Blog

Six Behavior-Based Strategies Smart Marketers Know

addison — Fri, 05 Dec 2025 15:39:43 +0000

What makes people click? Not in the dating sense, but on social media posts, emails or website listings.

Why did you click on this blog?

Maybe you’re curious about behavioral science and how it pertains to your job. Maybe you thought the title was catchy. Maybe a little bit of both, which is to say you responded to the substance and style.

If you have a great product or service (substance), but you can’t position it in a way that makes someone click (style), then you lose out.

Almost Productive Podcast: Consumer Behavior in Marketing (Episode 18)

addison — Fri, 05 Dec 2025 15:39:07 +0000

Ever wonder why certain ads stick or deals feel irresistible? In this episode, our team unpacks key aspects of consumer behavior and the subtle ways our brains shape why we click and buy. Join us as we dive into cognitive biases, clever strategies and quirks of the human brain.

Almost Productive Podcast Coffee Break: Design Inspiration (Episode 18)

addison — Thu, 13 Nov 2025 15:19:15 +0000

In this episode of Almost Productive, things get artsy! Our hosts welcome co-worker and graphic designer extraordinaire Chelsey Oliver to the studio. Chelsey spills on her creative process, and everyone weighs in on their favorite design trends (plus a few pet peeves).

Why You Need a Style Guide (And How to Make One)

addison — Tue, 04 Nov 2025 16:42:00 +0000

Picture it: You are writing something for your landscaping and nursery business — maybe a blog post about a new product line, a few social media posts about upcoming promotions or even a business letter to a vendor. You want your writing to be polished and consistent with what other members of your team have written (or even with other things you have written), and shoot, you can’t remember whether a certain product name has an internal capital letter (is it Plantmobile or PlantMobile?). Do you need to spell out the acronym for a certain type of fertilizer?

Almost Productive Podcast: Special Two-Year Anniversary

addison — Wed, 29 Oct 2025 19:21:44 +0000

In this special episode of Almost Productive, our team celebrates two years of hosting and producing the podcast. (Time flies when you're having fun!) Tune in to hear our favorite moments, things we've learned and what this milestone means.

What We've Learned After Two Years of Hosting a Podcast

addison — Sun, 19 Oct 2025 15:29:44 +0000

Two years ago, we launched the Almost Productive podcast with curiosity, a few microphones and a whole lot of enthusiasm. Our goal was to make marketing more accessible by sharing our expertise while also gaining hands-on experience to guide clients starting their own podcasting ventures. Since then, we’ve had plenty of laughs, learned a ton and discovered what it really takes to keep a show going. To celebrate our two-year milestone, we’re sharing a special Q&A with our hosts and lead producer.

Almost Productive Top Episodes

addison — Thu, 02 Oct 2025 16:12:27 +0000

After two years of producing Almost Productive and nearly 30 episodes released, we’ve covered a lot of ground. An interesting part about this creative endeavor is learning what topics resonate most with our audience. We regularly track metrics for episodes and take inspiration from well-performing themes to plan future topics. (This is a piece of advice you can use for any medium: Follow the data, and create more content based on what your audience enjoys or responds to most.) So, without further ado, here are our most popular episodes.

Almost Productive Podcast: On Editing (Episode 17)

addison — Wed, 01 Oct 2025 15:19:59 +0000

Whether it’s written, spoken or shown, everything your business produces builds (or breaks) trust. Editing should be a key part of your marketing strategy to ensure your brand comes across as professional and aligned with your tone. In this episode of Almost Productive, our hosts share faux pas they’ve seen in the wild, editing tips and more.

Time Sucks: Protect Your Most Precious Marketing Resource

addison — Mon, 25 Aug 2025 18:03:25 +0000

Here at New Boston, we work with many small to medium-sized businesses and nonprofit organizations. As we help them develop and execute communications plans or evaluate their digital presence, we often hear a version of the same problem: Communications teams are stretched thin.

Four Prompt-Writing Tips for ChatGPT

addison — Tue, 19 Aug 2025 21:39:45 +0000

Love it or hate it, artificial intelligence is everywhere. I’m an inherently optimistic person, so I choose to believe the tool can be leveraged for good. More importantly, AI isn’t going anywhere. So instead of burying your head in the sand, discover how to (responsibly) harness its power.

Now, I won’t claim to be anywhere near an AI expert, but I have spent time researching, experimenting with and playing with ChatGPT — specifically for writing. If you’re looking to improve your prompt game, here are four beginner-friendly tips to get better, more useful results from AI.