nair tejas dot com first-hand views on culture Wed, 30 Sep 2026 20:17:36 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.3 https://www.nairtejas.com/wp-content/uploads/2018/11/T_logo-150x150.png nair tejas dot com 32 32 JioSilver GTM https://www.nairtejas.com/portfolio/jiosilver-gtm/ https://www.nairtejas.com/portfolio/jiosilver-gtm/#respond Wed, 30 Sep 2026 20:17:35 +0000 https://www.nairtejas.com/?p=5687 Along with my Brand team, I helped launch JioSilver for JioFinance the other day. The go-to-market (GTM) campaigns included Instagram reels, PR outreach, YouTube walkthrough, and more. I contributed to the copies, product construct, and taglines. Visit product webpage (UAT).

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]]> https://www.nairtejas.com/portfolio/jiosilver-gtm/feed/ 0 A Spot in Google AI Overview https://www.nairtejas.com/portfolio/a-spot-in-google-ai-overview/ https://www.nairtejas.com/portfolio/a-spot-in-google-ai-overview/#respond Sat, 26 Sep 2026 13:15:31 +0000 https://www.nairtejas.com/?p=5578 The Personal Loan product page on JioFinance.in ranking inside Google’s AI Overview for a competitive keyword “personal loan” on 26 September 2026. My team designed, wrote, and published the page as part of my website launch project. Visit page.

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]]> https://www.nairtejas.com/portfolio/a-spot-in-google-ai-overview/feed/ 0 RCS Messages for Jio Finance https://www.nairtejas.com/portfolio/rcs-messages-for-jio-finance/ https://www.nairtejas.com/portfolio/rcs-messages-for-jio-finance/#respond Tue, 01 Sep 2026 14:01:42 +0000 https://www.nairtejas.com/?p=5667 With RCS all the rage, we tried pushing marketing messages via RCS. These are live examples for JioGold and Credit Cards.

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]]> https://www.nairtejas.com/portfolio/rcs-messages-for-jio-finance/feed/ 0 Product Ad Banners for Jio Finance – WhatsApp https://www.nairtejas.com/portfolio/product-ad-banners-for-jio-finance-whatsapp/ https://www.nairtejas.com/portfolio/product-ad-banners-for-jio-finance-whatsapp/#respond Thu, 20 Aug 2026 13:33:47 +0000 https://www.nairtejas.com/?p=5638 Jio Finance sends a lot of marketing and retargeting messages to its registered app users. While app push notifications are free, we noticed that WhatsApp messages drive better conversions. And when these messages have catchy banners? They perform even more. Here are a few examples from several campaigns I ran over the last few months. […]

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]]> https://www.nairtejas.com/portfolio/product-ad-banners-for-jio-finance-whatsapp/feed/ 0 Standees for Jio Finance https://www.nairtejas.com/portfolio/standees-for-jio-finance/ https://www.nairtejas.com/portfolio/standees-for-jio-finance/#respond Thu, 13 Aug 2026 14:04:49 +0000 https://www.nairtejas.com/?p=5671 Physical message boards work wonders when you know a lot of people are going to see them. One of the standees below is kept at the entrance of a canteen of my Jio Finance office. 95% people use UPI to pay for their food at the canteen. One way to drive JioFinance app adoption? Push […]

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]]> https://www.nairtejas.com/portfolio/standees-for-jio-finance/feed/ 0 Queuing Up Outside Temples https://www.nairtejas.com/lists/queuing-up-outside-temples/ https://www.nairtejas.com/lists/queuing-up-outside-temples/#respond Thu, 07 May 2026 07:58:47 +0000 https://www.nairtejas.com/?p=5530 Observations while standing in queues to get inside temples.

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]]> https://www.nairtejas.com/lists/queuing-up-outside-temples/feed/ 0 Push Notifications for Jio Finance https://www.nairtejas.com/portfolio/push-notifications-for-jio-finance/ https://www.nairtejas.com/portfolio/push-notifications-for-jio-finance/#respond Wed, 06 May 2026 13:55:26 +0000 https://www.nairtejas.com/?p=5659 App push notifications are free but most users ignore them like they ignore their relatives. So I thought let’s make them quirky. Sometimes using fear as a plug. When text notifications started underperforming, I shot rich push notifications (RPN) to drive better engagement. RPNs drive roughly 30% more conversions on average. The key is to […]

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