Michael Hoffman of ClientXClient makes a point during his Bank Marketing Association presentation October 5, 2011.

The October 2011 Bank Marketing Association Seminar in Clark, NJ featured two presentations on customer service and marketing. In this program, Michael Hoffman, president of Client x Client consulting, discusses customer service and marketing.

We recorded this program October 6, 2011 in Clark, NJ. This series of podcasts is available for sponsorship. Please download our rate card, Professional Podcasts Sponsorship Opportunities, for more information.

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Richard Weissman of DMA making a point during his talk before the NJ Bank Marketing Association, October 6, 2011.

The October 2011 Bank Marketing Association Seminar in Clark, NJ featured two presentations on customer service and marketing. In this program, Rich Weissman, president of DMA, a firm that provides information-based analytics for financial institutions, discusses customer service and marketing.

We recorded this program October 6, 2011 in Clark, NJ. This series of podcasts is available for sponsorship. Please download our rate card, Professional Podcasts Sponsorship Opportunities, for more information.

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Michele Clay, regional director, sales and marketing, Wells Fargo

Michele Clay, regional director of sales and marketing for Wells Fargo, discussed the bank’s recent rebranding of its newly acquired Wachovia Bank during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, NJ.

Based in New Jersey with 37 years experience in regional banking and in sales and marketing, Michele had supported Wachovia markets across the East Coast.

She is currently directing the sales and marketing efforts for Wells Fargo in the Northeast which includes New Jersey, New York and Connecticut.

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Kevin Cummings, president and CEO, Investor Savings Bank

Kevin Cummings, president and CEO of Investor Savings Bank (NASDAQ:ISBC), headquartered in Short Hills, NJ, discussed the bank’s recent rebranding campaign during a presentation at the New Jersey Bank Marketing Asssociation’s May 2011 marketing seminar in Clark, NJ.

Investors Savings Bank is an Independent, full-service community bank operating over 82 branches across the Garden State. With approximately $9.4 billion in assets, we have the size, scope and talent to deliver a full range of banking products and services.

Mr. Cummings was appointed President and Chief Executive Officer of Investors Savings Bank effective January 1, 2008 and was also appointed to serve on the Board of Directors of Investors Savings Bank at that time. He previously served as Executive Vice President and Chief Operating Officer of Investors Savings Bank since July 2003.

Before joining Investors Savings Bank, Mr. Cummings had a 26-year career with the independent accounting firm of KPMG LLP, where he had been partner for 14 years. Immediately prior to joining Investors Savings Bank, he was an audit partner in KPMG’s Financial Services practice in their New York City office and lead partner on a major commercial banking client. Mr. Cummings also worked in the New Jersey community bank practice for over 20 years. Mr. Cummings has a Bachelor’s degree in Economics from Middlebury College and an MBA from Rutgers University. He is a member of the Board of Governors for the New Jersey League of Community Bankers, Chairman of the Summit Speech School, a member of the Board of Trustees for St. Peter’s Prep, a member of the Board of Trustees for the Independent College Fund and a member of the Board of Trustees for The Inner City Scholarship Fund.

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Michael Hoffman at NJ Bank Marketing Association seminar

In this video from the New Jersey Bank Marketing Association’s May 5, 2010 seminar, Michael Hoffman, founder and CEO of Client x Client LLC, describes marketing strategies for banks selling financial product and helping clients make investment decisions over the next several years.

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