Network 2 Networth

Stay Connected With Your Customers

Chip Lambert — Wed, 28 Apr 2010 17:00:54 +0000

You know all those emails you keep getting from people you’ve bought from or expressed an interest in buying from – the one’s with special offers, coupons, and general information that you find helpful? Those businesses are staying in front of you – many for pennies a pop. Are you doing the same with your customers and [...]

There’s Magic In Your List

Chip Lambert — Wed, 21 Apr 2010 17:00:04 +0000

You know all those people who’ve bought your products and services? We talked about them in a previous post – they’re your customers. But do you have them all in one place? Do you have a database with their contact information – email address? Home address? Phone number? If you answered no – why not? Chances [...]

Building Business Is Still About Fundamentals

Chip Lambert — Wed, 14 Apr 2010 22:10:20 +0000

In these challenging economic times, we’re all facing the same question – How do I get more new customers and cut my expenses? My Answer – Go back to fundamentals. In the next several posts, we’ll explore how to take time-tested client acquisition fundamentals and apply them to new media tools that can help you grow your [...]

250 in 250

Chip Lambert — Wed, 13 Jan 2010 02:00:00 +0000

With the launch of my new LinkedIn eBooksnear, I’m ready to get out into the world with my “250 speaking engagements in 250 days” project. Over the last year, I’ve had the opportunity to offer hundreds of groups either an introduction to, or in depth training on LinkedIn.com and how it applies to growing your business [...]

The Power of Planned Serendipity

Chip Lambert — Thu, 07 Jan 2010 17:27:36 +0000

It struck me today, while working with a client, that the work you do on your LinkedIn profile and with your LinkedIn account is really about planning for serendipity. There’s a Woody Allen quote that "80% of success is just showing up." In the world, that means getting up, getting to work, getting to your [...]

Getting back to Blog

Chip Lambert — Mon, 27 Apr 2009 17:53:19 +0000

Blogging has been challenging with all of the twists and turns that we’ve been taking lately. I recently finished my phase I LinkedIn eBook "Optimize Your LinkedIn Profile for Maximum Performance" and have six more in the offing – I’m balancing my time between writing, consulting, and speaking. The book was a response to the incredible [...]

Use Social Media as Part of a Layered Marketing Strategy

Chip Lambert — Thu, 23 Apr 2009 15:03:18 +0000

A week ago today I had the pleasure of speaking at the Realty Executives Quarterly Retreat in Phoenix, Arizona. As I was listening to the panel of presenters speak before I took the stage, I heard them share that some of them had completely abandoned their offline farming activities – ie sending a hard copy print [...]

Increasing Demand for LinkedIn Training

Chip Lambert — Mon, 06 Apr 2009 22:43:15 +0000

It seems that as the economy continues to tighten that people are waking up to the fact that they need to ratchet up what they are doing something proactively to reach their personal and business goals. I’ve been receiving lots of emails and requests from people and groups to do presentations on using LinkedIn to achieve [...]

Economic Changes Call for Tactical Adjustments

Chip Lambert — Mon, 16 Mar 2009 21:32:00 +0000

Especially Now, Relationships Are the Key to Good Referrals In these uncertain economic times, my experience tells me that there are still people out there who need your services. But because they are more concerned with getting the best value for their increasingly scarce resources, they turn to the people they trust to introduce them to [...]

Expanding Into the Twitterverse

Chip Lambert — Tue, 16 Dec 2008 16:30:00 +0000

I recently spoke at the Increase Sales with Social Media conference in San Diego with David Carleton (@DavidCarleton) Denise Wakeman (@blogsquad) of the Blog Squad, Mari Smith (@MariSmith) of Facebook fame, Paul Colligan (@colligan) – Social Media Strategist, and Warren Whitlock (@warrenwhitlock) of Twitter fame. I’ll write more about what I learned in a future [...]