><updated>2014-11-18T11:54:26.878-06:00</updated><title type='text'>Vote for My Entry for Optimal Workshop&#39;s WUD Competition</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://optimalworkshop.wishpond.com/competition/entries/9760389&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot; target=&quot;_blank&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE3f_9zKgj1ufL9eLocRK4iEj2fcx_6e6WNtacSxHkyEmQSzBPVb0txefc8bgkrsdDkzQjk59V-uYLEOD00obSridxPQPchBsiks5yRiTehaRSpxx-6dYV_f0byMPyWlhv8RcZP9tm9IU/s1600/Pen+Clicking.jpeg&quot; height=&quot;640&quot; width=&quot;480&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/1080714689428854417/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2014/11/vote-for-my-entry-for-optimal-workshops.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1080714689428854417'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1080714689428854417'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2014/11/vote-for-my-entry-for-optimal-workshops.html' title='Vote for My Entry for Optimal Workshop&#39;s WUD Competition'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE3f_9zKgj1ufL9eLocRK4iEj2fcx_6e6WNtacSxHkyEmQSzBPVb0txefc8bgkrsdDkzQjk59V-uYLEOD00obSridxPQPchBsiks5yRiTehaRSpxx-6dYV_f0byMPyWlhv8RcZP9tm9IU/s72-c/Pen+Clicking.jpeg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-7482853413514084030</id><published>2014-02-06T12:34:00.004-06:00</published><updated>2014-02-06T12:34:56.054-06:00</updated><title type='text'>How to Change Icon Color in 7 Steps</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;As a user experience architect, I do not do visual design myself. However, last month I needed to change the colors of some icons that was handed over to me (from Grey to Blue). I thought that should be simple and straightforward task. I searched online for the Photoshop solution but I did not find anything useful. I found vague &lt;a href=&quot;http://stackoverflow.com/questions/10459773/change-white-png-image-to-specific-colour&quot;&gt;responses&lt;/a&gt; on &lt;a href=&quot;http://stackoverflow.com/&quot;&gt;StackOverflow&lt;/a&gt;, which were least helpful to me.&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;So, I got in touch with my visual designer friend to demystify the approach. He gave me the solution that was straightforward and simple and worked for mono-colored icons. Here are the steps:&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Import the icon in Photoshop.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Using Marquee too, select the area you want to apply the new color to.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Lock the layer.&lt;/span&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA5A_Ir90A-jHVOBMazSpo8G90Ab88c4b3tqSOW2XD6byYEKmIkMsjJ50CpLeay_BiVhfCEIWFT9xkP10u-Gu2gZtoksqcq-ZDV2Po8EV2jFYA_TmFUA72jmwCws5nmqKQQsr6nCUwycA/s1600/Lock.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA5A_Ir90A-jHVOBMazSpo8G90Ab88c4b3tqSOW2XD6byYEKmIkMsjJ50CpLeay_BiVhfCEIWFT9xkP10u-Gu2gZtoksqcq-ZDV2Po8EV2jFYA_TmFUA72jmwCws5nmqKQQsr6nCUwycA/s1600/Lock.png&quot; height=&quot;132&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Select the foreground color by picking on the foreground color icon in left hand tool bar.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoESfl0df-D-T26Zmz9RYWPZ5SVDRkjp44DCBSYXuKXxmjqCxck1CJWMKqH8J5MsFGdviEk_DLCTipHgtCJAXGgkIf1DZk-Q2_dF5oDzmiVV1TNI59RGWVjYS4GBJhaaoRYDsGyyhXXSY/s1600/Foreground.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoESfl0df-D-T26Zmz9RYWPZ5SVDRkjp44DCBSYXuKXxmjqCxck1CJWMKqH8J5MsFGdviEk_DLCTipHgtCJAXGgkIf1DZk-Q2_dF5oDzmiVV1TNI59RGWVjYS4GBJhaaoRYDsGyyhXXSY/s1600/Foreground.png&quot; height=&quot;162&quot; width=&quot;320&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Enter the desired color values in the Color Picker dialog box and hit OK.&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;In &quot;Edit&quot; click on &quot;Fill..&quot; or hit &quot;Shift+F5&quot; to invoke Fill dialog box. Ensure &quot;Foreground Color&quot; is selected in the dropdown menu and hit OK.&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Save the image with a different name.&lt;/span&gt;&lt;/div&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Enjoy changing icon colors!&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/7482853413514084030/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2014/02/how-to-change-icon-color-in-7-steps.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7482853413514084030'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7482853413514084030'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2014/02/how-to-change-icon-color-in-7-steps.html' title='How to Change Icon Color in 7 Steps'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA5A_Ir90A-jHVOBMazSpo8G90Ab88c4b3tqSOW2XD6byYEKmIkMsjJ50CpLeay_BiVhfCEIWFT9xkP10u-Gu2gZtoksqcq-ZDV2Po8EV2jFYA_TmFUA72jmwCws5nmqKQQsr6nCUwycA/s72-c/Lock.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-4102762424634239140</id><published>2013-10-29T09:58:00.002-05:00</published><updated>2013-10-29T09:58:18.122-05:00</updated><title type='text'>My Designer Hubby - FedEx Logo</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy2KDJj5o2Tx4u5jYhPojb9uvoqEDLSYqKxubUHWQdBQG1ZP9EXi-NMMl8xjNJcBl_H0hUFvRaoGo07Asi35qCXXcGMHZPKiA4OLtgJ8epUqKhBJxuv6N_MQ7fdclgC3qe9DkiZq9QDbg/s1600/P1+-+Fedex.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;194&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy2KDJj5o2Tx4u5jYhPojb9uvoqEDLSYqKxubUHWQdBQG1ZP9EXi-NMMl8xjNJcBl_H0hUFvRaoGo07Asi35qCXXcGMHZPKiA4OLtgJ8epUqKhBJxuv6N_MQ7fdclgC3qe9DkiZq9QDbg/s320/P1+-+Fedex.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/4102762424634239140/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2013/10/my-designer-hubby-fedex-logo_29.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/4102762424634239140'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/4102762424634239140'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2013/10/my-designer-hubby-fedex-logo_29.html' title='My Designer Hubby - FedEx Logo'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy2KDJj5o2Tx4u5jYhPojb9uvoqEDLSYqKxubUHWQdBQG1ZP9EXi-NMMl8xjNJcBl_H0hUFvRaoGo07Asi35qCXXcGMHZPKiA4OLtgJ8epUqKhBJxuv6N_MQ7fdclgC3qe9DkiZq9QDbg/s72-c/P1+-+Fedex.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-5121519072592389610</id><published>2013-08-01T15:39:00.001-05:00</published><updated>2013-08-01T15:39:36.934-05:00</updated><title type='text'>Is Responsive Design the Answer to Mobile Design?</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi69DSCAPgg1-vGIwz_LVpX0-mxABYBjki4A_ccN6GpEtSb9_Vs8nH1oREkwJCWtEsGfsiyvEGL1a2NE2TTCOYTOEKoMR6kKWKpHyWpDhboUa8wRS2B8-baJhuoR6e1v0VEnvwW4A09cs8/s1600/responsive_web_design.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;193&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi69DSCAPgg1-vGIwz_LVpX0-mxABYBjki4A_ccN6GpEtSb9_Vs8nH1oREkwJCWtEsGfsiyvEGL1a2NE2TTCOYTOEKoMR6kKWKpHyWpDhboUa8wRS2B8-baJhuoR6e1v0VEnvwW4A09cs8/s320/responsive_web_design.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Mobile design has come a long way. It all started with
native apps, then came an era of hybrid apps, then designers went crazy for mobile
web (creation of mobile version of websites).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Lately, designers and developers are beating the drum for “Responsive
Design.”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;At least for now, responsive design appears to be a silver
bullet to address all the design issues pertaining to various screen sizes – it
is very promising. Responsive design works on the philosophy of: “design once
and for all.” Meaning, there is no need to maintain multiple sites, which helps
decreasing the development costs. The site – with a single url – renders itself
differently on different devices by analyzing the query type using flexible
grids, layouts.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;So, is responsive design truly the solution to all problems?
Most of the posts and blogs indicate that it really depends on user’s context
than anything else. Some companies are creating a mash-up of both mobile and regular
sites.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;eSurance realized that their mobile users had different
content needs than desktop users. For example, the mobile users needed contact
and policy information handy in case of an accident. On the other hand, desktop
users don’t really care for this kind of information. Therefore, they had to
create two different sites. Responsive design didn&#39;t work for them.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;In conclusion, there is no shortcut to identify whether a
responsive site or two different sites – one for desktop and one for mobile
users – are required. Therefore, as designers it’s our prerogative to go hard
on user research to identify correct user scenarios and design accordingly.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/5121519072592389610/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2013/08/is-responsive-design-answer-to-mobile.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/5121519072592389610'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/5121519072592389610'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2013/08/is-responsive-design-answer-to-mobile.html' title='Is Responsive Design the Answer to Mobile Design?'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi69DSCAPgg1-vGIwz_LVpX0-mxABYBjki4A_ccN6GpEtSb9_Vs8nH1oREkwJCWtEsGfsiyvEGL1a2NE2TTCOYTOEKoMR6kKWKpHyWpDhboUa8wRS2B8-baJhuoR6e1v0VEnvwW4A09cs8/s72-c/responsive_web_design.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-6239709049926692646</id><published>2013-04-08T13:58:00.001-05:00</published><updated>2013-04-08T13:59:24.508-05:00</updated><title type='text'>Design Lessons - iPad Application for Supplemental Insurance Agents</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div style=&quot;text-align: left;&quot;&gt;
&lt;/div&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Lately, I designed an iPad app for supplemental insurance agents for a global client based out of Chicago. Designing for mobile is always fun because of its connectivity and size constraints. Below are some of the design lessons from the insurance domain that I would like to share.&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;h4 style=&quot;text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Supplemental Insurance Industry Context&lt;/span&gt;&lt;/h4&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;The retention rate for sales agents is very low, at least for this client. Every year 2000 new sales agents are recruited to maintain an average of 1300 agents on payroll.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;For effective selling, agent training is a significant part of the hiring process. Due to low retention rate, the training costs are pretty high.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;h4 style=&quot;text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Sales Agent Usage Context&lt;/span&gt;&lt;/h4&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Uses heavy paper binders for references on medications, sickness, product related brochures, during sales process&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Spends significant time prospecting – customer conversion rate is less than 10%&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Services customers in various locations; therefore, internet connectivity on iPad cannot be taken for granted&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Works with both office and residential customers&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Works at variety of locations: parks, coffee shops, fairs, homes, offices, inside the car, etc.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;h4 style=&quot;text-align: left;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Design Considerations&lt;/span&gt;&lt;/h4&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Design for portrait mode (default) to accommodate more content (long forms, brochures, etc.).&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Divide the content (long forms) in multiple sections and sub sections with expand and collapse&amp;nbsp;functionality&amp;nbsp; For e.g. create a master section with expand/collapse functionality and create nested sub-sections with their own expand/collapse controls.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQSIZXpP57IsPhGY2ntTYSDMSdwRsK41faxzeenIGWP9v57kjKhRTpMxPFFtOYn2HiVkeAvNIEU0cyhUWtv5gfaxcocv556StHvujSYzK-GmegIJtDTPE2gjTxe3boAGnmgP0G1QokJOU/s1600/1.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;105&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQSIZXpP57IsPhGY2ntTYSDMSdwRsK41faxzeenIGWP9v57kjKhRTpMxPFFtOYn2HiVkeAvNIEU0cyhUWtv5gfaxcocv556StHvujSYzK-GmegIJtDTPE2gjTxe3boAGnmgP0G1QokJOU/s320/1.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Use lookups with both alphabetical (A -&amp;gt; Z) navigation and search capabilities to reduce errors. List of medications and health conditions can be pretty long; their names are confusing and&amp;nbsp;homo-phonic&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1qB2kn-lMEvpBrjA2fuba9AEx6tepT3NmnxtzsAp43HQgNtzcKfA25IQAXSmeVnD8b53cuAi65BnsecsaIF5WMU3MW5DwDlq6oLrLqYoZ-GFJOxfbJz7nwaPUeNmAcjyYAql8mSn0lmw/s1600/2.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;245&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1qB2kn-lMEvpBrjA2fuba9AEx6tepT3NmnxtzsAp43HQgNtzcKfA25IQAXSmeVnD8b53cuAi65BnsecsaIF5WMU3MW5DwDlq6oLrLqYoZ-GFJOxfbJz7nwaPUeNmAcjyYAql8mSn0lmw/s320/2.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
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&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Reduce key strokes wherever possible, typing on iPad is not very user friendly. For e.g. Carry over the information that’s already entered in the form; e.g. names, addresses, etc.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim9uOfLBykls6ksP96QdpnsSDFKtSiPdD3Q28IPr561BjmW5Nqy_F-WHFrea08hEWPy6ASQyimC2H4DCp7mt6NxUUN1SF-dbIoxcH65kKxWyGHzn_kCghyphenhyphenU2BzV2brzEp1nAF2yo7QQh4/s1600/3.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;116&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim9uOfLBykls6ksP96QdpnsSDFKtSiPdD3Q28IPr561BjmW5Nqy_F-WHFrea08hEWPy6ASQyimC2H4DCp7mt6NxUUN1SF-dbIoxcH65kKxWyGHzn_kCghyphenhyphenU2BzV2brzEp1nAF2yo7QQh4/s320/3.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Use wizards, wherever possible, to ensure 100% form completion and reduce training costs. Do not create a linear wizard; instead, allow the agent to hop back and forth between various steps – sales process is highly dynamic and unpredictable. A customer may demand an agent to show something from a step which may not be the next.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pnbXHJtZLvOH8wh8im3tBTCfmBRVbnWKx2gWkXTNu3TB8G1Q0q5ArGe8mIxyOfCEPxB4TSSpoebQlfkQUVN81YrjIcuxoS4WrW7vXyJ6soprGKSf51aLOPobxeEw6zfi_ctu25Zp0bk/s1600/4.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;20&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pnbXHJtZLvOH8wh8im3tBTCfmBRVbnWKx2gWkXTNu3TB8G1Q0q5ArGe8mIxyOfCEPxB4TSSpoebQlfkQUVN81YrjIcuxoS4WrW7vXyJ6soprGKSf51aLOPobxeEw6zfi_ctu25Zp0bk/s320/4.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Allow the agent to save incomplete forms for future use. Sometimes prospect takes couple of days before making the final decision to pay for the insurance.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Make the forms editable as long as they are not submitted to the system for final processing.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
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&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBZC7kymxNWqUy-kYIQ0L6XZuQZKGIE3ELm0EGz1Lve70fTKYsASe1VjEPlZmwi5kjjPeiUHffb3tzLaWoF2EXKYtidV8K21UNFqiaR6rAjRuzvKJGU0DcNs4uPx3SFXY1TDo6o8ex9nA/s1600/5.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;58&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBZC7kymxNWqUy-kYIQ0L6XZuQZKGIE3ELm0EGz1Lve70fTKYsASe1VjEPlZmwi5kjjPeiUHffb3tzLaWoF2EXKYtidV8K21UNFqiaR6rAjRuzvKJGU0DcNs4uPx3SFXY1TDo6o8ex9nA/s320/5.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Create effortless payment steps. Customers could use different payment methods or&amp;nbsp;multiple&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;&amp;nbsp;payors for same or different policies – consider edge case scenarios.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Create an easy to read and sign payment summary screen. Customers like to read the application summary before approval.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Create large area for signatures with a finger on touchscreen&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCr8LDsuRQQ5z7bLYqVgXzO5PExCktA3zchUC4B_mV5RqvcL7FEOgT5jnjvoNImYQ70yNWXtDItN0CZMkd-ZxK5gpmkLshvpBw2qcsCe6EVEsfbZ_TgDbolnpJLKAMl8PhDW3O-s68jdA/s1600/6.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;159&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCr8LDsuRQQ5z7bLYqVgXzO5PExCktA3zchUC4B_mV5RqvcL7FEOgT5jnjvoNImYQ70yNWXtDItN0CZMkd-ZxK5gpmkLshvpBw2qcsCe6EVEsfbZ_TgDbolnpJLKAMl8PhDW3O-s68jdA/s320/6.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Provide clear directions on every step if the agent needs to switch to paper for some reason&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxTImI7BuhbJk8Gtpo_dKaUdMGKX1Q9a_iZtLHT9Ya378kN9R-_2xEbDF1tUV3FApKRapG1TEscWvR3npdVjnE3n92Rj8cr-p9UP17nzm6dDF24uryq3VJsrVrMSSAy5sMpb1ra6J3RA4/s1600/7.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;168&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxTImI7BuhbJk8Gtpo_dKaUdMGKX1Q9a_iZtLHT9Ya378kN9R-_2xEbDF1tUV3FApKRapG1TEscWvR3npdVjnE3n92Rj8cr-p9UP17nzm6dDF24uryq3VJsrVrMSSAy5sMpb1ra6J3RA4/s320/7.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: &#39;Helvetica Neue&#39;, Arial, Helvetica, sans-serif;&quot;&gt;Use two or three column layouts for side-by-side comparison of rates and policies.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Agents need to know – just in time – if the customer&amp;nbsp;doesn&#39;t&amp;nbsp;qualify for insurance. The disqualification cue on the UI has to be subtle enough to not catch the customer’s eye. &amp;nbsp;Disqualification from one insurance type&amp;nbsp;doesn&#39;t&amp;nbsp;disqualify the customer from other insurances. Therefore, customer relationship, even with a disqualified customer, is really important – he can always refer the agent to his friends and family.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
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&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3oUE3LBcNprxcaAU_BNW6I4IedlEJt4JdlhQuoIxA9a15pd09_atGbrzrSD_dkj_qF1ibRcgFe_L34mGFqcqfok0vLS_l3fH6Tsevg7h4ObWtj4IiVFEXbusDWF4pM7sBFCGeDvzFVg/s1600/8.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;145&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgj3oUE3LBcNprxcaAU_BNW6I4IedlEJt4JdlhQuoIxA9a15pd09_atGbrzrSD_dkj_qF1ibRcgFe_L34mGFqcqfok0vLS_l3fH6Tsevg7h4ObWtj4IiVFEXbusDWF4pM7sBFCGeDvzFVg/s320/8.jpg&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
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&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Of course, every project is unique and brings its own set of problems and challenges. Irrespective, we should try to leverage device or OS’s guidelines and patterns as much as possible for better user adoption.&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/6239709049926692646/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2013/04/lately-i-designed-ipad-app-for.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6239709049926692646'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6239709049926692646'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2013/04/lately-i-designed-ipad-app-for.html' title='Design Lessons - iPad Application for Supplemental Insurance Agents'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQSIZXpP57IsPhGY2ntTYSDMSdwRsK41faxzeenIGWP9v57kjKhRTpMxPFFtOYn2HiVkeAvNIEU0cyhUWtv5gfaxcocv556StHvujSYzK-GmegIJtDTPE2gjTxe3boAGnmgP0G1QokJOU/s72-c/1.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-7394205718257436124</id><published>2013-04-02T16:58:00.000-05:00</published><updated>2013-04-02T16:58:03.289-05:00</updated><title type='text'>Human Factors – Bed Time Reading on iPad</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;51% of iPad use is in bed or in front of the TV – according
to &lt;a href=&quot;http://tech.fortune.cnn.com/2011/05/19/nielsen-51-of-ipad-use-is-in-bed-or-in-front-of-the-tv/&quot;&gt;Neilsen&lt;/a&gt;.
61% percent of eReader owners use their device in bed, compared with 57% of
tablet owners and 51% of smartphone owners. Sorry, I don’t have the new
numbers.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Some people are trying to solve the problem – to read
effectively on iPad in bed – by creating plethora of kitschy &lt;a href=&quot;http://www.squidoo.com/ipad-bed-holder&quot;&gt;products&lt;/a&gt;.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;That’s why as designers, it’s very important for us to
understand the context of use to create user friendly applications.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvBhKcKhrZUmXWlEqMI8DNEPaTTWlUbLoHyA6FgYP9VE_Z4cXxpz1kCITSxcbmIKwHrp70U47xhH_JCnZSH9-X0o5KbM2s5lYTRZCPcUF6kMCRqJ6rkzyTNUf_P2wJDHhwlktiKKVzGKA/s1600/iPad.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;611&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvBhKcKhrZUmXWlEqMI8DNEPaTTWlUbLoHyA6FgYP9VE_Z4cXxpz1kCITSxcbmIKwHrp70U47xhH_JCnZSH9-X0o5KbM2s5lYTRZCPcUF6kMCRqJ6rkzyTNUf_P2wJDHhwlktiKKVzGKA/s640/iPad.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;I use my iPad primarily during the bed time to read news and
books. In bed, when I read on iPad, lying straight on my back, my viewing area
or (scanning area) becomes almost half of the iPad screen length.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;Unless I am using lot of pillows (in bed) to elevate my head
from the rest of my body, it’s really difficult to view the whole iPad screen
easily. Of course, I can hold the iPad slightly higher to make it easier for my
eyes to scan the whole screen; however, its weight adds a lot of stress on my
arms if continued for a long duration.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;It’s incumbent upon us as designers to recognize this
problem and provide better design solutions. Let’s not get into product design
here; the easy fix is to first recognize the reduced screen scan area during
lying on back and design for it.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;For the same reason, browser based sites with long scrolls
work like a charm for me - when I reach the middle of the page, instead of
lifting my head or iPad up to read the bottom half of the screen, I just swipe
the page up and bring the new content to the top half. On the other hand, reader
applications like “Kindle” do not work in this scenario – at all, and cause lot
of annoyance and frustration. Every time I reach the middle of the page, I am
forced to lift the iPad screen or my head to view the content in the bottom
half.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;One solution could be around creating long scrolling pages
instead of using paginations. Or provide the user an option to switch between long
scroll and pagination based on his context.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-family: Helvetica Neue, Arial, Helvetica, sans-serif;&quot;&gt;I am sure some of you are also facing the same problem. But,
we cannot just leave the problem for others to solve for us. We are the problem
solvers, we are the designers.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/7394205718257436124/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2013/04/human-factors-bed-time-reading-on-ipad.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7394205718257436124'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7394205718257436124'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2013/04/human-factors-bed-time-reading-on-ipad.html' title='Human Factors – Bed Time Reading on iPad'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvBhKcKhrZUmXWlEqMI8DNEPaTTWlUbLoHyA6FgYP9VE_Z4cXxpz1kCITSxcbmIKwHrp70U47xhH_JCnZSH9-X0o5KbM2s5lYTRZCPcUF6kMCRqJ6rkzyTNUf_P2wJDHhwlktiKKVzGKA/s72-c/iPad.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-1048135688964275458</id><published>2012-12-07T13:53:00.001-06:00</published><updated>2012-12-07T13:53:26.650-06:00</updated><title type='text'>Is Sitemap Dead?</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
Sorry, but I needed an interesting subject to draw your
attention. Did it work? &lt;span style=&quot;font-family: Wingdings;&quot;&gt;J&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
I am facing a growing problem of explaining the concept of
sitemap effectively to our clients. It’s very important for the client to
understand an artifact clearly – if we are seeking approval on it.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
The problem is arising because of the connectedness and
dynamism of the content and functionality that today’s technology offers. Gone
are the days of static HTML pages, where the user used to navigate on
pre-defined paths on the sitemap. We are in the era of portlets, multi-layered
dynamic UI, widgets and context sensitive controls.&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
In today’s world, sitemap:&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;/div&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Is not a page hierarchy; It’s not information
hierarchy either&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Doesn’t “truly” represent hierarchy levels
because the content/functionality can be accessed from multiple routes&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Doesn’t map to user flows either&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -.25in;&quot;&gt;
&lt;!--[if !supportLists]--&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -.25in;&quot;&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l0 level1 lfo1; text-indent: -.25in;&quot;&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
So, the question is: how to best present the sitemap to the
client? Moreover, how to explain it effectively and clearly?&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;/div&gt;
&lt;ul style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Are we doing the sitemap because it has been
part of our deliverables – historically?&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Does it really have any value? Shall we start
doing conceptual sitemaps going forward, as the article (link below) suggests?&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;text-indent: -0.25in;&quot;&gt;Does it makes sense to seek client approval on
this – even when they don’t get it?&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;br /&gt;
&lt;div class=&quot;MsoListParagraph&quot; style=&quot;mso-list: l1 level1 lfo2; text-indent: -.25in;&quot;&gt;
&lt;o:p&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
This article on Sitemap in UXMAG clearly defines my problem
- &lt;a href=&quot;http://uxmag.com/articles/is-the-sitemap-losing-its-client-facing-steam&quot;&gt;http://uxmag.com/articles/is-the-sitemap-losing-its-client-facing-steam&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
I am attaching a conceptual sitemap as an example. Do you think that the conceptual model works better than traditional sitemap?&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdkVd9motdYKrV0HtUsCJqir1BjXXqFUK1_e5f8W8jiYuh_CzDX_WHykuR0MAN5-OHJnBMAXoWtoFGdOwj6qFCWdztbll_WckAsXj8X8sOx4ITxbdb9sNsNvOcdyO6nOsnsTiq6d4EAAU/s1600/Conceptual+Sitemap.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;245&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdkVd9motdYKrV0HtUsCJqir1BjXXqFUK1_e5f8W8jiYuh_CzDX_WHykuR0MAN5-OHJnBMAXoWtoFGdOwj6qFCWdztbll_WckAsXj8X8sOx4ITxbdb9sNsNvOcdyO6nOsnsTiq6d4EAAU/s400/Conceptual+Sitemap.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
I would like to hear your experiences, comments, thoughts,
and suggestion on the same.&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/1048135688964275458/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2012/12/is-sitemap-dead.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1048135688964275458'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1048135688964275458'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2012/12/is-sitemap-dead.html' title='Is Sitemap Dead?'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdkVd9motdYKrV0HtUsCJqir1BjXXqFUK1_e5f8W8jiYuh_CzDX_WHykuR0MAN5-OHJnBMAXoWtoFGdOwj6qFCWdztbll_WckAsXj8X8sOx4ITxbdb9sNsNvOcdyO6nOsnsTiq6d4EAAU/s72-c/Conceptual+Sitemap.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-7274358780047520938</id><published>2012-10-08T11:29:00.002-05:00</published><updated>2012-10-08T11:29:17.896-05:00</updated><title type='text'>The best way to use iOS6 maps</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyFYf-7iv3i3f2C5qEdDv03uWANpU3rjFAk1cyTuNNk5a2oIgVAR_-ySo8qJDnsWw-e2hT6QfavESwqvNMFdj8q__pl2j5F2IO_ar-QjRfaI8ieG96TF5OSpNG8wRmZKFxhXd4rDvL5-I/s1600/iPhoneMaps.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyFYf-7iv3i3f2C5qEdDv03uWANpU3rjFAk1cyTuNNk5a2oIgVAR_-ySo8qJDnsWw-e2hT6QfavESwqvNMFdj8q__pl2j5F2IO_ar-QjRfaI8ieG96TF5OSpNG8wRmZKFxhXd4rDvL5-I/s640/iPhoneMaps.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/7274358780047520938/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2012/10/the-best-way-to-use-ios6-maps.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7274358780047520938'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7274358780047520938'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2012/10/the-best-way-to-use-ios6-maps.html' title='The best way to use iOS6 maps'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyFYf-7iv3i3f2C5qEdDv03uWANpU3rjFAk1cyTuNNk5a2oIgVAR_-ySo8qJDnsWw-e2hT6QfavESwqvNMFdj8q__pl2j5F2IO_ar-QjRfaI8ieG96TF5OSpNG8wRmZKFxhXd4rDvL5-I/s72-c/iPhoneMaps.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-435902185827411492</id><published>2011-10-14T12:10:00.000-05:00</published><updated>2011-10-14T12:10:24.090-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Amazon"/><category scheme="http://www.blogger.com/atom/ns#" term="Bing"/><category scheme="http://www.blogger.com/atom/ns#" term="Google"/><category scheme="http://www.blogger.com/atom/ns#" term="Steve Jobs"/><title type='text'>Who Paid Tributes to Steve Jobs</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
Steve Jobs (1955-2011) touched so many of us through his high-end consumer products. His early demise has created a big void both in technology world and in our hearts. Everybody -&amp;nbsp;including&amp;nbsp;fans and foes - came together and prayed for his soul.&lt;br /&gt;
&lt;br /&gt;
Here is how Apple, Google, and Amazon paid tributes to this visionary -&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiElh9OB7ODLHg8CJHgUwRPM61CxblY4f36D5MuqR2KL9MGwoz67T3CRpRKdGht1t5UNbFSNfI30sG8W483NuL2oAxKD5AWC0nBp3VP-nk-jofjR0XJAx-3Ys77JSwEBPUv197HBTB_qxE/s1600/Screen+shot+2011-10-06+at+1.43.36+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;198&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiElh9OB7ODLHg8CJHgUwRPM61CxblY4f36D5MuqR2KL9MGwoz67T3CRpRKdGht1t5UNbFSNfI30sG8W483NuL2oAxKD5AWC0nBp3VP-nk-jofjR0XJAx-3Ys77JSwEBPUv197HBTB_qxE/s320/Screen+shot+2011-10-06+at+1.43.36+PM.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-GKrZ9YlMaT11BwoCslE9uTGxsZzL0-I5T6Ef59FQp4VeA9kVDiCHzOvsgEtYks6QoSR417dyKVq9r98jTRGxh43x756dYCcpLqSwq8yLohkx87uabiTSRSuJcPrKIpyo9qh54BI96YE/s1600/Screen+shot+2011-10-06+at+1.43.19+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;198&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-GKrZ9YlMaT11BwoCslE9uTGxsZzL0-I5T6Ef59FQp4VeA9kVDiCHzOvsgEtYks6QoSR417dyKVq9r98jTRGxh43x756dYCcpLqSwq8yLohkx87uabiTSRSuJcPrKIpyo9qh54BI96YE/s320/Screen+shot+2011-10-06+at+1.43.19+PM.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwgmLIEmvr1UIFQ7ZJrLUMYHmCwL7c1LMMRdqESETBW3LwhiQdzcM0udZBLueeIzEF_WdCM9rgvtlmAJ6baDeXA8qzQ6rKxPXbg8xM52CsnLuz6EhNC06CowS6Tfk89YNhayjkVyI_VwI/s1600/Screen+shot+2011-10-06+at+1.43.05+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;198&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwgmLIEmvr1UIFQ7ZJrLUMYHmCwL7c1LMMRdqESETBW3LwhiQdzcM0udZBLueeIzEF_WdCM9rgvtlmAJ6baDeXA8qzQ6rKxPXbg8xM52CsnLuz6EhNC06CowS6Tfk89YNhayjkVyI_VwI/s320/Screen+shot+2011-10-06+at+1.43.05+PM.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
And, here is how Microsoft&#39;s Bing ignored to pay respects -&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi26V51B4okB6iF5G1_lezM8yASgbi6hdQggslJyoM52X35kpckhfy3NdSYWFFSQxa81tKY4AHqg_yNJc5lwCuCbj6IvnCYjHbBioqcwNPJeNqMb2oYyqG8eBdgi2wBkbRnA_Bvvg0bm0U/s1600/Screen+shot+2011-10-06+at+2.00.48+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;198&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi26V51B4okB6iF5G1_lezM8yASgbi6hdQggslJyoM52X35kpckhfy3NdSYWFFSQxa81tKY4AHqg_yNJc5lwCuCbj6IvnCYjHbBioqcwNPJeNqMb2oYyqG8eBdgi2wBkbRnA_Bvvg0bm0U/s320/Screen+shot+2011-10-06+at+2.00.48+PM.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: left;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;
&amp;nbsp;*These screenshots were taken on October 6, 2011- a day after Steve&#39;s death.&lt;br /&gt;
&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/435902185827411492/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/10/who-paid-tributes-to-steve-jobs.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/435902185827411492'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/435902185827411492'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/10/who-paid-tributes-to-steve-jobs.html' title='Who Paid Tributes to Steve Jobs'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiElh9OB7ODLHg8CJHgUwRPM61CxblY4f36D5MuqR2KL9MGwoz67T3CRpRKdGht1t5UNbFSNfI30sG8W483NuL2oAxKD5AWC0nBp3VP-nk-jofjR0XJAx-3Ys77JSwEBPUv197HBTB_qxE/s72-c/Screen+shot+2011-10-06+at+1.43.36+PM.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-1068813747045883262</id><published>2011-10-05T15:43:00.002-05:00</published><updated>2011-10-05T15:45:51.469-05:00</updated><title type='text'>Is Apple Going to Become Google of Voice Search</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;br /&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh049r2xFeLWZy6XOyshM6dW04mFPtO6a5hKU6q9KPbHxGlNjq6RQsniCivQVOIs4jaBuTrHoPgtwvhcqM3-k13Xsf_WSdcpzZXBadH-fwIz99IvJZKFdggoaRRhj77V5KaSB1NWi0pvQk/s1600/Screen+shot+2011-10-05+at+3.42.38+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;202&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh049r2xFeLWZy6XOyshM6dW04mFPtO6a5hKU6q9KPbHxGlNjq6RQsniCivQVOIs4jaBuTrHoPgtwvhcqM3-k13Xsf_WSdcpzZXBadH-fwIz99IvJZKFdggoaRRhj77V5KaSB1NWi0pvQk/s320/Screen+shot+2011-10-05+at+3.42.38+PM.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
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Like everybody else, I was not disappointed by iPhone 4S announcement. Everybody was expecting Apple to upgrade the phone, which Apple did with: new processor, camera, iClound, and iOS 5; however, it still has the same look and feel. Perhaps, that&#39;s why it&#39;s called iPhone 4S not iPhone 5.&lt;/div&gt;
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&quot;Siri&quot; is now trending on Twitter. Though, I did not like the name but the idea of having a &quot;voice controlled&quot; personal assistant is very powerful. Siri does not, just, parse the words in a sentence but also makes sense out of it. This is a huge improvement and - sort of - a dream come true for a lot of us. I am sure that after Apple&#39;s announcement others are going to follow its footsteps.&lt;/div&gt;
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Apple really needed something to exist in business for long term. The most powerful companies, today, are the ones who know the most about us. Sounds creepy, but that&#39;s really true. Think of Google and Amazon, both the giants know so much about us. That&#39;s why they can tailor their solutions for each of us.&lt;/div&gt;
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Everybody was questioning Apple after it opened its data center in NC. Now, everything &quot;really&quot; makes sense. After the launch of iCloud, Apple launched Siri yesterday.&lt;/div&gt;
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Siri will remain a beta product for sometime. It may not be a perfect personal assistant that you dream of, but it&#39;s a great beginning in Natural Language Processing space.&lt;/div&gt;
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Now, here is the catch - Apple&#39;s data centers will not only be collecting mountains of data from iCloud but also be storing, managing, and analyzing voice queries using sophisticated natural language processing algorithms. Siri could, potentially, turn Apple into Google in terms of voice search – the next wave in search technology.&lt;/div&gt;
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It’s a win-win situation for Apple. Apple may use Google search to retrieve results but all the &quot;rich&quot; data queries from Siri will remain with Apple. Google will not be able to use that data in any way.&lt;/div&gt;
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Is Apple waiting to become Google of voice search? Only time will tell....&lt;/div&gt;
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Thoughts?&lt;/div&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/1068813747045883262/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/10/is-apple-going-to-become-google-of.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1068813747045883262'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/1068813747045883262'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/10/is-apple-going-to-become-google-of.html' title='Is Apple Going to Become Google of Voice Search'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh049r2xFeLWZy6XOyshM6dW04mFPtO6a5hKU6q9KPbHxGlNjq6RQsniCivQVOIs4jaBuTrHoPgtwvhcqM3-k13Xsf_WSdcpzZXBadH-fwIz99IvJZKFdggoaRRhj77V5KaSB1NWi0pvQk/s72-c/Screen+shot+2011-10-05+at+3.42.38+PM.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-9166788829628352071</id><published>2011-07-18T16:46:00.011-05:00</published><updated>2011-07-18T17:35:43.819-05:00</updated><title type='text'>11 Big Google Plus Secrets Revealed</title><content type='html'>&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Although, it is too early to comment on Google Plus&#39;s success or failure, it surely has become a talk of the town these days. Google has packed this product with some awesome features to deliver a powerful punch. Learning from its past failures - from products like Buzz, Wave, and Orkut - Google, this time, has meticulously worked for the success of every single feature on Google Plus.&lt;br /&gt;&lt;br /&gt;Google Plus is packed with smart features. But, some features help it to stand out from the competition.  &lt;br /&gt;&lt;br /&gt;&lt;b&gt;Scarcity&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;a href=&quot;http://writerchick.files.wordpress.com/2010/11/scarcity.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;157&quot; src=&quot;http://writerchick.files.wordpress.com/2010/11/scarcity.jpg&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Like Apple, Google has its own way to intrigue people for its products. Google creates the desire for its beta products by creating scarcity. If your friend is on Google Plus and you are not, it definitely is a matter of grave concern. Scarcity makes Google Plus a highly desired product - money cannot buy you an account.&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;Virality&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;a href=&quot;http://ekarine.org/wp-content/uploads/2009/04/viralloopnetwork-300x235.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;156&quot; src=&quot;http://ekarine.org/wp-content/uploads/2009/04/viralloopnetwork-300x235.jpg&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Google products spread virally through personal &quot;invites,&quot; of course available in limited numbers per user. An &quot;invitation&quot; coming directly from a close-and-trusted friend to use a product demands more attention and quick action than any other existing form of marketing. The probability of the invitee using the product increases many folds. Through viral distribution Google Plus has amassed over &lt;a href=&quot;http://www.chicagotribune.com/business/breaking/chi-google-shares-jump-10-as-profit-soars-20110714,0,4584902.story&quot;&gt;10 million users&lt;/a&gt; in just two weeks.&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;Adherence to Conventions&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMY4g9ghqmJvP1kRqyHGkg7wYdiPlEXA2JfRV9tf_SD9cQZLHfTs_KkRGLxx8xWu_SJSDniQzXyMRxxOtBDvzKsfb0hxtHURA0CUx5hxC-vZvufkitYOEDFjhEBwukwFxvGfu5PdHVuUc/s1600/Screen+shot+2011-07-18+at+2.59.31+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMY4g9ghqmJvP1kRqyHGkg7wYdiPlEXA2JfRV9tf_SD9cQZLHfTs_KkRGLxx8xWu_SJSDniQzXyMRxxOtBDvzKsfb0hxtHURA0CUx5hxC-vZvufkitYOEDFjhEBwukwFxvGfu5PdHVuUc/s200/Screen+shot+2011-07-18+at+2.59.31+PM.png&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Google Plus does not have an uncanny resemblance to Facebook&#39;s design and interaction by accident. As a matter of fact, Google has stolen most of Facebook&#39;s design for Google Plus. Remember the saying, &quot;good designers copy, great designers steal?&quot; Google is aware of users comfort level and expertise with Facebook user interface; and, by stealing the design from Facebook, Google has ensured that Google Plus&#39;s design does not overwhelm the users with a &quot;completely&quot; new interface. Using Google Plus is a cake walk for Facebook users.&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;A Suite of Products with Single Sign On&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;a href=&quot;http://www.secondtimearound.net/blog/wp-content/uploads/2010/10/keyhole-gold.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;200&quot; src=&quot;http://www.secondtimearound.net/blog/wp-content/uploads/2010/10/keyhole-gold.png&quot; width=&quot;127&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Not all of us are technically savvy to efficiently and effectively manage plethora of username and passwords with a zen-like ease. Managing and remembering these growing number of sign-on credentials is a big pain among web users. Google offers a wide array of &lt;a href=&quot;http://www.google.com/intl/en/about/products/index.html&quot;&gt;products&lt;/a&gt;, ranging from: Web, Mobile, Media, Geo, Home &amp;amp; Office, Social, Specialized Search, and Innovation. Google has perfected the complex art of single sign on; the user can seamlessly switch between Google products, if he is already signed on.&lt;br /&gt;&lt;br /&gt;Our life goes beyond social networking websites. We routinely use email, documents, rss readers, maps, storage, etc. While Google caters to almost all of our online needs, Facebook and Twitter fail terribly on this front. &lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;
Google Bar&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Often unnoticed, do not go by its size. Google bar, though, is still evolving, it definitely delivers a punch. It is both simple and powerful at the same time. Google bar not only provides access to all Google products/services in a single container but also takes a real time dashboard avatar - by providing notifications on Google Plus. For sure, in future, like Apple&#39;s new iOS 5 &lt;a href=&quot;http://www.apple.com/ios/ios5/features.html#notification&quot;&gt;notifications&lt;/a&gt;, Google will start notifying across its entire product suite.&lt;br /&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&quot;Circles&quot; Feature&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 16px;&quot;&gt;&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;a href=&quot;http://cdn3.digitaltrends.com/wp-content/uploads/2011/07/google-plus-Circles-page.jpg&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;128&quot; src=&quot;http://cdn3.digitaltrends.com/wp-content/uploads/2011/07/google-plus-Circles-page.jpg&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Most of us face the perennial problem of differentiating between personal and professional messages. Some users use Twitter to market themselves and Facebook to communicate with family and friends. Others maintain two different accounts on Facebook and Twitter - one for personal and the other for professional use. Multiple accounts, obviously, are painful to manage and act as deterrents to many. &lt;br /&gt;&lt;br /&gt;Though, applications such as &lt;a href=&quot;http://www.hootsuite.com/&quot;&gt;Hootsuite &lt;/a&gt;provides an option to integrate various social media websites in one place, it, of course, does not allow adding other popular services such as: mail, photos, videos, blogs, etc. Also, most of the users are technically-challenged to use Hootsuite.&lt;br /&gt;&lt;br /&gt;Google Plus seems to - gracefully - solve this tough problem by creating &quot;Circles.&quot; Circles enables and empowers the user to create and share messages targeted to specific groups from the same message box with great ease.&lt;br /&gt;&lt;br /&gt;Unlike Facebook &quot;Groups,&quot; creating a new Circle in Google Plus is a piece of cake. Circle has a great visual interface with intuitive drag-n-drop features to quickly create and edit members.&lt;/span&gt;&lt;/div&gt;
&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
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&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;
Stream Filter Feature&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 16px;&quot;&gt;&lt;b&gt;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif; line-height: 16px;&quot;&gt;&lt;span style=&quot;color: #444444; font-weight: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLVAnMY7I_xJmuvYZmCu27PDtuHjEJB15fxZdn5F95b7iZoXe_7d4ZtQEWQOfa-OSv-cAh3-1ylzACP43NvXq79AjVtUMOBNG9AjNBX8eJO06yHwNnWa_m95858jCmlZWY-LpBjTJxeDE/s1600/Screen+shot+2011-07-18+at+2.53.36+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; font-weight: bold; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;200&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLVAnMY7I_xJmuvYZmCu27PDtuHjEJB15fxZdn5F95b7iZoXe_7d4ZtQEWQOfa-OSv-cAh3-1ylzACP43NvXq79AjVtUMOBNG9AjNBX8eJO06yHwNnWa_m95858jCmlZWY-LpBjTJxeDE/s200/Screen+shot+2011-07-18+at+2.53.36+PM.png&quot; width=&quot;111&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;The ease with which messages from various circles can be filtered in Google Plus is highly commendable. The quick filtering helps the user to quickly find the messages of his interest instead of mining for relevant messages by reading through a long scrollable list.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444;&quot;&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444;&quot;&gt;&quot;Hangouts&quot; feature&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjetDAxbOczDCokfojz3ovlwUm_VDCt-7M6-_RUdiF9mL5YjIvvPoNcKwUziyzxgGXdCRqGhunx5ZOafgMe_yFqAET-V6KtbK7JLaYcP43ARTDGHdEwrSEnKDd45SzIbSrUqAiJsj3WFkQ/s1600/Screen+shot+2011-07-18+at+2.52.56+PM.png&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjetDAxbOczDCokfojz3ovlwUm_VDCt-7M6-_RUdiF9mL5YjIvvPoNcKwUziyzxgGXdCRqGhunx5ZOafgMe_yFqAET-V6KtbK7JLaYcP43ARTDGHdEwrSEnKDd45SzIbSrUqAiJsj3WFkQ/s200/Screen+shot+2011-07-18+at+2.52.56+PM.png&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Facebook rushed to launch video chat soon after Google Plus launch. Perhaps, Mark Zukerberg&#39;s team needed something to compete with &quot;Hangout.&quot; The beauty of &quot;Hangout&quot; is its ability to facilitate multi-party chat. This much desired video-chat feature was just not available for free to the masses. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;With Hangout, one can create a live video chat session with multiple people without being a nerd - simply by using Hangout from Google Plus. According to &lt;a href=&quot;https://plus.google.com/103411162485576613543/about&quot;&gt;Jay Morgan&lt;/a&gt;, a User Experience designer: &quot;Group video chat has a lot of potential for getting people together to make a decision or have a conversation. It&#39;s better than a call, and it&#39;s better than many 1:1 conversations.&quot;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Invisible Chat&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj26pPIacuOgVGo0AKPGI17DRLyDpMc2zk-AQH1CPnAfzpXUfufmn74sAfKBkT53TZcbX03ul7fy9qgJEx_-ra27HQB0hrsCoXNcvbMoS-0LT2DrPqAVvmVOCHv1uNhPWeMi_5l7Nr3h8o/s1600/Screen+shot+2011-07-18+at+2.44.21+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;200&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj26pPIacuOgVGo0AKPGI17DRLyDpMc2zk-AQH1CPnAfzpXUfufmn74sAfKBkT53TZcbX03ul7fy9qgJEx_-ra27HQB0hrsCoXNcvbMoS-0LT2DrPqAVvmVOCHv1uNhPWeMi_5l7Nr3h8o/s200/Screen+shot+2011-07-18+at+2.44.21+PM.png&quot; width=&quot;75&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;For many - obvious and vague - reasons, sometimes we just do not want to make ourselves available on chat. However, we may require to chat with just one person without making ourselves online. Facebook Chat does not allow a user to chat with other users in invisible mode, which is a big drawback. Sometimes, you just do not want to get distracted by other users. Google Plus, however, solves this problem by allowing its user to chat in invisible mode.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Disable Reshare&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioW6veoONDqJ5BUElsvCeWRyQ9DyaKShkocE0x44x4Q_jvshr0XzEwqF_SAMmTU_rFlV5JOgTxeH5fJ8AuClnQrbHIW530lYWs94WTiMp6vYWeK2-xyCj_HJgXB0bwxWpAFLrh0ICcG4g/s1600/Screen+shot+2011-07-18+at+2.06.29+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;144&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioW6veoONDqJ5BUElsvCeWRyQ9DyaKShkocE0x44x4Q_jvshr0XzEwqF_SAMmTU_rFlV5JOgTxeH5fJ8AuClnQrbHIW530lYWs94WTiMp6vYWeK2-xyCj_HJgXB0bwxWpAFLrh0ICcG4g/s200/Screen+shot+2011-07-18+at+2.06.29+PM.png&quot; width=&quot;200&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Google Plus allows its users to disable further sharing of their posts. This feature ensures that sensitive and private information remain in close circles. It enables the user to take control of the information that he shares with his circles.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;Message Amplification&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLE9lMSHxvGg435DmtkFGbsCdtujOEIcRA2ZYIXPxYwuHg1qhUKz0ty_B81Cd_DkNSoOmSxm3FroiDyqBqr2nYaW8_Ec4h06QO0fI9bOxprVzzoXEM7Y6C0Tx0mHItQ2UiotxEJoDEVdA/s1600/Screen+shot+2011-07-18+at+2.38.53+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;clear: left; float: left; margin-bottom: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;img border=&quot;0&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLE9lMSHxvGg435DmtkFGbsCdtujOEIcRA2ZYIXPxYwuHg1qhUKz0ty_B81Cd_DkNSoOmSxm3FroiDyqBqr2nYaW8_Ec4h06QO0fI9bOxprVzzoXEM7Y6C0Tx0mHItQ2UiotxEJoDEVdA/s200/Screen+shot+2011-07-18+at+2.38.53+PM.png&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Google Plus informs the user about the amplification of a post by displaying the number of times a post is re-shared and the people involved. The names who re-shared the post help the user to identify the amplifiers in his circle, helping him to concentrate on these people.&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;For all the reasons explained above, it is clear that Google Plus has the potential to stick on the social media landscape for a long time. &lt;br /&gt;&lt;br /&gt;Please read my previous posts in a series of Google Plus:&lt;br /&gt; &lt;br /&gt;Post I - &lt;a href=&quot;http://designprevails.blogspot.com/2011/07/is-india-heading-towards-biggest.html&quot;&gt;Is India Heading Towards the Biggest Virtual Migration&lt;/a&gt;? &lt;br /&gt;Post II - &lt;a href=&quot;http://designprevails.blogspot.com/2011/07/why-google-plus-will-click-in-india.html&quot;&gt;Why Google Plus Will Click in India?&lt;/a&gt;&lt;/span&gt;&lt;br /&gt;
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</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/9166788829628352071/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/07/11-big-google-plus-secrets-revealed.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/9166788829628352071'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/9166788829628352071'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/07/11-big-google-plus-secrets-revealed.html' title='11 Big Google Plus Secrets Revealed'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMY4g9ghqmJvP1kRqyHGkg7wYdiPlEXA2JfRV9tf_SD9cQZLHfTs_KkRGLxx8xWu_SJSDniQzXyMRxxOtBDvzKsfb0hxtHURA0CUx5hxC-vZvufkitYOEDFjhEBwukwFxvGfu5PdHVuUc/s72-c/Screen+shot+2011-07-18+at+2.59.31+PM.png" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-6373463007569984537</id><published>2011-07-18T09:36:00.000-05:00</published><updated>2011-07-18T09:36:08.393-05:00</updated><title type='text'>If You Were to Rename Google +1 Feature</title><content type='html'>&amp;nbsp;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #333333; font-family: &#39;Lucida Grande&#39;, Verdana, sans-serif; font-size: 13px; line-height: 16px;&quot;&gt;A buzz is going around in social circles about Google +1 feature. It seems that engineers at Google, like always, decided to use mathematics as a tool to quantify social interactions. Although, Facebook&#39;s &quot;Like&quot; does quantify the number of likes on a post or a picture, the term &quot;Like&quot; itself has been historically a part of our day-to-day conversations - unlike +1 from Google. The notion of &quot;Like&quot; has been so deep-rooted in our psyche that we automatically associate ourselves without thinking twice about it.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #333333; font-family: &#39;Lucida Grande&#39;, Verdana, sans-serif; font-size: 13px; line-height: 17px;&quot;&gt;&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Steve Krug, the author of the book &quot;&lt;a href=&quot;http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107&quot;&gt;Don&#39;t Make Me Think&lt;/a&gt;,&quot; advocates design with minimal cognitive strain. Google&#39;s +1 on the other hand, makes you think twice about its usage and intended notion.&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
If I liked a car, I never say, &quot;I &amp;nbsp;+1 &amp;nbsp;this car.&quot; +1 is a mathematical concept; and, is so far away from vernacular.&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
A successful website sticks with the existing users mental model.&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
If you are given an option to rename Google&#39;s +1 feature to make it more &quot;humane,&quot; what would it be?&lt;/div&gt;
&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/6373463007569984537/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/07/if-you-were-to-rename-google-1-feature.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6373463007569984537'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6373463007569984537'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/07/if-you-were-to-rename-google-1-feature.html' title='If You Were to Rename Google +1 Feature'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-4989496338790886404</id><published>2011-07-15T16:36:00.012-05:00</published><updated>2011-07-15T16:53:16.069-05:00</updated><title type='text'>Why Google Plus Will Click in India</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4mTkI1uYSV6SakKwyV16LPWvQrMDtp8aY4iywNMWljo4W3Lq_Qh1ZT4LLNVDGmygyARJkLXppkRsbX-bQ3QXYsprgoOlIgUYQxnclLTso8xxvrtkijj6Bo0FOJE4mWA2Qnkh7stj4sZo/s1600/Screen+shot+2011-07-15+at+4.12.55+PM.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;300&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4mTkI1uYSV6SakKwyV16LPWvQrMDtp8aY4iywNMWljo4W3Lq_Qh1ZT4LLNVDGmygyARJkLXppkRsbX-bQ3QXYsprgoOlIgUYQxnclLTso8xxvrtkijj6Bo0FOJE4mWA2Qnkh7stj4sZo/s400/Screen+shot+2011-07-15+at+4.12.55+PM.png&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;This is Part II in the series on &lt;a href=&quot;http://www.google.com/plus&quot;&gt;Google Plus&lt;/a&gt;: &lt;b&gt;Is India Heading Towards the Biggest Virtual Migration &lt;/b&gt;after&amp;nbsp;&lt;a href=&quot;http://designprevails.blogspot.com/2011/07/is-india-heading-towards-biggest.html&quot;&gt;Part I&lt;/a&gt;.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;Though the post investigates India&#39;s potential adoption of Google Plus, it may be a big hit in other countries too. However, examining cultural and contextual nuances for every country is beyond the scope of this post.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;b&gt;&lt;u&gt;&lt;br /&gt;&lt;/u&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; font-size: large; line-height: 18px;&quot;&gt;&lt;b&gt;Demographic Make-Up of India&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 14px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;&lt;b&gt;A Big Pool of Technocrats&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;India has one of the biggest pool of technocrats; with most of them working for global IT firms as software developers and engineers. People in IT are not afraid of trying new technologies; as a matter of fact, they are the &quot;innovators&quot; and &quot;early&amp;nbsp;adopters&quot; of&amp;nbsp;&lt;a href=&quot;http://en.wikipedia.org/wiki/Diffusion_of_innovations&quot;&gt;adoption curve&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif; line-height: 15px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue;&quot;&gt;&lt;i&gt;The young crowd in India loves technology, trusts Google products, and adopts new products real fast. They loved Orkut at one time, therefore, they will be more than willing to try Google Plus.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;&lt;b&gt;Age of the Targeted Population&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;India has one of the biggest population of youngsters and young adults. According to&amp;nbsp;&lt;/span&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Demographics_of_India&quot; style=&quot;line-height: 16px;&quot;&gt;Wikipedia&lt;/a&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;:&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 19px;&quot;&gt;India has more than 50% of its population below the age of 25 and more than 65% hovers below the age of 35. Younger population exhibits curiosity, experimental&amp;nbsp;nature, and higher risk taking ability with new things. According to a&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;a href=&quot;http://www.medscape.com/viewarticle/574034&quot;&gt;study&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&amp;nbsp;on age related difference in risk taking&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;when compared to their younger peers, older adults are supposed to prefer to make safe as opposed to risky responses.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; line-height: 18px;&quot;&gt;&lt;i&gt;With such a young population the chances of number of users trying Google Plus increases manyfold - and, therefore the chances of conversion.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;b&gt;No Language Barrier&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;India speaks and understands English. India is second largest English speaking country with &lt;a href=&quot;http://en.wikipedia.org/wiki/List_of_countries_by_English-speaking_population&quot;&gt;11.38%&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt; eligible speaker population after USA.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue;&quot;&gt;&lt;i&gt;Therefore, India can quickly embrace any new service - in English - without waiting for local translations. Google Plus is good - as is for Indians.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;b&gt;Existence of Collectivistic Society&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Unlike West, where the society is &quot;Individualistic,&quot; Indians are motivated by group needs.&amp;nbsp;&lt;a href=&quot;http://www.celt.iastate.edu/international/CulturalDifferences3.html&quot;&gt;In these societies, kinship ties are much stronger and may take precedence over expertise in matters of appointments and promotions.&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;i&gt;Indians are more likely than not get influenced and persuaded by trusted recommendations. The more the number of people&amp;nbsp;recommending&amp;nbsp;Google Plus, the more will be the number of users adopting it. Once this process gets into infinite loop, Facebook will be out of the picture.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;b&gt;Huge Overseas Population&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Many Indians have migrated abroad. The NRI (Non-Resident Indians) and PIO (Person of Indian Origin) population across the world is estimated at over &lt;a href=&quot;http://en.wikipedia.org/wiki/Non-resident_Indian_and_Person_of_Indian_Origin&quot;&gt;30 millions&lt;/a&gt;. Most of them are still in &lt;b&gt;&lt;i&gt;active&lt;/i&gt;&lt;/b&gt; contact with their friends and family back in India; and, many rely of social media websites for real-time news and updates from their near-and-dear ones.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;i&gt;Sometimes members of the same family live in different countries and cities. Talking to all of them at the same is a big technical challenge. &lt;a href=&quot;http://www.skype.com/&quot;&gt;Skype&lt;/a&gt; allows video chat with one person at a time and so does Facebook. Hangout feature from Google Plus allows such geographically distributed families to video chat at the same time. Certainly, this feature is going to attract the attention of these families.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;b&gt;Migrate Orkut Accounts to Google Plus&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;Although, as of today, Google has not announced any migration option to Google Plus for its Orkut users. But sooner or later Google will allow Orkut users to port their data to Google Plus - after all, both the products come from Google. This will help Orkut users to carry over all their photographs, contacts, posts, and other details to Google Plus without any data loss.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;i&gt;Considering that India is the second largest user of Orkut in the world, the migration option will certainly work like a charm for Orkut users. Imagine moving your entire history on a click of a button. This will not only help Google to consolidate all its Orkut user base on Google Plus but also increase the number of users dramatically.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;For all the reasons mentioned above, I believe that Google Plus will certainly usher in a new dawn of social networking in India.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;In my last post in the series on Google Plus, I will be discussing about Google Plus features.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/4989496338790886404/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/07/why-google-plus-will-click-in-india.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/4989496338790886404'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/4989496338790886404'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/07/why-google-plus-will-click-in-india.html' title='Why Google Plus Will Click in India'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4mTkI1uYSV6SakKwyV16LPWvQrMDtp8aY4iywNMWljo4W3Lq_Qh1ZT4LLNVDGmygyARJkLXppkRsbX-bQ3QXYsprgoOlIgUYQxnclLTso8xxvrtkijj6Bo0FOJE4mWA2Qnkh7stj4sZo/s72-c/Screen+shot+2011-07-15+at+4.12.55+PM.png" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-8413265124957841527</id><published>2011-07-14T15:22:00.003-05:00</published><updated>2011-07-14T15:29:19.876-05:00</updated><title type='text'>Building Mobile Applications Using Web Technologies</title><content type='html'>&lt;link href=&quot;file://localhost/Users/praveenkvma/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml&quot; rel=&quot;File-List&quot;&gt;&lt;/link&gt;

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--&gt;
&lt;/style&gt;






&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;https://www.ibm.com/developerworks/mydeveloperworks/blogs/94e7fded-7162-445e-8ceb-97a2140866a9/resource/BLOGS_UPLOADED_IMAGES/Web20MobileFEP-Creative4.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;277&quot; src=&quot;https://www.ibm.com/developerworks/mydeveloperworks/blogs/94e7fded-7162-445e-8ceb-97a2140866a9/resource/BLOGS_UPLOADED_IMAGES/Web20MobileFEP-Creative4.png&quot; width=&quot;320&quot; /&gt;&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;h1&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/h1&gt;
&lt;h1&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Most of the IT companies have large development teams that
focus primarily on web technologies. These teams are ultra smart and efficient
in building web based applications. However, with the advent of mobile, more
and more clients are demanding and investing in mobile applications development
also.&lt;/span&gt;&lt;/span&gt;&lt;/h1&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;There are number of mobile platforms choices available to a
user. Therefore, most of the times, clients demand for cross platform
compatibility. Of course, all the mobile platforms provide developer SDK to
build native applications. But with so many platforms, the real challenge, for
the IT organizations, is to perfect all of them.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;It does not make sense for the large IT organizations to
create platform specific teams – the overhead will be huge. And, it does not
make sense for the client to approach different vendors to develop applications
that run on multiple platforms. It, therefore, makes sense to develop mobile
applications leveraging the existing web technology know-how in the
organization.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;This is a win-win situation for all the parties. IT
companies can use their existing pool of developers without getting them
trained on specific platforms. Clients can continue working with their existing
IT vendors without seeking out for small time mobile application development
shops.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;The very first thing is to get the client’s buy-in on the
choice of application type – native vs hybrid vs web.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Here are some of the advantages and disadvantages:&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;table border=&quot;1&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; class=&quot;MsoTableGrid&quot; style=&quot;border-collapse: collapse; border: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-insideh-themecolor: text1; mso-border-insideh: .5pt solid black; mso-border-insidev-themecolor: text1; mso-border-insidev: .5pt solid black; mso-border-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 191;&quot;&gt;
 &lt;tbody&gt;
&lt;tr style=&quot;mso-yfti-firstrow: yes; mso-yfti-irow: 0;&quot;&gt;
  &lt;td style=&quot;border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Native&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Hybrid&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-left: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-themecolor: text1; mso-border-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Web&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;mso-yfti-irow: 1;&quot;&gt;
  &lt;td style=&quot;border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Speed/Performance&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Almost Instant&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Almost Instant to Slow &lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Depends where the content
  is served from – Local Vs Web&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Fast to Slow&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Depends on Network&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;mso-yfti-irow: 2;&quot;&gt;
  &lt;td style=&quot;border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Offline Mode&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Yes&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Yes&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;For local content
  only&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;No&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;mso-yfti-irow: 3;&quot;&gt;
  &lt;td style=&quot;border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Findability&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Fast – click an icon&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Fast – click an icon&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Slow &lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Requires the user to open
  the browser and type the web address&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;mso-yfti-irow: 4;&quot;&gt;
  &lt;td style=&quot;border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Hardware API Access&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Full Access&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Full Access&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Restricted to Limited&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;mso-yfti-irow: 5; mso-yfti-lastrow: yes;&quot;&gt;
  &lt;td style=&quot;border-top: none; border: 1.0pt; border: solid black; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 114.0pt;&quot; valign=&quot;top&quot; width=&quot;114&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Sell on App Store&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.45pt;&quot; valign=&quot;top&quot; width=&quot;109&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Yes&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.6pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Yes&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;border-bottom: 1.0pt; border-bottom: solid black; border-left: none; border-right: 1.0pt; border-right: solid black; border-top: none; mso-border-alt: .5pt; mso-border-alt: solid black; mso-border-bottom-themecolor: text1; mso-border-left-alt: .5pt; mso-border-left-alt: solid black; mso-border-left-themecolor: text1; mso-border-right-themecolor: text1; mso-border-themecolor: text1; mso-border-top-alt: .5pt; mso-border-top-alt: solid black; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 109.75pt;&quot; valign=&quot;top&quot; width=&quot;110&quot;&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;No&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i style=&quot;mso-bidi-font-style: normal;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: orange;&quot;&gt;Access could be sold to
  the user but the process is not as seamless as 1-click download from the app
  store.&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;/tbody&gt;&lt;/table&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;h2 style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 10pt; page-break-after: avoid;&quot;&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;If you plan developing a native application&lt;/span&gt;&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;h3 style=&quot;font-family: &#39;Times New Roman&#39;; line-height: 16.75pt; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Appcelerator Titanium Development Platform:&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.appcelerator.com/products/titanium-cross-platform-application-development/&quot;&gt;Titanium&lt;/a&gt; makes cross-platform native application development easy. A free and&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.appcelerator.com/products/titanium-platform/&quot; style=&quot;text-decoration: underline;&quot;&gt;&lt;b&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;open source&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;application development platform, Titanium lets you create native&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.appcelerator.com/products/titanium-mobile/&quot; style=&quot;text-decoration: underline;&quot;&gt;&lt;b&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;mobile, tablet&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;and&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;a href=&quot;http://www.appcelerator.com/products/titanium-desktop&quot; style=&quot;text-decoration: underline;&quot;&gt;&lt;b&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;desktop&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;/span&gt;&amp;nbsp;&lt;span style=&quot;font-weight: normal;&quot;&gt;application experiences using existing web skills like Javascript, HTML, CSS, Python, Ruby, and PHP.&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;
&lt;h3 style=&quot;line-height: 16.75pt;&quot;&gt;


&lt;span style=&quot;font-weight: normal;&quot;&gt;&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/h3&gt;
&lt;h2&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;If you plan developing a Hybrid application with a native wrapper for
multiple platforms&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Web applications do not get full access to the device API.
&lt;a href=&quot;http://www.phonegap.com/&quot;&gt;Phonegap&lt;/a&gt; bridges this gap by allowing developers to author native applications
with web technologies and provide access to device APIs and app store.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Phonegap allows to package Sencha Touch code and resources
into a binary app – ready to distribute to Apple, Android, Palm, Symbian, and
BlackBerry devices.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;h2 style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 10pt; page-break-after: avoid;&quot;&gt;


&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;If you plan developing a web based application&lt;/span&gt;&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;b&gt;Sencha Touch:&lt;/b&gt;&amp;nbsp;&lt;a href=&quot;http://www.sencha.com/&quot;&gt;Sencha Touch&lt;/a&gt; allows you to develop mobile web apps that look and feel native on iPhone, Android, and BlackBerry touch devices.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;b&gt;jQuery Mobile:&lt;/b&gt;&amp;nbsp;&lt;a href=&quot;http://jquerymobile.com/&quot;&gt;jQuery&lt;/a&gt; mobile framework takes the &quot;write less, do more&quot; mantra to the next level: Instead of writing unique apps for each mobile device or OS, the jQuery mobile framework will allow you to design a single highly branded and customized web application that will work on all popular smartphone and tablet platforms.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: &#39;Times New Roman&#39;; margin-bottom: 0.0001pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;i&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;But keep in mind: Web apps do not get full access to the device API.&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;b&gt;--------------------------------------------------------------------------&lt;/b&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;b&gt;Further reading&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Here is a great discussion between Phonegap Vs Appcelerator&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;a href=&quot;http://savagelook.com/blog/portfolio/a-deeper-look-at-appcelerator-and-phonegap&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;http://savagelook.com/blog/portfolio/a-deeper-look-at-appcelerator-and-phonegap&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;a href=&quot;http://savagelook.com/blog/portfolio/appcelerator-vs-phonegap-vs-adobe-air&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;http://savagelook.com/blog/portfolio/appcelerator-vs-phonegap-vs-adobe-air&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;a href=&quot;http://stackoverflow.com/questions/1482586/comparison-between-corona-phonegap-titanium&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;http://stackoverflow.com/questions/1482586/comparison-between-corona-phonegap-titanium&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Here is a wonderful presentation on Native vs Hybrid vs Web:
&lt;a href=&quot;http://www.slideshare.net/fling/native-v-hybrid-v-web&quot;&gt;http://www.slideshare.net/fling/native-v-hybrid-v-web&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;o:p&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/o:p&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-family: Verdana, sans-serif; font-size: small;&quot;&gt;Six Rules to Designing Mobile Apps: &lt;a href=&quot;http://www.slideshare.net/fling/6-rules-to-designing-amazing-mobile-apps-media-2011&quot;&gt;http://www.slideshare.net/fling/6-rules-to-designing-amazing-mobile-apps-media-2011&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #666666; font-size: small;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/8413265124957841527/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/07/building-mobile-applications-using-web.html#comment-form' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8413265124957841527'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8413265124957841527'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/07/building-mobile-applications-using-web.html' title='Building Mobile Applications Using Web Technologies'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-182725262163395868</id><published>2011-07-13T13:42:00.005-05:00</published><updated>2011-07-15T16:52:48.817-05:00</updated><title type='text'>Is India heading towards the biggest virtual migration? - Part I</title><content type='html'>&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;
&lt;a href=&quot;http://www.learner.org/jnorth/images/graphics/monarch/lpb/LPB.0333.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;270&quot; src=&quot;http://www.learner.org/jnorth/images/graphics/monarch/lpb/LPB.0333.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;We Love Opportunities&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;Migration is an intrinsic part of human nature. We have, historically, migrated to various parts of the world for various reasons ranging from opportunities to war. Wikipedia defines human migration as: a&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&amp;nbsp;physical movement by&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;humans&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&amp;nbsp;from one area to another, sometimes over long distances or in large groups.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;However, a virtual migration is slightly different - it happens over the web. One just needs to create a username and password on a new website and stop using the current one. Again,&amp;nbsp;innovative&amp;nbsp;&amp;amp; distinguished features of the website and social pressure are the two main factors that fuel virtual migrations - much like the physical migrations.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; line-height: 18px;&quot;&gt;&lt;b&gt;Why India&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;This post talks about India for one obvious reason: its population.&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Today only &lt;a href=&quot;http://en.wikipedia.org/wiki/Communications_in_India&quot;&gt;8.4%&lt;/a&gt; of Indian population has internet access;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&amp;nbsp;still, India has around 100 million internet users. With just 50% internet penetration, the usage will shoot to 600 million users. The size of the market in India is huge and the opportunities for online revenues are endless.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue;&quot;&gt;&lt;b&gt;A brief History of Social Networking&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;The world around us changed in 2002 when &lt;a href=&quot;http://www.friendster.com/&quot;&gt;Friendster&lt;/a&gt; was launched - the social world around us had become virtual, for the very first time. Friendster, therefore, could safely be considered as the grandfather of social networking.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Just a year later, &lt;a href=&quot;http://www.myspace.com/&quot;&gt;Myspace&lt;/a&gt; was launched in 2003.&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Certainly, it was Myspace that truly revolutionized social networking among teenagers and young adults. It soon became a hosting place of millions of gaudy homepages. In 2005, Myspace had over 27 million users and a 400% growth since the last year.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;Given Myspace&#39;s unprecedented success, who would have thought of its demise as a social media superpower. But, it happened; and it happened a lot sooner than expected. On Sep 26, 2006, &lt;a href=&quot;http://www.facebook.com/&quot;&gt;Facebook&lt;/a&gt; opened its door for the general public - to everyone of age 13 and older.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;What Facebook provided to its users was a new, clean, and fresh user interface. Facebook provided a clean white &quot;wall&quot; for status updates. The new Facebook look soon won over the immature, gaudy, garish, and sometimes repulsive - full of intimate pictures - Myspace homepages. Facebook also provided more mechanisms for collaboration over Myspace pages. With smart features such as: Wall, Chat, Photos, Groups, Events, Games, and Applications,&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&amp;nbsp;in a well designed user interface, Facebook overthrew Myspace from its number one spot in 2008.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;For some unknown reasons - perhaps, a topic of anthropological research - Facebook remained less popular in big developing countries&amp;nbsp;such as India and Brazil during 2006 - 2009.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;The choice of Social Networking platform by users is, somewhat,&amp;nbsp;mystical. It is largely based on the preference of the masses - and, not you as a person. Back in 2006, when I created my Facebook profile in India, I had nobody to talk to. All my friends were hanging out on Orkut. Ultimately, I had to abandon Facebook and join Orkut.&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif; line-height: 18px;&quot;&gt;At that time, users in India and Brazil were going crazy over &lt;a href=&quot;http://www.orkut.com/&quot;&gt;Orkut&lt;/a&gt; - a social networking service by &lt;a href=&quot;http://www.google.com/&quot;&gt;Google&lt;/a&gt;.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;Orkut was created by a Google engineer - Orkut&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;Büyükökten, and launched by Google to general public in 2004. Only three years later,&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;in 2007, according to &lt;a href=&quot;http://www.comscore.com/&quot;&gt;comScore&lt;/a&gt; &lt;a href=&quot;http://www.comscore.com/Press_Events/Press_Releases/2007/07/Social_Networking_Goes_Global&quot;&gt;social media statistics&lt;/a&gt;, Facebook had only 7.1% usage compared to Orkut&#39;s 43.0% from Asia Pacific region (primarily from India).&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;But, the change happened in India - finally. Orkut lost its number one status.&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 16px;&quot;&gt;For the first time, in July 2010, Facebook surpassed Orkut to become &lt;a href=&quot;http://www.comscoredatamine.com/2010/11/facebook-and-orkut-growth-in-india/&quot;&gt;number one social media site&lt;/a&gt; in India. According to comScore: v&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;isitor growth to Facebook.com was up 167 percent in September 2010 versus year ago reaching 24.3 million visitors, with Orkut witnessing a 19-percent increase to 18.7 million visitors. In year 2010, Facebook witnessed the third biggest &lt;a href=&quot;http://www.socialbakers.com/blog/106-fastest-growing-countries-on-facebook-in-2010/&quot;&gt;228.28%&lt;/a&gt; growth in India, just behind Thailand (259.60%) and Brazil (270.01%).&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: blue; font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;b&gt;Google Plus - A New Kid on the Block&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 18px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;Currently, Facebook has amassed more than &lt;a href=&quot;http://www.socialbakers.com/facebook-statistics/india&quot;&gt;30 million&lt;/a&gt; user in India. India is the third largest user of Facebook as social media platform, just behind USA and Indonesia.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;The migration of users from Orkut to Facebook, in India, was certainly a great - but widely unnoticed - event. Had it been a physical human migration, it would have leapfrogged all migrations till date in human history.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;With the arrival of &lt;a href=&quot;https://plus.google.com/&quot;&gt;Google Plus&lt;/a&gt;, are we going to witness another great virtual migration of users from Facebook to Google Plus?&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;I strongly feel that users in India will certainly migrate to Google Plus in the coming months. I will be discussing number of reasons to support my argument in &lt;a href=&quot;http://designprevails.blogspot.com/2011/07/why-google-plus-will-click-in-india.html&quot;&gt;Part II - Why Google Plus Will Click in India&lt;/a&gt; of the series on Google Plus.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #444444; line-height: 18px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/182725262163395868/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/07/is-india-heading-towards-biggest.html#comment-form' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/182725262163395868'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/182725262163395868'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/07/is-india-heading-towards-biggest.html' title='Is India heading towards the biggest virtual migration? - Part I'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-5614852751239455798</id><published>2011-06-15T16:05:00.005-05:00</published><updated>2012-12-07T15:31:13.329-06:00</updated><title type='text'>How to run Axure prototypes on iPad or Microsoft Surface</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Update 12/7/2012: I realized that GoodReader experience was frustrating both for me and my clients. Therefore, I was looking for alternate ways to demo iPad apps.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Lately, &lt;a href=&quot;http://www.axure.com/&quot;&gt;Axure &lt;/a&gt;started cloud share at www.share.axure.com to enable easy sharing of prototype with clients. It opened a new way to interact with prototypes. I did some research for iPad browsers that offer hide feature for browser chrome. Fortunately, I found &lt;a href=&quot;https://itunes.apple.com/us/app/atomic-web-browser-full-screen/id347929410?mt=8&quot;&gt;Atomic Web Browser&lt;/a&gt;, which offers full screen browsing.&lt;/span&gt;&lt;br /&gt;
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&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;The interaction experience is much better on Atomic Web Browser than GoodReader. The only caveat is the browser control bar, which floats on the screen. The controls are transparent gray - so, they don&#39;t bother a lot on white background. However, the controls stand out against black background, as indicated in the attached image.&lt;/span&gt;&lt;br /&gt;
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&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Remember: &lt;u&gt;Atomic browser requires internet connectivity.&lt;/u&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1fDNB0Av2jPF1bNLCA4xcpJVbXshwaXhOcdcq1DhlycT3faCG2E5W1QREK_rQmxTBXT3R46VqqjjaNWEm4cQDNLcld7tarfM11LVoLK8F_MnrQVxw55GjpzOrldSisHxNSlj6l3PnCpM/s1600/Atomic+Brower.png&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;240&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1fDNB0Av2jPF1bNLCA4xcpJVbXshwaXhOcdcq1DhlycT3faCG2E5W1QREK_rQmxTBXT3R46VqqjjaNWEm4cQDNLcld7tarfM11LVoLK8F_MnrQVxw55GjpzOrldSisHxNSlj6l3PnCpM/s320/Atomic+Brower.png&quot; width=&quot;320&quot; /&gt;&lt;/a&gt;&lt;/div&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;a href=&quot;http://www.microsoft.com/Surface/en-US&quot;&gt;Microsoft Surface&lt;/a&gt; users need not to worry about full screen browsers. &lt;a href=&quot;http://ie.microsoft.com/testdrive/&quot;&gt;IE10 &lt;/a&gt;is provides full screen view on Windows 8. Mozilla is also developing a &lt;a href=&quot;http://www.pcmag.com/article2/0,2817,2410663,00.asp&quot;&gt;full screen browser&lt;/a&gt;.&lt;br /&gt;&lt;/span&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;--------------------------------------------------------------&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;As a User Experience Architect, I create and present &lt;a href=&quot;http://www.axure.com/&quot;&gt;Axure&lt;/a&gt; prototypes, on a day-to-day basis, for various platforms. Axure generates HTML output which can be rendered with ease on any browser.&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;These days I am working on a a couple of iPad applications; which requires me to present Axure prototypes on iPad. Safari is an option to run the HTML on iPad but the browser&#39;s header and footer make the demo look more for the web than the iPad.&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;b&gt;Here is what you can do to get the true iPad app experience. Get rid of the browser.&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;How?&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;font-style: inherit;&quot;&gt;Create your prototype without iPad frame. Use canvas size of 1024x768 pixels. (You may have to tweak your canvas a little to fit&amp;nbsp;&lt;/span&gt;properly&lt;span style=&quot;font-style: inherit;&quot;&gt;&amp;nbsp;on iPad, as, I believe, Axure&amp;nbsp;&lt;/span&gt;doesn&#39;t&lt;span style=&quot;font-style: inherit;&quot;&gt;&amp;nbsp;offer pixel perfect rendering.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Next....&lt;/span&gt;&lt;/div&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Download &lt;a href=&quot;http://itunes.apple.com/us/app/goodreader-for-ipad/id363448914?mt=8&quot;&gt;goodreader&lt;/a&gt; from the &lt;a href=&quot;http://www.apple.com/ipad/from-the-app-store/&quot;&gt;App Store&lt;/a&gt;. It costs only $4.99. Install the app on your iPad.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Once the app is installed - All you have to do is:&lt;/span&gt;&lt;/div&gt;
&lt;ul style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 20px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Connect the iPad to your computer that you sync with&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Open up iTunes&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Select the iPad from the devices on the left sidebar&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;On the right pane of the screen, click on &quot;apps&quot; and scroll down the page until you see the last section called “File Sharing”&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click on GoodReader&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click “Add…”&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Browse to and select your zip file with the demo in it&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 2.25pt; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Once added:&lt;/span&gt;&lt;/div&gt;
&lt;ul style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 20px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; font: normal normal normal 7pt/normal &#39;Times New Roman&#39;; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Launch the GoodReader app on your iPad&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click on your zip file on the left&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click on Manage Files on the right&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click on Unzip&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;This will create the directory structure for the app.&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; margin-bottom: 5px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-family: Verdana, sans-serif; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;To launch the demo all you have to do is:&lt;/span&gt;&lt;/div&gt;
&lt;ul style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #333333; font-style: inherit; font-weight: inherit; list-style-image: initial; list-style-position: initial; list-style-type: disc; margin-bottom: 15px; margin-left: 0px; margin-right: 0px; margin-top: 5px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 20px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; font: normal normal normal 7pt/normal &#39;Times New Roman&#39;; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Launch the GoodReader app on your iPad&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; font: normal normal normal 7pt/normal &#39;Times New Roman&#39;; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Select the proper directory for the demo&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, sans-serif;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-style: inherit; font-weight: inherit; font: normal normal normal 7pt/normal &#39;Times New Roman&#39;; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #1f497d; font-style: inherit; font-weight: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Click on index.html (and then you are in). Or, to get rid of Axure frame, click on home.html or whatever your first Axure page is.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Voila, you just created a true Axure prototype for iPad.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;Note: To avoid GoodReader toolbar to appear while demo-ing, try pressing and holding the buttons/links in the prototype instead of tapping it. It works for me.&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #1f497d; font-family: Verdana, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/5614852751239455798/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/06/how-to-run-axure-prototypes-on-i.html#comment-form' title='15 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/5614852751239455798'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/5614852751239455798'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/06/how-to-run-axure-prototypes-on-i.html' title='How to run Axure prototypes on iPad or Microsoft Surface'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga2U0fd8wVLoSDDTJAJPzS6lTT7Fc9ZoRmvEEL4vl4NhVj_DWYwSJu95kkGTOKHqAT_hgWRsX0gP4jJP5uEsdLAADFQQ-ULq7x_fN2pkEdllLD3jPcuMJyb3jubDxeOE_xkrfx22nwtKo/s72-c/apple_ipad_2.jpg" height="72" width="72"/><thr:total>15</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-6822077675092894426</id><published>2011-06-13T12:05:00.001-05:00</published><updated>2011-06-13T12:07:47.770-05:00</updated><title type='text'>Are you afraid of Twitter?</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH613jkSwnUTxrdFHUDJ8iJJ-eDDlGXSPHzsklgnObc7Nt0s0ayrJVODAVMtqVM2lFhDDQjjdb1XCIs7d1sRmcYI3zR_6r2omJLWRxgbln-ZjlNjDkMosTmNg3rI3OqG5GpythhkInfCc/s1600/twitter_devil.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;391&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH613jkSwnUTxrdFHUDJ8iJJ-eDDlGXSPHzsklgnObc7Nt0s0ayrJVODAVMtqVM2lFhDDQjjdb1XCIs7d1sRmcYI3zR_6r2omJLWRxgbln-ZjlNjDkMosTmNg3rI3OqG5GpythhkInfCc/s400/twitter_devil.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; font: normal normal normal 13px/19px &#39;Lucida Grande&#39;, &#39;Lucida Sans Unicode&#39;, Tahoma, Verdana, sans-serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0.6em; padding-left: 0.6em; padding-right: 0.6em; padding-top: 0.6em;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;This post is, certainly, not for tweet-o-holics, who wakeup and sleep with&amp;nbsp;&lt;/span&gt;smart-phones&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&amp;nbsp;on their sides. The post, also, respects an average Joe who manages to Tweet at least&amp;nbsp;twice&amp;nbsp;a week - either to report on their pathetically depressing meals or extremely&amp;nbsp;ecstatic&amp;nbsp;moods.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;Believe it or not, even today, we have some social-media phobics - for obviously good and bad reasons. Be careful on social-media but paranoid. This post is one more attempt to motivate them to engage with twitter-verse.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;As I am writing this post, I have 3748 Tweets and 286 Followers on Twitter.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;My first tweet was tweeted in 2008. Then, like most of you, I gave up after my 10th tweet. &quot;This ain&#39;t for me,&quot; was my response to myself. However, as Twitter grew more and more popular, I felt tremendous pressure from my User Experience (UX) community to become part of it - again.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Believe it or not, UXers are made to work on the bleeding edge of technology. They craft new experiences that leverage and explore the true potential of technology. I started again on Twitter in mid 2009 and never stopped after that.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Here is how I am benefitting from Twitter:&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;/div&gt;&lt;ol style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Network with my UX community in and outside Keane.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Learn about new articles, news and publications on UX and other areas without Googling about them.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Hear people&#39;s opinions on various topics.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Guage trends in technology, social media, and other areas.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Sell my thoughts, ideas, and opinions on UX and other topics.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Participate in discussions, debates, and sometimes just fun stuff.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Hear about new job opportunities from my friends and followers.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Believe it or not, I have got job offers through DM feature in Twitter.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Overall, it&#39;s a great tool with lot of potential. You will benefit from it only when you use it.&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;Let us discuss. Why do/do not you use Twitter?&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: small;&quot;&gt;And, of course, if you are/or going to be on Twitter, do not forget to follow me. My username is @praveenkvma&lt;/span&gt;&lt;/div&gt;&lt;div style=&quot;color: black; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/6822077675092894426/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/06/are-you-afraid-of-twitter.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6822077675092894426'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/6822077675092894426'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/06/are-you-afraid-of-twitter.html' title='Are you afraid of Twitter?'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiH613jkSwnUTxrdFHUDJ8iJJ-eDDlGXSPHzsklgnObc7Nt0s0ayrJVODAVMtqVM2lFhDDQjjdb1XCIs7d1sRmcYI3zR_6r2omJLWRxgbln-ZjlNjDkMosTmNg3rI3OqG5GpythhkInfCc/s72-c/twitter_devil.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-8276836953611934687</id><published>2011-06-07T16:46:00.001-05:00</published><updated>2011-06-07T16:49:57.366-05:00</updated><title type='text'>Paper Blinds</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;b&gt;Scenario:&lt;/b&gt; New home. Forty one see-through glass windows. No blinds. The blinds installation guy takes three weeks.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Problem:&lt;/b&gt; How to protect the privacy of occupants?&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Tools:&lt;/b&gt; A pair of scissors, duct tape, staplers, some architectural drawings, and a designer mind.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;Steps:&lt;/b&gt;&lt;br /&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;&lt;li&gt;Attack one window at a time.&lt;/li&gt;
&lt;li&gt;Measure the paper size, just once - of course, the size of paper will stay the same.&lt;/li&gt;
&lt;li&gt;Measure the window size.&lt;/li&gt;
&lt;li&gt;Use duct tape to stick the paper to create bigger surface area to cover the entire window.&lt;/li&gt;
&lt;li&gt;Use scissors to cut off extra paper.&lt;/li&gt;
&lt;li&gt;Use extra paper to create top and botton borders for extra stability and strength. This will help the blinds to stay straight.&lt;/li&gt;
&lt;li&gt;Staple the borders and tape them to the paper.&lt;/li&gt;
&lt;li&gt;Hang the freshly made paper blind using a step stool and duct tape.&lt;/li&gt;
&lt;li&gt;Voila, you just created your first paper blind.&lt;/li&gt;
&lt;li&gt;Keep repeating steps 1 through 10 until you have covered all your windows.&lt;/li&gt;
&lt;li&gt;Sip a cup of green tea, appreciate your creation, and wait for another three weeks to get &quot;real&quot; blinds.&lt;/li&gt;
&lt;/ol&gt;&lt;div&gt;Here are some of the pics:&lt;/div&gt;&lt;div&gt;&lt;br /&gt;
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&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPiYg6BOuoVc8PJAxmAXklwTDVLOsI4F53nM_4tb2p1_4Dl6veeNj3FQl3un1gYSffQyMKluhBaAPqUpzQ_VrFocuLRI0mmyHmN519XlEQ43qoTZstroANK7Am1pBeq1G1HHMKWF0H5-M/s1600/IMG_0605.JPG&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;320&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPiYg6BOuoVc8PJAxmAXklwTDVLOsI4F53nM_4tb2p1_4Dl6veeNj3FQl3un1gYSffQyMKluhBaAPqUpzQ_VrFocuLRI0mmyHmN519XlEQ43qoTZstroANK7Am1pBeq1G1HHMKWF0H5-M/s320/IMG_0605.JPG&quot; width=&quot;239&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/8276836953611934687/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2011/06/paper-blinds.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8276836953611934687'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/8276836953611934687'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2011/06/paper-blinds.html' title='Paper Blinds'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7iF76_0HA_D3S-vP8qz3NDWZbHnBYjUd2yloMzXyg3pqPe3wFa3k33w4W2KmOzJFZCoHIOELPBzFqmhCVuyf1_MEQJOK-afwQoHxse-l7fso4JiBIX1ragv9sk0HuuUokrevjCXEFq1w/s72-c/IMG_0597.JPG" height="72" width="72"/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-7555611204452219525</id><published>2010-09-29T16:23:00.001-05:00</published><updated>2010-09-29T16:26:59.029-05:00</updated><title type='text'>Social Media for Organizations</title><content type='html'>I created this presentation to explain why Social Media is important for organizations. It is no longer about asking, &quot;What social media will do for us,&quot; but, it is about asking, &quot;What Social Media will do to us?&quot;&lt;br /&gt;
&lt;br /&gt;
&lt;div id=&quot;__ss_5318288&quot; style=&quot;width: 425px;&quot;&gt;&lt;object height=&quot;355&quot; id=&quot;__sse5318288&quot; width=&quot;425&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediafororganizations-100929150942-phpapp02&amp;stripped_title=social-media-for-organizations-5318288&amp;userName=praveenkvma&quot; /&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;/&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;/&gt;&lt;embed name=&quot;__sse5318288&quot; src=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialmediafororganizations-100929150942-phpapp02&amp;stripped_title=social-media-for-organizations-5318288&amp;userName=praveenkvma&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;425&quot; height=&quot;355&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;
&lt;div style=&quot;padding: 5px 0pt 12px;&quot;&gt;View more &lt;a href=&quot;http://www.slideshare.net/&quot;&gt;presentations&lt;/a&gt; from &lt;a href=&quot;http://www.slideshare.net/praveenkvma&quot;&gt;praveenkvma&lt;/a&gt;.&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/7555611204452219525/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2010/09/social-media-for-organizations.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7555611204452219525'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/7555611204452219525'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2010/09/social-media-for-organizations.html' title='Social Media for Organizations'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-661074486081621296</id><published>2010-08-25T10:54:00.000-05:00</published><updated>2010-08-25T10:54:18.073-05:00</updated><title type='text'>How to Design a $100 Tablet – A Quick Overview</title><content type='html'>&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;/div&gt;&lt;meta content=&quot;text/html; charset=utf-8&quot; http-equiv=&quot;Content-Type&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Word.Document&quot; name=&quot;ProgId&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Microsoft Word 12&quot; name=&quot;Generator&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Microsoft Word 12&quot; name=&quot;Originator&quot;&gt;&lt;/meta&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml&quot; rel=&quot;File-List&quot;&gt;&lt;/link&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_editdata.mso&quot; rel=&quot;Edit-Time-Data&quot;&gt;&lt;/link&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx&quot; rel=&quot;themeData&quot;&gt;&lt;/link&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml&quot; rel=&quot;colorSchemeMapping&quot;&gt;&lt;/link&gt;&lt;style&gt;
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&lt;h1 align=&quot;center&quot; style=&quot;text-align: center;&quot;&gt;Intel&#39;s Classmate PC (Eduwise) low-cost PC revealed (May 04, 2006)&lt;/h1&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div align=&quot;center&quot; class=&quot;MsoNormal&quot; style=&quot;text-align: center;&quot;&gt;&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4XW-gvLMc-99_CIs-98oqedKS4JCpNEjPjvuwo7L34Us6au_ZNXKNIBNxzAL5mKcY5osskFBhHrIy2FBode_-MxBJaGGGqQ6ptHvL9HVEobtiNMcQX9I3C1xYIJ-91Hmoz4_gQ81QBI0/s1600/Eduwise.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;352&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4XW-gvLMc-99_CIs-98oqedKS4JCpNEjPjvuwo7L34Us6au_ZNXKNIBNxzAL5mKcY5osskFBhHrIy2FBode_-MxBJaGGGqQ6ptHvL9HVEobtiNMcQX9I3C1xYIJ-91Hmoz4_gQ81QBI0/s400/Eduwise.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;i&gt;&lt;span style=&quot;color: #002060; font-size: 12pt; line-height: 115%;&quot;&gt;The head of the world&#39;s largest chipmaker unveiled a mobile personal computer Wednesday designed to provide affordable collaborative learning environments for teachers and students around the world.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;i&gt;&lt;span style=&quot;color: #002060; font-size: 12pt; line-height: 115%;&quot;&gt;Intel Corp. Chief Executive Paul Otellini said the $400 machines, code-named &quot;Eduwise,&quot; will feature built-in wireless and will be able to run Microsoft Corp.&#39;s Windows or the Linux operating system.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;i&gt;&lt;span style=&quot;color: #002060; font-size: 12pt; line-height: 115%;&quot;&gt;&quot;What we want to do is accelerate to uncompromised technology for everyone in the world,&quot; Otellini said during a demonstration at the World Congress on Information Technology in Austin. &quot;No one wants to cross the digital divide with yesterday&#39;s technology.&quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/i&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://www.seattlepi.com/business/268946_techcon04.html&quot;&gt;http://www.seattlepi.com/business/268946_techcon04.html&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://www.intellearningseries.com/&quot;&gt;http://www.intellearningseries.com&lt;/a&gt;&lt;/div&gt;&lt;h1&gt;How to Design a $100 Tablet – A Quick Overview&lt;/h1&gt;&lt;h1&gt;The Context&lt;/h1&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Education is one of our most fundamental needs that help us to live with respect and dignity in society. It is the gateway to vast knowledge that ultimately leads to wisdom and virtues. Despite of education’s profound importance in our lives, not every is fortunate enough to receive it. Access to education is a grave issue in developing nations. The other important issue to ponder about is the quality of education.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;b&gt;Some Quick Facts on Education in India &lt;/b&gt;(Based on &lt;a href=&quot;http://gov.ua.nic.in/aises/&quot;&gt;7&lt;sup&gt;th&lt;/sup&gt; All India School Education Survey&lt;/a&gt;)&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Less than half of India’s children between the age 6 and 14 go to school.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;A little over one-third of all children who enroll in grade one reach grade eight.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;At least 35 million children aged 6 – 14 years do not attend school.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;53% of girls in the age group of 5 to 9 years are illiterate.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;In India, only 53% of habitation has a primary school.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;In India, only 20% of habitation has a secondary school.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;On an average an upper primary school is 3 km away in 22% of areas under habitations.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;In nearly 60% of schools, there are less than two teachers to teach Classes I to V.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;On an average, there are less than three teachers per primary school. They have to manage classes from I to V every day.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;High cost of private education and need to work to support their families and little interest in studies are the reasons given by 3 in every four drop-outs as the reason they leave.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Dropout rates increase alarmingly in class III to V, its 50% for boys, 58% for girls.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;1 in 40, primary school in India is conducted in open spaces or tents.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;More than 50 per cent of girls fail to enroll in school; those that do are likely to drop out by the age of 12.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;50% of Indian children aged 6-18 do not go to school&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;(Data extracted by &lt;a href=&quot;http://tarang.org/?p=63&quot;&gt;Tarang.org&lt;/a&gt;)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;h1&gt;The Intervention&lt;/h1&gt;&lt;div class=&quot;MsoNormal&quot;&gt;A marketing team in a large computer chip manufacturing company assessed the education situation in India and other developing countries. The team proposed using technology to increase the effectiveness, quality, and reach of education. Further research, by the team, on economic scene and expenditure capacity of people in these countries suggested an opportunity to introduce an inexpensive futuristic device to support educational needs of students.&lt;/div&gt;&lt;h1&gt;The Design Brief&lt;/h1&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The chip maker approached a human-centered-design firm to design a breakthrough product – A $100 device that would use the client’s chipset. The product was positioned somewhere between a Smartphone and a Laptop.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;A team of researchers (including &lt;a href=&quot;http://designprevails.blogspot.com/p/about-me.html&quot;&gt;me&lt;/a&gt;) was created to conduct user research and design. The main focal points were:&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;How students learn at school, home, and tuitions&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;What are student’s motivations, goals, aspirations and needs&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;How do students interact with their parents and teachers&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;How teachers interact with students and within themselves (Teaching Methods and Sharing of Information about students)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;How teachers could best introduce technology into the classroom&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;What are parents expectations from their children’s school&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;How the new product fits in the education eco-system (Home – School – Tuition; Parents – Students – Teachers)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;h1&gt;The Process – Contextual Design&lt;/h1&gt;&lt;div class=&quot;MsoNormal&quot;&gt;According to &lt;a href=&quot;http://www.wikipedia.org/&quot;&gt;Wikipedia&lt;/a&gt;:&lt;b&gt; Contextual Design &lt;/b&gt;is a &lt;a href=&quot;http://en.wikipedia.org/wiki/User-centered_design&quot; title=&quot;User-centered design&quot;&gt;user-centered design&lt;/a&gt; process developed by Hugh Beyer and Karen Holtzblatt. It incorporates &lt;a href=&quot;http://en.wikipedia.org/wiki/Ethnography&quot; title=&quot;Ethnography&quot;&gt;ethnographic&lt;/a&gt; methods for gathering data relevant to the product, field studies, rationalizing &lt;a href=&quot;http://en.wikipedia.org/wiki/WorkFlow&quot; title=&quot;WorkFlow&quot;&gt;workflows&lt;/a&gt;, system and designing &lt;a href=&quot;http://en.wikipedia.org/wiki/Human-computer_interface&quot; title=&quot;Human-computer interface&quot;&gt;human-computer interfaces&lt;/a&gt;.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://www.utwente.nl/en&quot;&gt;University of Twente&lt;/a&gt;, New Zealand, goes further and breaks apart Contextual Design into seven parts:&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;1.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Contextual Inquiry: uncovers who customers really are and how they work on a day-to-day basis to understand the customers: their needs, their desires and their approach to the work.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;2.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Work Modeling: capture the work of individuals and organizations in diagrams to provide different perspectives on how work is done.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;3.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Consolidation: brings data from individual customer interviews together so the team can see common pattern and structure without losing individual variation.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;4.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Work redesign: uses the consolidated data to drive conversations about how to improve work by using technology to support the new work practice.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;5.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;The User Environment Design: captures the floor plan of the new system. It shows each part of the system, how it supports the user&#39;s work, exactly what function is available in that part, and how the user gets to and from other parts of the system.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;6.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Test with customers: Paper prototyping develops rough mockups of the system using Post-its to represent windows, dialog boxes, buttons, and menus.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;7.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Putting it into practice: Prioritization helps the transition to implementation by planning your system implementation over time. Object-oriented design helps you move from systems design to design of the implementation.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;h2&gt;Our Process&lt;/h2&gt;&lt;div class=&quot;MsoNormal&quot;&gt;It is one thing to read the process in books and it is another thing to implement the process - in practice. Every project comes with its own uniqueness and requires custom solutions. Given the constraints of time, context, and nature of project the design team had to tailor the design process to suit project requirements.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The design team, obviously, had Contextual Design experience from other projects and clients but this project required a different approach. It was a large scale and face paced project for a large client. Also, the introduction of the product would bring about a major social change to the lives of many students, teachers, and parents. The design team’s responsibility exceeded far beyond traditional professionalism norms and blended into moral and social responsibility. The team was in the process of designing the future of students and their lives in developing countries.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The tailored Contextual Design process consisted of following steps:&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;1.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Identify the Design Team&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;2.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Recruit Participants&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;3.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Conduct Contextual Inquiry&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Document pictorial artifacts of physical spaces that students interact with (Home, School), materials, objects, technology&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Document various observations during contextual inquiry&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Interviews with Students, Parents, and Teachers&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;4.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Analyze and Interpret Contextual Inquiry Data and Create Affinity Notes&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;5.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Create Affinity Diagrams using Affinity Notes&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;6.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Create Personas based on Research&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;7.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Envision Future&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Analysis – of all dependencies and relationships in the system&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Ecosystem – with all the entities and establishing relationships between them&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;margin-left: 1in; text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Courier New&amp;quot;; font-size: 9pt; line-height: 115%;&quot;&gt;o&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Future Scenarios – initiating the process of change&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;8.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;User Interface Requirements and Design&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;9.&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;The Product Conceptualized – User Testing and Refinements&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The design process worked successfully for the team. The process helped the team accomplishing the design goals: in time, with great quality control, and without personal biases.&lt;/div&gt;&lt;h3&gt;Identify the Deign Team&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Five design teams were created to conduct user research. Each team had three researchers. The research informed the design and development of the product.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Team Structure:&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpFirst&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Moderator (Interviewer)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpMiddle&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Observer (To capture behavioral, emotional, and contextual aspects)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoListParagraphCxSpLast&quot; style=&quot;text-indent: -0.25in;&quot;&gt;&lt;span style=&quot;font-family: Symbol; font-size: 9pt; line-height: 115%;&quot;&gt;·&lt;span style=&quot;font: 7pt &amp;quot;Times New Roman&amp;quot;;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 9pt; line-height: 115%;&quot;&gt;Recorder (To transcribe the interview)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;&lt;h3&gt;Recruit Participants&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Forty five participants were recruited for the project. The human centered design firm hired an external vendor to take care of the recruitment process. Of course, the design team provided the vendor with details of &lt;a href=&quot;http://www.uiaccess.com/accessucd/users.html&quot;&gt;user group profiles&lt;/a&gt;.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Forty five user interviews of two hours each were planned across all the stakeholders: Students, Teachers and Parents. Three distinct categories were created to cover users and schools across various economic strata in the society.&lt;/div&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0frv5m0GA6ke0AiAkIQ95kjJIRpo4l3YbJe7ZuH-lH0rORlvgUmprTUSFb3NYzRJUo9XIDCLPw7NO0dgh82GcnwiJausJI0ycqoG8zdtAnLOK86Dlkb7kHfUvloNQA60blgJ4NBANvQ/s1600/Participants.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;300&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQ0frv5m0GA6ke0AiAkIQ95kjJIRpo4l3YbJe7ZuH-lH0rORlvgUmprTUSFb3NYzRJUo9XIDCLPw7NO0dgh82GcnwiJausJI0ycqoG8zdtAnLOK86Dlkb7kHfUvloNQA60blgJ4NBANvQ/s400/Participants.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://draft.blogger.com/post-create.do&quot; name=&quot;_Table_1&quot;&gt;&lt;/a&gt;&lt;/div&gt;&lt;h3&gt;Conduct Contextual Inquiry&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The design team observed participants in the context of their work environment while participants were busy doing their day-to-day education related tasks. The team documented the observations (including pictures and drawings of workspaces) related to participant’s core educational tasks. The team captured explicit and implicit aspects by probing and discovering.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;All user &lt;a href=&quot;http://www.usabilitynet.org/tools/interviews.htm&quot;&gt;interviews&lt;/a&gt; were non-technical in nature. Interviews were primarily designed to capture user needs, motivations, goals and desires.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The team briefed the participants – about the nature of interviews and project focus – at a very high level without revealing any information about the product itself. The team never mentioned “computer” or “technology” in their design briefs to participants in order to avoid biases in the data.&lt;/div&gt;&lt;h3&gt;Analyze and Interpret Contextual Inquiry Data and Create Affinity Notes&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The team collected large amounts of data from forty five interviews. It was essential to share the data across the core design team. Every evening the team would meet for couple of hours in the meeting room to analyze the data collected during that day.&lt;b&gt;&lt;span style=&quot;color: #4f81bd; font-family: &amp;quot;Cambria&amp;quot;,&amp;quot;serif&amp;quot;;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Affinity notes were created on post-its to capture: important observations, issues, breakdowns in work, insights, and design ideas. The average number of affinity notes for forty five interviews were sixty per interview. Given the number of interviews and humongous data sets, the team decided to capture only important aspects of the interviews as affinity notes.&lt;/div&gt;&lt;h3&gt;Create Affinity Diagrams Using Affinity Notes&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Affinity_diagram&quot;&gt;Affinity diagrams&lt;/a&gt; were used to make sense out of this large data set. Affinity diagrams helped the team to find patterns, hidden connections, and driving themes from large information set. It provided great insights into unseen linkages of information and helped the team identifying issues and gaps.&lt;/div&gt;&lt;h3&gt;Create Personas&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Personas are a great tool to communicate understanding of users to clients and other teams involved in the process. Also, it keeps the design team focused on user goals. A &lt;a href=&quot;http://www.uiaccess.com/accessucd/personas.html&quot;&gt;persona&lt;/a&gt; for every user profile was created. Overall, fifteen personas were created to represent all user categories. All personas were backed by exhaustive user research.&lt;/div&gt;&lt;h3&gt;Envision Future&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The team visualized how the new technology could fit in the existing eco-system. The eco-system consisted of: students, parents, and teachers. The ecosystem depicted flow of relationships, hierarchies, and dependencies, and information between each of its user profiles. It helped the team understanding the dynamics of the ecosystem. The team wanted to design the new device in such a way that it would meet everybody’s needs and goals without creating negative interference in the ecosystem. The new device should solve all the issues and gaps uncovered in the affinity diagrams.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The team created future &lt;a href=&quot;http://www.uiaccess.com/accessucd/scenarios.html&quot;&gt;scenarios&lt;/a&gt; with the help of personas. In the scenarios, the stakeholders of the ecosystem used the product to accomplish their common goals. The “product in use” scenarios helped the team in creating “winning” features and functionalities for the product.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;After five grilling weeks, the team produced three concepts depicting both the user interface and product design.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;The client finally picked one of the concepts for final product development.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Yes, a-hundred-dollar-tablet for education was born!&lt;/div&gt;&lt;b&gt;&lt;span style=&quot;color: #4f81bd; font-family: &amp;quot;Cambria&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 11pt; line-height: 115%;&quot;&gt; &lt;/span&gt;&lt;/b&gt;  &lt;br /&gt;
&lt;h3&gt;A chart depicting the design process:&lt;/h3&gt;&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiyEDTDIH7YAia7jGjdOPJ_fUuaQdH5mwwhgzE6yZR6np6tDEKxLbmpj5ff9kAYgQz_BRChSIwouvbZsU3cXUXKJM5aV97RMoXBJ6aQhzNlQ-Cy-xBc4JKeZpMsT24JAhrgRJr1Q77mnU/s1600/Eduwise_New.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;480&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiyEDTDIH7YAia7jGjdOPJ_fUuaQdH5mwwhgzE6yZR6np6tDEKxLbmpj5ff9kAYgQz_BRChSIwouvbZsU3cXUXKJM5aV97RMoXBJ6aQhzNlQ-Cy-xBc4JKeZpMsT24JAhrgRJr1Q77mnU/s640/Eduwise_New.jpg&quot; width=&quot;640&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;h3&gt;&amp;nbsp;&lt;/h3&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/661074486081621296/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2010/08/how-to-design-100-tablet-quick-overview.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/661074486081621296'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/661074486081621296'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2010/08/how-to-design-100-tablet-quick-overview.html' title='How to Design a $100 Tablet – A Quick Overview'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4XW-gvLMc-99_CIs-98oqedKS4JCpNEjPjvuwo7L34Us6au_ZNXKNIBNxzAL5mKcY5osskFBhHrIy2FBode_-MxBJaGGGqQ6ptHvL9HVEobtiNMcQX9I3C1xYIJ-91Hmoz4_gQ81QBI0/s72-c/Eduwise.jpg" height="72" width="72"/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-3725561850511059504</id><published>2010-08-23T17:28:00.001-05:00</published><updated>2010-08-25T10:46:10.627-05:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="death grip"/><category scheme="http://www.blogger.com/atom/ns#" term="iphone 4.0"/><title type='text'>How to Kill the Death Grip - A humble design suggestion</title><content type='html'>&lt;meta content=&quot;text/html; charset=utf-8&quot; http-equiv=&quot;Content-Type&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Word.Document&quot; name=&quot;ProgId&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Microsoft Word 12&quot; name=&quot;Generator&quot;&gt;&lt;/meta&gt;&lt;meta content=&quot;Microsoft Word 12&quot; name=&quot;Originator&quot;&gt;&lt;/meta&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml&quot; rel=&quot;File-List&quot;&gt;&lt;/link&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx&quot; rel=&quot;themeData&quot;&gt;&lt;/link&gt;&lt;link href=&quot;file:///C:%5CDOCUME%7E1%5Ckumap01%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml&quot; rel=&quot;colorSchemeMapping&quot;&gt;&lt;/link&gt;&lt;style&gt;
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&lt;div class=&quot;MsoNormal&quot;&gt;Design is the intrinsic element of lifestyle - the essence of living. The more we talk, the more we explore it. This is the one-liner on my &lt;a href=&quot;http://designprevails.blogspot.com/&quot;&gt;blog &lt;/a&gt;header. I firmly believe in design discourses as an exploration and discovery tool.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Lately, we heard a lot about &lt;a href=&quot;http://www.apple.com/&quot;&gt;Apple&lt;/a&gt; &lt;a href=&quot;http://www.apple.com/iphone/&quot;&gt;iPhone 4.0&lt;/a&gt; antenna design &lt;a href=&quot;http://www.apple.com/antenna/&quot;&gt;flaw&lt;/a&gt;. Apple never accepted the flaw and orchestrated a big cover up, until lately, when it succumbed to deafening media coverage and continuous customer complaints.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&amp;nbsp;It surprised me how Apple could create a product with such a basic design flaw. The wrong placement for the joint of antenna is definitely not an engineering flaw but a design flaw. &lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;Someone in the design team did mess up user research. He forgot to perform contextual inquiry with the users while they used the product. Or he did not write enough future scenarios depicting the usage of this product. Something certainly went terribly wrong somewhere in the design process. Otherwise, Apple wouldn’t have to teach us how to hold mobile phones or give away &lt;a href=&quot;http://bit.ly/au9Asn&quot;&gt;free jumpers&lt;/a&gt;. A good design fits itself seamlessly in the user space in all usage scenarios.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;All these years, Apple thrived on its outstanding user experience and high quality products. One design flaw has significantly tarnished its clean image. People are afraid of upgrading their phones to iPhone 4.0 from iPhone 3.0. Instead, they want to wait for a new hardware release with the problem fixed.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;As a product designer, I also thought about the flaw and looked into different ways in which my friends and I use our mobile phones. I came up with a quick sketch based on my observations. The best place for the band seems to be top center.&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;I would love to get your feedback, suggestions, and criticisms on the design.&lt;br /&gt;
&lt;div class=&quot;separator&quot; style=&quot;clear: both; text-align: center;&quot;&gt;&lt;a href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmtzk47Kp51ZVVFWn0OsffDVf7qWR8oYGTu9VdrdOKqUS2ITOZQ1qBFCe9TwzHoN_rVpfuKcIDBiiZEm8heNcUAzjnhN09eiNV2PvUw3Qeth0T6cIKtnfGJSXfDMhJTi5s5Vw76DRkd88/s1600/iPhone+4.0.jpg&quot; imageanchor=&quot;1&quot; style=&quot;margin-left: 1em; margin-right: 1em;&quot;&gt;&lt;img border=&quot;0&quot; height=&quot;300&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmtzk47Kp51ZVVFWn0OsffDVf7qWR8oYGTu9VdrdOKqUS2ITOZQ1qBFCe9TwzHoN_rVpfuKcIDBiiZEm8heNcUAzjnhN09eiNV2PvUw3Qeth0T6cIKtnfGJSXfDMhJTi5s5Vw76DRkd88/s400/iPhone+4.0.jpg&quot; width=&quot;400&quot; /&gt;&lt;/a&gt;&lt;/div&gt;&lt;br /&gt;
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&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/3725561850511059504/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2010/08/how-to-kill-death-grip.html#comment-form' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/3725561850511059504'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/3725561850511059504'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2010/08/how-to-kill-death-grip.html' title='How to Kill the Death Grip - A humble design suggestion'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmtzk47Kp51ZVVFWn0OsffDVf7qWR8oYGTu9VdrdOKqUS2ITOZQ1qBFCe9TwzHoN_rVpfuKcIDBiiZEm8heNcUAzjnhN09eiNV2PvUw3Qeth0T6cIKtnfGJSXfDMhJTi5s5Vw76DRkd88/s72-c/iPhone+4.0.jpg" height="72" width="72"/><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7561677249277278284.post-722497580827404925</id><published>2010-06-08T11:45:00.000-05:00</published><updated>2010-06-08T12:07:49.070-05:00</updated><title type='text'>Learn to Get it On Paper</title><content type='html'>Visual thinking is an important weapon in the arsenal of a designer. It not only helps solving complex problems but also helps in depicting complex relationships, task-flows, processes, etc. in a simplified manner.&lt;br /&gt;&lt;br /&gt;Two days back one of my project managers came to me and requested help for a production support model, which he himself created in Microsoft PPT and was not happy with. He told me that his boxes/blocks model that spread across three slides was not really convincing and presentable. It not only lacked important relationships between components but had some of the components spread across multiple slides. He was not sure how to fit them together on a single piece of paper.&lt;br /&gt;&lt;br /&gt;The crux: &lt;span style=&quot;font-weight: bold;&quot;&gt;Information was in his head but not on the paper.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;I decided to take the challenge. I sat with him for 2 hours where he explained me the entire model and the components associated with it.&lt;br /&gt;&lt;br /&gt;My task was to:&lt;br /&gt;1. Simplify the complexity&lt;br /&gt;2. Establish clear hierarchy and relationship&lt;br /&gt;3. Represent  all the components&lt;br /&gt;4. Make everything look presentable to an EVP&lt;br /&gt;5. And create a single diagram.&lt;br /&gt;&lt;br /&gt;This is what I created…&lt;br /&gt;&lt;br /&gt;&lt;a onblur=&quot;try {parent.deselectBloggerImageGracefully();} catch(e) {}&quot; href=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdmtkoxGpuTj8lqGtDZCoVOdp-hXtH8cRP8jBU7rSOoSbMSmj1Gn4tkbtQjYLAni949RQR9LMJKxN2gwqV-j4QkGPdsD10I9pimZEimBko8ONYzlwvUJX0ud0LwcqDsWr0qS-Ui8BcZO8/s1600/TaskFlow_Upload.jpg&quot;&gt;&lt;img style=&quot;display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 270px;&quot; src=&quot;https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdmtkoxGpuTj8lqGtDZCoVOdp-hXtH8cRP8jBU7rSOoSbMSmj1Gn4tkbtQjYLAni949RQR9LMJKxN2gwqV-j4QkGPdsD10I9pimZEimBko8ONYzlwvUJX0ud0LwcqDsWr0qS-Ui8BcZO8/s400/TaskFlow_Upload.jpg&quot; alt=&quot;&quot; id=&quot;BLOGGER_PHOTO_ID_5480446571261309234&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;And here is the response from my PM after looking at the new diagram: &lt;blockquote&gt;“This is exactly I wanted and it looks awesome. Thanks a lot!”&lt;/blockquote&gt;Not a bad day, considering that all this happened on Monday.&lt;br /&gt;&lt;br /&gt;How did I do it? Here is a simple process:&lt;br /&gt;&lt;ol&gt;&lt;li&gt;Jot down all the components on a piece of paper.&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Draw all these components on individual 3M Post-Its. Draw people as people and not as boxes; servers as servers, etc. You do not have to be an artist for this. Use simple graphics. Post-Its allow easy movement of components without drawing them all over again.&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Paste the Post-Its on a whiteboard or a big sheet and using markers try to draw lines to establish relationships between them.&lt;/li&gt;&lt;li&gt;The art is to minimize the number and criss-crossing of lines.&lt;br /&gt;&lt;/li&gt;&lt;li&gt;Move the Post-Its if the current relationships do not make sense.&lt;/li&gt;&lt;li&gt;Keep on repeating step 3,4 and 5 until you have got what you wanted.&lt;/li&gt;&lt;li&gt;Whoa! You are done. What a nice job! :)&lt;br /&gt;&lt;/li&gt;&lt;/ol&gt;Remember, this is an iterative process. The more the time spent on thinking the better the end product gets.</content><link rel='replies' type='application/atom+xml' href='http://designprevails.blogspot.com/feeds/722497580827404925/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://designprevails.blogspot.com/2010/06/learn-to-get-it-on-paper.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/722497580827404925'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7561677249277278284/posts/default/722497580827404925'/><link rel='alternate' type='text/html' href='http://designprevails.blogspot.com/2010/06/learn-to-get-it-on-paper.html' title='Learn to Get it On Paper'/><author><name>Bard from Google</name><uri>http://www.blogger.com/profile/13697534443489046221</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><media:thumbnail xmlns:media="http://search.yahoo.com/mrss/" url="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdmtkoxGpuTj8lqGtDZCoVOdp-hXtH8cRP8jBU7rSOoSbMSmj1Gn4tkbtQjYLAni949RQR9LMJKxN2gwqV-j4QkGPdsD10I9pimZEimBko8ONYzlwvUJX0ud0LwcqDsWr0qS-Ui8BcZO8/s72-c/TaskFlow_Upload.jpg" height="72" width="72"/><thr:total>1</thr:total></entry></feed>