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	<title>Net Magellan</title>
	
	<link>http://www.netmagellan.com</link>
	<description>Ash Nallawalla's product reviews and search marketing (SEO + PPC) commentary as seen from Australia</description>
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		<title>Grill’d by Nando’s – how a PR gaffe is a win:win for competitor</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/j1A0zAh4jmA/grilld-by-nandos-804.html</link>
		<comments>http://www.netmagellan.com/grilld-by-nandos-804.html#comments</comments>
		<pubDate>Thu, 25 Feb 2010 22:42:01 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[grilld]]></category>
		<category><![CDATA[nandos]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=804</guid>
		<description><![CDATA[
			
				
			
		
Grill&#8217;d is a burger restaurant chain in Australia, where their recent marketing campaign consisted of an ad in a printed university newspaper. So far, so good. Then their fans spread the love by sharing this ad in electronic format:
Instead of sizzling, the love fizzled. Grill&#8217;d customers who flocked to the restaurants with a printout of [...]]]></description>
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		<item>
		<title>Why do marketers still use the term “SEM” to refer to PPC?</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/P_Yn_Cv56lk/why-do-marketers-still-use-the-term-sem-to-refer-to-ppc-798.html</link>
		<comments>http://www.netmagellan.com/why-do-marketers-still-use-the-term-sem-to-refer-to-ppc-798.html#comments</comments>
		<pubDate>Tue, 26 Jan 2010 01:05:35 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Glossary]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=798</guid>
		<description><![CDATA[
			
				
			
		
This is a longish response to Jill Whalen&#8217;s High Rankings Advisor: SEO Q&#38;A Out the Wazoo &#8211; Issue No. 273. The question was &#8220;&#8230; what the differences are between SEM and SEO&#8221;. See Jill&#8217;s reply in the link above (and subscribe to her excellent newsletter).
Great reply Jill, about this annoyance we hear so often in [...]]]></description>
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		<item>
		<title>Microsoft Windows 7 Ultimate Upgrade</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/EuDNmxHZ3ws/microsoft-windows-7-ultimate-upgrade-791.html</link>
		<comments>http://www.netmagellan.com/microsoft-windows-7-ultimate-upgrade-791.html#comments</comments>
		<pubDate>Mon, 18 Jan 2010 14:30:57 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Windows 7]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Ultimate]]></category>
		<category><![CDATA[Upgrade]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/microsoft-windows-7-ultimate-upgrade-791.html</guid>
		<description><![CDATA[
			
				
			
		

      Amazon.com 
  Upgrade to Windows 7 Ultimate. Windows 7 Ultimate is the most versatile and powerful edition of Windows 7. It combines remarkable ease-of-use with the entertainment features of Home Premium and the business capabilities of (more&#8230;)
]]></description>
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		<item>
		<title>Review: Microsoft Windows 7 Ultimate #win7</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/F4rjENKiEZ0/review-microsoft-windows-7-ultimate-win7-789.html</link>
		<comments>http://www.netmagellan.com/review-microsoft-windows-7-ultimate-win7-789.html#comments</comments>
		<pubDate>Sun, 17 Jan 2010 06:04:01 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Windows 7]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=789</guid>
		<description><![CDATA[
			
				
			
		
By Ash Nallawalla
Microsoft Windows 7 (Win7) is the latest operating system (OS) to come out of the Redmond giant software maker. It follows the less than spectacular Windows Vista, which I installed on my family computers but not on my main PC. This release is different and truly worth the wait. The executive summary is [...]]]></description>
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		<title>Adobe CS3 has only 20 activation/deactivation cycles</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/1yIudZUyOxc/adobe-cs3-has-only-20-activationdeactivation-cycles-786.html</link>
		<comments>http://www.netmagellan.com/adobe-cs3-has-only-20-activationdeactivation-cycles-786.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 11:51:36 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Software]]></category>
		<category><![CDATA[cs3]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=786</guid>
		<description><![CDATA[
			
				
			
		
I made a shocking discovery today. I was going to uninstall Adobe Web Suite Premium CS3 from my hard drive to move to another PC when I got this message upon clicking the Deactivate option:
I knew there was a problem with CS3 when I had installed Windows 7. Over the years I had installed CS3 [...]]]></description>
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		<item>
		<title>Google index cap – 1 result for “Twin towers are no more”</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/mnc3spr05dc/google-index-cap-1-result-for-twin-towers-are-no-more-784.html</link>
		<comments>http://www.netmagellan.com/google-index-cap-1-result-for-twin-towers-are-no-more-784.html#comments</comments>
		<pubDate>Sat, 02 Jan 2010 14:29:33 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[indexation]]></category>
		<category><![CDATA[search index]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=784</guid>
		<description><![CDATA[
			
				
			
		
Some weeks ago I read Rand Fishkin&#8217;s post about Google capping its index and retiring a lot of old content. I didn&#8217;t think any further about that topic until I was writing my monthly column for APC Mag (April 2010). I was checking some search counts for some old news and found the numbers a [...]]]></description>
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		<item>
		<title>Is professional SEO certification a state of mind?</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/oDaAeP7jlCc/professional-seo-certification-772.html</link>
		<comments>http://www.netmagellan.com/professional-seo-certification-772.html#comments</comments>
		<pubDate>Fri, 01 Jan 2010 15:10:14 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[professional seo]]></category>
		<category><![CDATA[seo certification]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=772</guid>
		<description><![CDATA[
			
				
			
		
I liken SEO to the early days of medicine.
In every forum where SEOs congregate, sooner or later someone brings up one of two topics:

Is it worth my while to get SEO certification from XYZ academy?
My SEO client was ripped off by some amateur posing as an SEO.

The discussions usually mention:

Examples of shoddy or outdated SEO [...]]]></description>
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		<item>
		<title>Firefox hangs when loading clients1.google.com – Solutions</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/bZvxLHaLfIU/firefox-hangs-when-loading-clients1-google-com-solutions-770.html</link>
		<comments>http://www.netmagellan.com/firefox-hangs-when-loading-clients1-google-com-solutions-770.html#comments</comments>
		<pubDate>Sat, 26 Dec 2009 07:36:33 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=770</guid>
		<description><![CDATA[
			
				
			
		
I found that Firefox 3.5.6 was not loading Google.com in spite of trying a few times. I noticed in the bottom left of the browser (the status bar) that it was stuck at loading clients1.google.com. This was a new subdomain to me, so a quick search brought up a Google web discussion.
The initial suggestion by [...]]]></description>
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		<item>
		<title>Auschwitz sign stolen while Drowsily Manifold sleeps</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/l46Zjzn5qKw/auschwitz-sign-stolen-while-drowsily-manifold-sleeps-768.html</link>
		<comments>http://www.netmagellan.com/auschwitz-sign-stolen-while-drowsily-manifold-sleeps-768.html#comments</comments>
		<pubDate>Sat, 19 Dec 2009 00:11:07 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[auschwitz]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=768</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s a sad indictment of the times when the print media can&#8217;t hire competent humans to proofread the galleys but resort to spell checkers. But sometimes, the result can be funny; sometimes it is apt. From the Melbourne, Australia Herald Sun, 19 December 2009, page 43:
With my unusual Indian surname I can sympathise with a [...]]]></description>
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		<item>
		<title>Local shopping with Google QR codes</title>
		<link>http://feedproxy.google.com/~r/NetMagellan/~3/jVwOf45309I/local-shopping-with-google-qr-codes-763.html</link>
		<comments>http://www.netmagellan.com/local-shopping-with-google-qr-codes-763.html#comments</comments>
		<pubDate>Mon, 14 Dec 2009 04:08:54 +0000</pubDate>
		<dc:creator>Ash</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[placerank]]></category>

		<guid isPermaLink="false">http://www.netmagellan.com/?p=763</guid>
		<description><![CDATA[
			
				
			
		
Following on from my previous post How to SEO for Google PlaceRank, I was delighted to read Bill Slawski&#8217;s discovery of a new patent: Machine-Readable Representation of Geographic Information, which was published two days ago. It isn&#8217;t easy to read, but head over to Bill&#8217;s post to get a human friendly rendering.
(Aside: I can&#8217;t view [...]]]></description>
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