Lubetkin Communications has produced videos from the spring seminar of the New Jersey Bank Marketing Association. You can watch the videos here or purchase a DVD set in our online store.

Steve Lubetkin, right, moderates a panel on bank rebranding at the NJ Bankers Directors and Managing Officers Conference, Woodbridge, NJ, March 15, 2013. Panelists, from left: Frank Sorrentino III, CEO of ConnectOne Bank; Angela Snyder, CEO and vice chair of Fulton Bank of New Jersey; Anthony Weagley, president and CEO of Union Center National Bank; and Scott Agnoli, vice president and director of marketing, Investors Bank.
– Photo courtesy Don Christensen, Christensen Tamburri Communications (www.ctc-adv.com)

Steve Lubetkin, managing partner of Lubetkin Global Communications, moderated a panel of bank executives discussing recent rebranding initiatives, during the NJBankers Directors and Managing Officers Conference March 5, 2013 in Woodbridge, NJ. More than 200 senior bank executives attended the conference and participated in the interactive discussion about best practices in brand marketing for banks.

Steve will make a return appearance in June at the NJBankers Marketing Conference in Monroe Township, NJ, to discuss how banks can best use social media. In his last appearance at that conference, Steve’s presentation caused a stir when he responded to an audience question about the value of monitoring social media.

Searching on the name of a major bank in Twitter, Steve demonstrated why bank marketing and communications people need to monitor what is being said about them in social networks. The first search result made an obscene remark about the bank — and became the topic of an online column by Marty Daks (PDF), then banking correspondent for NJBiz.com.

You can engage Steve as a keynote speaker at your events. , or for training your teams in

• presentation skills and public speaking
• news media interviews (print and broadcast)
• effective use of social media
• how to produce audio and video podcasts

Send us an email for more information!

Steve spent nearly 15 years in senior communications positions in the financial services industry, including 10 years with Standard & Poor’s, the world’s leading bond rating and equity analysis firm, and five years in commercial banking with Summit Bank, FleetBoston Financial Corporation, and Bank of America, before opening Lubetkin Global Communications in 2004.

The March 15 panel includes executives from several banks that have rebranded recently: Scott Agnoli, Vice President of Investors Bank; Angela Snyder, Vice Chairman and CEO of Fulton Bank of New Jersey; Frank Sorrentino, III, Chairman and CEO of ConnectOne Bank; and Anthony C. Weagley, President and CEO of Union Center National Bank.

The conference takes place at the Renaissance Woodbridge Hotel in Iselin, NJ. More information and registration is available here.

Steve has worked previously with NJBankers as a speaker at several of its marketing conferences on the role of social media tools in bank marketing. He also is a member of the board of directors of the NJ Bank Marketing Association, an affiliate of NJBankers, and produces video programs from the group’s quarterly marketing seminars, which can be seen here. He also worked with NJBankers in 2006 and 2007 in a consulting capacity as acting editor of its news magazine, New Jersey Banker, and made photographs of the activities at the group’s 2007 annual convention in Palm Beach, Florida. (More photos from the conference, showing entertainment by the Motown Divas tribute band, are here.)

About NJBankers

For more than 108 years the New Jersey Bankers Association, or NJBankers, has been an advocate for the New Jersey banking industry. Founded in a passion for representing the interests of the state’s banking community, the NJBankers mission remains as strong today as ever, even as the requirements for fulfilling its commitment have grown.

Today its membership consists of 119 banking institutions of all banking charters that are headquartered or have branches in New Jersey. In addition, more than 233 firms that provide goods and services to the banking community are associate members. The association is governed by a 23-member board of directors and, with its subsidiary and affiliated companies, staffed by 23 employees.

Jane Gore of Merrill Lynch, left, welcomes Kevin Cummings of Investor Savings Bank to the lectern for the Forecast 2013 seminar hosted by the NJ Bank Marketing Association.

The New Jersey Bank Marketing Association’s 2013 Forecast seminar on December 6, 2012 featured three presentations on the New Jersey economy in the coming year.

Click here to view the embedded video.

Chapter 2: Christopher Martin, Chairman, President & CEO, The Provident Bank

Click here to view the embedded video.

Chapter 3: Dr. James Hughes, Dean, Edward J. Bloustein School of Planning and Public Policy, Rutgers University

Click here to view the embedded video.

Dennis Kane of Amboy Bank opens the October 2012 Bank Marketing Association seminar

In this series of videos from its October 2012 seminar, the New Jersey Bank Marketing Association spotlights direct marketing tools for financial services firms.

Motown Divas perform at 2007 NJ Bankers Conference

We’ve added a selection of our concert photography to Zenfolio. The gallery includes several images of “The Motown Divas,” performing impersonations of famous Motown artists at the 2007 NJ Bankers Association conference in Palm Beach, Florida.

Steve will appear on a panel of social media experts discussing the complexities and risks of banks using social media.

Also appearing on the panel are:

Moderator: Frank Sorrentino, III, Chairman and CEO, North Jersey Community Bank

Panelists: John Siracusa, Business Development, USA Web Solutions

Kenneth Greenberg, President and CEO, Austin & Williams

The program is being held at the Renaissance Woodbridge Hotel in Iselin, NJ.

Download a flyer with registration information and an agenda.

Michael Hoffman of ClientXClient makes a point during his Bank Marketing Association presentation October 5, 2011.

The October 2011 Bank Marketing Association Seminar in Clark, NJ featured two presentations on customer service and marketing. In this program, Michael Hoffman, president of Client x Client consulting, discusses customer service and marketing.

We recorded this program October 6, 2011 in Clark, NJ. This series of podcasts is available for sponsorship. Please download our rate card, Professional Podcasts Sponsorship Opportunities, for more information.

Click here to view the embedded video.

Buy Michael Hoffman’s book, Customer Worthy: Why and how everyone in your organization must Think Like a Customer, by clicking on the Amazon affiliate link below.

Richard Weissman of DMA making a point during his talk before the NJ Bank Marketing Association, October 6, 2011.

The October 2011 Bank Marketing Association Seminar in Clark, NJ featured two presentations on customer service and marketing. In this program, Rich Weissman, president of DMA, a firm that provides information-based analytics for financial institutions, discusses customer service and marketing.

We recorded this program October 6, 2011 in Clark, NJ. This series of podcasts is available for sponsorship. Please download our rate card, Professional Podcasts Sponsorship Opportunities, for more information.

Click here to view the embedded video.

Michele Clay, regional director, sales and marketing, Wells Fargo

Michele Clay, regional director of sales and marketing for Wells Fargo, discussed the bank’s recent rebranding of its newly acquired Wachovia Bank during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, NJ.

Based in New Jersey with 37 years experience in regional banking and in sales and marketing, Michele had supported Wachovia markets across the East Coast.

She is currently directing the sales and marketing efforts for Wells Fargo in the Northeast which includes New Jersey, New York and Connecticut.

Click here to view the embedded video.