Neo Imaginations

5 Ways to Make Money in College

2020-04-13T01:45:00.007+05:30

Nothing compares to the charm of college life. The fashionable clothes, movies with friends and canteen treats, all become a memory for a lifetime. But college days are also best known as “I am broken dude!” days. Yes! We all agree on that. It is undoubtedly the most frugal days of our life because we are totally dependent on our parents for pocket money. The needs are umpteen and funds are uber scarce. With maturity seeping in, we also understand the financial limitations of our parents and restrict our enticements with a heavy heart.

But wait. Guys! Don’t be too harsh on yourself. Don’t restrict yourself too much. Learn your liberties and expand the ambit of your dreams. There are plenty of interesting jobs that you can easily take up during college days and meet your day to day needs. Besides, it also hons your professional skills and can win you brawny points in college campus/recruitments. You will be a cut above others for sure.

So, choose the best-suited job from a host of options available.

How to make money while studying in College

1. Social Media Manager

College students are usually very tech-savvy and have good knowledge of social media apps like Instagram and Snapchat etc. These skills can be very well put into use by local business and start-ups for running their social media accounts. Being an online job, it also gives you an additional benefit of working from your desired location and comfort zone. Your cell phone could be your new workstation.

2. Online Tutor

You may be good at academics and very good in specific subjects. If teaching gives you pleasure, then online tutor jobs should be on your list. Your soft skills and smart ways to engage and impart knowledge can add extra digits to your paycheques. Also, this will keep your academic foundation strong. For online tutor jobs, click on the link below.

https://partner.urbancompany.com/

3. Investment Advisor

College students can also work as a part-time investment advisor during weekends or a couple of hours in the evening during weekdays. The investment firm has back-office teams that schedule meetings with prospective clients and you as an Investment Advisor will have to meet the clients and turn them into customers.

4. Paid Internships

If you have good writing and communication skills, the same can be clubbed with your academic subjects to land you the job of a paid intern. The paid internship is the new trend and has huge demand from either side. Job portals like Internshala.com offer good remuneration to college students at the same time upscaling their skills for future endeavours.

5. Online paid surveys

Data Analytics are in demand like never before. Every venture that goes on the floor is backed up by a team that gathers data, trends, public opinions & habits to develop a concrete framework for sure shot success. Have you ever imagined where these public mood or trends are derived from? Data Analysis firms conduct paid surveys for their research. You can subscribe to these online paid surveys and make some comfortable earnings with few clicks on the survey page.

6. Youtuber

You may be a travel enthusiast or a gadget geek. The brands are aggressively looking for making online presence through youtube videos and attracting potential buyers/customers. If you are someone who loves video making and editing, you can become an influencer video blogger on youtube and generate revenues from Google Adsense and the respective brand. Travel vlogs and gadget review vlogs are in great demand.

7. Freelance Photographer

If you love photography and posses the art of finding creative angles on your DSLR viewfinder, a host of jobs as freelance or assistant photographer jobs are waiting for you. As most of the events take place during nights or weekends, your availability from college sessions become easy and manageable. For freelance photography, click on the link below.

https://partner.urbancompany.com/

8. Blogger/Freelance Writer

If you have a flair for writing and have a niche, then blogging can be a very rewarding option for you. Brands and services are often looking for bloggers and freelance writers to make their online presence substantial and attract target customers/audiences. Because it is purely an online job so you can work remotely and reap the additional benefit of not wasting your time on commutation to office. Also, it will add weight to your resume and you may be hired as an experienced professional rather than as a fresher. For freelance writer jobs, click on the link below.

https://partner.urbancompany.com/

With so many options on the shelf, I am sure you are going to be in catch twenty-two situation. However, take a deep breath and explore your passion. I am sure you will hear your calling and experience an enriching college life.

Much Love & All the best with your first Job.

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Valley of Flowers Trek I Hemkund Sahib I

2019-11-12T11:01:00.007+05:30

In August 2019, we a group of 10, trekked on Himalayan Ranges to Valley of Flowers and Hemkund Sahib in Uttarakhand. It is a collection of those memories to cherish nature and the bonding we shared together.

Thrillophilia was our trip planner. We started on 24 August 2019 from Haridwar. We were picked up by Thrillophilia team and had our night stay at Auli after 12 hrs of road journey.

The next morning we trekked for Ghangaria, the base camp for Valley of Flowers and Hemkund Sahib. This is a trek of about 12 km. It is not an easy trek. You need a fair amount of physical and mental strength. Keep motivating fellow trekkers and get motivated in return. Sip water regularly and take short breaks without letting your body cool down. If you start at about 8 am you will reach Ghangaria at about 5 pm. You will be happy to know you have already climbed 10,000 feet by the end of day 2.

The next day is Valley of Flowers trek that is about 15 km both ways. It is not that tough considering the altitude but the terrain makes it hard as you have to trek on loose pebbles and rocks. Your shoe sole is the only savior. Once you have reached the valley your eyes will be treated to mystics of the valley in the form of beautiful flowers, herbs, umpteen streams, high mountains and bright blue sky. Be kind to your camera and click creative pictures of the beauty around.

The last destination is Hemkund Sahib. The shortest and the toughest at the same time. 6 km one way but very very steep. Dress appropriately as you might feel cold once you reach the Gurudwara at an altitude of 15000 feet. It has an exceptionally scenic glacier lake surrounded by 7 mountain ranges. Treat yourself with spirituality, khichdi and pictures. This is a must-visit place of Himalayas.

The next day is trekking back to Govindghat and subsequently the road journey to Haridwar.

Tips for Valley of Flower Trek

1. Keep light and don't overload your backpack.
2. A good pair of trekking shoes is a must, I repeat MUST.
3. Trekking pole preferably Quechua brand for trekking to avoid excessive strain on your knees and lower limbs.

4. Spend time with nature. Just don't walk. Talk to counterparts, feel the valley and spend time to explore the beauty.
5. Don't over click. You may miss the magic of real eyes.

6. Don't wear too warm clothes as trekking will keep you sweating all through. 5. Use a good sunscreen. I only keep it and lazy to apply.
7. Educate yourself and others on how to properly strap your backpack. Remember you are going to carry 8+ kgs for 8 to 10 hrs. Your shoulders may be hurt making the rest of the trek painful and tasteless.
8. Don't litter and keep the valley plastic-free.

Much Love and Shubh Yatra

#Travel #Valleyofflower

#VOF

Emotional Bankruptcy

2019-10-20T15:40:00.003+05:30

#Quotes #LifeLessons #Micropoetry

Concept of Unlearning

2019-10-13T14:21:00.001+05:30

To learn new things sometimes we need to unlearn our old learnings. Old learnings are like habits that don't change overnight. Those old habits or learnings may be in contradiction to our new desired learning.

#Learning #Quotes #Creative Writing

Gandhi's India

2019-10-02T14:41:00.000+05:30

Translation: A place where the assassinator of Mahatma Gandhi, Godse is referred to as Godse Ji can only be Gandhiji's India.
Beautiful, Inclusive and Tolerant.

The two halves make me one

2019-09-29T18:47:00.000+05:30

Sublimation

2019-09-16T13:53:00.002+05:30

I am not someone who is frequent. I appear in your life rarely, barely enough for you to register me as a reality. I am like a rare dream and you are like the rarest memory of that dream in the morning. I happen and I dissolve.

-- Midnight Poetry

#neoimaginations

Daily Quotes : Mistakes and Sorry

2019-08-21T22:01:00.002+05:30

#Micropoetry

Story of Tublu -- An Amazing Journey Called Life

2018-02-16T10:42:00.003+05:30

Jahid Akhtar - Story of Tublu

There are some books that send you into deep thoughts and psychological exploration. And then there are some that simply sit face to face with you and narrates the story as if the author himself is in conversation with you. This is exactly what Jahid Akhtar’s debut novel “Story of Tublu” does to you.

The book starts with its lead character Tublu as a child and his gradual journey from a village Govt school to English medium and finally into an Engineering college. His childhood love for Maina, Mr Sharma’s daughter moves the story. The book meticulously covers the natural beauty of Assam and its simple lifestyle. But as the story advances, the book makes a smart transition into the life of metro cities like Chennai, Mumbai and Bangalore. The book further takes you to the United States and Germany with the flow of the story.

The story has a very natural flow and at no point digresses from reality. The best part of the book is that it never struggled to blossom the love story between the protagonists, Tublu and Maina. The narration of the story matures as its characters mature in age and that underlines the beauty of this book. The book is not very heavy on literature dose and thus very inviting even for people who are not very fond of reading.

So just grab your copy at Amazon and spend your weekend with an amazing storyteller Jahid Akhtar.

Indoor Air Pollutants ? Welcome the revolutionary Royale Atmos by Asian Paints

2017-09-24T22:57:00.000+05:30

Every time I hear about the term Air Pollution my mind is engraved with pictures of vehicular emissions, industrial chimney menace and burning garbage dumps. The idea of a common man ends with it. He thinks staying indoor is living healthy and safe. But is it that simple? No! The facts are alarming and shocking. For a factual shock, the air inside your house may be several times more polluted than the air outside. Also, considering the fact that we normally spend more time indoors (10 to 12 hours) than outdoors makes the situation even worse. The sources are many and identifying them would help us to improve the quality of air both indoor and outdoors.

The indoor air not only includes the outdoor pollutants but also has significant contributions from in-house pollutants that are a by-product of various chemicals, domestic fuels, cosmetics, personal healthcare items and cleaning agents. Your indoor living space may have hazardous chemicals suspensions 8 to 10 times higher than the outside air. The following facts elaborate the unseen and unknown contribution in this regard.

VOCs stands for Volatile Organic Compounds and are emitted as gases from certain solids or liquids used in common households. VOCs include a variety of chemicals like Formaldehyde, Gasoline, benzene etc having both short- and long-term adverse health effects. Concentrations of many VOCs are consistently higher indoors (up to ten times higher) than outdoors. VOCs are emitted by a wide array of products. Organic chemicals are widely used as ingredients in household products. Paints, varnishes and wax all contain organic solvents, as do many cleaning, disinfecting, cosmetic, degreasing and hobby products. Fuel like domestic LPG is also made up of organic chemicals. All of these products release organic compounds while we are using them, and, to some extent, when they are stored.

To your surprise, the incense sticks (Aggarbatti), room fresheners and insect repellents all contribute to VOCs and are thus pollutants on the flip side. So the next time your Television news channel warn you about the increasing AQI ( Air Quality Index) and PM 2.5 be aware your homes are no safe hideouts to combat the menace. Indoor air pollution can increase the chances of having flares of chronic lung problems, such as asthma or chronic obstructive pulmonary disease (COPD) and other respiratory disorders due to various biochemical allergens. There are also likely longer-term effects from ongoing exposure that are more difficult to measure, such as the likelihood of lung cancer.

Think of possible and innovative ways to make your home and the world around a better place to breathe and live for you and the generations to follow.

Any Solutions ?????

Yes of course !!!

The first step to improve the quality of indoor air is to have a well-ventilated house. The volatile emission of chemicals from various house articles cannot be curbed completely. However, having good ventilation can renew the quality of air inside the house. It is needless to say that the vegetative greenery in the form of trees and shrubs in your locality can naturally enhance the quality of the overall air. One should minimize the use of chemical products like disinfectants, wood varnishes and artificial room fresheners that are a good source of Formaldehyde (VOCs). Also, it is necessary that direct sunlight reaches the corners of your room to inhibit microbial proliferation of bacteria and fungus.

And if you want to go a step further, think of "Royale Atmos by Asian Paints". A paint developed by the research and development team of Asian paints considering the urban air situation and all possible unavoidable sources of pollution. Royale Atmos is the first of its kind paint that not only looks beautiful but also cleans the air making it purer than before. It’s Activated Carbon technology reduces harmful pollutants from the air. Additionally, Royale Atmos also absorbs select household foul smells to make the air fresher. The paint has a fragrance instead of the usual chemical smell.

Asian Paints has tested Royale Atmos for its air cleaning properties at a third party lab for reduction of formaldehyde, a dangerous air pollutant. Royale Atmos was found to reduce formaldehyde levels by 85% under standard test conditions.

I am sure you are craving to know more ....

Visit the official page of Royal Atmos by Asian Paints

Royale Atmos

Love Diaries

2017-02-04T14:52:00.004+05:30

The other day my wife shared a piece of write-up written by her college friend, Trisha. The write-up was actually a kind of diary note that elaborated her feelings for the boy she loves and wants to marry. I was mesmerized in the flow of her words and feelings. Trisha explained her bewilderment, the traumatic shock that she would go through on being married to someone else. The narration was based on the imagination of a probable situation in future where she is being married to someone else. The narration ends with the line, " I would run away. "

She loves X and wants to marry him. She also loves her family and cannot imagine leaving them forever for marrying X. Now, Mr X is not a simple entity like English alphabet X. He has an arithmetical angle too. Yes, the same letter x of mathematics, aka synonym for complication, complexity and convolution. Mr X is from another world, I mean Religion, Region & Reign.

It is normal for Trisha to leap her parental ideology in choosing the love of her life. Being an IIM graduate has surely graduated her to rise above unnecessary inhibitions. But she has a family that could not move with the pace of her world. They are not wrong for being slow movers, she is not wrong either. So ! how to deal with the situation? How to make L.H.S (Parents Dulha) = R.H.S (Mr.X Ladki ka Pyar). After all, another IIM graduate (Chetan Bhagat) has already done this in real life and reel life. Of course, the religion angle was not there in their case. And this is the only angle that has convinced Trisha that her parents will never agree for Mr X.

LHS#RHS (Hence proved)

Hence, she has to choose between her parents and Mr X.

My wife wanted me to talk to her friend and guide her through. She thinks I am an 'A'grade Love Guru. Half a decade back I was Mr X of her life and that says it all, why she wants me to talk to Trisha.

I chose not to talk to her. The reasons are very practical. I do not propagate love marriages neither do I oppose one. I did one because I wanted to marry her and not because I had a fantasy for love marriage or anything against Arranged Marriage. It was my love that chose its own course of love; its own direction. I did not draw inspirations from similar marriages in my friend circle, neither did I got discouraged to see similar marriages in jeopardy. The vicarious experiences did not affect me positively or negatively. I knew marriage is a very complex subject and there are infinite dynamics that control the success or failures of marriages. To me till date, the mode of marriage has never been an article to judge the success of a marriage. Marital harmony has got nothing to do with the type of marriage (Love or Arranged). It is all about understanding, compromising, and sacrificing for each other. It is also about letting lighter things go to save more precious things in life.

If the most powerful thing between a couple is love then rest all stupid things can take a backseat. Stay assured that only pure love and care for each other can keep your boat afloat. Life is a dangerous sea and things around it are dangerous sea monsters.

Coming back to Trisha.

Explaining to her my point of view will be pointless. I cannot quantify their strength of love nor can she quantify mine to understand why I took up the decision of a love marriage. So no two stories can be similar even though the circumstances can be very similar. But I want to bring some clarity of thought on the subject. Choosing Mr X has a good possibility of retaining her family alongside. Although not immediately at least after a period of time. There are bright chances of retaining both if she goes with Mr X. However, if she chooses to do away with Mr X marrying someone else, the possibility of retaining Mr X becomes uber-zero. If she can live with this fact, she ought to take the easy route. And if she cannot, then her easy route is surely Mr X although it seems tough myopically.

To be continued.........

The Story of a Suicide- Book Review

2016-08-14T23:53:00.000+05:30

Source: http://www.storyofasuicide.com/

Book : The Story of a Suicide

Author : Sriram Ayer

Illustrations : Ghana

The novel is a story of four students -- Hari, Mani, Sam and Charu. It is tense to begin a book with the title “The Story of a Suicide” but the story magically takes you into the freshness of love and student life. The story is fresh, vibrant, eccentric and contemporary .

The novel has characters that are symbolic of today’s youth. The situations, the reactions, the issues are all contemporary and hence lets you connect immediately with the story. The story has a blend of love, revenge and friendship. It also throws light on sexual orientation issues and its unacceptability in society. The Twitter trolls and Facebook walls are no less significant than the protagonists of the novel. And that makes this book a complete package to read and instantly connect with the youth of the day.

The characters of the story have their own distinct identities. Sam or Sambamurthy is techno geek and can do the most impossible things with technology and gadgets.

Charu, Sam’s lady love is a strong, liberal, opinionated and assertive girl. She has strong objections to male dominated world and the resultant male Chauvinism. She is bold and audacious but a true friend who would go to any lengths to help her buddies.

Mani is Charu's best friend. He has spent days of destitute and poverty. His mother is the only ray of hope in his life. Mani being a Tamil medium student is finding it hard to cope with a reputed English medium College.

Hari is Sam’s roommate in the hostel of the college where admission is a matter of royalty and pride. Both of them have no chemistry and very less interaction all through the book. Hari has a haunting past that has traumatic impressions on his mind and body. He has been a victim of child abuse and had been subjected to prolong sexual molestation and harassment by his own Uncle. His torturous past is a secret that he has revealed only to his dear friend Mani. Hari is a gay and Mani is his homosexual partner. They love and understand each other’s pain.

The story has three major facades -- Sam and Charu’s love story that lands before its take-off, Hari and Mani’s physical and emotional relationship and the third facade is the friendship between Charu , Mani and Hari. The story revolves around the emotional dynamics of these three facades that bind the imagination and interest of its readers. The book is sure to keep you glued till the flip of last the page.

Striking Features of the book

The novel is like a handbook that systematically answers modern day issues. At the end of each chapter one can find relevant questions that are of immense use and applicability. The book has smart answers with Do's and Don'ts for some of the most complex issues and problems. Hence, the novel is a worth read for both young readers as well as for middle aged people who need parenting tips and solutions.

The audio links of each chapter is a complete bonus for the readers. So one has the comfort of enjoying the book without straining eyes for too long.

The illustrations are a major attraction of the book. I just fell in love with the art work. The illustrations are so wonderful and smart that it captures the complete mood of the chapter. I spent a good amount of time admiring the beauty of illustrations.

The story also explains how the lives of youngsters are ruled by their online activities and presence. The virtual world can actually destroy the real tangible world if not handled responsibly. The online snooping and how one's private life can be torn apart and served publicly by using softwares/hacking tools that are readily available. The book silently press upon the importance of cyber security and the subsequent vulnerabilities to ones personal life at large.

The parts of the story I related to the most

I loved the tweets that Sam used to tweet for no reasons. We all have been through that phase of life where sharing every bit of shit and high was a passion. I related it to the most.

Also the emotional relationship between Hari and his father was very relatable to me. The obnoxious dreams, the gut feeling that something bad is going to happen with his son was quite relatable and true.

I loved the chapters Caesar meets Draupadi and the Facebook post of Charu. Both the post are thought provoking, bitterly true and bold.

Find time to read the complete novel @ http://www.storyofasuicide.com/

My philosophy and Tips to deal with Life:

The biggest problem with us is that we take ourselves way too seriously. Life is enjoyable if we can give up comparing ourselves with other. It is a gift that needs to be cherished everyday and every moment but we seldom think that way and live life like a struggle.

We all have our own rough patches or phases of life. But how we deal with it makes the difference. I have learned that change is the only constant. It clearly implies that the hard time will surely change for good with passing time. Sometimes we don't need to react or troubleshoot the issue but remain patient and let the time do the needful. Many serious problems that took the juice out of my life were simply neutralized with passing time and without my interference. We need to take our time, our own sweet time.

Suicide is an impulsive reaction to a situation. A stable mind can never dare to kill or bear the torture of self killing. Biologically we are designed to protect ourselves at any cost; We are wired to be Selfish. However, this fabric of sobriety is destroyed when one does not take time to deal with negative impulses. Whenever we feel depressed and self destructive we should give time to ourselves at once. Time acts like a shock absorber and every situation falls feeble in the face of time. Time has a healing of its own. Also one needs to keep in mind that there are things that one cannot change. We have very less control on the world around us and blaming ourselves for everything under the sky will not help us in anyway.

It is much better to accept failures and win a few. Life is about spending time on earth and not about winning the virtual territories of illusions.

Have a blissful life !!!!!!

Tickle your child's Imagination- #colgatemagicalstories

2016-07-30T18:08:00.001+05:30

Children have a world of their own - A world that is pure, innocent and playful ! I enjoy when my son narrates me his own imaginative stories that have no relevance or purpose and yet sound so funny and de-stressing. I love him for that. It shows his innocent world to me where things are beautiful and lovable. According to him a home lizard smacking on an insect is about lizard kissing the baby insect and that perspective sends me into a laughter frenzy. I love to hear similar stuffs from him when i get an opportunity. I question him like a baby and he comes out with his own imaginary answers to which we laugh a plenty. I understand that my baby loves to see me laughing and he makes sure to give me enough reasons all day long.

As parents we need to pamper our children to be more imaginative and creative in thought. We need to check on what kind of inference they draw when they come across day to day situations of life. Stories are the best means of introducing your children to moral education at a tender age that would remain with them as moral values till eternity. The modern education system is based on informative and memory techniques but the ancient education system was based on collection of short stories that had conclusive moral at the end. The stories were symbolic situations and the moral of the story was a tactical guidance for decision making to choose between right and wrong. The after effects were deep psychological impressions that shaped the overall character when the child nears adolescence. Panchtantra and Jataka Tales are some of the examples that shaped the minds of children during the retro era.

I was delighted to see Colgate coming up with a great idea to entice the hidden creativity and imaginations of young minds. The new ''Colgate Strong Teeth'' pack comes with interesting pictures of sea creatures and some trivia inside them. The kids can open the pack and cut the sea creatures as collections. They can use their creative imagination to weave funny stories around these famous characters. This is purely creative and I am sure every kid would love to spend time with the otherwise useless packs. The cropping of sea creature images will develop their motor skills too. This is a good combination of playing and learning with fun.

My child is too young to weave a complete story using the characters. But I was excited to see that he identified many of the characters on the pack. He was very enthusiastic when I was cropping the characters with the help of a pair of scissors. At last he collected all the sea creature characters and placed them together as his collection. He named some of the unknown characters with names of children around our locality. Here are some pictures that show his excitement. Star Fish is his favourite and he keeps it in his pocket when he goes out with us. According to him the Star Fish fell down from the sky and became a star fish and cannot reach back home.

Gift your kids with these collectibles when you buy the new pack of Colgate Strong Teeth

Find more on this @ http://www.colgate.co.in/en/in/oc

Laundry Goes Odd Even- An initiative by Ariel

2016-05-22T17:55:00.000+05:30

We learn what we see and we follow it without questions. The routine becomes a universal law, a law that we never even try to test or challenge. We have grown up seeing our mother doing the laundry of the house. A daily chore where she never expected anyone else to help her with and neither did other members of the family felt the need to offer her a helping hand. That became a universal norm.

Traditionally the daily chores have been divided on the basis of physical efforts and strength required to do the job. So those activities that needed more physical strength and endurance came to men and women were tasked to do things that were comparatively less straining. In that perspective, the laundry task seems to be an exception or say a complete misfit. It requires an enormous amount of physical strength and endurance to do laundry yet it fell to women. I as a man find it the toughest task among all the known house chores.

Ariel has taken a commendable initiative by sharing the tough laundry task between the two genders. Let men and women of the house share the load of laundry by following an interesting Odd-Even rule.

When I came across this initiative I felt an urge to practice it and also propagate it further.

I always took the opportunity to share the laundry along with my wife. The weekends gave me a good chance to relieve my wife of the burden. But the #LaundryGoesOddEven gave a whole lot of new perspective and I and my wife decided to divide the task on the basis of Odd and Even week. The odd week was mine and the even week was completely hers. So, as a rule, this week was my baby and I dutifully did the routine twice a week laundry ritual. My wife felt cared and relaxed for the whole week. I also enjoyed it because I knew I was adding comfort to her life in the form of a good gesture.

I admire the idea of sharing and caring. When we share our problems, responsibilities, duties and happiness; Why not to share Laundry. Let the toughest task of the house be everyone s responsibility. #LaundryGoesOddEven is an interesting and very sensible effort in the line of Gender Equality. Let us join the initiative and be the real man. Let you be the example of a positive change. Let you be the role model for your children to emulate further.

Below is a video that will compel you to change the age-old thought that Laundry is women's business.

'I am taking part in the #LaundryGoesOddEven Challenge by Ariel India at BlogAdda.

Why Brands need Social Media Presence ?

2016-05-06T00:48:00.002+05:30

Image Credit

It is needless to emphasize the importance of Social media in creating and surviving a brand. No business can bet the risk of not being active on Social Media channels like Facebook and Twitter. The Social networking sites are like open markets that can be explored and exploited infinitely to bring exponential growth of brands and its customer loyalty.

Social media not only provides a forum to reach the target customers but also facilitates a brand to customize itself according to the changing trends and preference of the customers. It provides a reliable feedback mechanism to brands so as to make them fit to survive the test of time and competition.

Social Media has made brands out of common people, rewritten the fate of extincting brands and has brought epic success to business world wide.

Why one needs Social Media Marketing Strategies ???

Social media has become one of the most important tools for all business today. This tool is inexpensive in nature and has a wide and deep connect with customers and network. But it needs a very judicious and professional handling. A wrong step or approach through this medium can have adverse effects on the overall image and goodwill of a brand. Hence, it becomes imperative for a Business or a brand to make wise choice and prudent strategy to harness the benefits of Social Media Marketing.

It is wise to seek professional assistance from a Social media Management Agency to understand the nuances of this trade and exploit it to the fullest.

The steps for effective Social media Marketing Strategy are:-

Executive Summary
When a prospective investor reviews a company, they mainly read through the summary of the company plans. Initially, one may begin with the general overview of any intentions for SMO marketing strategy. In this summary, businesses can create sections where they can address the problem, the solution, the opportunity, competitive advantages, handful of bullet points which describes as to how one can monetize social media
Specify goals and objectives
It is highly important to specify about the primary goals and objectives of any strategy. It however depends on the area of business. Three important goals of marketing strategy are-

a) Raising brand awareness,
b) Engaging customers and

c) Building community.

Another equally important point is transforming unknown traffic into customers. Take all these points when strategizing goals and objectives.

Identifying target audience The target audience of any business is the current customers and potential customers.. The main goal is to gain new customers and it can be researched after determining the demographics of the potential customer base.

Locations and Sites The other important factor is determining social networking channels that intend to develop presence. Based on the niche and target market, one should carry on the research and considers their social site.

Balance & Control The moment one understands behavior of followers and fans; they are able to interact better with their brands on social networks. For convenience, it is always better to monitor the networks one chooses and detail the areas of each of these networks. Even the reactions to any content of the business post must be closely monitored.

Tactics Details of the target audience mainly determine what kind of content any business will include at each site. How a site behaves and how a site is used includes how often there is any update, what interactions will be held with followers such as question and answer sessions, promotional specials and contests.

Monitor Reports, measurement and analytics (ROI)

It is important to determine effectiveness of social media marketing campaign. The analysis of the data is done in 3 distinct stages that are- Launch, Management and Optimization. One has to collect number of visitors and followers, success rates of different types of promotions and likes.

Much of the data of companies are looked after by Profile’s statistics and keeping a close watch over the metrics such as evaluating regularly the trends and shifts. It is effectively required for businesses that want to stay competitive.

One such maverick in the field of Social Media Marketing is Red Lemon . The Agency invent ideas, strategize them, implement it on right time & situation and rest to deliver end result that speaks of its experienced team’s vigorous effort. These professionals are masters of the entire gamut of social media marketing such as Facebook marketing, Email-marketing, Referral marketing, Content marketing and Native advertising.

CUSTOMIZED HEALTH INSURANCE SOLUTIONS

2016-05-02T00:07:00.000+05:30

Axis Bank partners with Apollo Munich

to offer Bespoke health insurance solutions to its customers

Bank’s exclusive Bancassurance partner for health insurance solutions
Unique support and service mechanism for the Bank’s customers
Paperless processes to ensure minimum TAT for policy issuance and service

Commenting on the partnership, Rajiv Anand, Group Executive & Head Retail Banking, Axis Bank said, “Over the past couple of years, we have observed the exponential rise in the cost of healthcare and the need for customized and affordable health insurance solutions. With the objective of ensuring the health and wellbeing of our customers, we are delighted to announce our exclusive Bancassurance partnership for health insurance with Apollo Munich, which will help us further expand our existing bouquet of offerings and put forth a compelling proposition.”

Apollo Munich Health Insurance Company, along with the Bank will design and offer customized health insurance products to the Bank’s customers, as per their requirements. Policy issuance and service will be driven by paperless online processes, ensuring minimum turnaround time. A brief of the unique benefits for customer are :-

Automatically restoring the basic sum insured in case the policyholder exhausts his/her sum insured in a policy year.
Wide range of sum insured options ranging from Rs 3 lacs to 50 lacs.
A health insurance plan with no sub-limits, no copays or room rent limits.
High Pre and Post hospitalization cover of 60 and 180 days respectively.
Coverage for all “Daycare Procedures”.
Health checkup benefits.
Extensive network of hospitals.
In-house claim settlement.

Speaking about the tie up with Axis Bank, Antony Jacob, CEO, Apollo Munich Health Insurance said, “We are excited to partner with Axis Bank and offer its customers uncomplicated and innovative health insurance solutions. Through bancassurance, health insurance penetration is expected to grow rapidly as there are more than one lakh bank branches in the country, with a majority located in rural and semi urban areas. We at Apollo Munich believe in the potential banks hold as a distribution channel. They can aid us in strengthening our reach in the tier two and three cities overnight.”

He further added “Going forward this partnership will develop more innovative solutions to meet specific needs of different customer segments of the bank. In addition, Axis Bank customers will have access to expert health services that promote healthy living.”

About Axis Bank

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 2,805 domestic branches (including extension counters) and 12,631 ATMs across the country, as on 31st December 2015, the network of Axis Bank spreads across 1,796 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Bank also has overseas offices in UK, Singapore, Hong Kong, Shanghai, Colombo, Dubai and Abu Dhabi. The Bank’s website www.axisbank.com offers comprehensive details about its products and services.

About Apollo Munich Health Insurance Company

Apollo Munich offers innovative and award-winning health, personal accident and travel insurance plans, with state-of-the art infrastructure and uncomplicated services, delivered by engaged employees. It is a joint venture between the Apollo Hospitals Group, Asia’s largest healthcare group, and Munich Health, which offers global health insurance and reinsurance excellence. Website: http://www.apollomunichinsurance.com

For Further details, please contact:

Axis Bank	Apollo Munich
Suresh Warrier \| Anand Mugad \| Sherin Antony +91 22 2425 5601 \| +91 22 2425 5614 \| +91 22 2425 5611 suresh.warrier@axisbank.com anand.mugad@axisbank.com sherin.antony@axisbank.com	Komal Kakkar Corporate Communication +91- 9810609567 komal.kakkar@apollomunichinsurance.com
Ketchum Sampark Faizan Aboli \| Shruti Muddup +91 9819110224\| +91 9820651056 faizan.aboli@ketchumsampark.com shruti.muddup@ketchumsampark.com	PR Pundit Vasudha +91-9820347118 Vasudha.r@prpundit.com Manisha +91-9560966115 Manisha.c@prpundit.com

BookMyShow introduces MyCoupons

2016-04-30T13:33:00.001+05:30

The beautiful world around us is nothing but an outcome of ideas and imaginations by people. Necessity brings opportunities and opportunities bring ideas. Going by the same line 'bookmyshow' (BMS) has come up with an innovative idea of introducing ‘MyCoupons’- free discount vouchers that can be availed at popular restaurants & cafes that are in close proximity to the cinema you are visiting.

The offering is currently available only on www.bookmyshow.com in Mumbai and Pune and users get to choose coupons from a host of restaurants immediately after selecting their seats for a movie. BMS has already partnered with over 100 eateries in these cities including Subway, Café Coffee Day, Baskin-Robbins, Mad Over Donuts, KFC, Pizza Hut etc. to offer such discounts.

On introduction of ‘MyCoupons’, Marzdi Kalianiwala, Vice President - Business Intelligence and Marketing, BookMyShow said, “Usually a movie going experience is coupled with a meal either before or after the show, and this is where BookMyShow wants to add more value for our customers and strengthen the overall proposition. Since we know where and when our customer consumes the content, we can ensure relevant offers are targeted to our users, thus making the overall experience highly contextual.”

He also added that the pilot phase in Mumbai and Pune is showing a fantastic response and BMS is keen on extending this feature to their App as well as to other cities over the next few months.

So all movie buffs, "Don't forget to avail your MyCoupons next time you book a ticket on your favorite web portal bookmyshow."

Media Contacts:

Arushi Maheshwari: 8802999023 | arushi.maheshwari@bookmyshow.com

Kapil Daryani: 9987210099 | kapil@communicateindia.com

Ayesha Rangnani: 7506360666 | ayesha@communicateindia.com

Divya Mishra: 9820590648 | divya@comunicateindia.com

Indian Speed Star - Gail Raftaar

2016-04-28T23:40:00.000+05:30

Do you have passion for athletics ? Do you dream of making it big in the world of Sports ?

Nurture your love for the sport you love. GAIL India Ltd in collaboration with National Yuva Cooperative Society (NYCS) will make sure you get all the required facilities and world class training to represent your country at the highest level. Yes ! The Olympics.

We have been repeatedly reminded about having ample talented athletes but poor resources to channelize them into winning Gold medals. The lack of facilities and training equipment has shunned the aspirations of many athletes. The story is long and agonizing. GAIL Indian Speed Star is an initiative program that has taken good cognizance of these problems and come out with a philanthropic idea of promoting Indian Athletics.

GAIL (India) Limited has embarked on a grassroots athletics program GAIL-Indian Speedstar which is aimed at unearthing young talent across the length and breadth of India. GAIL (India) Limited and National Yuva Cooperative Society (NYCS), launched a grassroots athletics program GAIL Indian Speedstar on the 22nd of March, 2016 at the Constitution Club of India, New Delhi.

National Yuva Cooperative Society has tied up with Anglian Medal Hunt Company as its Technical Partner for The GAIL Indian Speedstar project. The persisting, epoch-making attempt before - focused grassroots program aims to create a pool of athletes with knack which will possibly bring honor for India in track events at the highest echelon of sporting events - the Olympics 2020/2024.

Aim of GAIL Indian Speed Star: The reason to launch this program is to identify, select and nurture the hidden talent in athletes. The targeted age group is 11 - 17 years in 100 m, 200 m and 800 m track events across.

A panel of eminent sportsperson like P.T Usha, Rachita Mistry, Anuradha Biswal & Kavita Raut have been appointed in the selection committee to support selections and guide coaching camps. As members of the selection committee their role would include creating the selection criteria for the GAIL-Indian Speedstar program, and developing the training plan and module for the selected athletes at the National Level.

‘Legendary athlete P.T. Usha launched the initiative alongside the organizers Dr Ashutosh Karnatak,

Director (Projects), GAIL (India) Ltd, Rajesh Pande – President, National Yuva Cooperative Society Ltd (NYCS) and Maneesh Bahuguna- CEO, Anglian Medal Hunt Company.

District trials were conducted under the watchful eyes of coaches and selectors, appointed by the selection committee. The selection of the athletes was based on talent identification and selection criteria set by the selection committee.

Initiatory, in its first year, earlier this year with initial trials conducted at 55 districts across 10 states in which more than 25,000 children participated out of which 850 children made it to the State level

Shri Dharmendra Pradhan, Hon. Minister of State (I/C) Petroleum and Natural Gas, Dutee Chand, AnuradhaBiswal and Purnima Hembram; selected ambitious young athletes from Bhubaneswar, Odisha. 14 children have qualified for the National level trials while Shri Dharmendra Pradhan ji, praised and motivated the selected candidates for National level trials

Camp and Selection.

The first State level camp and trial was organized on 27-28th of February in Sawai Maan Singh Stadium, Jaipur where 60 boys and girls participated out of which 4 have qualified for the next level. The state trials were held in Odisha (14 Selection), Delhi (28 Selection), Kerala (28 Selection) & Jharkhand (4 Selection) followed by Maharashtra and Gujarat in the last week of April. The shortlisted children from the State trials will then participate in the National camp and selection which is scheduled to be held in May 2016 at Jawaharlal Nehru Stadium, New Delhi. Shortlisted athletes from state trials will attend an intensive national level camp. At the conclusion of the coaching camp, final trials will be held. Winners will be selected based on the qualification criteria and their potential. The winners will be given extensive training throughout the year. The top 9 athletes will then be provided with a world class coaching for over a period of 5 years with an ultimate objective of one of these athletes to represent India at the Olympics.

If you really want to do something, Just do it ! Don't keep talking about it.

So reach the official page of this dream come true Initiative and register at once.

http://www.gailindianspeedstar.org

https://www.facebook.com/GAILIndianSpeedstar/videos/951014715012524/

In the Bargain of Impression

2016-04-12T17:22:00.002+05:30

All our life we struggle hard to build impressions on people around us. Sometimes even a right course of action can fetch you a wrong bite of impression. It may mean something you never meant actually. Impressions are mostly perception based and hence more complex to deal with and still we do not think twice before sacrificing so much on something that is so

short lived and so volatile -- ''Impression''.

Is it our false appetite for glorification by others ? Or our dark needs are at stake ? Nevertheless we are addicted to creating impressions. We fake ourselves for liking something we actually don't like. We fake ourselves for committing something to we don't stand by. The soul reeks within and we tire more than the efforts, the labour we made and all just in an attempt to make an impression.

But it is a fast world, everything refreshes itself. Your scores reset to a periodic zero every time the sun makes it way from the far east. And once again you are ready to give up your desires to win a day long impression. The reality lies in the fact that although your impression on others goes for a everyday reset but the pain of sacrifice for winning that impression keeps piling up everyday. It becomes really heavy and painful to carry the burden of sacrificing so much for something that was nothing better than a virtual entity.

You have learnt the lesson but late. Nothing is late if it is finally realized. Live for your satisfaction, your impressions and your your own feel good factor. Strike a balance between what you give up and for what you give up. Hit the right deal ! You cannot do a bad business for a good life.

Say Cheers to life and let other people's impressions and perceptions go for a high Toss.

Railway Diaries

2016-01-23T15:46:00.002+05:30

We Indians have an incessant inevitable relationship with Railways. Our happiness and sorrows both pass through the labyrinth of the railway tracks. I have faced my most emotional moments standing on the platform of railway stations across the length and breadth of our country.

It was just day before yesterday when a friend of mine shared a picture on his facebook wall in which two Indian soldiers where travelling by sleeping next to the toilets in absence of reserved berths. The gentleman TTE of the coach obliged to people who paid him hot in return for the adjustment of available vacant berths and those two soldiers did not fit into his criteria of business. So they were destined to acquire the floor space with two attached toilets and two doors on either side. Yes ! I mean the place near the toilets. The post abused the Railways for not respecting and helping enough the men who not only sacrifice their lives on the borders but also surprise the people of the country during the times of natural calamities and civil disorders. Only the victims of such catastrophe might know the efforts and the attitude of men in uniform to go a mile beyond the call of duty to save someone who is not even remotely associated with them. Only a soldier can do that. They are bred and trained to do such acts of bravery till eternity no matter how they are treated and looked after in return. The man who took the pain to understand the soldiers plight and shared it on his wall should be appreciated but he should have done a more noble job of sharing his seat instead of sharing his facebook post. None of us do it actually but to think over it should not be a crime.

Expecting the TTE should have only helped those soldiers to me seems completely unethical. Why the rest of the coach precisely five dozens of them be spared ? Wasn't it their onus too to accommodate a soldier who might just be returning to base after his rescue operation during Chennai floods ? We like to applaud them on televisions when the media sing their saga for TRPs but when it comes to situations like this the whole patriotism thing in us takes a backseat.

My yesterday was emotionally turbulent and the very reason for why I am writing on a Sunday evening. A friend of mine who is serving in the Armed forces lost his father . The news of his father's sudden demise came in the afternoon. The situation needed him to be available at his hometown along with wife and children. His village is far away from the reach of Airways and the only resort was a train journey the same day. At 5 pm we were at the railway station to see him off. We checked for the current reservations but nothing was available. Finally we were hard press to buy general tickets for him and his wife with two children. The plan was to upgrade it to Sleeper class or a 3 AC as per the situation in the running train. But it is not as simple as it sounds. There are very bright chances of one not finding any type of accommodation. So in order to make things simpler, we approached the TTE of that train and explained him the circumstances. He flatly refused us and showed us the reservation chart to understand his inability. But he was kind enough to refer to us to a passenger who had one berth in a compartment away from his rest of the berths. The TTE knew the fact that the passenger would never let his 7 yrs old daughter sit in a far away compartment from his own. So we went up to him and requested him for his isolated berth. The TTE also persuaded the man in our favor and at last he obliged although in return for some cash. It was more than anything that we wanted at that point of time but the man did not shy to use the criticality of the situation to make some extra buck. His behavior again hurt me.

I could sense the frustration due to insensitivity of that man on my friend's face of which I carried a part on my face. His decade of service as a soldier of this country did not make sense to this man. A soldier's father death has no gravity for that man. Isn't it insensitivity on our part as a countrymen of this soldier ?

But every darken sky has a shinning ray. My friend in acknowledgement to TTE's unexpected help offered him a currency more than the one he was supposed to pay as charges for conversion of a general ticket. The TTE emotionally refused to accept it saying "Sir ! Ab hum itne bhi bure nahi hai ki aise time pe bhi paisa kamaye."and left the place proudly. I was touched by his gesture and so were the rest of our group. Humanity has not left the earth completely.

The signal turned green and the train began to move. We bid our goodbyes till the time we lost the sight of each other.

This post is exclusively written to encourage people to cooperate with soldiers during train journeys. It is the least we can do in return for what they do for us. We will never get to know about their hardships and circumstances because these men in uniform are stoical in nature. They never express their pain because that is against the spirit of military. They move from place to place to attend various duties within short notice of time. Their movements cannot be cancelled on the pretext of unavailability of railway reservation. The protocols cannot be changed but what really can be changed is our outlook. We can do our least bit by sharing our confirmed berths in case we get a chance. So next time you see a soldier, remember he is the man you cheer for !

Good Morning to Gold Morning

2016-01-10T13:11:00.001+05:30

Morning is undoubtedly the best part of the day. Your morning often has a clue about how the whole day would last for you. It is extremely important how you manage your morning so that it gives you the temperament and aura to turn it into a gold morning.

For me an ideal morning starts a little before the sunrise takes place. A late wake up often results in a a hurried day that kills a lot of magic the day has to offer. I plan to get up early and the first thing I do is brush my teeth so that I become fit to drink plenty of water with honey and lime juice. After completing my routines I take a relaxed bath and offer morning prayers. I usually take banana and a handful of dry fruits such as almonds,walnut and resin along with a glass of milk. The morning fresh air then tempts me to step out and jog with the beauty of the nature that morning has to offer. The early mornings are divine in itself. Calm and peaceful. Pure and cool. Dim yet bright and optimistic. It is more like a natural therapy where both mind and body gets the healing. Mornings offers you a time with yourself.

And as I come to the fag end of my jog I see the rising sun. It is crimson golden. The golden light spreads everywhere and the sun bestows you with the liberty to look at it without too much of glare. Yes it is the right time you can explore the beauty of the sun and follow its upward movement till the time it become too bright to be seen by naked eyes. This half an hour of experience can charge up your day to last the whole day before the moon takes its place. This is how I turn my good morning into a golden morning. #Colgate360GoldMornings

This is a dedicated post for Colgate India . Colgate has come up with a new revolutionary toothbrush Colgate 360degree Charcoal Gold.When you brush with the Gold Standard of Whole Mouth Cleaning, you clean not only teeth, but also tongue, cheeks and gums. So wish yourself a Gold Morning.

#Colgate360GoldMornings

StarWars Arena with HP

2015-12-21T17:23:00.000+05:30

"The Force Awakens" is the seventh serial release of the most loved and worshiped Space fantasy fiction the Star Wars. The latest salvation for the die heart fans is on 25 December 2015. It is the first part of the sequel trilogy and also the seventh episode of the Star Wars Saga.

The StarWars has an epic fan following ever since its first release in the year 1977 as "A New Hope". With every new release in the span of 38 years, the movie series has seen exponential growth in its fan following. It is a hot favorite subject of collection among collectors and anything that has to do with the StarWars becomes a coveted property to own by its maniac fans; That is the charm of the StarWars.

Down the same line comes yet another big thing to own for StarWars and Technological lovers alike, the all new HP Star Wars_TM Special Edition notebook. The most trusted and the No.1 computer manufacturing brand of the world has come out with an incredible amalgamation of the state of art technology with StarWars theme. It is love at first site thing for all the lovers of HP and StarWars. If you have the power to resist just check out this video

#AwakenYourForce with HP Star Wars Special Edition notebook

If I had the HP Star Wars_TM Special Edition notebook, I would use it to create my own StarWars Arena to watch Star Wars Series with friends in a customized Star Wars theme room at home.

I would develop a Star Wars wallpaper to paste it on the theme wall of the room. The HP Star Wars Special Edition notebook will take the center stage of the room. The room will not be brightly lit and rather will have a dark side with subtle neon lamps to lit the Star War collections like wall posters, CDs and theme gadgets that I have collected over the years. The ceiling will have radium stickers of celestial bodies like planets, asteroids and supernova stars. The room cum showcase arena will be like travelling into the space passing through galaxies. Every click of mouse will have a sound effect of Star Wars to keep me loaded into this wanted hallucination. My room will be a launching pad, a gateway to the most unknown secrets of universe.

Imagine entering a dark room that opens to a view of a Star Wars classic wallpaper with only edge illumination. The ceiling will have stars, planets and asteroids to give you a virtual feel of entering into a never ending and ever expanding universe. The darkness will be the mystery and dim lit glowing celestial bodies will be the hope of life and a new world within. This would be an ideal ambiance to set up a Star Wars special in house theatre to play StarWars movies on HP Star WarsTM Special Edition notebook. The red illuminating back lit keyboard will perfectly replace the dashboard of the Star Wars spacecraft. It will be my HUMAN MACHINE INTERFACE (HMI) to explore the joyful journey into the special STAR WARS COMMAND CENTER .

The command center is a never before first hand experience of Star Wars saga. It is a heavenly gift of customized dashboard with themes, galleries of around 1100 images, sounds, movie trailers, eBooks and the coveted AUREBESH font. I will replace the windows notification sound with the famous R2-D2 Audio clip to create the Aura and the Power of the Dark Side. The special features like Audio by B&O play and Full HD display will make my STAR WARS Arena the next best place to watch the series. The COMMAND CENTER will also give me access to Behind the Scenes videos in making of the Star Wars.

My StarWars Arena will be a one stop Encyclopedia for StarWars fans. You will never know the power of the dark side but You Will only on HP Star WarsTM Special Edition notebook.
#AwakenYourForce

South Zone - Hyderabad

2015-12-13T19:49:00.000+05:30

All though I am from Bangalore but if a city is to be chosen with respect to Drive, Design and Connect then Hyderabad is my choice. It is the fourth most populous city and the fifth-largest contributor city to India's overall GDP. The city has a huge cultural heritage and is famous for pearls and Hyderabadi Biriyani.

The city has a very good network of roads and has an advantageous connection with major national highways. Here is the picture showing the network of roads across the city that connects every pocket of the city with the city's Ring road.

Hyderabad is an example of design and infrastructure planning. It has a blend of historical monuments like the Charminar and Golconda Fort and modern infrastructure in the form of IT park, the high tech city.This city has some of the finest food joints of our country. The Pista House and Shah Ghouse is undoubtedly a mystic treat to taste buds.

Hyderabad is famous for its street food that has an amalgamation of Mughul and Dravidian style of cooking. The Eat street adjacent to Hussain Sagar is city's pride and a perfect place to hang around. Hyderabad is incomplete without Irani tea and Osmania biscuits and evenings have a close affair with munching chicken Shawarma. It is a heaven for food lovers. The city has swanky malls and exclusive showrooms to address people's brand loyalty. The Charminar market is famous for Pearl jewelry and finds customers world wide. Abids is another shopping destination for young and dandy. The Ramoji Film City is another tourist destination built on the outskirts of city.

After Bangalore, Hyderabad has been dubbed as the Silicon Valley of India, mainly in light of the fact that more and more firms have set up their operations here. Starting in the 1990s, software companies, business process outsourcing (BPO) firms, call centers, and other technological services were set up, making it the center for all call center operations, technological development, and KPOs in all of India.

The city has plenty of locations to choose as weekend getaways. The city is surrounded by lots of tourist destinations. There are innumerable options if you wish to spend your weekends rolling on the wheels. Warangal, Bidar and Mahabubnagar are within 200 km range and has smooth drive that passes through boulevard of intoxicating nature. The drive is simply a bliss. Andhari Tiger Reserve, Chandrapur is 430 km away from Hyderabad and is famous with Tiger lovers and wild life Photographers.

Hyderabad sits at the junction of three National Highways linking it to six other states: NH-7 runs 2,369 km from Varanasi, Uttar Pradesh, in the north to Kanyakumari,Tamil Nadu, in the south; NH-9, runs 841 km east-west between Machilipatnam, Andhra Pradesh, and Pune, Maharashtra; and the 280 km NH-163 links Hyderabad to Bhopalpatnam, Chhattisgarh. Five state highways, SH-1, SH-2, SH-4, SH-5 and SH-6, either start from, or pass through, Hyderabad. Its arch rival city and silicon capital of India, Bangalore is a smooth drive of 570 km through AH 43. It also has daily direct trains to Bangalore.

Hyderabad in true sense epitomizes the spirit of Drive, Design and Connect and hence my favorite city for The #madeofgreat Zonal War

Find more at http://madeofgreat.tatamotors.com/

Seviyan Kheer

2015-12-06T02:02:00.001+05:30

Seviyan is among the most popular desserts in India. It is one dessert that you cannot afford to miss on any Indian festival. I love Seviyan for its superb taste and simplicity of preparation. Here I am sharing my favorite recipe. Also because I am replacing sugar with Sugar Free Natura, so it is ideal for health conscious people, weight watchers or diabetics.

The recipe is very simple and quick. The cooking time is 10-15 mins.

Here is the list of ingredients for two servings.

1. Vermicelli Seviyan - 01 Cup

2. Milk - 1 Ltr

3. Almonds - 8 to 10 pcs

4. Resin -8 to 10 pcs

5. Cashew nut -8 to 10 pcs

6. Bay leaf - 01 Nos

7. Cloves - 3 to 4 pcs

8. Cinnamon - 1 stick

9. Cardamom - 3 to 4 pcs

10.Grated dry coconut - 2 tablespoon (Khopra)

11.Ghee - 1 tablespoon

12. Sugar Free Natura - As per taste

Method:

1. Heat the ghee in a pan. Saute cinnamon, cardamom, cloves, bay leaf for 10 seconds on low flame. The release of aroma will indicate the next step to be followed.

2. Add roasted vermicelli to the aromatic affair and fry till golden brown.

3. Now add warm milk into the vermicelli mixture and boil it on a medium flame. Reduce the milk by boiling it to consistency of your preference. I prefer a thin consistency of seviyan as shown in my click below.

4. Add Sugar Free Natura as per your taste. Remember to use it judiciously as it is 600 times more sweeter than the regular sugar.

5. Now add grated dry coconut.

6. For plating, pour it in a colourful bowl and garnish it with chopped almonds and cashew nuts.

Enjoy it with your family and friends.

The recipe may have some deviations from the standard form as it is our family traditional recipe. Also because my mother is diabetic we prefer to make sweets or desserts using sugar free substitute. Sugar free is an easy way to check your body sugar level in order to maintain healthy, weight control or obesity control. Happy Desserts !!!!

Five Steps towards Softest Baby Skin

2015-11-29T03:33:00.001+05:30

Source: neoimaginations.blogspot.com

There is nothing as soft and tender as a baby skin. The temptation of stroking, cuddling, kissing and smelling a baby's skin is an irresistible feeling. The natural fragrance that babies have is simply magical and another reason we get drawn to them like magnets. But in case of babies "less is best" is the rule. There are various factors that can rob your baby's skin of its natural radiance and moisture. Their skin needs to be kept clean and moisturized all the time. Excessive dryness and exposure to sun can damage their extra soft and tender skin.

There are a few basic tips that can help you to retain and maintain your baby's skin as soft and tender as God has gifted them. But as a male parent I had less knowledge on upkeep and nuances of skin science. So i took up to reading to imbibe the knowledge of baby skincare. Here are a few tips I feel are share worthy.

Cleanliness and hygiene: Keep your baby skin clean and hygienic. Give them bath and wet sponging as and when required. Ensure the surroundings your baby is exposed to is also maintained similarly. The bedding, bed sheet, towels and wipes are all sanitized and free from oil, sweat and filth.

Washing hands: Babies catch most of the skin and body infections through hands. So make sure you wash your hands properly before handling or coming in contact with them. Whenever you return home from outside or public places, don't forget to clean yourself before expressing your love to them. The same holds true for babies as well. Always ensure your baby's hands are clean and washed with lukewarm water and mild soap from time to time.

Use of right baby care products: Always do a thorough study of baby products before using it on your baby. The soap, shampoo, baby creams and oils are to be well researched for its ingredients and safety. The market is flooded with over enticing baby care products and you need to be wise to make the right choice. Baby products should be mild and natural. Harsh products may be harmful for them in one or the other way.

Hydration and Moisturization: It is very essential to keep baby s skin well hydrated and moisturized as per season and climatic conditions. Summers make them dehydrated. Ensure that the baby and kids have sufficient intake of fluids in the form of mother s milk or juicy fruits. Also the hot water bath makes baby skin excessive dry and rough. Moisturize them with right baby cream or natural oils like Olive oil or coconut oil. Use wet tissues to wipe their face instead of dry towel. Also prefer lukewarm water and not hot water to give them bath. Avoid exposing them to excessive sunlight. Always take care of the clothing being appropriate with the room temperature to be precise.

Eat healthy and feed healthy: Mother's milk is an elixir for babies. It has thousands of benefits,some known and some unknown. Babies that feed on mothers milk for longer periods of their age, show better signs of immunity against diseases, better temperaments and better mental and physical growth. They develop healthy skin and are less prone to infections. Hence, it becomes very important for a mother to maintain a healthy and nutritious diets so as to pass the benefits to the lactating baby. Her diet should comprise of all the essential nutrients so as to cope with the needs of her own body and the dependent baby.

In addition to these simple points there is another area of concern, the Diapers. Diapers should be chosen on the merit of its absorption capacity. The diaper should not only be able to hold more liquid, but also move it away from baby's skin so as to maintain dryness. The moisture should be distributed evenly throughout the diaper's core, and away from the baby's skin. This is essential because a diaper with poor absorption quality can lead to persistent exposure to moisture and dampness, which, in turn, can cause diaper rash. Also the material used for the diaper should be harmless to babies. The fitting and comfort is another factor that needs to be taken into consideration.

Pampers Premium Care Pants #SoftestForBabySkin is specially designed to suit the comfort and hygiene of your baby. It is extremely soft and also has wetness indicator that tells you when to change the diaper. Pampers is an international brand and has a wide acceptance and expertise all over the world.

“Pampers brings you the softest ever Pampers Premium Care Pants. Its cotton-like softness is #SoftestForBabySkin and allows it to breathe, thus keeping baby’s skin soft and healthy, and your baby happy. ”

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http://www.gailindianspeedstar.org

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StarWars Arena with HP

#AwakenYourForce with HP Star Wars Special Edition notebook

My StarWars Arena will be a one stop Encyclopedia for StarWars fans. You will never know the power of the dark side but You Will only on HP Star WarsTM Special Edition notebook. #AwakenYourForce

South Zone - Hyderabad

Seviyan Kheer

Five Steps towards Softest Baby Skin

“Pampers brings you the softest ever Pampers Premium Care Pants. Its cotton-like softness is #SoftestForBabySkin and allows it to breathe, thus keeping baby’s skin soft and healthy, and your baby happy. ”

My StarWars Arena will be a one stop Encyclopedia for StarWars fans. You will never know the power of the dark side but You Will only on HP Star WarsTM Special Edition notebook.
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