http://www.namebridge.com/blog/ A collection of intriguing stuff from the world of global branding. en jromano@prisma.com Copyright 2009 2009-01-08T21:40:00+00:00 http://www.namebridge.net/blog/palms-pre-praying-for-success http://www.namebridge.net/blog/palms-pre-praying-for-success#When:21:40:00Z Palm announced its new competitor to the iPhone, the ‘Pre™,’ written wherever possible with a bar over the “e” to elongate it. Presumably that will help English speakers to keep from ‘pray’-ing it, and harks to its predecessor, the Treo (also with a bar over the ‘e’), which rhymes with the Kingston Trio, not the Belafonte Day-o. 2009-01-08T21:40:00+00:00 http://www.namebridge.net/blog/best-global-aptonyms-of-2008 http://www.namebridge.net/blog/best-global-aptonyms-of-2008#When:18:53:00Z As we approach the end of 2008, the media is filled with reflections of the past year and “Best of” lists. Not to be outdone, we’ve compiled our own list of the best Global Aptonyms of 2008. What’s a global aptonym? Well, an aptonym is a name that is perfectly suited for the person, such as Sonya Shears, the hairdresser, or magazine fact-checker Paige Worthy. In our globalized media culture, the potential for deliciously ironic aptonyms across languages and cultures is that much greater. So here are people in the news in 2008 whose names, in one language or another, are truly better than fiction 2008-12-31T18:53:00+00:00 http://www.namebridge.net/blog/from-the-garden-of-naming-delights-dells-adamo http://www.namebridge.net/blog/from-the-garden-of-naming-delights-dells-adamo#When:16:12:00Z The recent trend of naming kids after major products or brands continues unabated. Despite the enduring prevalence of Jacob and Michael, Emily and Isabella, parents have been increasingly opting for posh brand names for their precious offspring. 2008-12-20T16:12:00+00:00