Many novice Internet marketers are confuse between the term Google Adwords and Adsense. In a nutshell both of them got to with Internet advertising, owned and managed by Google. Google Adsense is an advertisement serving program that display ads that “relates or make sense” – particularly, that make sense based on relevant content, and assumptions about who might be interested in that content. This concept is also known as of Contextual Marketing.

Contextual Marketing

Contextual Marketing is a strategy of aligning the ad serving with the context/nature of the website, much the same way similar items are grouped in a store. The “context” can be drill down much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.

How Do You Make Money With Adsense

The concept of making money with this method is very simple. Sign up as a Publisher for Google Adsense and then paste the JavaScript code provided to your web page Every time a visitor to your site clicks one of these ads, you get paid a certain amount of commission.

The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Nothing gets simpler than that, it is one of the best avenue to generate some passive income from your blog and website.

Google AdWords Explained

Google AdWords are the small text ads that are displayed on the side of the search results in Google. It works on a model known as pay-per-click better known as PPC. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.  Adsense is really an offshoot of Google Adwords so to speak and they are not the same.

You make money as a publisher for displaying ads in the site of your choice whereas you pay Google as an Advertiser which in turn pay a certain commission to the publisher for clicks on the ads which are displayed on the publisher sites.

Keyword Bidding

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords keywords “blogging profit ” is 50 cents per click, you can get top position by bidding 60 cents. Then every time someone clicks on your ad, Google would charge you 60 cents, and you would retain the top position until someone else bids more for the same search word placement.

Which Is More Profitable – An Advertiser Or A Publisher

Both advertising programs can be quite profitable and it all depends on your level of expertise, experience, niche market and the type of products or services that you wish to promote in your site. As a publisher, Adsense is completely free thus the recommended choice for novice and beginners who wish to make some money from blogs and websites. You can generate a hefty passive revenue as a publisher if you target the right keywords that generate high cost per click.

On the other hand you need to spend some money to run AdWords campaigns thus it is not recommended for newbie.  The main advantage to go with this method is that you can get your ads to appear at the top of the sponsor search result page if you select select and bid the right keywords.

On a personal note, I feel that getting paid for taking ads is a much more profitable strategy then paying for placing ads for most websites.  Paid advert  is more suitable for those who wish to promote product or build leads while taking ads  is the better choice for generating automatic passive income.

 The Key to AdSense Success
Google  is one of the smartest company in the world.  Give what the search engine wants and you should have no problem making good income from it. Content is king so to speak  thus you should provide consistent quality content in the places where you put your ads.

Target keywords with high CPC  (you can estimate the cost per click by using Google Keyword External Tool ) and build content around such phrase but  don’t end up with keyword stuffing otherwise you might get penalized by Panda or Penguin updates!  Follow the Google Webmaster Guideline!

Put your ads ‘above the fold’ so to speak, in other words place it at the top of the content page so that user do not have to scroll down to view it.  One of the great thing about AdSense is that you can format the advert blocks so that it blends nicely with the content in terms of the font size, the color of the border, background and etc. Configure the ad to make it look less like an advertisement and studies have shown that this will result in more clicks.

 Summary

You got nothing to lose by including AdSense in your blog or webpage. It is one of the easiest method to generate passive income. It is simple to use and manage. Displaying such ads on your webpage does not take much time and you don’t need much technical knowledge. Last but not least, the AdSense program will not slow your website loading and display.
(P.S. You will noticed that I put the ads at the bottom of the post instead of ‘above the fold’. There is a specific reason which I will disclosed in my next post so stay tune!)

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Social networks such as Twitter, YouTube and Facebook are powerful marketing  services you can and should leverage on  to establish your business brand and to build loyal customers. It is now more important  than ever to use social media platform as the means to communicate , establish credibility and build long term relationship with existing as well as to reach out to new customers.

Fast Track To Publicity & Fame
How useful are the online community sharing sites?  Well, did you know there are some who gained fame overnight  or become instant celebrity simply by uploading interesting video onto YouTube?  Job hunting and staff recruitment using Twitter is increasingly popular, effective and free. You can tweet about job search, CV, resume and almost anything to promote your products or your company brand.

Don’t Hard Sell
Forget about hard selling, it is no longer a practical sales pitch tactic because customer hate to be sold or push into making buying decision. It is worth to note that customers are getting increasingly apprehensive about what’s being promoted on the Internet nowadays, this is due to growing rampant scams reported daily.

Don’t expect people to whip out their credit card on the first visit unless the product or service  is of reputable brand, highly in demand or otherwise unless the customer has a good relationship with the merchant or the business owner.

Build Long Term Relationship
Focus your time and efforts on building valuable long term relationship with your customers. Provide opportunity for the customer to engage and establish two way communication. Provide great after sales service and let them you want them to be your satisfied repeated customer.

Customer retention will not only allows you to help sustain your business, it also has the viral effect in the sense that happy buyers will recommend the product to others and help to promote your brand instead.

Build Credibility
Be proactive, sign up and join relevant  online communities pertaining to your area of interest or niche markets.  Actively participate , interact and contribute to as much as you can. Avoid any pushy sales pitch in the early discussions,  focus instead in becoming a member where others will look up to for advice and be seen as credible and authoritative.

Keep in touch with all customers using this medium. Provide regular useful tips, giveaways, sales offers, quality content such as video, audio and articles.  Ask your customer for feedback and ideas on how to improve the product or service.  Show appreciation for the business and thank them for helping to promote your brand.

Avoid Spamming
People will ignore you or worst still you might get your account ban if all  that you do is just to promote your business and nothing else. You can use black hat techniques ,spam and all sorts of  underground tactics to build backlinks or generate traffic to your website but such methods cannot help you to establish brand and loyal customer. People buy from whom they trust.

Product Recommendation & Rating
Feedback, surveys,votes and review of products and services gathered from social community sites  are important because to certain extend these factors  influence buyer’s decision .  More and more people relies on customer inputs such as  the product recommendations, rating or user experience  to make decision on which product to buy.  For instance, most products  in Amazon has customer reviews and ratings.

Social Signals And SEO
Google is currently studying the impact of social signals in regards to search engine optimization (SEO) and page ranking.   What are social signals? In a nut shell these are votes from users when they press the ‘Like’  in Facebook, Google+, Twitter and etc.

Essentially Google wants to take user rating and feedback through such social networks to fine tune and improve search engine results. In other words, you can leverage on the power of online social interactions to enhance your website SEO.

Customer Retention
Social media marketing  offers ample opportunity for home based online business to compete against giant corporations at level playing field.  One can use this strategy  to reach out, engage interactively and to serve as well as to retain ever increasing and growing customer base. ( Think about the hundred of millions of people who has Facebook account which you can reach out to promote your brand  )

Improving your online business is not as difficult as it seems. There are many ways to retain customers, for a start  choose one or two strategies that you are comfortable with and follow through it. Be consistent in what you do for instance, provide good information, interact and respond to customer queries in timely manner.

It might look challenging and difficult to gauge the return of investment in regards to social media marketing. Some of the benefits are not really tangible in the sense that you can’t really quantify in terms of dollars in profit. Rest assure using social network helps you to acquire  better customer relationships, reputation management, raising brand awareness and increasing relevant visitor traffics.

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If you wish to bring your Internet marketing business to the next level then you ought to consider outsourcing.  What is outsourcing? In a nutshell it refers to engaging another company service or contract individual to do a particular work.

Most established and successful online business marketers leverage on of benefit of this strategy to free up more time so that they can focus on critical aspect of the business such as exploring new markets, increase sales, establish and forge good ties with customers and last but not least spend more quality time with family and loved ones.

Many folks become disillusioned and give up the opportunity to make money online because they ended up working longer hours, struggling and coping with more stress than their previous nine to five job.   The barrier entry to start an Internet business is low in terms of capital investment but it gets very difficult to sustain and keep it profitable unless you have others to assists you in some of the projects.

When you first start an online business, you probably try to do everything by yourself.  It is good to get some hands on experience with the basics such as getting a domain name, hosting, set up basic website,  create a blog and so forth so that you can learn the business inside out.  Once you become familiar with some of the strategies and tactics, you can start to consider outsourcing some of the work.

On the other hand, it might take you longer to to jump start your business and get it going if you must and insist on doing it all by yourself.  As the saying goes, the first step is usually the most difficult and if you do not have persistent and determine to move out from your comfort zone, you might just give up half way through.

Have you ever wonder why some folks are able to create, launched and promote their very own digital products particularly software products  within a short time span?  The heck, some of these fellas don’t even know basic programming at all. The answer is obvious, these people don’t actually create the product themselves, rather they hire or contract third parties to develop the product for them.

A good outsource company or person can save you much time and made you thousands of dollars. As your online income grow, you should invest some of the profit back into your business. Engage the services of others to create even more profitable and competitive products to sell.

Focus your time  and effort into those areas that you are really good in, strategy and goals. Outsource tasks that take too much of your time or those you are not really familiar to the experts.

You can visualize this strategy as  some sort of means to clone yourself; to get more tasks completed in shorter time frame by leveraging on external resources and expertise . Contracting projects is a common strategy for both online as well as offline businesses.

If  you need to be on site or personally involve with every single gritty details of your business operation you will soon quickly burn yourself out. No one can be expert in everything. There is only so much you can do within 24 hours.

Robert Kiyosaki’s famous four quadrant of Rich Dad Poor Dad book highlighted the important of  owning and working on a  business rather than  in the business. There is nothing wrong being self employed like doctors, chefs and etc but you are trading your time for money.

You can work a lot more smarter, double your productivity, income and halve the amount of time  spend on work by getting others to do the bulk of the tasks. It might seem expensive to hire someone to get the job done however the return could be such that for every single dollar you invest in outsourcing you might get twice the amount back in profit.

In summary, outsourcing is one of the most efficient and simplest method  to convert one hour into ten and to get ten times as much achieved inside of that hour. Practically almost anything pertaining to your business can be farm out.  As the saying goes, space we can recover, time never.

You have to think and work like a CEO and  focus your time in mid and long term business strategy. Leave the detail and low level task executions to outsourcers which can do a better job for considerable less amount money.

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Some folks assume online marketing strategy and marketing tactics are the same; they are not. You can think of it as sides of the same coin with different purpose so to speak.

You can have a good strategy and it will come to naught if you apply the wrong tactic. Likewise, a good tactic without any proper strategy is like driving a car without knowing where your ultimate destination is.

In a nutshell most business begins with a mission statement.  Huge corporations normally have one of which the objective is to serve as a motto, reference or for publicity purpose. It is not necessary for a home based  online business to have one however I would recommend you to do so. A high level description of what your business stands is also important from branding perspectives.

Next you have to define the goal, follow by strategy and finally the tactic to get you there, to achieve what you want. A strategy is basically an outline, a battle plan, a framework or a blueprint on how you want to achieve a particular goal.  You can implement a particular strategy on one or more goal underpin  but not the other way round.

The tactic is the action, usually encompass the techniques that you need to take to actually realize and achieve your strategic outcome.  Below is an example which might give you a better perception of strategic versus tactical marketing: It applies to both online as well as offline business.

Mission Statement: Dedicated to bringing the most cost effective home portable spa to every home in Singapore.
Goal:  Target at least 50% of  housing development board (HDB) household to own a SG2000 hydro bubble portable spa by year 2012
Strategy: Focus on township north of the island (Woodlands, Admiralty ). Target young working couples and homemakers.
Tactics: Distribute flyer, cold calling and word of mouth recommendation.

One of the common mistake that many novice marketers made is that they focus too much of their efforts on tactical actions instead of the the strategy. Well I guess you couldn’t blame all those unfortunate newbie because they were been sold all sort of ideas pertaining to get rich quick overnight using single click push button mouse tactics, which of course are nothing but scams.

Both factors works hand in hand. It is important to define and underpin the former first before deciding on the appropriate techniques to execute.  Ideally you would want to stick to one particular technique but sometime circumstances may necessitate switching to a different tactic (not recommended unless you are a very experience marketer).

Here is an interesting blog post which describe the difference between tactic and strategy .  Don’t make the mistake of searching for the ultimate single mouse click push button software to generate massive online profit, it simply does not exist at all.

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This post is about email swapping,  a very popular method that many Internet marketer used to grow their their online business.  It is every online business owner dream to have a huge subscriber list which they could sell products and services repeatedly and wherever they want.  There are some impacts and potential peak falls in regards to swapping of email list that you need to be aware of.

Of  late I received many promotional sort of emails from people I don’t recalled signing up for. To make it less pleasant, some of these ‘spam mails’ cannot be unsubscribed at all. I am not sure  if there is anything wrong with their auto-responder service which I doubt, a bad script installation or software issue. Who knows, it might just be that it is their intention to provide an  unsubscribe link which they jolly well knows  for a sure fact don’t work at all or perhaps they don’t even bother to test it!

How I know  and why do I suspect if all these useless digital flyer which landed in my inbox are probably due to swap email list campaigns conducted  by marketers that I subscribed to? You see, most of these notification mails got through the SPAM filter and the products or services promoted by these unwelcome senders are actually quite targeted materials and relevant to those niche markets of my preferences.

There is not nothing wrong with trying to reach and leverage on  someone’s else list so as to build up a customer base. However, I think it is important for those involve using such strategy to realize that they are disclosing subscriber contacts to another marketer without due consent.

Think about this for a minute, someone signed up to your newsletter or opt in to your list with the knowledge and understanding that you will keep their contacts confidential and that he or she will only receive promotion stuffs from you in regards to what you signed up for.

Your subscribers will be irritated if you provide other marketers the opportunity to blast your list with all sort of low quality none targeted promotional materials and SPAM junk mails. Furthermore, you also risk exchanging the targeted list that you take months or even years to build with someone else unresponsive and low quality leads.

Your subscribers might become frustrated and unsubscribe not just those junk adverts alerts from marketers you exchange contact with, but also probably including yours as well. So do think twice before you consider this tactic. At the very least perhaps have the courtesy to inform your contacts about the swapping of email list.

There are many other ways to build a list such as providing an opt in contact in exchange for free quality information, product or service. No doubt email list swapping is a fast and quite effective method to increase your list but you need to do it with utmost caution. As the saying goes, the money is in the list, your subscribers are your most important assets so treat it with care.

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Couple of days ago someone wrote me an e-mail to express indignation that I had the audacity to publish posts pertaining to search engine optimization (SEO).  That fella whoever he or she points out that my blog Google Page Rank (PR) is  lousy and continue to rant about  how impossible it would be for me to achieve blogging success. Here is excerpt from the email; ‘  People measure a blogger credibility and success through their site’s  page ranking (PR) and in this regards, you fail miserably.’

That person further suggested I ought to engage third party SEO service and stop wasting time to blog on SEO related matters. Well, my dear reader whoever you are, thanks for your kind feedback, I am in no hurry to work my nose through to get my blog page ranking to improve, not at least in the near term.

By the way, I don’t just write SEO related topics, my area of interest is affiliate marketing and I must admit I am certainly no expert in any of these fields.  Nevertheless I felt quite honored that there are people who bothered to write something to me, albeit negative remarks which I think quite uncalled for and not to my liking though.

I suppose there are some who share the same thoughts as me that the return of investment (ROI) of any online business is not directly related to this criteria.  I fully agree that we should still pay attention to it and that it is still relevant today but one should not be too obsessed with it.

No doubt there is still some bearing in regards to this numerical value but do not be too anxious and concern if your website do not rank well nor should you overrate and get it over your head  if it does do well it in regards to your online business success.

Some people resort to Black or Grey hat techniques to boost their site position but the efforts rarely pay off.  Google is constantly revising and updating search algorithm so as to make it more inline with current user experience and expectations. What use to be an important metric is no longer the case because apart from it there are well over  two hundred other parameters (a.k.a signals ) that Google added as conditions to evaluate and compute in order to determine the quality score any webpage or site.

I strongly believe Google  ’Panda’, ‘Penguin’ and future algorithm updates would further erode and dilute the significance and influence of  page ranking in regards to search competition . It used to be that a site with this good metric is extremely important because it is used and referenced by many as an indication to estimate the dollar value of a business website.

No doubt, some Internet business involving CPA (Cost Per Action), JV (joint venture), flipping websites such as Flippa and many affiliate networks still make use of this criteria to evaluate and made business decisions.   It is just a matter of time such a requirement is drop as Google continues to refine its algorithm that place less emphasis on this signal.

Is Google Page Ranking Obsolete?
Some believed this numerical value is outdated as Google no longer seems to regard it as a critical metric in the Google index.  As a matter of fact the ranking assessment is observed to be conducted quite infrequently, usually just a few times in a year.  Besides, there are over two hundred other signals or criteria that Google evaluates and computes to determine the relevancy and importance of a page or website in regards to search results.

Difference Between Page Rank And Search Engine Rank
Many people assume both metric of the above are the same and the fact is they are not.  For details, here is the link to a clear concise article on the difference between the two numerical evaluated ranking terminology. Good Search Engine Rank is more difficult to achieve but the efforts is well worth it because you get to target specific keywords pertaining to your niche topic in regards to SERP. (Search Engine Result Page ).

Focus On Search Ranking 
It makes more sense to focus your time and efforts on optimizing keywords you wish to rank and compete for instead of worrying about the overall Google page ranking.  Type the keyword or phrase of your choice into the search engine and what does Google returns?  List of URL with content which contains the keyword that you search for. Interestingly, did you notice that some of the URL that ranks highly for the relevant keywords has page ranking that is worst off than those on page 2 or even page 3 of the search engine result page ?

Focus on publishing quality content, build quality backlinks, reduce bounce rate, build leads, improve relevancy and before you realize it the PR  of your site will improve accordingly. A good site with say 4 or higher PR does not imply that web based business will be good and that it will earn the rights and guarantee to rake in high online income and good  profit, not all all.

Should You Ignore Google Page Rank Completely?
Established authority sites such as Wikipedia has good ranking thus you should not disregard this metric completely.  Avoid using techniques, tips and strategies that will cause your site to be penalize by Google.  In other words, give what Google wants, quality content to enhance user experience. Focus on key factors such as social media , article marketing, forum and blog guest posting to enhance your site quality, credibility and authority. This will eventually lead to improvement in terms of Google Index to your webpage as well as targeted search rank for keywords of your choice.

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A lot of novice web based small business owners set themselves up for failure due to some deadly marketing mistakes made unintentionally.  Okay, the statistic is improving in regards to online business success. Whereas it used to be that over 99% of all web-based business fail within the 1st two years after start up, nowadays about  5% are thriving after two years.

Quite a few home based business has gone to generate millions of dollars in profits each year.  This trend is set to continue and I guess it can be attributed to consumer awareness and confidence in doing transaction and purchase on line.

Nevertheless the statistic still looks pretty grim in spite of the significant improvement isn’t it?   Many people do not realize that they themselves are responsible for their online business venture failures and not because the entire Internet marketing is a big SCAM. If it were so, I guess Amazon, Click bank, Commission Junction and many other affiliate networks would’ve gone bust or taken down by authorities.

A lot of marketers set themselves up for failure, due to their own fault even before they start the business. If you wish to kill your Internet business and want to waste no time doing so, here are three ways to do it :

Novice Mistake #1: (Try To Reinvent The Wheel) 
An analogy for this is people going broke trying to reinvent the wheel, instead of simply getting in the car and stepping on the gas pedal.  Find a good mentor and follow a proven path to online business success so that it will accelerate and easily get you to your ultimate goal, that of financial freedom and out from the drudgery of  the job you hate. (Don’t reinvent the wheel when all you need to do is step on the gas!)

Novice Mistake Number #2: (Choose The Wrong Niche)
Not choosing the RIGHT niche in the first place,and then not focusing all your energies on that one niche. Do not try to sell or promote everything that comes along your way.  Do careful study, planning and then choose ONE niche that has high or reasonable demand and which is estimated to be on the rising trend and then give it your full focus and attention.

One common question that is in the mind of many online business rookies is what is the best product or service to sell or promote. Truth of the matter is that it is really up to individual. Get to know the product as much as you can and preferably something that you are passionate.

Novice Mistake Number #3: (Treating It As A Hobby)
By far this is one of the biggest mistake committed by most rookies.  Web based business is no different from brick and mortal business. You need to be committed, focus and give all our best to make it successful. You need to have a plan as well as underpin goals with clear timeline to meet.  If you treat it like a hobby then expect mediocre results. You need to have the right mindset and do not be misguided by those who sells you single push button or one mouse click get rich dream so to speak.

 Conclusion

As you can see, it is not difficult to mess up and kill your Internet business all together. You just to need to be yourself and let nature run its course. If you need more tips on how to screw up your web-based business then do check out my earlier post on how to kill your eBay business.

However if you are determine to succeed online then it is imperative that you do not commit the three mistakes discussed.  You don’t have to jump down from the Empire State building to determine if you will survive the fall.  Learn from others who has been there and done that so to speak.

Work hard but more importantly work smart because in today’s ever competitive online business environment, a single mistake could undo all the years of hard work you have put to build your online income.  Do your best to avoid all the known deadly marketing mistakes. Find a good mentor and follow their proven system.

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Nobody can guarantee your online business success except yourself.   Over night get rich quick scheme simply does not exist but there are ways for you to shortcut the process of building your first online business to become profitable in matter of weeks.

Even though the statistic is very grim in the sense that over ninety five percent of web based business fail to make any profit, it is actually a big advantage for you because you can easily dominate any niche market and bring in huge income by executing four simple steps.

Step 1: Make The First Move (Take Action)
As the saying goes, the first step is always the hardest. Nothing gets done if you don’t take the first step. Half the battle is won when you make the first move. Many people either don’t start at all, or try to get started and give up as quickly as they take the first action because they could not achieve the dream of becoming a millionaire in a week. That’s really crazy but it’s the truth if you care to think about it.

Step 2: Be Realistic About The Initial Income
Forget the Internet marketing hypes and scam adverts on how so and so managed to rake in thousands of dollars every day using some underground money making techniques. Such profit making strategy simply do not exist at all . Be realistic about your initial online profit.

You can’t make your first million without making the first dime. Instead aim towards getting consistent cash coming in. This is the platform for your future growth.  mpsst as all babies need to learn to crawl before they can walk so be realistic about your initial online  income . Get some regular cash coming in first no matter how little it maybe, meaning some consistent cash and then move on.

Step 3: Grow Your Income
Works towards increase the monthly income number. Once you are start seeing consistent cash coming, set goals to  make it bigger. You have to start somehwere but you don’t have to stay where you are.  One you start to earn some money, the multiplicative effect starts to set in . You will find it more challenging and at the same more confident and exciting to set higher profit goals and you work towards it.

Step 4: Rinse & Repeat
This is where you work towards earning a comfortable full time online income. The key factor is software and program automation. After you have make some serious money coming in, focus on reducing the work you do to keep that money flowing. Then repeat the process to create additional income stream.

It is quite realistic for any novice marketer to make their first online one hundred dollars or so within the first month. You simply cannot fail if you follow the four simple steps outlined to kickstart your business into high gear so to speak. You can the same strategy discussed to jump start your business blogs.

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What Is A Squeeze Page?
A squeeze page also known as a lead or splash page contains an opt-in form and provides the opportunity for your contacts to touch base with you, evaluate what you are offering and make the decision to become an active subscriber of your list.  The goal of the lead page is just one, to convince the visitor to give you their name and email address.

A sample squeeze page (Do note that you should include a picture or a photo to make it more interesting and eye catchy)

 The Money Is In The List
You may have heard of the catch phrase ‘the money is in the list’.  Essentially what it means is that you must have a customer base, subscribers or list that you can promote your products over and over again. It is very difficult for you to succeed online if you don’t have a list.  Online business is all about customer relationship.

People buy from whom they trust and good relationship takes times to forge. You can establish credibility and win the confidence of your customers if you have a contact list to communicate through newsletters or marketing emails. As the saying goes, it takes at least seven times to convince someone to buy something from you.

There are many ways to build a list and in this post I will touch upon one of the most powerful strategy namely a squeeze page. You will discover 6 essential tips to build an effective squeeze page. Before we get to that it is important to understand the fundamental of list building.

List Building – The Basics
List building is process of connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing context, a laser targeted, responsive email list will be the key element to your success.

List building helps faciliate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income)

 Six Essential Tips To Build A Killer Squeeze Page

• Keep your squeeze page “simple and clean”. Regardless of the size of the monitor, an Internet user should not have to scroll in order to view the whole squeeze page. Studies has shown that the need to scroll to view the entire squeeze page content will have negative impact on the number of subscribers as most people are put off by the need to scroll.
• Some people mistakenly assume that the more impressive and fanciful looking squeeze pages they have, the more they could garner subscribers. On the contrary, basic squeeze pages are known to perform better in most market areas and niches. An expensive snazzy looking squeeze page might come across to most visitors as if the item promoted is going to be really expensive to purchase so they become more apprehensive to sign up or they don’t bother to subscribe to it. In short, simple squeeze page is known to be more effective.
• Embed an image of the gift you are offering and make sure it is of high quality.  A nice looking  image helps to make your offer more enticing and makes you look professional. Don’t short change yourself by creating your own image using one of the many low standard cheap e-cover design packages.  The results almost always look poor and as a result people will think you’re just offering freebie junk.
• If you cannot afford to have an image created professionally, consider using a suitable photo instead. A professional looking photo is generally much better than a DIY e-cover.  Don’t ever copy photos or images off other people’s websites (or from Google’s image search, which just searches websites) no matter how tempting it might be. If you do use unlicensed images, instead of downloading from stock photo sites, you may be violating copyright and get into serious trouble.
• Make it a point to adjust the image or photo to a suitable size. Use your own judgment depending on the size of your page, but 150 to 200 pixels is generally a good size. Some people use a big image and then use the “width=” and “height=” to make the browser shrink the image. This is a mistake as it slows down your page loading time – and the result usually looks blurred.
• Test different headlines and text on your squeeze page to see if you can improve the sign up rate. The headline is especially important. The best way to test is to use split testing software, but you can just try different headlines for a few days each and monitor the number of subscribers you get each day (if possible add a page counter to your squeeze page so you can see how many visitors visit each day and then determine what percentage of visitors opt in for each headline).

Free Sample Lead Page Templates

You don’t need any complicated software to design a good opt-in page. All you need is a good HTML template which you can edit using program such as  Kompozer or any other free tools. Some good templates can improve the opt-in and subscription rate tremendously . I have some good samples that you can used to modify according to your needs.  Simply sign up to grab a copy of it .

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What Is Upselling?
All successful Internet affiliate marketers and online business entrepreneurs share one common trait and that is of having the ability to upsell products or services to their customers using proven effective marketing strategies.

What is upsell marketing? In a nutshell it refers to the process of offering a backend offer product or service after you have successfully make a front end product sales. In other words it is simply a process of selling an add-on or an upgrade product to a customer.

Why Upselling Marketing Is Important
It is easier for you to sell more products the moment a customer made the decision to purchase the main product from you. Basically, the customer is in a buying mood and is more receptive to consider additional purchase.

Double Or Triple Your Income
You can easily double or even triple your online revenue by using this marketing approach. It is a time tested and evergreen marketing tactics that works particularly well for information products.

Five Ultimate Upselling Tactics

There are many ways to increase sales with upsells.  Listed below are five of the most effective and proven methods to sky rock your revenues.  There are many other ways apart from those discussed in this post ; you don’t have to implement all of them, just pick those that works well for you, rinse and repeat.

• Offer A Related Product With Attractive Discount
• Offer A Rebate After Sales
• Suggest Additional Products Based On What Customer Has Purchased
• Limited One Time Offer Deal (OTO)
• Combine Different Mediums

Let’s briefly go through each of the above so that you can get an idea on what’s involved. Firstly, include discount for a related product in the ‘thank you’ page of your  after sales acknowledgement informational product letter.

Related Product Offer
Behavioral studies indicates that a customer who has just purchased something from you is still in the buying mood thus more willing to consider other related products. You need to do some planning and research to make sure the so called back-end  product is closely related to the thing that he or she has just purchased.

For instance, if someone buy an information product on how to lose weight naturally , you might recommend another follow up product on ‘how to  lose weight in 30 days without dieting’. Suggest specific products to go along with it,  why the two or more  go together so well.

Highlight to the customer that the special promotional price is applicable only for  those who has purchased the main product (aka front end sales). In other words, make the customer feel special, not everybody get discount such as those extended to them.

Special Rebate
A rebate after sales is also another way to boost your sales. This strategy is used to great effectiveness by Calvin Woo,  a super affiliate marketer with incredible good results.  Even though it might be  seems  controversial to some, nevertheless it is a proven approach that is worth to consider.  This method is described in his Commission Avalanche Mastery training product.

You can offer a rebate of say ten dollars after the sales is made. You can credit the rebate into the customer Paypal account or any other means. Do take note that some affiliate programs prohibit such practice so you need to read the fine print of the requirements if you want to offer rebate for an affiliate product.

Additional Product Recommendation
The third strategy is what Amazon does best, basically it involved recommending additional products based on what the customer has purchased.  The good thing about this method is that it works very well for both digital information as well as physical products.  Include some explanation as to  why that additional related product would make life so much easier for the customer.

One Time Offer
Include a one time offer deal (aka OTO) for an add on product with attractive price once the customer has bought something from you.  Don’t leave the offer on the table for indefinite period of time. Limited time only offer is quite effective in many situations.  You have to honor and abide by the time restriction communicated so that the customer knows you meant what you say.

Combination Of Delivery Mediums
The last method involves the use of different mediums to promote related products.  For instance, if the front end product is a physical item such as a nano aquarium you can package the back-end related product as an online  web based membership service where subscribers have access to various tips and information on how to keep the tank in tip top condition.

Summary
All it takes is some creativity and research into what motivates  a customer to buy more products from you with the best combinations of upselling tactics.  Customer retention is very important because it is easier for you to sell to a repeated customer rather than a new prospect.

Don’t make the mistake of trying to squeeze more from someone who trust and bought from you, by recommending inferior back end products . Don’t try to be too pushy or mislead the customer because it will cost you more in the long run.  Make customer satisfaction your number one goal and recommend products only if you are absolutely sure it is going to beneficial to them.

 

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