Neethu PK SEO Analyst

Kumarakom Backwater Tour - Kerala Tour Packages

2015-09-22T23:12:00.001-07:00

Kumarakom Backwater Tour - Kerala Tour Packages

What Is Social Media And Examples

2015-08-11T23:18:00.000-07:00

What is Social media

Social medias are computer related tools that allows people to create,sharing informations,images,videos etc. Now a days social media is necessary for human life .it act as a communicating medium between humans.social media have a big role in human life.any news,informations,everything get from social medias.it is inexpensive widely used tool for publishing and sharing informations like blogs,photos etc.By using internet we can access social media sites.Most of the social media sites are free and flexible to use.

Prominent Examples Of Social Media Sites

•    Facebook is very famous free social networking site.that allow registered users can create their profile,upload photos,and post any news ideas and status of the users.and they can also upload videos communicating through sending messages.add known friends to our friendlist and like and comments their posts or photos.
•    Twitter is a inexpensive online social media microblogging service.after registration we can access the twitter account.we can tweet our posts and information.we can also follow the members if we are interested.
•    Google plus is another free social media network.it is provided by google.we can create account in google plus through gmail.the registered members can allow to communicate with each other.
•    Linkdin is mainly designed for business community.it is also free if we are registered member of linkdin.registerd members can also allow to publish their thoughts and ideas.
•    Reddit site members known as redditors.this social site composed of hundreds of social communities.

Social media site is integrated to our life.social medias help for promoting the business level marketing.good customer relationship management leads to good marketing.one of the main component of social media marketing is search engine optimization.

Authorship Optimization In SEO

2015-07-28T00:21:00.001-07:00

Authorship Optimization In S E O

Authorship optimization or Editorial power is the way for article authors to connect with Google profile to their published content to create ownership. Through this process the advantage of author supremely good. When we makes an article and published to the internet before ensuring or verifying Authority, it is very important to the articles when crawling Google and visits the content readers. Authorship provides authority and validity to content readers. Authorship is only for single article not for website.for website we can use the relationship as “Publisher”.
In Google authorship is established to connect with Google profile with our article. In Google plus includes our personal data and profile picture also.through our details the viewers can understand more about the author.

How establish authorship

• Create Google plus profile
• Link Google plus profile with our content(Here we copy the URL of the article and gives a label (for identifying author) )by adding rel=”author”.

rel=”author” helps to connect or join with whose article is read with their personal profile Google plus.

Authorship – benefits in S E O

When we attaching our name with the article and also there is a link to the Google plus profile that have more important than subjection. The search results with authorship the viewers have the tendency to read and it leads to benefits. By adding name and profile picture to your Google account, this may leads the trust of search engines and viewers.

If you are interested in SEO also refer my previous article about SEO and blog optimization

Blog optimization tools

2015-07-21T23:37:00.000-07:00

BLOG OPTIMIZATION

Blog is a informational site published on a world wide web and publicaly accessible for an individual and it is typically updated also shows the image of the author. The blog readers can easily understand by adding images ,videos in to the blog .We have to decide the position and name of the image .When we adding a image we give a title and alternate title for the identity of the image. By using Tin eye we can determine the image duplication. When we adding headings to the blog it is very easier method to read and scan for blog readers. Always try to use Heading 1 once to your page and keep to use heading 2, heading 3 to other sections. We can also bold, italic, underline even change the color of the text as wish.

Tools for promoting blog

For promoting our blog we have to do something.

The number one task is creating good contents in blog from beginning. Content is the king, we might drive thousands of people to our blog, but if there is nothing to read, they will leave the page. We have to write informative or interesting ideas in to the blog the viewers have tendency to read our blog and suggest for friends through sharing social media sites like twitter, Facebook etc.
Anchor text optimization is the clickable hyperlink. The colored anchor text is most common in websites. Anchor text is known as link title. It is most visible to bots. if we click the word containing anchor text it should go to new page through this activity anchor text help determining the ranking of that the page will receive by search engines like google, yahoo.
If we use headers and bold or grey color keywords makes easier scanning as well as reading.
Synonyms is added to our blog it is very effective.

You can also refer my previous post based on the topic search engine optimization

Neethu P K

Basics of Search engine optimization

2015-07-21T00:11:00.000-07:00

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization or SEO is a process of keep changing the position of a webpage or website in search engine results by using keywords or phrases.

Two types of SEO

1. On page

2. Off page

Basic functionalities

1.Crawling

2.Catching

3.Indexing

Crawling is to find and organise information on the web in what is billions and billions of pages, a search engine deploys software typically referred to as a spider (or a crawler or a bot).

Catching is the process of catch copy of google and saved to database.

Indexing is the process of listing.

Many tools are used for optimization. main tools are google analytic and google webmaster. webmaster tool is service provided by google from where you can get backlink information,crawl errors etc. it is a free tool of google and it is also for communication between us and google.