Naartjie Multimedia

We Helped People Tweet On Their Smartphones (And We Liked It!)

2012-04-20T14:17:28Z

The Springer Opera House is one of the oldest theaters of its kind in the nation. But it is also one of the most groundbreaking, as well.

Take their current production “I Tweeted On My iPad (And I Liked It). A hip and hilarious mash-up, “I Tweeted” is equal parts Saturday Night Live and Whose Line Is It Anyway?, playing out live, not only on stage, but in the Social Media sphere, as well. Exploring the human condition by filtering it through social networking, the generation gap, and the relationships that arise in between, this show is cutting-edge entertainment.

And it’s not just the songs and scenes that make this show so revolutionary.

It is you: the audience.

You are usually asked to turn of your phone at most performances, but here you are encouraged to never put it down. “I Tweeted” takes audience participation to the extreme by literally handing over the show to the crowd. Moments of scripted comedy give way to sudden bursts of sharp and smart improvisation as the troupe takes direction in real-time from the audience members’ tweets and posts to their Facebook page. Want to sit in the director’s chair? Tweet to the actors and writers and watch your directions come to life. Want to get the crowd to gang up on one of the players? Post on the Facebook wall and start an insurrection.

That’s what gives this performance a revolutionary vibe. Anything goes. The fourth wall has been obliterated and the inmates have taken over the asylum. Each performance is unique because each audiences’ sense of humor, disposition, even motives, are unique.

We here at Naartjie Multimedia are proud to have been asked by the Springer Opera house to be their on-site Social Media “Nerd Herd,” on hand to help the audience set up their Twitter or Facebook accounts, show them where and how to post, explain hashtags, and help with any issues that arise. Generally, our nights have been pretty easy, as the crowds that show up are savvy. They’re pretty much Social Media gurus from personal experience! But when we do get to roll up our sleeves, it is truly a remarkable thing to watch people who moments before didn’t even have an account begin to get the feel of Social Media and really start to interact with the people around them and the actors on stage.

Social Media has been saddled with a reputation for being isolationist by design. We frequently hear, “Why would I go online when I can pick up a phone or see someone in person, in real life.” Well, here is a noble example of Social Media bringing people together in a shared space, encouraging them to be creative, to engage with one another. It is an amazing experience to behold.

We love what we do here at Naartjie. We love that everyday we come in to work, that day will be different than the one before it and the one that is to follow. But every so often a client comes along with a task that, simply put, rocks; one that as it nears completion, there is a sense of satisfaction tinged with sadness. This is one such “job.” We have had a blast and will be sad when the tweets cease tweeting and the posts stop appearing on our Facebook feed. But above all, we are grateful to have been a part of such a forward-thinking, fast and furiously funny, once-in-a-lifetime production. And that is exactly what “I Tweeted On My iPad (And I Liked It)” is.

If you still haven’t seen it, click here for show times and to reserve tickets in advance.

We hope to see you there. And if you need any help, tweet us!

~Naartjie

Naartjie on NBC News talking about Facebook for Business.

2012-03-26T15:34:09Z

Wesley Ker-Fox was fortunate enough to deliver a talk about the new Facebook for Business at the Greater Columbus Georgia Chamber of Commerce Eyeopener Breakfast. WLTZ NBC38 was there to cover it.

Here is another blog of ours that covers the changes in more depth: New Facebook Timeline

7 Things You Need To Know About Facebook’s New Timeline for Business Pages.

2012-03-01T03:59:13Z

It’s finally here! In beta version at least. Businesses who have a Facebook presence are now able to brand their pages using the layout we see on our personal pages: Facebook Timeline. The shift to the new layout has the obvious aesthetic value but there are several things you should know before you press the bold “Publish” button.

Before you do anything to convert your page you should visit some other pages who have crossed over all ready, like Columbus State University and Nike (Yes, even Naartjie). Look at the changes and decide whether or not you have the content in place or available to utilize the new elements. Keep it in preview mode until you feel comfortable.

1) First thing to do is pick a “Cover”. This is the large image (851 x 315 pixel banner) that will be at the top of your page in the same style as your personal page. Pick an eye catching image that reflects your brand well. * Be careful not have call to actions for “Liking” your page or discounts at your store. Facebook wants the banner to be about your brand image.

2) If you are the admin to the page you will notice the addition of the “Admin Panel” at the top of your page. This makes it easier to see your pages activity, insights and recent messages. The panel will expand when you click “Admin Panel” at the top.

3) The apps tabs have changed slightly. Firstly the dimensions have changed. The old width of 520 pixels has now been pushed to 810 pixels wide. This makes us happy because we have more realty to design with. The good thing is that even though the existing custom pages we developed will look like they haven’t used up all the space, they do still work and nothing will be lost in the transition. The only con we could find so far was that, as of the first day of the launch, you could not set a default landing page to be any tab other than the Wall.

4) We don’t particularly like the fact that the tabs are now less visible, or at least overwhelmed by the Cover and other busy visuals. There are four spots available for thumbnails of apps but the rest are accessed by a drop down link. The first of the four is always Photos so that leaves three for custom tabs before they get sent to the background. Choose them wisely and create attractive thumbnails for them.

5) A huge plus for customer relations and even conflict resolution is that fans can now send your page a private message as you would with a personal account. The only catch is that you can’t initiate the conversation; the fan has to contact you first. This will however provide the opportunity to resolve issues without being exposed to the public on your wall.

6) The word “Pin” has shown up again but not in relation to Pinterest.”Pinning” on your Facebook Page wall allows you to essentially promote a designated post of yours to the top left of your feed for seven days at a time. Think eye catching photo or video testimonial or promotion. This could also be an opportunity to work around the app tab visibility issue by promoting a tab page.You can also highlight photos throughout your timeline which will result in the images being the full width of the page.

7) With “Milestones” you can go beyond when you joined Facebook, even beyond Facebook’s conception and allow you to post content all the way back to your company’s ribbon-cutting. Name the event, pick the location, set the date, write a story and add a photo.

Overall, we like the changes and are excited for the beta version to be tweaked. The official launch date is March 30th so get your business page ready in the meantime. If you need any help with Custom Facebook Pages or Facebook Marketing in general, come on down to The Train Depot!

Happy Pinning
The Naartjie Team

Why changes to Facebook Ads are good.

2012-02-02T12:21:05Z

From an advertisers standpoint you can take Facebook’s Ad changes in the past year two ways: On one hand they raised the lowest bid for an ad to be placed – this translates into more expensive ads, obviously, which we could be upset about. However, the reason for doing this is to eliminate poor quality ads showing on your page – this is great news because the better/more relevant the ads are collectively the more likely you are to pay attention to them more often, hence click them, which is what we want! This was a smart move by Facebook as Facebook Ads account for 98% of Facebook’s revenue, a fact that they underplay. And they’re still leaving money on the table… they don’t have ads on mobile devices! There is talk that they will adopt Sponsored Stories into your Newsfeed though. And they’re not just viewed as valuable by us and Facebook themselves- Netflix spent $3.8 million on Facebook Ads in 2011!

www.beginswithN.com

Columbus GA Advertising, Marketing, Production and Social Media Specialists.

Why you need Google Ads

2012-01-08T20:32:57Z

What is Google Adwords?

Google AdWords is a service that lets you create and run online ads for your business. AdWords ads are displayed along with search results when someone searches Google using one of your predetermined keywords and demographic criteria. That way, you’ll be advertising to an audience that’s already interested in your business. In Google’s Search Network, which includes Google and other search sites like Ask.com, ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. You can choose from a variety of ad formats, including text, image, and video ads when using the Display Network, which includes Gmail, newsletters, and sites like the New York Times and HowStuffWorks. Throughout your campaign you can track your ad performance using our reports.

Why should you use Google Adwords?

Google Adwords allows you to reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States. Google’s network reaches 80% of these potential customers. AdWords is available in 38 different languages and 250 countries. You can target potential customers by neighborhood, city, state, or country. You can narrow it down to be visible on their mobile phones. You can even specify a carrier! You are in control of your audience.

You are also in control of your budget and there is no minimum spending. Under the Google AdWords CPC (Cost Per Click) pricing model, you pay for ad clicks, not impressions. If your ads appear 50 times and receive five clicks, you are charged only for those five clicks. You would use CPM (Cost Per 1000 Impressions) pricing if you prefer impression-based pricing.
The analytics from a campaign can tell us who your most responsive target audience is as well as what it is that they are searching in order to find you. The data we pull can help you make clearer, more confident business decisions in the future.

Why you should let us place the ads for you.

Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. We have experience and proficiency in creating AdWords campaigns for businesses, saving you time and resources by managing your campaign for you. We will optimize your ads so that they cost less to run and show up more often in searches. We are also extremely thorough with the analytics. Using Adwords online tracking tools as well as Google Analytics, we can help you see what’s working, what’s not, and which adjustments we can make to maximize your investment.

Our analytics reports will show you:

Metrics like clicks, impressions, average CTR, average CPM, average CPC, conversions, etc.
Geographics – Lets say we target a 30 mile radius around Atlanta for your ads to show. We can tell which towns show the most interest.
Demographics – Find out which age group and gender is most responsive.
Keywords and Search Terms- We will compile an extensive list of keywords and phrases to further narrow your target audience and then we can discover which words and phrases are most searched.
Placements – On the Google Display Network we can tell which website placements are most productive.

All of this data can help mold future campaigns for even greater ROI.

Footnote: Explaining Paid Search vs.Organic Search
Many advertisers are unclear about the differences between paid and organic (natural search results) listings. Organic search results are what would show up in the main list of a Google search page. The websites that show are based on the relevancy of your search terms and the degree of SEO (Search Engine Optimization) the website has. Paid searches, at the top and on the right of a search page, show based on relevancy of search terms, pre-detemined criteria like demographics, and the bids placed for those keywords. While participation in AdWords will not impact your organic listings, paid placements in AdWords in addition to organic placement can generate more traffic with potential customers.

Why you should care what photography equipment your advertising agency uses? (and why you can’t do what we do without it)

2011-12-28T22:02:32Z

Professional photographers are expensive. With good reason too. Here are some answers as to why that is:

Professional photography equipment is very expensive and usually not something you can simply pick up at a Best Buy. Camera bodies start at around $3000 and have to be replaced every few years due to technological advancements. But the real cost comes in the lenses. You’ll hear professionals say “it’s all about the glass”. You cannot use a kit lens to achieve the results you get with a pro lens. Nor is there an app for that. Unfortunately there is no single do-it-all lens like a 14-400mm f0.95 IS with macro or fish eye switch and automatic tilt/shift correction! We have to buy a lens for every situation. Wide angle, ultra wide angle, fish eye, wide zoom, super low light lens, telephoto zoom, low light telephoto, macro, perspective control lens etc etc. A good quality lens for each of these won’t start below a grand a piece. And then there’s the $100 000 lens (click here)…

“Rubbish” you say! “A lens is a lens”
Fair enough, let’s look at what really makes a lens good then.

Sharpness
Sharpness is the lens’ ability to reproduce details. A good sharp lens will also have less chromatic aberration which can present as purple or green hues around the edges of objects in the photo. A sharp photo can make a dramatic difference especially when the image gets blown up for ads.

Bokeh
Bokeh defines the quality of the out-of-focus or blur in the background. It originated from the Japanese work boke meaning “blur” or “haze”. Bokeh is influenced by the number of blades in the lens’ iris. The more blades, the softer and more circular the out-of-focus highlights become. This is one of the main factors professionals use pro lenses- the look is unmistakable.

Speed = Low light capability

Speed is determined as the widest aperture of a lens and often dictates the price of a lens. Measured in F-Stops, f1.0 is theoretically the widest aperture and will make for an extremely fast lens by allowing more light onto the sensor. Leica has a lens, a 50mm f0.95 which goes for $10 000.An f3.5 or f5.6 is considered a slow lens which is usually a “kit lens” that comes with consumer cameras. Prime (non zoom i.e. 50mm only or 24mm only) lenses are usually faster than zooms because they need fewer optical elements. A high-quality zoom lens like the Canon 70-200mm has a constant aperture of f2.8 across the entire zoom range. Fast lenses are indispensible in low light scenarios like wedding ceremonies or artistic commercial photography like fashion/fragrance ads with dark, moody images. The faster the lens, a.k.a. wider the aperture, the more light it takes in which means the shutter speed can be quicker to get the same exposure which in turn eliminates shake and blurriness. This is why if you use a kit lens you can’t shoot your kid’s basketball game without the players being blurry, even with a tripod.

Color and contrast
Color and contrast (ability to discern different hues in close proximity, not black or white like what most refer to contrast as) play a large role in the image sharpness. Lens color and contrast varies, sometimes considerably, from lens to lens. The individual glass elements and various coatings can influence this. Poor sensors can also render colors, like skin tones, incorrectly. The better the colors are rendered in-camera, the less post processing needs to be done which saves time and costs.

So a lens is all that matters then? No.

The pro camera bodies aren’t bigger to look more impressive for clients. They’re bigger because they house more bells and whistles like multiple card slots and batteries, external ports for things like flash synchronisation and intervolometers, and for more support for holding larger lenses and big flashes. Many don’t have AUTO mode or scene selections like “Sunset” either. AUTO produces one image repetitively. Professionals, on the other hand, are painters of light, and can produce many variations of an image with a few turns of a dial. This is not something you can learn over the weekend, even with the most expensive equipment. “Pro Photogs” have a deep understanding of color and light and use the camera as a machine to obtain their vision. Leica, for example, prides themselves on this – the professionals’ professional camera. Pro cameras are also not made of plastic. Aluminium housings keep the water and dust out – something that can ruin a photo beyond photoshop repair.

“But if you shoot in a studio you don’t need weather proofing. Besides my camera has the same megapixels as a pro’s.”

The megapixel debate is one that’s kept in the attic by the camera manufacturers. Believe it or not there is a big difference in a consumer pixel vs our pro pixels. Ours are bigger which means ours handle more light and details for clearer photos. Case and point in that there are cellphones that have more pixels than some professional cameras! There is also a difference in the sensors which house the pixels. We shoot on what is called “full framed sensors”. They are considerably bigger than consumer sensors like APS-C or Micro 3/4s and can house more of the big pixels. Medium format takes it a step further in size and can have camera backs upwards of 60MP. Finally, the dying art of Large Format Photography is the ultimate in mammoth print size production. These are the cameras with bellows on huge tripods and used by the likes of Ansel Adams, not to be confused with local photographer, although just as brilliant with large format, Dr. Adams. (See his work here.) Another big draw in models today is “ISO.” High ISO allows the camera to take photos in lower light conditions by adding grain. You lose some sharpness but post processing can usually take care of that. Points and Shoot’s have usable ISOs around 800. Some pro cameras can have ISOs over 100 000. Big difference when it matters.

Then there are the accessories. Lights, stands, backdrops, tripods, bags, flashes, intervolometers, portable power units, props, filters, cards, transmitters, receivers, computers, hardware, software… none of these are cheap either, despite the claims of online DIY fanatics. Don’t forget insurance on everything. Especially the back up equipment!

All this being said, the cliche “The equipment doesn’t make the photographer” is true. A professional can take a cheap camera, even a cell phone camera ( See Chase Jarvis) and produce fine work. However, even they hit a ceiling when the equipment reaches its limit.

Hence the point of this blog.

Now watch this amusing video!

(Almost) Burning Down The House

2011-11-08T00:47:00Z

“Close enough, but not too far.”

- David Byrne

We got the call just after 6:00.

Jon Ezzell, Director of Communications at the National Civil War Naval Museum at Port Columbus, was leaving the Fountain City Classic and as he approached the 13^th Street viaduct he saw a massive wall of smoke rising from the area around the historic Swift Mill. Being a client, and above that a friend, Jon notified us that it might be best if we headed downtown to see if our office in the Depot was in any immediate danger.

We headed to Naartjie en masse and in a rush to grab as many computers as we could. After all, as historic as our own building is, it can be rebuilt. Years and years – decades – of our creative vision, artistic endeavor, and hard work, were it lit to kindling by a falling ember, would be virtually impossible to replace. We’ve often heard it said that the first thing people grab when running back into a burning home are the photo albums. We can empathize now. These computers down here aren’t just tools we use to hammer out ads, spots, blogs, and web pages – they are our photo albums. We work for our clients, sure, but we are truly proud of the work. It would have been quite sad to lose all the personal/professional history that has taken Basset & Becker to the point where it could become Naartjie Multimedia. After all, insurance doesn’t cover memories.

Thankfully, our business, like so many others in the area, was spared due to the unbelievably heroic and tireless efforts of Columbus’ Bravest – the Columbus, Georgia Department of Fire and Emergency Medical Services. We sat huddled around a police scanner until nearly 11:00, and let me tell you: the men and women tasked to battle fires in the Valley, especially the conflagration that rose from the old Swift Mill Saturday night, are some of the most well-trained, coordinated, professional, and fearless people a city could have beating back the flames. It got intense at several points throughout the night, but they kept their wits and just went about their business. We were glad to hear them shift tact to defensive maneuvers – losing the Swift Mill was sad enough. The loss of even one of these (forgive me) “badasses” would have been beyond tragic. We here at Naartjie Multimedia applaud their training, their resolve, above all, their braveness to take on a scene that would make most wither. Thanks so much to everyone in the department.

So, today it was back to work. Except for the stench of burning chemicals that wafts in every now and then, the surreal “Mad Max-ian” scene of destruction just outside the front door, and the intermittent interruptions from local news teams interviewing Bill to get the “near-brush-with-disaster” angle (both story and shot), it has been a pretty normal Monday. We’ve had a lot of clients call, email, or hit our social media pages to check that all was well in Naartjie Land. And for that, we thank you. Especially you, Jon. We really appreciate the heads up.

Soon Sixth Avenue will open back up. When it does, we invite you to come by and see us. When you narrowly avert a catastrophe like we did this weekend, it makes you take stock of what is truly important. For us, it is our team, our work, and the process…

None of which would exist if it weren’t for you.

We treasure our relationship with each of you and look forward to many, many more years of creative collaboration.

Smoke ‘em if you got ‘em,

~Team Naartjie

Well, Isn’t That Special? How To Set Up A Foursquare Special

2011-10-25T18:47:03Z

We here at Naartjie Multimedia recommend that your business offer a Foursquare special, no matter what service you provide. Before you balk and say, “I don’t have time to admin yet ANOTHER social media platform,” or, “Yeah, right, and how much do you charge for that up-sell, Mr. Account Executive,” let me first say this: a special only takes ten minutes to create and it’s completely free. We just really get a kick out of playing around with the technology and our clients are starting to see some real benefit from utilizing this emerging location-based social networking site. Since this is a textbook case of “the more the merrier,” we figured we’d post a blog on how to create a Foursquare special on our site and share it with you all.

Obviously, your business will need to have a business account. If you don’t already have one, you can do so here. (In fact, you can do just about everything from the Foursquare Merchant Platform – they walk you through the process step-by-step.)

Now you’ll need to claim your venue. To do this, search your business. Be forewarned. There may be duplicates. For whatever reason, a person’s smart phone may not have found your location, so they dropped a pin and “claimed” your venue just so they could “check-in.” Should you find duplicates of your business, a good rule of thumb is to use the one with the most total “check-ins” and then request that the duplicated be merged later (I’ll tell you how shortly). You will see a box that says, “Do you manage this venue? Claim here.” Click here and follow the instructions. Foursquare will call you to verify your location by sending you a code to be entered on the site. Once the code is entered, you’re good to go! Check your venue page again. You should be listed as staff at the bottom right of the page. Now you can add employees to the venue page, and if you’re about to start running specials, you definitely should. You don’t want your employees abusing the specials. And you certainly don’t want them being the mayor! (Unless they’re supposed to be some sort of expert… wink.)

You’ll also see that you now can make edits to your venue page. You can update your address, phone number, Twitter, website, and tags. You can even add a description of your business and adjust the map pin if it is off. And this is where you go if and when you need to consolidate those pesky duplicate venues.

Alright, enough housekeeping. Let’s have some fun. It’s time to make your first special!

Click “Manager Tools” and then look for the “Campaign” tab. Click the “Start a Campaign” tab. And then it’s just a matter of “What kind of special do I want to run?”

You have seven choices:

Check-In Special: Given every time a customer checks in.
Flash Special: A “First 10 people through the door” doorbuster-type promotion
Friends Special: Reward friends for checking in with each other.
Loyalty Special: Reward the customers your most frequent customers.
Mayor Special: Reward the customer who is currently the Mayor of your business.
Newbie Special: Given to the customer the first time they check-in.
Swarm Special: Reward large groups for checking in (Flash Mobs).

Be as specific as possible when wording your special. Say you’re a restaurant, you could set up a “Friends Special” and offer 10% off a dinner bill if two people check-in together on a date after 7:00pm on Friday night. Or if you’re planning an event, like a concert or art exhibit, you could go with a “Swarm Special” or “Flash Special” and give a heavy discount to the first 20 people through the concert gates or a free print to the first ten people in the gallery. The possibilities are endless and completely up to you!

Side note: one of those possibilities is NOT 100 people checking in and demanding everything you have in stock simultaneously. We wouldn’t make this recommendation if it were conceivable that there could be a run on your register. Just go into your advanced features to specify the fine print (one per person/table/visit).

One last step. “Create Special.” Done and dusted.

Now just go back to the Campaign screen and click “Choose Venues” to apply the special to the venue you created it for and choose “select these venues.”

Your campaign is complete and ready to activate. You can now either set an end date for the campaign (or let it run indefinitely) and kick it into gear, or save the campaign for later if you’re not yet ready for it to begin.

You’ll need to show your employees a locked special and an unlocked special so they can tell the difference. You don’t want to be giving away freebies and Foursquare folks have been known to game the system from time to time. Here is a flyer for you to print and pass around your team. It’s so simple even a caveman can do it.

You’ll be able to pull some pretty interesting analytics off the Campaign tab of the Manager Tools, as well. Be sure to take note of your:

Total check-ins, check-ins per day and a graph showing the days users have checked in
The “social reach,” or what percentage of check-ins are shared with Twitter and Facebook
Breakdowns of check-ins by gender, age, and time

Pulling these analytics regularly is a great way to see if a particular special is getting traction or if it is being roundly ignored. If one is tanking, you can always drop it and start a new one. After all, Foursquare specials only take ten minutes to create and they are completely free! I thought that bared repeating.

Well, that just about does it. As always, if you have any questions, feel free to shoot us an email, post on our Facebook wall, give us call, or just stop by the Depot! But should you choose the latter, don’t forget to check-in on Foursquare! You never know what you may unlock!

Creativity is contagious. Pass it on. Gesundheit!

~Team Naartjie

Now Media with Naartjie Multimedia (Social Media + Traditional Media=Winning!)

2011-10-07T20:03:22Z

“In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.”

-Marshall McLuhan

You have come to the conclusion that you need a SOCIAL MEDIA STRATEGY. You know this because you have joined social networks like Facebook and LinkedIn and see potential to build a community around your brand. You know this because you have interacted with your potential demographic on the micro-blogs of Twitter and foursquare; read their recommendations and reviews on forums such as TripAdvisor and Yelp; peered into their lives through the content communities of YouTube and Flickr. You’ve done your due diligence by visiting user-generated sites like WikiAnswers and Quora. Having been to all of these social computing technology sites, you have come away thinking you need a SOCIAL MEDIA STRATEGY for one reason: the people you want to reach are already there.

At one point, we thought the same thing.

But let’s think about this a different way.

With traditional advertising (print, outdoor, broadcast), your brand launches into a monolog with your target market, with them passively engaged.

With the so-called New Media, of which social media is the most prominent outlet, your brand is afforded the opportunity to engage in an open dialog with your target market, with them actively engaged.

But with what we here at Naartjie Multimedia are calling NOW MEDIA, a fully integrated blending of traditional and social media marketing, you will have a SOCIAL ACTIVITY STRATEGY that will engage them in a multi-log, give them a true sense of community, and will keep them fully immersed long after they have passed your billboard, put down your brochure, scanned your QR code, watched your TV spot, “liked” your Facebook page, or visited your business. You will have established a relationship.

Because Social Media is essential a place, a room for people to gather, a “where.” There are literally over 1,000 Social Media sites on the Internet today, each with their own set of shorthand and etiquette: “likes” and “badges,” “followers” and “mayorships.” Some have found a way to monetize the social experience, like Facebook, and will be around for a long time. Some, like Twitter, are struggling to find a way to bring in revenue. Others, like MySpace, have peaked and are holding on for dear life. And then there is Second Life that never had one to begin with.

Point being, these Social Media sites are just places, and attempting to target an audience by only focusing on the Social Media destination where the greatest number happens to be gathering isn’t necessarily going to yield the highest ROI. Would you rather have 1,000 silent “likes” or 300 wildly vocal fans chatting your business up with every post?

Case in point, the silent war going on right now between Facebook and Google+.

That is why we at here at Naartjie Multimedia offer our clients a SOCIAL ACTIVITY STRATEGY.

McLuhan’s Equation is still a bit of a shock. Social Media, when you get past the “splitting and dividing,” is simply people talking to people.

That’s all.

The medium is, indeed, the message, and the message is user-generated.

But people are more complex than the room in which they gather.

They cannot be fully answered by the question, “Where?”

You already know the where.

Our SOCIAL ACTIVITY STRATEGY will answer the WHO, WHAT, WHEN, WHY, and HOW.

So, come on down to the depot and let’s get down to business. We’ll activate the future together.

~TEAM NAARTJIE.

And it goes with out saying, but why not “like us” on Facebook?

Ever wonder what it is that we do?

2011-09-21T22:14:27Z