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Social Restaurant Podcast #3: Zoës Kitchen on Social Intelligence

Nate — Fri, 24 May 2013 12:00:00 +0000

Welcome to the age of BIG data. It’s everywhere. From chain-wide restaurant loyalty programs to decoding the banter generated by millions of fans on Twitter during the NBA playoffs, marketers and advertisers have been thrust into world filled with opportunities to learn more about their customers. Sounds awesome, right? Yet it seems that in this era ...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs

The Power of Habit: A Review from the Lens of a Marketing Student

Kritika Murli — Sat, 20 Apr 2013 10:00:36 +0000

I’m delighted to have Kritika Murli as a guest author today. I met Kritika, a bright young marketer from Indiana University’s Kelly School of Business, via Twitter and during my keynote at this year’s AMA International Collegiate Conference in New Orleans. When I mentioned this powerful book by Charles Duhigg, she got pretty excited. ...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs

Dear Content Marketers: Find Your Niche as Fast as You Can

Nate — Thu, 18 Apr 2013 13:04:50 +0000

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world. He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them ...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs