Nebstone's Marketing Musings https://nebstone.co.uk/ Tue, 17 Oct 2023 11:33:44 +0000 en-GB hourly 1 PPC Agency or Freelance Consultant? https://nebstone.co.uk/ppc-agency-or-freelance-consultant/ https://nebstone.co.uk/ppc-agency-or-freelance-consultant/#respond Tue, 17 Oct 2023 11:21:11 +0000 https://nebstone.co.uk/?p=1670 PPC Agency or Freelance Consultant? Deciding whether to work with a PPC agency or an individual PPC consultant depends on several factors, and can make a big difference to how effectively you're able to succeed and scale up your paid media campaigns. Read On... PPC Agency or [...]

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Principles & Practices of PPC

17th October 2023

PPC Agency or Freelance Consultant?

Deciding whether to work with a PPC agency or an individual PPC consultant depends on several factors, and can make a big difference to how effectively you’re able to succeed and scale up your paid media campaigns.

Nebstone PPC Agency Header Background

Principles & Practices of PPC

17th October 2023

PPC Agency or Freelance Consultant?

Deciding whether to work with a PPC agency or an individual PPC consultant depends on several factors, and can make a big difference to how effectively you’re able to succeed and scale up your paid media campaigns.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

Author: Nebstone, 17th October 2023

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

Author: Nebstone, 17th October 2023

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

The differences between the service a PPC agency can offer and that which a PPC freelance consultant can offer might not be entirely obvious at first, but they’re big enough to make choosing between the two an important decision to get right. We’ll run through some of the key points to consider here…

Price

Usually an individual freelancer will be able to offer a lower price for the same service, and so if you have a lower budget, this is worth considering.

Requirements

If you’re just looking for one simple service such as Google Ads, then a freelance consultant may be more appropriate. However, if you’re looking for PPC across different platforms including search and social, then an agency might have better infrastructure to accommodate this.

Quality

An individual freelancer can often provide a more personal and quality service than a big agency if you have a lower budget and a relatively simple requirement. With bigger budgets and more complex requirements, quality may be better found with a small agency.

Scaling

If you want to be able to scale up activity significantly, moving onto additional PPC platforms and significantly upping budget in future, then it may be best using a small agency that can facilitate this growth more easily than an individual freelancer.

Queuing

If you don’t like ticketing and queuing then avoiding a big agency might best best. A smaller more personal agency or a freelancer will usually give you higher priority and care.

After considering your budget, complexity of requirements, and future plans, you should be able to make a better decision on whether to work with a small pay per click agency or a freelance PPC consultant. It is of course possible to switch between the two, although this is usually less cost-efficient, and watching out for getting locked into long term contracts will be important.

Read More On PPC

Author: Nebstone, 17th October 2023

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The post PPC Agency or Freelance Consultant? appeared first on Nebstone PPC Agency Yorkshire | Google Ads Experts Leeds.

]]> https://nebstone.co.uk/ppc-agency-or-freelance-consultant/feed/ 0 Is PPC A Good Idea For You? https://nebstone.co.uk/is-ppc-a-good-idea/ https://nebstone.co.uk/is-ppc-a-good-idea/#respond Thu, 28 Sep 2023 09:25:31 +0000 https://nebstone.co.uk/?p=1556 Is PPC A Good Idea For You? You might be wondering whether pay per click is a good idea for supplementing your business growth. Often it's something that is worth trying, but only when you're ready to try it. Read On... Is PPC A Good Idea [...]

The post Is PPC A Good Idea For You? appeared first on Nebstone PPC Agency Yorkshire | Google Ads Experts Leeds.

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Nebstone PPC Agency Header Background

Principles & Practices of PPC

28th September 2023

Is PPC A Good Idea For You?

You might be wondering whether pay per click is a good idea for supplementing your business growth. Often it’s something that is worth trying, but only when you’re ready to try it.

Nebstone PPC Agency Header Background

Principles & Practices of PPC

28th September 2023

Is PPC A Good Idea For You?

You might be wondering whether pay per click is a good idea for supplementing your business growth. Often it’s something that is worth trying, but only when you’re ready to try it.

Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…

Website Design

Your website needs to be well designed, user friendly, and optimised for conversion. If it’s not, then paying to get traffic to your website doesn’t make sense.

Tracking

Anything that happens on your website needs accurately tracking. Otherwise we’ll never know what works and what doesn’t, giving no direction to spend and strategy.

Quality & Price

The services or products you offer need to be as-good-as or better than competition. And the price needs to match. Users will shop around for the best deal.

Budget

You need to have a starting monthly budget you’re comfortable to consistently commit to PPC, that wouldn’t be better used on securing your foundations.

Mentality

You need to be ready for testing, scaling, and commitment, with ups and downs in performance to be expected on the way to achieving a consistent ROI and growth.

Author: Nebstone, 28th September 2023

Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.

Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…

Website Design

Your website needs to be well designed and optimised for conversion. If it’s not, then paying to get traffic to your website doesn’t make sense.

Tracking

Anything that happens on your website needs accurately tracking. Otherwise we’ll never know what works and what doesn’t, giving no direction to spend and strategy.

Quality & Price

The services or products you offer need to be as-good-as or better than competition. And the price needs to match. Users will shop around for the best deal.

Budget

You need to have a starting monthly budget you’re comfortable to consistently commit to PPC, that you don’t feel would be better used on securing your foundations.

Mentality

You need to be ready for testing, scaling, and commitment, with ups and downs in performance to be expected on the way to achieving a consistent ROI and growth.

Author: Nebstone, 28th September 2023

Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.

Pay per click is a competitive space and so if this marketing strategy is going to work for you, you need to make sure other aspects of your business are in place first and ready to give you the best foundation possible for your PPC campaigns. If the foundation isn’t there and you launch PPC campaigns prematurely, it will likely result in wasted investment with little return, even if the paid media strategy is good. You then might walk away from PPC thinking it isn’t a viable strategy, when really it’s because things just weren’t ready…

Website Design

Your website needs to be well designed, user friendly, and optimised for conversion. If it’s not, then paying to get traffic to your website doesn’t make sense.

Tracking

Anything that happens on your website needs accurately tracking. Otherwise we’ll never know what works and what doesn’t, giving no direction to spend and strategy.

Quality & Price

The services or products you offer need to be as-good-as or better than competition. And the price needs to match. Users will shop around for the best deal.

Budget

You need to have a starting monthly budget you’re comfortable to consistently commit to PPC, that wouldn’t be better used on securing your foundations.

Mentality

You need to be ready for testing, scaling, and commitment, with ups and downs in performance to be expected on the way to achieving a consistent ROI and growth.

Once you’re sure everything is ready, then it’s time to start testing PPC. And this is when you can start worrying specifically about paid media and the strategy you’re going to use, like whether you’ll start with Google Ads or another platform. Without careful strategy, campaign builds and ongoing management, you’ll likely still find budget dissapearing without return, leaving you walking away again after a few months. So make sure someone with experience, and who really cares about getting results, is looking after your PPC.

Read More On PPC

Author: Nebstone, 28th September 2023

Nebstone Logo

WE’D LOVE TO HEAR FROM YOU

The post Is PPC A Good Idea For You? appeared first on Nebstone PPC Agency Yorkshire | Google Ads Experts Leeds.

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