MyADLETS, The Viral Frontier.

AdSense Academy Teaches And Tests Your Adsense And WebSense Knowledge!

2011-10-05T15:26:00.000-07:00

You must know what AdSense is if you are reading this but even if you are not, you will learn a lot through the links provided below.
If you are brand new to AdSense or have been using it to monetize your site for years, you will find some great pointers and learning tools.
At AdSense Academy, you can follow the checklist provided and will guide you through the steps to set up and run a successful AdSense account. As you progress through the steps in the each of the six sections, you'll graduate to a higher milestone. When you reach the last milestone, depicted by a rocket, you will certainly be an AdSense Astronaut, ready to take the quiz to test your knowledge.
Test your knowledge with the AdSense Academy - Inside AdSense

Federated Media Acquires Lijit Networks.

2011-10-04T07:53:00.000-07:00

Lijit, the advertising revenue generator for online publishers has been acquired by media advertising power house Federated Media. According to Lijit they were not in need for a sale but selected FM in order to go big;
So in May, when we were first approached by Federated Media, it was a case of mixed emotion. Lijit wasn’t for sale, we were fully funded and coming off our 6th straight month of 50% month-over-month revenue growth. Profitability was within sight and occurring on and off on a daily basis. In short, we were having FUN, AND A LOT OF IT. But, at the same time, if there was bigger play to make – an industry changing and industry leading play to make – it was with FM. It all made complete sense from that first instant of thought.
Lijit will stay where they are, Boulder Colorado and work with FM Management team to make it big!
Here is the press release by FM;

Federated Media Publishing To Acquire Lijit Networks

Combined Entity Will Power More than 77,000 Independent Publishers Across the Web Via Comprehensive Advertising, Analytics and Reader Engagement Tools

SAN FRANCISCO, October 4, 2011 – Federated Media Publishing, which powers the best of the Independent Web, today announced the acquisition of Lijit Networks, Inc. Lijit is a leading provider of advertising services, audience analytics and reader engagement tools for online publishers of all sizes. The combined entity will reach nearly 300 million global unique visitors according to Quantcast.

Lijit, headquartered in Boulder, Colorado will continue to operate independently but in conjunction with the rest of Federated Media Publishing. Lijit CEO Todd Vernon and COO Walter Knapp will take on corresponding EVP of Technology and SVP of Platform Revenue responsibilities at Federated Media Publishing and will report directly to Federated Media Publishing’s CEO, Deanna Brown. Additionally, Lijit board member Seth Levine from Foundry Group will join the Federated Media Publishing board of directors, effective immediately.

With the addition of Lijit Networks’ existing publisher relationships, Federated Media Publishing will now reach more than 77,000 online publishers and nearly 15,000 expert communities, making it one of the largest companies to power publishing on the Independent Web. The acquisition vastly expands the combined company’s inventory of sites, offering premium advertisers improved scale and reach.

Publishers Will Profit and Flourish

Lijit helps publishers more thoughtfully interact with and better understand their audience by providing analytics and engagement tools that build deeper relationships, lengthen time on site and increase page views. These robust and actionable audience analytics and reader engagement tools leverage intent, behavior and demographics to help publishers of all sizes increase revenue and better engage their readers.

Additionally, the combined advertising services provided by FM and Lijit will give publishers of all sizes a revenue stream that complements existing sales efforts and helps grow and monetize their website businesses, no matter what the size.

Advertisers Can More Easily Analyze and Engage

The combination of Federated Media Publishing’s premium online advertising and conversational marketing programs and Lijit’s proprietary data collection tools will empower advertisers to better understand user intent, contextual relevance and demographic information. And by leveraging the combined entity’s extensive publisher relationships, advertisers will have unprecedented scale on the Independent Web.

Introducing Programmatic Buying to the Independent Web

Programmatic buying is one of the fastest growing trends in digital media and the introduction of Lijit’s robust RTB exchange will equip media buyers with one of the largest platforms available. Over the next few months, Federated Media Publishing and Lijit will develop a series of private exchanges that will highlight leading independent publishers. These exchanges will allow brands to engage active, passionate consumers found in highly conversational online communities and publications, while delivering premium CPM rates via FM’s conversational marketing programs.

Quotes

“The Lijit Networks team is just as passionate and committed to powering publishers as we are at Federated Media Publishing and that was a crucial element to this decision,” said Deanna Brown, chief executive officer, Federated Media Publishing. “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.”

“Federated Media invented how to leverage authentic voices and engaged conversations that exist in the Independent Web,” said Todd Vernon, founder and CEO of Lijit Networks. “The combination of the two companies is a game changer in the industry that unlocks new opportunities for both companies through our combined publisher network.”

About Federated Media Publishing

Federated Media Publishing powers the best of the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net

About Lijit Networks Inc.

Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 70,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at www.lijit.com

Federated Media Publishing on Facebook - http://www.facebook.com/Federated

Federated Media Publishing on Twitter - http://twitter.com/Federated_Media

Lijit Networks on Facebook - https://www.facebook.com/Lijit

Lijit Networks on Twitter - http://twitter.com/#!/lijit

Contact

Clint Bagley

415-699-8280

cbagley@federatedmedia.net

Google Affiliate Network: Google Affiliate Network Fall Exclusive Opportunities Now Available

2011-09-22T09:51:00.000-07:00

Fall is around the corner, very close, and with it brings the holiday shopping season.

Google Affiliate Network is too ready with over 40 specific opportunities for you, Google Affiliates Network publisher, to focus on. If you are a publisher and have not yet signed up with GAN, Google Affiliates Network, you can signup via the link below.

Just to remind you the above special opportunities will be available during one weekend, September 23=September 26, only so better act fast.

In order to reach these opportunities;

To promote any of these exclusive opportunities, you need to be an approved publisher in the Google Affiliate Network.
Apply for Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher).
Once approved, review the opportunities available and click the "Apply Now" link for everyone that you wish to promote.

There is also a getting started guide to get you started with first steps or more if necessary.

Follow the links below for more information;

Google Affiliate Network Signup

Google Affiliate Network: Google Affiliate Network Fall Exclusive Opportunities Now Available

PageMaps In Your Custom Search, Now Add Them Directly!

2011-09-20T09:18:00.000-07:00

One of the reasons people like the pagemaps in their custom Search was the ability to create Richer Snippets. A new move by Google makes it much easier for users as they do not have to modify pages to expose Pagemaps, or wait for Google to crawl the site once you created them. As of today Google is allowing direct submission of Pagemaps via either Sitemaps or On-Demand Indexing requests.

From Google Custom Search Blog;

This saves time when you want to make a quick change to your metadata. If you have data you would like to be displayed on your site, such as reviews snippets, you can submit it directly to Google instead of putting it in publicly visible markup on your pages. For added security, you can even choose to add a private key to your Pagemap and we will only serve it in Custom Search results when that key is provided.

We hope you enjoy the added convenience these new submission options offer. Let us know what you think in our discussion forum.

Enjoy the Pagemaps and richer snippets

ZAGAT @ Google Might Taste Good Enough To Write A Haiku!

2011-09-08T13:10:00.000-07:00

I heard the news on this mornings TV but when I saw a tweet by Google's Marissa Mayer that prompted me to write this.
We all have seen ZAGAT ratings at restaurants and foodies might have even hand out some cash to get the book.
Me and my partner are pretty adventurous when it come to food and we visit places from hole in the walls to five star gourmet restaurants. We are also avid travelers. Knowing the our city, county, state, country and the world is a thirst that never cease.
When it come to hole in the wall and everything in between those five star restaurants, we usually look at Yelp to get an idea and prepare our selves. We use comments to educate ourselves rather than to chose a place.
But now, will we see a change? I guess so, ZAGAT@Google might help us to learn about restaurants in our localities and beyond. We may look there to find where to eat, drink, stay, shop and play.
Official Google Blog: Google just got ZAGAT Rated!

Google Tells You How To Go About Getting A Job, Write The Best Resume!.

2011-09-08T12:36:00.000-07:00

It is hard to bring bread to the table for many people these days and writing proper resume's are the last things in people's mind even though it should reside in frontal lobes some where.
One Google's recruiting expert, Jeff Moore tells us how to go about it. Even though the post mentioned below targets college graduates (The post is on Google Students Blog!) aspiring to become Googlers, we all can take some advise to take away from these Recruiter Tips and Tricks;

Show off your strengths – Makes sense, right? You want your resume to show off what makes you special and give recruiters a reason to interview you. The big things on your resume should make employers say, “wow!” It doesn’t really matter if it’s your education, internships or special awards, just make sure to show off your skills/experience and try to impress because (cliché alert!) you never get a second chance to make a first impression.

The devil is in the details – A detailed resume is a good resume. The more info you share, the more a recruiter or hiring manager can look at your accomplishments and determine if you are a good fit for their team. For example, which one of these candidates would you want to talk to?

Candidate A – Wrote several applications to improve efficiency within the finance group.

Candidate B – Used Java and PHP to write financial accounting application that saved the company over 25 hours a week of productivity resulting in over $100K in savings.

Remember, your resume is your message to the hiring team—tell them as much as you can so they can make the most informed decision.

Keep it short – Huh? Didn’t he just say, “tell them as much as you can”? I did, but that doesn’t mean you should write a 15 page resume. What you want is a clear, concise resume that accurately describes your accomplishments. Assuming you are a new college grad, you probably want to stick to one page. However, if you have significant accomplishments (publications, open source contributions, startups, awards, etc.) it is acceptable to go on to a second page. Lots of career services folks will tell you “one page only.” I don’t subscribe to that, as long as the content of your resume is relevant.

Spelling and grammar – I don’t even need to mention this...you get it right? We have spell check for a reason. You'd be shocked at how many resumes I see with spelling errors. Grammar and spelling mistake look sloppy. Don't be careless, and don't depend on spell check. Proof read your resume and have others proof it as well.

Know your target – Make sure your resume is targeted to the right audience. I’d recommend you add an “Objective” at the top of your resume (below your name!) that clearly states what your want to accomplish. Think of the objective as your “elevator pitch”, a concise statement to convince the hiring manager or recruiter that you are worth an initial conversation. Your objective and the meat of your resume should portray someone who is a fit for the job and company. For example, if you want a job at a specific company write an objective like this:

Objective – To obtain a fast-paced and exciting role within the Google Staffing team.

As opposed to this….

Objective – To get a job at Google.

Recruiter Tips & Tricks: preparing your resume

Do multiple links from one page to another page count?

2011-09-06T09:59:00.000-07:00

WebSEOAnalytics asked Google Webmaster Central, meaning Matt Cutts the question;

"Hi Matt. If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count?"

and Matt Cutts obliged an answer.
If you have a question? you too can ask it in Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en

Google +1 Button Can Bring Higher CTR!

2011-09-01T14:06:00.000-07:00

When Google Adwords decide to show the +1 button (PlusOne) with your ads, users can (and I think will) +1 your content, giving you a higher CTR.
So what is this +1 Button or PlusOne button?
Usually When people make decisions, They always turn to recomendations, like I will always try to find some good reviews from trusted sites or people. Most people take their trusted ones recomendation with more value than that of Tom Dick or Harry. So when a person searches for a computer,application or a hotel, if the results pop up with recommendations from those they trust, the ads can bring more results, in many ways. Now it is possible with the +1 button, people can recommend your site’s content or ads to their friends and contacts right when their advice is most useful - on Google search.
So how do you get +1, PlusOne button on your page(s)? Follow the link provided in the text after the jump!

Let’s say you own a hotel in Madrid. Brian is having a lovely stay at your hotel, and visits your site to look up local attractions. He sees the +1 button you've added to your page, and clicks it to recommend your business to his friends and contacts.

When Brian's friend Ann plans her trip to Spain, she signs in to her Google account, searches on Google, and also sees your hotel's ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.
+1 annotations help users know when your organic search results and ads are relevant to them, increasing the chances that they'll end up on your site.

As results become more personal and relevant, we believe that users are not only more likely to click, but they're more likely to act as well. +1 annotations bring you pre-qualified users, who just received recommendations from their friends and are actively looking for your content. This powerful combination may result in more conversion and deeper engagement with your site overall.

To make it easier for visitors to +1 your content, you can add +1 buttons to your pages. Get the code at http://www.google.com/webmasters/+1/button

Via Google Ads

Supercookis Are Back Again, This Time From MSN Hulu !

2011-08-19T11:02:00.000-07:00

Remember our "How to remove Adobe Supercookies"? yes you can use that article and more tools to keep you data and browsing history off those greasy hands.
Geemodo: MSN Hulu Using SuperCookies To Track You (How To Remove Included)

How Google Interprets Underscores And Dashes In A URL.

2011-08-16T12:03:00.000-07:00

Matt Cuts explains how Google interprets underscores and dashes in a URL. If you Want your question to be answered on a video like this? Follow Google Webmaster Central on Twitter and look for an announcement when they take new questions: http://twitter.com/googlewmc

Google Catalogs, Shop Favorite Catalogs On Your Tablets!

2011-08-16T09:20:00.000-07:00

I am sure all of us have flipped through those inviting glossy catalogs, even involuntarily sometimes. Since the online shopping and social interaction associated with shopping, like all other day to day tasks, is changing, Google is making the task easier with Google Catalogs, a free app for your tablets.
Currently you can shop brands like Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma, and more.
With the Google Catalogs on your tablet you will be able to;

Interact: Zoom in to see products up close, tap on tags to learn more about an item or, in some catalogs, view inspiring photo albums and videos.
Find products in nearby stores: When an item catches your eye, instantly find it in a store near you or tap “Buy on Website” to visit the merchant online.
Express your creativity: Create a collage of your favorite catalog pages and products. If you need inspiration, you can check out collages created by others.
Share with friends: Email a product or collage to all your shopping buddies.
Get instant access to new catalogs: Add catalogs to your Favorites and get notified each time a new issue arrives.
Discover new products and brands: Search for products within or across multiple catalogs to find exactly what you’re looking for.

Pretty and neat.

Official Google Blog: Shop your favorite catalogs with Google Catalogs

inMobi Ads Ruling Smartphones!

2011-07-13T17:18:00.000-07:00

InMobi published a lot of information and infographics to let us know why everyone in the mobile business is at Google and Android!
Voip IP Telephony

Devil Of An Ad, You Will Never Know What It Is About!

2011-06-29T20:26:00.000-07:00

An Evil ad? No It is an Devil of and ad, Only way to stop is to pull the plug! Enjoy!

via Noob.us

Shazam Gets New Funding And Plans To Enter TV Ad Market With Shazam for TV.

2011-06-22T13:27:00.000-07:00

Sharzan, the company that offers audio fingerprinting technology letting users identify music users hear and want to listen to again later and purchase the same. Users just hold the phone to the direction of the song they are hearing and the app will recognize and direct the user to correct destination.
Sharzan now enjoys over 150 Million users and looks like wanting to test familiar but new waters, TV Advertising. They got $32 million to do that as well.

London, UK – 22 June, 2011 - Shazam®, the world’s leading mobile discovery company, today announced that it has raised $32 million in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating. The investment will be used to support the company’s continued growth and the development of Shazam’s real-time discovery and sharing App which creates an engaging, interactive mobile commerce platform for brands as it expands into television with Shazam for TV.
“Shazam has experienced incredible growth over the last year and established itself as the ultimate mobile App for media discovery and interaction,” said Matt Murphy, Partner at KPCB. “The recent additions of Shazam Friends, synchronized lyrics in LyricPlay, and Shazam for TV are just the start to expanding the functionality of a magical technology.”

With the 150 millionth Shazamer just around the corner, Shazam is on a trajectory to achieve 250 million users within two years and continues to dominate the mobile discovery market.

“Over the last 12 months, Shazam has seen a 100% increase in the number of people downloading its mobile application each week, making it an integral part of their life,” said Dennis Phelps, General Partner at IVP. “With four million tags a day, Shazam is uniquely positioned to capitalize the increasing propensity of consumers to use their mobile devices for discovery, sharing and commerce.”

This coveted reach is the reason leading networks such as NBCUniversal and MTV have worked with Shazam to incorporate Shazam for TV into their shows during the last year. With millions of consumers already accustomed to Shazaming for more information, networks and advertisers don’t have to invest in establishing a new behavior to further engage with their audience. In fact, according to Google, 72% smartphone owners use their phone while consuming other media – like watching TV. By creating Shazamable shows and commercials, networks and brands can give their viewers an unobtrusive “second screen” experience without interrupting what they’re watching. Additionally, Shazam works with these producers and advertisers to create a rich, interactive experience that gives viewers more information about the shows and products they love rather than just a simple “check-in.”

“Music is still at the core of our DNA and will always remain fundamental to who we are. Our expansion into television is a natural evolution of our technology and we are excited to have delivered the same powerful discovery experience for broadcasting and advertising that people have always loved with music,” said Andrew Fisher, CEO of Shazam. “Our size and growth is unparalleled in the industry and gives our network and brand partners reach not available with anyone else. This investment will support our continued growth, both organically and through acquisition, as well as the ongoing development of new features and products, keeping us at the forefront of innovation.”

Recently, Shazam released its latest enhancement to its premium applications with Shazam LyricPlay in Encore and (SHAZAM) RED on iOS, allowing music lovers to view lyrics synched in real-time to music. Creating a more personal, interactive experience, LyricPlay has multiple themed visualisations giving Shazamers a unique and innovative new way to see lyrics to songs they are tagging, so they can sing-along or just find out the words to the track. Previously, Shazam released Shazam Friends, which allows Shazamers to see a real-time feed of what their friends are tagging.

Shazam has more than 100 employees and is headquartered in London with offices in Palo Alto, New York, Los Angeles and Seoul. The Shazam App is available on iOS, Android, Java, BlackBerry, Windows, Symbian and all other major platforms and is available in more than 30 languages and 200 countries around the world.
Sharzan

Getting Your Coffee, Tea and Beer Right With Local Search!

2011-06-13T18:22:00.000-07:00

Google Maps is the starting place for us, when we are searching for anything local, be it on the desktop or our iPhones or Androids.
Google (Lat Long) is telling us that this is going to be even easier, starting from today, because search results will have most frequently used phrases to describe the places in local searches.

So I followed up the given example, Rose & Crown, a place we usually hang out in Palo Alto, CA. You can see the results below. I also tried out other places like Peet's Coffee, Pizza places etc and information is beginning to flow.
For now it will work on Google Maps but expect to see the feature in Place search on Google.com and Google Maps for mobile soon!

Google LatLong: Introducing Descriptive Terms in Local Search Results

Display Advertising Will Become A $200 Billion Industry.

2011-06-09T19:18:00.000-07:00

via Donttreadonme.tv

We were told so by the Vice President of Display Advertising at Google, Neal Mohan at the end of an lengthy and valuable post. Well I followed the link he has given. Yes, He has some backing for that statement, former Google CEO, Eric Schmidt has told "The online display market could quickly become a $200 billion ad business—if it gets its act together." at the Interactive Advertising Bureau’s annual meeting in La Quinta, California, last February. The keyword is Getting the act together.
What Neal Mohan pointed out might help to get the this act together. So I had to take down the following notes he made, just to keep as a reference for myself. Basically he is putting the ball in people's court for the future of display ads.
If you are working with ads, I think the following 6 pointers could do wonders, provided that you are in the same camp as me.

The number of display ad impressions will decrease by 25 percent per person. Today, people are bombarded by online ads, but they don’t connect with most of these ads in a meaningful way. I believe the trend will be for people to ultimately see fewer, but better ads.

Engagement rates across all display ads will increase by 50 percent. As ads become less cluttered, more relevant, more engaging and more attractive, we’ll see the rate at which people interact with display ads (such as watching videos or playing games) increase dramatically.

People will have a direct say in 25 percent of the ads they see. Whether by choosing to watch—or not watch—video ads, updating their ads preferences to customize the ads they see or actively subscribing to or choosing to receive particular ads, users will be more in control of when and how they see ads online.

35 percent of campaigns will primarily use metrics beyond clicks and conversions. Technology is helping marketers measure their ads with new tools that look at factors like emotional engagement and impact on offline behavior (like in-store shopping choices). We see a longer-term future where these become the primary metrics used to measure the success of a campaign, meaning marketers will be able to deliver the ads that potential customers say they like the most.

25 billion ads per day will tell people why they are seeing them. We believe it’s important to give people as much information as possible about why they see particular ads. That’s why we’ve always included an “Ads by Google” notice, and now the AdChoices logo, on ads across the Google Display Network. We strongly support the widespread use of this logo by members of the display industry and by 2015, believe that this sort of notice will become ubiquitous.

Over 40 percent of online Americans will name display ads as their favorite ad format. We recently conducted a survey with YouGov of more than 1,000 U.S. Internet users, asking them what ad formats they liked. The number of people who said they preferred display ads trailed slightly behind the number who liked glossy magazine ads, cinema ads and even sky-writing—formats that have been around for more than 50 years! We think this will change. Display ads provide an incredible platform to engage, excite and inspire. If we as marketers, publishers and technology providers can deliver experiences that delight the user, we can take this industry to new heights.

You can read about Eric Schmidt's $200 billion mention here and Neal Mohan's post by following the link below.

Official Google Blog: There’s a perfect ad for everyone

Admeld In Google's Hold For $400 Million!

2011-06-09T18:37:00.000-07:00

AdMeld, is an advertising optimization for publishers, run by publishers, supposed to have been acquired by Google for a sum of $400 million as per industry sources. Admeld was launched in 2007, and had investors like Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.

But this also brings to surface another story. CEO Michael Barrett who was fired by Rupert Murdoch for failing to meed revenue target of $1 billion from MySpace.I guess he will have a nice exit or a great entrance to Google.
Admeld Via TechCrunch

Will Facebook Be The New Online Advertising Tsar?

2011-06-06T09:31:00.000-07:00

Everyone is elated or alarmed about facebook growth and the focus on facebook advertising is no different. Techcrunch even has a series of articles discussing about "how Facebook will eat Google's lunch" and as a part of this series, they had a nice article about;
How facebook over take Google in advertising revenue, a prediction of course.
But it is again based on other estimated ad revenues that facebook might have received.Again, I have never clicked on an facebook ad (I have clicked on Google Ads) but that might be because I spend much less time at facebook than most people.
The estimated ad revenue for facebook is estimated to be about $2 Billion in 2010 and over $4 Billion in 2011.
The article I am talking about is written by Hussein Fazal CEO of AdParlor, who advertises on facebook, yes on the right hand column. You can find the truth about facebook advertising and revenue from people who handle some of the advertising on facebook
Techcrunch
Adparlor

AdMob Celebrating One Year At Google As It Takes In Mobile Growth, Gracefully

2011-05-25T11:12:00.000-07:00

It is one year (To this Friday) since AdMOb came in to the Google fold. Within that year, mobile world has transformed with estimated like 300 million smartphones being shipped, widening the playing field of Mobile Advertising, and of course hundreds of thousands of apps and mobile sites working as gateway to these ads.
AdMob too has grown along with the industry, according to google blog, within one year, AdMob network has grown 3.5 times. Now it is serving 2.7 billion ads a day. That is huge.
The new comer to the mobile playing field, the tablets, have grown too, withing fast six months alone to 300%. So the AdMob network is also accommodating the growth with ads tailored to tablets, specifically with capability to utilize high def screens, touch, tap and swipe features that everyone is using on the tablets.
Mobile App developers also get help to grow their business with new features like improved campaign management, new ad formats and better ad targeting options. But most of all, developers could take advantage of AdMob's "mediation" feature to deliver the most valuable ads from competing ad networks. It is now available in the Google AdMob Ads SDK.

Another feature that AdMob gained at the Google is integration with other Google advertising products, providing single point of control of ads, b e they are targeted desktop, video, mobile and tablets. Recently Google announced the availability of DoubleClick Rich Media ads on the AdMob Network on the AdMob network.
So I guess the growth is just starting. Happy Birthday AdMob, I am sure we will see many more of these birthdays.

Official Google Blog: AdMob celebrates one year at Google as mobile growth accelerates

rel="nofollow", Should I Use Them On Internal Links?

2011-05-18T11:23:00.000-07:00

Matt Cutts answers a question from a user regarding rel="nofollow" usage within a site. I knew about the question but did not know definitive answer, until I watched the video.

Have a question? Ask it in our Webmaster Help Forum:http://www.google.com/support/forum/p/Webmasters?hl=en

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions:http://twitter.com/googlewmc

Understanding New Google Analytics Overview Reports

2011-05-14T09:03:00.000-07:00

I have been a fan of Google Analytics for a long time. If you are running any kind of web site, it is advantageous to use the tools provided by the Google Analytics to better your site. I always find a point to fine tune on my sites, after spending a few moments with Google Analytics.

If you want to also learn more about Google Analytics, there are many a resources. Today I am going to point you tone such resource and a fine article, Google Analytics blog. Specially about the new Google Analytics that is in beta now.
Google Analytics blog has a series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. In addition to blog and help links, you can also follow Google Analytics on Twitter for the latest updates.

The new article (Find the link at the end of this post) explains about the Overview Report. I have been using the Google Analytics overview report for years but just reading the article, I found information how to use the data that have been available to me all this time and never used. The article carries one through the Overview report's graph (like switching between line graph and motion graph, which I love), Reports and Intelligence overview. That is where I spent most time learning. So, if you have anything to do with SEO or a website maintenance, follow the link below to learn some trick of the trade, available, totally free for you.
Google Analytics Blog: New Google Analytics - Overview Reports Overview

U.S. and Canada-Based AdWords Customers Free Phone Support

2011-04-06T09:10:00.000-07:00

Google AdWords is changing to support advertisers better. So far the support has been limited to email and online support. Which is good when you have enough time on your hand. But sometimes, when everything is on fire, you need phone support to manage your mega advertising projects.
And that is what U.S.- and Canada-based AdWords customers getting today.
Why the change you may ask and according to Google AdWords, it is you! You asked for it and you are getting it.
You still can use online resources, like AdWords Help Center, to make a successful ad campaign better.
You can also learn about AdWords at the AdWords Help Forum and AdWords Online Classroom which offers free online courses on a wide variety of AdWords topics.

The Number is 1-866-2Google (1-866-246-6453). You can call AdWords specialists between 9AM-8PM Eastern time, Monday and Friday. Also make sure that you have your AdWords customer ID ready when you call, as this service is only for current customers.
Official Google Blog: Free phone support for AdWords advertisers

April Fool Comes Too early to Techcrunch, Bashes Mattcutts, Webspam, Adsense

2011-03-31T15:30:00.000-07:00

on twitter

Matt Cutts is battling Merissa Mayer and Nikesh Arora for spam and Google revenue. There were even talks of a $40 Million Yacht named "The Adsense". But most telling is what Matt Cutts have said!
"Cutts refused to comment specifically on this story, although he did say in an email exchange that Google absolutely does not use humans in determining search results and that the algorithms make ranking decisions based on a proprietary blend of a variety of signals, such as how much revenue Google generates from the results."
Techcrunch

Introducing the new AdSense mobile interface - Inside AdSense

2011-03-09T12:17:00.000-08:00

Last week, Google AdSense introduced a new beta AdSense interface for mobile devices. Before this interface everyone, be it mobile or not had to use the desktop interface when dealing with AdSense.
The new beta interface is very convenient and allows one to easily check earnings, get important alerts, and view reports. Best of all is even browsers without flash support is also supported.
If you are planing to test or use, the new AdSense mobile interface, please make sure that you select the "New Adsense Interface" on your desktop. It is still pretty basic compared to the desktop interface but we are certain it will grow in to a better product.
To test just visit http://www.google.com/adsense on your mobile browser.
Once you have used it please join the AdSense support forum share your thoughts and provide feedback.
Introducing the new AdSense mobile interface - Inside AdSense

Laws Of Display Advertising physics

2011-02-23T13:24:00.000-08:00

I am a bit close to physics and when I saw the post about physics and advertising, I was a bit intrigued!
Recently Android Team made headlines for being closer to the outer limits of our galaxy and the Google Advertising, not to be out done, created this "Big Bang" of their own.
So they laid out these three "laws of display advertising physics" in relation to the display advertising;

The Theory of Relativity: The distinction between different advertising technologies (like ad networks and demand side platforms) is blurring. Each of these technologies provides similar ways to achieve your marketing goals, depending on how you want to manage your campaign.
Fusion Theory: There’s a few different ways to deliver ads to people. Each on their own is powerful, but combining these different ways unlocks the best results.
The Law of Perpetual Motion: New technology is driving rapid change in display advertising—which is constantly improving marketers’ creative palettes and the way that ads are bought and sold. Embracing new media and technology provides a key way for marketers to differentiate and grow their businesses in a new universe.

Great but I think Android Team still got the edge! :)

Official Google Blog: The three laws of display advertising physics