During the webinar, though, publishers were polled to determine if their digital magazine is making some money, no more, or a lot of money. Very interesting: more than half are making at least some money from their digital magazine. Hopefully, you’re one of them.

Check with your account manager to learn how to maximize the revenue generation plan for your digital edition. If you’re viewing it as a cost savings only, you’re missing half the story.

At Nxtbook, we’re firmly convinced that if there were a flying car and someone was reading a copy of Broadcast Engineering, they’d be enjoying the Nxtbook version.

Enjoy the trailer for the movie!

We don’t necessarily disagree, but think there are two other things to consider:

a. Most times we don’t know the right time until it’s too late. You’re far better off getting your business plan and process in place now than after your competitors do.

b. Those who use the Kindle have embraced simple black and white text. They may be willing to accept the same from you (for the time being).

The biggest issue not discussed by McCracken? The Kindle NOT allowing publishers to give away content. That’s the biggest reason most of our customers aren’t there today.

Still, one of my favorites is Board Reader, because it searches message boards and internet forums. The advantage? Twitter search will show you how many people are blabbing about your content, but Board Reader goes one step further, giving you the ability to see how many people have responded to the initial comment. Here’s a search of people talking about Nxtbook content, each one building free readership for our publishers.

Of any of the digital publishing companies, Nxtbook seems to have the most content showing up on the boards, thereby proving that a.our customers have the coolest content and b.our interface is more share-friendly than most!

* Live links on ads. If you’re going to drive readers to the iPhone, don’t you think your advertisers will want clicks? We thought so, too, so all ads have live links.

* Sponsor images. Sponsors pay for premium real estate and we’re all about sponsorship.

* Integrated analytics. As readers move to more and varied devices, publishers will want to know who’s reading their content where. If your readers are on the iPhone, you’ll know it.

* Text or Image Choice. As serious readers of this blog know, our early efforts into the mobile space were with Nxtbook Liberty, a text-based version of our product that enables readers to read without zooming in. For Liberty customers, we’ve integrated the text choice into the iPhone choice, allowing readers to choose a high fidelity version requiring zooming, or a text-based one, requiring none. We firmly believe that it’s this type of user choice that will be paramount to success on these types of devices.

If you’ve got an iPhone or iPod touch, here’s a short URL you can use to see one done with our text-based Liberty Version incorporated: http://bit.ly/3cofCg

Of course, going digital-only means you should look at a lot of things differently, in terms of layout and design. To help ease you into the transition, be sure to check out this cool guide prepared by Nxtbook Design Manager Jeremy Smith.

The most dramatic example we’ve seen of late? Author Cory Doctorow’s latest short story collection. Depending on how you want it, you can have it for free, $10,000, or many options in between. I don’t know which one will be successful but the concept of massaging the offering at various price points is brilliant, both in terms of what he’ll learn and what he’ll earn. 

Assuming you miss "the day," Gordon will also be presenting at FOLIO’s virtual show and a BtoB Webinar on November 3. 

For our money, we’d recommend the November 3 webinar, as it also features Nxtbook Media customer Brigitte Johnson from Tree Farmer Magazine. But either way, be sure to catch the Gordon show at a venue near you.