So you've set up your organisational Twitter account and Facebook page, but now what? This workshop will assist you to take social media for business to the next level: developing your social media strategy, online content production & social distribution, social media advertising, measurement and more.

Who should come along: marketing and communications executives, business owners, and consultants.

NB: this workshop is not an introduction to social media, the platforms or how to set them up. It is assumed you already have a degree of hands-on exposure to the main elements of internet marketing, including basic social media.

Venue Location:Karstens at CQ Conference & Training Centre; 123 Queen St, Melbourne 3000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Connectivity: There is a wireless internet connection available at no charge if you wish to bring your laptop.

Who should come along: Social media marketing practitioners who are ready to take their SM programs to the next level.

Visit the NET:101 website

WORKSHOP PROGRAM

Developing Your Social Media Strategy Online Content - Making it Relevant Findable & Sharable

Developing Your Online Content Strategy

Introducing Google+

Facebook - What’s New

Using Twitter with Confidence

Governance and Social Media Policies

Social Media Metrics and Management

Creating your own Branded Social Media Content Widgets

Dealing with a Social Media Crisis

Using YouTube for Online Video Marketing & Distribution

Social Network Advertising - Facebook & LinkedIn

LinkedIn for Business

PRESENTERS

An informal, interactive roundtable workshop limited to 8 people. This private session will focus on Google's new release analytics platform from a marketing and business perspective. It’s all about data discovery and getting your hands dirty with Google Analytics, its features, and the insight it can bring to your organisation.

The roundtable covers a lot of ground on the day including advanced segmentation, custom reporting, event tracking, live tracking, and almost anything the group collectively wants to explore on the day. The Web Analytics Roundtable is all about making data accessible, and making it fun.

Run live off the web, the workshop will be led by Google-qualified Analytics & Search Consultant Damion Brown. Using live data, including data on participants’ websites, the course takes a relaxed and discussion-centric approach to getting to grips with the platform.

Bring a laptop or iPad, as well as questions you’d like answered and ideas you’d like to be able to explore on the day.

Venue location: Karstens Training & Conference Centre, 111 Harrington Street, Sydney 2000.

Format: Informal and limited to 8 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: An eBook packed with tips, HOWTOs and resources.

Who should come along: Anyone who really cares about the health of their website from a business perspective.

Visit the NET:101 Website

PRESENTER

So you've set up your organisational Twitter account and Facebook page, but now what? This workshop will assist you to take social media for business to the next level: developing your social media strategy, online content production & social distribution, social media advertising, measurement and more.

Who should come along: marketing and communications executives, business owners, and consultants.

NB: this workshop is not an introduction to social media, the platforms or how to set them up. It is assumed you already have a degree of hands-on exposure to the main elements of internet marketing, including basic social media.

Venue Location:Karstens at CQ Conference & Training Centre; 123 Queen St, Melbourne 3000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Connectivity: There is a wireless internet connection available at no charge if you wish to bring your laptop.

Who should come along: Social media marketing practitioners who are ready to take their SM programs to the next level.

Visit the NET:101 website

WORKSHOP PROGRAM

Developing Your Social Media Strategy Online Content - Making it Relevant Findable & Sharable

Developing Your Online Content Strategy

Introducing Google+

Facebook - What’s New

Using Twitter with Confidence

Governance and Social Media Policies

Social Media Metrics and Management

Creating your own Branded Social Media Content Widgets

Dealing with a Social Media Crisis

Using YouTube for Online Video Marketing & Distribution

Social Network Advertising - Facebook & LinkedIn

LinkedIn for Business

PRESENTERS

An informal, interactive roundtable workshop limited to 8 people. This private session will focus on Google's new release analytics platform from a marketing and business perspective. It’s all about data discovery and getting your hands dirty with Google Analytics, its features, and the insight it can bring to your organisation.

The roundtable covers a lot of ground on the day including advanced segmentation, custom reporting, event tracking, live tracking, and almost anything the group collectively wants to explore on the day. The Web Analytics Roundtable is all about making data accessible, and making it fun.

Run live off the web, the workshop will be led by Google-qualified Analytics & Search Consultant Damion Brown. Using live data, including data on participants’ websites, the course takes a relaxed and discussion-centric approach to getting to grips with the platform.

Bring a laptop or iPad, as well as questions you’d like answered and ideas you’d like to be able to explore on the day.

Venue location: Karstens Training & Conference Centre, 111 Harrington Street, Sydney 2000.

Format: Informal and limited to 8 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: An eBook packed with tips, HOWTOs and resources.

Who should come along: Anyone who really cares about the health of their website from a business perspective.

Visit the NET:101 Website

PRESENTER

If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; powerpoint won't get a look-in (bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority. 

Venue Location: Karstens at CQ Conference & Training Centre; 123 Queen St, Melbourne 3000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Who should come along: Anyone with at least one foot in the twenty-first century.

Vist the NET:101 Website

WORKSHOP PROGRAM

1. A SOCIAL MEDIA PRIMER

• The rise and rise of online video and YOUTUBE – a ‘must-include’ as part of any marketing communications strategy.
• Versatile TWITTER - using it as a market research, outbound comms or customer service tool.
• The business case for BLOGGING - how to set one up, define the target audience, and establish consistent content themes.
• Lifting the social visibility of your online content by integrating the FACEBOOK ‘Like’ button within your webpages.
• Introducing GOOGLE+ - what's in it for businesses.
• Running profile specific SOCIAL MEDIA AD campaigns through Facebook and LinkedIn.
• FOURSQUARE - find out who's checking-in to your business locations.
• The role of LINKEDIN, and why as a professional you need to nurture your online presence.

2. YOUR WEBSITE - GETTING MORE JUICE FOR THE SQUEEZE

• Increase the organic search profile of your website with a content-driven SEARCH ENGINE OPTIMISATION strategy (and why agencies can’t cost effectively manage this process).
• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities as measured by your own website conversion goal data.

3. CONTENT MARKETING - ONE PART MARKETING STRATEGY, ONE PART ASSET CREATION

• Establish your organisation as a subject matter expert by publishing layers of RELEVANT, FINDABLE & SHARABLE content to the web.
• Lift the PROFILE & CREDIBILITY OF YOUR BRANDS by educating potential customers or clients - let the leads & sales naturally follow.

WORKSHOP PRESENTER - TIM MARTIN

In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. He has run executive training programs for many organisations across Australia.

If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; powerpoint won't get a look-in (bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority. 

Venue Location: Karstens Training & Conference Centre, 111 Harrington Street, Sydney 2000.

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Who should come along: Anyone with at least one foot in the twenty-first century.

Vist the NET:101 Website

WORKSHOP PROGRAM

1. A SOCIAL MEDIA PRIMER

• The rise and rise of online video and YOUTUBE – a ‘must-include’ as part of any marketing communications strategy.
• Versatile TWITTER - using it as a market research, outbound comms or customer service tool.
• The business case for BLOGGING - how to set one up, define the target audience, and establish consistent content themes.
• Lifting the social visibility of your online content by integrating the FACEBOOK ‘Like’ button within your webpages.
• Introducing GOOGLE+ - what's in it for businesses.
• Running profile specific SOCIAL MEDIA AD campaigns through Facebook and LinkedIn.
• FOURSQUARE - find out who's checking-in to your business locations.
• The role of LINKEDIN, and why as a professional you need to nurture your online presence.

2. YOUR WEBSITE - GETTING MORE JUICE FOR THE SQUEEZE

• Increase the organic search profile of your website with a content-driven SEARCH ENGINE OPTIMISATION strategy (and why agencies can’t cost effectively manage this process).
• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities as measured by your own website conversion goal data.

3. CONTENT MARKETING - ONE PART MARKETING STRATEGY, ONE PART ASSET CREATION

• Establish your organisation as a subject matter expert by publishing layers of RELEVANT, FINDABLE & SHARABLE content to the web.
• Lift the PROFILE & CREDIBILITY OF YOUR BRANDS by educating potential customers or clients - let the leads & sales naturally follow.

WORKSHOP PRESENTER - TIM MARTIN

In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. He has run executive training programs for many organisations across Australia.

If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; powerpoint won't get a look-in (bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority. 

Venue Location: Central Eagle St Conference Venue, 175 Eagle St, Brisbane 4000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Who should come along: Anyone with at least one foot in the twenty-first century.

Vist the NET:101 Website

WORKSHOP PROGRAM

1. A SOCIAL MEDIA PRIMER

• The rise and rise of online video and YOUTUBE – a ‘must-include’ as part of any marketing communications strategy.
• Versatile TWITTER - using it as a market research, outbound comms or customer service tool.
• The business case for BLOGGING - how to set one up, define the target audience, and establish consistent content themes.
• Lifting the social visibility of your online content by integrating the FACEBOOK ‘Like’ button within your webpages.
• Introducing GOOGLE+ - what's in it for businesses.
• Running profile specific SOCIAL MEDIA AD campaigns through Facebook and LinkedIn.
• FOURSQUARE - find out who's checking-in to your business locations.
• The role of LINKEDIN, and why as a professional you need to nurture your online presence.

2. YOUR WEBSITE - GETTING MORE JUICE FOR THE SQUEEZE

• Increase the organic search profile of your website with a content-driven SEARCH ENGINE OPTIMISATION strategy (and why agencies can’t cost effectively manage this process).
• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities as measured by your own website conversion goal data.

3. CONTENT MARKETING - ONE PART MARKETING STRATEGY, ONE PART ASSET CREATION

• Establish your organisation as a subject matter expert by publishing layers of RELEVANT, FINDABLE & SHARABLE content to the web.
• Lift the PROFILE & CREDIBILITY OF YOUR BRANDS by educating potential customers or clients - let the leads & sales naturally follow.

WORKSHOP PRESENTER - TIM MARTIN

In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. He has run executive training programs for many organisations across Australia.

If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; powerpoint won't get a look-in (bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority. 

Venue Location: Cliftons, Parmelia House, Ground Floor, 191 St George's Terrace, Perth 6000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 2GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Who should come along: Anyone with at least one foot in the twenty-first century.

Vist the NET:101 Website

WORKSHOP PROGRAM

1. A SOCIAL MEDIA PRIMER

• The rise and rise of online video and YOUTUBE – a ‘must-include’ as part of any marketing communications strategy.
• Versatile TWITTER - using it as a market research, outbound comms or customer service tool.
• The business case for BLOGGING - how to set one up, define the target audience, and establish consistent content themes.
• Lifting the social visibility of your online content by integrating the FACEBOOK ‘Like’ button within your webpages.
• Introducing GOOGLE+ - what's in it for businesses.
• Running profile specific SOCIAL MEDIA AD campaigns through Facebook and LinkedIn.
• FOURSQUARE - find out who's checking-in to your business locations.
• The role of LINKEDIN, and why as a professional you need to nurture your online presence.

2. YOUR WEBSITE - GETTING MORE JUICE FOR THE SQUEEZE

• Increase the organic search profile of your website with a content-driven SEARCH ENGINE OPTIMISATION strategy (and why agencies can’t cost effectively manage this process).
• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities as measured by your own website conversion goal data.

3. CONTENT MARKETING - ONE PART MARKETING STRATEGY, ONE PART ASSET CREATION

• Establish your organisation as a subject matter expert by publishing layers of RELEVANT, FINDABLE & SHARABLE content to the web.
• Lift the PROFILE & CREDIBILITY OF YOUR BRANDS by educating potential customers or clients - let the leads & sales naturally follow. 

WORKSHOP PRESENTER - TIM MARTIN

In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. He has run executive training programs for many organisations across Australia.

If you need to get yourself up to speed with the fundamentals of internet marketing and social media marketing, this workshop is for you. The session is entirely web based, utilising detailed, live online demonstrations and case studies; powerpoint won't get a look-in (bad news for all the slide junkies out there).

This is the same workshop that has recently been delivered to organisations such as NRMA, Nestle and The Sydney Harbour Foreshore Authority. 

Venue Location: Karstens at CQ Conference & Training Centre; 123 Queen St, Melbourne 3000

Format: Informal and limited to 22 people.

Refreshments: Morning tea, lunch and afternoon tea are provided.

Takeaways: A workbook and a 4GB USB stick jam-packed with internet marketing & social media books, videos, whitepapers, podcasts and manuals.

Who should come along: Anyone with at least one foot in the twenty-first century.

Vist the NET:101 Website

WORKSHOP PROGRAM

1. A SOCIAL MEDIA PRIMER

• The rise and rise of online video and YOUTUBE – a ‘must-include’ as part of any marketing communications strategy.
• Versatile TWITTER - using it as a market research, outbound comms or customer service tool.
• The business case for BLOGGING - how to set one up, define the target audience, and establish consistent content themes.
• Lifting the social visibility of your online content by integrating the FACEBOOK ‘Like’ button within your webpages.
• Introducing GOOGLE+ - what's in it for businesses.
• Running profile specific SOCIAL MEDIA AD campaigns through Facebook and LinkedIn.
• FOURSQUARE - find out who's checking-in to your business locations.
• The role of LINKEDIN, and why as a professional you need to nurture your online presence.

2. YOUR WEBSITE - GETTING MORE JUICE FOR THE SQUEEZE

• Increase the organic search profile of your website with a content-driven SEARCH ENGINE OPTIMISATION strategy (and why agencies can’t cost effectively manage this process).
• Set-up GOOGLE ANALYTICS to measure and report on the effectiveness of your online activities as measured by your own website conversion goal data.

3. CONTENT MARKETING - ONE PART MARKETING STRATEGY, ONE PART ASSET CREATION

• Establish your organisation as a subject matter expert by publishing layers of RELEVANT, FINDABLE & SHARABLE content to the web.
• Lift the PROFILE & CREDIBILITY OF YOUR BRANDS by educating potential customers or clients - let the leads & sales naturally follow.

WORKSHOP PRESENTER - TIM MARTIN

In addition to consulting on internet marketing and social media, Tim is an international conference presenter, university guest lecturer, and multi-award winning speaker for CEO group The Executive Connection. He has run executive training programs for many organisations across Australia.