National Advertising Review Council http://hawaii.bbb.org 10 Major Marketing/Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising Mon, 04 Oct 2010 05:00:00 GMT Comprehensive, self-regulatory initiative includes opt-out website and promotes use of ‘Advertising Option Icon’ that alerts consumers to online behavioral ads. http://hawaii.bbb.org/article/major-marketingmedia-trade-groups-launch-program-to-give-consumers-enhanced-control-over-collection-and-use-of-web-viewing-data-for-online-behavioral-advertising--22574