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5 Pinterest Boards Every Content Marketer Should Follow

nateriggs — Thu, 24 May 2012 10:13:57 +0000

Today’s guest post comes from Brandon Williams. Brandon works with AdMedia, an online advertising network specializing in PPC, Remarketing and much more. Here’s brandon with a few basic and effective Pinterest tips. Pinterest has become a big hit and now it can be a big hit in helping you with your marketing campaigns. Through the power of organizing and sharing, multiple users on Pinterest have started boards in order to help those who are in the marketing world. There are plenty of great users and boards out there and it seems as though this tool is just scratching the...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs

Marketing Case Study: How Logitech Wins a Moment of Truth [VIDEO]

nateriggs — Wed, 23 May 2012 15:00:00 +0000

The illustration you above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimant experiences with your product or service. In ZMOT, Google argues that, as a result of the socialization of the web and the explosion of mobile technology, there is a now a forth moment in the mental marketing model. The Zero Moment of Truth or ‘ZMOT’ as Google has branded it, gives brands...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs

The Quintessential Infographic on Inforgraphics

nateriggs — Tue, 22 May 2012 10:00:00 +0000

Have you jumped on the infographic craze yet? Using graphics like the one below seems to be the latest trend that’s bombarded the ripples of the interwebz in recent months. If you think about it, this makes perfect sense. Pinterest, Intsgram, Facebook, Google+ and even LinkedIn have modified their design and layout to help make the web more visual for everyone. But now we have visual noise, and lots of it. So what does it take to make a good infographic? Well, the folks over at Customer Managnetism have come up with an interesting and appropriate take on the topic. The image you see...

This is just a teaser. If you would like to read the rest of the post, please follow the title link at the top of the page. Thank you for reading! :) @nateriggs