tag:blogger.com,1999:blog-74590025280055215472024-02-19T14:45:51.796-07:00Name BranderzDirect Connections.
Collaborative Culture. Music History.Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-7459002528005521547.post-30467005506926679062012-03-15T19:06:00.000-07:002012-03-15T19:06:01.975-07:00LA to NY: Learning ExperiencesSometimes learning how to build a brand can be like learning how to ride a bicycle . . you get on, fall off, get injured, get back on and repeat the process until you learn how to find a balance. We are learning that if your purpose in building a brand is to have people take a vested interest in particular product, service or idea learning how to balance relationships will be key.<br />
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As we move from Los Angeles to NYC our hopes are to meet people and create relationships that stimulate a new wave of creativity. See you soon!Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-15199158777385490892011-07-15T20:20:00.000-07:002011-07-15T20:20:43.944-07:00China understands the power Brand Placement: TRANSFORMERS<!--StartFragment--> <div class="MsoNormal">When Marjorie Ma, a Chinese student in the United States, heard "May I finish my Shuhua milk?" in Transformers: Dark of the Moon, she couldn't believe her ears.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">"A Chinese milk brand in a Hollywood movie about humanoid robots? Why and how did that happen?"<o:p></o:p></div><div class="MsoNormal">Liu Siru can answer that question. Liu's Filmworks, an entertainment marketing company, helped four Chinese businesses place their products in the summer blockbuster, which will open at mainland theaters on July 21, a month after its US premiere.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">This is the first time so many Chinese brands have had such high-profile exposure in a major Hollywood movie.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Yili Group, the Chinese dairy giant that makes Shuhua brand milk, is one of them.<o:p></o:p></div><div class="MsoNormal">In a 10 second scene in the movie, a scientist played by US comedian Ken Jeong loudly drinks from a carton of the milk in an elevator. The writing on the carton is in Chinese.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">According to Liu, Yili said the product had to be mentioned by a likable character in a relatively sparse, closed space, because clutter in the background would distract viewers.<o:p></o:p></div><div class="MsoNormal">The negotiations weren't brief or lighthearted as the scene.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">"Michael Bay was, like, what? The milk isn't even distributed in the US," Liu recalled the director saying on hearing Yili's demands.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">After a series of conference calls among producers, Bay, Liu and the brand, the director managed to create the scene.<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">"It's funny," Bay said at a news conference in Shanghai on July 14. "In America, you see all the Americans laugh."<o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Bay said he wasn't advertising the milk, but using it as a "comedy tool". "Putting Coca-Cola there was not funny, but putting Shuhua milk was funny. I'm not doing an ad for milk, I am doing a movie called Transformers." Yili, obviously, sees it differently.</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">"The box office of Transformers 3 is expected to reach 600 million yuan ($92 million) in China. Tens of millions of people will see it," said Zhang Jianqiu, Yili Group's executive president, in an e-mail interview."Audiences will help promote our brand when they talk about the movie." Yili would not say how much it spent for the exposure.But a film insider, who wished to remain anonymous, estimated that the placement plus an accompanying marketing campaign could cost up to $10 million.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal">Meters/bonwe Group, a leading Chinese apparel company, already knows the ropes in Hollywood. It had its logo flashed in the background of a fight scene in Transformers 2. This time it wanted lead actor Shia LaBeouf to wear its T-shirt, and it couldn't be a torn, wrinkled or dirty one - no easy task, considering the action LaBeouf's character goes through.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal">LaBeouf wore the T-shirt in his first take in the movie and the following love scene with his girlfriend.<o:p></o:p></div><div class="MsoNormal">Xie Wei, brand manager of the company's MTEE line, mailed about 20 T-shirts to the film set. "We wanted to show something only we have, something creative," he said. He was thrilled that LaBeouf chose one with their line's signature image.It was easier for TCL, the electronics company, and Lenovo, the computer manufacturer, to place their products. After all, TVs and computers are a must in a movie involving NASA and the Pentagon. "There are always conflicts between filmmakers and the businesses, but I have to say, the final scenes are a delight," she said.</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">China has become such an important market - it was the biggest international box office contributor for Transformers 2 and Avatar. And some partners, such as Meters/bonwe, TCL, and Lenovo, provide promotional support, which can further help in the box office, said David Leener, the film's product placement coordinator.</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal">China imports only 20 foreign movies for release in cinemas. It would be a huge disappointment for the companies that arrange placement in films if they never got to Chinese theaters or the big scene was cut by censors. "We make the risks clear, and recommend movies most likely to play in Chinese theaters, but the companies have to keep the risks in mind," Liu said. But Liu said she already has more orders. The next Hollywood blockbusters with Chinese product placement, she said, might be the new Bond movie and Ice Age 4.</div><div class="MsoNormal"><o:p></o:p></div><div class="MsoNormal"><br />
</div><!--EndFragment-->Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-47325913809294631692011-06-07T23:57:00.003-07:002011-06-08T09:52:19.110-07:00Socal's Got Photographers<span class="Apple-style-span" style="font-size: large;"><a href="http://www.indiegogo.com/name-branderz">Name Branderz</a></span><span class="Apple-style-span" style="font-size: large;"> is all about creating platforms and avenues through which artists can share their talents with the world in a way that will enable them to establish their unique brand and distinguish themselves from others who share their niche. One of the many forms of art we appreciate is photography, so much so that we went ahead and created a contest for the best photos in Southern California.</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaXxIH1qSRUKI6Lv_UpqJVNL9chjI3qVTshO9poF-QVxkVXR82scEjzYmH8halNLRb3N4kYgZz6edr501V5HPGoU48fCctG0DAKL_ItutiFFT2-X7WPnUK_YPUCIezOeXpj2vxfK-pKAw/s1600/Unknown-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaXxIH1qSRUKI6Lv_UpqJVNL9chjI3qVTshO9poF-QVxkVXR82scEjzYmH8halNLRb3N4kYgZz6edr501V5HPGoU48fCctG0DAKL_ItutiFFT2-X7WPnUK_YPUCIezOeXpj2vxfK-pKAw/s1600/Unknown-1.jpeg" /></span></a></div><span class="Apple-style-span" style="font-size: large;"><br />
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<span class="Apple-style-span" style="font-size: large;">We are offering $100 for the best photo entered into our contest. Here are the rules:</span><br />
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<ul><li><span class="Apple-style-span" style="font-size: large;">Entrants can begin submitting photos from June 8th through June 17th </span></li>
<li><span class="Apple-style-span" style="font-size: large;">We will select the top 3 photo's and have them posted to our blog for public display</span></li>
<li><span class="Apple-style-span" style="font-size: large;">We will allow the public to vote for the best photo out of the 3 posted to our blog via email ballots</span></li>
<li><span class="Apple-style-span" style="font-size: large;">Winner will receive $100 cash from Name Branderz for the winning photo which will be enlarged, framed, and hung at our offices</span></li>
<li><span class="Apple-style-span" style="font-size: large;"> All explicit photos will be disqualified</span></li>
<li><span class="Apple-style-span" style="font-size: large;">All entrants will need to subscribe to Name Branderz via email in order to receive contest updates on whether or not their photo's have made it to the final selection stage</span></li>
<li><span class="Apple-style-span" style="font-size: large;">Winner will need to provide a valid mailing address in order to receive the prize money</span></li>
</ul><div><span class="Apple-style-span" style="font-size: large;">We are interested in seeing your photos and want to give you some cash for your talent. Enter today and see if your pics are a cut above the rest! <b>Send all photos to setthestage2011@gmail.com</b> </span></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-76192217886041391902011-06-06T22:45:00.000-07:002014-02-07T11:46:31.546-07:00Wanna know how to create a successful festival brand? Ask Guerilla Union<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">In today's economy many Americans find it difficult to spend money on the things they need much less the things they want. I've even found myself cringing at the thought of having to give up my hard earned four dollars and thirty-two cents for a Mighty Kids Meal at McDonald's. Yet in the midst of mass frugality the people of Southern California </span><i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">create</span></i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> a budget for the enjoyment of Hip Hop music. Initially when I first discovered this I couldn't understand how anyone could get more than even a thousand people to consistently spend money on old-school hip hop shows . . . until I discovered </span><i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">why</span></i><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"> people were so willing to forgo paying their rent to go to a festival. The answer: Guerrilla Union.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNJaa5_rhpeh_tzPjBBdmq5SM5BCH1hLG1jAvgf_2kzz-wN44Ztkh_nQMIIf9UTQ1nOAZEQX3gB3lkIKBbdVI-PFyMMA9F9anz1QeDk6SMw6nl6mJtw5nC7bAkc4-1B-SHu6DMTv-_Ds0/s1600/g-union.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNJaa5_rhpeh_tzPjBBdmq5SM5BCH1hLG1jAvgf_2kzz-wN44Ztkh_nQMIIf9UTQ1nOAZEQX3gB3lkIKBbdVI-PFyMMA9F9anz1QeDk6SMw6nl6mJtw5nC7bAkc4-1B-SHu6DMTv-_Ds0/s1600/g-union.jpg" /></span></a></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Guerrilla Union has done what very few independent production companies have been able to do within the world Hip Hop music. They somehow have created a successful brand of Hip Hop events that generates an annual cumulative attendance of anywhere between 40,000 and 60,000 people. Through key attention to detail, strategic planning, solid relationships within the industry and a close ear to the street Guerrilla Union has cornered their market and has established themselves as a juggernaut within their industry. With widely known and heavily attended events such as Paid Dues, Spring Gathering, Rock The Bells and Smoke out Guerrilla Union has captured the heart of hip hop goers nation wide.</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Check out this clip from the Rock The Bells 2011 Press Release:</span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/-32FB3AD8gU?feature=player_embedded' frameborder='0'></iframe></span></div>
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">See you in August!</span><br />
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<span id="goog_1110068422"></span><span id="goog_1110068423"></span>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-318826236692823792011-05-21T17:48:00.000-07:002011-05-21T17:48:43.605-07:00<span class="Apple-style-span" style="color: #4d4d4d; font-family: Georgia, Helvetica, Arial, sans-serif; font-size: 13px; line-height: 21px;"></span><br />
<h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f37421; font-family: Helvetica, Georgia; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Check out this excerpt from one of my favorite books on branding, "Do You Matter?" by Robert Brunner and Stewart . . .</h2><h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f37421; font-family: Helvetica, Georgia; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><br />
</h2><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrV00pwJtDms5vyO_7EjxmmFp8Wud-nJN77yUvFsFVLwLi5mO0rofuZy-3IEvpj-1w_QYluj1ssEBub8VmgxqDWN9sA6G7uC4OkDAcenMBhtfzXtaY_hx0k2a3fJpTs3IvzsYiDqtUqIc/s1600/bookcover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrV00pwJtDms5vyO_7EjxmmFp8Wud-nJN77yUvFsFVLwLi5mO0rofuZy-3IEvpj-1w_QYluj1ssEBub8VmgxqDWN9sA6G7uC4OkDAcenMBhtfzXtaY_hx0k2a3fJpTs3IvzsYiDqtUqIc/s1600/bookcover.jpg" /></a></div><div><br />
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</div><h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #f37421; font-family: Helvetica, Georgia; font-size: 13px; font-style: inherit; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Your Brand is Not Your Logo</h2><div style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-family: inherit; font-style: inherit; font-weight: inherit; margin-bottom: 20px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">Another way to look at brand is that it is like an individual’s character. That’s really what a brand is, the embodiment of a company’s character. When you think of the character of people, you find things about them that encourage you to like or dislike them. When you first meet someone, you might draw a few conclusions based on how they dress and style their hair, and few more of their mannerisms. A lot of times you’re right, and a lot of times you’re not. But then, as you gain real insight into their ethics and values and how they treat others, you begin to understand the person’s character. That’s how you really start to define how you feel about somebody. It’s the same way with a company. You can dress up people in cool clothes, and give them a hip new hairstyle, and create some ideas about, “Wow, maybe they’re really pretty cool and hip,” but as you really start to get to know them, you realize that, “No, they’re really moving violations of the truth in packaging laws.” All this is a veneer. You start to wonder about them. It’s the same thing with companies.</span></span></span></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-89447511844181558912011-05-19T23:58:00.000-07:002011-05-19T23:58:06.811-07:00Does Great Artist Always = Great Clothing?We have seen many artist brand their way into a clothing line, some more successful then others. Many of the great labels are still flourishing today:<div><br />
</div><div>Rocawear - <i>Jay Z</i></div><div>Sean John - <i>P. Diddy</i></div><div>LAMB - <i>Gwen Stefani</i></div><div><br />
</div><div>The list goes on . . .</div><div><br />
</div><div>However, should we be on the look out for a rising brand in the industry? If it's Wiz Khalifa's clothing line then the answer might be a yes.</div><div><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgLD87e1_JjCGc2r0-mNNXoI5YPsT4gTeF-4t4t9jnitR3Rk-xVXGSy1UVqC5F7ZNWtVKK2XP2dTh0IP_PlJrIalDqyxhOv9DC17WiQqrzeB41HWuQlIFfH73UHhBD7Gle1ZNBMSi4c3w/s1600/taylor-gang-world-wide-sweater_design.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgLD87e1_JjCGc2r0-mNNXoI5YPsT4gTeF-4t4t9jnitR3Rk-xVXGSy1UVqC5F7ZNWtVKK2XP2dTh0IP_PlJrIalDqyxhOv9DC17WiQqrzeB41HWuQlIFfH73UHhBD7Gle1ZNBMSi4c3w/s1600/taylor-gang-world-wide-sweater_design.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;">With Taylor Gang being one of the fastest growing cliques across the globe investors might want to start paying attention to whats coming out of Pittsburgh. I know we are!</div><div><br />
</div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-4487771731637646342011-05-17T23:45:00.000-07:002011-05-18T09:14:43.454-07:00Maybe We Had It All Wrong . . .<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">We've spent the last month going on and on about some of the most amazing brands in existence today. We've been completely hyped up over the brands that were able to connect with amazing amounts of people and earn tremendous customer support however we missed one major factor that is present in all great brands.</span></span><br />
<div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">They all fit a basic need and had a useful meaning.</span></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">For years I would tease my mom for buying what I considered generic house hold items, one in particular being Aim Toothpaste . . .</span></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp4FDrBiPjd07ODhjkN3LZMxv2aiU3ZvoR3Am1h19sBSu2HtzUWZOpcgcQmAgSjeLhxDaSSNeS8wi47f4RXeCEA-ISkHPtChrjhss3ryXkaUOKCXkHr6G591uMEPfgsutd1VaB7OLWso4/s1600/5229731817_ba704ec37a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp4FDrBiPjd07ODhjkN3LZMxv2aiU3ZvoR3Am1h19sBSu2HtzUWZOpcgcQmAgSjeLhxDaSSNeS8wi47f4RXeCEA-ISkHPtChrjhss3ryXkaUOKCXkHr6G591uMEPfgsutd1VaB7OLWso4/s320/5229731817_ba704ec37a.jpg" width="320" /></span></span></a></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">. . . I would always say that the only reason they were still in business was because </span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">she </span></span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">bought all of their supply. I felt like we should be brushing our teeth with brands such as Crest or Colgate. I would always see people on T.V. with their perfect smiles in the Crest commercials and think, "One good brush with that stuff and I'll have perfect teeth". However my mom had a basic understanding of brands that I did not, the same understanding that we all have but don't realize it.</span></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">She recognized that the brand she was investing in filled her basic need in its simplest form, that anything extra was unnecessary and that those two factors were enough for her to make the commitment to the brand.</span></span></i></div><div><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></i></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">Looking back my mom was an amazingly beautiful woman with an amazing smile. No she didn't use Crest or Scope but what she did use got the job done and that was enough to keep her committed to the brand.</span></span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">In time's of such economic uncertainty people don't really have time for the "extras" certain brands offer as a part of their package. People will commit to what fits their most basic needs and occasionally visit the land of "extra" when resources permit. Sustainable brands are not built off of visitors but off of those who have made the commitment to the brand. The minute a song, shirt, vase, book or message losses it's most basic </span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">purpose</span></span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"> is the minute it becomes "extra", something seldom visited. Keeping a true purpose and strong useful meaning attached to your brand is what keeps it from being something people have to fit into verses something that fits into people. </span></span></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-43815745955149003942011-05-17T14:05:00.001-07:002011-05-17T14:05:39.746-07:00What brand of Hip Hop does the East Cost create?<p>East coast hip-hop is sometimes referred to as New York Rap because it originated from block parties thrown on the streets of New York city in the 1970's. East coast hip-hop was dominant during the late 1980's and mid-90's (the golden era of hip-hop), and is still relevant today.<p>Unlike the simplistic rhyme pattern utilized in old school rap, or the call and response style present in crunk, east coast rap is almost synonymous with lyrical dexterity. More often than not, east coast rap is characterized by multi-syllabic rhymes, complex wordplay, a continuos free-flowing delivery, and intricate metaphors.<p>The East definitely has built a clear and identifiable hip hop brand never to be confused for something else. What do you think?<p><br>This blog was sent via iPhoneName-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-66310022091064503572011-05-17T00:10:00.001-07:002011-05-17T00:10:46.913-07:00Late Night Post . . <p>Sometimes the words of a song can be so true . . <p>"I've been waitin' on this my whole life . . ."<p>"These dreams be wakin' me up at night . . ."<p>. . Hopefully the ambition meter can be lowered so that rest can be gained.<p>This blog was sent via iPhoneName-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-39013308188097818772011-05-16T18:47:00.000-07:002011-05-16T18:47:11.365-07:00Rick Ross May Be A Branding Genius . . .<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">If you have been following our blog for the last few weeks then you've probably figured out that we go nuts when we discover new and/or successful brands and the people who build them. We would like to submit for your approval: Rick Ross</span></span><div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUJjeMKC0JkThUNRw46MQTynbe1T6gPUhDpqSmxdkZn1TykNxfnO1_H2i9M4oW5xYKdrYRbX7VE6xERB9K8L4OV72pQMYcbWrk1Y-t5wHXhz_pIM4d9QmNnAqpDBsUMQnny7IzgOzQSuo/s1600/RickRoss.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUJjeMKC0JkThUNRw46MQTynbe1T6gPUhDpqSmxdkZn1TykNxfnO1_H2i9M4oW5xYKdrYRbX7VE6xERB9K8L4OV72pQMYcbWrk1Y-t5wHXhz_pIM4d9QmNnAqpDBsUMQnny7IzgOzQSuo/s320/RickRoss.jpg" width="254" /></span></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">William Leonard Roberts II, otherwise known as "The Teflon Don" has mastered the art of branding himself and his music career by doing what we like to think of as clever brand association. </span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">From the time you were a child up to now there were many things that you deemed worthy of your time, attention, and resources simply because of what or who they were associated with. You bought certain clothes cause your favorite athletes wore them or used certain makeup because your favorite actress used it and even listened to certain </span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">artists</span></span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"> because of who they collaborated with. No one in that last 3 years has used this method of personal brand building better than our good friend Mr. Ross.</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">From his stage name "Rick Ross" which he derived from the notorious 1980's drug trafficker "Freeway Rickie Ross" to his close association with high fashion brands, Ross has consistently portrayed the image of what a true "Don" should look like. Even his comparison between his music and the world famous Aston Martin luxury sports vehicle causes his listeners to feel a sense of exclusivity when listening to his music.</span></span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/a35rNEBNiO4?feature=player_embedded' frameborder='0'></iframe></span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">Very few listeners of Ross' music know that prior to his days as a rap star he actually served as a corrections officer in a Florida prison facility. While for an ordinary rapper such uncovered truth's could mean the end of a career, Ross' ability to create an unshakable brand has allowed him to withstand the criticism. People are so </span></span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">bonded to his brand </span></span></i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">that they're okay accepting his false portrayal of a South Miami drug lord. I guess its true - perception is reality but at Name </span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;">Branderz</span></span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><span class="Apple-style-span" style="font-size: large;"> we still believe in living authentic. </span></span></div><br />
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</div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-8858649005378044652011-05-15T19:09:00.000-07:002011-05-15T19:09:44.703-07:009 Successful Brands Launched During Downturns<h2 style="background-attachment: initial; background-clip: initial; background-image: url(http://www.businesspundit.com/wp-content/themes/bizpundit/images/bg-heading.gif); background-origin: initial; background-position: 0% 100%; background-repeat: repeat no-repeat; font-family: Georgia, 'Times New Roman', serif; font-size: 30px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 7px; padding-left: 0px; padding-right: 0px; padding-top: 5px;"><span class="Apple-style-span" style="font-family: 'Lucida Grande', Verdana, sans-serif; font-size: 12px; font-weight: normal; line-height: 16px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Economic downturns aren’t only about damage.</span></span></strong><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> Throughout recent history, opportunistic companies have taken advantage of downturns to launch brands that enjoyed success for decades to come. Using timing and ingenuity, these 9 successful brands turned downturns into windfalls.</span></span></span></h2><div class="entry" style="color: #2f2f2f; font-family: 'Lucida Grande', Verdana, sans-serif; font-size: 12px; line-height: 1.4; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 10px;"><div class="KonaBody" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Rice Krispies</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">More than 75 years later, Kellogg’s Great Depression-era brand remains a hit.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzricekrispies" class="alignright size-full wp-image-12319" height="400" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzricekrispies.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzricekrispies" width="277" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">When the Great Depression hit, Post cereal cut back heavily on ads in order to conserve money. Kellogg, Post’s main competitor, did the opposite. The company poured money into ad campaigns, creating a new cereal called Rice Krispies. Snap, Crackle, and Pop helped boost Post’s profits by about 30% by 1933, </span></span><a href="http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">according to the New Yorker’s James Surowieck</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">i. Kellogg remains on top to this day.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Plymouth</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Chrysler overtook Ford as the country’s second-biggest automaker in 1933, thanks to Plymouth cars.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzplymouth" class="alignright size-large wp-image-12320" height="294" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzplymouth-600x441.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzplymouth" width="400" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Plymouth, launched as a separate brand 1929, was Chrysler’s first foray into the low-priced market. The cars’ crowd-pleasing features, which included </span></span><a href="http://www.ply33.com/Models/30-U/" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">hydraulic shock absorbers</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">, helped it become one of the Great Depression’s only successful car brands.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Miracle Whip</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Kraft’s cheaper version of mayonnaise become an instant hit during the Great Depression.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzmiraclewhip" class="alignright size-full wp-image-12322" height="640" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzmiraclewhip.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzmiraclewhip" width="392" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Max Crossett must be rolling in his grave. The Washington state-based inventor of Crossett’s X-tra Fine Salad Dressing </span></span><a href="http://books.google.com/books?id=ZGT6nATg8_YC&pg=PA107&lpg=PA107&dq=max+crossett%27s+cafe&source=bl&ots=AtYVSAstwA&sig=lraWdvlqOovRu2DCNgu33ND5TRg&hl=en&ei=eVc5SpfIEYyoswPppvj9Bg&sa=X&oi=book_result&ct=result&resnum=3" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">sold brand rights</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> to Kraft in 1931 for $300. Kraft rebranded the stuff as Miracle Whip, then sold it as a cheap mayonnaise alternative. It became the nation’s bestselling dressing in only six months, </span></span><a href="http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">writes the </span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">New Yorker’s</span></span></em><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> Surowiecki</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">iPod</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Apple launched one of its flagship products during the 2001 recession.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzzzzzzzzzzzzzzipod" class="alignright size-full wp-image-12323" height="400" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzzzzzzzzzzzzzzipod.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzzzzzzzzzzzzzzipod" width="332" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Steve Jobs unveiled the iPod in October 2001, when the country was still reeling from the September 11 attacks. It’s now one of the decade’s biggest success stories. By 2005, Apple </span></span><a href="http://www.appleinsider.com/articles/06/05/24/ipod_how_big_can_it_get.html" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">owned more than a quarter</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> of the worldwide mp3 market. In April 2007, Apple announced it </span></span><a href="http://www.msnbc.msn.com/id/18021581/" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">had sold 100 million iPods</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. Apple is on fire, thanks to its penchant to innovate in all kinds of economic climates.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">FedEx</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Federal Express launched just six months before the 1973 oil crisis, establishing a brand new industry amidst economic turmoil.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzfedex" class="alignright size-full wp-image-12324" height="400" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzfedex.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzfedex" width="266" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">FedEx began with 14 small planes at the Memphis International Airport. Founder Frederick W. Smith hoped to address a market need for 1-2 day package and freight delivery, which at the time was very difficult. His plan worked. By 1975, the company became the number one carrier of high-priority goods and set a new standard for the industry it established, </span></span><a href="http://about.fedex.designcdt.com/our_company/company_information/fedex_history" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">according to FedEx’s website</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. Today, the company’s couriers log about 2.5 million miles a day through seven global operating companies.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Healthy Choice</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">ConAgra’s low sodium, lowfat frozen meals became a hit during the early 1990s recession.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="hc_beef_merlot" class="alignright size-full wp-image-12325" height="244" src="http://www.businesspundit.com/wp-content/uploads/2009/06/hc_beef_merlot.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="hc_beef_merlot" width="320" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Former ConAgra CEO Mike Harper had a rather auspicious heart attack in 1989. He came up with Healthy Choice, a new line of frozen meals for health-conscious consumers, after reevaluating </span></span><a href="http://www.conagrafoodscompany.com/corporate/brands/brand_info.jsp?page=healthy_choice" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">his own eating habits</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. The brand launched just in time for the 1989-92 recession. Sales reached $350 million, with 10% market share, in under three years, according to </span></span><a href="http://www.bnet.com/2403-13241_23-309291.html" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">this BNet article</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. Today, Healthy Choice is successful enough to have Julia Dreyfuss as a spokesperson.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Hyundai</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">By providing the best warranties and guarantees in the industry, Hyundai is becoming a prominent US auto brand.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="hyundai_genesis" class="alignright size-full wp-image-12321" height="266" src="http://www.businesspundit.com/wp-content/uploads/2009/06/hyundai_genesis.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="hyundai_genesis" width="400" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Previously plagued by quality issues, Hyundai righted its reputation by providing a 10-year, 100,000-mile warranty, previously unheard of in the auto industry. In 2008, it created the popular Hyundai Assurance program, which lets customers return their cars if they lose their jobs. The plan worked. The January, Hyundai’s US sales were up 14% compared to last year, </span></span><a href="http://knowledge.wharton.upenn.edu/article.cfm?articleid=2256" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">according to Knowledge@Wharton</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. Between January-April of this year, its market share rose 0.7%. Not bad for an industry where double-digit declines</span></span><a href="http://blogs.edmunds.com/csx/2009/06/may-2009-us-auto-sales.html" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> have become commonplace</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Scott Paper Company</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">The Scott Paper Company’s napkins and paper towels became household staples, even though many products launched during economic downturns.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzscott" class="alignright size-full wp-image-12326" height="309" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzscott.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzscott" width="400" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">The Scott Paper Company (now part of Kimberly Clark) practically mastered the art of launching brands during recessions. Founded at the head of the </span></span><a href="http://www.portfolio.com/views/columns/economics/2008/03/17/Sizing-Up-the-Coming-Recession" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">1879 US recession</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">, Scott introduced the nation’s kitchens to paper towels in 1931. By 1939, it was the best-selling brand in the country, according to</span></span><a href="http://www.scottcommonsense.com/Default.aspx" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">the Scott website</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. The company launched pastel-colored products and jumbo-sized paper tower rolls just in time for the </span></span><a href="http://en.wikipedia.org/wiki/Recession_of_1958" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">1958 recession</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">. It remains a household name today, although one wonders how many more ridges and plies a company can create to mark up toilet paper.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">9. Penguin Publishing</span></span></span><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></span></span><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Quality books for cheap: A business model that endures.</span></span></em></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><img alt="zzpengiun" class="alignright size-full wp-image-12339" height="238" src="http://www.businesspundit.com/wp-content/uploads/2009/06/zzpengiun.jpg" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="zzpengiun" width="170" /></span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">In 1935, publisher Allen Lane came up with the idea to </span></span><a href="http://www.nytimes.com/2009/03/16/business/worldbusiness/16books.html" style="border-bottom-color: rgb(212, 212, 212); border-bottom-style: solid; border-bottom-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">sell good books</span></span></a><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"> for rock-bottom prices. Penguin Publishing was the result. Lane made sure that his cheap, quality books found their way not only to bookshops, but to general stores, corner stores, and railways as well.</span></span></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 15px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">Before Penguin, paperback books contained gaudy, unliterary content. With his new model, Lane changed the game. Less than a year after launch, Penguin had printed one million paperbacks. Today, Penguin publishes globally through owner Pearson PLC, a London-based media conglomerate.</span></span></div><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><iframe class="scribol" frameborder="0" height="196" id="scribol_143276" scrolling="no" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" width="629"></iframe></span></span></div></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-58411350395726487892011-05-11T11:07:00.000-07:002011-05-11T11:07:01.524-07:00Remember the old Kanye?<div class="separator" style="clear: both; text-align: left;">While Kanye West is noted mostly for his music, production and ego there is something else about the Louis Vuitton Don that has made him a rap legend. West's ability to successfully brand himself not only as a rapper but as a voice for pop culture as well has placed him in a position of influence in the music, art, and fashion communities.</div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">And to think . . It all started with a stupid teddy bear . . </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRUkOfYc0O7L44xtLEgsTbECB4DX5IbHdFpwSIqOeZWogXDBEiwUr0nCpVaksbErdKBGnwULnbMMOG30gkIV9MulRAwzvHC_w5r8dP-E_40-ch_9e7EP_bxfcMPaHwGWBKiGU7gGkGqmk/s1600/Unknown-2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRUkOfYc0O7L44xtLEgsTbECB4DX5IbHdFpwSIqOeZWogXDBEiwUr0nCpVaksbErdKBGnwULnbMMOG30gkIV9MulRAwzvHC_w5r8dP-E_40-ch_9e7EP_bxfcMPaHwGWBKiGU7gGkGqmk/s1600/Unknown-2.jpeg" /></a></div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: left;">Anyone who can build a successful brand off of a teddy bear or as West called it, "The Drop Out Bear", deserves some type of entrepreneurial award. West has used his branding and marketing talents to go places in business few emcees ever have (including Jay Z and Puff). Sneaker deals with NIKE are difficult to come by even for successful athletes yet West somehow was able to leverage his influence in the world of fashion and strike a deal with NIKE to release his very own Air Yeezy's. </div><div class="separator" style="clear: both; text-align: left;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8RBEtiSiAXFIJoYTnDr83QVKexlp09nwGAUojIIDrjmQUsZpzzdckJw1UgQO-wNdshAsX5Z6RQcNbP24RKObDGK8l8T6Qfx-X3u-gPnEBOre4JIDmyRqnWum8EjxA9eDpKTTuREUgP4E/s1600/Unknown-3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8RBEtiSiAXFIJoYTnDr83QVKexlp09nwGAUojIIDrjmQUsZpzzdckJw1UgQO-wNdshAsX5Z6RQcNbP24RKObDGK8l8T6Qfx-X3u-gPnEBOre4JIDmyRqnWum8EjxA9eDpKTTuREUgP4E/s1600/Unknown-3.jpeg" /></a></div><div class="separator" style="clear: both; text-align: left;">Few Rocafella artists were able withstand the break up between the label's owners (Jay Z and Dame Dash) however West's ability to establish his brand apart from Rocafella enabled him to emerge from the fall out unscathed. Though we are a far cry from the 'College Drop Out' and 'Late Registration' days, it is still good to reminisce . . .</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/elVF7oG0pQs?feature=player_embedded' frameborder='0'></iframe></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-45282627758083957312011-05-11T09:10:00.000-07:002011-05-11T09:13:23.959-07:00Fastest Growing Brandz<span class="Apple-style-span" style="color: white; font-family: Georgia, Arial, Verdana; font-size: medium;"><span class="Apple-style-span" style="font-size: 15px; line-height: 22px;"><b><span class="Apple-style-span" style="background-color: black;">Inc. Magazine points out two of the worlds fastest growing brands. In a recent article they pointed out,</span></b></span></span><br />
<span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><b><span class="Apple-style-span" style="background-color: black;"><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY7qNqlLvMvioOBXVXI0h9kyzDHtJVawJP36uIAkZ1-YxqBfH901is6EN_lY8IiaqYvzfr8yHxZDmJX8wf47YEGJcxORGPmRyYlTd5yo4BTGEnfjslQfjdMcdv9sD59CqwVik9M73z4hc/s1600/Unknown-1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY7qNqlLvMvioOBXVXI0h9kyzDHtJVawJP36uIAkZ1-YxqBfH901is6EN_lY8IiaqYvzfr8yHxZDmJX8wf47YEGJcxORGPmRyYlTd5yo4BTGEnfjslQfjdMcdv9sD59CqwVik9M73z4hc/s1600/Unknown-1.jpeg" /></a></div><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><b><span class="Apple-style-span" style="background-color: black;"><br />
</span></b></span><br />
<span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><b><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">"<a class="informlink" href="http://www.inc.com/topic/Apple+Inc." style="text-decoration: none;" title="Apple Inc.">Apple</a></span></span><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">'s brand dominance felt around the world.</span></span></b></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><em><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">The Atlantic</span></span></em></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;"> </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><a href="http://www.theatlantic.com/business/archive/2011/05/the-worlds-most-valuable-and-fastest-growing-brands/238697/" style="text-decoration: none;" target="_blank"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">reports</span></span></a></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;"> on a new study released that puts Apple and </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><a class="informlink" href="http://www.inc.com/topic/Google+Inc." style="text-decoration: none;" title="Google Inc."><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">Google</span></span></a></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;"> as the two most powerful brands in the world. "The rise of technology and telecommunications is pretty amazing," notes </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><a class="informlink" href="http://www.inc.com/topic/Nigel+Hollis" style="text-decoration: none;" title="Nigel Hollis"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">Nigel Hollis</span></span></a></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">, executive vice president of </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><a class="informlink" href="http://www.inc.com/topic/Millward+Brown+Group" style="text-decoration: none;" title="Millward Brown Group"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">Millward Brown</span></span></a></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">, the firm that completed the study. "We started with two or three tech brands in the top ten in 2006. Now they're four out of the top five. It points out how central telecom infrastructure has become to people's lives." Perhaps the most significant finding of the report is that Apple has ended Google's four-year run as number one brand in the world. "Basically Google is in a horse race and a faster horse just blew past it," Hollis says. "Apple has just had a phenomenal performance with the </span></span></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><a class="informlink" href="http://www.inc.com/topic/Apple+iPad" style="text-decoration: none;" title="Apple iPad"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;">iPad</span></span></a></span><span class="Apple-style-span" style="font-family: Georgia, Arial, Verdana; font-size: 15px; line-height: 22px;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="color: white;"> and other devices."</span></span></span>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-91603821190927126942011-05-10T07:51:00.000-07:002011-05-10T07:51:33.510-07:00We Love All Name Brandz<h2 style="color: black; font-family: Helvetica, Arial, sans-serif; font-size: 2em; font-weight: bold; line-height: 1.2em; margin-bottom: 0.1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="background-color: black;">Official: Air Jordan 11 “Concord” Release Date in 2011</span></h2><h4 style="background-attachment: initial; background-clip: initial; background-image: url(http://www.nikeblog.com/wordpress/wp-content/themes/Blog%20Craver%201.1-3ColumnSplit/images/hr_title_sep.gif); background-origin: initial; background-position: 0px 100%; background-repeat: no-repeat no-repeat; color: #888888; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; font: italic normal normal 1.2em/normal Georgia, 'Times New Roman', Times, serif; line-height: 23px; margin-bottom: 1.25em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1em; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="background-color: black;">January 27th, 2011 · </span><a href="http://www.nikeblog.com/2011/01/27/official-air-jordan-11-concord-release-date-in-2011/#comments" style="color: #888888; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: none;"><span class="Apple-style-span" style="background-color: black;">1 Comment</span></a></h4><div class="entry" style="color: #333333; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 1.4em; line-height: 1.65em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="clear: both; float: right; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: right;"><span class="Apple-style-span" style="background-color: black;"><iframe allowtransparency="true" frameborder="0" scrolling="no" src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.nikeblog.com%2F2011%2F01%2F27%2Fofficial-air-jordan-11-concord-release-date-in-2011%2F&layout=standard&show_faces=true&width=500&action=like&colorscheme=light&font=verdana" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; height: 30px; margin-bottom: 2px; margin-left: 0px; margin-right: 0px; margin-top: 2px; overflow-x: hidden; overflow-y: hidden; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 500px;"></iframe></span></div><div style="margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: center;"><a href="http://www.nikeblog.com/2011/01/27/official-air-jordan-11-concord-release-date-in-2011/" style="color: #bf0000; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;"><span class="Apple-style-span" style="background-color: black;"><img alt="Air Jordan 11 Concord" class="size-full wp-image-26314" height="271" src="http://www.nikeblog.com/wordpress/wp-content/uploads/2011/01/Air-Jordan-11-Concord.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Air Jordan 11 Concord" width="320" /></span></a></div><div style="margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">Anyone who is into quality knows that when it comes to the kicks it gets no better then than Michael Jordan's collection of well designed and manufactured basketball shoes. Many of us cannot wait for the release of possibly the most desired sneaker in the history of athletic foot wear. </span></span></span></div><div style="margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">According to NIKE's blog, "we’ve already known that the Holiday 2011 schedule will include an</span></span> <a class="kLink" href="http://www.nikeblog.com/2011/01/27/official-air-jordan-11-concord-release-date-in-2011/#" id="KonaLink0" style="background-attachment: initial !important; background-clip: initial !important; background-color: transparent !important; background-image: none !important; background-origin: initial !important; background-position: initial initial !important; background-repeat: initial initial !important; border-bottom-color: transparent !important; border-bottom-style: none !important; border-bottom-width: 0px !important; border-left-color: transparent !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: transparent !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: transparent !important; border-top-style: none !important; border-top-width: 0px !important; bottom: 0px; color: rgb(238, 28, 36) !important; cursor: pointer; display: inline !important; font-family: inherit !important; font-size: inherit !important; font-variant: normal; font-weight: inherit !important; left: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; right: 0px; text-decoration: underline !important; text-transform: none !important; top: 0px;"><span style="color: rgb(238, 28, 36) !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; position: static;"><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(238, 28, 36) !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">Air</span><span class="kLink" style="background-attachment: initial; background-clip: initial; background-color: transparent; background-image: none; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: solid; border-bottom-width: 1px; border-left-color: initial !important; border-left-style: none !important; border-left-width: 0px !important; border-right-color: initial !important; border-right-style: none !important; border-right-width: 0px !important; border-top-color: initial !important; border-top-style: none !important; border-top-width: 0px !important; color: rgb(238, 28, 36) !important; display: inline !important; float: none !important; font-family: inherit !important; font-size: inherit !important; font-weight: inherit !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important; position: static; width: auto !important;">Jordan</span></span></a> <span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">11 “Concord” release date, but now we have another official confirmation from Nike in the form of their release schedule being posted to NikeTalk.com. So that’s a wrap, it’s official. Again. The product number for the AJ11 “Concord” will be 378037-107, and you should expect the shoe to hit stores in December 2011 for $175."</span></span></div><div style="margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;">At NAMe BrANDERZ we love and admire the strength behind the Jordan brand. It seems that people can connect with everything the symbol represents which is an unquenchable desire to win. The Jordan logo is a representation of MJ's determination to reach an unmatched level of success which included <span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">f</span></span></span></span></span><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">ive </span></span></span></span><a class="mw-redirect" href="http://en.wikipedia.org/wiki/National_Basketball_Association_Most_Valuable_Player_Award" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="National Basketball Association Most Valuable Player Award"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">MVP</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;"> awards, ten </span></span></span></span><a href="http://en.wikipedia.org/wiki/All-NBA_Team" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="All-NBA Team"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">All-NBA</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;"> First Team designations, nine </span></span></span></span><a href="http://en.wikipedia.org/wiki/NBA_All-Defensive_Team" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="NBA All-Defensive Team"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">All-Defensive</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">First Team honors, fourteen </span></span></span></span><a href="http://en.wikipedia.org/wiki/NBA_All-Star_Game" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="NBA All-Star Game"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">NBA All-Star Game</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;"> appearances, three All-Star Game </span></span></span></span><a href="http://en.wikipedia.org/wiki/NBA_All-Star_Game_Most_Valuable_Player_Award" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="NBA All-Star Game Most Valuable Player Award"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">MVP</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;"> awards, ten </span></span></span></span><a href="http://en.wikipedia.org/wiki/List_of_National_Basketball_Association_season_scoring_leaders" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="List of National Basketball Association season scoring leaders"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">scoring titles</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">, three </span></span></span></span><a href="http://en.wikipedia.org/wiki/Steal_(basketball)" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="Steal (basketball)"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">steals</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;"> titles, six </span></span></span></span><a href="http://en.wikipedia.org/wiki/Bill_Russell_NBA_Finals_Most_Valuable_Player_Award" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="Bill Russell NBA Finals Most Valuable Player Award"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">NBA Finals MVP awards</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">, and the 1988 </span></span></span></span><a href="http://en.wikipedia.org/wiki/NBA_Defensive_Player_of_the_Year_Award" style="background-attachment: initial; background-clip: initial; background-image: none; background-origin: initial; text-decoration: none;" title="NBA Defensive Player of the Year Award"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">NBA Defensive Player of the Year Award</span></span></span></span></a><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">. He holds the NBA records for highest career regular season scoring average (30.12 points per game) and highest career playoff scoring average (33.45 points per game).</span></span></span></span></span></div><div style="margin-bottom: 1.5em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="Apple-style-span" style="line-height: 19px;"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;"><span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: black;"><span class="Apple-style-span" style="font-size: large;">Beyond the stats, Jordan was one of the most successfully marketed athletes of all time. His name and brand still resonates just as strong with this generation as the before it. </span></span></span></span></span></div><div><br />
</div></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-26250135860366751792011-05-09T10:28:00.000-07:002011-05-09T10:29:51.755-07:00Passion Fuels Everything<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">If you would have told me 3 weeks ago that I would be starting a Branding, Marketing and Production company I probably would have raised my left eyebrow and started talking about something else.</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">But . . .</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">When I realized that I could combine my passion for business, music, art, and meeting new people something, inside me said . . this can be done!</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I've always believed in having name brand stuff, whether it was shoes, suits, electronics, jeans, or whatever. Growing up in New York you couldn't really survive </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">rollin</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> around in something generic (although my mom frequently tried to get me outfits from CONWAY, yep that's right . . the one right off </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Fordham</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> Rd in the Bronx). </span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">To me, a name brand item always represented quality. In today's society there are so many generic relationships, business ideas, photographs, songs, etc. and I feel like there needs to be a </span><i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Renaissance of Quality! </span></i><br />
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<i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">This is what I'm passionate about!</span></i><br />
<i><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Passion is infectious and contagious and if you have enough of it, you can spread it to those around you. It seems at </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">NAMe</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">BrANDERZ</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> we've been rubbing off on everyone we've come in contact with . . even investors! Yesterday we received our first endorsement check from a local investor here in Riverside . . </span></div><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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<div style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwqopl929_pZNHyvf9xhLI4LhUhxCBWkMJ8VJujVG2PEhw2sBDEOuEosvWgC2fUeCPkpl_oBQQk8WnoFNC-TARRkBzJE9x8l8-07GWPJa59feHh7s_j0Oyh0I_gYLESbS-Lqut-w6A1i0/s1600/tn.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwqopl929_pZNHyvf9xhLI4LhUhxCBWkMJ8VJujVG2PEhw2sBDEOuEosvWgC2fUeCPkpl_oBQQk8WnoFNC-TARRkBzJE9x8l8-07GWPJa59feHh7s_j0Oyh0I_gYLESbS-Lqut-w6A1i0/s1600/tn.jpeg" style="cursor: move;" /></span></a></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">We are excited about what we are bringing to the music industry and what we will be able to do for local and upcoming artists. Keep showing us love!!</span></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-78234388469425618012011-05-06T23:59:00.000-07:002011-05-06T23:59:25.718-07:00Learning from the Mistakes of ROCAFELLA Records PT. 2<div class="separator" style="clear: both; text-align: left;">Another insightful vid . . .</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/z17NYMV1gNY?feature=player_embedded' frameborder='0'></iframe></div><br />
Gotta admire their ability to build a solid business.Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-30461651491054369242011-05-05T22:33:00.000-07:002011-05-05T22:49:42.044-07:00Riverside Arts Walk<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Headed Down Town tonight to see some the fine art that Riverside CA has to offer . . There were some pretty cool pieces that I had to snag pics of . .</span><br />
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<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Loved this one . .</span><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_VcwoLOpjQuSbdQl00D4XNiBNl1FDm8TBv4HhlnOjbKyUct5_ew26mLif1CsjSfSWGP2ayTx-pT9Xs3d4Sdg72E5t-6j-T7SVrkPecfVHUBw7oVe8Wuobt8HTrNcijSKvkipJYpHHq0s/s1600/securedownload.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_VcwoLOpjQuSbdQl00D4XNiBNl1FDm8TBv4HhlnOjbKyUct5_ew26mLif1CsjSfSWGP2ayTx-pT9Xs3d4Sdg72E5t-6j-T7SVrkPecfVHUBw7oVe8Wuobt8HTrNcijSKvkipJYpHHq0s/s320/securedownload.jpeg" width="320" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">Though this one was pretty cool too . . </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRDLsfw-C3V8pcC4tmIU14Wbe1KknLMy56z7iwh02KD3Kvf4HM00wiMhp7db-2LZk0RMTiSd03A82IaeEYgqRW698GI4O-lytbjLAzijFe0SgA8Eh8EDRyoraAjBZxdPT3ulS_mlVULw/s1600/securedownload-2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMRDLsfw-C3V8pcC4tmIU14Wbe1KknLMy56z7iwh02KD3Kvf4HM00wiMhp7db-2LZk0RMTiSd03A82IaeEYgqRW698GI4O-lytbjLAzijFe0SgA8Eh8EDRyoraAjBZxdPT3ulS_mlVULw/s320/securedownload-2.jpeg" width="320" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"><br />
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</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;">I doctored them up a little with a little help from @ Instagram . . Thanks guys . . </span></div><div class="separator" style="clear: both; text-align: left;"><br />
</div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-67595962685008106292011-05-04T09:22:00.000-07:002011-05-05T17:00:09.143-07:00What is NAME BRANDERZ?<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">Have you ever heard someone say, "I only drive Hondas" or "I only wear Nike" or "I'm a Mac kinda guy"? Have you ever wondered what it is that causes people to become so devoted to certain designers or manufacturers? You might say it's the quality of the product or the company's reputation but at the end of the day it boils down to one thing. </span></span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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<i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">The bond to the brand. </span></span></i><br />
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">Often times people buy a particular brand to achieve a certain level of validation. Young people wear converse or "Chucks" because it makes them feel like they are part of a movement (shouts @ Taylor Gang) and distinguished businessmen drive Cadillacs because well . . thats just what you drive when your a business man. Regardless of the item, it is the force of the brand that ultimately regulates who, how many and to what level people will give their support.</span></span><br />
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">At NAME BRANDERZ we understand how important this can be not only with products but with artists as well. Gary Vay-ner-chuck notes in his book CRUSH IT!, </span></span><br />
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<div style="text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">"The thing that most people don't realize is in today's world your business and your personal brand need to be one and the same, whether your selling organic fish food or financial advice or just your opinion . . it's the authentic you, the one thing that is guaranteed to differentiate you from everybody else, including those who share your niche . . ."</span></span></div><div style="text-align: center;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;"><br />
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</span> </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">The purpose of NAME BRANDERZ is to help artists discover what it is that makes them authentic and help them build their personal brand as artists. We do this by creating platforms through which they can make direct connections with fans as well as artists and work in collaboration in a creative effort to make music history. </span></span><br />
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">While music isn't the only form of art, NAME BRANDERZ believes in creating environments where artists of all natures whether it be dance, photography, graffiti, fashion, or art can have a platform to launch their authentic brand within their local community.</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;"><br />
</span> </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span class="Apple-style-span" style="font-size: large;">We know there are plenty of people in society that are ready to be "branded" and we are here to help!</span></span></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-23372950106247299282011-04-29T10:28:00.000-07:002011-04-29T10:28:13.319-07:00Street Art<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here's a cool shot I took while I was home in the Bronx, NY . . .</span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSvYXOqO4iTUCtILuo-HKYyBI9_P8_kchy7dFIcGnj7YN4HTvJvmmwzk1fQNbTmcmzJZpTobPUXd_6eUy9neYegQ7tlq-5Z3ALkO0XdFIDWLk0OgvLavsbhWm7mslV9tnB7sOHIoKshGA/s1600/photo-29.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSvYXOqO4iTUCtILuo-HKYyBI9_P8_kchy7dFIcGnj7YN4HTvJvmmwzk1fQNbTmcmzJZpTobPUXd_6eUy9neYegQ7tlq-5Z3ALkO0XdFIDWLk0OgvLavsbhWm7mslV9tnB7sOHIoKshGA/s320/photo-29.JPG" width="320" /></span></a></div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-11390409384084279292011-04-29T10:17:00.000-07:002011-05-02T21:22:26.742-07:00Instagram and the Mobile Artist Movement<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thanks to Instagram a new generation of what I call "mobile artists" have been born. Never before has there been such an open display of raw artistic talent in the arena of mobile devices. I had to get in on the action . . . </span></div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV_wVezdZs2r8AHJ3-p7a7q5usZ6jFE5esMdsZNewxY6Z9qzRQ0UxGDldc47xMAbGDEAaDqRwFOSqhTgUbaUygSFjO8AoKrW_qmHtekPJPz_wI3Uijppd43oGgvMivRSrlT5i63nfHvOk/s1600/photo-28.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV_wVezdZs2r8AHJ3-p7a7q5usZ6jFE5esMdsZNewxY6Z9qzRQ0UxGDldc47xMAbGDEAaDqRwFOSqhTgUbaUygSFjO8AoKrW_qmHtekPJPz_wI3Uijppd43oGgvMivRSrlT5i63nfHvOk/s320/photo-28.JPG" width="320" /></span></a></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Post your Instagram shots and comments on a Instagram Blog: Instacomments.blogspot.com . .</span>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-52641990296817623322011-04-29T00:33:00.001-07:002011-04-29T00:55:47.666-07:00BATTLE OF THE PLATFORMS: AMERICAN IDOL VS THE VOICE<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It seems there are many shows dedicated to creating platforms through which artists can launch a promising music or dance career. These include shows like American Idol, So You Think You Can Dance, America's Best Dance Crew and so on. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">One of the newest additions is the new show "The Voice". Will the new hit show "The Voice" out do American Idol??? Leave your comments below . .</span>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-14516763459972854822011-04-25T18:01:00.000-07:002011-04-28T13:54:27.969-07:00Learning From The Mistakes of ROCAFELLA Records<div class="separator" style="clear: both; text-align: center;">Check out this interview with an inside camera man from ROCAFELLA Records:</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/s9uRAniMJ-Q?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div>Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0tag:blogger.com,1999:blog-7459002528005521547.post-9366917049095700252011-04-22T21:16:00.000-07:002011-04-22T21:16:33.731-07:00Change The Game!!Are you a talker or a walker?<br />
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Many Hip Hop artists step on to the music scene and boast their future plans to "change the game." Few ever really do. Many hardly make a dent. Most are never even noticed.<br />
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What's the difference between those who do and those who don't?<br />
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<i>What does it take to "change the game"?</i><br />
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If you are an artist you've probably sat and wondered, what kind of marketing would it take to be a Jay Z? What kind of lyrical content and delivery would you need to put out to be listed among the many great emcees to ever breath a rap?<br />
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While there are many factors that go into establishing yourself as a legitimate artist it seems that many aspiring to enter the music arena forget the most simple yet powerful component to establishing an undeniable identity within the industry.<br />
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That missing component is the <b>brand factor</b>.<br />
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When most people hear the word brand their minds instantly think logos, symbols, buzz words, slogans, theme songs and a host of other identifying elements. However at SET THE STAGE we believe building a strong brand means building a unique and recognizable emotional relationship with those whom you share your art.<br />
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So many people spend years meticulously creating logos and symbols completely missing the point of such marketing aspects. True fans create their own interpretation of the sounds and images we create regardless of how we create them. The difference lies in the connection fans share with the artists themselves.<br />
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In music the artist is the brand and strong brands are built when strong relationships are formed.<br />
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There isn't an online music forum, social networking site, or music store that can effectively build the much needed relationships required for artists to build <b>the brand of themselves</b>.<br />
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This is where SET THE STAGE "changes the game" taking a different approach towards helping local artists begin their journey to building relationships with their future fans.<br />
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Through strategic local PR shows, FBE's (Fan Based Events), and direct marketing strategies SET THE STAGE brings local artists belly - to - belly with the people who matter the most, their fans.Name-Branderzhttp://www.blogger.com/profile/05073171445084859741noreply@blogger.com0