Netplus

How Will the Digital Industry Survive Its Teen Years?

Robin Neifield — Wed, 15 May 2013 17:10:04 +0000

Originally published on In a literal sense the online marketing industry is now 17 to 19 years old, depending on when you start the clock running. Just like a child, we’ve had our share of growing pains, awkward periods, and endearing moments full of discovery and wonder. The young are so cute and full of promise we just can’t help but be drawn to them despite their constant needs and …

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Netplus Welcomes 6 New Hires

Netplus — Wed, 08 May 2013 19:28:03 +0000

Netplus, a top 25 digital agency based in the Philadelphia region welcomes 6 new additions to their award-winning, nationally recognized team. The new team members, support and advance Netplus’ disciplines across the integrated media, client service, technology, social media and project management teams. “Netplus has a stellar, hard earned reputation reflective of the talent and character of our people,” says Denise Zimmerman, Netplus President. ” As such, we have a …

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Ten SEO Blogs that you should be reading.

Jason Curran — Mon, 06 May 2013 13:28:57 +0000

As SEO strategies evolve at the speed of light, it’s important to stay on top of new trends and changes in the algorithms of the largest search engines. One ways to keep up to date with the latest search engine happenings is to regularly peruse the Websites of the top SEO bloggers. Here we compile a list of the Ten SEO Blogs that you should be reading. SEO Moz http://www.seomoz.org/blog …

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Google Enhanced Campaigns – Transition Now or Later?

Jason Sibley — Mon, 06 May 2013 13:24:43 +0000

There has been a lot of mixed reaction across the industry since Google announced enhanced campaigns back in February. Google has positioned this change as an adaptation to the growing complexity of advertising in a multi-device digital environment. Thus far, PPC managers across the industry have expressed that there are some compelling and valuable new features and some less than ideal features as well. Google has already highlighted some success …

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The Rise of SVG

Todd Carpenter — Fri, 03 May 2013 17:48:34 +0000

SVG (scalable vector graphics) has been on the tip of everyone’s tong lately with the rise of adaptive design. Suddenly there is a real need for graphics that can scale to perform across all platforms while maintaining low weight to increase the page’s rendering speed. Even though this technology is not new (first introduced in 1999) it hadn’t found an ideal use until now. With SVG we are able to …

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Breaking Down Facebook’s News Feed Algorithm

Allison Solberg — Mon, 29 Apr 2013 16:58:36 +0000

Per recent reports, 40% of a Facebook user’s time is spent viewing their News Feed & only 12% of their time is time spent on profiles and brand pages. However, currently there is no guarantee that every single one of your fans will view and engage with your page content. In fact, Facebook developed an algorithm known as EdgeRank, which helps filter particular content within a user’s News Feed. Now …

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WOM. Everyone Wants It – How Do You Get It?

Robin Neifield — Wed, 17 Apr 2013 20:52:20 +0000

Originally published on Word of mouth. Viral activity. Earned media. Consumer activation. Buzz. Whatever you call it – it is the key to mobilizing your campaigns and making your budgets work harder. Every marketer wants it, but few find it in any scale. I asked our agency teams across disciplines to think about some tips to effectively create consumer buzz and incite sharing. Not surprisingly, I got back a list …

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Win Hearts & Minds with Gaming

Netplus — Tue, 16 Apr 2013 18:58:14 +0000

Win Hearts & Minds with Gaming Gaming and game mechanics have long been known to enhance and extend digital campaign performance. At Netplus, we’ve trumped static promotion numbers with several concepts that have helped clients: Provide a multi-sensory experience, creating emotional bonds Deliver product awareness and education Quickly initiate a change in consumer behavior Amplify reach and earned media through social sharing Drive impressive amounts of time spent with brand …

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Integrate Google Into Your Social Media Marketing Plan

Jason Curran — Wed, 27 Mar 2013 19:34:28 +0000

According to Google’s own statistics, 97% of consumers search for local businesses online. You can give your business a more professional appearance in Search Engine Results Pages and win new business by registering your business with “Google Places for Business“ and “Google+ Local”. Introducing: Google Places for Business A listing in “Google Places for Business“ gives your Website some extra premium real estate at the top of Google’s Search Engine …

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Pinterest Gets A Makeover

Allison Solberg — Fri, 22 Mar 2013 18:06:07 +0000

Right now it appears to be the trend for social media platforms to make changes & add new features, which makes the industry ten times more exciting than it already is! Recently, Pinterest began rolling out a new user experience & design. As of right now, the new features & layout are only available to 48 million+ users. Here’s what you need to know: 1. Design Changes Old Profile Layout: …

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