“How data quality, governance, and interpretation shape AI outcomes and marketing strategy.”

This session explores how data informs AI-driven marketing decisions, why data quality and governance matter, and how marketers can critically interpret AI-generated insight rather than relying on it blindly.

More content like this at Cambridge Marketing College http://marketingcollege.com

“Turning marketing thinking into messages that persuade, align, and inspire action.”

Strong ideas only create value when they are understood, trusted, and acted upon. This session builds practical skills for presenting marketing thinking clearly and confidently to colleagues, managers, and stakeholders.

Why Communication Determines Impact

• Strong analysis alone is not enough
• Good ideas often fail because they are poorly explained
• Influence comes from clarity, structure, and confidence

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw

For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

ChillPod is the Industry’s Most Advanced Chiller, engineered for rapid cooling, consistent temperatures, and quiet, low-maintenance operation. Built with commercial-grade components, it outperforms the systems used by even the biggest names in the industry.

Today's guest on the Neil Wilkins Podcast is Kris Rice, who believes that ChillPod transforms cold immersion into a luxury wellness experience. Kris says, “true recovery starts with true performance.”

Find out more about ChillPod http://thechillpod.co and the benefits of cold water therapy

More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

This session explores how to design campaigns that can be clearly explained, rationalised, defended, and refined. The emphasis is on structure, evidence, and professional judgement — not just creativity.

Why Scrutiny MattersCampaigns are questioned by : Stakeholders; Finance teams; Clients; Assessors; Performance data

Strong planning ensures you can explain every decision clearly.

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

“Choosing the right tools to improve efficiency without losing quality or control.”

This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.

Why Tool Selection Now Matters More Than Ever

AI tools are no longer optional in marketing operations

The challenge is not access, but selection and integration

Efficiency without structure creates inconsistency

Key principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.

More content like this at Cambridge Marketing College http://marketingcollege.com

He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.

From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System https://www.stevefrazier.net/effects-of-caffeine

Know Your Buzz: Daily Caffeine + Symptom Trackers to Map Your Progress https://www.stevefrazier.net/Tools-and-Trackers

You’ll Never Look at a Latte the Same Way Again: The Ultimate Caffeine Chart https://drive.google.com/file/d/1U11zFa11-rYauvszfJY-PGtwakjTb39B/view?usp=sharing

More episodes like this on the Neil Wilkins Podcast https://neilwilkins.online/category/mindful_living/

“How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.”

This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments.

More content like this at http://marketingcollege.com/events

Key mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”

“Moving from tools and tactics to alignment, value, and outcomes.”

This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.

More content like this at Cambridge Marketing College http://marketingcollege.com

Neil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.

From this newly created space and clarity there’s a chance to introduce tools, products and habits that serve your life rather than the other way round.

Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream, reducing downstream dis-ease. The Zona Plus continues to be the biohacker’s choice for full-body cardiovascular conditioning. The Zona Plus uses the proven science of isometric therapy to lower blood pressure and increase nitric oxide throughout the body – naturally.

Use the code Neil100 for $100 off the purchase price and a 90 day return guarantee.

Go to Zona Health http://zona.com to find out more.

Dave Asprey gave the product 5 stars and said, it’s “The best exercise you can do first thing in the morning”.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

“What marketers need to prepare for next”

This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. 

Why 2026 Matters for Social Media

Social media is no longer primarily about broadcasting content.

Platforms are evolving into AI-powered discovery, search, and commerce environments.

Marketers must shift from volume-led posting to intent-led, value-driven engagement.

The Four Forces Shaping Social Media in 2026

According to the research, social media in 2026 is defined by:

AI embedded everywhere

Social platforms acting as search engines

Native commerce and in-platform conversion

A shift from mass reach to trusted communities

More webinars like this at Cambridge Marketing College http://marketingcollege.com

Connect with Dr Christiane Schroeter https://doctorchristiane.com

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Kyle Asperger is the creator of AnarchyForADay.com, where he redefines anarchy as tactical differentiation: teaching leaders how to rethink rules, apply them to their organisations, and carve out their own blue oceans. With a decade of agency experience and a coaching style that’s blunt, spontaneous and unfiltered, Kyle cuts out the fluff and uncovers the truth.

Outside of his coaching practice, Kyle is building a name for himself as a film and television actor and voice artist.

Download Kyle's zero-fluff, action-first guide built for small business and nonprofit leaders https://anarchyforaday.com/free-pdf

Connect with Kyle https://www.linkedin.com/in/kyleasperger/

More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.
Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.

Learning Objectives

Understand how content optimisation works across different channels.

Use AI tools to test and improve existing content.

Analyse performance data to identify areas for refinement.

Apply a repeatable framework for ongoing optimisation.

More content like this at Cambridge Marketing College http://marketingcollege.com

Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change.



Emily answers questions like: How can marketers can make a difference to accelerating the adoption of circular economy? Is circularity a commercial opportunity?


Connect with Emily Hill https://www.linkedin.com/in/ejsimons/

Marketing Playbook for a Circular Economy https://www.ellenmacarthurfoundation.org/marketing/overview

Measuring marketing success for circular business models | Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/marketing/measuring-marketing-success-for-circular-business-models

Insights from the Kantar Sustainable Marketing 2030 study https://www.kantar.com/campaigns/sustainable-marketing-2030

More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887


"How to design and select marketing channels that reflect the diversity of your customer base."

This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.

Why Inclusive Marketing Channels Matter

Inclusive marketing expands both reach and relevance.

64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).

“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.

By the end of this session, you will be able to:

Audit channels for inclusivity and accessibility.

Select platforms that reflect audience diversity.

Apply tools and frameworks for accessible, culturally intelligent communication.

Build inclusivity into every stage of channel planning.

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the discipline. Often Wes find that simplicity is the key and reveals some secrets and debunks some myths in this interesting episode of the Neil Wilkins Podcast.

Connect with Wes Towers https://uplift360.com.au/ for growth tips and blogs.

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

More marketing content like this at Neil Wilkins Online http://neilwilkins.online

Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection.

For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to make marketing automation serve your bigger picture, not the other way around."

This webinar helps marketers use automation to enhance, not replace, strategy. It shows how to align automation with objectives, streamline workflows, and free time for the creative and analytical work that truly drives performance.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

How to build trust, stay ethical, and create lasting impact through your content

Ethical strategies for engagement, trust, and long-term brand integrity

Webinar Objectives

Understand the principles of responsible messaging in social media

Apply global best practices for ethical content creation

Use trusted models to guide inclusive and transparent communication

Identify and avoid common social media missteps

Build content plans that align with your brand’s values

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

In this deep dive into paid and earned media with LLMs changing the entire playing field, David and Neil discuss what marketers and advertisers can do to protect themselves from the fast changing algorithms.

Visit groas http://groas.ai

Visit Neil Wilkins Online http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals.

Connect with Sebastian Chedal
https://www.linkedin.com/in/sebastianchedal/

https://www.youtube.com/@SebastianChedal

https://testfox.ai/

 https://fountaincity.tech/

More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

This session gives practical guidance on how to review campaigns using both traditional metrics and AI-enabled insights. You will learn to analyse dashboards, spot what worked and what didn’t, and make evidence-based recommendations for future activity.

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand.

Frustrated by these recurring nightmares, he founded Fanfare to tackle the problem from both sides: delivering fairness and transparency to fans, and giving brands powerful tools to turn hype into lasting loyalty.

Michael speaks from the trenches—building tools for the chaos, not just commenting from the sidelines. He’s here to dig into hype, loyalty, and what it really takes to earn fans in a world where attention is scarce and second chances are even more rare.

If you want to launch like a legend? Grab Michael’s 5-Step Hype Drop Playbook and get the blueprint behind sell-outs http://fanfare.io/playbook

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost tools

Why Fundamentals Still Matter in 2025

Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.

4.95 billion people use social media globally (DataReportal, Jan 2025).

Effective strategies balance creativity with evidence-based fundamentals.

The PESO Model® was created by Gini Dietrich of Spin Sucks http://spinsucks.com

More webinars like this at http://marketingcollege.com/events

"How brands can lead impactful social campaigns while meeting business objectives"

This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance.

More content and webinars like this at Cambridge Marketing College http://marketingcollege.com

In this conversation on the Neil Wilkins Podcast, Neil and Georg go deep into what marketers and business owners can focus on, to cut through the spam filters, give best customer experience and become more efficient and effective in their work.

Connect with Georg https://beyondwelcome.com/ and book a meeting for an email marketing audit

For more details about AI Automation, visit AI Marketing Summit http://aimarketingsummit.live 

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Connect with Neil http://neilwilkins.online

Lorrie prescribes happy, healthy and wealthy marketing solutions.

Connect with Lorrie Thomas Ross https://lorriethomas.com/contact/

More content like this at Neil Wilkins Online http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Join the AI Marketing Summit http://aimarketingsummit.live

https://gosalesandmarketing.com/ai-strategy-guide/ for free resources to supercharge your marketing with AISubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Join the AI Marketing Summit http://aimarketingsummit.liveMore content like this at Neil Wilkins Online http://neilwilkins.online

Here's the breakdown of the agenda, the speakers and the key reasons why you need to book this into your calendar.

Join the AI marketing revolution.

Full details of the AI Marketing Summit http://aimarketingsummit.live

"Bridge the gap between sales and marketing by understanding the sales process, tools and collaboration strategies."

This session equips marketers with a clear understanding of the modern sales process, key selling techniques, and how to build more effective, aligned campaigns. Designed for marketers who want to become more commercially aware, this session explains how salespeople operate—and how marketers can become indispensable in helping them succeed.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.

More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events

In this session, you will learn:

What machine learning (ML) actually means

The difference between supervised, unsupervised and deep learning

Where ML is already showing up in marketing

How to talk about ML confidently, even if you’re not a data scientist

More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity.

Essential viewing for all who create content and words across all formats, whether for business or leisure.

Connect with Hank Quense https://hankquenseauthor.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI, chaos, fake news and confusion. But in this melee there's still room for authenticity, honesty and clarity.

Visit Thrive Agency http://thriveagency.comConnect with Jimi Gibson https://www.linkedin.com/in/jimi-gibson/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Connect with Nigel Clark for the Sustainability Update

Become Carbon Literate http://marketingcollege.com/eventsFind out more about Cambridge Marketing College http://marketingcollege.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The answers will surprise you because it's not all about advertising and commercials, it's more about your values, brand building and long term discipline and effort.

Visit Hyperzon https://hyperzon.io

Connect with Hristo https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Listen to Vince’s podcast https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 and learn about how to improve your podcasts to support your business.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineNeil Wilkins is the Founder and Host of the AI Marketing Summit http://aimarketingsummit.live

Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.

Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

This session explores how marketers can use AI to drive personalisation while remaining transparent, fair, and compliant. We cover practical strategies, recommended tools, and real-world use cases across the customer journey. The aim is to balance commercial success with customer trust.

AI is customer-centric when it adapts to individual needs, behaviours, and preferences without compromising autonomy or privacy.It focuses on increasing relevance and efficiency while upholding fairness and transparency.

Key priorities:

Respect customer intent

Use data responsibly

Support rather than manipulate

Why Ethical Personalisation Matters

According to Cisco’s Consumer Privacy Survey, 81% of people are concerned about how businesses use their data.Customers now expect personalised experiences, but also expect clear control over their information.

Personalisation without ethics reduces trust, increases opt-outs, and risks legal penalties.

More content like this at Cambridge Marketing College http://marketingcollege.com

Connect with Andy http://kraken.media

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Neil asks, "Where is AI impacting your world of investment, property, disruption and influence. What’s he seeing?", "What does it mean to be a “disruptive entrepreneur” when algorithms and AI are now disrupting us?", "How do you see AI reshaping entrepreneurial identity?",  "Should we, can we, redefine success in an AI-driven world?", "How does an entrepreneur stay ahead of the curve when it’s moving away from us so quickly?", "What’s the role of a thought leader, influencer or consultant, when ChatGPT can give an answer, for free, within seconds?" and, "What should everyone be doing today to prepare?"

Connect with Rob Moore http://robmoore.com and explore Money School http://money.school

For more podcast episodes like this, subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887


“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

Think of AI as your Project Ideation tool, your project co-creator

In this session you will learn:

Why AI projects need structured planning

How to define goals and align with the customer journey

Which tools to use and when

How to build your own beginner-friendly AI marketing plan

More content like this at http://marketingcollege.com

What do you think? Let us know in the comments.

Find out more at Life's Echo http://lifesecho.co.uk

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.

Connect with Satej Sirur https://www.linkedin.com/in/satejs/

Visit Rocketium http://rocketium.com

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Visit Neil Wilkins Online http://neilwilkins.online

Larry and Neil discuss everything from surrendering, having faith, planning for temporary relationships and more, in this fascinating insight into building better relationships with ourselves and with others.

Learn more at Larry Easto website http://larryeasto.com

Connect with Larry on Linkedin http://linkedin.com/in/larryeasto/

More content like this and subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Neil Wilkins website http://neilwilkins.online

Subscribe to the Neil Wilkins Podcast

More Webinars like this at Cambridge Marketing College

Connect with Neil Wilkins

Connect with Chris on Linkedin

Subscribe to the Neil Wilkins Podcast

Learn to craft campaigns that resonate with diverse audiences and support inclusivity.

This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.

More webinars like this at http://marketingcollege.com/events

This webinar is part of Cambridge Marketing College's fortnightly marketing webinar series http://marketingcollege.com/events

Subscribe to the Neil Wilkins Podcast for more similar content https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Visit GenZ Planet https://genzplanet.com/contact-us/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Connect with Erich Archer https://www.cgacreative.com/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Fairness & Bias Prevention – Avoid discrimination in AI-driven decisions.


Transparency & Explainability – Make AI processes understandable to users.


Privacy & Data Security – Ensure responsible handling of consumer data.


Accountability & Governance – Define who is responsible for AI decisions.

The Future of Ethical AI in MarketingAI ethics is not just a compliance issue—it’s a trust-building strategy.

Responsible AI will define the brands that last.

“AI is the future. But the future must be ethical.” – Tim Berners-Lee

More content like this at http://marketingcollege.com/events

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses.

In this conversation we explore how to increase content visibility.

Connect with Emily Aborn https://emilyaborn.com/instagram/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations.

More webinars like this at Cambridge Marketing College http://marketingcollege.com

If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity.

Connect with Daniel https://www.underthein.com/http://dysko.co

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses.

Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/

Brittany’s website http://www.viiision.com/

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Bobby is excited to launch “Planet Symposium”. These events will provide teachers with direct access to guest lecturers including scientists, environmental leaders, and frontline change-makers, offering firsthand insights necessary to prepare students for careers in green tech and STEAM fields.

Planet Bonehead is used in classrooms across 86 countries, empowering the next generation to build a sustainable future.

Visit Planet Boneheadhttp://planetbonehead.com

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

More content like this at Neil Wilkins Online http://neilwilkins.online

Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points."

Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/

Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

More content like this at Neil Wilkins Online http://neilwilkins.online

• Understand why responsible marketing matters in 2025.
• Explore key theories underpinning responsible marketing.
• Learn actionable steps to implement transparency and authenticity.
• Review practical use cases and results.

More webinars like this http://marketingcollege.com/events

Connect with Neil Wilkins http://neilwilkins.online

For daily marketing insights, connect with Merag https://instagram.com/immerag/

More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/

Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Drawing from an extensive background in sales and marketing, Marc has focused on leveraging software to digitalise and streamline business processes with a special focus on influencer marketing strategies.

Connect with Marc https://www.linkedin.com/in/marc-hillander-41658652

More content like this at Neil Wilkins Online http://neilwilkins.online

What is Mindful Leadership?

Why Mindful Leadership is Essential in Marketing

Core Attributes of Mindful Marketing Leaders

Emotional Intelligence in Marketing Leadership

The Role of Vision in Mindful Leadership

Key Professional Skills

Personal Attributes to Cultivate

Developing Resilience as a Leader

The Power of Clarity in Leadership

Leading with Empathy in Marketing Teams

The Science Behind Mindfulness and Leadership

Techniques for Practising Mindful Leadership

Navigating Crises with Mindful Leadership

Innovation Through Mindful Thinking

Driving Inclusion and Diversity

Managing Energy, Not Time

Leading by Example

Mindful Communication Strategies

Active listening and non-verbal cues.

Integrating Mindfulness with Marketing Metrics

Linking mindful leadership to ROI and KPIs.

Overcoming Barriers to Mindful Leadership

The Future of Mindful Marketing Leadership

More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

For further advice, connect with David https://launch1st.tekyz.com

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Connect with Robert http://simplybefound.com

Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach.

Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be taking, Larry helped them understand their current situation in order to make the most appropriate decisions to achieve their desired results.

The heart of his work lies in experiential learning, the principles of which he applies to help clients develop and apply their own solutions to their issues and opportunities.

Preferring to empower clients to meet and overcome their challenges over telling them what they should do, Larry endeavours to equip them with the right tools to make informed decisions.

He has authored over 30 books, eBooks, and video courses since 1993, sharing practical strategies for professional and business growth.

Connect with Larry http://larryeasto.com

More content like this https://neilwilkins.online/category/marketing-career/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Connect with Samantha Jewel http://urth.io

More content like this https://neilwilkins.online/category/marketing-sustainability/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

What has he learned, his favourite episodes and more, in this 'turning of the mic' episode.

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Connect with Neil Wilkins http://neilwilkins.online

Gregg Braden’s philosophy, is that resilience thrives when we build "spare capacity" into our daily lives — time set aside to pause, reflect, and recharge. By integrating moments of stillness and intentional breaks, you create space to process challenges calmly and make more considered decisions. This practice of adding margin not only preserves energy but also strengthens your ability to adapt thoughtfully, navigate disruptions with ease, and respond to new opportunities with clarity and creativity.

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(Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.)

With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, Michael brings a wealth of knowledge and practical insights to his clients. His career spans across technology giants like T-Mobile, Qualcomm, and Sony, where he has driven groundbreaking product launches, grown existing businesses, and captured new markets.
In this conversation with Neil Wilkins, they explore why marketing has drifted into communications and digital, leaving product in its wake and how marketers waking up to the power of product marketing can steal a competitive advantage.

Connect with Michael https://www.breakapencil.com/

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Connect with Nick https://www.loudcanvas.com/

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Neil and Michael discuss how AI is transforming the mortgage lending industry and the wider financial services sector across the world. Connect with Michael https://addy.so/ More content like this https://neilwilkins.online/category/metaverse-marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think.

Charlie shares ideas, tips and strategy for making the most of outdoor marketing.Connect with Charlie https://www.onescreen.ai/

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They also discuss the importance of not only waiting to see AI embedded in your favourite technology and tools, but also proactively educating and up-skilling in emerging tech and opportunities and platforms. This balance should ensure you are ready and able to leverage the opportunities for your business to establish a competitive edge.

Connect with and follow Naveen Krishnan https://www.linkedin.com/in/navintkr/

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Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO.

Connect with Sylvia on Linkedin https://www.linkedin.com/in/sylvialepoidevin/

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2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops.

3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement.

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- AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement.

- Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation.

- Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts.

- Track Your Results: Use metrics to refine and optimise personalisation strategies.

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Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/

Visit the Mindful Collective http://mindfulcollective.net

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Definition of Time Management

Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and maintain a healthy work-life balance by making the most of the time available.

Time management, scheduling, and prioritisation apps

Trello – A highly visual project management tool that uses boards, lists, and cards to organise tasks. It’s excellent for tracking workflows and prioritising tasks using drag-and-drop functionality.

Todoist – A powerful task manager that lets you create tasks, set deadlines, and prioritise them. It also includes features like recurring tasks, productivity tracking, and integration with other tools.

Asana – Designed for teams but also great for individuals, Asana helps manage tasks and projects with clear workflows and deadlines. It has built-in prioritisation tools, allowing you to focus on the most important tasks.

Clockify – A time tracking tool that allows you to monitor where your time is being spent, helping you improve productivity and understand how long specific tasks take.

RescueTime – This app runs in the background of your devices and tracks your activity, giving you insights into how you spend your time online and offering tools to help you set goals and stay focused.

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1. Prioritise User Experience (UX) and Core Web Vitals

Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability.

Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey.

2. Leverage AI Tools for Keyword Research and Content Creation

Why: AI-driven tools can significantly enhance SEO by identifying search trends, clustering keywords, and generating optimised, relevant content.

Next Steps: Use tools like Surfer SEO, Clearscope, and Frase for AI-powered keyword research and content gap analysis. Focus on producing high-quality, optimised content that satisfies both user queries and AI-driven algorithms.

3. Optimise for Voice Search and Emerging AI-Driven Platforms

Why: With voice search growing and AI-first search engines like Perplexity rising, optimising for conversational queries and AI-generated results is crucial.

Next Steps: Target long-tail keywords and question-based content for voice search, implement schema markup to enhance AI understanding, and start monitoring AI-first search platforms to refine your SEO approach.

These steps combine traditional SEO techniques with emerging AI opportunities, ensuring your content remains visible and competitive across evolving search platforms.

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• Lessons Richard learned from 20 years in marketing
• Moving from permanent to fractional marketing
• Staying curious and the habit of continuous learning
• How to listen to the customer and more effectively communicate strategically
• Why marketing needs to be better at marketing itself

Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle? The insights from this conversation will certainly be food for thought. Connect with Richard http://www.sopheramarketing.co.uk/ and https://www.linkedin.com/in/richardlevy1/ Visit Cambridge Marketing College http://marketingcollege.com More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

“Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.”

Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance.

Connect with Gao https://bit.ly/Orgasmicclarity

More content like this at Neil Wilkins Online https://neilwilkins.online/category/self-awareness/

Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle discovered the magic of uncovering new things from people who shared similar tastes to him — even if they lived a world away.

It was during this journey that he began building OmList — a movie recommendation app that matches people to their new favorite films. Kyle's work lives at the intersection of art and technology: he went from writing movies to building technology that helps users find them in a beautiful way with OmList.

OmList is a movie recommendation app that matches you to your next favorite film by swiping and battling movies. As you interact more with the app, the behind-the-scenes magic creates a deeper and more complex profile of your movie taste. Then you’ll find better recommendations sourced from the lists of other movie lovers like you.

Try OmList app https://www.omlist.io/

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"Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.”

"Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engaging with your community, and staying true to your authentic self. Personal branding is not a one-time effort but a continuous process of refinement and engagement.”

For more content like this visit Cambridge Marketing College http://marketingcollege.com/events

Learn more with Cambridge Marketing College http://marketingcollege.com

Author, TEDx Speaker

https://thejasonbrowne.com/

Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership.

In this conversation, Neil and Jason discuss honesty, the importance of non-judgment, how to find your top 3 privileges, and when it’s vital to understand how privilege works with gratitude.

Watch Jason Browne’s TEDx talk https://youtu.be/Bk8rUb04pKI?si=_FksaP9panyPO6fg

For more content like this, visit https://neilwilkins.online/category/mindful_living/

Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way to ensure progress towards a better planet.

Neil and Matthieu discuss how to ensure soil quality, good lawn care, diverse planting and more. If you have a large estate or a postage stamp-sized back yard, there are so many things you can do to help your garden save the world.

Stay connected and follow Matthieu’s journey:

Socials

Calendly link: https://calendly.com/garden-of-your-dreams/30min

Personal Instagram - https://www.instagram.com/matthieumehuys/

Paulownia Landscape Architects - https://www.instagram.com/paulownia_la/

Facebook - https://www.facebook.com/matthieu.mehuys

Tiktok - https://www.tiktok.com/@valley.of.eden3

Linkedin: https://www.linkedin.com/in/matthieu-mehuys-64b0b5111/ 

Websites

Landscape Design - https://www.paulownia-la.com/

Book - https://www.12lawsofnature.com/

Masterclass Garden of Your Dream - https://www.gardenofyourdreams.com/

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This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast.

Connect with Oleg on LinkedIn https://www.linkedin.com/in/oleg-romanov/ Oleg and on Instagram https://www.instagram.com/flash_007_/

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VP of Operations at FMO Media https://linktr.ee/rebeccacureton

Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and developing effective systems. Rebecca is a firm believer in empowering others. Her goal is to foster stronger leaders, cohesive teams, and well-rounded individuals. leveraging over a decade of experience in Digital Marketing and Operations to empower teams, build relationships, and develop winning strategies.

Neil and Rebecca talk about data-driven strategy, project management and operations, remote team management, and leadership empowerment.

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Founder of Apollo 21
 https://apollo21.io/

Danny has developed a habit of helping companies create new products & services and launch new ventures. He’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative. Danny is the founder of Apollo 21, a company which sits at the intersection of a business consultancy, a product design studio, and a venture studio. Apollo 21 helps companies foster innovation, leverage venture-driven growth, and remove barriers to scale by building technology that solves complex business and operational challenges.

Neil and Danny discuss entrepreneurship, venture-building, what it takes to run a company, how to combat imposter syndrome.

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In Colin and Neil’s previous two podcast conversations, they discussed Overcoming Fear and the Psychological Impact of AI. Today they meet again to discuss, how to find your greatest potential. When exceptional individuals get stuck at critical transition points in their lives, Colin assists them to deconstruct the often self-limiting narratives in their heads that have been running on repeat and amplifying through their lives. Colin believes that reconstruction of a new narrative allows everyone to thrive in their purpose at home and in their business.

Neil and Colin talk about the techniques and thinking behind rebuilding the unlimited you.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online and subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics based on your specific needs and capabilities.

Prepare and Analyse Data: Collect and preprocess your data using tools like Trifacta, and apply relevant predictive algorithms to uncover actionable insights.

Implement and Optimise: Deploy your predictive models, monitor their performance, and continuously improve them with platforms like H2O.ai to enhance customer engagement and marketing ROI.

Cambridge Marketing College http://marketingcollege.com

Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Janet talks to Neil Wilkins in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and uncovering innovation and opportunity.

Janet's research and books explore how to close the generational and digital divide, by empowering Millennials, GenX and Boomers in the workplace. Her upcoming book helps us to understand the younger workforce, what motivates them and what makes them tick.

Connect with Janet Granger http://janetgranger.com and for free online mentoring and coaching for early-career marketers, visit Marketing Career Mentor http://marketingcareermentor.com

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AI agents are software programs that use artificial intelligence to perform tasks typically requiring human intelligence. This includes natural language processing, learning from data, and making decisions.

For more content like this visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

For AI Marketing courses and certification, visit Cambridge Marketing College http://marketingcollege.com

The College runs a monthly carbon literacy and marketing sustainability training day http://marketingcollege.com/events which is accredited by the Carbon Literacy Trust.

Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/

Find out more about TEDx Bristol https://www.tedxbristol.co.uk

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Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing strategy and tactics.

Check out Bo's work (businesses) http://archieboy.com (books) http://bobennett.com

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Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success.

Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best practice methods of gaining a deep self-understanding, that can drive success in business and every day life, no matter what life throws at us.

Free resources and e-book to upgrade your mindset and wellbeing https://www.yoga-anatomy.com/contact

Connect with Nisha on Linkedin https://www.linkedin.com/in/nishasrivastava/

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Connect with Ben Bohman https://www.linkedin.com/in/benbohman/

Stratishield AI http://www.stratishield.ai/

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The State of LinkedIn Marketing in 2024

Over 1 billion members worldwide

55 million registered companies

93% of B2B marketers use LinkedIn for content marketing

Buyers on LinkedIn have 2x the buying power of the average web audience

LinkedIn's Newest Features for Marketers

LinkedIn Creator Mode

Collaborative Articles

Verification badges

Swipe-up links in LinkedIn Stories

#Hiring and #OpenToWork profile frames

Hashtags indexed in comments

More content like this at Neil Wilkins Online http://neilwilkins.online

*note that Linkedin has removed the option to toggle the Creator Mode on/off and now it's about publishing exceptional content to 'qualify' for content mode features if this setting wasn't already enabled in your account

For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges.

As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challenges.

In this conversation with Neil Wilkins, Marcus highlights key elements in overcoming marketing challenges, such as:

Setting Priorities

Making Clear Decisions

Establishing Weakest Links

Avoiding Pseudo Productivity

Thinking and Self-Reflection

Connect with Marcus https://marcusschaller.com/

Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relationships with customers.

Called the “Zen Master to Digital Marketers” by Forbes, Bryan Kramer is a renowned business strategist, global keynote speaker, executive trainer and coach, two-time bestselling author and Forbes contributor.

He is CEO of H2H Companies, an executive coaching company, and co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001, which earned a spot as one of the “Fastest Growing Companies” by the Silicon Valley Business Journal.

Connect with Bryan Kramer http://bryankramer.com

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Neil believes that market disruption will become a necessity in the mindset of the modern marketer.

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"Think of podcasting as the new radio, but one where you control what plays, when it plays, and how often it plays." Jane Lee, Podcast Consultant

As of 2024, there are over 2 million podcasts with over 48 million episodes available globally.

75% of UK adults are familiar with podcasting, with 25% listening weekly.

Podcasts can increase brand recall by 80%, making them a powerful tool for marketers looking to deepen engagement with their audience.

More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Through a life of drugs, loss and a near death experience, just moments from his own suicide, Ash describes how by enduring these challenges and embracing surrender, he has been able to carve out a new life, filled with hope, optimism and new found understanding of life’s journey.

Key Moments:

15:20 Moments from suicide

22:30 Returning from a near death experience #NDE
26:16 The long term impact

(The audio quality of this podcast episode is not great. But because of the importance of the subject matter, Neil and Ash, still wanted to offer it to you.)

More content like this http://marketingcollege.com/events

BizHack is all about helping businesses grow without losing their soul in the process. Dan’s journey has given him some great insights and stories on everything from AI in marketing to navigating the metaverse and making marketing more sustainable.

Elevate your digital marketing skills with Dan's comprehensive courses. Transform your small business with strategies that drive real, sustainable growth. Schedule a call with Dan and help your business grow faster https://calendly.com/bizhack/meetdan15

Learn more about BizHack https://bizhack.com/marketing-masterclasses/

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Nancy Zare, alternatively known as The Sales Whisperer, makes sales conversations comfortable and profitable for service-based professionals.Nancy teaches people how they can close over 50% of their sales calls, get so busy that they have to turn down prospects and get to pick and choose who they bring on as clients. THIS sounds like a story worth hearing.

Connect with Nancy https://www.linkedin.com/in/ACoAAAEY0MUBeMOaZBkENgyjdAvT7Ts1qn6uixg?

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Money Matrix, with Rob Moore https://youtu.be/_6KKSYgpRng

Some of the key learning for brands are: 

1. Sport is not automatically a force for good despite what we’re often told. It can divide, control, abuse and exploit.

2. Sport doesn’t have to be just a branding exercise that slowly changes opinion over time.

Sport can be used strategically in the short-term to directly change behaviour.

3. Sport is inherently connected to politics, the question is not whether sport should be political, but who controls the politics in sport. If brands are not in charge of their political message in sport, someone else is. 

4. Politics is not a safe space where brands can be blindly neutral. The idea that by not acting you can’t offend anyone no longer exists. Brands need to be clearer than ever on why they’re in sport and what they’re trying to achieve. If they don’t have this clarity it’s very easy to get swept up in someone else’s narrative.

5. Stand for something not next to something. Be clear as to why you are using sport. If you are merely badging a property, you are at risk of your brand being hijacked by someone else’s story.

6. Sport can be a platform for your brand to help combat climate change. Brands can capture people’s attention in a way that inspires hope, not shocks them into fear.

Politics - There are many who argue that sport and politics shouldn’t mix. In truth, sport and politics are intertwined. They are impossible to separate as long as we play national anthems and fly jets over stadiums, or indeed we continue to support teams that represent our local identity. Brands, whether wittingly or not, are partially responsible for this rise in politically charged athletes.

Climate - We know the importance of the fight against climate change and sport is once again intertwined with it. Firstly, because sport is a victim of climate change. Sporting events are being cancelled or disrupted at both a professional and grassroots level. Sport isn’t just a victim of climate change however, it is a contributor. It is estimated that sporting events alone create 30m tonnes of CO2 a year, that’s about the same as Denmark. This doesn’t include travel around the events, just the events themselves. But Sport also has the potential to be part of the solution. Sport is a platform that can still generate a huge collective audience watching the same thing at the same time.

Cost of Living - The destabilised political landscape has made the cost of living crisis more painful. This crisis is affecting people in different ways and we are seeing a breakdown in customer experience across travel, hospitality, health and utilities. As economic hardship increases the gap between those who can access sport regularly and those who can’t continue to grow. At the moment, sport has the power to deepen regional and socioeconomic divides and can worsen the inequality we see in the cost of living crisis.

https://darkhorses.com/

Gee is a Fellow of the Chartered Institute of Marketing, marketing professor at 2 business schools, and a 'recovering perfectionist'.

Listen to marketing opinions you may never have thought of before, in this interesting conversation.

Connect with Gee https://www.linkedin.com/in/ranasinha/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

The system, available to download for free, from Content Only, https://contentonly.au/ gives business owners, marketers and content creators, a powerful framework from which to make optimal use of people-centric content, for business development and brand growth.

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Visit Neil Wilkins Online http://neilwilkins.online

"AI is the future, not just of technology, but of humanity." (Quote: Stephen Hawking)

“AI takes traditional process mapping to the next level by automating inefficiency discovery, enabling real-time monitoring, and generating actionable process improvement insights - all at a speed and scale not possible with manual methods alone. This empowers businesses to streamline processes, reduce costs and boost overall operational efficiency.”

Find out more with Neil Wilkins http://neilwilkins.online in this webinar recording with Cambridge Marketing College http://marketingcollege.com/events

We learn from Chris how to share the passion with your staff, scale a business, take risks, practice data-driven decision making and limit self-doubt.

Chris is the founder of some of the UK's leading mortgage brands.

Connect with Chris

Subscribe to the Neil Wilkins Podcast

Former professional musician, turned speaking teacher to some of the most effective professional speakers in the world, Steve guides us on how best to approach the stage, an important meeting and a challenging audience.

Download a copy of Steve's book More content like this Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

By separating inner and outer measures of success we will understand our core purpose and how to enjoy every moment of every day.

Visit Liam Naden http://liamnaden.com

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Neil Wilkins is joined by Urban Farm Podcast host and permaculture guru, Greg Peterson, to help us in understanding permaculture.

Visit Healthy Soil Hacked to find out more

More content like this at The Mindful Collective

Subscribe to the Neil Wilkins Podcast on your favourite podcast platform

Tactical Response: Stay informed on emerging trends.

For more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

"Email has an ability many channels don't: creating valuable, personal touches—at scale." – David Newman

This quote encapsulates the essence of your webinar's message by highlighting the unique blend of personalisation and scalability that email marketing, especially when automated, can achieve. It sets the stage for a deep dive into how automation can transform email marketing into a highly effective and efficient tool for engaging audiences, fostering a narrative around innovation, personalisation, and efficiency in the digital age.

Top Considerations for Email Automation:

Segmentation

Customer Journey

Call To Action

Platform

Continuous Improvement

"In the world of email, engagement is the currency of choice. Invest wisely, automate intelligently, and watch your relationships and results flourish.”

More content like this http://marketingcollege.com/events

People+Product+Passion+Profit = ROI Growth

Eric is the host of The Remarkable Marketing Podcast and you can connect with him at http://workverse.com

Neil Wilkins Online http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, Philippa Gamse discusses how to avoid the typical vanity metrics in your website analytics and how to see the improvement opportunities that lead to commercial success.

Visit WebsitesThatWin https://websitesthatwin.com

More content like this Neil Wilkins Online http://neilwilkins.online

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For more content like this, visit Neil Wilkins Online http://neilwilkins.online

A well-regarded definition by Crane and Matten (2016) in their book "Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization" is as follows:

"Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed."

This definition highlights the importance of ethical decision-making in various aspects of business operations, from how companies interact with stakeholders to how they manage environmental and social impacts. It underscores the idea that ethical considerations are integral to managing corporate citizenship and sustainability, especially in today's globalised economy.

"Join me in shaping a future where ethics and commerce don't just coexist; they synergise for greater success. Let's commit to making ethical marketing a cornerstone of our commercial strategies, enhancing brand loyalty, and building a sustainable future for all." Neil Wilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com

In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services:

1. Target the right buyer

2. Spotlight the problem

3. Envision the outcome

4. Showcase the solutions

5. Plot the next steps

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, author of Awakenings, Ray Catania, describes his life, near death experience and how mindfulness, listening and flowing with energies has enabled profound experiences.

Connect with Ray http://raycatania.com Awakening Series on Amazon https://www.amazon.com/dp/B08RWM4YXT More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Connect with Naja at Parrots Lab http://parrotslab.com and explore conversational AI.

More content like this at Neil Wilkins Online http://neilwilkins.online

Roy's podcasts explore many controversial topics in health, politics and society and as such he has been removed from a host of well known platforms and social networks.

With knowledge of how the system works and how to still leverage the power of podcasting, Roy is well placed to guide us on podcasting best practice.

Connect with Roy Coughlan https://bio.link/podcaster Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Use Storytelling to Make Data Compelling: Transform raw data into a narrative that illustrates the marketing journey and its outcomes. Use storytelling techniques to make the data more relatable and impactful, ensuring that the value of marketing is clearly communicated.

Foster Cross-Departmental Collaboration: Strengthen the relationship between marketing and other departments by showing how marketing supports their goals. Encourage regular communication and collaborative projects to build a more integrated approach to business challenges.

Neil Wilkins discusses these tips and more in this webinar recording for Cambridge Marketing College's fortnightly webinar series http://marketingcollege.com/events

For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Nate and Neil explore everything from profiles, priorities and creator mode to best practice for business development and sales.

Connect with Nate Morse http://natemorse.com

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

Key Points include:

Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth, customer engagement, and campaign effectiveness.

Highlight Key Achievements and Learnings: Focus on the most impactful results and learnings from the year. Use visual aids to emphasise successes and also candidly address areas for improvement, offering a balanced view of the year's performance.

Tailor the Content for Your Audience: Understand the needs and interests of your audience, whether they are management teams or clients. Customise the report to highlight the information that is most relevant and valuable to them, using language and visuals that resonate with their perspectives.

This webinar is part of the support for apprentices at Cambridge Marketing College

Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may transform how we serve customers, run our businesses and our marketing.

Connect with Alexander https://www.linkedin.com/in/adridder/ https://twitter.com/adridder

For more content and interviews like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins http://neilwilkins.online

At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024.

Connect with Colin Kingsmill https://colinkingsmill.com

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

More content like this at Neil Wilkins Online http://neilwilkins.online

That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo.

Global Bay Design founder Jon Basker, talks to Neil Wilkins about the hidden carbon in your supply chain and how to go about hosting climate positive websites.

For full details about ensuring the digital part of your supply chain is climate positive, visit Global Bay Design http://globalbay.design

For an example of a climate positive website, visit The Mindful Collective http://mindfulcollective.net

Embrace the Power of Storytelling: Use narratives to enhance the impact of your visuals and create lasting memories.

Craft Compelling Story Arcs: Build tension and deliver a climactic finish that resonates with your audience.

Bridge Visuals and Emotions: Connect what the eyes see with what the heart feels through emotive storytelling.

Use Metaphors and Symbols: Add depth and layers of meaning to your stories through thoughtful symbolism.

Stay Adaptable and Innovative: Keep abreast of emerging trends and technologies in storytelling.

These tips and many more, as well as 3 incredible techniques for writing like a Hollywood scriptwriter or best selling author, are also included in this webinar recording for Cambridge Marketing College apprentices http://marketingcollege.com

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow their business in these tough economic times.

According to Beate there is ample opportunity out there to be realised, we just need to be more honest, smart and pragmatic to make it happen.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximise profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower and overcome adversity. Her super skill is working with unique personalities and big thinkers and building executable systems.

Connect with Beate Chelette https://beatechelette.com and find your number one growth blocker https://growthblockerquiz.com/

In this episode of The Neil Wilkins Podcast, Pamela talks to Neil about AI Writing Tools. How to strategise with them, ethically, and how to use them, tactically, to improve content marketing efficiency and effectiveness.

As we all search for best practice in AI writing techniques and planning, this conversation will give you a host of ideas and tips for how to optimise your time and energy in this emerging hot topic.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Find Pamela's books, articles, and resources at PamelaWilson.com http://pamelawilson.com

Top 5 Tips for Boosting Growth on a Budget

Focus on Lean Marketing

Harness Digital Marketing and SEO

Embrace Partnerships and Networking

Measure and Adjust

These and many more techniques are discussed in this practical webinar recording for Cambridge Marketing College http://marketingcollege.com/events

To connect with Kyle, visit https://blueshirtcoaching.com/

Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

For more content like this, visit http://neilwilkins.online

For more details, visit The Anti-Greenwash Charter website http://antigreenwashcharter.com

For more sustainability content like this, visit The Mindful Collective website http://mindfulcollective.net

For more content and discussion with Neil Wilkins Online http://neilwilkins.online

Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives.

Eat My Words: www.eatmywords.com

Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book

Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/

Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class

How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course

LinkedIn: www.linkedin.com/in/alexandrawatkins/

Before & After Name Makeovershttps://vimeo.com/508625645?share=copy

More content like this http://neilwilkins.online

AI content creation is a new way to think about content marketing, but Nico and Neil caution against thinking it's the ultimate answer and believe that a combination of AI and human input is essential to preserve quality, authenticity and integrity.

For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

Connect with Nico Lagan https://plproduction.co/tacblueprint/

Overview of the Session:

Defining Ethical Behaviour and Integrity

The Importance of Ethics in Business

Building an Ethical Organisation: Strategies and Leadership

Case Studies: Ethics in Action

Tools and Resources for Ethical Practice

For more webinars like this visit http://marketingcollege.com/events

"Digital Data Security refers to the comprehensive set of policies, procedures, and technological measures implemented to safeguard digital information from unauthorised access, disclosure, alteration, or destruction. This ensures the confidentiality, integrity, and availability of data as it is stored, transmitted, or processed."

Neil Wilkins and Mark discuss the future of content and how to future-proof yourself today as we move into a world of audio, AI and metaverse content, where relevance, timeliness and personalisation is essential.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Mark Herschberg's Website Links

Brain Bump app (Brain Bump app)     https://play.google.com/store/apps/details?id=com.brainbump&hl=en_US&gl=US (Android)   

https://apps.apple.com/us/app/brain-bump/id1616654954 (Apple)

https://brainbumpapp.com/#video (Brain Bump 90 second video)

https://www.cognoscomedia.com/articleshttps://www.thecareertoolkitbook.com

Mark Herschberg's Social Media

Linkshttps://www.linkedin.com/in/hershey/

https://twitter.com/CareerToolkitBk

https://www.facebook.com/TheCareerToolkitBook

https://www.instagram.com/thecareertoolkit/

https://www.instagram.com/CognoscoMedia

https://www.facebook.com/cognoscomedia

https://twitter.com/Cognoscomedia

https://www.linkedin.com/company/cognosco-media/

As AI creates our content, automates our processes and starts making marketing decisions on our behalf, are we getting further away from the customer and ruining the relationship?

Unifire.ai Founder, Max Gutsche, thinks not.In this fascinating conversation on the Neil Wilkins Podcast, we hear about how Generative AI is opening up incredible opportunities for listening to customers, creating on-brand content at scale and for potentially deepening customer intimacy, at the same time as saving resources in our businesses.

Try out http://unifier.ai for yourself and connect with Max Gutsche at https://www.linkedin.com/in/maximiliangu/

For more episodes like this, subscribe to the Neil Wilkins Podcast at https://podcasters.spotify.com/pod/show/neilwilkins

For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Kyle's book Right Now Leadership https://blueshirtcoaching.com/book covers key takeaways that can be immediately applied in various leadership scenarios, as well as real-world anecdotes and examples that illustrate the concepts in the evolving landscape of leadership in today's dynamic world and the skills required to thrive.

Connect with Kyle at http://blueshirtcoaching.com

More content like this with Neil at http://neilwilkins.online

These and many more tips are shared by Neil Wilkins' guest Nicky Billou. Nicky is an international best selling author and thought leadership guru, who leads eCircle Academy http://Www.eCircleAcademy.com/appointment

He is the host of the #1 podcast in the world on Thought Leadership, The Thought Leader Revolution http://TheThoughtLeaderRevolution.com and he has interviewed over 300 of the world’s top Thought Leaders.

For more conversations and content like this, visit Neil Wilkins Online http://neilwilkins.online

"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler"

Customers won't come just because you build it. You have to make the connection." - Jay Baer

Top Tips for Effective Digital Marketing

"Digital marketing is ever-evolving. Stay informed, stay adaptable, and most importantly, stay customer-centric."

Stay Informed: Digital marketing is dynamic. Ensure you are up-to-date with the latest trends, tools, and algorithms.

Listen to Your Audience: Feedback, both positive and negative, is invaluable. Regularly solicit it and act upon it.

Be Consistent: Whether it’s content posting, responding to customers, or launching ad campaigns, consistency is key to building trust and brand recognition.

For more content like this, visit http://marketingcollege.com

Colin is the Co-Founder of Whole Human Coaching and invites everyone to continue the conversation by connecting with him at Colin Kingsmill https://colinkingsmill.com/

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Trevor W. Goodchild has worked at Facebook, then later Meta for years and is a Facebook ad policy specialist. He helped launch the Xbox 360 for Microsoft, worked at Apple and his most recent project at Facebook was announced by Mark Zuckerberg. Goodchild specialises in Facebook bans, and has worked with the engineers who created the automations that shut down Facebook ad accounts. He's worked with SMBs to billionaires and celebrities including ad agencies of Tony Robbins, Harv Eker, Dean Graziosi, and more. Called the "horse whisperer" of Facebook ad policy, Trevor shares a host of Insider Tips for mastering Facebook Advertising.

You can book a free discovery call with Trevor at https://calendly.com/trevorwgoodchild/facebookexpert and more free information is available on his blog at https://jetskishaman.com

For more content like this visit Neil Wilkins Online at http://neilwilkins.online

Create a Priority List: Begin each day with a to-do list, categorising tasks based on urgency to streamline your work process and reduce feelings of being overwhelmed.

Set Clear Work Boundaries: Establish definite start and end times for your workday to prevent burnout and maintain a clear distinction between professional and personal life.

Embrace Regular Breaks: Implement techniques such as the Pomodoro Technique (25 minutes of focused work followed by a 5-minute break) to enhance productivity and reduce mental fatigue.

Dedicate a Workspace: If working from home, set aside a specific area solely for work to help mentally differentiate "work mode" from "home mode."

Unplug Regularly: Designate specific times in the evening where you disconnect from work-related communications to nurture your personal space and maintain mental peace.

Focus on Physical Health: Incorporate short exercises or stretching routines into your daily regimen to foster better physical health and reduce the repercussions of a sedentary lifestyle.

Mindful Eating: Steer clear of desk lunches and dedicate time to enjoy your meal, fostering better digestion and providing a much-needed break.

Digital Detox: Schedule specific periods to stay away from digital devices, aiding in reducing mental clutter and promoting a focused mindset.

Open Communication: Don't hesitate to communicate your needs and boundaries to your team or manager, fostering understanding and potentially leading to workload adjustments.

Dedicate Time for Yourself: Ensure to set aside personal time for hobbies or relaxation, serving as a stress-reliever and nurturing personal growth.

Implementing these tips can significantly enhance work-life balance, promoting a happier and healthier lifestyle. It's advisable to start with one or two of these strategies and gradually add more as you adapt, crafting a balanced life tailored to your needs.

For more content like this visit Neil Wilkins Online http://neilwilkins.online

This webinar was recorded for Cambridge Marketing College http://marketingcollege.com

“What is the number one reason people, companies, and their products fail? It's the opposite of the reason people, companies,  and their products succeed. And it's the core of your brand. If people don't buy into this, they won't buy anything else.”

Neil Wilkins talks to Kurian Tharakan about culture, religion, core values and belief systems, the hero of your story being your customer, and how to craft stories that are so compelling, your products and services are merely the tools for enabling the successful journey together. 

The Seven Essential Stories Charismatic Leaders Tell:

1. Creation and Origin - how did you begin
2. Identities Beliefs and Values - what drives you and never violate
3. Big Idea - your central guiding concept around which everything rotates
4. Enemy We Face - elements or challenges to solve, for which you are for or against
5. The Mighty Wins - the macro trends upon which you ride
6. Journey We Must Undertake - the next steps you’ll take the audience on
7. The Why We Will Win Story - the process including the keystones that guarantee the win

Get a copy of Kurian’s book at https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44

Connect with Kurian and download the 7 Essential Stories infographic at https://strategypeak.com/

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Starting with Equipment

Setting Up a Studio

Selecting Interviewees

Scripting

Recording Platforms

Editing Your Podcast

Publishing & Distribution

Promotion

Building an Engaged Audience

Benefits of Sponsorship

Monetising Your Podcast

Measuring Success

"Your voice has the power to shape a brand."

For more content like this, visit http://marketingcollege.com

In this episode of the Neil Wilkins Podcast, Bryan and Neil discuss how to grow a successful business through passion, organic content and truly listening to customer feedback, not on an infrequent basis, but literally every day. “Don’t get mad about the results you didn’t get, from the work you didn’t do”, says Bryan.

Bryan advocates we should “Use social media as an Activation Channel, rather than for customer acquisition” and this philosophy is a testament to the building of his online community and the engagement with all stakeholders, that fuels his business growth.

On the topic of using social media in an organic growth strategy, Bryan is clear that we all need to help our customers to feel we have a “live thriving business that I want to do business with."

Visit GreenPal http://yourgreenpal.com

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Founder of Everboost, Tobi Chapman, joins Neil Wilkins to talk customer retention and the importance of crafting post-purchase experiences.

Neil and Tobi discuss how you approach the challenge of keeping content fresh and engaging, especially when sending out frequent email or SMS campaigns to customers.

They share how you can achieve genuine personalisation in marketing campaigns and where AI fits in an integrated tech stack with data collection and analysis at the core.

Tobi shares his recommended tools and platforms for brands looking to improve their retention and the role that storytelling plays in retention marketing for DTC brands, especially in the skincare and supplement sectors, in which he specialises.

Tobi also shares his top three pieces of customer retention advice:

• Focus on the post-purchase experience to reassure the customer of their decision
• Use your data collection in implementing your strategy
• Reach out and listen to customers and then respond to what they say

Visit Everboost http://everboost.co.uk

Connect with Tobi https://www.linkedin.com/in/tobichapman/

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Whilst focused on the College learning experience, there is value for everyone in this podcast episode as Neil explores the benefits of personal connection, being proactive and engagement with professional communities.

For more content like this, visit Neil Wilkins Online.

Join Neil Wilkins for this introduction to outdoor advertising and learn how it might fit within your customer journey to open up new possibilities for attention, engagement and potentially conversion.

Finding Balance in a Demanding World

What is a healthy balance?

Why is it crucial?

The Benefits of Balance are seen in The Wheel of Life (a popular coaching tool), a visual representation of balance across various life areas, by Zimmerman & Puchalski.

The Impact of Imbalance brings increased stress levels, burnout, reduced creativity & productivity and physical and emotional toll

Pillar 1 - Healthy Emotions

Understanding emotional health through mindfulness, journaling, and emotional check-ins.

"Emotions can get in the way or get you on the way." Mavis Mazhura

Try Plutchik's Wheel of Emotions, a visual representation of primary, secondary, and tertiary emotions.

Try apps like Headspace, Calm, and Insight Timer and deep breathing exercises and grounding techniques, with an emphasis on short, daily practices.

The STOP Method (Stop, Take a Breath, Observe, Proceed) helps in pausing and reframing responses.

Pillar 2 - Balanced Thinking

Challenge overworking and overthinking using Cognitive Behavioural Therapy (CBT) basics, reframing your thoughts and setting boundaries.

The Thoughts, Feelings, Behaviours Triangle, demonstrates the interconnectedness of our thoughts, feelings, and actions.

Remember that your thoughts shape your reality.

Pillar 3 - Physical Health

The body-mind connection is vital and you should attend to the basics: Sleep, nutrition, and physical activity.

"To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear." - Buddha

The Sleep Cycle explains the stages of sleep and their importance, as well as the importance of deep REM sleep.

Fitness apps you can try include MyFitnessPal, 7 Minute Workout.

Emphasis on quick workouts and stretching during breaks from work.

The Five Components of Fitness: Cardiovascular Endurance, Muscle Strength, Muscle Endurance, Flexibility, Body Composition.

Pillar 4 - Wellbeing

The importance of downtime and leisure can be complimented by techniques such as digital detox, hobbies, and good time management.

Try the PERMA Model for Well-being: Positive emotion, Engagement, Relationships, Meaning, Accomplishment).

Start with small, actionable steps, consistency over intensity and personalise your approach.

Build A Great Morning Habit - SIMPLE

Stretch, Intention, Meditation, Protection, Life Map, Energy

Source: Neil Wilkins (2019) https://youtu.be/1HA-JAcJRVE

Closing Thoughts to Remember:

The interconnectedness of all pillars.

Self-compassion: It's okay to seek help.

Prioritise your health and wellbeing.

LucidMeme is a unique, humour-driven, meme-creation business, backed by Gary Vaynerchuk and driven by the passion and skills of the two dynamic founders.

In this conversation, Neil, Jonah and Jacob, discuss how memes are embedded in Gen Z culture and how the carefully targeted use of humour can reignite often stale social networking.

The debate of whether humour in marketing communications is too high a risk, is finally put to rest in this insightful conversation.

Connect with Jacob and Jonah at http://lucidmeme.co.uk and follow them on Instagram at https://www.instagram.com/lucidmemeuk/ and Linkedin at https://www.linkedin.com/company/lucid-meme/

For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

In the conversation, they explore the following issues and opportunities:

• What AI risk means.
• Examples of the potential risks associated with AI and how they could negatively impact businesses and customers.
• What marketers should know about data privacy and security when using AI-based tools and how can we ensure we are not inadvertently violating any privacy laws.
• How AI risks may manifest in marketing and some of the potential consequences.
• How marketers can balance the desire for personalisation and targeting in marketing, which AI can help achieve, against the risks of overstepping boundaries and creating discomfort or distrust among customers.
• What steps businesses can take to mitigate the risks associated with AI and how can they proactively manage these risks.
• Practical tips on how to conduct a risk assessment before implementing an AI solution in a business or marketing strategy.
• How important it is for marketers to have a foundational understanding of how AI works, in order to use it responsibly and manage potential risks.
• The emerging trends in AI that we should all be aware of and what risks they might pose.
• How should marketers prepare themselves to navigate this landscape successfully and ethically.

Tim encourages us to explore the following tools: Google Duplex, Pi, Microsoft Co-Pilot and to visit Emposo.com for AI consulting services and to contact Tim.

Neil is hosting a series of 1-day virtual AI & Metaverse Marketing courses in the metaverse, starting 3rd October, 7th November and 12th December, with further dates planned for 2024. Visit Cambridge Marketing College for more details and to book your place.

For more content like this, visit Neil Wilkins Online.

Market segmentation is the process of dividing a broad target market into smaller, more manageable segments based on various characteristics like demographics, behaviours, and geographic locations. It allows companies to precisely target their offerings, create more effective marketing campaigns, and maximise resource efficiency.

“Understanding the humans within the segment, is critical for true personalisation and customisation in your marketing communications.”

To implement or refine your segmentation strategy, begin by identifying key characteristics of your target market. Then, divide your market into segments based on these traits. Next, develop targeted marketing strategies for each segment. Finally, monitor, measure, and adjust your strategies based on performance.

This webinar is part of http://marketingcollege.com/events Cambridge Marketing College webinar series

For more content like this, visit http://neilwilkins.online Neil Wilkins Online

"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." - Beth Comstock, former CMO at GE (Harvard Business Review, 2018)

The importance of continuous innovation in marketing.

Why maintaining a dynamic approach is key to successful marketing.

Understanding the need for marketing evolution in line with industry and consumer behavior changes.

Our journey today: Becoming more commercially-focused marketers.

For more webinars like this, visit http://marketingcollege.com/events For more content like this, visit http://neilwilkins.online

For more content like this, visit http://neilwilkins.online

Matt shares a host of YouTube video secrets in this fascinating conversation, designed to bring value to marketers, business owners and entrepreneurs.

For more details about Matt Hughes and to register to be part of his community, visit http://kingofvideo.co.uk and his YouTube Channel https://www.youtube.com/c/realkingofvideo

For more conversations and interviews like this, visit http://neilwilkins.online

Micro-Moments Matter

In today's digital era, decision-making happens in micro-moments. These are instances when users turn to a device to learn something, do something, discover something, watch something, or buy something. As a content marketer, understanding and capitalising on these moments can set your campaign apart.

Augmented Reality (AR) & Virtual Reality (VR)

AR and VR technologies can take your content marketing to the next level. They provide immersive experiences, leading to deeper engagement. For example, IKEA's AR app allows customers to see how furniture would look in their homes before making a purchase.

Voice Search Optimization

With the rise of smart speakers and voice assistants, optimising content for voice search is becoming increasingly important. This includes using more conversational language and long-tail keywords, as voice searches are typically longer and more natural-sounding than text searches.

Semantic SEO

Search engines are getting better at understanding context and user intent. Rather than focusing on single keywords, semantic SEO involves optimising content based on themes and the user's intent. This includes using related keywords, synonyms, and close variants in your content.

Content Atomisation

This is the practice of taking a piece of content (like a blog post or a report) and breaking it down into smaller, standalone pieces of content (like social media posts, infographics, or video shorts) that can be distributed across different platforms.

Chatbots for Content Delivery

Chatbots can deliver personalised content to users at scale. They can be used to offer content recommendations, answer FAQs, or even deliver a complete content series. For example, HealthTap's Dr. A.I. chatbot provides personalised health education based on the user's health profile.

Advanced AI Models 

ChatGPT et al, are revolutionising content creation and customer service. They can generate human-like text, answer queries, and provide explanations, which can be helpful in creating and tailoring content for specific needs. 

Top Tip: “Use AI to automate content creation research, freeing up time to focus on creativity and more strategic tasks.”

Knowledge and Learning

With the change in Linkedin’s algorithm, prioritise value-added learning content above promotional or sales messages. “To maximise your reach, it's time to share ‘knowledge and advice.’” Entrepreneur Magazine

Cambridge Marketing College has a Safe & Well Team, part of its duty of care to staff, colleagues, students and apprentices.

Personal wellbeing is essential to aid navigation of challenges and work, in studies and at home. Having a safe harbour for those sensitive conversations and someone to listen and potentially signpost to supporting services, is all part of the role of a Safe & Well Team.

Find out how Cambridge Marketing College supports wellbeing, by watching this important webinar. For more details, visit http://marketingcollege.com

For more details and to connect with Simon, visit http://strategysprints.com and for more content like this, visit http://neilwilkins.online

Neil and Nigel share their understanding of the challenges, issues and opportunities marketers perceive as they take steps towards marketing sustainability.

They also discuss the relevance and importance of marketers having carbon literacy training and certification. This is all part of this exciting and essential skills course, through one of the world's leading marketing colleges.

Course dates include 12 July 2023, 21 September 2023, 11 October 2023 and numbers are limited to ensure intimate discussions on these topics are possible.

For full details and to enrol on the course, visit Cambridge Marketing College at http://marketingcollege.com/events

This innovative new service puts homeowners in touch with qualified tradespeople and even the funding available to realise savings and control in their journey to a more sustainable carbon footprint in their home.

To try SuSy for yourself, visit your App Store or http://susy.house for more details.

For more interviews like this, visit http://mindfulcollective.net and http://neilwilkins.online

For more webinars like this visit http://marketingcollege.com/events and for more content like this visit http://neilwilkins.online

In this webinar, Neil Wilkins delves into the concept of stress: What is is; how it can manifest; the impacts it may have; and importantly, what you can do to manage it.

Stress at work and in our personal lives can have a fundamental impact on our health, performance and behaviours, so it’s vital to maintain a positive, balanced and healthy lifestyle. Let's understand how to manage stress.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events

Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward.

Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

For more details about Future Leap Finance, visit https://futureleap.co.uk/finance/ and for membership enquiries and benefits, visit https://futureleap.co.uk/network/

For more content like this, visit Neil Wilkins Online http://neilwilkins.online and The Mindful Collective http://mindfulcollective.net

“Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk

“Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com

Key components of CRM systems:

1. Workflow Automation - rules that trigger actions based on specific inputs


2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.


3. Customer Service - integration of all customer contact from marketing to sales


4. Employee Tracking - cross-referencing and reporting of staff inputs and performance


5. Marketing Integration - linking with Mailchimp, social media, website lead generation

6. Analytics and Reporting - integrated and customisable, multi-function reporting

Listen to the full webinar to learn more.

This webinar by Neil Wilkins is part of Cambridge Marketing College's fortnightly webinar series for marketers. Visit http://marketingcollege.com/events for more webinars like this and http://neilwilkins.online for more content like this.

Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive brand image.

Content Creators: Influencers are skilled at creating engaging content, whether it's through blogs, videos, or social media posts. By collaborating with brands, they produce authentic and creative content that appeals to their audience, showcasing the brand in a positive light.

Opinion Leaders: Influencers often have expertise or credibility in their niche, which makes them opinion leaders. They can sway consumer opinions and help build trust in a brand, making them valuable assets for businesses seeking to establish a positive reputation.

Social Media Strategists: With their deep understanding of social media platforms and algorithms, influencers can help brands develop and execute effective social media strategies. They are knowledgeable about the best practices for each platform and can identify trends to help brands stay relevant and visible to their target audience.

Product Reviewers: Influencers can provide honest, detailed reviews of products or services, giving consumers valuable insights before making a purchase decision. These reviews can significantly impact consumer behavior, as many people rely on influencer opinions when deciding what to buy.

Event Promotion and Attendance: Influencers can help generate buzz and excitement around events, whether they are product launches, conferences, or brand-sponsored gatherings. By attending events and sharing their experiences, influencers can boost event attendance, increase visibility, and create positive associations with the brand.

For more content like this, visit http://neilwilkins.online

Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process.

Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs.

For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast

For more interviews like this, visit http://neilwilkins.online

“A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.” Wikipedia

“… could include a doctor, a social worker, a physiotherapist, and/or staff from local authority, housing and voluntary organisations. These professionals can work together to deliver person centred and coordinated care and sup-port for the person with care needs.” Social Care Institute for Excellence

“Working with a multidisciplinary team allows you to treat the entire patient and provide comprehensive care. With each physician focused on a different aspect of the patient's health, providers are more likely to identify areas of need, and subsequently manage those needs in an effective way.” gethealthie.com

Key factors for successful collaboration- Clearly stated, shared, and measurable purpose- Training in inter-professional collaboration- Role and leadership clarity- Appropriate team size and resource allocation- Team composed of appropriate professionals
- Appropriate mechanism for timely exchange of information (source td.org)

Listen to this webinar to learn more and explore the details behind best practice for working across multidiscipline teams

More webinars like this at http://marketingcollege.com

More content like this at http://neilwilkins.online

For more content like this visit Neil Wilkins Online http://neilwilkins.online

Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers.

In this interesting insight into the workings of how a zoo should be, we learn about how businesses can utilise the connections and resources of the likes of Bristol Zoo to help them deliver their ESG strategy.

For more details, visit https://bristolzoo.org.uk

For more content like this, visit http://neilwilkins.online

Contact Beth Gallichan, https://www.linkedin.com/in/bethany-gallichan-ciof-dip-a3392b82/

In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams.

Rob believes that “If you work hard for something that you don’t care about that's stress. If you work hard for something you love that's passion.” and we learn how best to harness the passion by surrounding yourself with experts who can cover your weaknesses and the fact an entrepreneur needs to accept the downs as well as the ups in the journey.

For more details about Rob Moore and his services, podcast, books and speaking, visit Rob Moore .com http://robmoore.com

More content like this at Neil Wilkins .online http://neilwilkins.online

If you are a business owner, marketer or entrepreneur and would like to create a podcast, listen to this episode for tips, challenges and insights.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Aaron and Mahdi are the creators of Podcovery http://podcovery.com

Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales,

thought leadership, brand leadership, education.

In the workshop series, starting Wednesday 5th April 6pm UK time, Neil will guide you through your first steps into marketing in the metaverse http://bit.ly/metaversemarketingseries

Planning your next career step as you approach the successful conclusion of an apprenticeship is both exciting and daunting. From further qualifications to perhaps pivoting your career direction, having an apprenticeship qualification can open up all sorts of opportunities.

The key is careful self-reflection, leveraging your portfolio and creating a clear career plan for the coming years. This webinar will guide you through your options and help set you on the right path to leverage this possibly once-in-a-career opportunity.

When an apprentice completes their apprenticeship, they have several options to consider for their next or same role. These options may vary depending on the specific field or industry in which the apprentice has trained. Here's a general list of possibilities:

Permanent Employment: Secure a full-time position with the same company, continuing in the same role they had during their apprenticeship.

Promotions: Pursue a higher-level role or a more specialised position within the same organisation.

Job Rotation: Explore different roles within the same company to gain broader experience and identify a preferred career path.

Change Companies: Apply for a similar role with a different employer to gain experience in various work environments and company cultures.

Freelance/Contract Work: Offer services as an independent contractor, taking on projects or clients that align with their skills and interests.

Start a Business: Utilise the skills and experiences gained during the apprenticeship to launch a new venture or join an existing startup.

Further Education: Pursue additional certifications, diplomas, or degrees to enhance skills, specialise in a niche area, or switch to a related field.

Mentorship: Become a mentor or trainer within the same industry, sharing knowledge and expertise with new apprentices or employees.

Networking: Join industry associations, attend conferences and workshops, and connect with professionals to explore new opportunities and stay informed about industry trends.

Contribute to Alumni: Maximise the long term value of the networking and connections made with the apprenticeship, by keeping in regular contact.

Volunteer Work: Offer skills and expertise to community organisations, nonprofits, or social causes to build experience and make a positive impact.

International Opportunities: Seek job opportunities in other countries or with multinational organisations to gain global experience and broaden cultural understanding.

Career Break: Take a short break from work to travel, pursue personal interests, or simply recharge before deciding on the next career move.

It's important for apprentices to consider their personal goals, interests, and long-term career objectives when deciding on the next step after completing their apprenticeship.

Update your personal portfolio

Showcase the highlights and welcome the gaps

Reflect and consider all your ‘next step’ options

Think about short, medium and long term goals

Which make you feel lifted and which make you feel drained?

Prioritise the top 3 and identify your number 1 option

Is this in your head and heart, or are pleasing others

Create a smart timeline to turn dreams into goals

List who you need to support you in your plan

Start Now!

Direct message Neil if there are any topics you feel should be included in the series.

For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.online

Join me >> bit.ly/metaversemarketingseries

1. THE TECHNOLOGY CHALLENGE - 5/4/23
"As an online company I can see this working, we demo our system via screen sharing. Just can’t see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren’t confident with technology."
"I thought these spaces were for people with expensive equipment."
This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.
2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?"
"My company manufacturers lifts. Would we be able to get lifts on the metaverse, in detail?"
This session is all about digitising your products and services, so they are professional, engaging and relevant in the metaverse. Imagine a 3D, fully interactive, digital experience of your product, showcased in real time to anyone, anywhere in the world, as you both meet together in the space.3. THE SELLING EXPERIENCE - 19/4/23"There’s a huge scope for marketers to change from selling products to selling experiences.""I work in a law firm. Do you think this could be something people could use to watch tribunals or court hearings?"
"I'd love to beat my competitors and get in here first, even if it's just to wow them."
A metaverse experience, whether for selling, meeting or team building, is brings a whole new energy to hybrid marketing, sales and communications. In this session we explore a host of creative ideas for creating an immersive, extended reality, experience for your audience, be that colleagues, management or customers.
4. EDUCATION AND TRAINING - 26/4/23
"All of our lessons need to be in the metaverse!"
"We could create a really innovative staff onboarding and induction programme."
"I have an idea for producing product training and demonstrations in this 3D environment."
Whether it's running a virtual classroom training lesson or inviting customers into live, fully interactive product demonstrations with your technical specialists, in this session we will discuss how education can be brought to life in the metaverse and take the experience and engagement to the next level above video conferencing and beyond. 
5. CASE STUDIES AND EXAMPLES - 3/5/23
"What can we learn from those already making money in the metaverse?"
"I'd really like to collaborate with some influencers. This might be why they'd like to collaborate with me!"
"Brands like Nike, Meta and Hublot seem to be doing a lot. What can we learn from their mistakes?"
Without a 'how to' playbook, the metaverse is all about continuous development and in this session we optimise our speed and efficiency by watching and learning from the big brands who are forging a pathway through the uncertainty.
6. TAKING YOUR FIRST STEPS IN PRACTICE - 10/5/23
"I'm interested but have absolutely no idea where to begin."
"Is metaverse marketing planning different to normal marketing planning?"
"Do I need lots of budget to do this properly? Because it seems like I need to get others involved too."
In this final session in the series we will create a practical metaverse marketing plan, including strategy, tactics, resource requirements and the all important 'measures of success'. Metaverse marketing is an evolution of your existing marketing, so we'll integrate everything together into a step-by-step, executable plan, with full support of those around you.

Register here >> bit.ly/metaversemarketingseries

Full Link here >> https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507

This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com

In this webinar, Neil explores:  "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers."  "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences"  "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations"  "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education"  Neil also guides us through "Big Brand Metaverse Marketing Strategic Success Stories"  to bring to life the opportunity by those who are already trailblazing in the metaverse.

For more content like this and details about the upcoming 6-part, weekly Metaverse Marketing Workshop Series, visit https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507 the workshop registration page.

By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement.

More content like this at Neil Wilkins Online http://neilwilkins.online

For more content like this, visit Neil Wilkins Online http://neilwilkins.online 

For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo bike. As Kate travels, she’ll be stopping at 30 different locations visiting sustainability projects, hosting climate talks and engaging communities, councils and companies in workshops to mitigate climate change.... visit Kate Strong http://katestrong.global/climatecycle/

Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass.

For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Find out in this short podcast.

In this session, Neil Wilkins discusses things you can do to build an effective bridge between sales and marketing, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer's journey. 

This recording is in association with Cambridge Marketing College http://marketingcollege.com providers of professional marketing courses and apprenticeships. 

More content like this at Neil Wilkins Online http://neilwilkins.online/category/mindful_marketing/

UK's marketing environment in February 2023 is shaped by a mix of political, economic, social, technological, legal, and environmental factors. Companies that prioritize sustainability, metaverse, data privacy, diversity and inclusion, and innovative digital marketing customer experiences, could be better positioned to succeed in this ever-changing market environment.

For more information, visit Neil Wilkins Online http://neilwilkins.online

Carbon Lens http://carbonlens.co.uk and the carbon footprint calculator

More content like this https://neilwilkins.online/category/marketing-sustainability/ at Neil Wilkins Online

What will you improve next time, every time

Inspire dialogue not monologue

Report intelligence not numbers

Email process is like a mini customer journey in itself

Just some of the topics Neil Wilkins discusses in this email marketing masterclass, fresh for 2023.

This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events

For more content like this visit http://neilwilkins.online

Topics discussed included:

𝐒𝐨𝐧𝐤𝐞𝐢 - Not just respecting others but also respecting and being grateful for nature, items / objects, language we use, time and of course yourself.

𝐊𝐞𝐧𝐬𝐡𝐢𝐧 - Giving 100% dedication and focus to both work and play and taking ownership and accountability for what you are doing.

𝐖𝐚𝐛𝐢 𝐒𝐚𝐛𝐢 - Appreciating simplicity and imperfection, keeping things simple and minimal and extending to Ma, the beauty in the space between things.

𝐊𝐚𝐢𝐳𝐞𝐧 - Continuous improvement: value your customer, aim for zero waste, follow the process and action not the end result, analyse date and produce tangible visible information, empower others - to be have the tools and autonomy to make changes to improve processes  

𝐈𝐤𝐢𝐠𝐚𝐢 - Your reason for being and being present in the moment... being not doing

For more content like this visit Neil Wilkins Online http://neilwilkins.online

Sales Training International http://salestrainingint.com

In this enlightening conversation, Mark guides our thinking and shares what we can do to really benefit from a deep understanding of the emerging generation of influencers, leaders and decision makers.

For more content like this visit Neil Wilkins Online

Visit We Are Futures to connect with Mark

This conversation includes topics as diverse as how to get buy-in within the organisations, the importance of patience, collaboration and the value of creating and continually adding to a professional portfolio.

For more content like this, visit Neil Wilkins Online

Cambridge Marketing College's Sustainability Apprenticeship

They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change.

Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity.

Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess.

CHANGE MINDSET

“If you change the way you look at things, the things you look at change” Dr Wayne Dyer

“The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey

"You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C.

“Be the change you wish to see in the world” Mahatma Gandhi

“Change before you have to” Jack Welch

Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't just relate, advocate. Don't just promise, prove. Don't just criticize, encourage. Don't just think, ponder. Don't just take, give. Don't just see, feel. Don’t just dream, do.  Don't just hear, listen. Don't just talk, act. Don't just tell, show. Don't just exist, live.   Roy T. Bennett, The Light in the Heart

For more content like this visit Cambridge Marketing College and Neil Wilkins Online

Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.  

For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com   

To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/ 

For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/ 

To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/

So what's the best practice for managing a line manager, to ensure you both get what you want and need? 

How to Induct

Demonstrate your collaboration skills and experience

Establish you will say the right kind of no, when it’s appropriate

Understand your manager’s goals and objectives

Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous?

How to Brief

Constantly feed useful and informative information

Stay calm in a storm

Present evidence-based options, to reduce risk in decision making

Understand your manager’s preferred working style

How to Report

Always present opportunities not problems (partially solve or present options in advance)

Solve the tiny problems and save the big stuff for your manager

Proactively seek 360 degree feedback

Become a go-to specialist

How to Negotiate 

Stay task-focused 

Work with ROI and achievement of objectives

Set and retain healthy boundaries

Appreciate your manager’s blind spots

How to Influence

Admit and be vulnerable

Prioritise what you’ve been asked to do and share/negotiate re-prioritisation

Use we more than I

Consistent, evidence-based, binary decision-making

Focusing on Best Mutual Outcomes

ALWAYS have your manager’s back

Help your manager look great to their peers

Build on strengths, infill weaknesses

Get a mentor

This webinar is in association with http://marketingcollege.com/events

For more content like this, visit http://neilwilkins.online

The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.  

Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/  
Read more about Paul's book at http://purposeupgrade.com  
Join Paul's marketing sustainability network at http://marketingkind.org  

For more content like this, visit http://neilwilkins.online

“In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite

“Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week

“Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week

For more content like this, visit http://neilwilkins.online

Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions.

Connect with Rin at https://www.rin-hamburgh.co.uk/

For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Find out more about Tom's work and courses on these topics at SoulRemember.com  

For more content like this, visit NeilWilkins.Online  

Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.  

Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose  

This webinar was recorded for Cambridge Marketing College 

For more content like this, visit Neil Wilkins Online

For more details about the Mindful Collective, visit http://mindfulcollective.net  

To connect with Archie, visit https://www.linkedin.com/in/archiemills/  

For more content like this, visit http://neilwilkins.online

“We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.”

Examples of Headlines

Email subject line
Advertising strap-lines
Brand statements
Blog titles
Social memes
et al

The Purpose of a Headline

To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further…

The Power of a Headline

Effective headlines must appeal to the head, the heart and the search engine

Satori Method of Headline Building

Step 1 - Identify the Pain, the Outcome, the Solution

Step 2 - Copy what others are doing for your persona

Step 3 - Call out your persona “Top Content Tips for Busy Marketers”

Step 4 - Use odd numbers “73% more….”

Step 5 - Promote Time, Money or Effort saving

Step 6 - Key words, “Tips, Tricks, Secret, Insider…”

Step 7 - Power words, “Free, Hurry, Effortless, Latest…”

Secret Headline Tip

“Including a single hyphen or colon in the headline increases click-through rate by 9%” Content Marketing Institute

What Do The Headline Pros Say?

http://wix.com/blog

Benefit from a title generator 

Know your target audience 

Be informative

Keep it simple

Implement keywords

Add interesting adjectives

Use the active voice

Make a specific promise

Provide accuracy 

Align it with your content

Inspire curiosity

Incorporate numbers 

Create urgency

Write diverse variations

Test it out

What Do The Headline Pros Say?

https://blog.hubspot.com/marketing/headline-writing-tips

Include Numbers

“Social Media Marketing Mistakes” becomes “9 Social Media Marketing Mistakes”

Add an Adjective

“Formulae to Write a Catchy Headline” becomes “Simple Formulae to Write a Catchy Headline”

Call to Action

“Formulae to Write a Catchy Headline” becomes “Try This Formula to Quickly Write a Catchy Headline”

What Do The Headline Pros Say?

https://mailchimp.com/en-gb/help/best-practices-for-email-subject-lines/

Be Descriptive not trendy and include a Call to Action

Keep it Short and no more than 9 words or 60 characters

Limit Punctuation to no more than 3 marks per headline to avoid spam filters

A/B Test your headlines

Emojis or Not?

“Use no more than 1 emoji at a time” 

http://mailchimp.com

Top Headline Tip

http://sproutsocial.com

“Answer the question of “Why bother?” or “So what?” with a compelling title that stops readers in their tracks. Remember: your audience's time is valuable. Your headlines should promise a payoff in exchange for their click or tap-through.” 

For more content like this, visit Neil Wilkins Online

Key Macro Trends  
Political - international conflict, tensions, import/export tariffs  
Economic - austerity and recession, cost of living, consumer confidence
Social - diversity, micro-influencers, hybrid working, consumer buying patterns
Technological - metaverse, big data, 5G internet of things (IoT), voice search
Legal - greenwashing, 1st party cookies, freedom of speech
Environmental - carbon literacy, stakeholder expectations

For more content like this, visit Neil Wilkins Online

Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow. 

Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/ 

More content like this at https://neilwilkins.online/category/marketing-sustainability/  

Key Moments:
13:10 if you aren't the leader you can still drive change
28:10 lead with the clarity of values
29:50 the process

Key Moments: 

08:00 CSR is boring, use brand voice not PR voice
14:30 What is your right to exist?
20:10 Nobody is listening so we need to anchor in what they are interested in
20:25 Emotions drive change
24:23 Don't put sustainability first otherwise your product is probably a bit rubbish
34:20 It's your role to be ahead of your consumers
35:10 If you don't ship them a solution, you've given them a problem
36:45 Most company values aren't values, they're performance metrics
40:10 Create value for your client and your client's clients
51:20 Make a new positive contribution for society and nature and measure it  

For more content like this, visit Neil Wilkins Online

“Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.”

How can I take an active part in our community, public life, volunteering and social responsible projects?

How do I become more sustainable? 

How we can I make a positive difference to the people and world around us?

How do I lead by example encourage others?

24 Ways To Be A Responsible Citizen

Know your core values and live by them

Make your bed in the morning

Embrace diversity

Be patriotic to a good cause

Take accountability for your actions

Be trustworthy and honest

Share your gift with your community

Discuss social issues

Be mindful in every decision

Mentor someone

Embrace continuous learning

Be courteous

Become carbon literate

Respect animate and inanimate objects

Challenge injustice

Support democracy 

Practice tolerance

Consume less

Live a circular lifestyle

Donate

Respect the law

Volunteer your time

Shop local

Be a great role model

This webinar is part of the Cambridge Marketing College webinar series.  

“Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”  

What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation  

For more content like this, visit Neil Wilkins Online

As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears. 

Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here. 

For more content like this, visit http://neilwilkins.online 

Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672

Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”  

Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com

Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts.

Connect with Emma

More content like this

David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.  

For more content like this, visit http://neilwilkins.online

GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics).

In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect.

This recording is available on YouTube and Podcast.

Integrated Campaigns Checklist

Reason

Integration

Channels

Priorities

Timeline

Plan

KPIs

Approvals

Briefings

Measurement

For more content like this, visit http://neilwilkins.online

This is part of http://marketingcollege.com/events webinar series

In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete.

Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or established but needing to pivot.

More content like this at Neil Wilkins Online