WALTHAM, MA — June 09, 2011 — NetCracker Technology announced today that it was named “Telecom Network Management Vendor of the Year” in Frost & Sullivan’s 2011 Information and Communication Technology (ICT) Industry awards. The award was presented in Singapore today at the Eighth Annual Frost & Sullivan Banquet Gala. NetCracker was selected by a distinguished panel of judges which included Frost & Sullivan analysts and regional service providers.

“We are pleased to accept this honor from Frost & Sullivan and recognize their leadership in providing important research and insights into the Asia Pacific communications industry,” said Andrew Feinberg, President and CEO of NetCracker. “Some of the most important innovation in network management and service delivery is happening in Asia, and NetCracker is in the midst of significant expansion and growth in the region.”

NetCracker was judged on a number of criteria including market growth, market share gains, demonstration of leadership in product introduction and innovation, breadth of products and solutions, major customer wins, and business strategy.

DUBLIN, IRELAND — May 24, 2011 — NetCracker Technology announced today that Swisscom has deepened its relationship with NetCracker in support of their strategic All-IP program. Currently NetCracker has deployed to production a comprehensive Fiber and IP Service Fulfillment solution from its Telecom Operations and Management portfolio.

The intensified relationship will continue to augment the solution and grow NetCracker’s footprint at Swisscom by delivering next-generation, converged, IP-based services. The All-IP program enhancement continues to execute on Swisscom’s strategy of decoupling and abstracting services from network connectivity and accelerating service creation and delivery with guaranteed levels of quality.

"Swisscom’s All-IP initiative is focused on launching convergent and innovative IP services on top of new fiber infrastructure," said Frederic Ranger, Head of IT Development. "NetCracker has become a partner to us due to their industry expertise, professional services capabilities, and market-leading software solutions. We require software and automation that enable us to reduce time to market for new products while ensuring that we deliver the highest service quality to our customers. NetCracker’s solutions and experience are helping Swisscom achieve these results."

"Swisscom’s All-IP program has built a foundation for market leadership," said Andrew Feinberg, President and CEO of NetCracker Technology. "We look forward to continuing our successful partnership in delivering Swisscom’s All-IP vision."

About Swisscom Ltd

Swisscom is Switzerland's leading telecoms provider, with 5,9 million mobile customers and around 1.6 million broadband connections. In the first quarter of 2011, the company's 19,664 employees (full time equivalents) generated revenues of CHF 2,86 billion. 837 young people complete an apprenticeship at Swisscom in the fields of IT, telematics, mediamatics, retailing and commerce.

Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication. Massive investments in network infrastructure ensure that this will remain the case in the future. With Swisscom TV, customers too have become increasingly aware of the trend towards multimedia. Swisscom is active in one of the most attractive broadband markets in Europe via the Italian provider Fastweb. Swisscom also offers services for IT infrastructure outsourcing as well as the management of communications infrastructures.

DUBLIN, IRELAND — May 24, 2011 — NetCracker Technology announced today that Celcom Axiata Berhad (Celcom) has selected NetCracker’s Telecom Operations and Management Solution (TOMS) to support an aggressive next-generation network rollout program and improve assurance processes in order to reduce operating costs, enhance Quality of Service, and generate superior customer experience. Celcom, Malaysia’s most experienced and leading mobile telecommunications service provider, provides coverage to 98% of the populated areas in the country and has a subscriber base of more than 11 million customers.

NetCracker will provide Celcom with a comprehensive mobile infrastructure management solution focused on asset centralization (including Celcom’s satellite network), next-generation network rollout processes, and key capabilities for the fulfillment of value-added services. NetCracker’s TOMS capabilities will create centralized management for Celcom’s transmission, core, and radio networks and will provide an up-to-date, end-to-end view of all network data through synchronization and reconciliation with a wide variety of NMS/EMS systems covering all network technologies.

“NetCracker is focused on helping operators like Celcom continue to streamline and automate their operations, reduce risk, and boost profitability,” said Andrew Feinberg, President and CEO of NetCracker. “In addition, our customer management and quality assurance capabilities will help Celcom develop a significant competitive advantage by enabling them to provide outstanding Quality of Service, diversified offerings, and exceptional customer experience.”

Visit http://www.netcracker.com/ for more information about NetCracker’s mobile infrastructure solutions.

WALTHAM, MA — May 19, 2011 — NetCracker Technology announced today that it is playing a central role in a TM Forum Catalyst Project that focuses on the application of real-time data analytics to enhance the customer experience. The catalyst, entitled “Win–Win With Data Analytics”, demonstrates how Communications Service Providers (CSPs) can leverage existing data management, analytics, and portal technologies to enhance the end-user experience, maximize customer lifetime value, and boost revenues. The catalyst, sponsored by China Unicom, can be viewed at Management World 2011 taking place May 23-26 in Dublin.

The catalyst leverages NetCracker’s Customer Experience Management Solutions —specifically, Customer Information Management, Product Information Management, and customer-facing, Self-Service Portal. The catalyst showcases NetCracker’s ability to collect and store all customer and product information in a centralized, unified repository to provide a holistic view of customers for data analysis. It also showcases NetCracker’s Self-Service Portal, a user-friendly interface that enables customers to receive personalized recommendations about products and services, order products and services, download content, and manage their accounts.

“The Data Analytics Catalyst is an excellent opportunity to demonstrate NetCracker’s deep understanding of the customer experience and how we apply that understanding to our customer-facing solutions,” said Dr. Anh Tuan Le, NetCracker’s Director of Telecom Research. “By implementing our Customer Information Management, Product Information Management, and Self-Service Portal, we are able to demonstrate the power, ease-of-use, and value of our end-to-end Customer Experience solutions.”

“Research on Data Analytics enables China Unicom to enhance customer experience and accelerate future revenue growth,” stated Haoyang Lu, IT Planner, IT Department, China Unicom. “In the Data Analytics Catalyst Project, NetCracker created an outstanding portal and also created a framework that shows CSPs how to leverage the wealth of data they already have access to. We greatly appreciate the experience of working with NetCracker and other ISVs in order to explore this topic and contribute our findings to TM Forum.”

For information about the Data Analytics Catalyst at Management World Dublin:

• Visit NetCracker in Booth #35 any time during the show
• Visit Forumville any time for a Catalyst demo
• Attend a Special Catalyst Presentation:
• Tuesday, May 24, 1:15 – 1:45 p.m. Theater B
• Wednesday, May 25, 5:45 – 6:15 p.m. Theater B

If you would like further information about the Catalyst, please contact Juliet Shavit (jshavit@smartmarkusa.com) or Vincent Fung (Vincent.Fung@NetCracker.com).

From the NetCracker Press Office

What: Mr. Madhu Nathan, Vice President of Solution Delivery for NetCracker Technology, will speak at Frost & Sullivan’s OSS BSS Australia 2011 conference taking place on April 5 in Sydney, Australia.

Where: Sheraton on the Park Hotel in Sydney, Australia

When: April 5, 2011 from 8:30 a.m. to 5:15 p.m.

Session Details:

Mr. Nathan will participate in the “Innovation, Managing & Supporting Billing & Cloud Services” panel on April 5 at 12:00 p.m. He will share some of NetCracker’s experiences and successes in helping global operators achieve innovation in a cloud services environment.

WALTHAM, MA — March 17, 2011 — The World Vendor Awards, organized by Total Telecom magazine, has named NetCracker Technology as a Finalist in two key categories: “Outstanding Vendor of the Year” and “Best Support System”.

Total Telecom states that the awards “recognise the true excellence amongst the companies supplying the hardware, software and services for the global telecoms industry”.

This recognition stems from NetCracker’s leading position as a supplier of end-to-end Operations and Management solutions — including Business Support systems such as Billing and CRM — to service providers around the world. NetCracker has been involved in major transformation programs, partnering with service providers to:

• Rapidly monetize the next generation of converged infrastructure including LTE and 4G
• Deliver a rich customer experience across multi-channel environments, enabling service providers to combine service quality with outstanding customer service
• Provide the application and content platforms required to rapidly offer and monetize new services and applications

NetCracker offers a complete line of telecom operations and management solutions for operators. The company’s areas of core expertise include: Customer Management, Product Management, Revenue Management, End-User Devices, Service Fulfillment and Assurance, IT Platforms, Resource Management, and Network Management. NetCracker’s solutions are supported by the company’s award-winning delivery organization, with its global reach and coverage.

“We are honored to be selected as a Finalist in two World Vendor Awards categories,” said Sanjay Mewada, NetCracker’s Vice President of Strategy. He went on to say that “We intend to continue our mission of helping to advance innovation in the communications industry and working closely with service providers to roll out new services and business models for the benefit of the industry.”

Winners will be announced on May 5 at a gala dinner being held at the Swan at the Globe in London, England.

From the NetCracker Press Office

What: Mr. Sanjay Mewada, NetCracker’s Vice President of Strategy, will speak at TM Forum’s Management World Middle East event taking place March 22–23 in Dubai, U.A.E.

Where: Hilton Jumeirah in Dubai, U.A.E.

When: On Wednesday, March 23 from 11:30 a.m.–12:30 p.m., Mr. Mewada will make a presentation in the “Driving Synergy Across the Business” panel.

Session Details: Mr. Mewada will deliver a session entitled “Promoting and Optimizing Synergy Across Multiple OpCos”, touching on the following areas:

• Identifying strategies that enable holding companies to synergize business and technology across multiple OpCos
• Improving governance and developing common architectures for success across different geographies
• Utilizing common platforms and common business and operational metrics to make OpCos more competitive and deliver improved business performance

To arrange a meeting with Mr. Mewada at the event, please contact Juliet Shavit at jshavit@smartmarkusa.com

WALTHAM, MA — March 09, 2011 — NetCracker Technology will be hosting a webinar entitled “Rethinking How You Engage, Enable, and Manage Customer Interactions” on Tuesday, March 15 from 11:00 a.m. – 12:00 p.m. ET. The webinar will focus on the latest trends and technologies that service providers can leverage to manage and maximize the value of customer relationships.

“Given the intense competition in today’s environment, it’s critical that service providers be able to manage the customer experience,” stated Ricky Boyle, Vice President of Technology Solutions for NetCracker. He went on to say that “This webinar will focus on ways that service providers can leverage smarter communications and problem-resolution techniques to develop a stronger competitive advantage — at the same time that they maintain or improve operational effectiveness.”

Attendees will get a better understanding of:

• How to consolidate information from multiple channels for a deep understanding of customer needs and preferences
• How intelligent support tools produce a positive customer experience
• The benefits of shifting more operations to self-service mode and reserving call center involvement for complex cases
• How to reduce OpEx through customer education and intelligent assistance
• How to improve operational effectiveness with a comprehensive customer experience management solution

The webinar is part of a TM Forum series and will be hosted by Ricky Boyle, NetCracker’s VP of Technology Solutions, along with Joanna Larivee, NetCracker’s Director of Marketing.

WALTHAM, MA — March 3, 2011 — NetCracker Technology is pleased to announce that Billing & OSS World (B/OSS) magazine has named Andrew Feinberg, President and CEO of NetCracker Technology, as one of the telecom industry’s “Best Back-Office Innovators”. Winners were announced on March 1, 2011.

Every year at the Billing & OSS World Conference & Expo, B/OSS magazine honors a few select individuals who have demonstrated outstanding leadership and extraordinary achievements in the industry. This year Mr. Feinberg will be honored for his ahead-of-the-curve recognition of changing service provider needs as well as his success in driving NetCracker to rapidly scale and expand its capabilities to meet those needs. As a result — under Mr. Feinberg’s leadership — NetCracker maintained high, double-digit growth and profitability despite the worst economic downturn in recent history.

“His [Mr. Feinberg’s] innovation came in realizing where the market was headed and positioning his company for growth rather than a stall,” stated Tim McElligott, Editor in Chief for B/OSS. McElligott went on to say that “Few people saw the economic crash that would come the next year, but Feinberg saw that service providers would be looking for bigger, more stable companies providing more comprehensive solutions more tightly bound to services. Now NetCracker can do that.”

“I am very honored to be recognized by Billing & OSS World magazine, which has done a fantastic job of keeping its pulse on trends and events with its key insights and coverage,” said Andrew Feinberg. “B/OSS is a trusted resource to the companies that make up the communications industry.”

BARCELONA, SPAIN — February 14, 2011 — NetCracker Technology announced today that it will highlight new approaches for Mobile Operators to drive innovation in network monetization, service assurance, and content partnering at Mobile World Congress 2011. The company has worked closely with the Communications Industry to define this vision for innovation in recent months, and will share its success stories and solutions at the event.

Management World Congress takes place at the Fira de Barcelona in Barcelona, Spain from February 14–17. NetCracker will be exhibiting in NEC Corporation’s Booth (Hall 8 – 8A125).

Network Monetization

NetCracker has been selected by leading mobile providers — including Maxis and NTT DoCoMo — for its market-leading Operations and Management solutions in Mobile Backhaul, Optical, and LTE. NetCracker’s solutions improve the speed of network rollouts by combining centralized management and optimization of resources including workforce management. This results in reduced OpEx and optimized CapEx investments as well as accelerated timelines to the activation of services and revenues.

Industry Recognition of Innovation and Leadership

Featured on the cover of this month’s Mobile Europe magazine, NetCracker’s President and CEO, Mr. Andrew Feinberg, defines an exciting and opportunity-rich climate for mobile operators in tomorrow’s gigabit society.

“The big question,” according to Mr. Feinberg, “is how to become a critical and profitable participant in emerging value chains, leveraging connectivity, customers, and content-based assets across multiple industry segments as opposed to being a basic mobile connectivity provider.”

Referring to NetCracker’s extensive experience and successful track record of helping mobile operators stay agile and competitive in the marketplace, Mr. Feinberg offers some key insights and recommendations, including the importance of:

• Leveraging Customer Data to become paid content aggregators and distributors
• Participating in Cross Industry Transactions
• Developing Strategic Channel Partner Relationships

NetCracker’s expanded Telecom Operations and Management Systems solution footprint provides an array of solutions and services aimed at helping mobile operators stay agile, competitive, and innovative. The company’s comprehensive offerings cover critical areas for service providers, including Service Assurance, which is increasingly becoming mission critical for the end-to-end management of high-capacity, all-IP Networks and for ensuring a high-quality customer experience.

NetCracker’s leadership and innovation have been recognized by analysts and service providers alike. According to Nancee Ruzicka, Director, Strategy, with Stratecast Partners (a Division of Frost & Sullivan) “An alternative approach to service assurance is to align fulfillment and assurance by building a tight correlation between the Network assurance domain and service and customer data. The only way mobile CSPs can ensure that subscribers are satisfied and reduce churn is by continuously monitoring provisioned services, efficiently managing service problems, and maintaining optimal QoS through the lifecycle of the provisioned services.” She goes on to say that “The NetCracker solution enables CSPs to significantly enhance customer experience and loyalty by reducing problem resolution time, providing proactive notification of planned network maintenance events as well as real-time information on SLA violations and proactive SLA management that reports problems before they affect any customer.”

Ms Ruzicka has profiled NetCracker’s assurance strategy in a recent Stratecast Perspectives & Insight for Executives (SPIE 2011 #4 – January 28, 2011).