Naked Insight

noreply@blogger.com (Jess Ivy) — Wed, 06 Aug 2008 20:46:00 +0000

Sir Hotness Widget

noreply@blogger.com (Jess Ivy) — Sun, 04 May 2008 06:53:00 +0000

shhhwweeeettt!

Sir Hotness Strikes Again

noreply@blogger.com (Jess Ivy) — Sun, 04 May 2008 06:50:00 +0000

Cool!

Hulu's Big Harrah

noreply@blogger.com (Jess Ivy) — Thu, 13 Mar 2008 06:26:00 +0000

I was thrilled in October to turn you on to the Hulu Beta - but nowhere near as happy as I am to point you to their full launch, released to the world last night. This site is beautiful, and continues to reveal to my family that I was a total geek growing up (Welcome Back, Kotter? Really??).

The press is loving it too, check out this sweet spread from Fortune Mag.

I don't know about you, but if I was one of those naysayers from back when 'newsite' was announced, here's what I'd be feelin today:

But that's okay - now that the full launch is live, you can enjoy it too. It'll be our little secret. :)

TOM TV - Favs from the Big Game

noreply@blogger.com (Jess Ivy) — Mon, 04 Feb 2008 00:21:00 +0000

We've been a little busy - so apologies all around for the lack of posts this last month, but if this is a place to talk about what audiences really LOVE... then Top Of Mind TV simply can't miss the Big Game! No, not to watch the Giants and Pats battle it out.. for the ADS. :)

(and yes, in case you're wondering - I didn't say "SB" cuz I'd prefer not to get sued)

The big winners this year are all the amazing CG and Motion Graphic artists that are alive and thriving in Advertising today! You'll see some great examples in our favorite Ads from this year, and all the ads can be viewed after the game at http://myspace.com/superbowlads :

CareerBuilder.com's "Follow Your Heart" where a despondent worker's heart actually bursts out of her chest, marches into the boss' office, and holds up a sign saying "I Quit". Great work! CB also had another ad "Wish", but the animation and story clearly wasn't as strong.
SOBE Life Water pulled out all the stops with "Lizard Thriller" driving to thrillicious.com. Go see this one if you missed it, it's a classic. The environmental-based landing site is especially interesting, with use of WD's famous multi-plane visuals to create the depth and breadth of the environment while still keeping it fairly light. Not thrilled with the art, but thumbs-up for the overall effect!
Fox's promo for "The Sarah Conner Chronicles" where the Terminator robot beats up the Fox Football robot definitely got a cheer at our party. LOVE it. And the follow-up Robot Grudge Matches were almost as fun.
Tide to Go's "Silence the Stain" campaign was not only wierd and intriguing on it's own, but a trip to mytalkingstain.com continues the experience with an interesting UGC campaign where users can upload their own 'Talking Stain' ads. Clever.
Coca-cola Classic definitely pulled out one of the cutest commercials of the night with the Underdog/Stewie battle for the coke. This was hilarious all the way through, but immensely satisfing at the end when Charlie Brown won the day (and the coke, of course)!
Another favorite was from Bridgestone. A car is driving down a curvy road late in the night when it has to swerve to miss a deer caught in it's headlights (Oh NO!). Then, around another corner it has to swerve again to miss Alice Cooper trapped in the middle of the road (GASP!). Around the final corner you see... Richard Simmons? Accelerate!

Overall we thought the ads this year were pretty great - some good trailer premieres as well with Wanted, Prince Caspian, WALL-E, and a few others. However, there were the extremely bad standouts like the GoDaddy.com "Exposure" Ad. GoDaddy is SO three years ago! And the ETrade baby commercials were exceptionally creepy, think I'm gonna have nightmares from those for awhile.

:)

Catastrophes and Cameos

noreply@blogger.com (Jess Ivy) — Sun, 06 Jan 2008 06:03:00 +0000

So after a disastrous episode at the salon today that has nearly turned me into a Brunette (I may never leave the house again), I needed a little pick-me-up and decided to waste some time surfing some old favorites. It'll come as no surprise to well, anybody, that I'm a fan of Jim Hill Media - and Jim seemed the perfect person to cheer me up this rainy evening!

What I found was this delightful article - it's a look at many of the in-jokes and sightings across Pixar movies of other Pixar characters and properties. Most of these I have already noticed and watched many times, but some - like the "Incredibles" manga shown in "Finding Nemo" - were a surprise. I hope you enjoy it too.

Photo credit: Copyright 2007 Disney / Pixar. All Rights Reserved

TOM TV Says Goodbye to Two Favs

noreply@blogger.com (Jess Ivy) — Mon, 31 Dec 2007 14:45:00 +0000

As many of you, we've been out of touch over the Holidays - but now that we're back, we've got USA Network's "The 4400" and "Dead Zone" Top of Mind.

After the dramatic escalation of 4400's Season 4 and the Zone's major bounce-back last season, news is that what has aired thus far is all we'll ever get. We're definitely sad to see these sci-fi romps go - but I guess we've seen the last of these favs from the Patriot. *Sigh*

Naked Tuesday Two-fer: An Evil Plot and a Game-changing Block

noreply@blogger.com (Jess Ivy) — Thu, 06 Dec 2007 07:33:00 +0000

Couple of hot stories you should check out for Naked Tuesday...

HD-DVD/Blue-ray Wars

First, you gotta see what director Michael Bay thinks about the HD DVD/Blu-ray format war. Anyone who's tried it knows the amazing depth and superior quality of Blue-ray (Sha!). But until now, no one could figure out where the market confusion was coming from. Turns out it's all part of a fiendish plot from the evil empire, and we've got Michael Bay to thank for the scoop! ;)

Visit Crunch Gear for the full story.

A Game-changing Programming Block

Next, NBC has changed the game with a first of its kind deal to buy a two-hour — or perhaps even three-hour — block of prime-time programming from an outside producer.

This summer we introduced you to Thom Beers, the creator of "Ice Road Truckers" (my son's favorite show) and hilarious speaker at this year's LA TV Fest. Now Beers will produce at least two new hours of back-to-back programming, with a minimum of 10 nights - over 30 hours of programs. The key benefit is financial - these shows are incredibly cheap to produce, and this marks the first time a major network has commissioned outside producers to fill primetime programming. Check out the New York Times to read the full article.

Reality TV and E-Commerce: A Recipe for Success

noreply@blogger.com (Jess Ivy) — Tue, 27 Nov 2007 06:29:00 +0000

Last July NI introduced you to one of our favorite sites in “Flypaper: Producer’s Tips for Sticky Sweeps.” The Bluefly sweeps are second to none, and now they have taken it even farther - integrating with every diva’s Wednesday indulgence: Project Runway.

This new promotion goes beyond a great sweepstakes (they are giving away a trip to the finale), and does what every online TV site or promotion must do to cultivate a loyal audience - extend the storyline.

What? A story-based extension that connects a Reality show AND a commerce site?? Not possible, you say? WRONG.

Each week, Bluefly.com and PR take the show to the next level by inviting fans to “Get the Winning Look.” You can get it by shopping for items that epitomize the winning design. Throw in polls, the Bluefly Accessory Wall from the show, the previously mentioned sweeps, and clips from the previous night’s episode on Fly TV (First you watch it, then you Shop It) and fans can immediately dive right in to embrace or improve upon the designer's vision. It's a recipe for success - an extension that delivers an audience who joyfully comes back again and again throughout the season.

Everyone is trying to do online extensions, but the only other TV show that has done it this well is Heroes (with the most popular Comic Book of all time) - and NBC has never even come CLOSE to cracking the nut on elegant commerce.

Hats (and Hermes and my Prada slingbacks) Off to Bluefly and Project Runway - you've got my vote!

TOM TV Favs "Chuck" and "Life" Picked Up!

noreply@blogger.com (Jess Ivy) — Tue, 27 Nov 2007 06:28:00 +0000

We hate to do it, but two props to Yahoo! scoops in the same day --- as they just broke the news that Top Of Mind TV favorites "Chuck" and "Life" have been picked up. HOORAY!!!
Read the article on Yahoo for the fully skinny.

Who Else Wants and Additional $40k A Year?

noreply@blogger.com (Jess Ivy) — Tue, 27 Nov 2007 03:44:00 +0000

Today Yahoo.com posted an amazing "American Dream" story that you'll love, "Rolling in Cash," courtesy of Kevin Sites via Yahoo's People of the Web.

The story is about Linda Katz, a part-time entrepreneur who started her online business, the Prairie Tumbleweed Farm, as a joke. It was 1994 and she wanted to teach herself how to design a website. Since she lived on the prairie in southwest Kansas, where rolling tumbleweeds are sometimes the only dynamic feature of an endless flat horizon, she invented a farm that sold tumbleweeds, listing prices at $15 for a small one, $20 for a medium and $25 for large.

Though she’s coy about her annual income from tumbleweed wrangling, she says it is over $40,000 a year. Not bad for a bunch of dead, dried-up weeds. Read the full article here - and then come up with your own unique, simple and original idea!

Attention Jericho Rangers: The Date is Set!

noreply@blogger.com (Jess Ivy) — Mon, 26 Nov 2007 07:04:00 +0000

Couldn't resist announcing that it's official - start planning for February 12th. Jericho is coming back! Congrats to all the fans that contributed - GO RANGERS!

Jericho

New SeasonSeason 2 starts February 12, 2008

10 PM ET/PT

Thursday Twofer - Old Favs return to Reality TV

noreply@blogger.com (Jess Ivy) — Fri, 16 Nov 2007 07:26:00 +0000

It's been a brutal week, but I had to find a moment for a couple of exciting updates.

First, Project Runway premiered last night with Season 4 and an all-new cast. HOORAY! I'm dying to riff about the show, but even more about a really great sponsor promotion they pulled in with one my favorite new media outlets. I'll give you a hint... it's a site that has had some buzzzzzzzzz on NI before!! In the meantime, if you didn't see it I'm not sure what to tell you - it's not on iTunes and I can't find it on Hulu. So keep your eyes peeled for reruns through the weekend.

Next, did you catch the news that TLC is bringing Paige Davis back to Trading Spaces!! E! broke the news today that perky Paige is coming back to the show that put TLC on the map - and I may just have to start watching again. :)

That's it for now, more to come...

TOM TV looks into the Alpha Eye

noreply@blogger.com (Jess Ivy) — Mon, 05 Nov 2007 06:04:00 +0000

Top of Mind TV has spent alot of time over the last few weeks discussing the latest shows - but it seemed time for a few reviews of what the 'Nets are doing online to support the Fall Season.

Let's start with our friends at the Eye. After launching a new Alpha site in September - you probably expected the full site rollout to quickly follow, but I hope you didn't put any cash on the line. While the hottest show subsites like "Amazing Race" sport the new look, CBS standards and Naked favs "Numb3rs" and "The Unit" are still in the old style.

If you haven't seen the alpha yet, going to CBS.com still won't get you there. Alpha.CBS.com is where you wanna go for a peek at the new site in progress. IMHO, it looks very Apple meets ABC player - so to help you tell them apart, we'll call this one the 'Bowtie'.

The look may be new but the programming is rooted in the existing model - along the left side is a combination of primetime for the current night's programming, along with previews of the upcoming night. The rest of the lineup is represented graphically across the rest of the rows in the tie. You can view a clip directly in the bowtie by clicking a 'View this clip' link after you select a show via it's image, or choose to link directly to the show site. It's looks great when you first open the video window, until you want to adjust the experience for more comfortable viewing... then you notice the lack of video controls - you can only stop and start. *Sigh*

If you choose one of the elements within the Bowtie connected to a show subsite that hasn't been migrated before, clicking to view the clip has a totally different experience. It will actually launch the Innertube player within a new window to view the clip from there. Pretty wierd, but I think it's safe to assume that this will NOT be a part of the final experience.

If you're adventurous, you might scroll past the natural break in the page to find there's more 2.0-type features below the fold. I picked the Jericho widget, even though it's yet another reminder that Kid Nation is playing in the Wednesday slot... Unfortunately, you can see that this widget is clearly a left-over from when they reran the series earlier this year, as evidenced by the 'Friday' messaging (now that's just sloppy).

It's pulling in a current feed, so the copy is representative of the latest producton blog posts - but unfortunately clicking on any of them won't take you to the actual post. So if you're interested, you'll have to navigate separately to CBS to read it. *Double Sigh*

Exploring the BTF space even further, you'll find more 2.0-type features such as popular tags, most active users, and an image-based carousel ala Apple (and every other site that has copied this style). All good solid features and they look crisp and fresh within the new design, so I must say that even with the buggy Alpha experience, I do like where this is headed. We can only hope that the really innovative features are still to come.

So keep your eye on the Eye to watch how this alpha evolves. Enjoy!

"Must See TV" OR "Must RECORD TV"?

noreply@blogger.com (Jess Ivy) — Sat, 03 Nov 2007 04:34:00 +0000

Top of Mind... according to Rebecca Dana from the WSJ, the research experts at the Nets are figuring out that there are LOTS of freaks like me trying to juggle multiple shows in the same time slot on their trusty DVRs.

We all know how much Programming execs LOVE to cage-match their biggest shows on Wednesday and Thursday nights to compete for the big dollars from advertisers... especially the studios trying to get butts in seats for Friday premieres. But it turns out that this brilliant strategy has a teenie itty-bitty drawback - according to Neilsen Media Research these are the same shows that audiences are choosing to record and watch later.

DOH!

Since advertisers have traditionally paid a premium for ratings based on live viewership, the move away from appointment television could have a BIG impact on primetime programming. Increased playback could force a change that moves the hottest shows into less-congested time slots to command a bigger live audience. Many experts have said it's just a matter of time for ad rates to move away from live viewership towards C3 ratings - a new formula that calculates the number of people that viewed the commercial live, plus the number that saw it on DVR in the three days after the show aired (and you thought the "3 C's" was just something you learned in Marketing 101).

I say "Embrace the Change" - didn't you people learn anything from the last year's Jericho debacle?

Okay, that's all I've got on TOM for now. GO RANGERS.

Insight into Whedon's New Dollhouse

noreply@blogger.com (Jess Ivy) — Thu, 01 Nov 2007 03:37:00 +0000

The LA Times reported today that "Naked" favorite Joss Whedon is coming back to TV!!! I'm so happy I could do a little dance and stake a vampire in the heart! Word is that Faith (Eliza Dushku to you non-Buffy fans) convinced Joss to partner with her company Boston Diva Productions. Provided the expected writer's strike doesn't go on too long, we can look forward to new series "Dollhouse" gracing the small screen in Fall 2008. Visit the Times site to learn more.

YAY.

http://latimesblogs.latimes.com/showtracker/
Photo Credit: 20th Century Fox

User Experience Week coming up in Vegas this December

noreply@blogger.com (Jess Ivy) — Tue, 30 Oct 2007 06:00:00 +0000

Okay folks - it's that time again, time for User Week in Vegas! If you're a new media professional and haven't attended before, all I can say is "What's wrong with you?" Sign up now, or don't whine to me about your conversion and guest engagement.

User Experience Week is an intensive learning experience put on by the ultimate usability gurus from the Neilsen Norman Group - Jakob Neilsen, Bruce "Tog" Tognazzini and Don Norman. And you haven't learned ANYTHING about development until you take a class from the "Tog".

But for my money, the real brains of the outfit is Hoa Loranger (Thank Pete she's available for hire in addition to these conferences, I know I would have been lost without her many a time). If you're new to the business or need a refresher, take Hoa's "Rapid Iterative Design" course on paper prototyping. It really changed my entire outlook on development and testing when I took this course many years ago - and continues to help me today.

Okay, since I'm not making commission or anything, I'll stop gushing now. :)

Enjoy!

Welcome Hulu!

noreply@blogger.com (Jess Ivy) — Tue, 30 Oct 2007 04:09:00 +0000

Hooray - after months of simply calling it "Newsite" and then months more of malicious bloggers referring to it as "Clown & Co.", the new-media creation from giants NBC and FOX is finally here. Welcome Hulu! With a cornucopia of new and old TV Shows, Movies and a slew of advertisers, this beta should definitely be interesting. Sign up (if you haven't already) at Hulu, and if you want more info - check out this article from the New York Times.

25 Awesome Action Heroes

noreply@blogger.com (Jess Ivy) — Thu, 25 Oct 2007 06:11:00 +0000

I know that Naked has been on a huge TV kick lately, but most of you know of my deep appreciation for film. And for me, nothing taps into what audiences truly LOVE more than a kick-ass Action flick!

So I just had to share with you EW.com's "25 Awesome Action Heroes" list (I'm also a total sucker for lists). I can't quite explain my obsession with great action - is it the physicality? the excitement? or does it simply tap into the base human need for fantasy?

I don't think they got everything right with this list - they missed Jason Statham in Louis Leterrier's "Transporter", and the undeniable brilliance of Josh Lucas' death-defying fire plunge in "Poseidon" (although that was more about a spectacular bit of CG and an amazing stunt double versus a "Great Action Hero") - but overall it's a great list and I totally agree with #1.

Enjoy!!

"American Idol" and "Dancing with the Stars" bringing America closer together?

noreply@blogger.com (Jess Ivy) — Sat, 20 Oct 2007 05:45:00 +0000

According to our friends at Neilsen Media Research, black viewers and white viewers are watching essentially the same TV programs, based on data from the 2006-2007 season. This is a big departure from a few short years ago - maybe if we all are connecting the same characters and stories, then there is hope for all of us after all?

You decide.

Naked Who?

noreply@blogger.com (Jess Ivy) — Tue, 16 Oct 2007 05:04:00 +0000

Another night brings another new show to Top of Mind TV - this time it's a delightful twist on the thirty minute sitcom, Samantha Who?. Welcome back Ms. Applegate! Here's the skinny...

Overall, what did you think of the premiere?
Absolutely wonderful - Christina's timing is fantastic, taking each and every bit to a new level.

What was the sweetest moment?
When "boyfriend" Todd (Barry Watson, "7th Heaven", "What about Brian?") brakes down and tells Samantha a few choice - but quirky - facts about herself, the screen really starts to sizzle. Barry and Christina have amazing chemistry, and somehow are able to weave in this touching moment that makes you pause in the midst of all the ridiculousness - wonderful!

What was your favorite quote?
"Oooooohhhh..... I was Baaaadddddd!!"

What was the most interesting moment?
I found the never-ending lineup of friends and family who lie to Samantha for their own nefarious purposes both intriguing and hilarious... evil mom, slutty friend, boyfriend-who's-already-an-ex... SWEET!

What was the most annoying moment?
Jean Smart - admittedly ALWAYS funny was SO very, very over the top. Tone it down a bit, Jeanie. We get it, and we already love you. And I don't think Ty Pennington is coming to your house.

At the end of this episode, who were your favorite and least favorite characters?
Samantha and Todd are fantastic together - I totally want to know what happens next!

Overall Grade: A -

Naked Buzz on the new sites...

noreply@blogger.com (Jess Ivy) — Wed, 10 Oct 2007 05:48:00 +0000

Okay, TV Junkies - if you're wondering how the new TV season is shaking out beyond the ratings, where do you look? Well, the Yahoo! Buzz Index is a great indicator. It looks like "Journeyman" and "Big Shots" might be in trouble, and it looks like "Cavemen" the sitcom is pretty much as big of a bomb as the critics expected it to be. Checking out the buzz on Technorati is another great way to keep your finger on the pulse - after all the drama with Jericho last year, I like to keep up with what people are saying about my fav shows.

Hold on... I need to go check out that "Pushing Daisies" and "Chuck" are doing ok...

Okay, I'm back. I think we've got no worries on that score. This seems like a great time for a review of why shows get cancelled. Is it because... the network execs are evil and shortsighted???? Well, that's certainly always a possibility. ;) But in general, TV is a business and shows pretty much get cancelled for only a couple of reasons. Ratings are obvious, but the score definitely isn't the only indicator. Another is how well a show can hold it's lead. This is one of the reasons why the buzz doesn't look to good for "Journeyman" on NBC, which is dumping one-third of its audience after the Heroes lead-in. OUCH!!! From a fan point of view, I think the show is developing nicely... but it frankly can't get a much better lead, and this news is definitely a concern in terms of whether this interesting sci-fi take has a future.

Another reason is if a show is bringing down the overall Network average in the time slot - this is also specifically related to what it's replacing, but the programming execs look for a hold at minimum and generally expect some growth to stay committed to a new property. "Big Shots" on ABC is in this predicament this season - having been given the very juicy "Grey's Anatomy" slot from last year. Look out - DYLAN'S IN DANGER!

The last biggie is if a show simply costs too much - your basic ROI equation. This was the killer for "Studio 60" last year, a loss that still gets my goat.

Ok - that's it for today, more Naked Buzz to come... keep your finger on the pulse!

Pushing Daisies with TOM TV

noreply@blogger.com (Jess Ivy) — Mon, 08 Oct 2007 04:35:00 +0000

Top of Mind on this beautiful sunny Sunday is last week's premiere of "Pushing Daisies" on ABC. I didn't really want to watch "Daisies", mostly due to an irrational contrarian streak that makes me always want to stay away from whatever the critics say I just can't miss. Hype can really be a pain in the tuckus - and it's just so damn disappointing when something doesn't live up to it.

Luckily, I have some goofy self-imposed rules that guide my life and keep me from doing stupid things. Like my rule to ALWAYS finish a book once I start it (this one is usually a good thing - like when I forced myself to finish "Ender's Game", which turned out to have one of the greatest endings of all time... but it wasn't so good when my best friend made me read "The Good Brother", but that's another post). In this case, I'm referring to my rule to try and watch every pilot. You just don't know what's going to stand out - and as we all know, the producers aren't usually the ones approving the marketing... it's just a good idea to watch everything and make up your own mind.

So last week I pushed some daisies. Some of you might be wondering why I didn't write about it. Well, the truth is - it was just so good that I couldn't do it justice. This show was so masterful, so delightfully quirky and intelligent - we've been quoting it for days. Any show that uses the word 'masterbate' to refer to 'masticate' and doesn't bother to stop and explain itself is my kind of show (I mean, if you don't get the joke the first time then why should we bother to explain it to you??)

Brilliant. And one of only two new shows this season that doesn't pander to the LCD. I'm gleefully looking forward to episode 2 this week, and encourage you to not put off watching if you missed last week. Although considering that "Daisies" scored the best debut ratings of any network scripted series in the Wednesday 8 p.m. time slot since the premiere of "Lost," you probably already know how wonderful it is! I know it stuck with me through the week, always Top of Mind. :)

Photo Credit: ABC.com

Life in the Carpool Lane... with TOM TV

noreply@blogger.com (Jess Ivy) — Thu, 04 Oct 2007 15:59:00 +0000

Top of Mind TV next takes on "Carpoolers" starring Jerry O'Connell . You may hear Jerry's name and think "Jerry McGuire" or "Crossing Jordan" , but to me he's always going to be the goofy timetraveller from "Sliders". :)

But back to our show.. here's what's top of mind...
Overall, what did you think of the premiere?
I was pleasantly surprised by the laughs, although that's mostly because I didn't expect any. But getting the new kid run over just to try and get a good parking space is just plain funny.

What was the most annoying moment?
For some completely unfathomable reason, the writers decided to name Jerry O'Connell's character "Laird". Um. No.

I'm sorry - I'm a fan of O'Connell, but he is DEFINITELY not a "Laird". As far as I'm concerned, the bronze Adonis that is the greatest big wave surer of all time does not need a goofy sitcom character using his name - and I found it totally distracting. Mostly it made me want to stop watching and pop in a copy of "Riding Giants".

What was the sweetest moment?
Every moment that Faith Ford walked on the screen as "Leila" was darling, that cutie can just do no wrong. She really adds depth to the cast, and I hope we see much more of her in future episodes.

What was the creepiest moment?
We don't, however, need to see any more of T.J. Miller as "Marmaduke", Gracen's ridiculous son who seems to just skulk around the house in his tidy-whities. What is the point of this character? Every time he came on screen I had to look away - CREEPY!

Overall Grade: B - (Cute, but without Faith I wouldn't be watching next week)

TOM TV takes it to the Stoneage

noreply@blogger.com (Jess Ivy) — Thu, 04 Oct 2007 02:58:00 +0000

So I'd heard ALOT about this show leading up to it, as we all have - and I, unlike others, actually like the idea of a really great commercial concept being turned into a series. In concept. I do actually think some of the greatest creative minds of our time are working in advertising right now - so 'crossover' creative really appeals to me.

However. See below to get my thoughts on the latest sitcom concept ABC has sic'ced on the world...

Overall - what did you think of the season premiere?
Okay, so basically this show is about trio of Neanderthals from the Geico commercials that struggle to live in modern day America. The thing is... the concept totally doesn't work when you're telling a full story. The beauty of the commercials (which I must admit, I love), is that you don't know anything about these guys. Nobody goes around explaining to you that one is writing is dissertation, or that another is heartbroken over his ex-girlfriend, blah, blah, blah. You just get a brilliant little story arc in 60 seconds or less. And that's enough.

What was your favorite quote?
Not much to go on from this episode, I'm afraid - the only thing that really stood out was the slang "Sape" for undesireable "Homo sapiens". Clever, but not interesting enough to keep my attention...

What was the most interesting moment?
Seriously, I don't recall a single interesting moment in the whole thing. I even found the fact that they were playing 'squash' totally annoying - I mean, the whole point seems to be that these guys are just like everyone else. So what the hell are they doing playing squash? Really? THIS is what all the hipsters are doing these days?

At the end of this episode, who were your favorite and least favorite characters?
Let's see, I found Joel slightly less annoying than Nick. This is about all I can say.

So to sum up - I would like to apologize to all of the EXTREMELY talented TV writers and producers out there that I ever thought the concept guys in advertising should be given a chance.

I was wrong.

Can we cancel this now?

Overall Grade: C- (Not as bad as Moonlight, but still very, very bad)