NARM.COM

Know Your Consumer Conference To Explore Boomers And High Schoolers

nicole — Wed, 08 Sep 2010 19:02:50 +0000

Are you struggling to find research on Boomers?

Are you overloaded with data on the high school demographic, but still at odds with how to most effectively market to them?

Delve deep into the minds of both consumer groups during our LIVE CONSUMER PANELS. Led by Ken Colen of Colen Research, these panels will discuss music discovery and purchasing behavior, social media usage and music gifting. Also slated for the agenda are research and best marketing practices presentations offering fresh perspectives, facts and figures. Take a look:

Boomers

Lori Bitter, Continuum Crew
Joseph Vella, President & Founder, Vella Interactive and boomitude.com
Ron Roy, Partner, Wines That Rock
eMarketer will also provide an overview of the Boomer market

High Schoolers

Scott Hess, VP of Insights, TRU
Tina Wells, CEO, Buzz Marketing Group
Cha Cha’s CEO/Founder Scott Jones and Sr. Marketing & Communications Manager Sara Camden

For more agenda details, click here.

For pricing and registration information, click here.

Limelight Webinar To Focus On New Label Features

nicole — Wed, 08 Sep 2010 18:46:35 +0000

What’s Limelight all about? Singer-songwriter Samantha Murphy (aka The Highway Girl) shares how easy it is to use the service to simplify the mechanical licensing process for any song. In their 9/30 webinar, RightsFlow’s Michael Kauffman and Alex Holz will share more about Limelight including new features being launched just for labels.

For a press release on Murphy’s partnership with Limelight, click here.

To register for the webinar, click here.

The Lure Of TV Advertising For Internet Businesses

nicole — Wed, 08 Sep 2010 15:56:33 +0000

Over the past decade, TV has increased its share of global ad dollars from 38% to 46%, confirming that the reality is that the TV industry continues to perform quite well. Even online businesses – big and small – are finding the appeal and value of advertising on TV, even as the Internet continues to gain share of all media spending.

Will Web Change Black Friday Forever?

nicole — Wed, 08 Sep 2010 15:42:04 +0000

It appears the Internet is going to play a significant factor in this year’s holiday shopping season, especially on Black Friday.

Branded Content Needs Digital

nicole — Wed, 08 Sep 2010 15:35:15 +0000

Click, text and press: Digital must be a full partner in multi-platform campaigns.

Media Multitaskers Abound

nicole — Wed, 08 Sep 2010 15:14:07 +0000

Despite evidence that juggling multiple tasks can undermine one’s ability to focus, America is increasingly becoming a nation of multitaskers.

Challenges Of Cross-Channel Marketing Integration

nicole — Wed, 08 Sep 2010 15:01:29 +0000

Nearly 9 in 10 senior-level marketers say cross-channel coordination is important to their campaigns, but integration can be difficult.

The Thin Line Between Liking A Brand And Liking Its Social Marketing

nicole — Wed, 08 Sep 2010 13:47:38 +0000

Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect.

What Physics Can Teach Musicians About Marketing

nicole — Tue, 07 Sep 2010 14:17:29 +0000

In this TED talk, Dan Colbey, appointed director of marketing at Google for central and northern Europe, explains what physics can teach us about marketing.

Apple’s Ping Grabs 1 Million Users In 48 Hours

nicole — Tue, 07 Sep 2010 14:12:23 +0000

iTune’s new social network Ping is drawing a lot of criticism, but within less than 48 hours after its launch more than 1M users had joined Ping, according to Apple.