Network 2 Networth

Getting back to Blog

Chip Lambert — Mon, 27 Apr 2009 17:53:19 +0000

Blogging has been challenging with all of the twists and turns that we’ve been taking lately. I recently finished my phase I LinkedIn eBook "Optimize Your LinkedIn Profile for Maximum Performance" and have six more in the offing – I’m balancing my time between writing, consulting, and speaking. The book was a response to the incredible [...]

Use Social Media as Part of a Layered Marketing Strategy

Chip Lambert — Thu, 23 Apr 2009 15:03:18 +0000

A week ago today I had the pleasure of speaking at the Realty Executives Quarterly Retreat in Phoenix, Arizona. As I was listening to the panel of presenters speak before I took the stage, I heard them share that some of them had completely abandoned their offline farming activities – ie sending a hard copy print [...]

Increasing Demand for LinkedIn Training

Chip Lambert — Mon, 06 Apr 2009 22:43:15 +0000

It seems that as the economy continues to tighten that people are waking up to the fact that they need to ratchet up what they are doing something proactively to reach their personal and business goals. I’ve been receiving lots of emails and requests from people and groups to do presentations on using LinkedIn to achieve [...]

Economic Changes Call for Tactical Adjustments

Chip Lambert — Mon, 16 Mar 2009 21:32:00 +0000

Especially Now, Relationships Are the Key to Good Referrals In these uncertain economic times, my experience tells me that there are still people out there who need your services. But because they are more concerned with getting the best value for their increasingly scarce resources, they turn to the people they trust to introduce them to [...]

Expanding Into the Twitterverse

Chip Lambert — Tue, 16 Dec 2008 16:30:00 +0000

I recently spoke at the Increase Sales with Social Media conference in San Diego with David Carleton (@DavidCarleton) Denise Wakeman (@blogsquad) of the Blog Squad, Mari Smith (@MariSmith) of Facebook fame, Paul Colligan (@colligan) – Social Media Strategist, and Warren Whitlock (@warrenwhitlock) of Twitter fame. I’ll write more about what I learned in a future [...]

Xobni – An Outlook Tool to Transform Your Experience of the E-mail Jungle

Chip Lambert — Fri, 10 Oct 2008 18:13:00 +0000

Inbox spelled backwards – it does just that. It turns your experience of your email on it’s ear. And it’s FREE Instead of having to fish through thousands of emails in your inbox, or setting up complex rules – that sometime work, sometimes don’t work – Xobni’s add-on to outlook shows you all the key data [...]

Law Firm Marketing – Seven Steps for Using LinkedIn.com as a Business Development Magnet

Chip Lambert — Mon, 06 Oct 2008 14:00:00 +0000

Originally published in the inaugural Edition of The Rainmaker Advisor – for attorneys Let’s face it – you’re busy. You may even fall under the classification of “very busy”. When it comes to developing business, you are faced with all kinds of options: a website, blogging, networking, referrals from current clients. The question is often [...]

September Madness – Financial Bailout NCAA Bracket!

Chip Lambert — Sat, 04 Oct 2008 18:59:00 +0000

One of the beauties of having a wide and diverse network is that I get some great things in my mailbox. Gary Freed, a Partner of Valuation and Forensic Services at Clifton Gunderson, CPAs, and also colleague of mine who sat on the East Valley Board of the University of Arizona Alumni Association, sent me an [...]

LinkedIn – A Leverage Point for Producers

Chip Lambert — Fri, 03 Oct 2008 18:28:00 +0000

Many of you have been hearing about Online Social Networks for some time. You may even have a LinkedIn.com, Facebook.com, or MySpace.com account. But how do you use it? What do you DO to get the most out of it? Each of these networks serve a different audience and have distinctly different purposes. And given your busy days, with [...]

Business Networking – "Get out there and network" versus "Get out there and strategically build networks"

Chip Lambert — Mon, 04 Aug 2008 21:12:00 +0000

In a recent radio interview I did with Boomer and the Babe in the Phoenix market, we had a passing conversation about getting out there to network. It seems that everyone knows they should be "networking". People are telling them they should "get out there and network". But what does that mean? And do you really have the [...]