In the end, it’s possible Time, Inc. didn’t realize that their content is their greatest asset. People don’t want to shift subscriptions. If they love your brand, they love your brand. There’s no reason (and little benefit) to make it easier for them to abandon a brand they’re already committed to. Coupled with the fact that the same fulfillment companies that take six weeks to process new subscriptions were unable to turn on a dime for MAGHOUND, and the demise was virtually assured from the beginning. Which was when we first predicted it.

We have been working nearly around the clock to bring you this brand new version of our website. The site overhaul is directly influenced by our desire to serve visitors – like you – better, and we have made some significant upgrades.

One of the biggest changes is our Solutions section. (Click here to view.)
We created the Solutions section knowing many publishers face the same types of problems, whether it’s growing circulation, generating revenue, decreasing the sale cycle, or navigating mobile options. Rather than giving you a list of features and benefits and expecting you to decide what to do with them, we’re giving you real life examples of how publishers solved these issues. For example, click here to read how Henry Schein got creative with advertising and navigation to push readers deeper into their catalog.

We’ve also made it easier for publishers to find the resources they’re craving. We feature three top downloads on our new homepage, and we have a section dedicated to resources. For instance, click here to be taken to our white papers page in resources where you’ll find 5 white papers ready for FREE download.

So go ahead! Dig in! Dive deep in the website, and let us know what you think.

Grammatically correct it is not. However, the point I’m reminding myself of is whether I’m fielding a phone call or writing a new blog post, there’s an opportunity to move beyond the checklist. There’s an opportunity to provide people with an experience, a positive interaction with Nxtbook Media.

Digital publishing is the exact same opportunity. If you want to view it as a project, something you have to check off the list because someone put it on your plate, you can. No one would argue with you that it’s a big job to get done. But I would say, at its core, digital publishing isn’t really about completing a task. It’s about the experience between your readers and your content.

To that end, we have a guide to help you marry your content to an elevated design to create an exceptional experience for your readers. The recently updated Optimization Guide entitled "Making the Move" gives you practical information about how to optimize your digital edition for that great reading experience. New to the 2012 edition are designer secrets to take some of the guesswork out of the design process.

Take advantage of this opportunity to hand your readers a positive experience with your company. Click here to download the 2012 Optimization Guide, Making the Move.

Curious about QR codes? Ask your Nxtbook project manager how we can help you make these part of your offering. 

According to Adobe, tablet consumers are purchasing about as much as PC users, and much more so than smartphone users. This makes sense to me, as while the smartphone audience is real, it makes sense that their engagement won’t be as strong. Good things to think about as you plan your strategies for your different audiences, as the same guy is a different guy when he or she is on a different device.

Understand, we get it. We know it’s easier to sell big numbers, and as the publisher you don’t want to be responsible for the effectiveness of your advertisers’ campaigns. But if you were, just imagine how much more valuable you would be to them?