Neila's Biz Tips

Does Advertising Still Work Today?

2009-02-26T03:29:00.003+01:00

http://www.ted.com

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Blogged with the Flock Browser

Multiply - Relativly new Community-Platform, recommended by MSN to Replace Groups

2009-02-02T18:53:00.003+01:00

This is actually just a Test for cross-posting between Multiply und Blogger.

Here on Multiply they have an interesting Blog-Function: You can import all your Blogs into the Blog here. (testing Blogger now.) Lately I imported all my feeds into swurl.com/spacelady, and into friendfeed of course, like everyone does.

But from Multiply one can also cross-post back to the imported blog. Of course it would be nonsense to post the same content to every blog one has. One can select which posts to import and edit them also, and the export is selective too. I think it is ideal for a blogger with several blogs to be able to manage them all in one place. A kind of "Metablog" (I tried on Bloglines, but it did not work.)

I wished, I could find such a system for WordPress - or is there a plugin I just cannot find?

One of these appliances one can post to everywhere is ping.fm - but this only for microblogs and profile messages.

Test 3: Now I must look, if it is an RSS feed and this here post is automatically re-imported.

Test 2 was: does the draft save to the recipient-blog? - No, it does not, must be published first.

Test 3: No, it is not an automatical feed, and it must be imported manually, and it is kind of tedious to uncheck all the posts you already have imported or did not want to in the first place.

Still it is cool to be able to post to two blogs at the same time - for me, when I post bilangual, and for everyone who talks about the same thing under slightly different aspects in more than one blog.

Hmm - for those who might think now it would be a good idea to quickly set up multiple Blogs and blast out 25 times the same... NO!!

This would be exactly the useless spam that brought about the Google-slap against Squidoo 2 years ago. A blogpost should always be unique. This convenient posting to more than one blog in one go should be considered as a kind of social bookmarking of an idea in advance, like you would normally do bookmark an exerpt in various places after a post is finished.

The Thirty Day Challenge is here - since a week, but still time to catch up

2008-08-09T00:06:00.002+02:00

Embedded Video

Just go here

Blogged with the Flock Browser

AP battles Blogs

2008-06-24T03:24:00.002+02:00

By Helen A.S. Popkin | MSNBCAP tries to control blogs, fails. ... AP requested that the Drudge Retort remove seven posts featuring quotes from AP stories. It blew up into yet another full-on Internet conflict between Big Business and the Little Guys. ...AP is bowing to the will of the angry Internet masses and backing off. Sort of. ..

read more | digg story

Seth Godin on What Every Good Marketer Should Know

2008-06-08T06:13:00.006+02:00

Marketing without Advertising - as I mentioned in the post below.

There is still this issue with new marketers being over-eager to learn and practise the newest advertising techniques and -widgets. - And before they have learned to stop all this black hat Social Network/Media Optimization I am currently having an issue with, it will probably be too late...

Social Marketing is just starting - when will the death of social marketing be proclaimed? - because the Spammers, as always, were quicker, and the social media are already over-alert, on the way to condemn and ban by short every blogger or writer for daring to submit her/his own his own article anywhere? Sometimes I almost feel incriminated as an online marketer, and specially in Germany this is very strong.

What would the final result be? Web 2.0 filled with superficial soap opera - and stuffed with hollow commercials. Shouting BUY!! will be everywhere, and information about what exactly and why strictly forbidden.

But as Seth Godin's footnote says...

Ok, readers are given permission to reprint, so here goes:

What do you know?

What Every Good Marketer Knows:

Anticipated, personal and relevant advertising always does better than unsolicited junk.
Making promises and keeping them is a great way to build a brand.
Your best customers are worth far more than your average customers.
Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
Marketing begins before the product is created.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Products that are remarkable get talked about.
Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
People don’t buy what they need. They buy what they want.
You’re not in charge. And your prospects don’t care about you.
What people want is the extra, the emotional bonus they get when they buy something they love.
Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
Good marketers tell a story.
People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
Marketing that works is marketing that people choose to notice.
Effective stories match the worldview of the people you are telling the story to.
Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
A product for everyone rarely reaches much of anyone.
Living and breathing an authentic story is the best way to survive in an conversation-rich world.
Marketers are responsible for the side effects their products cause.
Reminding the consumer of a story they know and trust is a powerful shortcut.
Good marketers measure.
Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
One disappointed customer is worth ten delighted ones.

In the googleworld, the best in the world wins more often, and wins more.
Most marketers create good enough and then quit. Greatest beats good enough every time.
There are more rich people than ever before, and they demand to be treated differently.
Organizations that manage to deal directly with their end users have an asset for the future.
You can game the social media in the short run, but not for long.
You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
Blogging makes you a better marketer because it teaches you humility in your writing.

Obviously, knowing what to do is very, very different than actually doing it.

The Gary Halbert Letter and the 30 Day Challenge

2008-06-03T23:51:00.002+02:00

The Gary Halbert Letter
( http://www.thegaryhalbertletter.com/ )

The amazing Newsletters by the late Gary Halbert....
It's worth more than most of the costly eBooks together.

I'm just looking at the Thirty Day Challenge TV, Ed Dale talking about the Golden Nugget Theory. ...

Now this video is 2 months old already. But there are still two more Months to go before the hot phase begins.

The Thirty Day Challenge is open now ! Pre -Season. High time to find out what it is now - and this superb online boot camp really costs nothing.

(High time for me to get my business settled so I can take part in it at least a bit... .)

Countdown - 10 more days until ... The next huge Web 2.0 event

2008-05-21T20:23:00.011+02:00

... the Pre Season of the greatest Internet (Marketing) Event of the year starts.

No, this is not some Advertising gag, indeed, the best Online Training (mind you, the hardest as well) I ever had is completely free!

Ed Dale and Dan Raine, highly successful Online Marketing Experts, Business Consultants, are calling all Marketers (and Bloggers who care for more publicity) to take the fourth
Thirty Day Challenge.

What is that?

An absolute Beginner with no Skills required (except writing of course) will be trained to make his first 10 Dollars online within the 30 Days of August.
The link above leads to a video where Ed Dale explains it exactly.

Subjects:

Social Networking, Online Teamwork, mutual Social Bookmarking - only valuable content allowed -, Linking?, etc., probably Twittering. And cool Tools.

If you think, you know about that already, you'll be surprised, what Ed und Dan will bring up - When last year I saw my own Article on the frontpage of Google for 3 Days, I could not believe it. (And darn, I didn't even think of taking a screenshot.)

Information Marketing, SEO-Marketing, and for this reason Article Writing.

So far the short summary content - it is, I think, all still available on the Blog or on YouTube now.

What is coming 2008?

Top Secret, but do watch the Start Off Video inside, it is so inspiring (perhaps just for me, in memories of last year) - The Story how it all began 2005 until now, and see how exited Ed is, lol, that's why he started one month earlier - and to give you time to watch all the instructions about the Tools, you are going to (re-)discover and use for the Online Training. - Almost forgot an important tip: go to the Forum, read a bit, but specially: find a team, the quicker the better.

I do hope you can make it - a well prepared Month of fun, hard work - The Thirty Day Challenge - August 2008. I heared, the first one was great already, 2007 brought great changes to important parts of the Web 2.0 - I'm getting exited about what will happen 2008.

Mysterious Blogging Course by Mark Joyner

2008-04-13T22:45:00.003+02:00

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

Useful Hints for SEO and WP

2008-03-08T22:54:00.003+01:00

I am still struggeling with my own WP Blog. Just found and Digg-ed this here. Collecting all the info I can get.

(I can still hardly believe Webmasters in Germany don't see the importance of blogging. The Blog is the centre ob Web 2.0 - is it not? For next time I start my blogging course new - I must teach about the community of Internet "Creatures" first, before I can explain "Social Marketing"... )

Optimize your Blog: Search Engine Optimization (SEO) Guide for WordPress

This guide will help you to easily setup and start using some easy to use SEO techniques on your WordPress blog, using plugins, the correct techniques and by being aware of whats required.

read more | digg story

Some Facts about Traffic Exchanges (pt 1)

2008-01-19T23:53:00.002+01:00

I just joined a brand new Traffic Exchange, and I even consider an upgrade, (cheap Founders Offer, not OTO before one saw anything,) which I hardly ever do, cause surfing does not harm me that much (while I watch TV and occasionally really want to concentrate on that, or one of my former chat friends calls me.)

Super Surf System

If you notice what a chance this is, don't read on and act right away.

If you ask yourself, why would anyone bother to show the sites to about 20 people, is that worth while? -
Here are the main reasons:

Fact 1:
For more exposure and credits and less clicking You MUST BUILD A DOWNLINE.
Now imagine, you are in a huge TE like, WebBizInsider

There are over 100.000 Members now! I wonder, if anyone is not in
there yet... and one simply Can NOT Build a Downline there anymore :-( ,
unless one buys it.

I'm a bit angry with myself for not getting the idea to join a brand new
TE for this reason, when Dragon Surf launched - and oh, it has grown soo huge so fast! (15.000) (just not for me)

Now I check my theory about joining a brand new program right at the top.

10 sec timer, ratio pro:1:1, free 2:3 - it is designed to be a pro exchange,
and with the low price he asks for the first 200, the owner has not really worked
out free conditions, but I checked -(it is a principle for me to never join anything paid before I see it's good and before I see I can earn the promised
commissions - I could as a free member of Super Surf System , just they are held back until I upgrade ( and thus get the price back), and are only for the first level. (you might know my issue with those downline programs, that never pay free members - more here: http://sabinering.de/list.html ).
Support and Site-Approval super fast.

Fact 2:
How long do you WATCH all those sites you see?
Only when they can catch your eye while you find the correct button to
click - this is perhaps under a second. (Sound mostly just goes on your
nerves, video has perhaps not even loaded.)

This may be different in Blog Exchanges, where one also goes to browse other blogs, but sure not for a 10 or 15 sec. timer.

So - that is 2b actually - The Surfbar matters as well. Everyone is afraid about automatized clicking, so complicated letter codes or micro pictures have to be matched and everyone stares at the surfbar to not lose a click on the wrong symbol, or concentrates to get the correct answer to a however simple, but unexpected question.

This is ok in the Super Surf System , here are 4 coloured squares, and an occasional code.

But fact 2 remains, more or less, the sites flash by, nobody really watches them. and however many members there are, it is not that 100.000 see your site, and even if so, it would be 1 in 200, 300.000 at least.

I suppose, the only time one does look at the other sites is, when you are new to a traffic exchange and want to know, what is going on there in general.

Only 18 Members yet at Super Surf System while I write.
I still believe it's worth while joining this early, consider:

- New members will be streaming in and they must surf 50 sites to activate
- they will definitely see your sites among those few that exist up to now
- and, as it is advisable to check out what the others are showing when you join, they will probably do it.

That makes sense, don't you think? And it costs nothing to take the test.
(But watch the numbers closely, it would be a shame to miss the chance to log this launch price - and the numbers will multiply quicker every hour now) - oops 25 already! after 20 Minutes!

I don't know, how many are in when you read this - look for yourself, if you can still get in at the top! Super Surf System Good luck !

- Update: 29 at posting time -

What every Internet Marketer should know about the Power of 'Social Marketing'

2008-01-17T23:30:00.004+01:00

Digged:

-Video - 'Everything you "know" about Web 2.0 is WRONG'
Social Marketing with actionable steps - from StomperNet

Learn what Social Marketing means to your business and take away some clear, easy, actionable steps you can use right now. It's a must-see for anyone with a business website."

Awsome Video! I thought I knew quite a bit about Web2.0.... but this video + report reveals so much more. - Well, a lot of work and time to be spent, but now I know it will not be wasted. Don really pushed me foreward.

I don't know how to give a short overview of all the contents...
Main point: Web2.0 is more powerful than SEO - but remember, Leverage can work in both directions - one must do it right.

The aim of Social Marketing is: Deliver GOOD CONTENT to high ranking Community Sites.

One of them is Squidoo, which I luckily discovered already (and in Blogging for Business my first post was already about one mayor mistake bloggers were just being prepared to make - then I made a mayor mistake myself - I'll confess this later)

Ok, to keep this post short: Anyone thinking about social marketing, social networking, relationship- and content-marketing go to the stomperblog and read it there.

Everything you "know" about Web 2.0 is WRONG

"But we're here to make it right. Brace yourselves, folks. This video is a doozy. Personally, I think it's the best one in the whole Going Natural 2.0 series so far. ...
Don Crowther's been in the secret StomperNet labs for the past several months, wrapping his arms around this whole "social media" thing you may have heard about. And he's uncovered the TRUTH about some of the biggest myths out there:..."
read more | digg story

I'll go and practice speaking now.... And struggle with the movie maker to make it do what I want, istead of freezing the screen all the time I try to insert or edit sound....

Internet Bucket List. Web things to do before you Die

2008-01-05T00:54:00.003+01:00

"Some of these "Web Achievements" people pick up over the years require some serious talent. Others can be had with a little luck. We've compiled a list of some of the more prominent ones-- consider it a list of things to do on the Internet before you die. ...."

Lol, they missed one vital thing: make it to Page 1 on Google and other searches, but apart from that, yes, when you do Internet Marketing with Content, this about what you must do not too late, but after that your internet presence is unlike ly to die too soon.

read more | digg story

Undergoing MyBlogLog Verification

Santa Rocks On !

2007-12-21T00:58:00.003+01:00

It is the season to give. All famous Internet Marketers call together JV partners from newbie to seasoned professional. Here is a list of Christmas Giveaways: (two posts actually)

Neila's Crazy Giveaways: Santa Rocks On !

So, if you still have room on your harddisk - hop over to my other blog and secure your tons of eBooks, Tools, and Software to use or resell, or to make a nice package to take part in the next event an build your list. - Would be a shame for you not to get all these top quality freebies, when other people do so easily.

P.S. in case you missed it so far: Do read

The Death of Network Marketing
now... Click here!

and watch out for the follow-up report and the call replay.

10 Most Famous Hackers of All Time

2007-12-14T04:53:00.001+01:00

In this article, we introduce you to ten of the most famous hackers of all time (both the nefarious and the heroic). Black hat crackers: Jonathan James, Adrian Lamo, Kevin Mitnick, Kevin Poulsen and Robert Tappan Morris; White hat hackers: Stephen Wozniak, Tim Berners-Lee, Linus Torvalds, Richard Stallman and Tsutomu Shimomura.

read more | digg story

The Spacelady's new Blog at Adland Pro

2007-12-10T02:07:00.003+01:00

Here it is, at last - the Adland Pro Community has Blogs for us.

Remember? - A Traffic Exchange for free Classified Ads and much more. (See my "AdlandPro Homebase" in the sidebar.) You can get a complete Home Office with Autoresponder and publish an Ezine. I must check out the new services, like pay per click soon.

But first I had to grab my Blog - without opening post, straight telling the community about my response to The Death of Networkmarkmeting:

Spacelady's blog

" The Death of Network Marketing

Awsome report!

Gives me back my self-confidence to read that experts explain why my assumptions were correct.

I just wished, the company I am - well, a customer of -, did not restrict access to their new modern internet resources to those who have an enourmously high monthly sales volume.

It makes me so angry, that I, the simple distributor, am not entitled to build a downline for myself (I'm sure welcomed to work for my upline though) - and also the only useful tools to attract customers online are kept from me.

I would indeed not be sad, if this company did crash and had to renew itself, cause I still like the product. - Well perhaps there is hope I find another company which is not only fair, but even encourages Internet Marketing....

Who has not yet read, specially who still believes, failing is their own fault, must read this asap. (costs nothing)

The Death of Network Marketing "

The Death of Network Marketing

2007-12-04T21:02:00.000+01:00

Now it is official: Network Marketing is dead. Mike Filsaime proclaims another death.

The Death of Network Marketing

And why? - Because of all the hype and fraudulent ongoings in bad Network Companies?
Beacause small distributers are left out in the street alone with poor advice and training?

Networker and Expert Ellie Drake should know. The times are changing for us and it would be a shame for you or anyone to not read this report and fail like many will.

- I'm just starting to read, but had to get a short post to you in time. - (Costs nothing, btw.)

So take a break from whatever it is you are doing if you can and get access to this report now.

Top 40 Blogs About WordPress at WP Themes Gallery

2007-11-04T09:11:00.001+01:00

Guess, in these blogs I will find about anything I might need to make my new WP blog on sabinering.de

read more | digg story

The top keyword suggestion tools

2007-11-02T22:41:00.001+01:00

A complete list of keyword suggestion tools that make your life easier.

read more | digg story

from: Conquer that ChAoS - Anger Is No Negative Emotion

2007-09-15T21:57:00.002+02:00

Anger is a strong emotion. It can't be suppressed. It is there, on your mind, all the time until it is let out. It lames your action, but shorter then other negative emotions that depress only. Anger forces Action. If sadness is turned into anger, the adrenalin helps you to let it out all in a positive way. Shout and solve the problem, don't cry

read more | digg story

Get Fit and Stay In Shape at Home and at Your PC

2007-08-29T05:40:00.000+02:00

My Squidoo Lens shows
Physical Fitness Exercises for Computer-Workers, -Nerds, and -Geeks

As an internet affiliate marketer, I spend most time of the day (and night) working at the computer, and I guess, Im not the only one. Specially when we do homebusiness, many of us tend to neglect our figure. And we do not realize that we get big and bigger round the waist, hips, and upper legs, until one day we want to wear something we did not wear for some time, and then the zip does not close...

But we can stay in shape without much ado, right here at the computer, no matter how (un)fit we are, wether we are female or male, over 40, perhaps over 60 or under. We only must start - right now is the best time.

Some Slight Movements and Isometric Exercises, Dynamic Sitting to Relieve the Back, Build Muscles to Burn the Fat around them, Stretching, some words about Eating and Drinking....

... Whatever can be done without going to a gym, without taking too much time, and whatever can be done to improve our wellness.

List Bandit is so Annoying

2007-08-25T23:56:00.001+02:00

"Here is another site that belongs in the “pain in the arse” category. I normally couldn’t care less about a site like this ."Exactly my opinion, as I am constantly on the hunt for List builders, that work for free members - unlike this one, which doesn't pay commissions to them even, as far as I know.Worth while reading Phil's inside report!

read more | digg story

List Building

2007-08-23T00:38:00.001+02:00

You want to start Affiliate Marketing in the Internet? The first thing you must start is List Building. Your own Website is important - but you can get get it easily. Products? Affiliate Programs? No problem. List Building proved the most difficult and tedious task. And it is the most important task because nothing but Email Marketing seems to work

read more | digg story

The Thirty Day Challenge - Week 4 to start soon

2007-08-20T22:14:00.000+02:00

What did I do all the time?

Most important: My Project is started: on Squidoo:
Get Fit and Stay In Shape at Your Computer

In planning still: a website with articles on this subject.

More about the intense training and my Web 2.O. experience in another Lens:
My Thirty Day Challenge
Now I also know that and how Community Sites can work - not only in this stupid way most of them do:
FaceBook is for networking, Twitter is also cool. A lot more about physical Fitness exercises at home and at the computer when my site is up. (Tomorrow, hopefully)

Oh, and about Self Improvement...
I must not forget to claim the Gifts from the
117 Self Improvement Gifts
If you read this, and want some too, hurry they close in 3 days, I think.

Back to School

2007-07-31T22:11:00.001+02:00

Tomorrow I'm starting with the Thirty Day Challenge. First thing was, I had to join a team - well, as this is me, I almost lost it again in the last minute ... But now I'm in again. I'm going to find the new team blog in a minute, also the Facebook Groups, as soon as Facebook is up again - and of course I'll create a new lense in Squidoo.

Yes, I must admit, what I hope to learn most in this Challenge Month is to overcome my organisation problems.... What was that I mentioned some posts down? lol. But I can see, this is not really just a personal problem. Here is the list of what I must do now, immediately:

- Mail my Safelists - whether that makes sense or not - skipping it for a month just when I try doing it better, following The Ultimate Saflist Survival Guide , will bring even less result.
- leave my life-sign on above mentioned team blog.
- Keep up with the videos - luckily most preliminarilary tasks are creating accounts in all kinds of Web2.0 Programms in which I am already since ages, or so.
- "Real Life" - oops, I forgot my poor fish! - brb
- Washing - postpone, tomorrow
- online banking, yes, in any case before I go to sleep (hmm, if tonight I get to that at all)
- some private online life, I really must talk with someone for some time, he called twice offline and I cannot get wise and neglect him....
- that will at least give me room to catch some downloads before the giveaway closes .

Ok, now I hope my new Windows Life Writer, (found in Windows Life Spaces for free download) really is as cool as it looks, and this here post appears as it is supposed...But thinking about Real Life... First of all, right after examinating my new post, I must EAT...

More about List Building - JV Giveaways

2007-07-23T21:03:00.000+02:00

The very First Thing an Internet Marketer needs Is A List -
there is no way around it... So I really Must do this now. But it is
not as easy as it sounds in the invitations to Joint Ventures I get from so many more advanced marketers on whos lists I am...

(look at the invitation that hides behind the banner here and at those on Neila's Crazy Giveaways )

The first problem:
Gina Gaudio-Graves and Henry Gold launch The 117 Selfimprovement Gifts
tomorrow...

You can still join as partner, and if you have a list already quickly invite them (and even win a great price at the referral contest)

Definitely there will be quite a rush on these high-in-demand niche products.
Here is the link to the gifts. You can get them from Tuesday, 24th on.

My second problem:
I have indeed lots of good stuff. Selfimprovement is one of my main subjects too (or was, before I had to concentrate on marketing itself too much). - But, again, I feel a bit intimidated by the mass of valuable products and new products some of the others have listed there already, and by the fact that I have no chance to get on the first page anymore. (Listing rank is dependent on the number of partners and members recruited, and I'm too late again.)

The third problem:
(and this is one I share with many new marketers, just they don't seem to see it this way...)
... joining a JV and providing a gift is not enough! Sure, with a good product I could get all the promised 1000s of subscribers, even sell my OTO to one or the other - and then??

I still don't have a real newsletter or ezine. I must offer something to Keep My Subscribers. More about this I am just starting on my Suidoo Lens:
List Building on Squidoo

So, also for this time I can only grab the far more then 117 SelfImprovement Gifts and invite you to do the same.
(perhaps you can still Join the JV)