neiltortorella.com

July, 2010 News & Views

nt — Fri, 23 Jul 2010 15:26:54 +0000

July, 2010 News & Views is fresh off the presses … er … publish button. This month’s newsletter is all about developing effective offline marketing literature such as postcards and brochures. I’d love to hear your thoughts on the topic. What’s worked for you and what’s been not to great?

Raising the Referral Bar

nt — Mon, 14 Jun 2010 12:00:28 +0000

In my June, 2010 e-newsletter, I wrote about methods to generate tantalizing testimonials. For professional services, testimonials are an important tool. So is their first cousin – referrals. As a matter of fact, RainToday’s 2009 study, How Clients Buy, showed referrals from colleagues and other service providers topped the list at 79% and 75%, respectively, [...]

Rockin’ the House Down

nt — Tue, 01 Jun 2010 13:12:21 +0000

Okay, this post is more of a proud poppa moment and has little to do with marketing and self promotion.

No, wait. It does.

My son’s band, Resurrected, played their first “official” gig on May 22, 2010 at the Lake Fine Arts Festival in Hartville / Uniontown, Ohio. Simply put, they rocked the house down.

My son, the [...]

Leveraging Your Expert Status

nt — Tue, 25 May 2010 16:39:50 +0000

So, you’ve followed some of my suggestions in this series and have begun to position yourself as the go-to guy or gal within a niche. Great! Now what? Your work, dear reader, is hardly done. You’ll want to continue your promotional efforts to further cement your expert status … and profit from it.

Continuing your efforts [...]

Links for 2010-05-13 [del.icio.us]

Fri, 14 May 2010 00:00:00 PDT

How to Rev Up Your Referral Engine
How To Do Everything | VerticalResponse
Design Your Email for Delivery & Response
The 3 Top Ways to Get Customers Fast | Rembrandt's Blog
3 Top Ways to Get Customers Fast
Professional Services Marketing—What Works and What Doesn't - RainToday
Professional Services Marketing—What Works and What Doesn't
Creative Latitude: Figuring your houlry rate | Neil's Newbies
How do you Rate?
Figuring your real hourly rate.

Promoting Yourself Within Your Niche

nt — Wed, 12 May 2010 14:10:54 +0000

By now, you’ve identified a potentially profitable niche or two. It appears ripe. There’s some competition, so you know it’s viable. The niche is small enough for you to become visible, yet large enough to provide a good amount of work. You’ve done your homework, learned the niche’s ins and outs, identified a few good [...]

Developing expertise in an industry or project type

nt — Mon, 03 May 2010 14:56:49 +0000

Now that you’ve found a nifty niche, it’s time to get up to speed developing your expertise. Let’s start out with an industry niche.

Ideally, you’ve selected a niche area where you have some previous knowledge. If not, don’t sweat it. You can still learn the ins and outs and position yourself as an expert. It’ll [...]

Identifying Your Niche

nt — Mon, 26 Apr 2010 12:00:55 +0000

When it comes to finding the niche that’s just right for you, it’s a good idea to start with what you know. It simply makes sense to focus on the niches that revolve around your knowledge. You don’t want to start from scratch if you don’t need to do so. For example, I know a [...]

Links for 2010-04-25 [del.icio.us]

Mon, 26 Apr 2010 00:00:00 PDT

New Rules for News Releases: Don't Just Target Journalists With a Business Press Release
New Rules for News Releases
Developing a Marketing Budget for Your Small Business: Going Beyond the Spreadsheet | Small Business Matters
The Financial Brand » Brandspeak: A Glossary of Branding Terms
Brandspeak: A Glossary of Branding Terms
Top 10 Direct Mail Mistakes | Marketing & Advertising > Marketing & Advertising Channels from AllBusiness.com
Top 10 Direct Mail Mistakes
Targeting The Right Markets

Nicely Niched – Introduction

nt — Sat, 17 Apr 2010 19:18:07 +0000

When I give a presentation, one of the first things I ask the audience is, “Who buys what you’re selling?” Inevitably, several folks will answer, “Everybody needs what I’m selling.”

Sorry gang. Wrong answer.

The thought of specializing within a target group, or “niche,” is a scary idea for many service professionals. “I don’t want to limit [...]

Links for 2010-04-15 [del.icio.us]

Fri, 16 Apr 2010 00:00:00 PDT

Marketing Your Blog: 10 Essential Tips You Should Know | How-To
Marketing Your Blog: 10 Essential Tips You Should Know
Free Promotion Marketing – Find Interview Opportunities | Internet Marketing Promotion Services and Website SEO Services
Free Promotion Marketing – Find Interview Opportunities
6 Ways To Brand Your Business With Content

Links for 2010-04-14 [del.icio.us]

Thu, 15 Apr 2010 00:00:00 PDT

10 Effective Ways to Get More Blog Subscribers | Copyblogger
10 Effective Ways to Get More Blog Subscribers
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media

Links for 2010-04-13 [del.icio.us]

Wed, 14 Apr 2010 00:00:00 PDT

Inside the Marketers Studio - David Berkowitz's Marketing Blog: The Ten Plagues of Social Media

Links for 2010-04-08 [del.icio.us]

Fri, 09 Apr 2010 00:00:00 PDT

3 Rules for Building a Value Proposition that Sells Like Crazy

Links for 2010-04-07 [del.icio.us]

Thu, 08 Apr 2010 00:00:00 PDT

3 Tips To Be A More Conscientious Marketer | MarketingProfs Daily Fix Blog
3 Tips for Being a More Conscientious Marketer
eMarketing 101 | A Guide to Online Marketing | Quirk eMarketing
eMarketing 101
» Please leave a message BoDo: Business of Design online » Blog Archive
Please leave a message
How To Do Everything | VerticalResponse
PR 101 Weekly Rant #16 Push versus Pull Marketing or why no long likes to be annoyed when they want to buy something | PR 101
Push versus Pull Marketing or why no long likes to be annoyed when they want to buy something

Handling Interviews

nt — Mon, 22 Feb 2010 13:00:53 +0000

It’s another day and you pull up behind your desk, fire up the computer and down a jolt of your favorite caffeinated beverage. Out of the blue, the phone rings or the inbox jingles. You’ve been asked for an interview.

Holy smokes! What now? After your hat size deflates once again to normal, take a few [...]

Writing Press Releases

nt — Mon, 08 Feb 2010 13:00:08 +0000

Press releases are often the foundation of a business’s publicity efforts. When writing releases, be sure they conform to accepted format standards. To follow is the dissection of a release I wrote a while back.

News Release

Contact: Neil Tortorella Tortorella Design 954.607.2244 neil@tortorelladesign.com

January 19, 2009

For Immediate Release Neil Tortorella to Present At the 2009 HOW Design Conference

Plantation, FL: Neil Tortorella will [...]